{"id":59722,"date":"2024-07-24T12:00:20","date_gmt":"2024-07-24T10:00:20","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=59722"},"modified":"2025-11-20T08:44:59","modified_gmt":"2025-11-20T08:44:59","slug":"puma-refibre-takes-over-new-york-city","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/es\/corporate\/puma-refibre-takes-over-new-york-city\/","title":{"rendered":"PUMA RE:FIBRE CONQUISTA NUEVA YORK"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/es\/\">Inicio<\/a>\/\n        <a href=\"\/es\/category\/corporate\/\">Corporativo<\/a>\/\n        PUMA RE:FIBRE TOMA NUEVA YORK\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/RE-FIBRE-NYC-Header.png\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/es\/category\/corporate\/\">Corporativo<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fcorporate%2Fpuma-refibre-takes-over-new-york-city%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fcorporate%2Fpuma-refibre-takes-over-new-york-city%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/es\/corporate\/puma-refibre-takes-over-new-york-city\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fcorporate%2Fpuma-refibre-takes-over-new-york-city%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >RE:FIBRE TOMA LA CIUDAD DE NUEVA YORK<\/h1>\n        <div class=\"articleintro\" >Un fin de semana lleno de upcycling, emoci\u00f3n y bordados<\/div>\n        <div class=\"date\">24 de julio de 2024 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;PUMA RE:FIBRE TAKES OVER NEW YORK&quot;, \"text\": &quot;This year, we hit a major milestone by upscaling our textile-to-textile recycling program RE:FIBRE, producing millions of PUMA replica football jerseys for 35 clubs, including Euro and Copa Am\\u00e9rica teams.&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/es\/corporate\/puma-refibre-takes-over-new-york-city\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/es\/corporate\/puma-refibre-takes-over-new-york-city\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/es\/corporate\/puma-refibre-takes-over-new-york-city\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fcorporate%2Fpuma-refibre-takes-over-new-york-city%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fcorporate%2Fpuma-refibre-takes-over-new-york-city%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Este a\u00f1o hemos alcanzado un hito importante al ampliar nuestro programa de reciclaje textil RE:FIBRE, produciendo millones de r\u00e9plicas de camisetas de f\u00fatbol PUMA para 35 clubes, incluidas las selecciones de la Eurocopa y la Copa Am\u00e9rica. Todas estas camisetas est\u00e1n fabricadas con 100% de materiales reciclados, de los que al menos 75% proceden de residuos textiles.<\/span><br><strong class=\"textStyle_description\">Para celebrarlo, organizamos un fin de semana de festejos en nuestra tienda insignia de Nueva York, coincidiendo con el lanzamiento de las equipaciones de casa del AC Milan y el Manchester City y su pr\u00f3ximo partido en Nueva York. Los fans de PUMA, el AC Milan y el Manchester City se reunieron para celebrar nuestros logros RE:FIBRE. Sum\u00e9rgete en el art\u00edculo completo para conocer todos los detalles y ver c\u00f3mo conquistamos la gran manzana.<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">\ud83c\udfac Echa un vistazo a la RECAP \ud83d\udc47<\/span><br><br>\u00a0<br><br><iframe class=\"instagram-media instagram-media-rendered\" id=\"instagram-embed-0\" src=\"https:\/\/www.instagram.com\/reel\/C9xa7sEubpx\/embed\/captioned\/?cr=1&amp;v=14&amp;wp=540&amp;rd=https%3A%2F%2Fwww.puma-catchup.com&amp;rp=%2Fwp-admin%2Fpost.php%3Fpost%3D59722%26action%3Dedit#%7B%22ci%22%3A0%2C%22os%22%3A3930.800000000745%7D\" allowtransparency=\"true\" allowfullscreen=\"true\" frameborder=\"0\" height=\"1005\" data-instgrm-payload-id=\"instagram-media-payload-0\" scrolling=\"no\" style=\"background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid rgb(219, 219, 219); box-shadow: none; display: block; margin: 0px 0px 12px; min-width: 326px; padding: 0px;\"><\/iframe><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row two columns -->\n<div class=\"row rowTwoColumnsWide spacing\">\n    <div class=\"col articleText\">\n        <div ><span class=\"textStyle_intro\">2 camisetas de partido. 2 leyendas. 100 insignias<\/span><br><br>El s\u00e1bado, sorprendimos a los 50 primeros clientes que compraron la nueva equipaci\u00f3n RE:FIBRE AC Milan o Man City con un <strong>insignia de edici\u00f3n limitada<\/strong>, reciclado de camisetas usadas por <strong>Jack Grealish y Christian Pulisic<\/strong>. Estas insignias son <strong>hecho a mano por nuestra Voz de una RE:Generaci\u00f3n, Andrew Burgess,<\/strong> y se envasaban en una caja de regalo que inclu\u00eda una placa con el n\u00famero de lote y los detalles del juego, lo que las convert\u00eda en <strong>una pieza de coleccionista \u00fanica<\/strong>.<\/div>\n    <\/div>\n    <div class=\"col articleText\">\n        <div ><div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-59722-9\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-20-23-58-55-Batches-first-customers.mp4?_=9\"><\/source><a href=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-20-23-58-55-Batches-first-customers.mp4\">https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-20-23-58-55-Batches-first-customers.mp4<\/a><\/video><\/div>\n<\/div>\n    <\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" ><blockquote><span style=\"white-space-collapse: preserve;\">\u201cNo s\u00f3lo es una pieza bonita, sino saber exactamente de d\u00f3nde procede, en qu\u00e9 parte de la camiseta estaba. Y no s\u00f3lo eso, sino tambi\u00e9n el detalle de saber en qu\u00e9 partido estuvo y qui\u00e9n lo hizo. Es genial. Un gran trabajo. Es otro nivel de interacci\u00f3n con los aficionados. Gracias PUMA, gracias AC Milan\u201d.\u201d<\/span><\/blockquote><strong class=\"textStyle_description\">Miembro del AC Milan Club NYC que acudi\u00f3 a la tienda para hacerse con uno de los lotes limitados.<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image multi 1 -->\n<div class=\"row rowImages2 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/RE-FIBRE-AC-MILAN-BATCH.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/RE-FIBRE-MANCITY-BATCH-1.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><strong class=\"textStyle_description\">Nuestro artista del upcycling y voz de una RE:Generation, Andrew Burgess, se uni\u00f3 a nosotros in situ, produciendo en directo sus insignias en el escaparate de la tienda insignia, atrayendo la atenci\u00f3n de la multitud de la 5\u00aa Avenida de Nueva York.<\/strong><br><br><div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-59722-10\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/IMG_3680.mp4?_=10\"><\/source><a href=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/IMG_3680.mp4\">https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/IMG_3680.mp4<\/a><\/video><\/div><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row two columns -->\n<div class=\"row rowTwoColumnsWide spacing\">\n    <div class=\"col articleText\">\n        <div ><span class=\"textStyle_intro\">Recicla tu estilo deportivo<\/span><br><br>El domingo celebramos <strong>tres talleres exclusivos de 1 hora<\/strong> dirigido por Andrew Burgess. Los asistentes se inscribieron por orden de llegada y todos los talleres se llenaron por completo. Los participantes mostraron sus <strong>habilidades de costura<\/strong> o l<strong>ganado desde cero c\u00f3mo coser<\/strong> a <strong>camiseta personalizada<\/strong> o un <strong>bolso de mano reciclado<\/strong> de un jersey.<br><br>Todas las camisetas y jerseys utilizados para hacer las camisetas y bolsas personalizadas proced\u00edan\u00a0<strong>de camisetas viejas o stock muerto<\/strong>.<\/div>\n    <\/div>\n    <div class=\"col articleText\">\n        <div ><div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-59722-11\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-22-08-13-Workshops-general-impressions.mp4?_=11\"><\/source><a href=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-22-08-13-Workshops-general-impressions.mp4\">https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-22-08-13-Workshops-general-impressions.mp4<\/a><\/video><\/div>\n<\/div>\n    <\/div>\n<\/div>\n\n\n<!-- row two columns -->\n<div class=\"row rowTwoColumnsWide spacing\">\n    <div class=\"col articleText\">\n        <div ><div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-59722-12\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-22-59-44-Workshop-Finished-Prod.mp4?_=12\"><\/source><a href=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-22-59-44-Workshop-Finished-Prod.mp4\">https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-22-59-44-Workshop-Finished-Prod.mp4<\/a><\/video><\/div>\n<\/div>\n    <\/div>\n    <div class=\"col articleText\">\n        <div >Compa\u00f1eros influyentes <strong>Bryan Joel<\/strong> y <strong>Charles Etoroma<\/strong> se uni\u00f3 a los talleres de Andrews, y a\u00f1adi\u00f3 un nuevo giro creativo a la experiencia.<br><br>Nuestros participantes, personas de <strong>todas las edades<\/strong>-desde nietos a abuelas- eran <strong>tan entusiasmado por aprender nuevas habilidades<\/strong> y <strong>llevarse sus objetos hechos a mano<\/strong>. Muchos de los participantes <strong>que nunca hab\u00eda cosido<\/strong> sali\u00f3 de la tienda insignia de Nueva York no s\u00f3lo con <strong>su primer proyecto de bricolaje<\/strong> sino tambi\u00e9n con <strong>nuevos conocimientos sobre c\u00f3mo hacer que su ropa dure m\u00e1s.<\/strong><br><\/div>\n    <\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-59722-13\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-23-20-30-Workshop-End.mp4?_=13\"><\/source><a href=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-23-20-30-Workshop-End.mp4\">https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-23-20-30-Workshop-End.mp4<\/a><\/video><\/div>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" >El fin de semana fue un gran \u00e9xito, con la tienda insignia de Nueva York rebosante de energ\u00eda, creatividad y nuevos conocimientos sobre sostenibilidad y circularidad.<br><br><span class=\"textStyle_intro\">\u00a1Bien hecho, Equipo PUMA en NYC \ud83d\udc08\u200d\u2b1b\ud83d\uddfd!<\/span><br><span class=\"textStyle_intro\"><\/span><br><span class=\"textStyle_intro\">Porque s\u00f3lo hay un PARA SIEMPRE. \u00a1Hag\u00e1moslo MEJOR!<\/span><br><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>RE:FIBRA<\/h2><p>El programa RE:FIBRE utiliza residuos de poli\u00e9ster procedentes de recortes de f\u00e1brica, productos defectuosos y ropa usada para crear nuevos tejidos. Esta iniciativa pretende reducir los residuos textiles, evitar que los residuos de poli\u00e9ster vayan a parar a los vertederos y reducir la dependencia de las botellas de pl\u00e1stico para producir poli\u00e9ster reciclado.<\/p><br><p>Partiendo de las 46.000 camisetas RE:FIBRE producidas en 2023, ahora estamos explorando t\u00e9cnicas de reciclado diversificadas, como el reciclado termomec\u00e1nico y qu\u00edmico, para aumentar significativamente nuestra capacidad de reciclar residuos textiles.<\/p><br><p><a href=\"https:\/\/foreverbetter.com\/en\/circularity\/refibre\" target=\"_blank\" rel=\"noopener\"><strong>\ud83d\udc49 \u00a1M\u00e1s informaci\u00f3n sobre RE:FIBRE!<\/strong><\/a><\/p><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>Hacer realidad los sue\u00f1os de los hinchas del AC Milan<\/h2><p><iframe loading=\"lazy\" title=\"RE-FIBRE Lotes II\" src=\"https:\/\/www.youtube.com\/embed\/7YW0FaTQlj0\" width=\"300\" height=\"763\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>\u00a1El upcycling es DIVERTIDO!<\/h2><p><iframe loading=\"lazy\" title=\"Taller RE-FIBRE II\" src=\"https:\/\/www.youtube.com\/embed\/xK_8RR7M854\" width=\"300\" height=\"763\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row social embed -->\n<div class=\"row rowEmbed1 spacing\">\n        <div class=\"col\">\n         <blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C9iv9VIspbI\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/C9iv9VIspbI\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver esta publicaci\u00f3n en Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/C9iv9VIspbI\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Una publicaci\u00f3n compartida por andrew (@wandythemaker)<\/a><\/p><\/div><\/blockquote> <script async type='text\/plain' class='optanon-category-C0004' src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n        <\/div>\n<\/div>\n\n\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnWide\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >M\u00e1s noticias<\/h2>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"row articleMulti2 spacing\">\n\t    <div class=\"col articleTeaser\" >\n\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/corporate\/forever-better-week-puma-hq-recap\/\" \n\t\t\t     tabindex=\"-1\" \n\t\t\t    id=\"57533\"\n\t\t\t     style=\"width:100%;position:relative;overflow:hidden;\t\t\t    aspect-ratio:1\t\t\t    ;\" >\n\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t    class=\"hoverZoom\"\n\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/05\/Puma_Behind-the-Factory_image_0098_low-res.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/es\/category\/corporate\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Corporativo<\/a>\n\t        <h4>UNA SEMANA DEDICADA A LA SOSTENIBILIDAD<\/h4>\n\t\t\t<div class=\"description shortExcerpt\">\n\t\t\t\tEn abril, el compromiso de PUMA con la sostenibilidad fue m\u00e1s all\u00e1 del Di\u00e1logo con las Partes Interesadas celebrado en nuestra sede central. Durante la campa\u00f1a FOREVER. MEJOR. WEEK, una serie de eventos involucraron a los empleados de PUMA y se centraron en iniciativas de sostenibilidad. Durante esta semana dedicada, las Voces de RE:GENERATION Aishwarya Sharma, Jade Roche, Luke Jaque-Rodney y Andrew Burgess visitaron Herzogenaurach y compartieron interesantes ideas, deliciosa comida, habilidades de upcycling y valiosos conocimientos.\nSi te perdiste alguno de estos eventos o quieres revivirlos, despl\u00e1zate hacia abajo para ver los v\u00eddeos de FOREVER. MEJOR. SEMANA.\n\n\t\t\t<\/div>\n\t\t\t<a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/es\/corporate\/forever-better-week-puma-hq-recap\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n\t\t<\/div>\n\t    <div class=\"col articleTeaser\" >\n\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/corporate\/pumas-2023-journey-to-be-forever-better\/\" \n\t\t\t     tabindex=\"-1\" \n\t\t\t    id=\"55500\"\n\t\t\t     style=\"width:100%;position:relative;overflow:hidden;\t\t\t    aspect-ratio:1\t\t\t    ;\" >\n\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t    class=\"hoverZoom\"\n\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/03\/Final-Header.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/es\/category\/corporate\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Corporativo<\/a>\n\t        <h4>El viaje de PUMA para ser PARA SIEMPRE. MEJOR.<\/h4>\n\t\t\t<div class=\"description shortExcerpt\">\n\t\t\t\tEn 2023, el viaje FOREVER. BETTER. de PUMA cobr\u00f3 impulso. En el proyecto RE:SUEDE, convertimos una versi\u00f3n experimental de nuestras ic\u00f3nicas zapatillas SUEDE en compost bajo ciertas condiciones industriales hechas a medida. A trav\u00e9s de RE:FIBRE, mostramos el proceso que se esconde detr\u00e1s de la transformaci\u00f3n de los residuos textiles antiguos en nuevos tejidos y, a trav\u00e9s de nuestra iniciativa Voices of a RE:GENERATION, los j\u00f3venes agentes de cambio continuaron desafi\u00e1ndonos a hacerlo MEJOR.\nEcha un vistazo a lo que PUMA ha hecho en 2023:\n\n\t\t\t<\/div>\n\t\t\t<a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/es\/corporate\/pumas-2023-journey-to-be-forever-better\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Este a\u00f1o hemos alcanzado un hito importante al ampliar nuestro programa de reciclaje textil RE:FIBRE, produciendo millones de r\u00e9plicas de camisetas de f\u00fatbol PUMA para 35 clubes, incluidas las selecciones de la Eurocopa y la Copa Am\u00e9rica.<\/p>","protected":false},"author":4,"featured_media":59724,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":true,"is_featured_article":true,"EasyPostViewCounter":15724,"meta-headline":"RE:FIBRE TAKES OVER NEW YORK CITY","footnotes":""},"categories":[6],"class_list":["post-59722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate"],"fullData":{"ID":59722,"post_author":"4","post_date":"2024-07-24 12:00:20","post_date_gmt":"2024-07-24 10:00:20","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":59724},\"headline\":\"RE:FIBRE TAKES OVER NEW YORK CITY\",\"content\":\"A weekend full of upcycling, excitement and embroidery\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;This year, we hit a major milestone by upscaling our textile-to-textile recycling program RE:FIBRE, producing millions of PUMA replica football jerseys for 35 clubs, including Euro and Copa Am\\u0026eacute;rica teams. All these jerseys are made from 100% recycled materials, with at least 75% sourced from textile waste.\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong class=\\u0026quot;textStyle_description\\u0026quot;\\u0026gt;To celebrate, we hosted a weekend of festivities at our New York flagship store, coinciding with the release of the AC Milan and Manchester City home kits and their upcoming match in New York City. Fans of PUMA, AC Milan, and Manchester City came together to celebrate our RE:FIBRE achievements. Dive into the full article to catch all the details and see how we took over the big apple!\\u0026lt;\/strong\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;\ud83c\udfac Check out the RECAP \ud83d\udc47\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;iframe class=\\u0026quot;instagram-media instagram-media-rendered\\u0026quot; id=\\u0026quot;instagram-embed-0\\u0026quot; src=\\u0026quot;https:\/\/www.instagram.com\/reel\/C9xa7sEubpx\/embed\/captioned\/?cr=1\\u0026amp;amp;v=14\\u0026amp;amp;wp=540\\u0026amp;amp;rd=https%3A%2F%2Fwww.puma-catchup.com\\u0026amp;amp;rp=%2Fwp-admin%2Fpost.php%3Fpost%3D59722%26action%3Dedit#%7B%22ci%22%3A0%2C%22os%22%3A3930.800000000745%7D\\u0026quot; allowtransparency=\\u0026quot;true\\u0026quot; allowfullscreen=\\u0026quot;true\\u0026quot; frameborder=\\u0026quot;0\\u0026quot; height=\\u0026quot;1005\\u0026quot; data-instgrm-payload-id=\\u0026quot;instagram-media-payload-0\\u0026quot; scrolling=\\u0026quot;no\\u0026quot; style=\\u0026quot;background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid rgb(219, 219, 219); box-shadow: none; display: block; margin: 0px 0px 12px; min-width: 326px; padding: 0px;\\u0026quot;\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;2 match jerseys. 2 legends. 100 badges\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;On Saturday, we surprised the first 50 customers to purchase the new RE:FIBRE AC Milan or Man City replica kit with a \\u0026lt;strong\\u0026gt;limited edition badge\\u0026lt;\/strong\\u0026gt;, upcycled from jerseys worn by \\u0026lt;strong\\u0026gt;Jack Grealish and Christian Pulisic\\u0026lt;\/strong\\u0026gt;. These badges are \\u0026lt;strong\\u0026gt;handmade by our Voice of A RE:Generation, Andrew Burgess,\\u0026lt;\/strong\\u0026gt; and were packaged in a gift box including a plate indicating the batch number and game details, making them \\u0026lt;strong\\u0026gt;a one of a kind collectors item\\u0026lt;\/strong\\u0026gt;.\",\"contentRight\":\"\\u0026lt;div style=\\u0026quot;width: 640px;\\u0026quot; class=\\u0026quot;wp-video\\u0026quot;\\u0026gt;\\u0026lt;video class=\\u0026quot;wp-video-shortcode\\u0026quot; id=\\u0026quot;video-59722-9\\u0026quot; width=\\u0026quot;640\\u0026quot; height=\\u0026quot;360\\u0026quot; preload=\\u0026quot;metadata\\u0026quot; controls=\\u0026quot;controls\\u0026quot;\\u0026gt;\\u0026lt;source type=\\u0026quot;video\/mp4\\u0026quot; src=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-20-23-58-55-Batches-first-customers.mp4?_=9\\u0026quot;\\u0026gt;\\u0026lt;\/source\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-20-23-58-55-Batches-first-customers.mp4\\u0026quot;\\u0026gt;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-20-23-58-55-Batches-first-customers.mp4\\u0026lt;\/a\\u0026gt;\\u0026lt;\/video\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\",\"width\":\"Wide\",\"className\":\"\",\"spacing\":\"spacing\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;blockquote\\u0026gt;\\u0026lt;span style=\\u0026quot;white-space-collapse: preserve;\\u0026quot;\\u0026gt;\\u0026ldquo;Not only is it a cool piece, but to know exactly where it came from, where on the jersey it was. Not only that, but just the thought that went into and putting in what match it was in and by who. This is great. Great work done. This is a whole different level of interaction with the fans. Thank you PUMA, thank you AC Milan.\\u0026rdquo;\\u0026lt;\/span\\u0026gt;\\u0026lt;\/blockquote\\u0026gt;\\u0026lt;strong class=\\u0026quot;textStyle_description\\u0026quot;\\u0026gt;Member of the AC Milan Club NYC who came to the store to get one of the limited batches.\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-multi {\"images\":[{\"id\":59726},{\"id\":59727}],\"showCaptions\":[false,false],\"className\":\"\",\"style\":\"2\",\"aspect\":\"0\",\"headlines\":[],\"captions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong class=\\u0026quot;textStyle_description\\u0026quot;\\u0026gt;Our upcycling artist and Voice of a RE:Generation, Andrew Burgess, joined us on site, live producing his badges in the flagship store window, attracting the attention of the New York City 5th Avenue crowds.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;div style=\\u0026quot;width: 640px;\\u0026quot; class=\\u0026quot;wp-video\\u0026quot;\\u0026gt;\\u0026lt;video class=\\u0026quot;wp-video-shortcode\\u0026quot; id=\\u0026quot;video-59722-10\\u0026quot; width=\\u0026quot;640\\u0026quot; height=\\u0026quot;360\\u0026quot; preload=\\u0026quot;metadata\\u0026quot; controls=\\u0026quot;controls\\u0026quot;\\u0026gt;\\u0026lt;source type=\\u0026quot;video\/mp4\\u0026quot; src=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/IMG_3680.mp4?_=10\\u0026quot;\\u0026gt;\\u0026lt;\/source\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/IMG_3680.mp4\\u0026quot;\\u0026gt;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/IMG_3680.mp4\\u0026lt;\/a\\u0026gt;\\u0026lt;\/video\\u0026gt;\\u0026lt;\/div\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Upcycle Your Sportstyle\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;On Sunday, we held \\u0026lt;strong\\u0026gt;three exclusive 1-hour workshops\\u0026lt;\/strong\\u0026gt; run by Andrew Burgess. Costumers signed up on a first-come, first-served basis, and each workshop was completely booked out. Participants showcased their \\u0026lt;strong\\u0026gt;sewing skills\\u0026lt;\/strong\\u0026gt; or l\\u0026lt;strong\\u0026gt;earned from scratch how to sew\\u0026lt;\/strong\\u0026gt; a \\u0026lt;strong\\u0026gt;customized shirt\\u0026lt;\/strong\\u0026gt; or an \\u0026lt;strong\\u0026gt;upcycled tote bag\\u0026lt;\/strong\\u0026gt; from a jersey.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;All the t-shirts and jerseys used to make the customized shirts and tote bags came\\u0026nbsp;\\u0026lt;strong\\u0026gt;from old jerseys or dead stock\\u0026lt;\/strong\\u0026gt;.\",\"contentRight\":\"\\u0026lt;div style=\\u0026quot;width: 640px;\\u0026quot; class=\\u0026quot;wp-video\\u0026quot;\\u0026gt;\\u0026lt;video class=\\u0026quot;wp-video-shortcode\\u0026quot; id=\\u0026quot;video-59722-11\\u0026quot; width=\\u0026quot;640\\u0026quot; height=\\u0026quot;360\\u0026quot; preload=\\u0026quot;metadata\\u0026quot; controls=\\u0026quot;controls\\u0026quot;\\u0026gt;\\u0026lt;source type=\\u0026quot;video\/mp4\\u0026quot; src=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-22-08-13-Workshops-general-impressions.mp4?_=11\\u0026quot;\\u0026gt;\\u0026lt;\/source\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-22-08-13-Workshops-general-impressions.mp4\\u0026quot;\\u0026gt;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-22-08-13-Workshops-general-impressions.mp4\\u0026lt;\/a\\u0026gt;\\u0026lt;\/video\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\",\"width\":\"Wide\",\"className\":\"\",\"spacing\":\"spacing\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;div style=\\u0026quot;width: 640px;\\u0026quot; class=\\u0026quot;wp-video\\u0026quot;\\u0026gt;\\u0026lt;video class=\\u0026quot;wp-video-shortcode\\u0026quot; id=\\u0026quot;video-59722-12\\u0026quot; width=\\u0026quot;640\\u0026quot; height=\\u0026quot;360\\u0026quot; preload=\\u0026quot;metadata\\u0026quot; controls=\\u0026quot;controls\\u0026quot;\\u0026gt;\\u0026lt;source type=\\u0026quot;video\/mp4\\u0026quot; src=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-22-59-44-Workshop-Finished-Prod.mp4?_=12\\u0026quot;\\u0026gt;\\u0026lt;\/source\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-22-59-44-Workshop-Finished-Prod.mp4\\u0026quot;\\u0026gt;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-22-59-44-Workshop-Finished-Prod.mp4\\u0026lt;\/a\\u0026gt;\\u0026lt;\/video\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\",\"contentRight\":\"Fellow influencers \\u0026lt;strong\\u0026gt;Bryan Joel\\u0026lt;\/strong\\u0026gt; and \\u0026lt;strong\\u0026gt;Charles Etoroma\\u0026lt;\/strong\\u0026gt; joined Andrews workshops, and added a new creative twist to the experience.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Our participants, people of \\u0026lt;strong\\u0026gt;all ages\\u0026lt;\/strong\\u0026gt;\\u0026mdash;from grandsons to grandmas\\u0026mdash; were \\u0026lt;strong\\u0026gt;so excited to learn new skills\\u0026lt;\/strong\\u0026gt; and \\u0026lt;strong\\u0026gt;take their handmade items with them\\u0026lt;\/strong\\u0026gt;. A lot of the participants \\u0026lt;strong\\u0026gt;who had never sewn before\\u0026lt;\/strong\\u0026gt; left the New York Flagship store with not just \\u0026lt;strong\\u0026gt;their first DIY project\\u0026lt;\/strong\\u0026gt; but also with \\u0026lt;strong\\u0026gt;newfound knowledge on how to make their clothing last longer.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\",\"width\":\"Wide\",\"className\":\"\",\"spacing\":\"spacing\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;div style=\\u0026quot;width: 640px;\\u0026quot; class=\\u0026quot;wp-video\\u0026quot;\\u0026gt;\\u0026lt;video class=\\u0026quot;wp-video-shortcode\\u0026quot; id=\\u0026quot;video-59722-13\\u0026quot; width=\\u0026quot;640\\u0026quot; height=\\u0026quot;360\\u0026quot; preload=\\u0026quot;metadata\\u0026quot; controls=\\u0026quot;controls\\u0026quot;\\u0026gt;\\u0026lt;source type=\\u0026quot;video\/mp4\\u0026quot; src=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-23-20-30-Workshop-End.mp4?_=13\\u0026quot;\\u0026gt;\\u0026lt;\/source\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-23-20-30-Workshop-End.mp4\\u0026quot;\\u0026gt;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-23-20-30-Workshop-End.mp4\\u0026lt;\/a\\u0026gt;\\u0026lt;\/video\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"The weekend was a great success, with the New York Flagship Store buzzing with energy, creativity, and new knowledge about sustainability and circularity.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Well done, Team PUMA in NYC \ud83d\udc08\\u0026zwj;\u2b1b\ud83d\uddfd!\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Because there is only one FOREVER. Let\\u0026rsquo;s make it BETTER!\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;RE:FIBRE\\u0026lt;\/h2\\u0026gt;\\u0026lt;p\\u0026gt;The RE:FIBRE programme uses polyester waste from factory off-cuts, faulty goods, and pre-loved clothing to create new textiles. This initiative aims to reduce textile waste, prevent polyester waste from going to landfill, and reduce reliance on plastic bottles for producing recycled polyester.\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;Building on the 46,000 RE:FIBRE jerseys produced in 2023, we are now exploring diversified recycling techniques, such as thermo-mechanical and chemical recycling, to significantly increase our capacity to recycle textile waste.\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\/circularity\/refibre\\u0026quot; target=\\u0026quot;_blank\\u0026quot; rel=\\u0026quot;noopener\\u0026quot;\\u0026gt;\\u0026lt;strong\\u0026gt;\ud83d\udc49 Learn more about RE:FIBRE!\\u0026lt;\/strong\\u0026gt;\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;Making AC Milan Fans dreams come true\\u0026lt;\/h2\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;iframe loading=\\u0026quot;lazy\\u0026quot; title=\\u0026quot;RE-FIBRE Batches II\\u0026quot; src=\\u0026quot;https:\/\/www.youtube.com\/embed\/7YW0FaTQlj0\\u0026quot; width=\\u0026quot;300\\u0026quot; height=\\u0026quot;763\\u0026quot; frameborder=\\u0026quot;0\\u0026quot; allowfullscreen=\\u0026quot;allowfullscreen\\u0026quot;\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;\/p\\u0026gt;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;Upcycling is FUN!\\u0026lt;\/h2\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;iframe loading=\\u0026quot;lazy\\u0026quot; title=\\u0026quot;RE-FIBRE Workshop II\\u0026quot; src=\\u0026quot;https:\/\/www.youtube.com\/embed\/xK_8RR7M854\\u0026quot; width=\\u0026quot;300\\u0026quot; height=\\u0026quot;763\\u0026quot; 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flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt; \\u0026lt;div style=\\u0026quot; width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/div\\u0026gt; \\u0026lt;div style=\\u0026quot;display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\\u0026quot;\\u0026gt; \\u0026lt;div style=\\u0026quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt; \\u0026lt;div style=\\u0026quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/a\\u0026gt;\\u0026lt;p style=\\u0026quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\\u0026quot;\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.instagram.com\/reel\/C9iv9VIspbI\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0026quot; style=\\u0026quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\\u0026quot; target=\\u0026quot;_blank\\u0026quot;\\u0026gt;A post shared by andrew (@wandythemaker)\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/blockquote\\u0026gt; \\u0026lt;script async src=\\u0026quot;\/\/www.instagram.com\/embed.js\\u0026quot;\\u0026gt;\\u0026lt;\/script\\u0026gt;\",\"embed3\":\"\",\"embed2\":\"\",\"embed4\":\"\",\"size\":\"1\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-headline {\"h1\":\"More News\",\"className\":\"\",\"width\":\"Wide\",\"h2\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-article-multi {\"category\":[],\"articles\":\"\",\"manualArticles\":[{\"id\":57533},{\"id\":55500}],\"numArticles\":2,\"mode\":\"manual\",\"className\":\"\",\"aspect\":\"1\",\"includeTopStories\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","post_title":"PUMA RE:FIBRE TAKES OVER NEW YORK","post_excerpt":"This year, we hit a major milestone by upscaling our textile-to-textile recycling program RE:FIBRE, producing millions of PUMA replica football jerseys for 35 clubs, including Euro and Copa Am\u00e9rica teams.","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"puma-refibre-takes-over-new-york-city","to_ping":"","pinged":"","post_modified":"2025-11-20 08:44:59","post_modified_gmt":"2025-11-20 08:44:59","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=59722","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[6],"tags_input":[],"id":59722,"author":"4","date":"2024-07-24 12:00:20","date_gmt":"2024-07-24 10:00:20","content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":59724},\"headline\":\"RE:FIBRE TAKES OVER NEW YORK CITY\",\"content\":\"A weekend full of upcycling, excitement and embroidery\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;This year, we hit a major milestone by upscaling our textile-to-textile recycling program RE:FIBRE, producing millions of PUMA replica football jerseys for 35 clubs, including Euro and Copa Am\\u0026eacute;rica teams. All these jerseys are made from 100% recycled materials, with at least 75% sourced from textile waste.\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong class=\\u0026quot;textStyle_description\\u0026quot;\\u0026gt;To celebrate, we hosted a weekend of festivities at our New York flagship store, coinciding with the release of the AC Milan and Manchester City home kits and their upcoming match in New York City. Fans of PUMA, AC Milan, and Manchester City came together to celebrate our RE:FIBRE achievements. Dive into the full article to catch all the details and see how we took over the big apple!\\u0026lt;\/strong\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;\ud83c\udfac Check out the RECAP \ud83d\udc47\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;iframe class=\\u0026quot;instagram-media instagram-media-rendered\\u0026quot; id=\\u0026quot;instagram-embed-0\\u0026quot; src=\\u0026quot;https:\/\/www.instagram.com\/reel\/C9xa7sEubpx\/embed\/captioned\/?cr=1\\u0026amp;amp;v=14\\u0026amp;amp;wp=540\\u0026amp;amp;rd=https%3A%2F%2Fwww.puma-catchup.com\\u0026amp;amp;rp=%2Fwp-admin%2Fpost.php%3Fpost%3D59722%26action%3Dedit#%7B%22ci%22%3A0%2C%22os%22%3A3930.800000000745%7D\\u0026quot; allowtransparency=\\u0026quot;true\\u0026quot; allowfullscreen=\\u0026quot;true\\u0026quot; frameborder=\\u0026quot;0\\u0026quot; height=\\u0026quot;1005\\u0026quot; data-instgrm-payload-id=\\u0026quot;instagram-media-payload-0\\u0026quot; scrolling=\\u0026quot;no\\u0026quot; style=\\u0026quot;background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid rgb(219, 219, 219); box-shadow: none; display: block; margin: 0px 0px 12px; min-width: 326px; padding: 0px;\\u0026quot;\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;2 match jerseys. 2 legends. 100 badges\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;On Saturday, we surprised the first 50 customers to purchase the new RE:FIBRE AC Milan or Man City replica kit with a \\u0026lt;strong\\u0026gt;limited edition badge\\u0026lt;\/strong\\u0026gt;, upcycled from jerseys worn by \\u0026lt;strong\\u0026gt;Jack Grealish and Christian Pulisic\\u0026lt;\/strong\\u0026gt;. These badges are \\u0026lt;strong\\u0026gt;handmade by our Voice of A RE:Generation, Andrew Burgess,\\u0026lt;\/strong\\u0026gt; and were packaged in a gift box including a plate indicating the batch number and game details, making them \\u0026lt;strong\\u0026gt;a one of a kind collectors item\\u0026lt;\/strong\\u0026gt;.\",\"contentRight\":\"\\u0026lt;div style=\\u0026quot;width: 640px;\\u0026quot; class=\\u0026quot;wp-video\\u0026quot;\\u0026gt;\\u0026lt;video class=\\u0026quot;wp-video-shortcode\\u0026quot; id=\\u0026quot;video-59722-9\\u0026quot; width=\\u0026quot;640\\u0026quot; height=\\u0026quot;360\\u0026quot; preload=\\u0026quot;metadata\\u0026quot; controls=\\u0026quot;controls\\u0026quot;\\u0026gt;\\u0026lt;source type=\\u0026quot;video\/mp4\\u0026quot; src=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-20-23-58-55-Batches-first-customers.mp4?_=9\\u0026quot;\\u0026gt;\\u0026lt;\/source\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-20-23-58-55-Batches-first-customers.mp4\\u0026quot;\\u0026gt;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-20-23-58-55-Batches-first-customers.mp4\\u0026lt;\/a\\u0026gt;\\u0026lt;\/video\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\",\"width\":\"Wide\",\"className\":\"\",\"spacing\":\"spacing\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;blockquote\\u0026gt;\\u0026lt;span style=\\u0026quot;white-space-collapse: preserve;\\u0026quot;\\u0026gt;\\u0026ldquo;Not only is it a cool piece, but to know exactly where it came from, where on the jersey it was. Not only that, but just the thought that went into and putting in what match it was in and by who. This is great. Great work done. This is a whole different level of interaction with the fans. Thank you PUMA, thank you AC Milan.\\u0026rdquo;\\u0026lt;\/span\\u0026gt;\\u0026lt;\/blockquote\\u0026gt;\\u0026lt;strong class=\\u0026quot;textStyle_description\\u0026quot;\\u0026gt;Member of the AC Milan Club NYC who came to the store to get one of the limited batches.\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-multi {\"images\":[{\"id\":59726},{\"id\":59727}],\"showCaptions\":[false,false],\"className\":\"\",\"style\":\"2\",\"aspect\":\"0\",\"headlines\":[],\"captions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong class=\\u0026quot;textStyle_description\\u0026quot;\\u0026gt;Our upcycling artist and Voice of a RE:Generation, Andrew Burgess, joined us on site, live producing his badges in the flagship store window, attracting the attention of the New York City 5th Avenue crowds.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;div style=\\u0026quot;width: 640px;\\u0026quot; class=\\u0026quot;wp-video\\u0026quot;\\u0026gt;\\u0026lt;video class=\\u0026quot;wp-video-shortcode\\u0026quot; id=\\u0026quot;video-59722-10\\u0026quot; width=\\u0026quot;640\\u0026quot; height=\\u0026quot;360\\u0026quot; preload=\\u0026quot;metadata\\u0026quot; controls=\\u0026quot;controls\\u0026quot;\\u0026gt;\\u0026lt;source type=\\u0026quot;video\/mp4\\u0026quot; src=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/IMG_3680.mp4?_=10\\u0026quot;\\u0026gt;\\u0026lt;\/source\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/IMG_3680.mp4\\u0026quot;\\u0026gt;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/IMG_3680.mp4\\u0026lt;\/a\\u0026gt;\\u0026lt;\/video\\u0026gt;\\u0026lt;\/div\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Upcycle Your Sportstyle\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;On Sunday, we held \\u0026lt;strong\\u0026gt;three exclusive 1-hour workshops\\u0026lt;\/strong\\u0026gt; run by Andrew Burgess. Costumers signed up on a first-come, first-served basis, and each workshop was completely booked out. Participants showcased their \\u0026lt;strong\\u0026gt;sewing skills\\u0026lt;\/strong\\u0026gt; or l\\u0026lt;strong\\u0026gt;earned from scratch how to sew\\u0026lt;\/strong\\u0026gt; a \\u0026lt;strong\\u0026gt;customized shirt\\u0026lt;\/strong\\u0026gt; or an \\u0026lt;strong\\u0026gt;upcycled tote bag\\u0026lt;\/strong\\u0026gt; from a jersey.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;All the t-shirts and jerseys used to make the customized shirts and tote bags came\\u0026nbsp;\\u0026lt;strong\\u0026gt;from old jerseys or dead stock\\u0026lt;\/strong\\u0026gt;.\",\"contentRight\":\"\\u0026lt;div style=\\u0026quot;width: 640px;\\u0026quot; class=\\u0026quot;wp-video\\u0026quot;\\u0026gt;\\u0026lt;video class=\\u0026quot;wp-video-shortcode\\u0026quot; id=\\u0026quot;video-59722-11\\u0026quot; width=\\u0026quot;640\\u0026quot; height=\\u0026quot;360\\u0026quot; preload=\\u0026quot;metadata\\u0026quot; controls=\\u0026quot;controls\\u0026quot;\\u0026gt;\\u0026lt;source type=\\u0026quot;video\/mp4\\u0026quot; src=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-22-08-13-Workshops-general-impressions.mp4?_=11\\u0026quot;\\u0026gt;\\u0026lt;\/source\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-22-08-13-Workshops-general-impressions.mp4\\u0026quot;\\u0026gt;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-22-08-13-Workshops-general-impressions.mp4\\u0026lt;\/a\\u0026gt;\\u0026lt;\/video\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\",\"width\":\"Wide\",\"className\":\"\",\"spacing\":\"spacing\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;div style=\\u0026quot;width: 640px;\\u0026quot; class=\\u0026quot;wp-video\\u0026quot;\\u0026gt;\\u0026lt;video class=\\u0026quot;wp-video-shortcode\\u0026quot; id=\\u0026quot;video-59722-12\\u0026quot; width=\\u0026quot;640\\u0026quot; height=\\u0026quot;360\\u0026quot; preload=\\u0026quot;metadata\\u0026quot; controls=\\u0026quot;controls\\u0026quot;\\u0026gt;\\u0026lt;source type=\\u0026quot;video\/mp4\\u0026quot; src=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-22-59-44-Workshop-Finished-Prod.mp4?_=12\\u0026quot;\\u0026gt;\\u0026lt;\/source\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-22-59-44-Workshop-Finished-Prod.mp4\\u0026quot;\\u0026gt;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-22-59-44-Workshop-Finished-Prod.mp4\\u0026lt;\/a\\u0026gt;\\u0026lt;\/video\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\",\"contentRight\":\"Fellow influencers \\u0026lt;strong\\u0026gt;Bryan Joel\\u0026lt;\/strong\\u0026gt; and \\u0026lt;strong\\u0026gt;Charles Etoroma\\u0026lt;\/strong\\u0026gt; joined Andrews workshops, and added a new creative twist to the experience.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Our participants, people of \\u0026lt;strong\\u0026gt;all ages\\u0026lt;\/strong\\u0026gt;\\u0026mdash;from grandsons to grandmas\\u0026mdash; were \\u0026lt;strong\\u0026gt;so excited to learn new skills\\u0026lt;\/strong\\u0026gt; and \\u0026lt;strong\\u0026gt;take their handmade items with them\\u0026lt;\/strong\\u0026gt;. A lot of the participants \\u0026lt;strong\\u0026gt;who had never sewn before\\u0026lt;\/strong\\u0026gt; left the New York Flagship store with not just \\u0026lt;strong\\u0026gt;their first DIY project\\u0026lt;\/strong\\u0026gt; but also with \\u0026lt;strong\\u0026gt;newfound knowledge on how to make their clothing last longer.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\",\"width\":\"Wide\",\"className\":\"\",\"spacing\":\"spacing\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;div style=\\u0026quot;width: 640px;\\u0026quot; class=\\u0026quot;wp-video\\u0026quot;\\u0026gt;\\u0026lt;video class=\\u0026quot;wp-video-shortcode\\u0026quot; id=\\u0026quot;video-59722-13\\u0026quot; width=\\u0026quot;640\\u0026quot; height=\\u0026quot;360\\u0026quot; preload=\\u0026quot;metadata\\u0026quot; controls=\\u0026quot;controls\\u0026quot;\\u0026gt;\\u0026lt;source type=\\u0026quot;video\/mp4\\u0026quot; src=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-23-20-30-Workshop-End.mp4?_=13\\u0026quot;\\u0026gt;\\u0026lt;\/source\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-23-20-30-Workshop-End.mp4\\u0026quot;\\u0026gt;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/VIDEO-2024-07-21-23-20-30-Workshop-End.mp4\\u0026lt;\/a\\u0026gt;\\u0026lt;\/video\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"The weekend was a great success, with the New York Flagship Store buzzing with energy, creativity, and new knowledge about sustainability and circularity.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Well done, Team PUMA in NYC \ud83d\udc08\\u0026zwj;\u2b1b\ud83d\uddfd!\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Because there is only one FOREVER. Let\\u0026rsquo;s make it BETTER!\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;RE:FIBRE\\u0026lt;\/h2\\u0026gt;\\u0026lt;p\\u0026gt;The RE:FIBRE programme uses polyester waste from factory off-cuts, faulty goods, and pre-loved clothing to create new textiles. This initiative aims to reduce textile waste, prevent polyester waste from going to landfill, and reduce reliance on plastic bottles for producing recycled polyester.\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;Building on the 46,000 RE:FIBRE jerseys produced in 2023, we are now exploring diversified recycling techniques, such as thermo-mechanical and chemical recycling, to significantly increase our capacity to recycle textile waste.\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\/circularity\/refibre\\u0026quot; target=\\u0026quot;_blank\\u0026quot; rel=\\u0026quot;noopener\\u0026quot;\\u0026gt;\\u0026lt;strong\\u0026gt;\ud83d\udc49 Learn more about 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\\u0026lt;div style=\\u0026quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/a\\u0026gt;\\u0026lt;p style=\\u0026quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\\u0026quot;\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.instagram.com\/reel\/C9iv9VIspbI\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0026quot; style=\\u0026quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\\u0026quot; target=\\u0026quot;_blank\\u0026quot;\\u0026gt;A post shared by andrew (@wandythemaker)\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/blockquote\\u0026gt; \\u0026lt;script async src=\\u0026quot;\/\/www.instagram.com\/embed.js\\u0026quot;\\u0026gt;\\u0026lt;\/script\\u0026gt;\",\"embed3\":\"\",\"embed2\":\"\",\"embed4\":\"\",\"size\":\"1\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-headline {\"h1\":\"More News\",\"className\":\"\",\"width\":\"Wide\",\"h2\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-article-multi {\"category\":[],\"articles\":\"\",\"manualArticles\":[{\"id\":57533},{\"id\":55500}],\"numArticles\":2,\"mode\":\"manual\",\"className\":\"\",\"aspect\":\"1\",\"includeTopStories\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","title":"PUMA RE:FIBRE CONQUISTA NUEVA YORK","excerpt":"Este a\u00f1o hemos alcanzado un hito importante al ampliar nuestro programa de reciclaje textil RE:FIBRE, produciendo millones de r\u00e9plicas de camisetas de f\u00fatbol PUMA para 35 clubes, incluidas las selecciones de la Eurocopa y la Copa Am\u00e9rica.","status":"publish","password":"","name":"Puma Refibre conquista Nueva York","modified":"2025-11-20 08:44:59","modified_gmt":"2025-11-20 08:44:59","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[6],"datetime_local":"24 de julio de 2024, 10:00","date_local":"24 de julio de 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