{"id":64037,"date":"2025-01-29T09:02:25","date_gmt":"2025-01-29T08:02:25","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=64037"},"modified":"2025-11-20T08:37:52","modified_gmt":"2025-11-20T08:37:52","slug":"puma-forever-better-2024-highlights-2","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/es\/corporate\/puma-forever-better-2024-highlights-2\/","title":{"rendered":"PUMA para siempre. Mejor. Lo m\u00e1s destacado de 2024"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/es\/\">Inicio<\/a>\/\n        <a href=\"\/es\/category\/corporate\/\">Corporativo<\/a>\/\n        PUMA para siempre. Mejor. Lo m\u00e1s destacado de 2024\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/01\/Highlights24_Thumbnailv3.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/es\/category\/corporate\/\">Corporativo<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fcorporate%2Fpuma-forever-better-2024-highlights-2%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fcorporate%2Fpuma-forever-better-2024-highlights-2%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/es\/corporate\/puma-forever-better-2024-highlights-2\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fcorporate%2Fpuma-forever-better-2024-highlights-2%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >En 2024, avanzamos a pasos agigantados en sostenibilidad<\/h1>\n        <div class=\"articleintro\" >Ver PUMA's Forever. Better. 2024 en un nuevo v\u00eddeo de resumen<\/div>\n        <div class=\"date\">29 de enero de 2025 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;PUMA Forever. Better. 2024 Highlights&quot;, \"text\": &quot;In 2024, PUMA decided to make bold moves that mattered.\\u00a0\\u00a0\\n\\u00a0\\nWatch a recap of our 2024 Forever. Better. accomplishments here:\\n\\n\\n\\nWhat did we achieve this year?\\nPUMA continued to make moves in circularity, in climate- for people and the planet. \\n\\u00a0\\nCIRCULARITY\\u00a0\\nRE:FIBRE is PUMA\\u2019s programme to reduce textile industry waste by using factory off-cuts, faulty goods, and pre-loved clothes as primary sources of material to create new textiles. And in 2024, we upscaled RE:FIBRE from 46,000 jerseys to millions.\\u00a0\\n\\u00a0\\nCONSUMER EDUCATION\\u00a0\\n#KNOWYOURSTUFF dives deep into the debate of leather and its alternatives. It uncovers the origins of these materials, how they are made and the impact they can have- helping you make choices that are right for you.\\n\\u00a0\\nRE:HACKS is a video series featuring PUMA\\u2019s Voices of a RE:GENERATION where they share simple tips and hacks on how to extend the life of your beloved clothing and kicks.\\n\\u00a0\\nGREEN FLAGS is the latest Forever. Better. podcast which explores how making even small changes in daily habits can help better our planet.\\u00a0\\n\\u00a0\\nSUPPLY CHAIN TRANSPARENCY\\u00a0\\nOur award-winning documentary \\u2018Stitch + Spice\\u2019 featuring Luke Jaque-Rodney tells the stories of the people who make our clothes, giving us a glimpse of what goes on behind the factory door. Short films \\u2018Made in Vietnam\\u2019 and \\u2018Made in Bangladesh\\u2019 teach us about how our clothes are made, whilst sparking conversations and reshaping our perceptions on apparel and shoe production.\\u00a0\\n\\u00a0\\nTWO-WAY DIALOGUE\\u00a0\\nAt its annual Stakeholder Dialogue, the Voices of a RE:GENERATION brought the perspectives of the next generation to industry experts, suppliers, and NGOs, to discuss PUMA\\u2019s progress and its future vision for 2030.\\u202f\\u00a0\\n\\u00a0\\nQuarterly C-Suite meetings were organized to foster two-way dialogue between the Voices of a RE:GENERATION and PUMA\\u2019s top sustainability leaders. These sessions provided an opportunity for both sides to discuss key priorities, exchange valuable perspectives, offer direct feedback, and gain a deeper understanding of PUMA\\u2019s efforts, all while collaboratively shaping the brand\\u2019s future sustainability strategy.\\u00a0\\n\\u00a0\\nBIGGER, BETTER GOALS\\u00a0\\nIn 2024, we launched Vision2030, elevating and evolving our 10FOR25 sustainability goals to set bigger, better targets for Climate, Human Rights, and Circularity by 2030.\\u00a0\\n\\u00a0\\n\\u00a0\\nOverall, in 2024, we made great strides to ensure a Forever. Better. and in 2025, we\\u2019re committed to pushing those boundaries even further.\\u00a0\\u00a0\\n\\u00a0\\nThere\\u2019s only one Forever. Let\\u2019s make it Better.\\u00a0\\u00a0\\u00a0\\n\\u00a0\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/es\/corporate\/puma-forever-better-2024-highlights-2\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/es\/corporate\/puma-forever-better-2024-highlights-2\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/es\/corporate\/puma-forever-better-2024-highlights-2\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fcorporate%2Fpuma-forever-better-2024-highlights-2%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fcorporate%2Fpuma-forever-better-2024-highlights-2%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><span class=\"textStyle_intro\">En 2024, PUMA decidi\u00f3 dar pasos audaces que importaran.\u00a0\u00a0<\/span><br><br>Vea un resumen de nuestro <strong>2024 Para siempre. Mejor.<\/strong> logros aqu\u00ed:<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n\t<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/YFxUXN80ch0\/hqdefault.jpg\" class=\"printonly\" style=\"width:100%;aspect-ratio: 16\/9;\"\/>\n\t\t\t<div class=\"printonly\">https:\/\/www.youtube.com\/YFxUXN80ch0<\/div>\n\t\t\t<iframe class=\"hideinprint\" style=\"width:100%;aspect-ratio: 16\/9;\" src=\"https:\/\/www.youtube.com\/embed\/YFxUXN80ch0\" title=\"Reproductor de v\u00eddeo YouTube\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><strong class=\"textStyle_description\">\u00bfQu\u00e9 hemos conseguido este a\u00f1o?<\/strong><br><br>PUMA sigui\u00f3 avanzando en la circularidad, en el clima, para las personas y el planeta.<br><br><br><strong>CIRCULARIDAD\u00a0<\/strong><br><br><a href=\"https:\/\/foreverbetter.com\/en\/circularity\/refibre\">RE:FIBRA<\/a> es el programa de PUMA para reducir los residuos de la industria textil utilizando recortes de f\u00e1brica, productos defectuosos y ropa usada como fuentes primarias de material para crear nuevos tejidos. Y en 2024, ampliamos RE:FIBRE de 46.000 camisetas a millones.\u00a0<br><br><strong>EDUCACI\u00d3N DEL CONSUMIDOR\u00a0<\/strong><br><br><a href=\"https:\/\/foreverbetter.com\/en\/voices-regeneration\/knowyourstuff\">#CONOCE TUS COSAS<\/a> profundiza en el debate sobre la piel y sus alternativas. Desvela los or\u00edgenes de estos materiales, c\u00f3mo se fabrican y el impacto que pueden tener, para ayudarte a elegir la opci\u00f3n m\u00e1s adecuada para ti.<br>\u00a0<br><a href=\"https:\/\/foreverbetter.com\/en\/voices-regeneration\/rehacks\">RE:HACKS <\/a>es una serie de v\u00eddeos protagonizados por los <a href=\"https:\/\/foreverbetter.com\/en\/voices-regeneration\">Voces de una RE:GENERACI\u00d3N<\/a> donde comparten sencillos consejos y trucos para alargar la vida de tus queridas prendas y zapatillas.<br><br><a href=\"https:\/\/foreverbetter.com\/en\/forever-better-podcast\/green-flags\">BANDERAS VERDES<\/a> es el \u00faltimo podcast de Forever. Better. en el que se explora c\u00f3mo incluso peque\u00f1os cambios en los h\u00e1bitos diarios pueden ayudar a mejorar nuestro planeta.\u00a0<br><br><br><strong>TRANSPARENCIA EN LA CADENA DE SUMINISTRO<\/strong><br><br>Nuestro premiado documental<a href=\"https:\/\/foreverbetter.com\/en\/voices-regeneration\/behind-factory-door\"> \u2018Puntada y especias\u2019<\/a> protagonizado por Luke Jaque-Rodney cuenta las historias de las personas que confeccionan nuestra ropa, d\u00e1ndonos una idea de lo que ocurre detr\u00e1s de la puerta de la f\u00e1brica. Cortometrajes \u2018<a href=\"https:\/\/foreverbetter.com\/en\/voices-regeneration\/behind-factory-door\">Hecho en Vietnam\u2019.\u2019<\/a> y <a href=\"https:\/\/foreverbetter.com\/en\/voices-regeneration\/behind-factory-door\">\u2018Hecho en Bangladesh\u2019<\/a> nos ense\u00f1an c\u00f3mo se fabrica nuestra ropa, a la vez que suscitan conversaciones y modifican nuestras percepciones sobre la producci\u00f3n de ropa y calzado.\u00a0<br><br><br><strong>DI\u00c1LOGO BIDIRECCIONAL<\/strong><br><br>En su reuni\u00f3n anual <b>Di\u00e1logo con las partes interesadas<\/b>, Las Voces de una RE:GENERACI\u00d3N acercaron las perspectivas de la pr\u00f3xima generaci\u00f3n a expertos de la industria, proveedores y ONG, para debatir sobre el progreso de PUMA y su visi\u00f3n de futuro para 2030.\u00a0<br><br>Trimestral <b>Reuniones de la alta direcci\u00f3n<\/b> se organizaron para fomentar el di\u00e1logo bidireccional entre Voices of a RE:GENERATION y los principales l\u00edderes de sostenibilidad de PUMA. Estas sesiones brindaron a ambas partes la oportunidad de debatir las prioridades clave, intercambiar valiosas perspectivas, ofrecer comentarios directos y comprender mejor los esfuerzos de PUMA, al tiempo que se daba forma a la futura estrategia de sostenibilidad de la marca.\u00a0<br><br><br><strong>OBJETIVOS M\u00c1S GRANDES Y MEJORES<\/strong><br><br>En 2024, lanzamos <a href=\"https:\/\/foreverbetter.com\/en\/our-targets\">Visi\u00f3n2030<\/a>, elevando y evolucionando nuestros objetivos de sostenibilidad 10FOR25 para fijar metas mayores y mejores en materia de clima, derechos humanos y circularidad de aqu\u00ed a 2030.\u00a0<br><br><strong>En general, en 2024 hicimos grandes avances para garantizar un Forever. Better. y en 2025, nos comprometemos a<\/strong> <strong>superando esos l\u00edmites<\/strong> <strong>a\u00fan m\u00e1s.\u00a0\u00a0<\/strong><br><br><strong>S\u00f3lo hay un Para Siempre. Mejor\u00e9moslo.\u00a0\u00a0\u00a0<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image single -->\n<div class=\"row rowSingleColumnNarrow spacing\">\n\t<div class=\"col\">\n\t<div class=\"aspect-ratio:1; scrollAnim\" \n\t    \n\t     style=\"Narrow;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/11\/23SS_ECOM_MF_FOREVER-BETTER_App_1020x1350_2-1.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t\t<div class=\"descr\">Para m\u00e1s informaci\u00f3n, visite nuestra p\u00e1gina web: https:\/\/foreverbetter.com\/<\/div>\n\t<\/div>\n<\/div>\n\n\n<!-- row article teaser 3 -->\n<div class=\"rowArticleTeaser3\">\n\t<div class=\"row rowTwoColumnsFull spacing\">\n\t    <div style=\"padding:none\">\n\t\t\t<div class=\"col articleTeaser\">\n\t\t\t    <div class=\"\">\n\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/es\/category\/corporate\/\" class=\"secondary\">Corporativo<\/a>\n\t\t\t        <h4>Reconocimiento a la sostenibilidad para PUMA<\/h4>\n\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t        El jueves por la noche, PUMA fue galardonada con el Premio Alem\u00e1n a la Sostenibilidad (Deutscher Nachhaltigkeitspreis) en la categor\u00eda de art\u00edculos deportivos. El director financiero de PUMA, Markus Neubrand, subi\u00f3 al escenario y recogi\u00f3 el premio en nombre de PUMA.\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<a class=\"buttonSec articleslider\" href=\"https:\/\/www.puma-catchup.com\/es\/corporate\/puma-awarded-with-german-sustainability-award\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/corporate\/puma-awarded-with-german-sustainability-award\/\" \n\t\t\t\t\t    \n\t\t\t\t\t     style=\"height:200px;position:relative;overflow:hidden;\t\t\t\t\t    aspect-ratio:2\t\t\t\t\t    ;\" >\n\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t    class=\"hoverZoom\"\n\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/11\/image00007-scaled-e1732888637191-scaled.jpeg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t    <\/div>\n\t    <div class=\"col\">\n\t\t\t<br\/>\n\t\t\t<div style=\"display:grid;grid-template-rows: auto auto auto;\">\n\t\t\t\t\t<div>\n\n\t\t\t\t\t\t<div class=\"teaser3inner\" >\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t\t<div class=\"rowArticleItem articleTeaser\">\n\t\t\t\t\t\t\t    <div>\n\t\t\t\t\t\t\t\t\t<a class=\"hoverzooma teaserVertImg scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/corporate\/puma-rehacks-restitch\/\" \n\t\t\t\t\t\t\t\t\t    id=\"63929\"\n\t\t\t\t\t\t\t\t\t     style=\"height:200px;width:200px;;position:relative;overflow:hidden;\t\t\t\t\t\t\t\t\t    aspect-ratio:1\t\t\t\t\t\t\t\t\t    ;\" >\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t\t\t\t\t    class=\"hoverZoom\"\n\t\t\t\t\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/01\/Andrew-Burgess-Landscape-scaled.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t\t\t\t\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t    <\/div>\n\t\t\t\t\t\t\t    <div class=\"innerpadd\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/es\/category\/corporate\/\" class=\"secondary2\">Corporativo<\/a>\n\t\t\t\t\t\t\t        <h4>PUMA RE:STITCH: c\u00f3mo una aguja y un hilo recorren un largo camino<\/h4>\n\t\t\t\t\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t\t\t\t\t        Te presentamos PUMA RE:STITCH, la pr\u00f3xima edici\u00f3n de nuestra serie de v\u00eddeos cortos PUMA RE:HACKS con sencillos consejos y trucos para ayudarte a recuperar la forma de tus art\u00edculos PUMA favoritos.\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t\t\t<a class=\"articleslider\" href=\"https:\/\/www.puma-catchup.com\/es\/corporate\/puma-rehacks-restitch\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div>\n\t\t\t\t\t\t<div class=\"nodesktop\">\n\t\t\t\t\t\t\t<br\/><br\/>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<div class=\"teaser3inner\" >\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t\t<div class=\"rowArticleItem articleTeaser\">\n\t\t\t\t\t\t\t    <div>\n\t\t\t\t\t\t\t\t\t<a class=\"hoverzooma teaserVertImg scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/corporate\/green-flags-forever-better-podcast-launch\/\" \n\t\t\t\t\t\t\t\t\t    id=\"63314\"\n\t\t\t\t\t\t\t\t\t     style=\"height:200px;width:200px;;position:relative;overflow:hidden;\t\t\t\t\t\t\t\t\t    aspect-ratio:1\t\t\t\t\t\t\t\t\t    ;\" >\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t\t\t\t\t    class=\"hoverZoom\"\n\t\t\t\t\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/11\/GREENFLAGS_16x9.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t\t\t\t\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t    <\/div>\n\t\t\t\t\t\t\t    <div class=\"innerpadd\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/es\/category\/corporate\/\" class=\"secondary2\">Corporativo<\/a>\n\t\t\t\t\t\t\t        <h4>Presentamos GREEN FLAGS a FOREVER. MEJOR. Podcast de PUMA<\/h4>\n\t\t\t\t\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t\t\t\t\t        Bienvenidos a GREEN FLAGS, el nuevo podcast de PUMA que hace de la sostenibilidad algo educativo, cercano y un poco competitivo.\n \nPorque aunque la sostenibilidad es un juego serio, \u00bfqui\u00e9n dice que no puede ser divertido?\n \nEn esta serie de 5 partes, \u00fanete a los anfitriones, la capitana del Manchester United, Maya Le Tissier, el gur\u00fa de la moda y el estilo de vida, Oli Bromfield, y el futbolista profesional convertido en creador de contenidos, Moses Duckrell, mientras descubren sorprendentes verdades sobre la sostenibilidad y se enfrentan a retos reveladores propuestos por PUMA.\n\u00bfEl objetivo? El anfitri\u00f3n con m\u00e1s \"banderas verdes\" despu\u00e9s del desaf\u00edo de cada semana ser\u00e1 coronado ganador.\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t\t\t<a class=\"articleslider\" href=\"https:\/\/www.puma-catchup.com\/es\/corporate\/green-flags-forever-better-podcast-launch\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>En 2024, PUMA decidi\u00f3 dar pasos audaces que importaran.\u00a0\u00a0<br \/>\n\u00a0<br \/>\nVea aqu\u00ed un resumen de nuestros logros de 2024 Forever. Better. (Siempre mejor):<\/p>\n<p>\u00bfQu\u00e9 hemos conseguido este a\u00f1o?<br \/>\nPUMA sigui\u00f3 avanzando en la circularidad, en el clima, para las personas y el planeta.<br \/>\n\u00a0<br \/>\nCIRCULARIDAD\u00a0<br \/>\nRE:FIBRE es el programa de PUMA para reducir los residuos de la industria textil utilizando los recortes de f\u00e1brica, los productos defectuosos y la ropa usada como fuentes principales de material para crear nuevos textiles. Y en 2024, ampliamos RE:FIBRE de 46 000 camisetas a millones.\u00a0<br \/>\n\u00a0<br \/>\nEDUCACI\u00d3N DEL CONSUMIDOR\u00a0<br \/>\n#KNOWYOURSTUFF profundiza en el debate sobre el cuero y sus alternativas. Descubre los or\u00edgenes de estos materiales, c\u00f3mo se fabrican y el impacto que pueden tener, ayud\u00e1ndote a tomar las decisiones m\u00e1s adecuadas para ti.<br \/>\n\u00a0<br \/>\nRE:HACKS es una serie de v\u00eddeos protagonizada por Voices of a RE:GENERATION de PUMA, en la que comparten consejos y trucos sencillos sobre c\u00f3mo prolongar la vida \u00fatil de tu ropa y calzado favoritos.<br \/>\n\u00a0<br \/>\nGREEN FLAGS es el \u00faltimo podcast de Forever. Better. que explora c\u00f3mo incluso peque\u00f1os cambios en los h\u00e1bitos diarios pueden ayudar a mejorar nuestro planeta.\u00a0<br \/>\n\u00a0<br \/>\nTRANSPARENCIA EN LA CADENA DE SUMINISTRO\u00a0<br \/>\nNuestro galardonado documental \u2018Stitch + Spice\u2019, protagonizado por Luke Jaque-Rodney, cuenta las historias de las personas que fabrican nuestra ropa y nos permite echar un vistazo a lo que ocurre tras las puertas de las f\u00e1bricas. Los cortometrajes \u2018Made in Vietnam\u2019 y \u2018Made in Bangladesh\u2019 nos ense\u00f1an c\u00f3mo se fabrica nuestra ropa, al tiempo que suscitan debates y transforman nuestra percepci\u00f3n sobre la producci\u00f3n de prendas de vestir y calzado.\u00a0<br \/>\n\u00a0<br \/>\nDI\u00c1LOGO BIDIRECCIONAL\u00a0<br \/>\nEn su Di\u00e1logo Anual con las Partes Interesadas, Voices of a RE:GENERATION aport\u00f3 las perspectivas de la pr\u00f3xima generaci\u00f3n a expertos del sector, proveedores y ONG, con el fin de debatir los avances de PUMA y su visi\u00f3n de futuro para 2030.\u202f\u00a0<br \/>\n\u00a0<br \/>\nSe organizaron reuniones trimestrales de altos directivos para fomentar el di\u00e1logo bidireccional entre Voices of a RE:GENERATION y los principales responsables de sostenibilidad de PUMA. Estas sesiones brindaron a ambas partes la oportunidad de debatir las prioridades clave, intercambiar perspectivas valiosas, ofrecer comentarios directos y comprender mejor los esfuerzos de PUMA, al tiempo que se defin\u00eda de forma colaborativa la futura estrategia de sostenibilidad de la marca.\u00a0<br \/>\n\u00a0<br \/>\nOBJETIVOS M\u00c1S GRANDES Y MEJORES\u00a0<br \/>\nEn 2024, lanzamos Vision2030, elevando y evolucionando nuestros objetivos de sostenibilidad 10FOR25 para establecer metas m\u00e1s ambiciosas y mejores en materia de clima, derechos humanos y circularidad para 2030.\u00a0<br \/>\n\u00a0<br \/>\n\u00a0<br \/>\nEn general, en 2024, hicimos grandes avances para garantizar un Forever. Better. (Siempre mejor) y, en 2025, nos comprometemos a ampliar a\u00fan m\u00e1s esos l\u00edmites.\u00a0\u00a0<br \/>\n\u00a0<br \/>\nS\u00f3lo hay un Para Siempre. Mejor\u00e9moslo.\u00a0\u00a0\u00a0<br \/>\n\u00a0<\/p>","protected":false},"author":4,"featured_media":63972,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":true,"is_featured_article":true,"EasyPostViewCounter":12702,"meta-headline":"In 2024, we made big strides in sustainability","footnotes":""},"categories":[6],"class_list":["post-64037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate"],"fullData":{"ID":64037,"post_author":"4","post_date":"2025-01-29 09:02:25","post_date_gmt":"2025-01-29 08:02:25","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":63972},\"headline\":\"In 2024, we made big strides in sustainability\",\"content\":\"Watch PUMA\\u0026rsquo;s Forever. Better. 2024 Milestones in New Recap Video\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;In 2024, PUMA decided to make bold moves that mattered.\\u0026nbsp;\\u0026nbsp;\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Watch a recap of our \\u0026lt;strong\\u0026gt;2024 Forever. Better.\\u0026lt;\/strong\\u0026gt; accomplishments here:\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-video {\"id\":\"YFxUXN80ch0\",\"style\":\"Wide\",\"className\":\"\",\"title\":\"Video\",\"video\":\"\",\"caption\":\"\",\"showCaption\":false,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong class=\\u0026quot;textStyle_description\\u0026quot;\\u0026gt;What did we achieve this year?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;PUMA continued to make moves in circularity, in climate- for people and the planet.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;CIRCULARITY\\u0026nbsp;\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\/circularity\/refibre\\u0026quot;\\u0026gt;RE:FIBRE\\u0026lt;\/a\\u0026gt; is PUMA\\u0026rsquo;s programme to reduce textile industry waste by using factory off-cuts, faulty goods, and pre-loved clothes as primary sources of material to create new textiles. And in 2024, we upscaled RE:FIBRE from 46,000 jerseys to millions.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;CONSUMER EDUCATION\\u0026nbsp;\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\/voices-regeneration\/knowyourstuff\\u0026quot;\\u0026gt;#KNOWYOURSTUFF\\u0026lt;\/a\\u0026gt; dives deep into the debate of leather and its alternatives. It uncovers the origins of these materials, how they are made and the impact they can have- helping you make choices that are right for you.\\u0026lt;br\\u0026gt;\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\/voices-regeneration\/rehacks\\u0026quot;\\u0026gt;RE:HACKS \\u0026lt;\/a\\u0026gt;is a video series featuring PUMA\\u0026rsquo;s \\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\/voices-regeneration\\u0026quot;\\u0026gt;Voices of a RE:GENERATION\\u0026lt;\/a\\u0026gt; where they share simple tips and hacks on how to extend the life of your beloved clothing and kicks.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\/forever-better-podcast\/green-flags\\u0026quot;\\u0026gt;GREEN FLAGS\\u0026lt;\/a\\u0026gt; is the latest Forever. Better. podcast which explores how making even small changes in daily habits can help better our planet.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;SUPPLY CHAIN TRANSPARENCY\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Our award-winning documentary\\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\/voices-regeneration\/behind-factory-door\\u0026quot;\\u0026gt; \\u0026lsquo;Stitch + Spice\\u0026rsquo;\\u0026lt;\/a\\u0026gt; featuring Luke Jaque-Rodney tells the stories of the people who make our clothes, giving us a glimpse of what goes on behind the factory door. Short films \\u0026lsquo;\\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\/voices-regeneration\/behind-factory-door\\u0026quot;\\u0026gt;Made in Vietnam\\u0026rsquo;\\u0026lt;\/a\\u0026gt; and \\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\/voices-regeneration\/behind-factory-door\\u0026quot;\\u0026gt;\\u0026lsquo;Made in Bangladesh\\u0026rsquo;\\u0026lt;\/a\\u0026gt; teach us about how our clothes are made, whilst sparking conversations and reshaping our perceptions on apparel and shoe production.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;TWO-WAY DIALOGUE\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;At its annual \\u0026lt;b\\u0026gt;Stakeholder Dialogue\\u0026lt;\/b\\u0026gt;, the Voices of a RE:GENERATION brought the perspectives of the next generation to industry experts, suppliers, and NGOs, to discuss PUMA\\u0026rsquo;s progress and its future vision for 2030.\u202f\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Quarterly \\u0026lt;b\\u0026gt;C-Suite meetings\\u0026lt;\/b\\u0026gt; were organized to foster two-way dialogue between the Voices of a RE:GENERATION and PUMA\\u0026rsquo;s top sustainability leaders. These sessions provided an opportunity for both sides to discuss key priorities, exchange valuable perspectives, offer direct feedback, and gain a deeper understanding of PUMA\\u0026rsquo;s efforts, all while collaboratively shaping the brand\\u0026rsquo;s future sustainability strategy.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;BIGGER, BETTER GOALS\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;In 2024, we launched \\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\/our-targets\\u0026quot;\\u0026gt;Vision2030\\u0026lt;\/a\\u0026gt;, elevating and evolving our 10FOR25 sustainability goals to set bigger, better targets for Climate, Human Rights, and Circularity by 2030.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Overall, in 2024, we made great strides to ensure a Forever. Better. and in 2025, we\\u0026rsquo;re committed to\\u0026lt;\/strong\\u0026gt; \\u0026lt;strong\\u0026gt;pushing those boundaries\\u0026lt;\/strong\\u0026gt; \\u0026lt;strong\\u0026gt;even further.\\u0026nbsp;\\u0026nbsp;\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;There\\u0026rsquo;s only one Forever. Let\\u0026rsquo;s make it Better.\\u0026nbsp;\\u0026nbsp;\\u0026nbsp;\\u0026lt;\/strong\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":63156},\"aspect\":\"aspect-ratio:1;\",\"style\":\"Narrow\",\"className\":\"\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-article-teaser-3 {\"articles\":\"\",\"manualArticles\":[{\"id\":63486},{\"id\":63929},{\"id\":63314}],\"className\":\"\",\"mode\":\"manual\",\"numArticles\":3,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","post_title":"PUMA Forever. Better. 2024 Highlights","post_excerpt":"In 2024, PUMA decided to make bold moves that mattered.\u00a0\u00a0\n\u00a0\nWatch a recap of our 2024 Forever. Better. accomplishments here:\n\n\n\nWhat did we achieve this year?\nPUMA continued to make moves in circularity, in climate- for people and the planet. \n\u00a0\nCIRCULARITY\u00a0\nRE:FIBRE is PUMA\u2019s programme to reduce textile industry waste by using factory off-cuts, faulty goods, and pre-loved clothes as primary sources of material to create new textiles. And in 2024, we upscaled RE:FIBRE from 46,000 jerseys to millions.\u00a0\n\u00a0\nCONSUMER EDUCATION\u00a0\n#KNOWYOURSTUFF dives deep into the debate of leather and its alternatives. It uncovers the origins of these materials, how they are made and the impact they can have- helping you make choices that are right for you.\n\u00a0\nRE:HACKS is a video series featuring PUMA\u2019s Voices of a RE:GENERATION where they share simple tips and hacks on how to extend the life of your beloved clothing and kicks.\n\u00a0\nGREEN FLAGS is the latest Forever. Better. podcast which explores how making even small changes in daily habits can help better our planet.\u00a0\n\u00a0\nSUPPLY CHAIN TRANSPARENCY\u00a0\nOur award-winning documentary \u2018Stitch + Spice\u2019 featuring Luke Jaque-Rodney tells the stories of the people who make our clothes, giving us a glimpse of what goes on behind the factory door. Short films \u2018Made in Vietnam\u2019 and \u2018Made in Bangladesh\u2019 teach us about how our clothes are made, whilst sparking conversations and reshaping our perceptions on apparel and shoe production.\u00a0\n\u00a0\nTWO-WAY DIALOGUE\u00a0\nAt its annual Stakeholder Dialogue, the Voices of a RE:GENERATION brought the perspectives of the next generation to industry experts, suppliers, and NGOs, to discuss PUMA\u2019s progress and its future vision for 2030.\u202f\u00a0\n\u00a0\nQuarterly C-Suite meetings were organized to foster two-way dialogue between the Voices of a RE:GENERATION and PUMA\u2019s top sustainability leaders. These sessions provided an opportunity for both sides to discuss key priorities, exchange valuable perspectives, offer direct feedback, and gain a deeper understanding of PUMA\u2019s efforts, all while collaboratively shaping the brand\u2019s future sustainability strategy.\u00a0\n\u00a0\nBIGGER, BETTER GOALS\u00a0\nIn 2024, we launched Vision2030, elevating and evolving our 10FOR25 sustainability goals to set bigger, better targets for Climate, Human Rights, and Circularity by 2030.\u00a0\n\u00a0\n\u00a0\nOverall, in 2024, we made great strides to ensure a Forever. Better. and in 2025, we\u2019re committed to pushing those boundaries even further.\u00a0\u00a0\n\u00a0\nThere\u2019s only one Forever. Let\u2019s make it Better.\u00a0\u00a0\u00a0\n\u00a0\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"puma-forever-better-2024-highlights-2","to_ping":"","pinged":"","post_modified":"2025-11-20 08:37:52","post_modified_gmt":"2025-11-20 08:37:52","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=64037","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[6],"tags_input":[],"id":64037,"author":"4","date":"2025-01-29 09:02:25","date_gmt":"2025-01-29 08:02:25","content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":63972},\"headline\":\"In 2024, we made big strides in sustainability\",\"content\":\"Watch PUMA\\u0026rsquo;s Forever. Better. 2024 Milestones in New Recap Video\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;In 2024, PUMA decided to make bold moves that mattered.\\u0026nbsp;\\u0026nbsp;\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Watch a recap of our \\u0026lt;strong\\u0026gt;2024 Forever. Better.\\u0026lt;\/strong\\u0026gt; accomplishments here:\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-video {\"id\":\"YFxUXN80ch0\",\"style\":\"Wide\",\"className\":\"\",\"title\":\"Video\",\"video\":\"\",\"caption\":\"\",\"showCaption\":false,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong class=\\u0026quot;textStyle_description\\u0026quot;\\u0026gt;What did we achieve this year?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;PUMA continued to make moves in circularity, in climate- for people and the planet.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;CIRCULARITY\\u0026nbsp;\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\/circularity\/refibre\\u0026quot;\\u0026gt;RE:FIBRE\\u0026lt;\/a\\u0026gt; is PUMA\\u0026rsquo;s programme to reduce textile industry waste by using factory off-cuts, faulty goods, and pre-loved clothes as primary sources of material to create new textiles. And in 2024, we upscaled RE:FIBRE from 46,000 jerseys to millions.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;CONSUMER EDUCATION\\u0026nbsp;\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\/voices-regeneration\/knowyourstuff\\u0026quot;\\u0026gt;#KNOWYOURSTUFF\\u0026lt;\/a\\u0026gt; dives deep into the debate of leather and its alternatives. It uncovers the origins of these materials, how they are made and the impact they can have- helping you make choices that are right for you.\\u0026lt;br\\u0026gt;\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\/voices-regeneration\/rehacks\\u0026quot;\\u0026gt;RE:HACKS \\u0026lt;\/a\\u0026gt;is a video series featuring PUMA\\u0026rsquo;s \\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\/voices-regeneration\\u0026quot;\\u0026gt;Voices of a RE:GENERATION\\u0026lt;\/a\\u0026gt; where they share simple tips and hacks on how to extend the life of your beloved clothing and kicks.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\/forever-better-podcast\/green-flags\\u0026quot;\\u0026gt;GREEN FLAGS\\u0026lt;\/a\\u0026gt; is the latest Forever. Better. podcast which explores how making even small changes in daily habits can help better our planet.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;SUPPLY CHAIN TRANSPARENCY\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Our award-winning documentary\\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\/voices-regeneration\/behind-factory-door\\u0026quot;\\u0026gt; \\u0026lsquo;Stitch + Spice\\u0026rsquo;\\u0026lt;\/a\\u0026gt; featuring Luke Jaque-Rodney tells the stories of the people who make our clothes, giving us a glimpse of what goes on behind the factory door. Short films \\u0026lsquo;\\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\/voices-regeneration\/behind-factory-door\\u0026quot;\\u0026gt;Made in Vietnam\\u0026rsquo;\\u0026lt;\/a\\u0026gt; and \\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\/voices-regeneration\/behind-factory-door\\u0026quot;\\u0026gt;\\u0026lsquo;Made in Bangladesh\\u0026rsquo;\\u0026lt;\/a\\u0026gt; teach us about how our clothes are made, whilst sparking conversations and reshaping our perceptions on apparel and shoe production.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;TWO-WAY DIALOGUE\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;At its annual \\u0026lt;b\\u0026gt;Stakeholder Dialogue\\u0026lt;\/b\\u0026gt;, the Voices of a RE:GENERATION brought the perspectives of the next generation to industry experts, suppliers, and NGOs, to discuss PUMA\\u0026rsquo;s progress and its future vision for 2030.\u202f\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Quarterly \\u0026lt;b\\u0026gt;C-Suite meetings\\u0026lt;\/b\\u0026gt; were organized to foster two-way dialogue between the Voices of a RE:GENERATION and PUMA\\u0026rsquo;s top sustainability leaders. These sessions provided an opportunity for both sides to discuss key priorities, exchange valuable perspectives, offer direct feedback, and gain a deeper understanding of PUMA\\u0026rsquo;s efforts, all while collaboratively shaping the brand\\u0026rsquo;s future sustainability strategy.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;BIGGER, BETTER GOALS\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;In 2024, we launched \\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\/our-targets\\u0026quot;\\u0026gt;Vision2030\\u0026lt;\/a\\u0026gt;, elevating and evolving our 10FOR25 sustainability goals to set bigger, better targets for Climate, Human Rights, and Circularity by 2030.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Overall, in 2024, we made great strides to ensure a Forever. Better. and in 2025, we\\u0026rsquo;re committed to\\u0026lt;\/strong\\u0026gt; \\u0026lt;strong\\u0026gt;pushing those boundaries\\u0026lt;\/strong\\u0026gt; \\u0026lt;strong\\u0026gt;even further.\\u0026nbsp;\\u0026nbsp;\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;There\\u0026rsquo;s only one Forever. Let\\u0026rsquo;s make it Better.\\u0026nbsp;\\u0026nbsp;\\u0026nbsp;\\u0026lt;\/strong\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":63156},\"aspect\":\"aspect-ratio:1;\",\"style\":\"Narrow\",\"className\":\"\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-article-teaser-3 {\"articles\":\"\",\"manualArticles\":[{\"id\":63486},{\"id\":63929},{\"id\":63314}],\"className\":\"\",\"mode\":\"manual\",\"numArticles\":3,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","title":"PUMA para siempre. Mejor. Lo m\u00e1s destacado de 2024","excerpt":"En 2024, PUMA decidi\u00f3 dar pasos audaces que importaran.  \n \nMira un resumen de nuestros logros de 2024 Forever. Better. aqu\u00ed:\n\n\n\n\u00bfQu\u00e9 hemos conseguido este a\u00f1o?\nPUMA sigui\u00f3 avanzando en la circularidad, en el clima, para las personas y el planeta.\n \nCIRCULARIDAD\nRE:FIBRE es el programa de PUMA para reducir los residuos de la industria textil utilizando recortes de f\u00e1brica, productos defectuosos y ropa usada como fuentes primarias de material para crear nuevos tejidos. Y en 2024, ampliamos RE:FIBRE de 46.000 camisetas a millones.\n \nEDUCACI\u00d3N DEL CONSUMIDOR\n#KNOWYOURSTUFF profundiza en el debate del cuero y sus alternativas. Desvela los or\u00edgenes de estos materiales, c\u00f3mo se fabrican y el impacto que pueden tener, ayud\u00e1ndote a elegir lo que m\u00e1s te conviene.\n \nRE:HACKS es una serie de v\u00eddeos en los que las voces de una RE:GENERACI\u00d3N de PUMA comparten sencillos consejos y trucos para alargar la vida de tus prendas y zapatillas favoritas.\n \nGREEN FLAGS es el \u00faltimo podcast de Forever. Better. podcast que explora c\u00f3mo hacer incluso peque\u00f1os cambios en los h\u00e1bitos diarios puede ayudar a mejorar nuestro planeta.\n \nTRANSPARENCIA EN LA CADENA DE SUMINISTRO\nNuestro premiado documental \"Stitch + Spice\", protagonizado por Luke Jaque-Rodney, cuenta las historias de las personas que confeccionan nuestra ropa y nos permite ver lo que ocurre detr\u00e1s de la puerta de la f\u00e1brica. Los cortometrajes \"Made in Vietnam\" y \"Made in Bangladesh\" nos ense\u00f1an c\u00f3mo se fabrica nuestra ropa, a la vez que suscitan conversaciones y modifican nuestra percepci\u00f3n de la producci\u00f3n de ropa y calzado.\n \nDI\u00c1LOGO BIDIRECCIONAL\nEn su di\u00e1logo anual con las partes interesadas, Voices of a RE:GENERATION present\u00f3 las perspectivas de la pr\u00f3xima generaci\u00f3n a expertos de la industria, proveedores y ONG, para debatir los avances de PUMA y su visi\u00f3n de futuro para 2030.\n \nSe organizaron reuniones trimestrales de la C-Suite para fomentar el di\u00e1logo bidireccional entre las Voces de una RE:GENERACI\u00d3N y los principales l\u00edderes de sostenibilidad de PUMA. Estas sesiones brindaron a ambas partes la oportunidad de debatir las prioridades clave, intercambiar valiosas perspectivas, ofrecer comentarios directos y comprender mejor los esfuerzos de PUMA, al tiempo que se daba forma a la futura estrategia de sostenibilidad de la marca.\n \nMAYORES Y MEJORES OBJETIVOS\nEn 2024, lanzamos Vision2030, elevando y evolucionando nuestros objetivos de sostenibilidad 10FOR25 para establecer objetivos m\u00e1s grandes y mejores para el Clima, los Derechos Humanos y la Circularidad para 2030.\n \n \nEn general, en 2024 dimos grandes pasos para garantizar un Forever. Better. y en 2025 nos comprometemos a ampliar a\u00fan m\u00e1s esos l\u00edmites.  \n \nSolo hay un Para Siempre. Hag\u00e1moslo mejor.\u00a0\u00a0\u00a0\n\u00a0","status":"publish","password":"","name":"puma-para-siempre-mejor-2024-lo-m\u00e1s-destacado-2","modified":"2025-11-20 08:37:52","modified_gmt":"2025-11-20 08:37:52","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[6],"datetime_local":"29 de enero de 2025, 8:02","date_local":"29 de enero de 2025","time_local":"8:02","slug":"puma-forever-better-2024-highlights-2","url":"https:\/\/www.puma-catchup.com\/es\/corporate\/puma-forever-better-2024-highlights-2\/","featured_image":{"width":1920,"height":1080,"file":"2025\/01\/Highlights24_Thumbnailv3.jpg","filesize":436370,"sizes":{"medium":{"file":"Highlights24_Thumbnailv3-300x169.jpg","width":300,"height":169,"mime-type":"image\/jpeg","filesize":11858},"large":{"file":"Highlights24_Thumbnailv3-1024x576.jpg","width":1024,"height":576,"mime-type":"image\/jpeg","filesize":103106},"thumbnail":{"file":"Highlights24_Thumbnailv3-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":6622},"medium_large":{"file":"Highlights24_Thumbnailv3-768x432.jpg","width":768,"height":432,"mime-type":"image\/jpeg","filesize":60768},"1536x1536":{"file":"Highlights24_Thumbnailv3-1536x864.jpg","width":1536,"height":864,"mime-type":"image\/jpeg","filesize":207727},"trp-custom-language-flag":{"file":"Highlights24_Thumbnailv3-18x10.jpg","width":18,"height":10,"mime-type":"image\/jpeg","filesize":416}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":63972,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/01\/Highlights24_Thumbnailv3.jpg","title":"Aspectos destacados24_Miniatura v3","aspect_ratio":1.7777777777777777,"focalPointLeft":0.5,"focalPointTop":0},"headline":"In 2024, we made big strides in sustainability","categories":[{"term_id":6,"name":"Corporativo","slug":"corporate","term_group":0,"term_taxonomy_id":6,"taxonomy":"category","description":"","parent":0,"count":133,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/es\/category\/corporate\/"}],"theCategory":{"term_id":6,"name":"Corporativo","slug":"corporate","term_group":0,"term_taxonomy_id":6,"taxonomy":"category","description":"","parent":0,"count":133,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/es\/category\/corporate\/"},"isFeaturedArticle":true,"isTopArticle":true},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts\/64037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/comments?post=64037"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts\/64037\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/media\/63972"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/media?parent=64037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/categories?post=64037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}