{"id":64843,"date":"2025-03-18T11:43:48","date_gmt":"2025-03-18T10:43:48","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=64843"},"modified":"2025-11-10T21:04:32","modified_gmt":"2025-11-10T21:04:32","slug":"6-40m-is-achievable","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/es\/corporate\/6-40m-is-achievable\/","title":{"rendered":"\"6,40 m es alcanzable\""},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/es\/\">Inicio<\/a>\/\n        <a href=\"\/es\/category\/corporate\/\">Corporativo<\/a>\/\n        \u201c6,40 m es alcanzable\u201d\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/03\/Annual-Results-2025-Arne-Mondo-Interview-Header.png\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/es\/category\/corporate\/\">Corporativo<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fcorporate%2F6-40m-is-achievable%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fcorporate%2F6-40m-is-achievable%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/es\/corporate\/6-40m-is-achievable\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fcorporate%2F6-40m-is-achievable%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >\"6,40 m es alcanzable\"<\/h1>\n        <div class=\"articleintro\" >Armand \"Mondo\" Duplantis y Arne Freundt, Director General de PUMA, hablan de r\u00e9cords mundiales, PUMA Spikes y m\u00e1ximas alturas<\/div>\n        <div class=\"date\">18 de marzo de 2025 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;\\u201c6.40m is achievable\\u201d&quot;, \"text\": &quot;Pole Vault World Record Holder and Paris Olympic Gold medallist Armand \\u201cMondo\\u201d Duplantis and PUMA CEO Arne Freundt sat down to talk about how to achieve World Records, how PUMA\\u2019s spikes help with that and how high Mondo thinks he could ultimately jump.\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/es\/corporate\/6-40m-is-achievable\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/es\/corporate\/6-40m-is-achievable\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/es\/corporate\/6-40m-is-achievable\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fcorporate%2F6-40m-is-achievable%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fcorporate%2F6-40m-is-achievable%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Armand \u201cMondo\u201d Duplantis, plusmarquista mundial de salto con p\u00e9rtiga y medallista de oro ol\u00edmpico en los Juegos de Par\u00eds, y Arne Freundt, director general de PUMA, se sentaron a hablar sobre c\u00f3mo se consiguen los r\u00e9cords mundiales, c\u00f3mo ayudan los clavos de PUMA y qu\u00e9 altura cree Mondo que podr\u00eda alcanzar.<\/span><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n\t<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/h7t45B-Eh4c\/hqdefault.jpg\" class=\"printonly\" style=\"width:100%;aspect-ratio: 16\/9;\"\/>\n\t\t\t<div class=\"printonly\">https:\/\/www.youtube.com\/h7t45B-Eh4c<\/div>\n\t\t\t<iframe class=\"hideinprint\" style=\"width:100%;aspect-ratio: 16\/9;\" src=\"https:\/\/www.youtube.com\/embed\/h7t45B-Eh4c\" title=\"Reproductor de v\u00eddeo YouTube\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"interviewq\"><strong>Mondo<\/strong>, 2024 fue un a\u00f1o excepcional para usted. Gan\u00f3 la medalla de oro en los Juegos Ol\u00edmpicos de Par\u00eds, mejor\u00f3 varias veces su r\u00e9cord mundial e incluso bati\u00f3 a Karsten Warholm, plusmarquista mundial de 400 metros vallas, en 100 metros. \u00bfCu\u00e1l fue su momento m\u00e1s destacado del a\u00f1o?\u00a0<\/span><b>Mondo:<\/b> 2024 fue un a\u00f1o de sue\u00f1os para m\u00ed. Logr\u00e9 pr\u00e1cticamente todas las cosas importantes que siempre quise. Pero, por supuesto, no hay nada mejor que los Juegos Ol\u00edmpicos. Para un saltador con p\u00e9rtiga, es la cumbre de nuestro deporte y s\u00f3lo se celebra cada cuatro a\u00f1os. Aprovechar esta oportunidad y batir el r\u00e9cord del mundo de esa manera, en el mayor escenario de nuestro deporte, es una locura.\u00a0\u00a0<br><br>Pero, lo de Karsten tambi\u00e9n estuvo muy bien.\u00a0<br><br><br><span class=\"interviewq\"><strong>Arne,<\/strong> Para PUMA, 2024 fue un A\u00f1o del Deporte con muchos acontecimientos destacados, como la Eurocopa, la Copa Am\u00e9rica, los Juegos Ol\u00edmpicos y el lanzamiento de nuestra campa\u00f1a de marca global. Qu\u00e9 es lo que no olvidar\u00e1 de 2024?\u00a0<\/span><b>Arne:<\/b> 2024 fue, sin duda, un a\u00f1o incre\u00edble. Nos depar\u00f3 muchos grandes momentos deportivos. Pero si tengo que elegir uno, y no quiero halagarte demasiado, fue el momento en que ganaste el r\u00e9cord del mundo. Se me puso la piel de gallina. Primer intento, segundo intento, y luego, te vimos hacer posible lo imposible. \u00a1Incre\u00edble!\u00a0<br><br>Y si nos fijamos en lo visibles que fueron nuestras zapatillas Nitro durante los Juegos Ol\u00edmpicos, fue un trabajo incre\u00edble de todo el equipo. Realmente demostr\u00f3 c\u00f3mo la tecnolog\u00eda Nitro permit\u00eda a nuestros atletas dar lo mejor de s\u00ed mismos.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/03\/Annual-Results-2025-Arne-Mondo-Interview-I.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"interviewq\"><em>Mondo, usted se inici\u00f3 en el salto con p\u00e9rtiga siendo muy ni\u00f1o. \u00bfCu\u00e1ndo se dio cuenta de que ten\u00eda lo que hab\u00eda que tener para competir al m\u00e1s alto nivel y batir r\u00e9cords?\u00a0<\/em><\/span><b>Mondo:<\/b> Desde que tengo uso de raz\u00f3n, siempre he pensado que ser el mejor del mundo era posible. Agradezco a mi familia que me diera la confianza necesaria para atreverme a so\u00f1ar tan grande. Era una gran so\u00f1adora cuando era m\u00e1s joven y mi entorno me permiti\u00f3 tener esos sue\u00f1os y pensar realmente que pod\u00eda conseguir ser la mejor saltadora con p\u00e9rtiga de la historia. Siempre tuve esa confianza. Por supuesto, todo en el deporte sube y baja hasta cierto punto, pero \u00e9se era mi mayor objetivo.<br><br><br><span class=\"interviewq\"><em>Arne, \u00bfpuedes relacionar esto con tu mundo empresarial?\u00a0<\/em><\/span><b>Arne:<\/b> Creo que lo mismo ocurre con los negocios. El enfoque marca el objetivo de hacia d\u00f3nde quieres ir. Como has dicho, el \u00e9xito nunca es una l\u00ednea recta y la resistencia es importante. Hay altibajos y siempre hay que levantarse de nuevo. Si no sientes pasi\u00f3n por lo que haces, no tienes energ\u00eda para levantarte cada vez.\u00a0<br><br><strong>Mondo: <\/strong>100%. Hay mucha gente con mucho talento, pero lo que te diferencia de los dem\u00e1s es la constancia, la resistencia y la determinaci\u00f3n. Hay que estar obsesionado.<br><br><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnNarrow spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" >\u201cEl enfoque marca el objetivo de hacia d\u00f3nde quieres ir. Como has dicho: el \u00e9xito nunca es una l\u00ednea recta y la resiliencia es importante. Hay altibajos y siempre hay que levantarse de nuevo\u201d.\u201d<br><strong>Arne Freundt, Director General de PUMA<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"interviewq\">Mondo, \u00bfhubo alg\u00fan momento en el que dud\u00f3 de poder llegar a lo m\u00e1s alto? En caso afirmativo, \u00bfc\u00f3mo lo super\u00f3?\u00a0<\/span><b>Mondo:<\/b> Las dudas son muy naturales. A lo largo de todo el viaje, vas a tener altibajos. La forma en que afrontas los momentos dif\u00edciles define tu car\u00e1cter y tu carrera. Para un atleta y quiz\u00e1 para una persona en general. Ya sea un mal entrenamiento o una mala competici\u00f3n, siempre miro hacia delante. As\u00ed soy tambi\u00e9n con el \u00e9xito. Lo que pas\u00f3 ayer fue genial o malo, pero lo \u00fanico que importa es lo que est\u00e1 pasando ahora. Hay que vivir el momento mentalmente.<br><br><br><span class=\"interviewq\"><em>Arne, 2024 fue un a\u00f1o muy dif\u00edcil en la industria. \u00bfHa tenido alguna vez dudas de que su estrategia fuera la correcta? \u00bfY c\u00f3mo te mantuviste a ti mismo y a tu equipo motivados?\u00a0<\/em><br><\/span><br><b>Arne:<\/b> Nunca he dudado de nuestra estrategia de elevaci\u00f3n de la marca, porque s\u00e9 que en los mercados en los que PUMA es una marca m\u00e1s fuerte, tenemos m\u00e1s cuotas de mercado que en los mercados m\u00e1s d\u00e9biles. Tenemos las pruebas de esa estrategia. La confianza siempre ayuda en un a\u00f1o dif\u00edcil. Algunas cosas no se desarrollaron en 2024 como hab\u00edamos previsto, pero lo importante en 2024 fue que nos centramos en lo controlable, en nuestra estrategia. Esa combinaci\u00f3n de tener una visi\u00f3n clara de ad\u00f3nde queremos ir y la agilidad de hacer frente a los imprevistos es una f\u00f3rmula ganadora para nosotros.\u00a0<br><br><strong>Mondo:<\/strong> No hay que pensar en las cosas que est\u00e1n fuera de nuestro control. Eso es lo que detiene el progreso.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" >\u201cNo hay que insistir en las cosas que est\u00e1n fuera de tu control. Eso es lo que detiene el progreso\u201d.\u201d<br><strong>Armand \u201cMondo\u201d Duplantis<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"interviewq\"><em>Mondo, \u00bfhasta d\u00f3nde crees que puedes llegar despu\u00e9s de tu r\u00e9cord de 6,26 metros del a\u00f1o pasado?\u00a0<\/em><\/span><strong>Mondo<\/strong>: As\u00ed que ahora mismo estamos en 6,26m. Es una locura, porque si me hubieran dicho esto hace unos a\u00f1os, me habr\u00eda dado un pellizco. Pero luego, cuando est\u00e1s en la situaci\u00f3n, te adaptas a ella y se convierte en la nueva normalidad. S\u00e9 de lo que soy capaz y puedo ir un poco m\u00e1s all\u00e1. Creo que 6,30 m es probablemente el objetivo en un futuro pr\u00f3ximo, y 6,40 m es alcanzable en los pr\u00f3ximos a\u00f1os.\u00a0\u00a0<br><br><br><span class=\"interviewq\"><strong>Arne<\/strong>, Si nos fijamos en el negocio de Puma, \u00bfd\u00f3nde le gustar\u00eda poner el list\u00f3n?\u00a0<\/span><strong>Arne<\/strong><b>:<\/b> Creo que nos lo tomamos a la manera de Mondo. Intentamos constantemente subir el list\u00f3n cada a\u00f1o porque creo que siempre es importante centrarse en hacerlo mejor el a\u00f1o siguiente. Creo que nuestra estrategia de elevaci\u00f3n de la marca es el mayor desbloqueo.\u00a0<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/03\/Annual-Results-2025-Arne-Mondo-Interview.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"interviewq\">Mondo, \u00bfqu\u00e9 hace la tecnolog\u00eda en tu deporte? \u00bfC\u00f3mo te ayudan los clavos Puma a saltar m\u00e1s alto y a cambiar tu juego?\u00a0<\/span><b>Mondo:<\/b> Antes de que entrara en escena con PUMA en 2019, las picas de salto con p\u00e9rtiga eran muy planas, no agresivas y no hac\u00edan hincapi\u00e9 en la aproximaci\u00f3n del salto, lo que no ten\u00eda sentido para m\u00ed ni para mi equipo. Sabemos que hay una correlaci\u00f3n directa de la energ\u00eda y la velocidad que tienes en la pista y lo alto que puedes saltar. Fue una combinaci\u00f3n perfecta con PUMA desde el principio, porque sab\u00edamos lo bien que entend\u00edais la velocidad. Quer\u00edamos hacer una especie de mezcla entre un clavo de sprint y un clavo de p\u00e9rtiga. Creo que hemos llegado a este punto y seguimos intentando mejorar cada vez m\u00e1s.\u00a0\u00a0<br><br>Son mucho m\u00e1s ligeras y m\u00e1s agresivas con el muelle de la puntera que lo que se sol\u00eda ver hace a\u00f1os en una pica de salto con p\u00e9rtiga. Creo que eso es lo que me ayuda y me permite alcanzar las velocidades que quiero crear para poder saltar cosas como un r\u00e9cord del mundo.\u00a0<br><br><br><span class=\"interviewq\"><em>Arne, el rendimiento deportivo es un pilar importante en nuestra estrategia de elevaci\u00f3n de la marca. Las asociaciones con grandes atletas como Mondo, \u00bfcambian las reglas del juego para PUMA?\u00a0<\/em><\/span><b>Arne:<\/b> Los atletas son muy importantes, no s\u00f3lo desde el punto de vista del marketing, sino tambi\u00e9n de la innovaci\u00f3n. Como marca deportiva, es muy importante que nos presentemos con los mejores atletas y demostremos que nuestros productos rinden al m\u00e1s alto nivel y permiten un mejor rendimiento. Creo que esa es sin duda una parte importante del marketing, pero lo que aprendemos desde el punto de vista de la innovaci\u00f3n es a\u00fan m\u00e1s importante. Que entendamos realmente lo que te hace m\u00e1s r\u00e1pido antes del salto, lo que te hace saltar m\u00e1s alto y que tomemos estos aprendizajes y los convirtamos en una innovaci\u00f3n de producto.\u00a0<br><br><br>Por eso, trabajar con atletas de talla mundial como usted es la base de todo lo que hacemos.\u00a0<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" >\u201cComo marca, somos \u00fanicos en la forma en que nos posicionamos en el mundo del deporte. Realmente creemos que la grandeza est\u00e1 en la naturaleza de cada uno, y queremos ser la marca que inspire a los atletas cada d\u00eda a ser su verdadero yo.\u201d<br><strong>Arne Freundt, Director General de PUMA<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"interviewq\">Mondo, saltaste 6,25 en Par\u00eds para llevarte el oro, que es m\u00e1s o menos la altura que se necesitaba para la medalla de plata. Realmente est\u00e1s en tu propia liga. \u00bfQu\u00e9 le hace seguir adelante?\u00a0<\/span><b>Mondo:<\/b> Es bastante extra\u00f1o. Siento que la pasi\u00f3n y el fuego crecen cada vez m\u00e1s. Una vez que saboreas el \u00e9xito y sabes de lo que eres capaz, te exiges m\u00e1s a ti mismo.\u00a0<br><br>Realmente no me conformo. Creo que las personas realmente motivadas y apasionadas quieren desarrollar todo su potencial y lograr lo que saben que son capaces de hacer. En los \u00faltimos a\u00f1os he tenido la suerte de estar en lo m\u00e1s alto del deporte y de poder crear un peque\u00f1o margen entre el resto de los chicos y yo.\u00a0<br><br>Cuando sabes de lo que eres capaz, eso es lo que esperas de ti mismo. Esperas tu mejor rendimiento y esperas salir ah\u00ed fuera cada vez y dar el 100%.\u00a0\u00a0<br><br><br><span class=\"interviewq\">Arne, \u00bfpor qu\u00e9 PUMA es \u00fanica y est\u00e1 en su propia liga?\u00a0<\/span><strong>Arne:<\/strong> Como marca, somos \u00fanicos en la forma en que nos posicionamos en el mundo del deporte. Realmente creemos que la grandeza est\u00e1 en la naturaleza de cada uno, y queremos ser la marca que inspire a los atletas cada d\u00eda a ser su verdadero yo.\u00a0<br><br>Creemos en ese verdadero yo. En una \u00e9poca en la que todo el mundo se limita a seguir a los dem\u00e1s, creemos que en el seguidismo no hay felicidad. La felicidad es encontrar tu propio camino y ser fiel a ti mismo. Todo el mundo tiene algo de grandeza interior y nosotros queremos ser esa marca que da rienda suelta al valor de ser uno mismo.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>Ya est\u00e1 disponible: Informe Anual Digital 2024<\/h2><p>Esta entrevista forma parte del Informe Anual digital de PUMA.<\/p><br><a href=\"https:\/\/annual-report.puma.com\" target=\"_blank\" rel=\"noopener\">Lea ahora el Informe Anual digital<\/a><br><\/div>\n   <\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Armand \u201cMondo\u201d Duplantis, plusmarquista mundial de salto con p\u00e9rtiga y medallista de oro ol\u00edmpico en los Juegos de Par\u00eds, y Arne Freundt, director general de PUMA, se sentaron a hablar sobre c\u00f3mo se consiguen los r\u00e9cords mundiales, c\u00f3mo ayudan los clavos de PUMA y qu\u00e9 altura cree Mondo que podr\u00eda alcanzar.<\/p>","protected":false},"author":4,"featured_media":64856,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":11567,"meta-headline":"&ldquo;6.40m is achievable&rdquo;","footnotes":""},"categories":[6],"class_list":["post-64843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate"],"fullData":{"ID":64843,"post_author":"4","post_date":"2025-03-18 11:43:48","post_date_gmt":"2025-03-18 10:43:48","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":64856},\"headline\":\"\\u0026ldquo;6.40m is achievable\\u0026rdquo;\",\"content\":\"Armand \\u0026ldquo;Mondo\\u0026rdquo; Duplantis and PUMA CEO Arne Freundt talk World Records, PUMA Spikes and Highest Highs\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Pole Vault World Record Holder and Paris Olympic Gold medallist Armand \\u0026ldquo;Mondo\\u0026rdquo; Duplantis and PUMA CEO Arne Freundt sat down to talk about how to achieve World Records, how PUMA\\u0026rsquo;s spikes help with that and how high Mondo thinks he could ultimately jump.\\u0026lt;\/span\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-video {\"id\":\"h7t45B-Eh4c\",\"style\":\"Wide\",\"className\":\"\",\"title\":\"Video\",\"video\":\"\",\"caption\":\"\",\"showCaption\":false,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;\\u0026lt;strong\\u0026gt;Mondo\\u0026lt;\/strong\\u0026gt;, 2024 was an exceptional year for you. You won Gold at the Olympics in Paris, improved your world record several times and you even beat 400m hurdler and world record holder Karsten Warholm over 100m. What was your personal highlight of the year?\\u0026nbsp;\\u0026lt;\/span\\u0026gt;\\u0026lt;b\\u0026gt;Mondo:\\u0026lt;\/b\\u0026gt; 2024 was a year of dreams for me. I pretty much accomplished all of the major things that I ever wanted to. But of course, you can\\u0026rsquo;t beat the Olympics. For a pole vaulter, it is the pinnacle of our sport and it only comes around every four years. Being able to take advantage of this opportunity and breaking the world record in that way \\u0026ndash; on the biggest stage that our sport has to offer \\u0026ndash; is pretty crazy.\\u0026nbsp;\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;But, the Karsten thing was really cool too.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;\\u0026lt;strong\\u0026gt;Arne,\\u0026lt;\/strong\\u0026gt; for PUMA 2024 was a Year of Sports with many highlights including the Euros, Copa America, the Olympic Games and the launch of our global brand campaign. What is something you won\\u0026rsquo;t forget about 2024?\\u0026nbsp;\\u0026lt;\/span\\u0026gt;\\u0026lt;b\\u0026gt;Arne:\\u0026lt;\/b\\u0026gt; 2024 was obviously an amazing year. It had so many great sport moments in store for us. But if I need to pick one \\u0026ndash; and I don\\u0026rsquo;t want to flatter you too much \\u0026ndash; it was the moment you won the world record. I got goosebumps. First attempt, second attempt, and then, we saw you making the impossible possible. Unbelievable!\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;And when you look at how visible our Nitro shoes were during the Olympics, it was an amazing job of the whole team. It really showed how the Nitro technology was enabling our athletes to better their best.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":64857},\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;\\u0026lt;em\\u0026gt;Mondo, you started out in pole vault as a very young child. When did you realize you had what it takes to compete at the highest level and break records?\\u0026nbsp;\\u0026lt;\/em\\u0026gt;\\u0026lt;\/span\\u0026gt;\\u0026lt;b\\u0026gt;Mondo:\\u0026lt;\/b\\u0026gt; For as long as I can remember, I always thought that being the best in the world was achievable. I thank my family for giving me the confidence to dare to dream that big. I was a big dreamer when I was younger and my environment allowed me to have these dreams and to really think that I can achieve being the best pole vaulter in history. I always had that confidence. Of course, everything in sport goes up and down to some degree, but that was my biggest goal.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;\\u0026lt;em\\u0026gt;Arne, can you relate to this in your business world?\\u0026nbsp;\\u0026lt;\/em\\u0026gt;\\u0026lt;\/span\\u0026gt;\\u0026lt;b\\u0026gt;Arne:\\u0026lt;\/b\\u0026gt; I think the same is true for business. The focus sets the objective for where you want to go. As you mentioned: success is never a straight line and resilience is important. There are ups and downs and you always need to stand up again. If you don\\u0026rsquo;t have the passion about what you do, you don\\u0026rsquo;t have the energy to stand up every single time.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Mondo: \\u0026lt;\/strong\\u0026gt;100%. There\\u0026rsquo;s a lot of people that are very talented, but what differentiates yourself from others is consistency, resilience and determination. You have to be obsessed.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026quot;The focus sets the objective for where you want to go. As you mentioned: success is never a straight line and resilience is important. There are ups and downs and you always need to stand up again.\\u0026quot;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Arne Freundt, CEO @ PUMA\\u0026lt;\/strong\\u0026gt;\",\"width\":\"Narrow\",\"style\":\"quote\",\"className\":\"\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;Mondo, was there ever a moment you doubted that you could make it to the very top. If yes, how did you overcome that?\\u0026nbsp;\\u0026lt;\/span\\u0026gt;\\u0026lt;b\\u0026gt;Mondo:\\u0026lt;\/b\\u0026gt; Doubts are very natural. Along the entire journey, you\\u0026rsquo;re going to have ups and downs. The way you deal with difficult moments is character and career-defining. For an athlete and maybe for a person in general. Whether it\\u0026rsquo;s a bad training or a bad competition, I always look forward. That\\u0026rsquo;s the way I am also with success. Whatever happened yesterday was either great or bad, but the only thing that matters is what\\u0026rsquo;s happening right now. You have to live in the moment mentally.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;\\u0026lt;em\\u0026gt;Arne, 2024 was a very challenging year in the industry. Have you ever had any doubts that your strategy is the right one? And how did you keep yourself and your team motivated?\\u0026nbsp;\\u0026lt;\/em\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;b\\u0026gt;Arne:\\u0026lt;\/b\\u0026gt; I have never doubted our brand elevation strategy, because I know that in markets, where PUMA is a stronger brand, we have more market shares than in weaker markets. We have the proof points for that strategy. Confidence always helps you in a challenging year. Some things did not play out in 2024 as we had anticipated, but what was important in 2024 was that we focused on the controllables, on our strategy. That combination of having a clear vision of where we want to go and having the agility of dealing with unforeseen things is a winning formula for us.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Mondo:\\u0026lt;\/strong\\u0026gt; The things that are out of your control should not be dwelled on. That\\u0026rsquo;s what stops progress.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026quot;The things that are out of your control should not be dwelled on. That\\u0026rsquo;s what stops progress.\\u0026quot;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Armand \\u0026ldquo;Mondo\\u0026rdquo; Duplantis\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;\\u0026lt;em\\u0026gt;Mondo, how high do you think you can still go after your record at 6.26m last year?\\u0026nbsp;\\u0026lt;\/em\\u0026gt;\\u0026lt;\/span\\u0026gt;\\u0026lt;strong\\u0026gt;Mondo\\u0026lt;\/strong\\u0026gt;: So, we\\u0026rsquo;re at 6,26m right now. It\\u0026rsquo;s crazy because if you had told me this a few years back, it would have been a pinch-me type of thing. But then, when you\\u0026rsquo;re in the situation, you adapt to it and it becomes the new normal. I know what I\\u0026rsquo;m capable of and there\\u0026rsquo;s some more that I can push. I think that 6.30m is probably the target in the near future, and 6.40m is achievable in the next few years.\\u0026nbsp;\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;\\u0026lt;strong\\u0026gt;Arne\\u0026lt;\/strong\\u0026gt;, if you look at Puma\\u0026rsquo;s business, where would you like to set the bar?\\u0026nbsp;\\u0026lt;\/span\\u0026gt;\\u0026lt;strong\\u0026gt;Arne\\u0026lt;\/strong\\u0026gt;\\u0026lt;b\\u0026gt;:\\u0026lt;\/b\\u0026gt; I think we take it the Mondo way. We constantly try to raise the bar each year because I believe that it\\u0026rsquo;s always important to focus on doing better in the next year. I believe our brand elevation strategy is the biggest unlock.\\u0026nbsp;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":64858},\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;Mondo, what does technology do in your sports? How do Puma spikes help you jump higher and changing your game?\\u0026nbsp;\\u0026lt;\/span\\u0026gt;\\u0026lt;b\\u0026gt;Mondo:\\u0026lt;\/b\\u0026gt; Before I came onto the scene with PUMA in 2019, pole vault spikes were very flat, non-aggressive, and they had no emphasis on the approach of the jump which made no sense to me and my team. We know that there is a direct correlation of the energy and the speed that you have on the runway and how high you can jump. It was such a perfect match with PUMA from the beginning, because we knew how good of a concept and grasp you had on speed. We wanted to make some kind of mix between a sprint spike and a pole vaulting spike. I think we\\u0026rsquo;ve kind of come to this (spike) and we\\u0026rsquo;re continuing to try to improve and get better and better.\\u0026nbsp;\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;They are very much lighter and more aggressive with the toe spring than what you used to see years ago in a pole vaulting spike. I think that\\u0026rsquo;s what helps me and allows me to get up to the speeds that I want to create to be able to jump stuff like a world record.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;\\u0026lt;em\\u0026gt;Arne, sports performance is an important pillar in our brand elevation strategy. Are partnerships with great athletes such as Mondo a game changer for PUMA?\\u0026nbsp;\\u0026lt;\/em\\u0026gt;\\u0026lt;\/span\\u0026gt;\\u0026lt;b\\u0026gt;Arne:\\u0026lt;\/b\\u0026gt; Athletes are super important, not only from a marketing perspective, but also from an innovation perspective. As a sports brand it\\u0026rsquo;s super important that we show up with the best athletes and prove that our products perform at the highest levels and enable a better performance. I think that is for sure an important marketing piece, but the learnings we take from an innovation angle are even more important. That we really understand what makes you faster before the jump, what makes you jump higher and that we take these learnings and turn them into a product innovation.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;So, working with a world class athletes like you is the foundation of everything we do.\\u0026nbsp;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026quot;As a brand, we are unique in the way, we position ourselves in the world of sports. We really believe that greatness is in everyone\\u0026#039;s nature, and we want to be the brand who inspires athletes every day to be their true self.\\u0026quot;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Arne Freundt, CEO @ PUMA\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;Mondo, you jumped 6,25 in Paris to take the gold, which is about the height that was needed for the silver medal. You really are in a league of your own. What keeps you going?\\u0026nbsp;\\u0026lt;\/span\\u0026gt;\\u0026lt;b\\u0026gt;Mondo:\\u0026lt;\/b\\u0026gt; It\\u0026rsquo;s quite strange. I feel like the passion and the fire only grow more and more. Once you get that taste of success and you know what you\\u0026rsquo;re capable of, you hold yourself to a higher standard in some way.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;I don\\u0026rsquo;t really become complacent. I think that real driven and passionate people want to fulfill their potential and they want to achieve what they know they\\u0026rsquo;re capable of. I\\u0026rsquo;ve been fortunate enough the past few years to be at the top of the sport and being able to create a little bit of a margin between me and the rest of the guys.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;When you know what you\\u0026rsquo;re capable of, that\\u0026rsquo;s what you expect of yourself. You expect your best performance and you expect yourself to go out there every time and give it 100%.\\u0026nbsp;\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;Arne, how is PUMA unique and in a league of its own?\\u0026nbsp;\\u0026lt;\/span\\u0026gt;\\u0026lt;strong\\u0026gt;Arne:\\u0026lt;\/strong\\u0026gt; As a brand, we are unique in the way, we position ourselves in the world of sports. We really believe that greatness is in everyone\\u0026rsquo;s nature, and we want to be the brand who inspires athletes every day to be their true self.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;We believe in that true self. In a time where everybody just follows others, we believe that in followership there\\u0026rsquo;s no happiness. Happiness is to find your own way and stay true to yourself. Everybody carries some sort of inner greatness and we want to be that brand that unleashes that courage to be yourself.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;Now available: Digital Annual Report 2024\\u0026lt;\/h2\\u0026gt;\\u0026lt;p\\u0026gt;This Interview is part of PUMA\\u0026rsquo;s digital Annual Report.\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/annual-report.puma.com\\u0026quot; target=\\u0026quot;_blank\\u0026quot; rel=\\u0026quot;noopener\\u0026quot;\\u0026gt;Read the digital Annual Report now!\\u0026lt;\/a\\u0026gt;\\u0026lt;br\\u0026gt;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","post_title":"\u201c6.40m is achievable\u201d","post_excerpt":"Pole Vault World Record Holder and Paris Olympic Gold medallist Armand \u201cMondo\u201d Duplantis and PUMA CEO Arne Freundt sat down to talk about how to achieve World Records, how PUMA\u2019s spikes help with that and how high Mondo thinks he could ultimately jump.\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"6-40m-is-achievable","to_ping":"","pinged":"","post_modified":"2025-11-10 21:04:32","post_modified_gmt":"2025-11-10 21:04:32","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=64843","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[6],"tags_input":[],"id":64843,"author":"4","date":"2025-03-18 11:43:48","date_gmt":"2025-03-18 10:43:48","content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":64856},\"headline\":\"\\u0026ldquo;6.40m is achievable\\u0026rdquo;\",\"content\":\"Armand \\u0026ldquo;Mondo\\u0026rdquo; Duplantis and PUMA CEO Arne Freundt talk World Records, PUMA Spikes and Highest Highs\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Pole Vault World Record Holder and Paris Olympic Gold medallist Armand \\u0026ldquo;Mondo\\u0026rdquo; Duplantis and PUMA CEO Arne Freundt sat down to talk about how to achieve World Records, how PUMA\\u0026rsquo;s spikes help with that and how high Mondo thinks he could ultimately jump.\\u0026lt;\/span\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-video {\"id\":\"h7t45B-Eh4c\",\"style\":\"Wide\",\"className\":\"\",\"title\":\"Video\",\"video\":\"\",\"caption\":\"\",\"showCaption\":false,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;\\u0026lt;strong\\u0026gt;Mondo\\u0026lt;\/strong\\u0026gt;, 2024 was an exceptional year for you. You won Gold at the Olympics in Paris, improved your world record several times and you even beat 400m hurdler and world record holder Karsten Warholm over 100m. What was your personal highlight of the year?\\u0026nbsp;\\u0026lt;\/span\\u0026gt;\\u0026lt;b\\u0026gt;Mondo:\\u0026lt;\/b\\u0026gt; 2024 was a year of dreams for me. I pretty much accomplished all of the major things that I ever wanted to. But of course, you can\\u0026rsquo;t beat the Olympics. For a pole vaulter, it is the pinnacle of our sport and it only comes around every four years. Being able to take advantage of this opportunity and breaking the world record in that way \\u0026ndash; on the biggest stage that our sport has to offer \\u0026ndash; is pretty crazy.\\u0026nbsp;\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;But, the Karsten thing was really cool too.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;\\u0026lt;strong\\u0026gt;Arne,\\u0026lt;\/strong\\u0026gt; for PUMA 2024 was a Year of Sports with many highlights including the Euros, Copa America, the Olympic Games and the launch of our global brand campaign. What is something you won\\u0026rsquo;t forget about 2024?\\u0026nbsp;\\u0026lt;\/span\\u0026gt;\\u0026lt;b\\u0026gt;Arne:\\u0026lt;\/b\\u0026gt; 2024 was obviously an amazing year. It had so many great sport moments in store for us. But if I need to pick one \\u0026ndash; and I don\\u0026rsquo;t want to flatter you too much \\u0026ndash; it was the moment you won the world record. I got goosebumps. First attempt, second attempt, and then, we saw you making the impossible possible. Unbelievable!\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;And when you look at how visible our Nitro shoes were during the Olympics, it was an amazing job of the whole team. It really showed how the Nitro technology was enabling our athletes to better their best.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":64857},\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;\\u0026lt;em\\u0026gt;Mondo, you started out in pole vault as a very young child. When did you realize you had what it takes to compete at the highest level and break records?\\u0026nbsp;\\u0026lt;\/em\\u0026gt;\\u0026lt;\/span\\u0026gt;\\u0026lt;b\\u0026gt;Mondo:\\u0026lt;\/b\\u0026gt; For as long as I can remember, I always thought that being the best in the world was achievable. I thank my family for giving me the confidence to dare to dream that big. I was a big dreamer when I was younger and my environment allowed me to have these dreams and to really think that I can achieve being the best pole vaulter in history. I always had that confidence. Of course, everything in sport goes up and down to some degree, but that was my biggest goal.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;\\u0026lt;em\\u0026gt;Arne, can you relate to this in your business world?\\u0026nbsp;\\u0026lt;\/em\\u0026gt;\\u0026lt;\/span\\u0026gt;\\u0026lt;b\\u0026gt;Arne:\\u0026lt;\/b\\u0026gt; I think the same is true for business. The focus sets the objective for where you want to go. As you mentioned: success is never a straight line and resilience is important. There are ups and downs and you always need to stand up again. If you don\\u0026rsquo;t have the passion about what you do, you don\\u0026rsquo;t have the energy to stand up every single time.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Mondo: \\u0026lt;\/strong\\u0026gt;100%. There\\u0026rsquo;s a lot of people that are very talented, but what differentiates yourself from others is consistency, resilience and determination. You have to be obsessed.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026quot;The focus sets the objective for where you want to go. As you mentioned: success is never a straight line and resilience is important. There are ups and downs and you always need to stand up again.\\u0026quot;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Arne Freundt, CEO @ PUMA\\u0026lt;\/strong\\u0026gt;\",\"width\":\"Narrow\",\"style\":\"quote\",\"className\":\"\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;Mondo, was there ever a moment you doubted that you could make it to the very top. If yes, how did you overcome that?\\u0026nbsp;\\u0026lt;\/span\\u0026gt;\\u0026lt;b\\u0026gt;Mondo:\\u0026lt;\/b\\u0026gt; Doubts are very natural. Along the entire journey, you\\u0026rsquo;re going to have ups and downs. The way you deal with difficult moments is character and career-defining. For an athlete and maybe for a person in general. Whether it\\u0026rsquo;s a bad training or a bad competition, I always look forward. That\\u0026rsquo;s the way I am also with success. Whatever happened yesterday was either great or bad, but the only thing that matters is what\\u0026rsquo;s happening right now. You have to live in the moment mentally.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;\\u0026lt;em\\u0026gt;Arne, 2024 was a very challenging year in the industry. Have you ever had any doubts that your strategy is the right one? And how did you keep yourself and your team motivated?\\u0026nbsp;\\u0026lt;\/em\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;b\\u0026gt;Arne:\\u0026lt;\/b\\u0026gt; I have never doubted our brand elevation strategy, because I know that in markets, where PUMA is a stronger brand, we have more market shares than in weaker markets. We have the proof points for that strategy. Confidence always helps you in a challenging year. Some things did not play out in 2024 as we had anticipated, but what was important in 2024 was that we focused on the controllables, on our strategy. That combination of having a clear vision of where we want to go and having the agility of dealing with unforeseen things is a winning formula for us.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Mondo:\\u0026lt;\/strong\\u0026gt; The things that are out of your control should not be dwelled on. That\\u0026rsquo;s what stops progress.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026quot;The things that are out of your control should not be dwelled on. That\\u0026rsquo;s what stops progress.\\u0026quot;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Armand \\u0026ldquo;Mondo\\u0026rdquo; Duplantis\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;\\u0026lt;em\\u0026gt;Mondo, how high do you think you can still go after your record at 6.26m last year?\\u0026nbsp;\\u0026lt;\/em\\u0026gt;\\u0026lt;\/span\\u0026gt;\\u0026lt;strong\\u0026gt;Mondo\\u0026lt;\/strong\\u0026gt;: So, we\\u0026rsquo;re at 6,26m right now. It\\u0026rsquo;s crazy because if you had told me this a few years back, it would have been a pinch-me type of thing. But then, when you\\u0026rsquo;re in the situation, you adapt to it and it becomes the new normal. I know what I\\u0026rsquo;m capable of and there\\u0026rsquo;s some more that I can push. I think that 6.30m is probably the target in the near future, and 6.40m is achievable in the next few years.\\u0026nbsp;\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;\\u0026lt;strong\\u0026gt;Arne\\u0026lt;\/strong\\u0026gt;, if you look at Puma\\u0026rsquo;s business, where would you like to set the bar?\\u0026nbsp;\\u0026lt;\/span\\u0026gt;\\u0026lt;strong\\u0026gt;Arne\\u0026lt;\/strong\\u0026gt;\\u0026lt;b\\u0026gt;:\\u0026lt;\/b\\u0026gt; I think we take it the Mondo way. We constantly try to raise the bar each year because I believe that it\\u0026rsquo;s always important to focus on doing better in the next year. I believe our brand elevation strategy is the biggest unlock.\\u0026nbsp;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":64858},\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;Mondo, what does technology do in your sports? How do Puma spikes help you jump higher and changing your game?\\u0026nbsp;\\u0026lt;\/span\\u0026gt;\\u0026lt;b\\u0026gt;Mondo:\\u0026lt;\/b\\u0026gt; Before I came onto the scene with PUMA in 2019, pole vault spikes were very flat, non-aggressive, and they had no emphasis on the approach of the jump which made no sense to me and my team. We know that there is a direct correlation of the energy and the speed that you have on the runway and how high you can jump. It was such a perfect match with PUMA from the beginning, because we knew how good of a concept and grasp you had on speed. We wanted to make some kind of mix between a sprint spike and a pole vaulting spike. I think we\\u0026rsquo;ve kind of come to this (spike) and we\\u0026rsquo;re continuing to try to improve and get better and better.\\u0026nbsp;\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;They are very much lighter and more aggressive with the toe spring than what you used to see years ago in a pole vaulting spike. I think that\\u0026rsquo;s what helps me and allows me to get up to the speeds that I want to create to be able to jump stuff like a world record.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;\\u0026lt;em\\u0026gt;Arne, sports performance is an important pillar in our brand elevation strategy. Are partnerships with great athletes such as Mondo a game changer for PUMA?\\u0026nbsp;\\u0026lt;\/em\\u0026gt;\\u0026lt;\/span\\u0026gt;\\u0026lt;b\\u0026gt;Arne:\\u0026lt;\/b\\u0026gt; Athletes are super important, not only from a marketing perspective, but also from an innovation perspective. As a sports brand it\\u0026rsquo;s super important that we show up with the best athletes and prove that our products perform at the highest levels and enable a better performance. I think that is for sure an important marketing piece, but the learnings we take from an innovation angle are even more important. That we really understand what makes you faster before the jump, what makes you jump higher and that we take these learnings and turn them into a product innovation.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;So, working with a world class athletes like you is the foundation of everything we do.\\u0026nbsp;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026quot;As a brand, we are unique in the way, we position ourselves in the world of sports. We really believe that greatness is in everyone\\u0026#039;s nature, and we want to be the brand who inspires athletes every day to be their true self.\\u0026quot;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Arne Freundt, CEO @ PUMA\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;Mondo, you jumped 6,25 in Paris to take the gold, which is about the height that was needed for the silver medal. You really are in a league of your own. What keeps you going?\\u0026nbsp;\\u0026lt;\/span\\u0026gt;\\u0026lt;b\\u0026gt;Mondo:\\u0026lt;\/b\\u0026gt; It\\u0026rsquo;s quite strange. I feel like the passion and the fire only grow more and more. Once you get that taste of success and you know what you\\u0026rsquo;re capable of, you hold yourself to a higher standard in some way.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;I don\\u0026rsquo;t really become complacent. I think that real driven and passionate people want to fulfill their potential and they want to achieve what they know they\\u0026rsquo;re capable of. I\\u0026rsquo;ve been fortunate enough the past few years to be at the top of the sport and being able to create a little bit of a margin between me and the rest of the guys.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;When you know what you\\u0026rsquo;re capable of, that\\u0026rsquo;s what you expect of yourself. You expect your best performance and you expect yourself to go out there every time and give it 100%.\\u0026nbsp;\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;Arne, how is PUMA unique and in a league of its own?\\u0026nbsp;\\u0026lt;\/span\\u0026gt;\\u0026lt;strong\\u0026gt;Arne:\\u0026lt;\/strong\\u0026gt; As a brand, we are unique in the way, we position ourselves in the world of sports. We really believe that greatness is in everyone\\u0026rsquo;s nature, and we want to be the brand who inspires athletes every day to be their true self.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;We believe in that true self. In a time where everybody just follows others, we believe that in followership there\\u0026rsquo;s no happiness. Happiness is to find your own way and stay true to yourself. Everybody carries some sort of inner greatness and we want to be that brand that unleashes that courage to be yourself.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;Now available: Digital Annual Report 2024\\u0026lt;\/h2\\u0026gt;\\u0026lt;p\\u0026gt;This Interview is part of PUMA\\u0026rsquo;s digital Annual Report.\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/annual-report.puma.com\\u0026quot; target=\\u0026quot;_blank\\u0026quot; rel=\\u0026quot;noopener\\u0026quot;\\u0026gt;Read the digital Annual Report 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