{"id":63895,"date":"2025-01-27T01:00:55","date_gmt":"2025-01-27T00:00:55","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=63895"},"modified":"2025-09-26T13:15:13","modified_gmt":"2025-09-26T13:15:13","slug":"project3-puma-empowers-sub-elite-marathoners-with-pro-level-coaching-gear-and-rewards","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/es\/sports\/project3-puma-empowers-sub-elite-marathoners-with-pro-level-coaching-gear-and-rewards\/","title":{"rendered":"Proyecto3 - PUMA ofrece a los maratonianos de \u00e9lite entrenamiento, equipamiento y recompensas de nivel profesional"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/es\/\">Inicio<\/a>\/\n        <a href=\"\/es\/category\/sports\/\">Deportes<\/a>\/\n        Proyecto3 - PUMA ofrece a los maratonianos de \u00e9lite entrenamiento, equipamiento y recompensas de nivel profesional\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/01\/Project3-Header.png\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/es\/category\/sports\/\">Deportes<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsports%2Fproject3-puma-empowers-sub-elite-marathoners-with-pro-level-coaching-gear-and-rewards%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsports%2Fproject3-puma-empowers-sub-elite-marathoners-with-pro-level-coaching-gear-and-rewards%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/es\/sports\/project3-puma-empowers-sub-elite-marathoners-with-pro-level-coaching-gear-and-rewards\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsports%2Fproject3-puma-empowers-sub-elite-marathoners-with-pro-level-coaching-gear-and-rewards%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >Proyecto3: Compite como un profesional<\/h1>\n        <div class=\"articleintro\" >PUMA ofrece a los maratonianos de \u00e9lite entrenamiento, equipamiento y recompensas de nivel profesional<\/div>\n        <div class=\"date\">27 de enero de 2025 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;Project3 - PUMA empowers sub-elite marathoners with pro-level coaching, gear, and rewards&quot;, \"text\": &quot;Project3, our one-of-its-kind running program, gives sub-elite marathoners a pro-level race experience. With 100 spots each for the 2025 Boston and London Marathons, participants gain elite coaching, advanced gear, and the chance to win big prizes. It\\u2019s a win for runners\\u2014and for PUMA, as Lucas Maher, Athlete Activation Manager @Run\\\/Train, explains how the program is forging new connections. Read on to see how Project3 is reshaping the marathon world.\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/es\/sports\/project3-puma-empowers-sub-elite-marathoners-with-pro-level-coaching-gear-and-rewards\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/es\/sports\/project3-puma-empowers-sub-elite-marathoners-with-pro-level-coaching-gear-and-rewards\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/es\/sports\/project3-puma-empowers-sub-elite-marathoners-with-pro-level-coaching-gear-and-rewards\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsports%2Fproject3-puma-empowers-sub-elite-marathoners-with-pro-level-coaching-gear-and-rewards%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsports%2Fproject3-puma-empowers-sub-elite-marathoners-with-pro-level-coaching-gear-and-rewards%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Project3, nuestro programa de running \u00fanico, ofrece a los maratonianos de \u00e9lite una experiencia de carrera de nivel profesional. Con 100 plazas cada uno para los maratones de Boston y Londres de 2025, los participantes obtienen entrenamiento de \u00e9lite, equipamiento avanzado y la oportunidad de ganar grandes premios. Lucas Maher, Athlete Activation Manager @Run\/Train, explica c\u00f3mo el programa est\u00e1 forjando nuevas conexiones. Sigue leyendo para ver c\u00f3mo Project3 est\u00e1 cambiando el mundo del marat\u00f3n.<\/span><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Un movimiento audaz en el mundo del marat\u00f3n<\/span><br><br>Como parte del Proyecto3, los atletas recibir\u00e1n <strong>orientaci\u00f3n personalizada por parte de los entrenadores del Equipo de Corredores de \u00c9lite de PUMA<\/strong>, junto con las opiniones de los expertos en innovaci\u00f3n de la marca. Estos corredores <strong>prueba los nuevos productos PUMA para el d\u00eda de la carrera<\/strong>, lo que les da una ventaja en el camino hacia la gloria del marat\u00f3n.<br><blockquote><br><strong>\u201cQueremos crear una conexi\u00f3n m\u00e1s profunda con la comunidad de corredores, no s\u00f3lo a nivel profesional, sino con aquellos corredores sub-\u00e9lite que tienen el potencial de lograr actuaciones incre\u00edbles\u201d.\u201d<\/strong><\/blockquote>afirm\u00f3 Lucas Maher, Director de Proyecto de Project3 y Director de Activaci\u00f3n de Atletas de PUMA Run\/Train.<br><br>Pero el Proyecto3 va m\u00e1s all\u00e1 del entrenamiento y la equipaci\u00f3n. PUMA es <strong>Apoyar a los participantes con importantes incentivos para que destaquen.<\/strong>, ofreciendo<br><ul><br><li>$3.000 a los corredores que <strong>superan sus marcas personales en marat\u00f3n<\/strong> en tres minutos o m\u00e1s,$3.000 para los corredores masculinos y femeninos con <strong>la mayor mejora de PB<\/strong> entre todos los participantes en el Proyecto3.Y $3.000 para <strong>los hombres y mujeres m\u00e1s r\u00e1pidos<\/strong> del Proyecto3<\/li><\/ul><br>y si un atleta gana todos los premios disponibles, <strong>podr\u00edan llevarse la friolera de $9.000.<\/strong><br><br>Con s\u00f3lo 200 plazas disponibles en las dos carreras, el programa est\u00e1 garantizado para generar entusiasmo entre los maratonianos. Las solicitudes est\u00e1n abiertas hasta el <strong>27 de enero de 2025<\/strong> - m\u00e1s informaci\u00f3n y solicitud en<strong> puma-project3.com.<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/01\/Project3-gallery.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\"><strong>Proyecto3 entre bastidores: charla con Lucas Maher<\/strong><\/span><br><br>Nos sentamos con <strong>Lucas Maher, Project Manager de Project3 y Athlete Activation Manager de PUMA Run\/Train<\/strong>, para saber m\u00e1s sobre la inspiraci\u00f3n que hay detr\u00e1s del Proyecto3 y c\u00f3mo est\u00e1 ayudando a los pa\u00edses en v\u00edas de desarrollo. <strong>posicionar a PUMA como l\u00edder mundial en el sector del running<\/strong>.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><strong>Lucas, \u00bfqu\u00e9 inspir\u00f3 a PUMA a crear Project3 y ofrecer a los maratonianos la oportunidad de entrenar y competir como atletas profesionales?<\/strong><br><br><strong>Lucas:<\/strong> PUMA est\u00e1 haciendo un gran trabajo para volver a establecerse en el mercado del running de alto rendimiento. Cuando nos fijamos en los maratones de Boston y Londres, vimos la oportunidad de conectar con una comunidad de corredores entregados que no siempre son el centro de atenci\u00f3n. Estos atletas suelen tener un trabajo a tiempo completo, pero siguen corriendo a un nivel cercano al de los profesionales. Con el progreso que hemos hecho en t\u00e9rminos de innovaci\u00f3n de productos y nuestra creciente marca en el espacio de correr, se sent\u00eda como el momento adecuado para hacer un movimiento audaz hacia esta comunidad de corredores sub-\u00e9lite. Project3 es nuestra forma de decir: \u201cEstamos aqu\u00ed para todos los corredores\u201d, no s\u00f3lo para los profesionales. Al darles los mismos recursos que ofrecemos a nuestros atletas de \u00e9lite, queremos dar a conocer nuestros productos innovadores y, al mismo tiempo, establecer v\u00ednculos s\u00f3lidos con estos corredores tan entregados y crear un fuerte valor de marca\".<br><br><br><strong>\u00bfCu\u00e1l dir\u00eda que es el objetivo global de PUMA con esta iniciativa?<\/strong><br><br><strong>Lucas:<\/strong> El objetivo general es doble. En primer lugar, queremos establecer una fuerte conexi\u00f3n con la comunidad del marat\u00f3n, no s\u00f3lo con los profesionales de \u00e9lite, sino tambi\u00e9n con los corredores cotidianos que se esfuerzan por batir sus r\u00e9cords personales. En segundo lugar, queremos demostrar la credibilidad de PUMA como marca de running de alto rendimiento. Project3 se alinea perfectamente con nuestra estrategia m\u00e1s amplia de ofrecer productos excelentes y apoyar a los atletas de todos los niveles. Creemos que este programa puede tener un impacto duradero tanto en los corredores como en la marca\".<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image multi 1 -->\n<div class=\"row rowImages3 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1 ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/01\/Project3-gallery.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1 ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/01\/Project-3-grid-1.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1 ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/01\/Project-3-grid-2.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<!-- row two columns -->\n<div class=\"row rowTwoColumns spacing\">\n    <div class=\"col articleText\">\n        <div ><strong>Est\u00e1 claro que la participaci\u00f3n de PUMA en estos grandes acontecimientos forma parte de una visi\u00f3n m\u00e1s amplia. C\u00f3mo se alinea Project3 con la estrategia de excelencia de producto y elevaci\u00f3n de marca de PUMA?<\/strong><br><br><strong>Lucas:<\/strong> Absolutamente. El Proyecto3 ofrece a estos atletas, que son incre\u00edbles corredores de \u00e9lite con gran credibilidad dentro de sus comunidades, la oportunidad de llevar la ropa de running PUMA m\u00e1s moderna, dise\u00f1ada para mejorar su rendimiento el d\u00eda de la carrera. Es una oportunidad perfecta para demostrar que no s\u00f3lo apoyamos a los atletas de \u00e9lite, sino que tambi\u00e9n ampliamos los l\u00edmites del desarrollo de productos para beneficiar a todos los corredores en el escenario mundial del marat\u00f3n. Esto encaja perfectamente en nuestra estrategia de apoyar a los atletas, ofrecer productos de excelencia, elevar nuestra marca y convertirnos en l\u00edderes del running de alto rendimiento\".<br><br><strong>\u00bfPuede explicarnos por qu\u00e9 eligi\u00f3 concretamente los maratones de Boston y Londres?<\/strong><br><br><strong>Lucas: <\/strong>S\u00ed, bueno, ambas carreras son ic\u00f3nicas, eventos de renombre mundial con una rica historia y un seguimiento masivo en todo el mundo. Representan algunos de los escenarios m\u00e1s importantes de la carrera de marat\u00f3n, y en torno a ellas existe un sentimiento de comunidad incre\u00edblemente fuerte. En Boston, por ejemplo, hay un verdadero \u201cambiente\u201d el fin de semana de la carrera: incluso la gente que no corre quiere formar parte de la experiencia. As\u00ed que pensamos que estos maratones son la plataforma perfecta para que PUMA muestre su compromiso con el mundo del running y conecte con atletas apasionados de todo el mundo.<\/div>\n    <\/div>\n    <div class=\"col articleText\">\n        <div ><strong>\u00bfCu\u00e1l es el aspecto m\u00e1s emocionante del Proyecto3 para usted personalmente?<\/strong><br><strong>Lucas:<\/strong>\u00a0Para m\u00ed, es lo desconocido. Hemos lanzado muchas campa\u00f1as, pero con Project3 estamos entrando en un gran escenario como no lo hab\u00edamos hecho antes. Es un paso valiente en territorio desconocido. Cuando abrimos las solicitudes, no sab\u00edamos qu\u00e9 esperar. Pero en 48 horas ten\u00edamos m\u00e1s de mil candidatos. Ver a tanta gente entusiasmada y deseosa de presentar su candidatura ya ha sido una gran victoria. Lo m\u00e1s emocionante para m\u00ed es ver c\u00f3mo se desarrolla este programa y c\u00f3mo podemos influir positivamente en la vida y el rendimiento de estos corredores\u2019.<br>\u00a0<br><strong>\u00bfPuede explicar c\u00f3mo se seleccionar\u00e1 a los participantes?<\/strong><br><strong>Lucas:<\/strong>\u00a0El proceso de selecci\u00f3n se basa en la credibilidad de los resultados. Los solicitantes deben tener un tiempo de marat\u00f3n de clasificaci\u00f3n - el m\u00ednimo para ser considerado es 3:10. No buscamos influencers ni personas con un seguimiento masivo en las redes sociales; nos centramos en atletas cre\u00edbles que se tomen en serio su rendimiento y tengan potencial para competir a un nivel realmente alto. El objetivo del Proyecto 3 es dotar a los corredores de \u00e9lite de las herramientas de alto rendimiento que necesitan para triunfar y derribar barreras para el atleta cotidiano que quiere conseguir m\u00e1s.<\/div>\n    <\/div>\n<\/div>\n\n\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/01\/Project3-gallery-1.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><strong>Por \u00faltimo, \u00bfveremos a estos participantes durante y despu\u00e9s de los maratones?<\/strong><br><br><strong>Lucas:<\/strong> Por supuesto. Aunque el programa permanecer\u00e1 en secreto hasta el d\u00eda de la carrera, tenemos previsto presentar a los atletas a lo largo de las pruebas. Durante los propios maratones, ser\u00e1n una caracter\u00edstica principal de nuestras activaciones. Queremos mostrar sus viajes, los productos que llevan y el apoyo que reciben de PUMA. Ser\u00e1 una forma estupenda de demostrar c\u00f3mo nos presentamos como marca en estos eventos principales, no s\u00f3lo para nuestros atletas de \u00e9lite, sino tambi\u00e9n para los corredores cotidianos que est\u00e1n haciendo su propia historia en los mayores escenarios del mundo\".<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Parece una iniciativa realmente emocionante, \u00a1estamos deseando ver y o\u00edr m\u00e1s cosas sobre el Proyecto3! Muchas gracias por compartir los detalles, Lucas.<\/span><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>C\u00f3mo solicitarlo<\/h2><p>Si eres un maratoniano que aspira a batir su marca personal en los maratones de Boston o Londres de 2025, el Proyecto3 es tu oportunidad de experimentar la vida como un atleta de \u00e9lite. Con acceso a entrenamientos exclusivos, la ropa m\u00e1s innovadora de PUMA y la posibilidad de ganar importantes premios en met\u00e1lico, es una oportunidad que no querr\u00e1s perderte.<\/p><br><p>Criterios de admisibilidad:<\/p>Debe ser titular de un dorsal v\u00e1lido de 2025 para el marat\u00f3n de Boston o Londres.<br>Marca personal en marat\u00f3n de 3:10 o menos<br><br>Solicitudes abiertas hasta: <strong>27 de enero de 2025<\/strong><br>Visita: <a href=\"https:\/\/www.puma-project3.com\/\" target=\"_blank\" rel=\"noopener\">puma-proyecto3.com<\/a> para obtener m\u00e1s informaci\u00f3n y presentar su candidatura.<br><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row social embed -->\n<div class=\"row rowEmbed1 spacing\">\n        <div class=\"col\">\n         <blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DEwozqcsriq\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DEwozqcsriq\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver esta publicaci\u00f3n en Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/DEwozqcsriq\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Una publicaci\u00f3n compartida por PUMA Running (@pumarunning)<\/a><\/p><\/div><\/blockquote> <script async type='text\/plain' class='optanon-category-C0004' src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n        <\/div>\n<\/div>\n\n\n<!-- row cols image text -->\n<div class=\"gradientnone\">\n<div class=\"row rowTwoColumnsNarrow spacing articleText\">\n    <div class=\"col\">\n            <div class=\"\" ><h2>Conoce a Lucas Maher, Athlete Activation Manager @ PUMA<\/h2>Luke (a la izquierda) es un corredor de toda la vida, que disfruta saliendo a la puerta cada d\u00eda para hacer algunos kil\u00f3metros y en compa\u00f1\u00eda de amigos. Busca disfrutar apoyando a PUMA Running y a nuestra magn\u00edfica lista de atletas de carretera y pista. Uno de los momentos culminantes de su carrera fue el duelo entre Mondo Duplantis y Karsten Warholm el pasado mes de septiembre.<\/div>\n    <\/div>\n    <div class=\"col\">\n            <div class=\"bgimage\" style=\" aspect-ratio: 0.66666666666667  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/01\/Lucas-Maher.png'); background-size: cover;background-position: 53% 37%;width:100%\"><\/div>\n    <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row category header -->\n<div class=\"row rowCategoryHeader\" style=\"grid-template-columns:1fr\">\n    <div class=\"col\" style=\"display: flex; align-items: baseline;\">\n        <h2 class=\"bgPuma\">\n            <span>M\u00e1s noticias<\/span>\n        <\/h2>\n    <\/div>\n\n<\/div>\n\n\n\n<div class=\"row rowSlider3 spacing scrollAnim\">\n    <div class=\"nomobile swiperArrow swiper-button-prev swipeprev5aec069e-6007-4b62-b8da-a1641e4325a3\" style=\"top:unset;margin-top: 170px;margin-left:15px;\"><\/div>\n    <div class=\"nomobile swiperArrow swiper-button-next swipenext5aec069e-6007-4b62-b8da-a1641e4325a3\" style=\"top:unset;margin-top: 170px;margin-right:15px;\"><\/div>\n\t<div id=\"swipe_5aec069e-6007-4b62-b8da-a1641e4325a3\" class=\"swiper myswiper\" data-ssize=\"4\" data-id=\"5aec069e-6007-4b62-b8da-a1641e4325a3\">\n\t\t<div class=\"swiper-wrapper\">\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/sports\/how-to-lace-your-future-boots\/\" \n                     tabindex=\"-1\" \n                    id=\"9178\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/05\/NETFIT-Lacing-H1.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/es\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Deportes<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/es\/sports\/how-to-lace-your-future-boots\/\">C\u00f3mo atarse las futuras botas<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Un ajuste perfecto es lo que vale la pena en el campo cuando se trata de la bota de f\u00fatbol perfecta. Con nuestra tecnolog\u00eda NETFIT que hemos aplicado a la PUMA FUTURE ya no se trata de la bota perfecta, sino del cord\u00f3n perfecto.\n\u00a0\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/es\/sports\/how-to-lace-your-future-boots\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/sports\/black-is-the-new-yellow-fans-cant-get-enough-of-bvbs-black-dusseldorf-match-jersey\/\" \n                     tabindex=\"-1\" \n                    id=\"15383\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/12\/H2-BVB-Black-Jersey.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/es\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Deportes<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/es\/sports\/black-is-the-new-yellow-fans-cant-get-enough-of-bvbs-black-dusseldorf-match-jersey\/\">La camiseta del BVB de PUMA paraliza la tienda de los aficionados<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Los hinchas del BVB enloquecidos tras el 5:0 de su equipo \u201crompen\u201d la tienda online del BVB. PUMA mand\u00f3 hacer exactamente 9009 camisetas especiales del BVB, pero todo el lote se agot\u00f3 al cabo de dos horas y media.\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/es\/sports\/black-is-the-new-yellow-fans-cant-get-enough-of-bvbs-black-dusseldorf-match-jersey\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/how-to-keep-your-sneakers-shiny-and-new\/\" \n                     tabindex=\"-1\" \n                    id=\"12629\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/05\/H1-Clean-Sneakers.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 50%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/es\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/how-to-keep-your-sneakers-shiny-and-new\/\">S\u00ed, \u00a1puedes meter las zapatillas en la lavadora!<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    A todos nos gustan las zapatillas. Y las llevamos mucho. De ah\u00ed que tarde o temprano llegue el d\u00eda en que ya no parezcan nuevas. Es entonces cuando surge la pregunta: \u00bfLavadora s\u00ed o lavadora no?\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/how-to-keep-your-sneakers-shiny-and-new\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/sports\/f1-champion-lewis-hamilton-speaks-out-as-part-of-pumas-only-see-great-campaign\/\" \n                     tabindex=\"-1\" \n                    id=\"32004\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/11\/Header-Lewis-H.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/es\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Deportes<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/es\/sports\/f1-champion-lewis-hamilton-speaks-out-as-part-of-pumas-only-see-great-campaign\/\">El campe\u00f3n de F1 Lewis Hamilton habla en el marco de la campa\u00f1a \"Only See Great\" de PUMA<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Hemos hablado con el siete veces campe\u00f3n del mundo de F\u00f3rmula 1 Lewis Hamilton, sobre su visi\u00f3n de la grandeza en el deporte y en la vida, como parte de nuestra campa\u00f1a \"ONLY SEE GREAT\". Acompa\u00f1ando a la campa\u00f1a, PUMA dise\u00f1\u00f3 para Lewis Hamilton la edici\u00f3n especial de la bota de carreras Speedcat Pro Spectra con los colores emblem\u00e1ticos de la campa\u00f1a.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/es\/sports\/f1-champion-lewis-hamilton-speaks-out-as-part-of-pumas-only-see-great-campaign\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/sports\/pumas-lqd-cell-technology-boosts-your-workouts\/\" \n                     tabindex=\"-1\" \n                    id=\"13575\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/08\/H1-LQD-CELL-Training.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/es\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Deportes<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/es\/sports\/pumas-lqd-cell-technology-boosts-your-workouts\/\">La tecnolog\u00eda LQD CELL de PUMA potencia tus entrenamientos<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Amortiguaci\u00f3n, suavidad y estabilidad a raudales: as\u00ed es la tecnolog\u00eda LQD CELL de PUMA.\nEl sistema de amortiguaci\u00f3n de los 90 se reinici\u00f3 a principios de este a\u00f1o en la nueva plataforma tecnol\u00f3gica de PUMA. Ahora, LQD CELL tambi\u00e9n renueva nuestras zapatillas de entrenamiento.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/es\/sports\/pumas-lqd-cell-technology-boosts-your-workouts\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-launches-a-brand-new-technology-platform-and-its-first-augmented-reality-shoe\/\" \n                     tabindex=\"-1\" \n                    id=\"12112\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/04\/H3-LQDCELL-Origin-AR.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/es\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-launches-a-brand-new-technology-platform-and-its-first-augmented-reality-shoe\/\">PUMA lanza una nueva plataforma tecnol\u00f3gica y su primera zapatilla de realidad aumentada<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Zapatillas hechas solo para caminar: eso fue ayer. No solo puedes llevar las nuevas LQD CELL Origin AR de PUMA, sino tambi\u00e9n jugar a un juego interactivo con ellas, escanearlas y a\u00f1adir divertidos efectos a fotos y v\u00eddeos. Adem\u00e1s, \u00a1son comod\u00edsimas!\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-launches-a-brand-new-technology-platform-and-its-first-augmented-reality-shoe\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/corporate\/how-puma-makes-its-packaging-and-retail-supplies-more-sustainable\/\" \n                     tabindex=\"-1\" \n                    id=\"29593\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/08\/shoeboxesheader.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/es\/category\/corporate\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Corporativo<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/es\/corporate\/how-puma-makes-its-packaging-and-retail-supplies-more-sustainable\/\">Envases siempre mejores<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Las cajas de zapatos que ves hoy en nuestras tiendas tienen el mismo aspecto de siempre, rojo, verde o negro, pero ahora tienen un secreto: utilizan mucho menos cart\u00f3n que antes.\nComo parte de sus objetivos 10FOR25, PUMA est\u00e1 estudiando la huella medioambiental de la empresa en su conjunto y pretende integrar la sostenibilidad en todos nuestros productos para lograr un impacto positivo a gran escala. La mejora de los envases forma parte de este proceso.\n\"Analizamos el dise\u00f1o de nuestras cajas de zapatos y nos dimos cuenta de que utiliz\u00e1bamos demasiado material\", explica Jordan Eichenberger, responsable de etiquetado y embalaje de PUMA Group Sourcing.\nJordan y su equipo empezaron a redise\u00f1ar las cajas y buscaron formas de reducir la cantidad de material utilizado, pero manteniendo la misma resistencia que antes.\nAl utilizar menos material en nuestras cajas de zapatos, ahorramos 2.800 toneladas de cart\u00f3n al a\u00f1o. Si tenemos en cuenta que se necesitan unos 12 \u00e1rboles para una tonelada de cart\u00f3n, al reducir el peso de las cajas de zapatos hemos salvado 33600 \u00e1rboles: m\u00e1s \u00e1rboles que en el Central Park de Nueva York.\nPero incluso vamos un paso m\u00e1s all\u00e1, ya que las cajas de cart\u00f3n est\u00e1n fabricadas con m\u00e1s de 95 % (en peso) de cart\u00f3n reciclado.\nComo parte de nuestra estrategia 10FOR25, tambi\u00e9n eliminaremos las bolsas de pl\u00e1stico para el consumidor de nuestras tiendas y, siempre que sea posible, haremos que nuestros suministros sean m\u00e1s sostenibles.\nNuestras bolsas de pl\u00e1stico destinadas al consumidor ya est\u00e1n fabricadas con contenido reciclado 80%, pero en 2021 reduciremos su uso a la mitad. Para ponerlo en cifras, son 200 toneladas de pl\u00e1stico que no utilizamos.\nPero no nos detendremos ah\u00ed. Aunque ya hemos eliminado las bolsas de pl\u00e1stico para el consumidor de nuestras tiendas propias y operadas en pa\u00edses como China e India, dejaremos de usar este tipo de bolsas en cualquier parte del mundo para 2023.\nEn su lugar, PUMA solo utilizar\u00e1 bolsas de papel reciclado y con certificaci\u00f3n FSC en sus tiendas, independientemente de si compras en Herzogenaurach, en la Quinta Avenida o en Krasnoyarsk.\nEl cambio a alternativas m\u00e1s sostenibles para nuestros compradores no ha estado exento de dificultades, como explica Martina Lagler, jefa de equipo de Desarrollo de Negocio Minorista Global.\n\"En general, el papel reciclado no es tan duradero como el pl\u00e1stico, por lo que la fase de desarrollo fue todo un reto y estoy muy contenta de que por fin podamos ofrecer una bolsa de tan alta calidad. Tambi\u00e9n tuvimos que asegurarnos de contar con los documentos pertinentes para demostrar la plena trazabilidad a lo largo de la cadena de suministro de producci\u00f3n del material y su contenido reciclado\", recuerda Martina.\nY a\u00fan hay m\u00e1s en nuestras tiendas: Nuestros clientes que quieran envolver sus compras de PUMA para alguien especial, recibir\u00e1n pronto tambi\u00e9n una bolsa de regalo fabricada con papel reciclado y certificado FSC. Las bolsas que PUMA utiliza para el env\u00edo de pedidos online tambi\u00e9n estar\u00e1n hechas con pl\u00e1stico reciclado 100% y hemos encontrado alternativas m\u00e1s sostenibles para las perchas y los \u00e1rboles de zapatos de nuestras tiendas.\nOtras mejoras en el embalaje pueden resultar menos obvias para los clientes de PUMA, ya que s\u00f3lo se utilizan para mantener nuestros productos secos y limpios durante el transporte. Pero las bolsas de polietileno que protegen nuestra ropa y accesorios de camino a la tienda y en los almacenes tambi\u00e9n se fabricar\u00e1n exclusivamente con polietileno reciclado para la primavera\/verano de 2022. Tambi\u00e9n hemos reducido el grosor medio de estas bolsas de 50 a 30 micras, una reducci\u00f3n de 60% que, una vez m\u00e1s, ahorra 400 toneladas de material al a\u00f1o.\nCon todas estas medidas, daremos un paso m\u00e1s en nuestro camino para que PUMA sea m\u00e1s sostenible y sea FOREVER BETTER.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/es\/corporate\/how-puma-makes-its-packaging-and-retail-supplies-more-sustainable\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/sports\/puma-golf-showed-up-in-a-big-way-at-the-pga-show-in-orlando-florida\/\" \n                     tabindex=\"-1\" \n                    id=\"11167\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/01\/H1-PGA-Golf.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/es\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Deportes<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/es\/sports\/puma-golf-showed-up-in-a-big-way-at-the-pga-show-in-orlando-florida\/\">PUMA Golf tiene todo lo que necesitas<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Orlando, Florida, es sin\u00f3nimo de parques tem\u00e1ticos, palmeras y golf. Sobre todo a principios de a\u00f1o: Cada mes de enero se celebra en Orlando el Sal\u00f3n de la Asociaci\u00f3n de Golfistas Profesionales (PGA), la mayor feria del sector.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/es\/sports\/puma-golf-showed-up-in-a-big-way-at-the-pga-show-in-orlando-florida\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-celebrated-the-suedes-50th-anniversary-with-37-unique-drops\/\" \n                     tabindex=\"-1\" \n                    id=\"10560\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/H1-Suede-50.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/es\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-celebrated-the-suedes-50th-anniversary-with-37-unique-drops\/\">PUMA celebr\u00f3 el 50 aniversario de Suede con 37 gotas \u00fanicas<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    *ok, 37, no 50. Pero no pudimos resistirnos.\n50 a\u00f1os es una edad impresionante para un zapato. Sobre todo, si ha sido y es un cl\u00e1sico imprescindible para todas las generaciones de las \u00faltimas cinco d\u00e9cadas.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-celebrated-the-suedes-50th-anniversary-with-37-unique-drops\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/sports\/pumas-new-sprint-spikes-evospeed-tokyo-future-brush\/\" \n                     tabindex=\"-1\" \n                    id=\"19504\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"PUMA evoSPEED TOKYO FUTURE &amp; BRUSH\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/07\/Header_Collage_Spike.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/es\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Deportes<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/es\/sports\/pumas-new-sprint-spikes-evospeed-tokyo-future-brush\/\">Los mejores atletas celebran los nuevos clavos de sprint de PUMA: evoSPEED TOKYO FUTURE &amp; BRUSH<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    PUMA acaba de lanzar sus clavos de pista m\u00e1s t\u00e9cnicos en a\u00f1os, los evoSPEED TOKYO incluyendo las versiones FUTURE &amp; BRUSH. Solo una semana despu\u00e9s de su lanzamiento, los nuevos clavos fueron promocionados por nuestros atletas de todo el mundo de una manera Forever Faster, con un alcance total de 2,7 millones en Instagram.\n\u00a0\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/es\/sports\/pumas-new-sprint-spikes-evospeed-tokyo-future-brush\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/sports\/usain-bolt-a-decade-unbroken\/\" \n                     tabindex=\"-1\" \n                    id=\"13643\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"Usain Bolt\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/08\/H2-Usain-Decade-Unbroken.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/es\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Deportes<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/es\/sports\/usain-bolt-a-decade-unbroken\/\">Usain Bolt, una d\u00e9cada ininterrumpida<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Berl\u00edn, 16 de agosto de 2009: Es el d\u00eda de la final de los 100 metros del Campeonato del Mundo de Atletismo y todas las miradas est\u00e1n puestas en la calle 4, la de Usain Bolt. Durante unos segundos, se podr\u00eda haber o\u00eddo caer un alfiler.\nLuego, no tarda m\u00e1s de 9,58 segundos en entrar en los libros de historia y convertirse en el hombre m\u00e1s r\u00e1pido del mundo durante al menos los pr\u00f3ximos 10 a\u00f1os.\n\n\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/es\/sports\/usain-bolt-a-decade-unbroken\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-drops-first-selena-gomez-strong-girl-collection\/\" \n                     tabindex=\"-1\" \n                    id=\"10436\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/11\/H1-Strong-Girl.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/es\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-drops-first-selena-gomez-strong-girl-collection\/\">\u00a1PUMA lanza la primera colecci\u00f3n \"Strong Girl\" de Selena Gomez!<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    La cantante, actriz y embajadora de PUMA Selena Gomez no es solo una de las artistas con m\u00e1s talento, \u00a1sino tambi\u00e9n la chica m\u00e1s fuerte que conocemos!\nFusionando su poder y su voz con la herencia de PUMA en el deporte y la moda, ambos han creado la colecci\u00f3n m\u00e1s fuerte que hemos visto hasta ahora: SG x PUMA Strong Girl.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-drops-first-selena-gomez-strong-girl-collection\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/corporate\/what-it-takes-to-make-puma-shoes-vegan\/\" \n                     tabindex=\"-1\" \n                    id=\"23703\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/01\/veganshoe.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/es\/category\/corporate\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Corporativo<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/es\/corporate\/what-it-takes-to-make-puma-shoes-vegan\/\">Qu\u00e9 se necesita para fabricar zapatos veganos<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    PUMA no deja de aumentar su oferta para las personas que llevan un estilo de vida vegano y que quieren evitar todo tipo de productos de origen animal, no s\u00f3lo en su alimentaci\u00f3n, sino tambi\u00e9n en su ropa. Pero, \u00bfqu\u00e9 hace que una zapatilla vegana sea vegana?\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/es\/corporate\/what-it-takes-to-make-puma-shoes-vegan\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/future-meets-retro-5-things-you-need-to-know-about-pumas-trinomic-cushioning-shoes\/\" \n                     tabindex=\"-1\" \n                    id=\"36870\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/05\/Header-XX.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/es\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/future-meets-retro-5-things-you-need-to-know-about-pumas-trinomic-cushioning-shoes\/\">El secreto de TRINOMIC<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    El futuro se une a lo retro En 1990, PUMA introdujo su amortiguaci\u00f3n m\u00e1s avanzada hasta la fecha: TRINOMIC. Aplicada en una amplia gama y variedad de zapatillas, esta innovadora tecnolog\u00eda consist\u00eda en un sistema hexagonal en la suela que comprim\u00eda y rebotaba la carga.\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/future-meets-retro-5-things-you-need-to-know-about-pumas-trinomic-cushioning-shoes\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/sports\/train-like-usain-bolt\/\" \n                     tabindex=\"-1\" \n                    id=\"1954\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"Usain Bolt\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2016\/04\/GetFaster_H.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/es\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Deportes<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/es\/sports\/train-like-usain-bolt\/\">\u00bfQuieres correr m\u00e1s r\u00e1pido?<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Entonces entrena como Usain Bolt. \u00bfTe has preguntado alguna vez c\u00f3mo funciona su rutina de entrenamiento? Aqu\u00ed comparte sus consejos de entrenamiento con CATch Up.\nSigue leyendo si quieres ser m\u00e1s r\u00e1pido.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/es\/sports\/train-like-usain-bolt\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-appoints-k-pop-boy-band-nct-127-as-its-new-brand-ambassador-for-the-asia-pacific-region\/\" \n                     tabindex=\"-1\" \n                    id=\"40083\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/08\/Header_NCT.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/es\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-appoints-k-pop-boy-band-nct-127-as-its-new-brand-ambassador-for-the-asia-pacific-region\/\">K-POP<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Fans del K-Pop, \u00a1esto es para vosotros! El grupo coreano NCT 127 se ha unido a la familia PUMA como nuevo embajador de Asia-Pac\u00edfico. NCT 127 es un conocido boy group de K-pop que ha ganado gran popularidad entre la generaci\u00f3n m\u00e1s joven (Gen Z y Gen Alpha) en toda la regi\u00f3n APAC, incluyendo Jap\u00f3n, China, Singapur y Tailandia.\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-appoints-k-pop-boy-band-nct-127-as-its-new-brand-ambassador-for-the-asia-pacific-region\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/sports\/first-olympic-medal-for-pumas-deviate-nitro-elite-high-performance-running-shoes\/\" \n                     tabindex=\"-1\" \n                    id=\"29280\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/08\/Molly-Seidel-Header.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/es\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Deportes<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/es\/sports\/first-olympic-medal-for-pumas-deviate-nitro-elite-high-performance-running-shoes\/\">SANTO MOL(L)Y<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    \u00a1Seguimos asombrados! La atleta de PUMA Molly Seidel realiz\u00f3 una impresionante carrera en el marat\u00f3n femenino de los Juegos Ol\u00edmpicosTM para asegurarse la medalla de bronce en su tercer marat\u00f3n de la historia con un tiempo de 2:27:46. \n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/es\/sports\/first-olympic-medal-for-pumas-deviate-nitro-elite-high-performance-running-shoes\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/sports\/11-puma-football-players-revealed-playlists-they-are-listening-to-prior-to-a-match\/\" \n                     tabindex=\"-1\" \n                    id=\"12979\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/06\/H1-Anthem-pack.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/es\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Deportes<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/es\/sports\/11-puma-football-players-revealed-playlists-they-are-listening-to-prior-to-a-match\/\">\u00bfQu\u00e9 escuchan nuestros mejores jugadores?<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    \u00bfQuieres regatear, centrar y marcar goles como Sergio Ag\u00fcero, David Silva o Romelu Lukaku? \u00a1PUMA Football puede ayudarte con eso!\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/es\/sports\/11-puma-football-players-revealed-playlists-they-are-listening-to-prior-to-a-match\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/sports\/pride-month-at-puma-interview-with-professional-golf-athlete-social-media-influencer-and-advocate-for-lgbtq-rights-tisha-alyn\/\" \n                     tabindex=\"-1\" \n                    id=\"37811\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/06\/MicrosoftTeams-image-29.png\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/es\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Deportes<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/es\/sports\/pride-month-at-puma-interview-with-professional-golf-athlete-social-media-influencer-and-advocate-for-lgbtq-rights-tisha-alyn\/\">Mes del Orgullo en PUMA: Entrevista con Tisha Alyn, atleta profesional de golf, influencer en las redes sociales y defensora de los derechos de las personas LGBTQ+.<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    La golfista profesional y atleta de PUMA Tisha Alyn comparti\u00f3 p\u00fablicamente su historia de salida del armario hace unos a\u00f1os para dar a otras personas el valor de ser ellas mismas. Incluso hoy, Tisha describe su salida del armario como uno de los d\u00edas m\u00e1s importantes de su vida. Es una firme defensora de los derechos LGBTQ+ y se la puede ver en muchos eventos relacionados con esta comunidad.\nCATch Up tuvo la oportunidad de entrevistar a la actriz. Le preguntamos por los cambios positivos que ha experimentado la comunidad queer en el golf en los \u00faltimos a\u00f1os, por los aspectos en los que se necesita m\u00e1s acci\u00f3n y por sus experiencias personales.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/es\/sports\/pride-month-at-puma-interview-with-professional-golf-athlete-social-media-influencer-and-advocate-for-lgbtq-rights-tisha-alyn\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/sports\/at-53-puma-football-player-king-kazu-miura-became-the-oldest-player-in-japans-j-league\/\" \n                     tabindex=\"-1\" \n                    id=\"21099\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/09\/CATchUp_HEADER.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/es\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Deportes<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/es\/sports\/at-53-puma-football-player-king-kazu-miura-became-the-oldest-player-in-japans-j-league\/\">A los 53 a\u00f1os, el jugador de f\u00fatbol PUMA \u201cKing\u201d Kazu Miura se convierte en el jugador m\u00e1s veterano de la J.League japonesa.<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Cuando el japon\u00e9s Kazuyoshi Miura jug\u00f3 su primer partido de f\u00fatbol profesional con el Santos brasile\u00f1o en 1986, Neymar Jr, Luis Su\u00e1rez y Antoine Griezmann a\u00fan no hab\u00edan nacido. Sin embargo, el mi\u00e9rcoles, Miura, o \u201cKing\u201d Kazu, como le conocen sus seguidores, se convirti\u00f3 en el jugador m\u00e1s veterano de la m\u00e1xima liga profesional japonesa, a la edad de 53 a\u00f1os, 6 meses y 28 d\u00edas.\nNacido en 1967, Miura se traslad\u00f3 a Brasil muy joven y debut\u00f3 como profesional en el Santos, el club en el que Neymar Jr. jugar\u00eda tambi\u00e9n su primer partido en el \u201cBrasileir\u00e3o\u201d 23 a\u00f1os despu\u00e9s. Su larga carrera como delantero le llevar\u00eda a otros clubes de Brasil, pero tambi\u00e9n a Italia, Croacia, Australia y su Jap\u00f3n natal. Tambi\u00e9n se convirti\u00f3 en uno de los m\u00e1ximos goleadores de la selecci\u00f3n japonesa, con la que disput\u00f3 89 partidos entre 1990 y 2000 y marc\u00f3 55 goles. Ya bati\u00f3 el r\u00e9cord de goleador m\u00e1s veterano de la liga japonesa, cuando marc\u00f3 en marzo de 2017 a la edad de 50 a\u00f1os.\nDurante 34 a\u00f1os, Miura ha sido un orgulloso miembro de la familia PUMA. Su nuevo r\u00e9cord del mi\u00e9rcoles tambi\u00e9n fue una oportunidad para que PUMA Jap\u00f3n mostrara la bota de f\u00fatbol PUMA KING con una dedicatoria especial cosida en su piel: KAZU con una corona colocada al lado y las palabras en portugu\u00e9s \u201cBoa Sorte\u201d, que significa \u201cBuena Suerte\u201d, colocadas debajo.\n\n\n \n\n\n\n\n\n\n\n\n\n\nVer esta publicaci\u00f3n en Instagram\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n \n#\u4e09\u6d66\u77e5\u826f #J1\u6700\u5e74\u9577\u51fa\u5834 #Congratulation #PUMA #PUMA\u30ad\u30f3\u30b0 #\u30d7\u30fc\u30de #\u30b9\u30d1\u30a4\u30af #\u30d5\u30c3\u30c8\u30dc\u30fc\u30eb #PUMAFOOTBALL @pumafootball_jp @pumajapan\nUna publicaci\u00f3n compartida por \u30d7\u30fc\u30de \u30d5\u30c3\u30c8\u30dc\u30fc\u30eb (@pumafootball_jp) el 23 de Sep de 2020 a la(s) 5:30 PDT\n\n\n\n \nPuede que no sea tan sencillo recuperarse de un partido de f\u00fatbol profesional a los 53 a\u00f1os, en comparaci\u00f3n con alguien de 20, pero King Kazu sigue decidido a seguir jugando. Sus numerosos seguidores se lo agradecen.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/es\/sports\/at-53-puma-football-player-king-kazu-miura-became-the-oldest-player-in-japans-j-league\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n            <\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Project3, nuestro programa de running \u00fanico, ofrece a los maratonianos de \u00e9lite una experiencia de carrera de nivel profesional. Con 100 plazas cada uno para los maratones de Boston y Londres de 2025, los participantes obtienen entrenamiento de \u00e9lite, equipamiento avanzado y la oportunidad de ganar grandes premios. Lucas Maher, Athlete Activation Manager @Run\/Train, explica c\u00f3mo el programa est\u00e1 forjando nuevas conexiones. Sigue leyendo para ver c\u00f3mo Project3 est\u00e1 cambiando el mundo del marat\u00f3n.<\/p>","protected":false},"author":4,"featured_media":63899,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":17878,"meta-headline":"Project3: Race like a Pro","footnotes":""},"categories":[18],"class_list":["post-63895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports"],"fullData":{"ID":63895,"post_author":"4","post_date":"2025-01-27 01:00:55","post_date_gmt":"2025-01-27 00:00:55","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":63899},\"headline\":\"Project3: Race like a Pro\",\"content\":\"PUMA empowers sub-elite marathoners with pro-level coaching, gear, and rewards\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Project3, our one-of-its-kind running program, gives sub-elite marathoners a pro-level race experience. With 100 spots each for the 2025 Boston and London Marathons, participants gain elite coaching, advanced gear, and the chance to win big prizes. It\\u0026rsquo;s a win for runners\\u0026mdash;and for PUMA, as Lucas Maher, Athlete Activation Manager @Run\/Train, explains how the program is forging new connections. Read on to see how Project3 is reshaping the marathon world.\\u0026lt;\/span\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;A Bold Move in the Marathon World\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;As part of Project3, athletes will receive \\u0026lt;strong\\u0026gt;tailored guidance from PUMA\\u0026rsquo;s Elite Running Team coaches\\u0026lt;\/strong\\u0026gt;, along with insights from the brand\\u0026rsquo;s innovation experts. These runners will \\u0026lt;strong\\u0026gt;trial the newest PUMA race-day products\\u0026lt;\/strong\\u0026gt;, giving them an edge on the road to marathon glory.\\u0026lt;br\\u0026gt;\\u0026lt;blockquote\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;\\u0026ldquo;We want to create a deeper connection with the running community, not just at the professional level, but with those sub-elite runners who have the potential to achieve incredible performances,\\u0026rdquo;\\u0026lt;\/strong\\u0026gt;\\u0026lt;\/blockquote\\u0026gt;said Lucas Maher, Project Manager of Project3 and Athlete Activation Manager at PUMA Run\/Train.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;But Project3 goes beyond coaching and gear. PUMA is \\u0026lt;strong\\u0026gt;backing participants with significant incentives for standout performances\\u0026lt;\/strong\\u0026gt;, offering\\u0026lt;br\\u0026gt;\\u0026lt;ul\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;li\\u0026gt;$3,000 to runners who \\u0026lt;strong\\u0026gt;break their marathon personal bests\\u0026lt;\/strong\\u0026gt; by three minutes or more,$3,000 for the male and female runners with \\u0026lt;strong\\u0026gt;the biggest PB improvement\\u0026lt;\/strong\\u0026gt; among all Project3 participants.And $3,000 for \\u0026lt;strong\\u0026gt;the fastest male and female finishers\\u0026lt;\/strong\\u0026gt; from Project3\\u0026lt;\/li\\u0026gt;\\u0026lt;\/ul\\u0026gt;\\u0026lt;br\\u0026gt;and if an athlete wins all the available prizes, \\u0026lt;strong\\u0026gt;they could walk away with a hefty $9,000.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;With only 200 spots available across the two races, the program is guaranteed to generate excitement among marathoners. Applications are open until \\u0026lt;strong\\u0026gt;January 27, 2025\\u0026lt;\/strong\\u0026gt; \\u0026mdash; find out more and apply through\\u0026lt;strong\\u0026gt; puma-project3.com.\\u0026lt;\/strong\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":63955},\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;\\u0026lt;strong\\u0026gt;Behind the Scenes of Project3: A Chat with Lucas Maher\\u0026lt;\/strong\\u0026gt;\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;We sat down with \\u0026lt;strong\\u0026gt;Lucas Maher, Project Manager of Project3 and Athlete Activation Manager for PUMA Run\/Train\\u0026lt;\/strong\\u0026gt;, to hear more about the inspiration behind Project3 and how it\\u0026rsquo;s helping \\u0026lt;strong\\u0026gt;position PUMA as a leader in the global running space\\u0026lt;\/strong\\u0026gt;.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong\\u0026gt;Lucas, what inspired PUMA to create Project3 and offer marathoners the chance to train and compete like professional athletes?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Lucas:\\u0026lt;\/strong\\u0026gt; PUMA has been doing a really great job of reestablishing itself in the performance running market. When we looked at the Boston and London Marathons, we saw an opportunity to connect with a community of dedicated runners who don\\u0026rsquo;t always get the spotlight. These athletes often work a full-time job but still race at a level close to professionals. With the progress we\\u0026rsquo;ve made in terms of product innovation and our growing brand in the running space, it felt like the right time to make a bold move towards this sub-elite running community. Project3 is our way of saying, \\u0026ldquo;We\\u0026rsquo;re here for all runners,\\u0026rdquo; not only the pros. By giving them the same resources we offer our elite athletes, we want to showcase our innovative products and, at the same time, build strong connections with these dedicated runners and build strong brand equity.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;What would you say is the overarching goal for PUMA with this initiative?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Lucas:\\u0026lt;\/strong\\u0026gt; The overall goal is twofold. First, we want to build a strong connection with the marathon community \\u0026mdash; not just the elite professionals but the everyday runners who are pushing themselves to break their personal records. Secondly, we want to demonstrate PUMA\\u0026rsquo;s credibility as a performance running brand. Project3 aligns perfectly with our broader strategy of offering excellent products and supporting athletes at all levels. We believe this program can have a lasting impact on both the runners and the brand.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-multi {\"style\":\"3\",\"aspect\":\"1\",\"images\":[{\"id\":63955},{\"id\":63954},{\"id\":63953}],\"className\":\"\",\"headlines\":[],\"captions\":[],\"showCaptions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;strong\\u0026gt;It\\u0026rsquo;s clear that PUMA\\u0026rsquo;s involvement in these major events is part of a bigger vision. How does Project3 align with PUMA\\u0026rsquo;s strategy of product excellence and brand elevation?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Lucas:\\u0026lt;\/strong\\u0026gt; Absolutely. Project3 gives these athletes, who are incredible sub-elite performers with great credibility within their communities, the opportunity to wear the newest cutting-edge PUMA running gear designed to enhance their performance on race day. It\\u0026rsquo;s a perfect opportunity to show that we\\u0026rsquo;re not just backing elite athletes, but also pushing the boundaries of product development to benefit all runners on the global marathon stage. This ties perfectly into our strategy of supporting athletes, delivering product excellence, elevating our brand, and becoming a leader in performance running.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Can you share why you chose the Boston and London Marathons specifically?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Lucas: \\u0026lt;\/strong\\u0026gt;Yes, well, both races are iconic, world-renowned events with rich histories and massive global followings. They represent some of the biggest stages in marathon running, and there\\u0026rsquo;s an incredibly strong sense of community around them. In Boston, for example, there\\u0026rsquo;s a real \\u0026ldquo;vibe\\u0026rdquo; on race weekend \\u0026mdash; even people who aren\\u0026rsquo;t running want to be a part of the experience. So, we felt these marathons provide the perfect platform for PUMA to showcase our commitment to the running world and connect with passionate athletes from around the globe.\",\"contentRight\":\"\\u0026lt;strong\\u0026gt;What\\u0026rsquo;s the most exciting aspect of Project3 for you personally?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Lucas:\\u0026lt;\/strong\\u0026gt;\\u0026nbsp;For me, it\\u0026rsquo;s the unknown. We\\u0026rsquo;ve launched many campaigns, but with Project3, we\\u0026rsquo;re stepping onto a big stage in a way we haven\\u0026rsquo;t before. It\\u0026rsquo;s a bold move into uncharted territory. When we first opened applications, we weren\\u0026rsquo;t sure what to expect. But within 48 hours, we had over a thousand applicants. Seeing so many people excited and eager to apply has already been a huge win. The most thrilling part for me is watching how this program unfolds and seeing how we can positively impact these runners\\u0026rsquo; lives and performances.\\u0026lt;br\\u0026gt;\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Can you explain how the participants will be selected?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Lucas:\\u0026lt;\/strong\\u0026gt;\\u0026nbsp;The selection process is based on performance credibility. Applicants must have a qualifying marathon time \\u0026mdash; the minimum for consideration is 3:10. We\\u0026rsquo;re not looking for influencers or people with massive social media followings; we\\u0026rsquo;re focusing on credible athletes who are serious about performance and have the potential to compete at a really high level. Project 3 is about equipping top runners with the high performance tools they need to succeed and breaking down barriers for the everyday athlete who wants to achieve more.\",\"spacing\":\"spacing\",\"width\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":63956},\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong\\u0026gt;Lastly, will we see these participants featured during and after the marathons?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Lucas:\\u0026lt;\/strong\\u0026gt; Absolutely! While the program will remain under wraps until race day, we plan to feature the athletes throughout the events. During the marathons themselves, they\\u0026rsquo;ll be an prime feature of our activations. We want to showcase their journeys, the products they\\u0026rsquo;re wearing, and the support they receive from PUMA. It\\u0026rsquo;ll be a great way to demonstrate how we as a brand show up on these main events, not just for our elite athletes, but also for the everyday runners who are making their own history on the world\\u0026rsquo;s biggest stages.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;This sounds like a truly exciting initiative, we\\u0026rsquo;re looking forward to seeing and hearing more about Project3! Thanks so much for sharing the details, Lucas!\\u0026lt;\/span\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;How to Apply\\u0026lt;\/h2\\u0026gt;\\u0026lt;p\\u0026gt;If you\\u0026rsquo;re a marathoner aiming to break your personal best in the 2025 Boston or London Marathons, Project3 is your chance to experience life as an elite athlete. With access to exclusive coaching, the newest innovative PUMA gear, and the chance to win significant cash rewards, it\\u0026rsquo;s an opportunity you won\\u0026rsquo;t want to miss.\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;Eligibility Criteria:\\u0026lt;\/p\\u0026gt;Must hold a valid 2025 Boston or London Marathon race bib\/entry\\u0026lt;br\\u0026gt;Existing marathon PB of 3:10 or less\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Applications open until: \\u0026lt;strong\\u0026gt;January 27, 2025\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;Visit: \\u0026lt;a href=\\u0026quot;https:\/\/www.puma-project3.com\/\\u0026quot; target=\\u0026quot;_blank\\u0026quot; rel=\\u0026quot;noopener\\u0026quot;\\u0026gt;puma-project3.com\\u0026lt;\/a\\u0026gt; to learn more and apply.\\u0026lt;br\\u0026gt;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-social-embed {\"embed1\":\"\\u0026lt;blockquote class=\\u0026quot;instagram-media\\u0026quot; data-instgrm-captioned data-instgrm-permalink=\\u0026quot;https:\/\/www.instagram.com\/p\/DEwozqcsriq\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0026quot; data-instgrm-version=\\u0026quot;14\\u0026quot; style=\\u0026quot; background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\\u0026quot;\\u0026gt;\\u0026lt;div style=\\u0026quot;padding:16px;\\u0026quot;\\u0026gt; \\u0026lt;a href=\\u0026quot;https:\/\/www.instagram.com\/p\/DEwozqcsriq\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0026quot; style=\\u0026quot; background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\\u0026quot; target=\\u0026quot;_blank\\u0026quot;\\u0026gt; \\u0026lt;div style=\\u0026quot; display: flex; flex-direction: row; align-items: center;\\u0026quot;\\u0026gt; \\u0026lt;div style=\\u0026quot;background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt; \\u0026lt;div style=\\u0026quot;display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\\u0026quot;\\u0026gt; \\u0026lt;div style=\\u0026quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt; \\u0026lt;div style=\\u0026quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;div style=\\u0026quot;padding: 19% 0;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt; \\u0026lt;div style=\\u0026quot;display:block; height:50px; margin:0 auto 12px; width:50px;\\u0026quot;\\u0026gt;\\u0026lt;svg width=\\u0026quot;50px\\u0026quot; height=\\u0026quot;50px\\u0026quot; viewBox=\\u0026quot;0 0 60 60\\u0026quot; version=\\u0026quot;1.1\\u0026quot; xmlns=\\u0026quot;https:\/\/www.w3.org\/2000\/svg\\u0026quot; xmlns:xlink=\\u0026quot;https:\/\/www.w3.org\/1999\/xlink\\u0026quot;\\u0026gt;\\u0026lt;g stroke=\\u0026quot;none\\u0026quot; stroke-width=\\u0026quot;1\\u0026quot; fill=\\u0026quot;none\\u0026quot; fill-rule=\\u0026quot;evenodd\\u0026quot;\\u0026gt;\\u0026lt;g transform=\\u0026quot;translate(-511.000000, -20.000000)\\u0026quot; fill=\\u0026quot;#000000\\u0026quot;\\u0026gt;\\u0026lt;g\\u0026gt;\\u0026lt;path d=\\u0026quot;M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\\u0026quot;\\u0026gt;\\u0026lt;\/path\\u0026gt;\\u0026lt;\/g\\u0026gt;\\u0026lt;\/g\\u0026gt;\\u0026lt;\/g\\u0026gt;\\u0026lt;\/svg\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;div style=\\u0026quot;padding-top: 8px;\\u0026quot;\\u0026gt; \\u0026lt;div style=\\u0026quot; color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\\u0026quot;\\u0026gt;View this post on Instagram\\u0026lt;\/div\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;div style=\\u0026quot;padding: 12.5% 0;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt; \\u0026lt;div style=\\u0026quot;display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\\u0026quot;\\u0026gt;\\u0026lt;div\\u0026gt; \\u0026lt;div style=\\u0026quot;background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt; \\u0026lt;div style=\\u0026quot;background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt; \\u0026lt;div style=\\u0026quot;background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;div style=\\u0026quot;margin-left: 8px;\\u0026quot;\\u0026gt; \\u0026lt;div style=\\u0026quot; background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt; \\u0026lt;div style=\\u0026quot; width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;div style=\\u0026quot;margin-left: auto;\\u0026quot;\\u0026gt; \\u0026lt;div style=\\u0026quot; width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt; \\u0026lt;div style=\\u0026quot; background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt; \\u0026lt;div style=\\u0026quot; width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/div\\u0026gt; \\u0026lt;div style=\\u0026quot;display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\\u0026quot;\\u0026gt; \\u0026lt;div style=\\u0026quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt; \\u0026lt;div style=\\u0026quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/a\\u0026gt;\\u0026lt;p style=\\u0026quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\\u0026quot;\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.instagram.com\/p\/DEwozqcsriq\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0026quot; style=\\u0026quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\\u0026quot; target=\\u0026quot;_blank\\u0026quot;\\u0026gt;A post shared by PUMA Running (@pumarunning)\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/blockquote\\u0026gt; \\u0026lt;script async src=\\u0026quot;\/\/www.instagram.com\/embed.js\\u0026quot;\\u0026gt;\\u0026lt;\/script\\u0026gt;\",\"embed3\":\"\",\"embed2\":\"\",\"embed4\":\"\",\"size\":\"1\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-cols-image-text {\"content\":\"\\u0026lt;h2\\u0026gt;Meet Lucas Maher, Athlete Activation Manager @ PUMA\\u0026lt;\/h2\\u0026gt;Luke (on the left side) is a lifelong runner, who enjoys getting out the door every day for some miles and in the company of friends. Seeks enjoyment through supporting PUMA Running and our terrific roster of athletes on the roads and track. A career highlight was the one of kind show down between Mondo Duplantis and Karsten Warholm last September.\",\"image\":{\"id\":63949},\"order\":\"1\",\"width\":\"Narrow\",\"style\":\"\",\"aspect\":\"0\",\"gradient\":\"none\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-category-header {\"titleleft\":\"More News\",\"category\":[],\"className\":\"\",\"titleright\":\"\",\"url\":\"https:\/\/\",\"mode\":\"manual\",\"catLinkText\":\"View all\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-article-slider {\"category\":[],\"articles\":\"\",\"numArticles\":20,\"mode\":\"mostread\",\"className\":\"\",\"aspect\":\"1\",\"manualArticles\":[],\"includeTopStories\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","post_title":"Project3 - PUMA empowers sub-elite marathoners with pro-level coaching, gear, and rewards","post_excerpt":"Project3, our one-of-its-kind running program, gives sub-elite marathoners a pro-level race experience. With 100 spots each for the 2025 Boston and London Marathons, participants gain elite coaching, advanced gear, and the chance to win big prizes. It\u2019s a win for runners\u2014and for PUMA, as Lucas Maher, Athlete Activation Manager @Run\/Train, explains how the program is forging new connections. Read on to see how Project3 is reshaping the marathon world.\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"project3-puma-empowers-sub-elite-marathoners-with-pro-level-coaching-gear-and-rewards","to_ping":"","pinged":"","post_modified":"2025-09-26 13:15:13","post_modified_gmt":"2025-09-26 13:15:13","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=63895","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[18],"tags_input":[],"id":63895,"author":"4","date":"2025-01-27 01:00:55","date_gmt":"2025-01-27 00:00:55","content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":63899},\"headline\":\"Project3: Race like a Pro\",\"content\":\"PUMA empowers sub-elite marathoners with pro-level coaching, gear, and rewards\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Project3, our one-of-its-kind running program, gives sub-elite marathoners a pro-level race experience. With 100 spots each for the 2025 Boston and London Marathons, participants gain elite coaching, advanced gear, and the chance to win big prizes. It\\u0026rsquo;s a win for runners\\u0026mdash;and for PUMA, as Lucas Maher, Athlete Activation Manager @Run\/Train, explains how the program is forging new connections. Read on to see how Project3 is reshaping the marathon world.\\u0026lt;\/span\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;A Bold Move in the Marathon World\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;As part of Project3, athletes will receive \\u0026lt;strong\\u0026gt;tailored guidance from PUMA\\u0026rsquo;s Elite Running Team coaches\\u0026lt;\/strong\\u0026gt;, along with insights from the brand\\u0026rsquo;s innovation experts. These runners will \\u0026lt;strong\\u0026gt;trial the newest PUMA race-day products\\u0026lt;\/strong\\u0026gt;, giving them an edge on the road to marathon glory.\\u0026lt;br\\u0026gt;\\u0026lt;blockquote\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;\\u0026ldquo;We want to create a deeper connection with the running community, not just at the professional level, but with those sub-elite runners who have the potential to achieve incredible performances,\\u0026rdquo;\\u0026lt;\/strong\\u0026gt;\\u0026lt;\/blockquote\\u0026gt;said Lucas Maher, Project Manager of Project3 and Athlete Activation Manager at PUMA Run\/Train.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;But Project3 goes beyond coaching and gear. PUMA is \\u0026lt;strong\\u0026gt;backing participants with significant incentives for standout performances\\u0026lt;\/strong\\u0026gt;, offering\\u0026lt;br\\u0026gt;\\u0026lt;ul\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;li\\u0026gt;$3,000 to runners who \\u0026lt;strong\\u0026gt;break their marathon personal bests\\u0026lt;\/strong\\u0026gt; by three minutes or more,$3,000 for the male and female runners with \\u0026lt;strong\\u0026gt;the biggest PB improvement\\u0026lt;\/strong\\u0026gt; among all Project3 participants.And $3,000 for \\u0026lt;strong\\u0026gt;the fastest male and female finishers\\u0026lt;\/strong\\u0026gt; from Project3\\u0026lt;\/li\\u0026gt;\\u0026lt;\/ul\\u0026gt;\\u0026lt;br\\u0026gt;and if an athlete wins all the available prizes, \\u0026lt;strong\\u0026gt;they could walk away with a hefty $9,000.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;With only 200 spots available across the two races, the program is guaranteed to generate excitement among marathoners. Applications are open until \\u0026lt;strong\\u0026gt;January 27, 2025\\u0026lt;\/strong\\u0026gt; \\u0026mdash; find out more and apply through\\u0026lt;strong\\u0026gt; puma-project3.com.\\u0026lt;\/strong\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":63955},\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;\\u0026lt;strong\\u0026gt;Behind the Scenes of Project3: A Chat with Lucas Maher\\u0026lt;\/strong\\u0026gt;\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;We sat down with \\u0026lt;strong\\u0026gt;Lucas Maher, Project Manager of Project3 and Athlete Activation Manager for PUMA Run\/Train\\u0026lt;\/strong\\u0026gt;, to hear more about the inspiration behind Project3 and how it\\u0026rsquo;s helping \\u0026lt;strong\\u0026gt;position PUMA as a leader in the global running space\\u0026lt;\/strong\\u0026gt;.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong\\u0026gt;Lucas, what inspired PUMA to create Project3 and offer marathoners the chance to train and compete like professional athletes?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Lucas:\\u0026lt;\/strong\\u0026gt; PUMA has been doing a really great job of reestablishing itself in the performance running market. When we looked at the Boston and London Marathons, we saw an opportunity to connect with a community of dedicated runners who don\\u0026rsquo;t always get the spotlight. These athletes often work a full-time job but still race at a level close to professionals. With the progress we\\u0026rsquo;ve made in terms of product innovation and our growing brand in the running space, it felt like the right time to make a bold move towards this sub-elite running community. Project3 is our way of saying, \\u0026ldquo;We\\u0026rsquo;re here for all runners,\\u0026rdquo; not only the pros. By giving them the same resources we offer our elite athletes, we want to showcase our innovative products and, at the same time, build strong connections with these dedicated runners and build strong brand equity.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;What would you say is the overarching goal for PUMA with this initiative?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Lucas:\\u0026lt;\/strong\\u0026gt; The overall goal is twofold. First, we want to build a strong connection with the marathon community \\u0026mdash; not just the elite professionals but the everyday runners who are pushing themselves to break their personal records. Secondly, we want to demonstrate PUMA\\u0026rsquo;s credibility as a performance running brand. Project3 aligns perfectly with our broader strategy of offering excellent products and supporting athletes at all levels. We believe this program can have a lasting impact on both the runners and the brand.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-multi {\"style\":\"3\",\"aspect\":\"1\",\"images\":[{\"id\":63955},{\"id\":63954},{\"id\":63953}],\"className\":\"\",\"headlines\":[],\"captions\":[],\"showCaptions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;strong\\u0026gt;It\\u0026rsquo;s clear that PUMA\\u0026rsquo;s involvement in these major events is part of a bigger vision. How does Project3 align with PUMA\\u0026rsquo;s strategy of product excellence and brand elevation?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Lucas:\\u0026lt;\/strong\\u0026gt; Absolutely. Project3 gives these athletes, who are incredible sub-elite performers with great credibility within their communities, the opportunity to wear the newest cutting-edge PUMA running gear designed to enhance their performance on race day. It\\u0026rsquo;s a perfect opportunity to show that we\\u0026rsquo;re not just backing elite athletes, but also pushing the boundaries of product development to benefit all runners on the global marathon stage. This ties perfectly into our strategy of supporting athletes, delivering product excellence, elevating our brand, and becoming a leader in performance running.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Can you share why you chose the Boston and London Marathons specifically?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Lucas: \\u0026lt;\/strong\\u0026gt;Yes, well, both races are iconic, world-renowned events with rich histories and massive global followings. They represent some of the biggest stages in marathon running, and there\\u0026rsquo;s an incredibly strong sense of community around them. In Boston, for example, there\\u0026rsquo;s a real \\u0026ldquo;vibe\\u0026rdquo; on race weekend \\u0026mdash; even people who aren\\u0026rsquo;t running want to be a part of the experience. So, we felt these marathons provide the perfect platform for PUMA to showcase our commitment to the running world and connect with passionate athletes from around the globe.\",\"contentRight\":\"\\u0026lt;strong\\u0026gt;What\\u0026rsquo;s the most exciting aspect of Project3 for you personally?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Lucas:\\u0026lt;\/strong\\u0026gt;\\u0026nbsp;For me, it\\u0026rsquo;s the unknown. We\\u0026rsquo;ve launched many campaigns, but with Project3, we\\u0026rsquo;re stepping onto a big stage in a way we haven\\u0026rsquo;t before. It\\u0026rsquo;s a bold move into uncharted territory. When we first opened applications, we weren\\u0026rsquo;t sure what to expect. But within 48 hours, we had over a thousand applicants. Seeing so many people excited and eager to apply has already been a huge win. The most thrilling part for me is watching how this program unfolds and seeing how we can positively impact these runners\\u0026rsquo; lives and performances.\\u0026lt;br\\u0026gt;\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Can you explain how the participants will be selected?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Lucas:\\u0026lt;\/strong\\u0026gt;\\u0026nbsp;The selection process is based on performance credibility. Applicants must have a qualifying marathon time \\u0026mdash; the minimum for consideration is 3:10. We\\u0026rsquo;re not looking for influencers or people with massive social media followings; we\\u0026rsquo;re focusing on credible athletes who are serious about performance and have the potential to compete at a really high level. Project 3 is about equipping top runners with the high performance tools they need to succeed and breaking down barriers for the everyday athlete who wants to achieve more.\",\"spacing\":\"spacing\",\"width\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":63956},\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong\\u0026gt;Lastly, will we see these participants featured during and after the marathons?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Lucas:\\u0026lt;\/strong\\u0026gt; Absolutely! While the program will remain under wraps until race day, we plan to feature the athletes throughout the events. During the marathons themselves, they\\u0026rsquo;ll be an prime feature of our activations. We want to showcase their journeys, the products they\\u0026rsquo;re wearing, and the support they receive from PUMA. It\\u0026rsquo;ll be a great way to demonstrate how we as a brand show up on these main events, not just for our elite athletes, but also for the everyday runners who are making their own history on the world\\u0026rsquo;s biggest stages.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;This sounds like a truly exciting initiative, we\\u0026rsquo;re looking forward to seeing and hearing more about Project3! Thanks so much for sharing the details, Lucas!\\u0026lt;\/span\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;How to Apply\\u0026lt;\/h2\\u0026gt;\\u0026lt;p\\u0026gt;If you\\u0026rsquo;re a marathoner aiming to break your personal best in the 2025 Boston or London Marathons, Project3 is your chance to experience life as an elite athlete. With access to exclusive coaching, the newest innovative PUMA gear, and the chance to win significant cash rewards, it\\u0026rsquo;s an opportunity you won\\u0026rsquo;t want to miss.\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;Eligibility Criteria:\\u0026lt;\/p\\u0026gt;Must hold a valid 2025 Boston or London Marathon race bib\/entry\\u0026lt;br\\u0026gt;Existing marathon PB of 3:10 or less\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Applications open until: \\u0026lt;strong\\u0026gt;January 27, 2025\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;Visit: \\u0026lt;a href=\\u0026quot;https:\/\/www.puma-project3.com\/\\u0026quot; target=\\u0026quot;_blank\\u0026quot; rel=\\u0026quot;noopener\\u0026quot;\\u0026gt;puma-project3.com\\u0026lt;\/a\\u0026gt; to learn more and apply.\\u0026lt;br\\u0026gt;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-social-embed {\"embed1\":\"\\u0026lt;blockquote class=\\u0026quot;instagram-media\\u0026quot; data-instgrm-captioned data-instgrm-permalink=\\u0026quot;https:\/\/www.instagram.com\/p\/DEwozqcsriq\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0026quot; data-instgrm-version=\\u0026quot;14\\u0026quot; style=\\u0026quot; background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\\u0026quot;\\u0026gt;\\u0026lt;div style=\\u0026quot;padding:16px;\\u0026quot;\\u0026gt; \\u0026lt;a href=\\u0026quot;https:\/\/www.instagram.com\/p\/DEwozqcsriq\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0026quot; style=\\u0026quot; background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\\u0026quot; target=\\u0026quot;_blank\\u0026quot;\\u0026gt; \\u0026lt;div style=\\u0026quot; display: flex; flex-direction: row; align-items: center;\\u0026quot;\\u0026gt; \\u0026lt;div style=\\u0026quot;background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt; \\u0026lt;div style=\\u0026quot;display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\\u0026quot;\\u0026gt; \\u0026lt;div style=\\u0026quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt; \\u0026lt;div style=\\u0026quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;div style=\\u0026quot;padding: 19% 0;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt; \\u0026lt;div style=\\u0026quot;display:block; height:50px; margin:0 auto 12px; width:50px;\\u0026quot;\\u0026gt;\\u0026lt;svg width=\\u0026quot;50px\\u0026quot; height=\\u0026quot;50px\\u0026quot; viewBox=\\u0026quot;0 0 60 60\\u0026quot; version=\\u0026quot;1.1\\u0026quot; xmlns=\\u0026quot;https:\/\/www.w3.org\/2000\/svg\\u0026quot; xmlns:xlink=\\u0026quot;https:\/\/www.w3.org\/1999\/xlink\\u0026quot;\\u0026gt;\\u0026lt;g stroke=\\u0026quot;none\\u0026quot; stroke-width=\\u0026quot;1\\u0026quot; fill=\\u0026quot;none\\u0026quot; fill-rule=\\u0026quot;evenodd\\u0026quot;\\u0026gt;\\u0026lt;g transform=\\u0026quot;translate(-511.000000, -20.000000)\\u0026quot; fill=\\u0026quot;#000000\\u0026quot;\\u0026gt;\\u0026lt;g\\u0026gt;\\u0026lt;path d=\\u0026quot;M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\\u0026quot;\\u0026gt;\\u0026lt;\/path\\u0026gt;\\u0026lt;\/g\\u0026gt;\\u0026lt;\/g\\u0026gt;\\u0026lt;\/g\\u0026gt;\\u0026lt;\/svg\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;div style=\\u0026quot;padding-top: 8px;\\u0026quot;\\u0026gt; \\u0026lt;div style=\\u0026quot; color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\\u0026quot;\\u0026gt;View this post on Instagram\\u0026lt;\/div\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;div style=\\u0026quot;padding: 12.5% 0;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt; \\u0026lt;div style=\\u0026quot;display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\\u0026quot;\\u0026gt;\\u0026lt;div\\u0026gt; \\u0026lt;div style=\\u0026quot;background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt; \\u0026lt;div style=\\u0026quot;background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt; \\u0026lt;div style=\\u0026quot;background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;div style=\\u0026quot;margin-left: 8px;\\u0026quot;\\u0026gt; \\u0026lt;div style=\\u0026quot; background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt; \\u0026lt;div style=\\u0026quot; width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;div style=\\u0026quot;margin-left: auto;\\u0026quot;\\u0026gt; \\u0026lt;div style=\\u0026quot; width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt; \\u0026lt;div style=\\u0026quot; background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt; \\u0026lt;div style=\\u0026quot; width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/div\\u0026gt; \\u0026lt;div style=\\u0026quot;display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\\u0026quot;\\u0026gt; \\u0026lt;div style=\\u0026quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt; \\u0026lt;div style=\\u0026quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/a\\u0026gt;\\u0026lt;p style=\\u0026quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\\u0026quot;\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.instagram.com\/p\/DEwozqcsriq\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0026quot; style=\\u0026quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\\u0026quot; target=\\u0026quot;_blank\\u0026quot;\\u0026gt;A post shared by PUMA Running (@pumarunning)\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/blockquote\\u0026gt; \\u0026lt;script async src=\\u0026quot;\/\/www.instagram.com\/embed.js\\u0026quot;\\u0026gt;\\u0026lt;\/script\\u0026gt;\",\"embed3\":\"\",\"embed2\":\"\",\"embed4\":\"\",\"size\":\"1\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-cols-image-text {\"content\":\"\\u0026lt;h2\\u0026gt;Meet Lucas Maher, Athlete Activation Manager @ PUMA\\u0026lt;\/h2\\u0026gt;Luke (on the left side) is a lifelong runner, who enjoys getting out the door every day for some miles and in the company of friends. Seeks enjoyment through supporting PUMA Running and our terrific roster of athletes on the roads and track. A career highlight was the one of kind show down between Mondo Duplantis and Karsten Warholm last September.\",\"image\":{\"id\":63949},\"order\":\"1\",\"width\":\"Narrow\",\"style\":\"\",\"aspect\":\"0\",\"gradient\":\"none\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-category-header {\"titleleft\":\"More News\",\"category\":[],\"className\":\"\",\"titleright\":\"\",\"url\":\"https:\/\/\",\"mode\":\"manual\",\"catLinkText\":\"View all\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-article-slider {\"category\":[],\"articles\":\"\",\"numArticles\":20,\"mode\":\"mostread\",\"className\":\"\",\"aspect\":\"1\",\"manualArticles\":[],\"includeTopStories\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","title":"Proyecto3 - PUMA ofrece a los maratonianos de \u00e9lite entrenamiento, equipamiento y recompensas de nivel profesional","excerpt":"Project3, nuestro programa de running \u00fanico, ofrece a los maratonianos de \u00e9lite una experiencia de carrera de nivel profesional. Con 100 plazas cada uno para los maratones de Boston y Londres de 2025, los participantes obtienen entrenamiento de \u00e9lite, equipamiento avanzado y la oportunidad de ganar grandes premios. Lucas Maher, Athlete Activation Manager @Run\/Train, explica c\u00f3mo el programa est\u00e1 forjando nuevas conexiones. Sigue leyendo para ver c\u00f3mo Project3 est\u00e1 cambiando el mundo del marat\u00f3n.","status":"publish","password":"","name":"project3-puma-empowers-sub-elite-marathoners-with-pro-level-coaching-gear-and-rewards","modified":"2025-09-26 13:15:13","modified_gmt":"2025-09-26 13:15:13","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[18],"datetime_local":"27 de enero de 2025, 0:00","date_local":"27 de enero de 2025","time_local":"0:00","slug":"project3-puma-empowers-sub-elite-marathoners-with-pro-level-coaching-gear-and-rewards","url":"https:\/\/www.puma-catchup.com\/es\/sports\/project3-puma-empowers-sub-elite-marathoners-with-pro-level-coaching-gear-and-rewards\/","featured_image":{"width":1920,"height":1080,"file":"2025\/01\/Project3-Header.png","filesize":1003019,"sizes":{"medium":{"file":"Project3-Header-300x169.png","width":300,"height":169,"mime-type":"image\/png","filesize":10664},"large":{"file":"Project3-Header-1024x576.png","width":1024,"height":576,"mime-type":"image\/png","filesize":141729},"thumbnail":{"file":"Project3-Header-150x150.png","width":150,"height":150,"mime-type":"image\/png","filesize":5933},"medium_large":{"file":"Project3-Header-768x432.png","width":768,"height":432,"mime-type":"image\/png","filesize":78699},"1536x1536":{"file":"Project3-Header-1536x864.png","width":1536,"height":864,"mime-type":"image\/png","filesize":311699},"trp-custom-language-flag":{"file":"Project3-Header-18x10.png","width":18,"height":10,"mime-type":"image\/png","filesize":364}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":63899,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/01\/Project3-Header.png","title":"Encabezamiento del proyecto3","aspect_ratio":1.7777777777777777,"focalPointLeft":0.5,"focalPointTop":0},"headline":"Project3: Race like a Pro","categories":[{"term_id":18,"name":"Deportes","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":860,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/es\/category\/sports\/"}],"theCategory":{"term_id":18,"name":"Deportes","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":860,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/es\/category\/sports\/"},"isFeaturedArticle":true,"isTopArticle":false},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts\/63895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/comments?post=63895"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts\/63895\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/media\/63899"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/media?parent=63895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/categories?post=63895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}