{"id":62571,"date":"2024-10-21T08:00:53","date_gmt":"2024-10-21T06:00:53","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=62571"},"modified":"2025-09-20T15:49:52","modified_gmt":"2025-09-20T15:49:52","slug":"puma-avanti-a-tribute-to-football-legends","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-avanti-a-tribute-to-football-legends\/","title":{"rendered":"PUMA Avanti: A Tribute to Football Legends"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn \">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/\">Home<\/a>\/\n        <a href=\"\/category\/sportstyle\">Sportstyle<\/a>\/\n        PUMA Avanti: A Tribute to Football Legends\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim \">\n    <div class=\" scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;\n        aspect-ratio:2\n        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\" \"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/10\/RB-header.png\" style=\"transition: 0.35s all;height:100%;width:100%;\n        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader \">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/es\/category\/sportstyle\/\">Sportstyle<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsportstyle%2Fpuma-avanti-a-tribute-to-football-legends%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsportstyle%2Fpuma-avanti-a-tribute-to-football-legends%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-avanti-a-tribute-to-football-legends\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsportstyle%2Fpuma-avanti-a-tribute-to-football-legends%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >A Fusion of Heritage and High Fashion<\/h1>\n        <div class=\"articleintro\" >The FENTY x PUMA Avanti is Reinvented in Classic Red and White<\/div>\n        <div class=\"date\">21 de octubre de 2024 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;PUMA Avanti: A Tribute to Football Legends&quot;, \"text\": &quot;Football, but make it BadGalRiri! The new PUMA Avanti draws inspiration from football legends like Pel\\u00e9 and Maradona, paying homage to their iconic styles. This connection to football greatness is further highlighted by Romeo Beckham, who stars in Rihanna\\u2019s creative campaign for this launch. Romeo, embodying the spirit of the Avanti, brings a fresh and youthful energy to the campaign, making the shoe a must-have for you fashion-forward individuals.\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-avanti-a-tribute-to-football-legends\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-avanti-a-tribute-to-football-legends\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-avanti-a-tribute-to-football-legends\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsportstyle%2Fpuma-avanti-a-tribute-to-football-legends%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsportstyle%2Fpuma-avanti-a-tribute-to-football-legends%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone  \">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b \" ><span class=\"textStyle_intro\">Football, but make it BadGalRiri! The new PUMA Avanti draws inspiration from football legends like Pel\u00e9 and Maradona, paying homage to their iconic styles. This connection to football greatness is further highlighted by Romeo Beckham, who stars in Rihanna\u2019s creative campaign for this launch. Romeo, embodying the spirit of the Avanti, brings a fresh and youthful energy to the campaign, making the shoe a must-have for you fashion-forward individuals.<\/span><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\n\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\" \"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/10\/gallery-2.png\" style=\"transition: 0.35s all;height:100%;width:100%;\n\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t\t<div class=\"descr\">Versatility for All Ages:\n\nOne of the standout features of this drop is its inclusivity. The FENTY x PUMA Avanti is available in a variety of colors and sizes, catering to all ages. Whether you\u2019re a young trendsetter or someone looking to add a touch of flair to your wardrobe, there\u2019s an Avanti for everyone.<\/div>\n\t<\/div>\n<\/div>\n\n\n<!-- row image multi 1 -->\n<div class=\"row rowImages2 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/10\/gallery-1.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/10\/gallery-3.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone  \">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b \" >This latest edition, part of the FENTY x PUMA collaboration, showcases striking red and white colorways, accented with touches of gold and retro gum soles. The PUM Avanti is not just a shoe; it\u2019s a statement piece that offers endless styling options, seamlessly merging PUMA\u2019s rich sports heritage with Rihanna\u2019s cutting-edge high-fashion sensibilities.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<div class=\"row rowImageGalleryNarrowOuterWide spacing \">\n\t<div class=\"col\">\n\t\t<div class=\"row rowImageGalleryNarrow rowImageGalleryNarrow1 \" 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     <blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DBG9XO5tVQj\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DBG9XO5tVQj\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 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516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Sieh dir diesen Beitrag auf Instagram an<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DBG9XO5tVQj\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Ein Beitrag geteilt von PUMA Sportstyle (@pumasportstyle)<\/a><\/p><\/div><\/blockquote> <script async type='text\/plain' class='optanon-category-C0004' src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n        <\/div>\n        <div class=\"col\">\n         <blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DBJid-RtY8w\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DBJid-RtY8w\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 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C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Sieh dir diesen Beitrag auf Instagram an<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/DBJid-RtY8w\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Ein Beitrag geteilt von PUMA Sportstyle (@pumasportstyle)<\/a><\/p><\/div><\/blockquote> <script async type='text\/plain' class='optanon-category-C0004' src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n        <\/div>\n<\/div>\n\n\n\n<div class=\"row articleMulti2 spacing\">\n\t    <div class=\"col articleTeaser\" >\n\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/rihanna-launches-the-avanti\/\" \n\t\t\t     tabindex=\"-1\" \n\t\t\t    id=\"53018\"\n\t\t\t     style=\"width:100%;position:relative;overflow:hidden;\n\t\t\t    aspect-ratio:1\n\t\t\t    ;\" >\n\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t    class=\"hoverZoom \"\n\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/09\/Header-Fenty-2023.png\" style=\"transition: 0.35s all;height:100%;width:100%;\n\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/es\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n\t        <h4>Rihanna launches The Avanti<\/h4>\n\t\t\t<div class=\"description shortExcerpt\">\n\t\t\t\tGlobal icon Rihanna and sports company PUMA have officially launched their newest product franchise together. Rihanna returns to the brand as the Creative Director of FENTY x PUMA with a multi-year partnership and several product launches in the pipeline.\u00a0 The return of FENTY x PUMA blends PUMA\u2019s deep history and heritage in sport with Rihanna\u2019s iconic stature as a leader in music, culture and fashion.\nThe FENTY x PUMA Avanti, the first footwear franchise of the partnership, is an unconventional mix of two PUMA icons blending the high-quality leather design of the King football boot with the outsole of the heritage running shoe, Easy Rider.\n\n\t\t\t<\/div>\n\t\t\t<a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/rihanna-launches-the-avanti\/\">leer la historia<\/a>\n\t\t<\/div>\n\t    <div class=\"col articleTeaser\" >\n\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/rihanna-teases-upcoming-avantis-at-the-manchester-city-vs-ac-milan-match-in-new-york-city\/\" \n\t\t\t     tabindex=\"-1\" \n\t\t\t    id=\"59878\"\n\t\t\t     style=\"width:100%;position:relative;overflow:hidden;\n\t\t\t    aspect-ratio:1\n\t\t\t    ;\" >\n\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t    class=\"hoverZoom \"\n\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/Rihanna-Fenty-NYC-Header.png\" style=\"transition: 0.35s all;height:100%;width:100%;\n\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/es\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n\t        <h4>Rihanna Teases Upcoming Avantis<\/h4>\n\t\t\t<div class=\"description shortExcerpt\">\n\t\t\t\tRihanna meets with PUMA footballers Jack Grealish, Christian Pulisic, Yunus Musah at the Manchester City vs. AC Milan Match in New York City at Yankee Stadium, Sporting her upcoming FENTY x PUMA Avantis.\n\n\t\t\t<\/div>\n\t\t\t<a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/rihanna-teases-upcoming-avantis-at-the-manchester-city-vs-ac-milan-match-in-new-york-city\/\">leer la historia<\/a>\n\t\t<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>F\u00fatbol, \u00a1pero que sea BadGalRiri! Las nuevas PUMA Avanti se inspiran en leyendas del f\u00fatbol como Pel\u00e9 y Maradona, rindiendo homenaje a sus ic\u00f3nicos estilos. Esta conexi\u00f3n con la grandeza del f\u00fatbol se pone a\u00fan m\u00e1s de relieve con Romeo Beckham, que protagoniza la campa\u00f1a creativa de Rihanna para este lanzamiento. Romeo, que encarna el esp\u00edritu de las Avanti, aporta una energ\u00eda fresca y juvenil a la campa\u00f1a, convirtiendo estas zapatillas en un imprescindible para los amantes de la moda.<\/p>","protected":false},"author":4,"featured_media":62572,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":10132,"meta-headline":"A Fusion of Heritage and High Fashion","footnotes":""},"categories":[3],"class_list":["post-62571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportstyle"],"fullData":{"ID":62571,"post_author":"4","post_date":"2024-10-21 08:00:53","post_date_gmt":"2024-10-21 06:00:53","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2024\/10\/RB-header.png\",\"filesize\":455476,\"sizes\":{\"medium\":{\"file\":\"RB-header-300x168.png\",\"width\":300,\"height\":168,\"mime-type\":\"image\/png\",\"filesize\":41271},\"large\":{\"file\":\"RB-header-1024x575.png\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/png\",\"filesize\":401092},\"thumbnail\":{\"file\":\"RB-header-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":20771},\"medium_large\":{\"file\":\"RB-header-768x431.png\",\"width\":768,\"height\":431,\"mime-type\":\"image\/png\",\"filesize\":231990},\"trp-custom-language-flag\":{\"file\":\"RB-header-18x10.png\",\"width\":18,\"height\":10,\"mime-type\":\"image\/png\",\"filesize\":747}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":62572,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/10\/RB-header.png\",\"title\":\"RB-header\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"A Fusion of Heritage and High Fashion\",\"content\":\"The FENTY x PUMA Avanti is Reinvented in Classic Red and White\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0022textStyle_intro\\u0022\\u0026gt;Football, but make it BadGalRiri! The new PUMA Avanti draws inspiration from football legends like Pel\u00e9 and Maradona, paying homage to their iconic styles. This connection to football greatness is further highlighted by Romeo Beckham, who stars in Rihanna\u2019s creative campaign for this launch. 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\\u0022 target=\\u0022_blank\\u0022\\u003eEin Beitrag geteilt von PUMA Sportstyle (@pumasportstyle)\\u003c\/a\\u003e\\u003c\/p\\u003e\\u003c\/div\\u003e\\u003c\/blockquote\\u003e \\u003cscript async src=\\u0022\/\/www.instagram.com\/embed.js\\u0022\\u003e\\u003c\/script\\u003e\",\"embed3\":\"\",\"embed2\":\"\\u003cblockquote class=\\u0022instagram-media\\u0022 data-instgrm-captioned data-instgrm-permalink=\\u0022https:\/\/www.instagram.com\/p\/DBJid-RtY8w\/?utm_source=ig_embed\\u0026utm_campaign=loading\\u0022 data-instgrm-version=\\u002214\\u0022 style=\\u0022 background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\\u0022\\u003e\\u003cdiv style=\\u0022padding:16px;\\u0022\\u003e 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height: 14px; margin-bottom: 6px; width: 224px;\\u0022\\u003e\\u003c\/div\\u003e \\u003cdiv style=\\u0022 background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\u0022\\u003e\\u003c\/div\\u003e\\u003c\/div\\u003e\\u003c\/a\\u003e\\u003cp style=\\u0022 color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\\u0022\\u003e\\u003ca href=\\u0022https:\/\/www.instagram.com\/p\/DBJid-RtY8w\/?utm_source=ig_embed\\u0026utm_campaign=loading\\u0022 style=\\u0022 color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\\u0022 target=\\u0022_blank\\u0022\\u003eEin Beitrag geteilt von PUMA Sportstyle (@pumasportstyle)\\u003c\/a\\u003e\\u003c\/p\\u003e\\u003c\/div\\u003e\\u003c\/blockquote\\u003e \\u003cscript async 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{\\u0022image\\u0022:{\\u0022width\\u0022:1510,\\u0022height\\u0022:840,\\u0022file\\u0022:\\u00222023\/09\/Header-Fenty-2023.png\\u0022,\\u0022filesize\\u0022:338659,\\u0022sizes\\u0022:{\\u0022medium\\u0022:{\\u0022file\\u0022:\\u0022Header-Fenty-2023-300x167.png\\u0022,\\u0022width\\u0022:300,\\u0022height\\u0022:167,\\u0022mime-type\\u0022:\\u0022image\/png\\u0022,\\u0022filesize\\u0022:17796},\\u0022large\\u0022:{\\u0022file\\u0022:\\u0022Header-Fenty-2023-1024x570.png\\u0022,\\u0022width\\u0022:1024,\\u0022height\\u0022:570,\\u0022mime-type\\u0022:\\u0022image\/png\\u0022,\\u0022filesize\\u0022:170334},\\u0022thumbnail\\u0022:{\\u0022file\\u0022:\\u0022Header-Fenty-2023-150x150.png\\u0022,\\u0022width\\u0022:150,\\u0022height\\u0022:150,\\u0022mime-type\\u0022:\\u0022image\/png\\u0022,\\u0022filesize\\u0022:16081},\\u0022medium_large\\u0022:{\\u0022file\\u0022:\\u0022Header-Fenty-2023-768x427.png\\u0022,\\u0022width\\u0022:768,\\u0022height\\u0022:427,\\u0022mime-type\\u0022:\\u0022image\/png\\u0022,\\u0022filesize\\u0022:97841},\\u0022trp-custom-language-flag\\u0022:{\\u0022file\\u0022:\\u0022Header-Fenty-2023-18x10.png\\u0022,\\u0022width\\u0022:18,\\u0022height\\u0022:10,\\u0022mime-type\\u0022:\\u0022image\/png\\u0022,\\u0022filesize\\u0022:532}},\\u0022image_meta\\u0022:{\\u0022aperture\\u0022:\\u00220\\u0022,\\u0022credit\\u0022:\\u0022\\u0022,\\u0022camera\\u0022:\\u0022\\u0022,\\u0022caption\\u0022:\\u0022\\u0022,\\u0022created_timestamp\\u0022:\\u00220\\u0022,\\u0022copyright\\u0022:\\u0022\\u0022,\\u0022focal_length\\u0022:\\u00220\\u0022,\\u0022iso\\u0022:\\u00220\\u0022,\\u0022shutter_speed\\u0022:\\u00220\\u0022,\\u0022title\\u0022:\\u0022\\u0022,\\u0022orientation\\u0022:\\u00220\\u0022,\\u0022keywords\\u0022:[]},\\u0022id\\u0022:53019,\\u0022alt\\u0022:\\u0022\\u0022,\\u0022caption\\u0022:\\u0022\\u0022,\\u0022description\\u0022:\\u0022\\u0022,\\u0022url\\u0022:\\u0022https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/09\/Header-Fenty-2023.png\\u0022,\\u0022title\\u0022:\\u0022Header-Fenty-2023\\u0022,\\u0022aspect_ratio\\u0022:1.7976190476190477,\\u0022focalPointLeft\\u0022:0.5,\\u0022focalPointTop\\u0022:0},\\u0022headline\\u0022:\\u0022FENTY x PUMA is officially back\\u0022,\\u0022content\\u0022:\\u0022Rihanna launches The Avanti\\u0022} \/\\u002d\\u002d\\u003e\\u003c!\\u002d\\u002d wp:puma\/row-text-single {\\u0022content\\u0022:\\u0022\\\\u003cspan class=\\\\u0022textStyle_intro\\\\u0022\\\\u003eGlobal icon Rihanna and sports company PUMA have officially launched their newest product franchise together. Rihanna returns to the brand as the Creative Director of FENTY x PUMA with a multi-year partnership and several product launches in the pipeline.\u00a0 The return of FENTY x PUMA blends PUMA\u2019s deep history and heritage in sport with Rihanna\u2019s iconic stature as a leader in music, culture and fashion.\\\\u003c\/span\\\\u003e\\\\n\\\\u0026lt;br\/\\\\u0026gt;\\\\u0026lt;strong\\\\u0026gt;The FENTY x PUMA Avanti, the first footwear franchise of the partnership,\\\\u0026lt;\/strong\\\\u0026gt; is an unconventional mix of \\\\u0026lt;strong\\\\u0026gt;two PUMA icons\\\\u0026lt;\/strong\\\\u0026gt; blending the high-quality leather design of the King football boot with the outsole of the heritage running shoe, Easy Rider.\\\\u0026lt;br\/\\\\u0026gt;\\\\n\\u0022,\\u0022width\\u0022:\\u0022Wide\\u0022,\\u0022aspect\\u0022:\\u00220\\u0022,\\u0022style\\u0022:\\u00222b\\u0022} \/\\u002d\\u002d\\u003e\\u003c!\\u002d\\u002d wp:puma\/row-text-single {\\u0022content\\u0022:\\u0022\\\\u0026lt;br\/\\\\u0026gt;\\\\u0026lt;strong\\\\u0026gt;Rihanna and PUMA\\\\u0026lt;\/strong\\\\u0026gt; have a history of \\\\u0026lt;strong\\\\u0026gt;launching disruptive fashion takes on sport styles\\\\u0026lt;\/strong\\\\u0026gt; over the course of their relationship together \u2013 \\\\u0026lt;strong\\\\u0026gt;starting in 2015 with the iconic Creeper\\\\u0026lt;\/strong\\\\u0026gt;. Rihanna and PUMA launched several footwear and apparel collections over the course of 2015 \u2013 2018, including the \\\\u0026lt;strong\\\\u0026gt;FENTY x PUMA trainer\\\\u0026lt;\/strong\\\\u0026gt;, the \\\\u0026lt;strong\\\\u0026gt;FENTY x PUMA fur slide\\\\u0026lt;\/strong\\\\u0026gt;, and much more.\u00a0 With four \\\\u0026lt;strong\\\\u0026gt;fashion shows in both New York and Paris\\\\u0026lt;\/strong\\\\u0026gt;, FENTY x PUMA served as a catalyst for PUMA\u2019s brand impact and relevance over the past decade.\\\\u0026lt;br\/\\\\u0026gt;\\\\n\\u0022,\\u0022width\\u0022:\\u0022Wide\\u0022,\\u0022aspect\\u0022:\\u00220\\u0022,\\u0022style\\u0022:\\u00222b\\u0022} \/\\u002d\\u002d\\u003e\\u003c!\\u002d\\u002d wp:puma\/row-text-single {\\u0022content\\u0022:\\u0022\\\\u0026lt;br\/\\\\u0026gt;\\\\u0026lt;strong\\\\u0026gt;Rihanna\u2019s love of football\\\\u0026lt;\/strong\\\\u0026gt; coupled with the sports\u2019 great influence off the pitch served as the starting point for this footwear franchise. Rihanna\u2019s take of this classic style paves the way for a\\\\u0026lt;strong\\\\u0026gt; new era of sport fashion collaborations\\\\u0026lt;\/strong\\\\u0026gt; with PUMA.\\\\u0026lt;br\/\\\\u0026gt;\\\\n\\u0022,\\u0022width\\u0022:\\u0022Wide\\u0022,\\u0022aspect\\u0022:\\u00220\\u0022,\\u0022style\\u0022:\\u00222b\\u0022} \/\\u002d\\u002d\\u003e\\u003c!\\u002d\\u002d wp:puma\/row-text-single {\\u0022content\\u0022:\\u0022\\\\u0026lt;br\/\\\\u0026gt;\\\\u0026lt;iframe loading=\\\\u0022lazy\\\\u0022 title=\\\\u0022Rihanna is back with a new classic, the Avanti. #FENTYxPUMA\\\\u0022 src=\\\\u0022https:\/\/www.youtube.com\/embed\/-9LgzQ3I7_Q\\\\u0022 width=\\\\u0022560\\\\u0022 height=\\\\u0022315\\\\u0022 frameborder=\\\\u00220\\\\u0022 allowfullscreen=\\\\u0022allowfullscreen\\\\u0022\\\\u0026gt;\\\\u0026lt;\/iframe\\\\u0026gt;\\\\u0026lt;br\/\\\\u0026gt;\\\\n\\u0022,\\u0022width\\u0022:\\u0022Wide\\u0022,\\u0022aspect\\u0022:\\u00220\\u0022,\\u0022style\\u0022:\\u00222b\\u0022} \/\\u002d\\u002d\\u003e\\u003c!\\u002d\\u002d wp:puma\/row-text-single {\\u0022content\\u0022:\\u0022\\\\u0026lt;br\/\\\\u0026gt;In addition, it was important to both Rihanna and PUMA to ensure that \\\\u0026lt;strong\\\\u0026gt;this launch be offered to the entire family\\\\u0026lt;\/strong\\\\u0026gt;\u2014delivering a collection that looks as arguably cool on kids as it will on their parents. Worn by legends and now \\\\u0026lt;strong\\\\u0026gt;remixed by Rihanna herself\\\\u0026lt;\/strong\\\\u0026gt;, the Avanti is also being \\\\u0026lt;strong\\\\u0026gt;offered as a unisex shoe for both adults and kids\\\\u0026lt;\/strong\\\\u0026gt;.\\\\u0026lt;br\/\\\\u0026gt;\\\\n\\u0022,\\u0022width\\u0022:\\u0022Wide\\u0022,\\u0022aspect\\u0022:\\u00220\\u0022,\\u0022style\\u0022:\\u00222b\\u0022} \/\\u002d\\u002d\\u003e\\u003c!\\u002d\\u002d wp:puma\/row-text-single {\\u0022content\\u0022:\\u0022\\\\u003cspan class=\\\\u0022textStyle_intro\\\\u0022\\\\u003eWorn by legends, reborn by Rihanna\\\\u003c\/span\\\\u003e\\\\n\\\\u0026lt;br\/\\\\u0026gt;In 1968,\\\\u0026lt;strong\\\\u0026gt; the original PUMA king\\\\u0026lt;\/strong\\\\u0026gt; football boot was born, \\\\u0026lt;strong\\\\u0026gt;worn by icons like Eusebio, Pel\u00e9 and Maradona\\\\u0026lt;\/strong\\\\u0026gt;. In 1978, the PUMA miele started a new jogging shoe franchise which would eventually evolve into the PUMA Easy Rider.\u00a0\\\\u0026lt;strong\\\\u0026gt; In 1998, Jil Sander and PUMA launched the first ever fashion collaboration\\\\u0026lt;\/strong\\\\u0026gt; blending these two styles with \\\\u0026lt;strong\\\\u0026gt;the Jil Sander King\\\\u0026lt;\/strong\\\\u0026gt;. This shoe served as the \\\\u0026lt;strong\\\\u0026gt;design inspiration of the Avanti\\\\u0026lt;\/strong\\\\u0026gt; which was later established by PUMA in 2001. Now \\\\u0026lt;strong\\\\u0026gt;in 2023, Rihanna has added her personal design language and creative elements\\\\u0026lt;\/strong\\\\u0026gt;, from the details of the leather to the gum of the outsole, \\\\u0026lt;strong\\\\u0026gt;putting her very own spin on this classic PUMA style.\u00a0\\\\u0026lt;\/strong\\\\u0026gt;\\\\u0026lt;br\/\\\\u0026gt;\\\\n\\u0022,\\u0022width\\u0022:\\u0022Wide\\u0022,\\u0022aspect\\u0022:\\u00220\\u0022,\\u0022style\\u0022:\\u00222b\\u0022} \/\\u002d\\u002d\\u003e\\u003c!\\u002d\\u002d wp:puma\/row-image-single 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\/\\u002d\\u002d\\u003e\\u003c!\\u002d\\u002d wp:puma\/row-text-single {\\u0022content\\u0022:\\u0022\\\\u003cp\\\\u003e\u201cI wanted to bring something iconic from the archives to the street, and the late great Pel\u00e9 made the Avanti shoe so iconic. \u201d\\\\u003c\/p\\\\u003e\\\\n\\\\u003cbr\/\\\\u003e\\\\u003cbr\/\\\\u003eRihanna\\u0022,\\u0022width\\u0022:\\u0022Wide\\u0022,\\u0022style\\u0022:\\u0022quote\\u0022} \/\\u002d\\u002d\\u003e\\u003c!\\u002d\\u002d wp:puma\/row-text-single {\\u0022content\\u0022:\\u0022\\\\u003cp\\\\u003e\u201cIt\u2019s been such an exciting start to our partnership. We spent time together opening up the PUMA archive and identifying the right product that spoke to Rihanna.  The Avanti is a PUMA classic with a unique and iconic point of view on terrace. I\u2019m very happy to see this project come to life and even more excited for what the coming years have in store for us together.\u201d     \\\\u003c\/p\\\\u003e\\\\n\\\\u003cbr\/\\\\u003e\\\\u003cbr\/\\\\u003eMaria Valdes, Chief Product Officer at PUMA\\u0022,\\u0022width\\u0022:\\u0022Wide\\u0022,\\u0022style\\u0022:\\u0022quote\\u0022} \/\\u002d\\u002d\\u003e\\u003c!\\u002d\\u002d wp:puma\/row-text-single {\\u0022content\\u0022:\\u0022\\\\u0026lt;br\/\\\\u0026gt;\\\\u0026lt;strong\\\\u0026gt;The FENTY x PUMA Avanti is a fashion take on the football trend\\\\u0026lt;\/strong\\\\u0026gt; with \\\\u0026lt;strong\\\\u0026gt;buttery soft vintage leather\\\\u0026lt;\/strong\\\\u0026gt;, a fold over tongue with a debossed and printed \\\\u0026lt;strong\\\\u0026gt;gold-foil FENTY and PUMA CAT logo\\\\u0026lt;\/strong\\\\u0026gt;.\u00a0 With a \\\\u0026lt;strong\\\\u0026gt;gum outsole\\\\u0026lt;\/strong\\\\u0026gt; and leather footbed, the details of the Avanti nod to PUMA\u2019s deep history and heritage in the sport of football. The \\\\u0026lt;strong\\\\u0026gt;black and white version\\\\u0026lt;\/strong\\\\u0026gt; is complimented by \\\\u0026lt;strong\\\\u0026gt;a chrome execution\\\\u0026lt;\/strong\\\\u0026gt; with laser etched logos and leather chrome details.\\\\u0026lt;br\/\\\\u0026gt;\\\\n\\u0022,\\u0022width\\u0022:\\u0022Wide\\u0022,\\u0022aspect\\u0022:\\u00220\\u0022,\\u0022style\\u0022:\\u00222b\\u0022} \/\\u002d\\u002d\\u003e\\u003c!\\u002d\\u002d wp:puma\/row-image-single 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\/\\u002d\\u002d\\u003e\\u003c!\\u002d\\u002d wp:puma\/row-text-single {\\u0022content\\u0022:\\u0022\\\\u0026lt;br\/\\\\u0026gt;As Creative Director, \\\\u0026lt;strong\\\\u0026gt;Rihanna\u2019s first FENTY x PUMA campaign\\\\u0026lt;\/strong\\\\u0026gt; \u2013 shot by Dennis Leupold with a \\\\u0026lt;strong\\\\u0026gt;set design inspired by the pentagon shape and stitching on a football\\\\u0026lt;\/strong\\\\u0026gt; \u2013 features notable \\\\u0026lt;strong\\\\u0026gt;names including Rihanna, A$AP Nast, Pure, Felix Mallard\\\\u0026lt;\/strong\\\\u0026gt; as well as \\\\u0026lt;strong\\\\u0026gt;two young kids.\\\\u0026lt;\/strong\\\\u0026gt;\\\\u0026lt;br\/\\\\u0026gt;\\\\n\\u0022,\\u0022width\\u0022:\\u0022Wide\\u0022,\\u0022aspect\\u0022:\\u00220\\u0022,\\u0022style\\u0022:\\u00222b\\u0022} \/\\u002d\\u002d\\u003e\\u003c!\\u002d\\u002d wp:puma\/row-text-single {\\u0022content\\u0022:\\u0022\\\\u003cspan class=\\\\u0022textStyle_intro\\\\u0022\\\\u003eThe FENTY x PUMA Avanti is available worldwide on puma.com and select retailers beginning 15 September 2023 at 10am EST.\\\\u003c\/span\\\\u003e\\\\n\\\\u0026lt;br\/\\\\u0026gt;\u00a0\\\\u0026lt;br\/\\\\u0026gt;\\\\n\\\\u003cspan class=\\\\u0022textStyle_intro\\\\u0022\\\\u003eA second Avanti drop will follow this fall. Stay tuned for more details to come \ud83c\udf89.\\\\u003c\/span\\\\u003e\\\\n\\u0022,\\u0022width\\u0022:\\u0022Wide\\u0022,\\u0022aspect\\u0022:\\u00220\\u0022,\\u0022style\\u0022:\\u00222b\\u0022} \/\\u002d\\u002d\\u003e\\u003c!\\u002d\\u002d wp:puma\/row-social-embed {\\u0022size\\u0022:\\u00224\\u0022,\\u0022embed1\\u0022:\\u0022\\\\u003cblockquote class=\\\\u0022instagram-media\\\\u0022 data-instgrm-captioned data-instgrm-permalink=\\\\u0022https:\/\/www.instagram.com\/p\/Cw5KxWDKU6q\/?utm_source=ig_embed\\\\u0026amp;utm_campaign=loading\\\\u0022 data-instgrm-version=\\\\u002214\\\\u0022 style=\\\\u0022 background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\\\\u0022\\\\u003e\\\\u003cdiv style=\\\\u0022padding:16px;\\\\u0022\\\\u003e \\\\u003ca href=\\\\u0022https:\/\/www.instagram.com\/p\/Cw5KxWDKU6q\/?utm_source=ig_embed\\\\u0026amp;utm_campaign=loading\\\\u0022 style=\\\\u0022 background:#FFFFFF; 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flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\\\\u0022\\\\u003e \\\\u003cdiv style=\\\\u0022 background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\\\\u0022\\\\u003e\\\\u003c\/div\\\\u003e \\\\u003cdiv style=\\\\u0022 background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\\\u0022\\\\u003e\\\\u003c\/div\\\\u003e\\\\u003c\/div\\\\u003e\\\\u003c\/a\\\\u003e\\\\u003cp style=\\\\u0022 color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\\\\u0022\\\\u003e\\\\u003ca href=\\\\u0022https:\/\/www.instagram.com\/reel\/Cw2zCSXLJQK\/?utm_source=ig_embed\\\\u0026amp;utm_campaign=loading\\\\u0022 style=\\\\u0022 color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\\\\u0022 target=\\\\u0022_blank\\\\u0022\\\\u003eA post shared by PUMA Sportstyle (@pumasportstyle)\\\\u003c\/a\\\\u003e\\\\u003c\/p\\\\u003e\\\\u003c\/div\\\\u003e\\\\u003c\/blockquote\\\\u003e \\\\u003cscript async src=\\\\u0022\/\/www.instagram.com\/embed.js\\\\u0022\\\\u003e\\\\u003c\/script\\\\u003e\\u0022} \/\\u002d\\u002d\\u003e\\u003c!\\u002d\\u002d wp:puma\/row-headline {\\u0022h1\\u0022:\\u0022More News\\u0022,\\u0022width\\u0022:\\u0022Wide\\u0022} \/\\u002d\\u002d\\u003e\\u003c!\\u002d\\u002d wp:puma\/row-article-multi {\\u0022migrateBlock\\u0022:true,\\u0022numArticles\\u0022:2,\\u0022title\\u0022:\\u0022More News\\u0022,\\u0022icon\\u0022:\\u0022\\u0022,\\u0022manualArticles\\u0022:[{\\u0022id\\u0022:52469},{\\u0022id\\u0022:52793}],\\u0022mode\\u0022:\\u0022manual\\u0022,\\u0022aspect\\u0022:\\u00221\\u0022} \/\\u002d\\u002d\\u003e\",\"post_title\":\"Rihanna launches The Avanti\",\"post_excerpt\":\"Global icon Rihanna and sports company PUMA have officially launched their newest product franchise together. Rihanna returns to the brand as the Creative Director of FENTY x PUMA with a multi-year partnership and several product launches in the pipeline.\u00a0 The return of FENTY x PUMA blends PUMA\u2019s deep history and heritage in sport with Rihanna\u2019s iconic stature as a leader in music, culture and fashion.\\nThe FENTY x PUMA Avanti, the first footwear franchise of the partnership, is an unconventional mix of two PUMA icons blending the high-quality leather design of the King football boot with the outsole of the heritage running shoe, Easy Rider.\\n\",\"post_status\":\"publish\",\"comment_status\":\"closed\",\"ping_status\":\"closed\",\"post_password\":\"\",\"post_name\":\"rihanna-launches-the-avanti\",\"to_ping\":\"\",\"pinged\":\"\",\"post_modified\":\"2025-09-19 14:32:15\",\"post_modified_gmt\":\"2025-09-19 14:32:15\",\"post_content_filtered\":\"\",\"post_parent\":0,\"guid\":\"https:\/\/www.puma-catchup.com\/?p=53018\",\"menu_order\":0,\"post_type\":\"post\",\"post_mime_type\":\"\",\"comment_count\":\"0\",\"filter\":\"raw\",\"author\":\"4\",\"date\":\"2023-09-07 16:31:41\",\"date_gmt\":\"2023-09-07 14:31:41\",\"content\":\"\\u003c!\\u002d\\u002d wp:puma\/row-post-header {\\u0022image\\u0022:{\\u0022width\\u0022:1510,\\u0022height\\u0022:840,\\u0022file\\u0022:\\u00222023\/09\/Header-Fenty-2023.png\\u0022,\\u0022filesize\\u0022:338659,\\u0022sizes\\u0022:{\\u0022medium\\u0022:{\\u0022file\\u0022:\\u0022Header-Fenty-2023-300x167.png\\u0022,\\u0022width\\u0022:300,\\u0022height\\u0022:167,\\u0022mime-type\\u0022:\\u0022image\/png\\u0022,\\u0022filesize\\u0022:17796},\\u0022large\\u0022:{\\u0022file\\u0022:\\u0022Header-Fenty-2023-1024x570.png\\u0022,\\u0022width\\u0022:1024,\\u0022height\\u0022:570,\\u0022mime-type\\u0022:\\u0022image\/png\\u0022,\\u0022filesize\\u0022:170334},\\u0022thumbnail\\u0022:{\\u0022file\\u0022:\\u0022Header-Fenty-2023-150x150.png\\u0022,\\u0022width\\u0022:150,\\u0022height\\u0022:150,\\u0022mime-type\\u0022:\\u0022image\/png\\u0022,\\u0022filesize\\u0022:16081},\\u0022medium_large\\u0022:{\\u0022file\\u0022:\\u0022Header-Fenty-2023-768x427.png\\u0022,\\u0022width\\u0022:768,\\u0022height\\u0022:427,\\u0022mime-type\\u0022:\\u0022image\/png\\u0022,\\u0022filesize\\u0022:97841},\\u0022trp-custom-language-flag\\u0022:{\\u0022file\\u0022:\\u0022Header-Fenty-2023-18x10.png\\u0022,\\u0022width\\u0022:18,\\u0022height\\u0022:10,\\u0022mime-type\\u0022:\\u0022image\/png\\u0022,\\u0022filesize\\u0022:532}},\\u0022image_meta\\u0022:{\\u0022aperture\\u0022:\\u00220\\u0022,\\u0022credit\\u0022:\\u0022\\u0022,\\u0022camera\\u0022:\\u0022\\u0022,\\u0022caption\\u0022:\\u0022\\u0022,\\u0022created_timestamp\\u0022:\\u00220\\u0022,\\u0022copyright\\u0022:\\u0022\\u0022,\\u0022focal_length\\u0022:\\u00220\\u0022,\\u0022iso\\u0022:\\u00220\\u0022,\\u0022shutter_speed\\u0022:\\u00220\\u0022,\\u0022title\\u0022:\\u0022\\u0022,\\u0022orientation\\u0022:\\u00220\\u0022,\\u0022keywords\\u0022:[]},\\u0022id\\u0022:53019,\\u0022alt\\u0022:\\u0022\\u0022,\\u0022caption\\u0022:\\u0022\\u0022,\\u0022description\\u0022:\\u0022\\u0022,\\u0022url\\u0022:\\u0022https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/09\/Header-Fenty-2023.png\\u0022,\\u0022title\\u0022:\\u0022Header-Fenty-2023\\u0022,\\u0022aspect_ratio\\u0022:1.7976190476190477,\\u0022focalPointLeft\\u0022:0.5,\\u0022focalPointTop\\u0022:0},\\u0022headline\\u0022:\\u0022FENTY x PUMA is officially back\\u0022,\\u0022content\\u0022:\\u0022Rihanna launches The Avanti\\u0022} \/\\u002d\\u002d\\u003e\\u003c!\\u002d\\u002d wp:puma\/row-text-single {\\u0022content\\u0022:\\u0022\\\\u003cspan class=\\\\u0022textStyle_intro\\\\u0022\\\\u003eGlobal icon Rihanna and sports company PUMA have officially launched their newest product franchise together. Rihanna returns to the brand as the Creative Director of FENTY x PUMA with a multi-year partnership and several product launches in the pipeline.\u00a0 The return of FENTY x PUMA blends PUMA\u2019s deep history and heritage in sport with Rihanna\u2019s iconic stature as a leader in music, culture and fashion.\\\\u003c\/span\\\\u003e\\\\n\\\\u0026lt;br\/\\\\u0026gt;\\\\u0026lt;strong\\\\u0026gt;The FENTY x PUMA Avanti, the first footwear franchise of the partnership,\\\\u0026lt;\/strong\\\\u0026gt; is an unconventional mix of \\\\u0026lt;strong\\\\u0026gt;two PUMA icons\\\\u0026lt;\/strong\\\\u0026gt; blending the high-quality leather design of the King football boot with the outsole of the heritage running shoe, Easy Rider.\\\\u0026lt;br\/\\\\u0026gt;\\\\n\\u0022,\\u0022width\\u0022:\\u0022Wide\\u0022,\\u0022aspect\\u0022:\\u00220\\u0022,\\u0022style\\u0022:\\u00222b\\u0022} \/\\u002d\\u002d\\u003e\\u003c!\\u002d\\u002d wp:puma\/row-text-single {\\u0022content\\u0022:\\u0022\\\\u0026lt;br\/\\\\u0026gt;\\\\u0026lt;strong\\\\u0026gt;Rihanna and PUMA\\\\u0026lt;\/strong\\\\u0026gt; have a history of \\\\u0026lt;strong\\\\u0026gt;launching disruptive fashion takes on sport styles\\\\u0026lt;\/strong\\\\u0026gt; over the course of their relationship together \u2013 \\\\u0026lt;strong\\\\u0026gt;starting in 2015 with the iconic Creeper\\\\u0026lt;\/strong\\\\u0026gt;. Rihanna and PUMA launched several footwear and apparel collections over the course of 2015 \u2013 2018, including the \\\\u0026lt;strong\\\\u0026gt;FENTY x PUMA trainer\\\\u0026lt;\/strong\\\\u0026gt;, the \\\\u0026lt;strong\\\\u0026gt;FENTY x PUMA fur slide\\\\u0026lt;\/strong\\\\u0026gt;, and much more.\u00a0 With four \\\\u0026lt;strong\\\\u0026gt;fashion shows in both New York and Paris\\\\u0026lt;\/strong\\\\u0026gt;, FENTY x PUMA served as a catalyst for PUMA\u2019s brand impact and relevance over the past decade.\\\\u0026lt;br\/\\\\u0026gt;\\\\n\\u0022,\\u0022width\\u0022:\\u0022Wide\\u0022,\\u0022aspect\\u0022:\\u00220\\u0022,\\u0022style\\u0022:\\u00222b\\u0022} \/\\u002d\\u002d\\u003e\\u003c!\\u002d\\u002d wp:puma\/row-text-single {\\u0022content\\u0022:\\u0022\\\\u0026lt;br\/\\\\u0026gt;\\\\u0026lt;strong\\\\u0026gt;Rihanna\u2019s love of football\\\\u0026lt;\/strong\\\\u0026gt; coupled with the sports\u2019 great influence off the pitch served as the starting point for this footwear franchise. Rihanna\u2019s take of this classic style paves the way for a\\\\u0026lt;strong\\\\u0026gt; new era of sport fashion collaborations\\\\u0026lt;\/strong\\\\u0026gt; with PUMA.\\\\u0026lt;br\/\\\\u0026gt;\\\\n\\u0022,\\u0022width\\u0022:\\u0022Wide\\u0022,\\u0022aspect\\u0022:\\u00220\\u0022,\\u0022style\\u0022:\\u00222b\\u0022} \/\\u002d\\u002d\\u003e\\u003c!\\u002d\\u002d wp:puma\/row-text-single {\\u0022content\\u0022:\\u0022\\\\u0026lt;br\/\\\\u0026gt;\\\\u0026lt;iframe loading=\\\\u0022lazy\\\\u0022 title=\\\\u0022Rihanna is back with a new classic, the Avanti. #FENTYxPUMA\\\\u0022 src=\\\\u0022https:\/\/www.youtube.com\/embed\/-9LgzQ3I7_Q\\\\u0022 width=\\\\u0022560\\\\u0022 height=\\\\u0022315\\\\u0022 frameborder=\\\\u00220\\\\u0022 allowfullscreen=\\\\u0022allowfullscreen\\\\u0022\\\\u0026gt;\\\\u0026lt;\/iframe\\\\u0026gt;\\\\u0026lt;br\/\\\\u0026gt;\\\\n\\u0022,\\u0022width\\u0022:\\u0022Wide\\u0022,\\u0022aspect\\u0022:\\u00220\\u0022,\\u0022style\\u0022:\\u00222b\\u0022} \/\\u002d\\u002d\\u003e\\u003c!\\u002d\\u002d wp:puma\/row-text-single {\\u0022content\\u0022:\\u0022\\\\u0026lt;br\/\\\\u0026gt;In addition, it was important to both Rihanna and PUMA to ensure that \\\\u0026lt;strong\\\\u0026gt;this launch be offered to the entire family\\\\u0026lt;\/strong\\\\u0026gt;\u2014delivering a collection that looks as arguably cool on kids as it will on their parents. Worn by legends and now \\\\u0026lt;strong\\\\u0026gt;remixed by Rihanna herself\\\\u0026lt;\/strong\\\\u0026gt;, the Avanti is also being \\\\u0026lt;strong\\\\u0026gt;offered as a unisex shoe for both adults and kids\\\\u0026lt;\/strong\\\\u0026gt;.\\\\u0026lt;br\/\\\\u0026gt;\\\\n\\u0022,\\u0022width\\u0022:\\u0022Wide\\u0022,\\u0022aspect\\u0022:\\u00220\\u0022,\\u0022style\\u0022:\\u00222b\\u0022} \/\\u002d\\u002d\\u003e\\u003c!\\u002d\\u002d wp:puma\/row-text-single {\\u0022content\\u0022:\\u0022\\\\u003cspan class=\\\\u0022textStyle_intro\\\\u0022\\\\u003eWorn by legends, reborn by Rihanna\\\\u003c\/span\\\\u003e\\\\n\\\\u0026lt;br\/\\\\u0026gt;In 1968,\\\\u0026lt;strong\\\\u0026gt; the original PUMA king\\\\u0026lt;\/strong\\\\u0026gt; football boot was born, \\\\u0026lt;strong\\\\u0026gt;worn by icons like Eusebio, Pel\u00e9 and Maradona\\\\u0026lt;\/strong\\\\u0026gt;. In 1978, the PUMA miele started a new jogging shoe franchise which would eventually evolve into the PUMA Easy Rider.\u00a0\\\\u0026lt;strong\\\\u0026gt; In 1998, Jil Sander and PUMA launched the first ever fashion collaboration\\\\u0026lt;\/strong\\\\u0026gt; blending these two styles with \\\\u0026lt;strong\\\\u0026gt;the Jil Sander King\\\\u0026lt;\/strong\\\\u0026gt;. This shoe served as the \\\\u0026lt;strong\\\\u0026gt;design inspiration of the Avanti\\\\u0026lt;\/strong\\\\u0026gt; which was later established by PUMA in 2001. Now \\\\u0026lt;strong\\\\u0026gt;in 2023, Rihanna has added her personal design language and creative elements\\\\u0026lt;\/strong\\\\u0026gt;, from the details of the leather to the gum of the outsole, \\\\u0026lt;strong\\\\u0026gt;putting her very own spin on this classic PUMA style.\u00a0\\\\u0026lt;\/strong\\\\u0026gt;\\\\u0026lt;br\/\\\\u0026gt;\\\\n\\u0022,\\u0022width\\u0022:\\u0022Wide\\u0022,\\u0022aspect\\u0022:\\u00220\\u0022,\\u0022style\\u0022:\\u00222b\\u0022} \/\\u002d\\u002d\\u003e\\u003c!\\u002d\\u002d wp:puma\/row-image-single 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\/\\u002d\\u002d\\u003e\\u003c!\\u002d\\u002d wp:puma\/row-text-single {\\u0022content\\u0022:\\u0022\\\\u003cp\\\\u003e\u201cI wanted to bring something iconic from the archives to the street, and the late great Pel\u00e9 made the Avanti shoe so iconic. \u201d\\\\u003c\/p\\\\u003e\\\\n\\\\u003cbr\/\\\\u003e\\\\u003cbr\/\\\\u003eRihanna\\u0022,\\u0022width\\u0022:\\u0022Wide\\u0022,\\u0022style\\u0022:\\u0022quote\\u0022} \/\\u002d\\u002d\\u003e\\u003c!\\u002d\\u002d wp:puma\/row-text-single {\\u0022content\\u0022:\\u0022\\\\u003cp\\\\u003e\u201cIt\u2019s been such an exciting start to our partnership. We spent time together opening up the PUMA archive and identifying the right product that spoke to Rihanna.  The Avanti is a PUMA classic with a unique and iconic point of view on terrace. I\u2019m very happy to see this project come to life and even more excited for what the coming years have in store for us together.\u201d     \\\\u003c\/p\\\\u003e\\\\n\\\\u003cbr\/\\\\u003e\\\\u003cbr\/\\\\u003eMaria Valdes, Chief Product Officer at PUMA\\u0022,\\u0022width\\u0022:\\u0022Wide\\u0022,\\u0022style\\u0022:\\u0022quote\\u0022} \/\\u002d\\u002d\\u003e\\u003c!\\u002d\\u002d wp:puma\/row-text-single {\\u0022content\\u0022:\\u0022\\\\u0026lt;br\/\\\\u0026gt;\\\\u0026lt;strong\\\\u0026gt;The FENTY x PUMA Avanti is a fashion take on the football trend\\\\u0026lt;\/strong\\\\u0026gt; with \\\\u0026lt;strong\\\\u0026gt;buttery soft vintage leather\\\\u0026lt;\/strong\\\\u0026gt;, a fold over tongue with a debossed and printed \\\\u0026lt;strong\\\\u0026gt;gold-foil FENTY and PUMA CAT logo\\\\u0026lt;\/strong\\\\u0026gt;.\u00a0 With a \\\\u0026lt;strong\\\\u0026gt;gum outsole\\\\u0026lt;\/strong\\\\u0026gt; and leather footbed, the details of the Avanti nod to PUMA\u2019s deep history and heritage in the sport of football. The \\\\u0026lt;strong\\\\u0026gt;black and white version\\\\u0026lt;\/strong\\\\u0026gt; is complimented by \\\\u0026lt;strong\\\\u0026gt;a chrome execution\\\\u0026lt;\/strong\\\\u0026gt; with laser etched logos and leather chrome details.\\\\u0026lt;br\/\\\\u0026gt;\\\\n\\u0022,\\u0022width\\u0022:\\u0022Wide\\u0022,\\u0022aspect\\u0022:\\u00220\\u0022,\\u0022style\\u0022:\\u00222b\\u0022} \/\\u002d\\u002d\\u003e\\u003c!\\u002d\\u002d wp:puma\/row-image-single 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\/\\u002d\\u002d\\u003e\\u003c!\\u002d\\u002d wp:puma\/row-text-single {\\u0022content\\u0022:\\u0022\\\\u0026lt;br\/\\\\u0026gt;As Creative Director, \\\\u0026lt;strong\\\\u0026gt;Rihanna\u2019s first FENTY x PUMA campaign\\\\u0026lt;\/strong\\\\u0026gt; \u2013 shot by Dennis Leupold with a \\\\u0026lt;strong\\\\u0026gt;set design inspired by the pentagon shape and stitching on a football\\\\u0026lt;\/strong\\\\u0026gt; \u2013 features notable \\\\u0026lt;strong\\\\u0026gt;names including Rihanna, A$AP Nast, Pure, Felix Mallard\\\\u0026lt;\/strong\\\\u0026gt; as well as \\\\u0026lt;strong\\\\u0026gt;two young kids.\\\\u0026lt;\/strong\\\\u0026gt;\\\\u0026lt;br\/\\\\u0026gt;\\\\n\\u0022,\\u0022width\\u0022:\\u0022Wide\\u0022,\\u0022aspect\\u0022:\\u00220\\u0022,\\u0022style\\u0022:\\u00222b\\u0022} \/\\u002d\\u002d\\u003e\\u003c!\\u002d\\u002d wp:puma\/row-text-single {\\u0022content\\u0022:\\u0022\\\\u003cspan class=\\\\u0022textStyle_intro\\\\u0022\\\\u003eThe FENTY x PUMA Avanti is 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text-decoration:none;\\\\u0022 target=\\\\u0022_blank\\\\u0022\\\\u003eA post shared by PUMA Sportstyle (@pumasportstyle)\\\\u003c\/a\\\\u003e\\\\u003c\/p\\\\u003e\\\\u003c\/div\\\\u003e\\\\u003c\/blockquote\\\\u003e \\\\u003cscript async src=\\\\u0022\/\/www.instagram.com\/embed.js\\\\u0022\\\\u003e\\\\u003c\/script\\\\u003e\\u0022} \/\\u002d\\u002d\\u003e\\u003c!\\u002d\\u002d wp:puma\/row-headline {\\u0022h1\\u0022:\\u0022More News\\u0022,\\u0022width\\u0022:\\u0022Wide\\u0022} \/\\u002d\\u002d\\u003e\\u003c!\\u002d\\u002d wp:puma\/row-article-multi {\\u0022migrateBlock\\u0022:true,\\u0022numArticles\\u0022:2,\\u0022title\\u0022:\\u0022More News\\u0022,\\u0022icon\\u0022:\\u0022\\u0022,\\u0022manualArticles\\u0022:[{\\u0022id\\u0022:52469},{\\u0022id\\u0022:52793}],\\u0022mode\\u0022:\\u0022manual\\u0022,\\u0022aspect\\u0022:\\u00221\\u0022} \/\\u002d\\u002d\\u003e\",\"title\":\"Rihanna launches The Avanti\",\"excerpt\":\"Global icon Rihanna and sports company PUMA have officially launched their newest product franchise together. 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launches The Avanti\",\"categories\":[{\"term_id\":3,\"name\":\"Sportstyle\",\"slug\":\"sportstyle\",\"term_group\":0,\"term_taxonomy_id\":3,\"taxonomy\":\"category\",\"description\":\"\",\"parent\":0,\"count\":351,\"filter\":\"raw\",\"url\":\"https:\/\/www.puma-catchup.com\/category\/sportstyle\/\"}],\"theCategory\":{\"term_id\":3,\"name\":\"Sportstyle\",\"slug\":\"sportstyle\",\"term_group\":0,\"term_taxonomy_id\":3,\"taxonomy\":\"category\",\"description\":\"\",\"parent\":0,\"count\":351,\"filter\":\"raw\",\"url\":\"https:\/\/www.puma-catchup.com\/category\/sportstyle\/\"},\"isFeaturedArticle\":true,\"isTopArticle\":true},{\"id\":59878,\"ID\":59878,\"post_author\":\"4\",\"post_date\":\"2024-07-30 07:00:09\",\"post_date_gmt\":\"2024-07-30 05:00:09\",\"post_content\":\"\\u003c!\\u002d\\u002d wp:puma\/row-post-header 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height: 14px; margin-bottom: 6px; width: 224px;\\u0022\\u003e\\u003c\/div\\u003e \\u003cdiv style=\\u0022 background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\u0022\\u003e\\u003c\/div\\u003e\\u003c\/div\\u003e\\u003c\/a\\u003e\\u003cp style=\\u0022 color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\\u0022\\u003e\\u003ca href=\\u0022https:\/\/www.instagram.com\/p\/DBJid-RtY8w\/?utm_source=ig_embed\\u0026utm_campaign=loading\\u0022 style=\\u0022 color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\\u0022 target=\\u0022_blank\\u0022\\u003eEin Beitrag geteilt von PUMA Sportstyle (@pumasportstyle)\\u003c\/a\\u003e\\u003c\/p\\u003e\\u003c\/div\\u003e\\u003c\/blockquote\\u003e \\u003cscript async src=\\u0022\/\/www.instagram.com\/embed.js\\u0022\\u003e\\u003c\/script\\u003e\",\"embed4\":\"\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-article-multi {\"category\":[],\"articles\":\"\",\"manualArticles\":[{\"id\":53018,\"ID\":53018,\"post_author\":\"4\",\"post_date\":\"2023-09-07 16:31:41\",\"post_date_gmt\":\"2023-09-07 14:31:41\",\"post_content\":\"\\u003c!\\u002d\\u002d wp:puma\/row-post-header {\\u0022image\\u0022:{\\u0022width\\u0022:1510,\\u0022height\\u0022:840,\\u0022file\\u0022:\\u00222023\/09\/Header-Fenty-2023.png\\u0022,\\u0022filesize\\u0022:338659,\\u0022sizes\\u0022:{\\u0022medium\\u0022:{\\u0022file\\u0022:\\u0022Header-Fenty-2023-300x167.png\\u0022,\\u0022width\\u0022:300,\\u0022height\\u0022:167,\\u0022mime-type\\u0022:\\u0022image\/png\\u0022,\\u0022filesize\\u0022:17796},\\u0022large\\u0022:{\\u0022file\\u0022:\\u0022Header-Fenty-2023-1024x570.png\\u0022,\\u0022width\\u0022:1024,\\u0022height\\u0022:570,\\u0022mime-type\\u0022:\\u0022image\/png\\u0022,\\u0022filesize\\u0022:170334},\\u0022thumbnail\\u0022:{\\u0022file\\u0022:\\u0022Header-Fenty-2023-150x150.png\\u0022,\\u0022width\\u0022:150,\\u0022height\\u0022:150,\\u0022mime-type\\u0022:\\u0022image\/png\\u0022,\\u0022filesize\\u0022:16081},\\u0022medium_large\\u0022:{\\u0022file\\u0022:\\u0022Header-Fenty-2023-768x427.png\\u0022,\\u0022width\\u0022:768,\\u0022height\\u0022:427,\\u0022mime-type\\u0022:\\u0022image\/png\\u0022,\\u0022filesize\\u0022:97841},\\u0022trp-custom-language-flag\\u0022:{\\u0022file\\u0022:\\u0022Header-Fenty-2023-18x10.png\\u0022,\\u0022width\\u0022:18,\\u0022height\\u0022:10,\\u0022mime-type\\u0022:\\u0022image\/png\\u0022,\\u0022filesize\\u0022:532}},\\u0022image_meta\\u0022:{\\u0022aperture\\u0022:\\u00220\\u0022,\\u0022credit\\u0022:\\u0022\\u0022,\\u0022camera\\u0022:\\u0022\\u0022,\\u0022caption\\u0022:\\u0022\\u0022,\\u0022created_timestamp\\u0022:\\u00220\\u0022,\\u0022copyright\\u0022:\\u0022\\u0022,\\u0022focal_length\\u0022:\\u00220\\u0022,\\u0022iso\\u0022:\\u00220\\u0022,\\u0022shutter_speed\\u0022:\\u00220\\u0022,\\u0022title\\u0022:\\u0022\\u0022,\\u0022orientation\\u0022:\\u00220\\u0022,\\u0022keywords\\u0022:[]},\\u0022id\\u0022:53019,\\u0022alt\\u0022:\\u0022\\u0022,\\u0022caption\\u0022:\\u0022\\u0022,\\u0022description\\u0022:\\u0022\\u0022,\\u0022url\\u0022:\\u0022https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/09\/Header-Fenty-2023.png\\u0022,\\u0022title\\u0022:\\u0022Header-Fenty-2023\\u0022,\\u0022aspect_ratio\\u0022:1.7976190476190477,\\u0022focalPointLeft\\u0022:0.5,\\u0022focalPointTop\\u0022:0},\\u0022headline\\u0022:\\u0022FENTY x PUMA is officially back\\u0022,\\u0022content\\u0022:\\u0022Rihanna launches The Avanti\\u0022} \/\\u002d\\u002d\\u003e\\u003c!\\u002d\\u002d wp:puma\/row-text-single {\\u0022content\\u0022:\\u0022\\\\u003cspan class=\\\\u0022textStyle_intro\\\\u0022\\\\u003eGlobal icon Rihanna and sports company PUMA have officially launched their newest product franchise together. Rihanna returns to the brand as the Creative Director of FENTY x PUMA with a multi-year partnership and several product launches in the pipeline.\u00a0 The return of FENTY x PUMA blends PUMA\u2019s deep history and heritage in sport with Rihanna\u2019s iconic stature as a leader in music, culture and fashion.\\\\u003c\/span\\\\u003e\\\\n\\\\u0026lt;br\/\\\\u0026gt;\\\\u0026lt;strong\\\\u0026gt;The FENTY x PUMA Avanti, the first footwear franchise of the partnership,\\\\u0026lt;\/strong\\\\u0026gt; is an unconventional mix of \\\\u0026lt;strong\\\\u0026gt;two PUMA icons\\\\u0026lt;\/strong\\\\u0026gt; blending the high-quality leather design of the King football boot with the outsole of the heritage running shoe, Easy Rider.\\\\u0026lt;br\/\\\\u0026gt;\\\\n\\u0022,\\u0022width\\u0022:\\u0022Wide\\u0022,\\u0022aspect\\u0022:\\u00220\\u0022,\\u0022style\\u0022:\\u00222b\\u0022} \/\\u002d\\u002d\\u003e\\u003c!\\u002d\\u002d wp:puma\/row-text-single {\\u0022content\\u0022:\\u0022\\\\u0026lt;br\/\\\\u0026gt;\\\\u0026lt;strong\\\\u0026gt;Rihanna and PUMA\\\\u0026lt;\/strong\\\\u0026gt; have a history of \\\\u0026lt;strong\\\\u0026gt;launching disruptive fashion takes on sport styles\\\\u0026lt;\/strong\\\\u0026gt; over the course of their relationship together \u2013 \\\\u0026lt;strong\\\\u0026gt;starting in 2015 with the iconic Creeper\\\\u0026lt;\/strong\\\\u0026gt;. Rihanna and PUMA launched several footwear and apparel collections over the course of 2015 \u2013 2018, including the \\\\u0026lt;strong\\\\u0026gt;FENTY x PUMA trainer\\\\u0026lt;\/strong\\\\u0026gt;, the \\\\u0026lt;strong\\\\u0026gt;FENTY x PUMA fur slide\\\\u0026lt;\/strong\\\\u0026gt;, and much more.\u00a0 With four \\\\u0026lt;strong\\\\u0026gt;fashion shows in both New York and Paris\\\\u0026lt;\/strong\\\\u0026gt;, FENTY x PUMA served as a catalyst for PUMA\u2019s brand impact and relevance over the past decade.\\\\u0026lt;br\/\\\\u0026gt;\\\\n\\u0022,\\u0022width\\u0022:\\u0022Wide\\u0022,\\u0022aspect\\u0022:\\u00220\\u0022,\\u0022style\\u0022:\\u00222b\\u0022} \/\\u002d\\u002d\\u003e\\u003c!\\u002d\\u002d wp:puma\/row-text-single {\\u0022content\\u0022:\\u0022\\\\u0026lt;br\/\\\\u0026gt;\\\\u0026lt;strong\\\\u0026gt;Rihanna\u2019s love of football\\\\u0026lt;\/strong\\\\u0026gt; coupled with the sports\u2019 great influence off the pitch served as the starting point for this footwear franchise. Rihanna\u2019s take of this classic style paves the way for a\\\\u0026lt;strong\\\\u0026gt; new era of sport fashion collaborations\\\\u0026lt;\/strong\\\\u0026gt; with PUMA.\\\\u0026lt;br\/\\\\u0026gt;\\\\n\\u0022,\\u0022width\\u0022:\\u0022Wide\\u0022,\\u0022aspect\\u0022:\\u00220\\u0022,\\u0022style\\u0022:\\u00222b\\u0022} \/\\u002d\\u002d\\u003e\\u003c!\\u002d\\u002d wp:puma\/row-text-single {\\u0022content\\u0022:\\u0022\\\\u0026lt;br\/\\\\u0026gt;\\\\u0026lt;iframe loading=\\\\u0022lazy\\\\u0022 title=\\\\u0022Rihanna is back with a new classic, the Avanti. #FENTYxPUMA\\\\u0022 src=\\\\u0022https:\/\/www.youtube.com\/embed\/-9LgzQ3I7_Q\\\\u0022 width=\\\\u0022560\\\\u0022 height=\\\\u0022315\\\\u0022 frameborder=\\\\u00220\\\\u0022 allowfullscreen=\\\\u0022allowfullscreen\\\\u0022\\\\u0026gt;\\\\u0026lt;\/iframe\\\\u0026gt;\\\\u0026lt;br\/\\\\u0026gt;\\\\n\\u0022,\\u0022width\\u0022:\\u0022Wide\\u0022,\\u0022aspect\\u0022:\\u00220\\u0022,\\u0022style\\u0022:\\u00222b\\u0022} \/\\u002d\\u002d\\u003e\\u003c!\\u002d\\u002d wp:puma\/row-text-single {\\u0022content\\u0022:\\u0022\\\\u0026lt;br\/\\\\u0026gt;In addition, it was important to both Rihanna and PUMA to ensure that \\\\u0026lt;strong\\\\u0026gt;this launch be offered to the entire family\\\\u0026lt;\/strong\\\\u0026gt;\u2014delivering a collection that looks as arguably cool on kids as it will on their parents. Worn by legends and now \\\\u0026lt;strong\\\\u0026gt;remixed by Rihanna herself\\\\u0026lt;\/strong\\\\u0026gt;, the Avanti is also being \\\\u0026lt;strong\\\\u0026gt;offered as a unisex shoe for both adults and kids\\\\u0026lt;\/strong\\\\u0026gt;.\\\\u0026lt;br\/\\\\u0026gt;\\\\n\\u0022,\\u0022width\\u0022:\\u0022Wide\\u0022,\\u0022aspect\\u0022:\\u00220\\u0022,\\u0022style\\u0022:\\u00222b\\u0022} \/\\u002d\\u002d\\u003e\\u003c!\\u002d\\u002d wp:puma\/row-text-single {\\u0022content\\u0022:\\u0022\\\\u003cspan class=\\\\u0022textStyle_intro\\\\u0022\\\\u003eWorn by legends, reborn by Rihanna\\\\u003c\/span\\\\u003e\\\\n\\\\u0026lt;br\/\\\\u0026gt;In 1968,\\\\u0026lt;strong\\\\u0026gt; the original PUMA king\\\\u0026lt;\/strong\\\\u0026gt; football boot was born, \\\\u0026lt;strong\\\\u0026gt;worn by icons like Eusebio, Pel\u00e9 and Maradona\\\\u0026lt;\/strong\\\\u0026gt;. In 1978, the PUMA miele started a new jogging shoe franchise which would eventually evolve into the PUMA Easy Rider.\u00a0\\\\u0026lt;strong\\\\u0026gt; In 1998, Jil Sander and PUMA launched the first ever fashion collaboration\\\\u0026lt;\/strong\\\\u0026gt; blending these two styles with \\\\u0026lt;strong\\\\u0026gt;the Jil Sander King\\\\u0026lt;\/strong\\\\u0026gt;. This shoe served as the \\\\u0026lt;strong\\\\u0026gt;design inspiration of the Avanti\\\\u0026lt;\/strong\\\\u0026gt; which was later established by PUMA in 2001. Now \\\\u0026lt;strong\\\\u0026gt;in 2023, Rihanna has added her personal design language and creative elements\\\\u0026lt;\/strong\\\\u0026gt;, from the details of the leather to the gum of the outsole, \\\\u0026lt;strong\\\\u0026gt;putting her very own spin on this classic PUMA style.\u00a0\\\\u0026lt;\/strong\\\\u0026gt;\\\\u0026lt;br\/\\\\u0026gt;\\\\n\\u0022,\\u0022width\\u0022:\\u0022Wide\\u0022,\\u0022aspect\\u0022:\\u00220\\u0022,\\u0022style\\u0022:\\u00222b\\u0022} \/\\u002d\\u002d\\u003e\\u003c!\\u002d\\u002d wp:puma\/row-image-single 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\/\\u002d\\u002d\\u003e\\u003c!\\u002d\\u002d wp:puma\/row-text-single {\\u0022content\\u0022:\\u0022\\\\u003cp\\\\u003e\u201cI wanted to bring something iconic from the archives to the street, and the late great Pel\u00e9 made the Avanti shoe so iconic. \u201d\\\\u003c\/p\\\\u003e\\\\n\\\\u003cbr\/\\\\u003e\\\\u003cbr\/\\\\u003eRihanna\\u0022,\\u0022width\\u0022:\\u0022Wide\\u0022,\\u0022style\\u0022:\\u0022quote\\u0022} \/\\u002d\\u002d\\u003e\\u003c!\\u002d\\u002d wp:puma\/row-text-single {\\u0022content\\u0022:\\u0022\\\\u003cp\\\\u003e\u201cIt\u2019s been such an exciting start to our partnership. We spent time together opening up the PUMA archive and identifying the right product that spoke to Rihanna.  The Avanti is a PUMA classic with a unique and iconic point of view on terrace. I\u2019m very happy to see this project come to life and even more excited for what the coming years have in store for us together.\u201d     \\\\u003c\/p\\\\u003e\\\\n\\\\u003cbr\/\\\\u003e\\\\u003cbr\/\\\\u003eMaria Valdes, Chief Product Officer at PUMA\\u0022,\\u0022width\\u0022:\\u0022Wide\\u0022,\\u0022style\\u0022:\\u0022quote\\u0022} \/\\u002d\\u002d\\u003e\\u003c!\\u002d\\u002d wp:puma\/row-text-single {\\u0022content\\u0022:\\u0022\\\\u0026lt;br\/\\\\u0026gt;\\\\u0026lt;strong\\\\u0026gt;The FENTY x PUMA Avanti is a fashion take on the football trend\\\\u0026lt;\/strong\\\\u0026gt; with \\\\u0026lt;strong\\\\u0026gt;buttery soft vintage leather\\\\u0026lt;\/strong\\\\u0026gt;, a fold over tongue with a debossed and printed \\\\u0026lt;strong\\\\u0026gt;gold-foil FENTY and PUMA CAT logo\\\\u0026lt;\/strong\\\\u0026gt;.\u00a0 With a \\\\u0026lt;strong\\\\u0026gt;gum outsole\\\\u0026lt;\/strong\\\\u0026gt; and leather footbed, the details of the Avanti nod to PUMA\u2019s deep history and heritage in the sport of football. The \\\\u0026lt;strong\\\\u0026gt;black and white version\\\\u0026lt;\/strong\\\\u0026gt; is complimented by \\\\u0026lt;strong\\\\u0026gt;a chrome execution\\\\u0026lt;\/strong\\\\u0026gt; with laser etched logos and leather chrome details.\\\\u0026lt;br\/\\\\u0026gt;\\\\n\\u0022,\\u0022width\\u0022:\\u0022Wide\\u0022,\\u0022aspect\\u0022:\\u00220\\u0022,\\u0022style\\u0022:\\u00222b\\u0022} \/\\u002d\\u002d\\u003e\\u003c!\\u002d\\u002d wp:puma\/row-image-single 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\/\\u002d\\u002d\\u003e\\u003c!\\u002d\\u002d wp:puma\/row-text-single {\\u0022content\\u0022:\\u0022\\\\u0026lt;br\/\\\\u0026gt;As Creative Director, \\\\u0026lt;strong\\\\u0026gt;Rihanna\u2019s first FENTY x PUMA campaign\\\\u0026lt;\/strong\\\\u0026gt; \u2013 shot by Dennis Leupold with a \\\\u0026lt;strong\\\\u0026gt;set design inspired by the pentagon shape and stitching on a football\\\\u0026lt;\/strong\\\\u0026gt; \u2013 features notable \\\\u0026lt;strong\\\\u0026gt;names including Rihanna, A$AP Nast, Pure, Felix Mallard\\\\u0026lt;\/strong\\\\u0026gt; as well as \\\\u0026lt;strong\\\\u0026gt;two young kids.\\\\u0026lt;\/strong\\\\u0026gt;\\\\u0026lt;br\/\\\\u0026gt;\\\\n\\u0022,\\u0022width\\u0022:\\u0022Wide\\u0022,\\u0022aspect\\u0022:\\u00220\\u0022,\\u0022style\\u0022:\\u00222b\\u0022} \/\\u002d\\u002d\\u003e\\u003c!\\u002d\\u002d wp:puma\/row-text-single {\\u0022content\\u0022:\\u0022\\\\u003cspan class=\\\\u0022textStyle_intro\\\\u0022\\\\u003eThe FENTY x PUMA Avanti is 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text-decoration:none;\\\\u0022 target=\\\\u0022_blank\\\\u0022\\\\u003eA post shared by PUMA Sportstyle (@pumasportstyle)\\\\u003c\/a\\\\u003e\\\\u003c\/p\\\\u003e\\\\u003c\/div\\\\u003e\\\\u003c\/blockquote\\\\u003e \\\\u003cscript async src=\\\\u0022\/\/www.instagram.com\/embed.js\\\\u0022\\\\u003e\\\\u003c\/script\\\\u003e\\u0022} \/\\u002d\\u002d\\u003e\\u003c!\\u002d\\u002d wp:puma\/row-headline {\\u0022h1\\u0022:\\u0022More News\\u0022,\\u0022width\\u0022:\\u0022Wide\\u0022} \/\\u002d\\u002d\\u003e\\u003c!\\u002d\\u002d wp:puma\/row-article-multi {\\u0022migrateBlock\\u0022:true,\\u0022numArticles\\u0022:2,\\u0022title\\u0022:\\u0022More News\\u0022,\\u0022icon\\u0022:\\u0022\\u0022,\\u0022manualArticles\\u0022:[{\\u0022id\\u0022:52469},{\\u0022id\\u0022:52793}],\\u0022mode\\u0022:\\u0022manual\\u0022,\\u0022aspect\\u0022:\\u00221\\u0022} \/\\u002d\\u002d\\u003e\",\"post_title\":\"Rihanna launches The Avanti\",\"post_excerpt\":\"Global icon Rihanna and sports company PUMA have officially launched their newest product franchise together. Rihanna returns to the brand as the Creative Director of FENTY x PUMA with a multi-year partnership and several product launches in the pipeline.\u00a0 The return of FENTY x PUMA blends PUMA\u2019s deep history and heritage in sport with Rihanna\u2019s iconic stature as a leader in music, culture and fashion.\\nThe FENTY x PUMA Avanti, the first footwear franchise of the partnership, is an unconventional mix of two PUMA icons blending the high-quality leather design of the King football boot with the outsole of the heritage running shoe, Easy Rider.\\n\",\"post_status\":\"publish\",\"comment_status\":\"closed\",\"ping_status\":\"closed\",\"post_password\":\"\",\"post_name\":\"rihanna-launches-the-avanti\",\"to_ping\":\"\",\"pinged\":\"\",\"post_modified\":\"2025-09-19 14:32:15\",\"post_modified_gmt\":\"2025-09-19 14:32:15\",\"post_content_filtered\":\"\",\"post_parent\":0,\"guid\":\"https:\/\/www.puma-catchup.com\/?p=53018\",\"menu_order\":0,\"post_type\":\"post\",\"post_mime_type\":\"\",\"comment_count\":\"0\",\"filter\":\"raw\",\"author\":\"4\",\"date\":\"2023-09-07 16:31:41\",\"date_gmt\":\"2023-09-07 14:31:41\",\"content\":\"\\u003c!\\u002d\\u002d wp:puma\/row-post-header {\\u0022image\\u0022:{\\u0022width\\u0022:1510,\\u0022height\\u0022:840,\\u0022file\\u0022:\\u00222023\/09\/Header-Fenty-2023.png\\u0022,\\u0022filesize\\u0022:338659,\\u0022sizes\\u0022:{\\u0022medium\\u0022:{\\u0022file\\u0022:\\u0022Header-Fenty-2023-300x167.png\\u0022,\\u0022width\\u0022:300,\\u0022height\\u0022:167,\\u0022mime-type\\u0022:\\u0022image\/png\\u0022,\\u0022filesize\\u0022:17796},\\u0022large\\u0022:{\\u0022file\\u0022:\\u0022Header-Fenty-2023-1024x570.png\\u0022,\\u0022width\\u0022:1024,\\u0022height\\u0022:570,\\u0022mime-type\\u0022:\\u0022image\/png\\u0022,\\u0022filesize\\u0022:170334},\\u0022thumbnail\\u0022:{\\u0022file\\u0022:\\u0022Header-Fenty-2023-150x150.png\\u0022,\\u0022width\\u0022:150,\\u0022height\\u0022:150,\\u0022mime-type\\u0022:\\u0022image\/png\\u0022,\\u0022filesize\\u0022:16081},\\u0022medium_large\\u0022:{\\u0022file\\u0022:\\u0022Header-Fenty-2023-768x427.png\\u0022,\\u0022width\\u0022:768,\\u0022height\\u0022:427,\\u0022mime-type\\u0022:\\u0022image\/png\\u0022,\\u0022filesize\\u0022:97841},\\u0022trp-custom-language-flag\\u0022:{\\u0022file\\u0022:\\u0022Header-Fenty-2023-18x10.png\\u0022,\\u0022width\\u0022:18,\\u0022height\\u0022:10,\\u0022mime-type\\u0022:\\u0022image\/png\\u0022,\\u0022filesize\\u0022:532}},\\u0022image_meta\\u0022:{\\u0022aperture\\u0022:\\u00220\\u0022,\\u0022credit\\u0022:\\u0022\\u0022,\\u0022camera\\u0022:\\u0022\\u0022,\\u0022caption\\u0022:\\u0022\\u0022,\\u0022created_timestamp\\u0022:\\u00220\\u0022,\\u0022copyright\\u0022:\\u0022\\u0022,\\u0022focal_length\\u0022:\\u00220\\u0022,\\u0022iso\\u0022:\\u00220\\u0022,\\u0022shutter_speed\\u0022:\\u00220\\u0022,\\u0022title\\u0022:\\u0022\\u0022,\\u0022orientation\\u0022:\\u00220\\u0022,\\u0022keywords\\u0022:[]},\\u0022id\\u0022:53019,\\u0022alt\\u0022:\\u0022\\u0022,\\u0022caption\\u0022:\\u0022\\u0022,\\u0022description\\u0022:\\u0022\\u0022,\\u0022url\\u0022:\\u0022https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/09\/Header-Fenty-2023.png\\u0022,\\u0022title\\u0022:\\u0022Header-Fenty-2023\\u0022,\\u0022aspect_ratio\\u0022:1.7976190476190477,\\u0022focalPointLeft\\u0022:0.5,\\u0022focalPointTop\\u0022:0},\\u0022headline\\u0022:\\u0022FENTY x PUMA is officially back\\u0022,\\u0022content\\u0022:\\u0022Rihanna launches The Avanti\\u0022} \/\\u002d\\u002d\\u003e\\u003c!\\u002d\\u002d wp:puma\/row-text-single {\\u0022content\\u0022:\\u0022\\\\u003cspan class=\\\\u0022textStyle_intro\\\\u0022\\\\u003eGlobal icon Rihanna and sports company PUMA have officially launched their newest product franchise together. Rihanna returns to the brand as the Creative Director of FENTY x PUMA with a multi-year partnership and several product launches in the pipeline.\u00a0 The return of FENTY x PUMA blends PUMA\u2019s deep history and heritage in sport with Rihanna\u2019s iconic stature as a leader in music, culture and fashion.\\\\u003c\/span\\\\u003e\\\\n\\\\u0026lt;br\/\\\\u0026gt;\\\\u0026lt;strong\\\\u0026gt;The FENTY x PUMA Avanti, the first footwear franchise of the partnership,\\\\u0026lt;\/strong\\\\u0026gt; is an unconventional mix of \\\\u0026lt;strong\\\\u0026gt;two PUMA icons\\\\u0026lt;\/strong\\\\u0026gt; blending the high-quality leather design of the King football boot with the outsole of the heritage running shoe, Easy Rider.\\\\u0026lt;br\/\\\\u0026gt;\\\\n\\u0022,\\u0022width\\u0022:\\u0022Wide\\u0022,\\u0022aspect\\u0022:\\u00220\\u0022,\\u0022style\\u0022:\\u00222b\\u0022} \/\\u002d\\u002d\\u003e\\u003c!\\u002d\\u002d wp:puma\/row-text-single {\\u0022content\\u0022:\\u0022\\\\u0026lt;br\/\\\\u0026gt;\\\\u0026lt;strong\\\\u0026gt;Rihanna and PUMA\\\\u0026lt;\/strong\\\\u0026gt; have a history of \\\\u0026lt;strong\\\\u0026gt;launching disruptive fashion takes on sport styles\\\\u0026lt;\/strong\\\\u0026gt; over the course of their relationship together \u2013 \\\\u0026lt;strong\\\\u0026gt;starting in 2015 with the iconic Creeper\\\\u0026lt;\/strong\\\\u0026gt;. Rihanna and PUMA launched several footwear and apparel collections over the course of 2015 \u2013 2018, including the \\\\u0026lt;strong\\\\u0026gt;FENTY x PUMA trainer\\\\u0026lt;\/strong\\\\u0026gt;, the \\\\u0026lt;strong\\\\u0026gt;FENTY x PUMA fur slide\\\\u0026lt;\/strong\\\\u0026gt;, and much more.\u00a0 With four \\\\u0026lt;strong\\\\u0026gt;fashion shows in both New York and Paris\\\\u0026lt;\/strong\\\\u0026gt;, FENTY x PUMA served as a catalyst for PUMA\u2019s brand impact and relevance over the past decade.\\\\u0026lt;br\/\\\\u0026gt;\\\\n\\u0022,\\u0022width\\u0022:\\u0022Wide\\u0022,\\u0022aspect\\u0022:\\u00220\\u0022,\\u0022style\\u0022:\\u00222b\\u0022} \/\\u002d\\u002d\\u003e\\u003c!\\u002d\\u002d wp:puma\/row-text-single {\\u0022content\\u0022:\\u0022\\\\u0026lt;br\/\\\\u0026gt;\\\\u0026lt;strong\\\\u0026gt;Rihanna\u2019s love of football\\\\u0026lt;\/strong\\\\u0026gt; coupled with the sports\u2019 great influence off the pitch served as the starting point for this footwear franchise. Rihanna\u2019s take of this classic style paves the way for a\\\\u0026lt;strong\\\\u0026gt; new era of sport fashion collaborations\\\\u0026lt;\/strong\\\\u0026gt; with PUMA.\\\\u0026lt;br\/\\\\u0026gt;\\\\n\\u0022,\\u0022width\\u0022:\\u0022Wide\\u0022,\\u0022aspect\\u0022:\\u00220\\u0022,\\u0022style\\u0022:\\u00222b\\u0022} \/\\u002d\\u002d\\u003e\\u003c!\\u002d\\u002d wp:puma\/row-text-single {\\u0022content\\u0022:\\u0022\\\\u0026lt;br\/\\\\u0026gt;\\\\u0026lt;iframe loading=\\\\u0022lazy\\\\u0022 title=\\\\u0022Rihanna is back with a new classic, the Avanti. #FENTYxPUMA\\\\u0022 src=\\\\u0022https:\/\/www.youtube.com\/embed\/-9LgzQ3I7_Q\\\\u0022 width=\\\\u0022560\\\\u0022 height=\\\\u0022315\\\\u0022 frameborder=\\\\u00220\\\\u0022 allowfullscreen=\\\\u0022allowfullscreen\\\\u0022\\\\u0026gt;\\\\u0026lt;\/iframe\\\\u0026gt;\\\\u0026lt;br\/\\\\u0026gt;\\\\n\\u0022,\\u0022width\\u0022:\\u0022Wide\\u0022,\\u0022aspect\\u0022:\\u00220\\u0022,\\u0022style\\u0022:\\u00222b\\u0022} \/\\u002d\\u002d\\u003e\\u003c!\\u002d\\u002d wp:puma\/row-text-single {\\u0022content\\u0022:\\u0022\\\\u0026lt;br\/\\\\u0026gt;In addition, it was important to both Rihanna and PUMA to ensure that \\\\u0026lt;strong\\\\u0026gt;this launch be offered to the entire family\\\\u0026lt;\/strong\\\\u0026gt;\u2014delivering a collection that looks as arguably cool on kids as it will on their parents. Worn by legends and now \\\\u0026lt;strong\\\\u0026gt;remixed by Rihanna herself\\\\u0026lt;\/strong\\\\u0026gt;, the Avanti is also being \\\\u0026lt;strong\\\\u0026gt;offered as a unisex shoe for both adults and kids\\\\u0026lt;\/strong\\\\u0026gt;.\\\\u0026lt;br\/\\\\u0026gt;\\\\n\\u0022,\\u0022width\\u0022:\\u0022Wide\\u0022,\\u0022aspect\\u0022:\\u00220\\u0022,\\u0022style\\u0022:\\u00222b\\u0022} \/\\u002d\\u002d\\u003e\\u003c!\\u002d\\u002d wp:puma\/row-text-single {\\u0022content\\u0022:\\u0022\\\\u003cspan class=\\\\u0022textStyle_intro\\\\u0022\\\\u003eWorn by legends, reborn by Rihanna\\\\u003c\/span\\\\u003e\\\\n\\\\u0026lt;br\/\\\\u0026gt;In 1968,\\\\u0026lt;strong\\\\u0026gt; the original PUMA king\\\\u0026lt;\/strong\\\\u0026gt; football boot was born, \\\\u0026lt;strong\\\\u0026gt;worn by icons like Eusebio, Pel\u00e9 and Maradona\\\\u0026lt;\/strong\\\\u0026gt;. In 1978, the PUMA miele started a new jogging shoe franchise which would eventually evolve into the PUMA Easy Rider.\u00a0\\\\u0026lt;strong\\\\u0026gt; In 1998, Jil Sander and PUMA launched the first ever fashion collaboration\\\\u0026lt;\/strong\\\\u0026gt; blending these two styles with \\\\u0026lt;strong\\\\u0026gt;the Jil Sander King\\\\u0026lt;\/strong\\\\u0026gt;. This shoe served as the \\\\u0026lt;strong\\\\u0026gt;design inspiration of the Avanti\\\\u0026lt;\/strong\\\\u0026gt; which was later established by PUMA in 2001. Now \\\\u0026lt;strong\\\\u0026gt;in 2023, Rihanna has added her personal design language and creative elements\\\\u0026lt;\/strong\\\\u0026gt;, from the details of the leather to the gum of the outsole, \\\\u0026lt;strong\\\\u0026gt;putting her very own spin on this classic PUMA style.\u00a0\\\\u0026lt;\/strong\\\\u0026gt;\\\\u0026lt;br\/\\\\u0026gt;\\\\n\\u0022,\\u0022width\\u0022:\\u0022Wide\\u0022,\\u0022aspect\\u0022:\\u00220\\u0022,\\u0022style\\u0022:\\u00222b\\u0022} \/\\u002d\\u002d\\u003e\\u003c!\\u002d\\u002d wp:puma\/row-image-single 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\/\\u002d\\u002d\\u003e\\u003c!\\u002d\\u002d wp:puma\/row-text-single {\\u0022content\\u0022:\\u0022\\\\u003cp\\\\u003e\u201cI wanted to bring something iconic from the archives to the street, and the late great Pel\u00e9 made the Avanti shoe so iconic. \u201d\\\\u003c\/p\\\\u003e\\\\n\\\\u003cbr\/\\\\u003e\\\\u003cbr\/\\\\u003eRihanna\\u0022,\\u0022width\\u0022:\\u0022Wide\\u0022,\\u0022style\\u0022:\\u0022quote\\u0022} \/\\u002d\\u002d\\u003e\\u003c!\\u002d\\u002d wp:puma\/row-text-single {\\u0022content\\u0022:\\u0022\\\\u003cp\\\\u003e\u201cIt\u2019s been such an exciting start to our partnership. We spent time together opening up the PUMA archive and identifying the right product that spoke to Rihanna.  The Avanti is a PUMA classic with a unique and iconic point of view on terrace. I\u2019m very happy to see this project come to life and even more excited for what the coming years have in store for us together.\u201d     \\\\u003c\/p\\\\u003e\\\\n\\\\u003cbr\/\\\\u003e\\\\u003cbr\/\\\\u003eMaria Valdes, Chief Product Officer at PUMA\\u0022,\\u0022width\\u0022:\\u0022Wide\\u0022,\\u0022style\\u0022:\\u0022quote\\u0022} \/\\u002d\\u002d\\u003e\\u003c!\\u002d\\u002d wp:puma\/row-text-single {\\u0022content\\u0022:\\u0022\\\\u0026lt;br\/\\\\u0026gt;\\\\u0026lt;strong\\\\u0026gt;The FENTY x PUMA Avanti is a fashion take on the football trend\\\\u0026lt;\/strong\\\\u0026gt; with \\\\u0026lt;strong\\\\u0026gt;buttery soft vintage leather\\\\u0026lt;\/strong\\\\u0026gt;, a fold over tongue with a debossed and printed \\\\u0026lt;strong\\\\u0026gt;gold-foil FENTY and PUMA CAT logo\\\\u0026lt;\/strong\\\\u0026gt;.\u00a0 With a \\\\u0026lt;strong\\\\u0026gt;gum outsole\\\\u0026lt;\/strong\\\\u0026gt; and leather footbed, the details of the Avanti nod to PUMA\u2019s deep history and heritage in the sport of football. The \\\\u0026lt;strong\\\\u0026gt;black and white version\\\\u0026lt;\/strong\\\\u0026gt; is complimented by \\\\u0026lt;strong\\\\u0026gt;a chrome execution\\\\u0026lt;\/strong\\\\u0026gt; with laser etched logos and leather chrome details.\\\\u0026lt;br\/\\\\u0026gt;\\\\n\\u0022,\\u0022width\\u0022:\\u0022Wide\\u0022,\\u0022aspect\\u0022:\\u00220\\u0022,\\u0022style\\u0022:\\u00222b\\u0022} \/\\u002d\\u002d\\u003e\\u003c!\\u002d\\u002d wp:puma\/row-image-single 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\/\\u002d\\u002d\\u003e\\u003c!\\u002d\\u002d wp:puma\/row-text-single {\\u0022content\\u0022:\\u0022\\\\u0026lt;br\/\\\\u0026gt;As Creative Director, \\\\u0026lt;strong\\\\u0026gt;Rihanna\u2019s first FENTY x PUMA campaign\\\\u0026lt;\/strong\\\\u0026gt; \u2013 shot by Dennis Leupold with a \\\\u0026lt;strong\\\\u0026gt;set design inspired by the pentagon shape and stitching on a football\\\\u0026lt;\/strong\\\\u0026gt; \u2013 features notable \\\\u0026lt;strong\\\\u0026gt;names including Rihanna, A$AP Nast, Pure, Felix Mallard\\\\u0026lt;\/strong\\\\u0026gt; as well as \\\\u0026lt;strong\\\\u0026gt;two young kids.\\\\u0026lt;\/strong\\\\u0026gt;\\\\u0026lt;br\/\\\\u0026gt;\\\\n\\u0022,\\u0022width\\u0022:\\u0022Wide\\u0022,\\u0022aspect\\u0022:\\u00220\\u0022,\\u0022style\\u0022:\\u00222b\\u0022} \/\\u002d\\u002d\\u003e\\u003c!\\u002d\\u002d wp:puma\/row-text-single {\\u0022content\\u0022:\\u0022\\\\u003cspan class=\\\\u0022textStyle_intro\\\\u0022\\\\u003eThe FENTY x PUMA Avanti is available worldwide on puma.com and select retailers beginning 15 September 2023 at 10am EST.\\\\u003c\/span\\\\u003e\\\\n\\\\u0026lt;br\/\\\\u0026gt;\u00a0\\\\u0026lt;br\/\\\\u0026gt;\\\\n\\\\u003cspan class=\\\\u0022textStyle_intro\\\\u0022\\\\u003eA second Avanti drop will follow this fall. Stay tuned for more details to come \ud83c\udf89.\\\\u003c\/span\\\\u003e\\\\n\\u0022,\\u0022width\\u0022:\\u0022Wide\\u0022,\\u0022aspect\\u0022:\\u00220\\u0022,\\u0022style\\u0022:\\u00222b\\u0022} \/\\u002d\\u002d\\u003e\\u003c!\\u002d\\u002d wp:puma\/row-social-embed {\\u0022size\\u0022:\\u00224\\u0022,\\u0022embed1\\u0022:\\u0022\\\\u003cblockquote class=\\\\u0022instagram-media\\\\u0022 data-instgrm-captioned data-instgrm-permalink=\\\\u0022https:\/\/www.instagram.com\/p\/Cw5KxWDKU6q\/?utm_source=ig_embed\\\\u0026amp;utm_campaign=loading\\\\u0022 data-instgrm-version=\\\\u002214\\\\u0022 style=\\\\u0022 background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\\\\u0022\\\\u003e\\\\u003cdiv style=\\\\u0022padding:16px;\\\\u0022\\\\u003e \\\\u003ca href=\\\\u0022https:\/\/www.instagram.com\/p\/Cw5KxWDKU6q\/?utm_source=ig_embed\\\\u0026amp;utm_campaign=loading\\\\u0022 style=\\\\u0022 background:#FFFFFF; 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flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\\\\u0022\\\\u003e \\\\u003cdiv style=\\\\u0022 background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\\\\u0022\\\\u003e\\\\u003c\/div\\\\u003e \\\\u003cdiv style=\\\\u0022 background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\\\u0022\\\\u003e\\\\u003c\/div\\\\u003e\\\\u003c\/div\\\\u003e\\\\u003c\/a\\\\u003e\\\\u003cp style=\\\\u0022 color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\\\\u0022\\\\u003e\\\\u003ca href=\\\\u0022https:\/\/www.instagram.com\/reel\/Cw2zCSXLJQK\/?utm_source=ig_embed\\\\u0026amp;utm_campaign=loading\\\\u0022 style=\\\\u0022 color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\\\\u0022 target=\\\\u0022_blank\\\\u0022\\\\u003eA post shared by PUMA Sportstyle (@pumasportstyle)\\\\u003c\/a\\\\u003e\\\\u003c\/p\\\\u003e\\\\u003c\/div\\\\u003e\\\\u003c\/blockquote\\\\u003e \\\\u003cscript async src=\\\\u0022\/\/www.instagram.com\/embed.js\\\\u0022\\\\u003e\\\\u003c\/script\\\\u003e\\u0022} \/\\u002d\\u002d\\u003e\\u003c!\\u002d\\u002d wp:puma\/row-headline {\\u0022h1\\u0022:\\u0022More News\\u0022,\\u0022width\\u0022:\\u0022Wide\\u0022} \/\\u002d\\u002d\\u003e\\u003c!\\u002d\\u002d wp:puma\/row-article-multi {\\u0022migrateBlock\\u0022:true,\\u0022numArticles\\u0022:2,\\u0022title\\u0022:\\u0022More News\\u0022,\\u0022icon\\u0022:\\u0022\\u0022,\\u0022manualArticles\\u0022:[{\\u0022id\\u0022:52469},{\\u0022id\\u0022:52793}],\\u0022mode\\u0022:\\u0022manual\\u0022,\\u0022aspect\\u0022:\\u00221\\u0022} \/\\u002d\\u002d\\u003e\",\"title\":\"Rihanna launches The Avanti\",\"excerpt\":\"Global icon Rihanna and sports company PUMA have officially launched their newest product franchise together. Rihanna returns to the brand as the Creative Director of FENTY x PUMA with a multi-year partnership and several product launches in the pipeline.\u00a0 The return of FENTY x PUMA blends PUMA\u2019s deep history and heritage in sport with Rihanna\u2019s iconic stature as a leader in music, culture and fashion.\\nThe FENTY x PUMA Avanti, the first footwear franchise of the partnership, is an unconventional mix of two PUMA icons blending the high-quality leather design of the King football boot with the outsole of the heritage running shoe, Easy Rider.\\n\",\"status\":\"publish\",\"password\":\"\",\"name\":\"rihanna-launches-the-avanti\",\"modified\":\"2025-09-19 14:32:15\",\"modified_gmt\":\"2025-09-19 14:32:15\",\"content_filtered\":\"\",\"parent\":0,\"type\":\"post\",\"mime_type\":\"\",\"datetime_local\":\"September 7, 2023 at 2:31\u202fPM\",\"date_local\":\"September 7, 2023\",\"time_local\":\"2:31\u202fPM\",\"slug\":\"rihanna-launches-the-avanti\",\"url\":\"https:\/\/www.puma-catchup.com\/sportstyle\/rihanna-launches-the-avanti\/\",\"featured_image\":{\"width\":1510,\"height\":840,\"file\":\"2023\/09\/Header-Fenty-2023.png\",\"filesize\":338659,\"sizes\":{\"medium\":{\"file\":\"Header-Fenty-2023-300x167.png\",\"width\":300,\"height\":167,\"mime-type\":\"image\/png\",\"filesize\":17796},\"large\":{\"file\":\"Header-Fenty-2023-1024x570.png\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/png\",\"filesize\":170334},\"thumbnail\":{\"file\":\"Header-Fenty-2023-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":16081},\"medium_large\":{\"file\":\"Header-Fenty-2023-768x427.png\",\"width\":768,\"height\":427,\"mime-type\":\"image\/png\",\"filesize\":97841},\"trp-custom-language-flag\":{\"file\":\"Header-Fenty-2023-18x10.png\",\"width\":18,\"height\":10,\"mime-type\":\"image\/png\",\"filesize\":532}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":53019,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/09\/Header-Fenty-2023.png\",\"title\":\"Header-Fenty-2023\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"Rihanna launches The Avanti\",\"categories\":[{\"term_id\":3,\"name\":\"Sportstyle\",\"slug\":\"sportstyle\",\"term_group\":0,\"term_taxonomy_id\":3,\"taxonomy\":\"category\",\"description\":\"\",\"parent\":0,\"count\":351,\"filter\":\"raw\",\"url\":\"https:\/\/www.puma-catchup.com\/category\/sportstyle\/\"}],\"theCategory\":{\"term_id\":3,\"name\":\"Sportstyle\",\"slug\":\"sportstyle\",\"term_group\":0,\"term_taxonomy_id\":3,\"taxonomy\":\"category\",\"description\":\"\",\"parent\":0,\"count\":351,\"filter\":\"raw\",\"url\":\"https:\/\/www.puma-catchup.com\/category\/sportstyle\/\"},\"isFeaturedArticle\":true,\"isTopArticle\":true},{\"id\":59878,\"ID\":59878,\"post_author\":\"4\",\"post_date\":\"2024-07-30 07:00:09\",\"post_date_gmt\":\"2024-07-30 05:00:09\",\"post_content\":\"\\u003c!\\u002d\\u002d wp:puma\/row-post-header 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