{"id":5728,"date":"2017-04-11T10:00:44","date_gmt":"2017-04-11T08:00:44","guid":{"rendered":"http:\/\/www.puma-catchup.com\/?p=5728"},"modified":"2025-09-19T15:05:33","modified_gmt":"2025-09-19T15:05:33","slug":"waterproof-light-protective-pumas-winterized-backpack","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/es\/sports\/waterproof-light-protective-pumas-winterized-backpack\/","title":{"rendered":"Impermeable, ligera y protectora: la mochila de invierno de PUMA"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/es\/\">Inicio<\/a>\/\n        <a href=\"\/es\/category\/sports\/\">Deportes<\/a>\/\n        Impermeable, ligera y protectora: la mochila de invierno de PUMA\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2017\/04\/Winterized-Backpack_H1.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/es\/category\/sports\/\">Deportes<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsports%2Fwaterproof-light-protective-pumas-winterized-backpack%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsports%2Fwaterproof-light-protective-pumas-winterized-backpack%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/es\/sports\/waterproof-light-protective-pumas-winterized-backpack\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsports%2Fwaterproof-light-protective-pumas-winterized-backpack%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >Contra los elementos.<\/h1>\n        <div class=\"articleintro\" >Impermeable, ligera y protectora: la mochila de invierno de PUMA<\/div>\n        <div class=\"date\">11 de abril de 2017 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;Waterproof, light, protective \\u2013 PUMA\\u2019s Winterized Backpack&quot;, \"text\": &quot;Say goodbye to soppy clothes or wet gear and hello to the latest addition to PUMA\\u2019s list of IF Design Award winners: The Winterized Backpack is just about everything an outdoor enthusiast could wish for: waterproof, light and perfectly fitted for any weather condition.\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/es\/sports\/waterproof-light-protective-pumas-winterized-backpack\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/es\/sports\/waterproof-light-protective-pumas-winterized-backpack\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/es\/sports\/waterproof-light-protective-pumas-winterized-backpack\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsports%2Fwaterproof-light-protective-pumas-winterized-backpack%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsports%2Fwaterproof-light-protective-pumas-winterized-backpack%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Desp\u00eddete de la ropa sucia o el equipo mojado y da la bienvenida a la \u00faltima incorporaci\u00f3n a la lista de PUMA de ganadores del IF Design Award: La mochila Winterized es todo lo que un entusiasta de las actividades al aire libre puede desear: impermeable, ligera y perfectamente adaptada a cualquier condici\u00f3n meteorol\u00f3gica.<\/span>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/><strong>\u00bfC\u00f3mo conecta la gente con el medio ambiente?<\/strong><br\/>\n<br\/>Esa fue la pregunta a la que se enfrentaron los dise\u00f1adores de PUMA. David McKenzie, Teamhead Design Accessories de PUMA, lo recuerda: <strong>\u201cNos hemos ce\u00f1ido a nuestra direcci\u00f3n de dise\u00f1o \u201cFusion\u201d y creo que realmente hemos atado cabos con la mochila Winterized, porque ofrece la m\u00e1xima funcionalidad combinada con una ejecuci\u00f3n de dise\u00f1o limpia y sencilla\u201d.<\/strong><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2017\/04\/Winterized-Backpack_G1.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Simplicidad a un lado, <strong>La mochila Winterized exhibe una asombrosa lista de caracter\u00edsticas, como un bolsillo impermeable con cremallera, un bolsillo de malla para botellas, un mont\u00f3n de elementos reflectantes y tambi\u00e9n pesta\u00f1as cortadas con l\u00e1ser para fijar las luces cuando el tiempo se pone realmente malo.<\/strong> La lista contin\u00faa, al igual que los comentarios positivos sobre el \u201cdise\u00f1o sencillo, valiente, potente y limpio\u201d de PUMA, afirma McKenzie. \u201cEl running urbano se ha vuelto m\u00e1s seguro, r\u00e1pido y funcional. Nuestras correas Lombard y de estern\u00f3n contornean y se ajustan al cuerpo de forma natural y, al a\u00f1adir un \u00fanico bolsillo de malla central, hemos garantizado una gran estabilidad y distribuci\u00f3n del peso.\u201d<br\/>\n<br\/>Dig\u00e1moslo as\u00ed: <strong>con la mochila Winterized ya no hay excusas<\/strong>. \u00a1Corre m\u00e1s r\u00e1pido, m\u00e1s seguro, m\u00e1s seco y contra los elementos! Y el dise\u00f1o no deja nada que desear: adem\u00e1s del IF Design Award, la mochila gan\u00f3 el <strong>Premio Red Dot.<\/strong><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image multi 1 -->\n<div class=\"row rowImages2 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t\t<h2 class=\"spacing2\">El hombre detr\u00e1s de la idea<\/h2>\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.69230769230769  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2017\/04\/Winterized-Backpack_M2.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t\t\t<div class=\"descr\">\n\t\t\t\t\t\tDavid McKenzie, jefe de equipo de PUMA Accesorios de dise\u00f1o\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t\t<h2 class=\"spacing2\">No m\u00e1s excusas<\/h2>\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.69230769230769  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2017\/04\/Winterized-Backpack_M1.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t\t\t<div class=\"descr\">\n\t\t\t\t\t\tLas carreras urbanas son ahora m\u00e1s seguras, r\u00e1pidas y funcionales.\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Desp\u00eddete de la ropa sucia o el equipo mojado y da la bienvenida a la \u00faltima incorporaci\u00f3n a la lista de PUMA de ganadores del IF Design Award: La mochila Winterized es todo lo que un entusiasta de las actividades al aire libre puede desear: impermeable, ligera y perfectamente adaptada a cualquier condici\u00f3n meteorol\u00f3gica.<\/p>","protected":false},"author":12,"featured_media":5729,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":15282,"meta-headline":"","footnotes":""},"categories":[18],"class_list":["post-5728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports"],"fullData":{"ID":5728,"post_author":"12","post_date":"2017-04-11 10:00:44","post_date_gmt":"2017-04-11 08:00:44","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2017\/04\/Winterized-Backpack_H1.jpg\",\"filesize\":40915,\"sizes\":{\"medium\":{\"file\":\"Winterized-Backpack_H1-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":5316},\"large\":{\"file\":\"Winterized-Backpack_H1-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":40281},\"thumbnail\":{\"file\":\"Winterized-Backpack_H1-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":3886},\"medium_large\":{\"file\":\"Winterized-Backpack_H1-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":24108},\"trp-custom-language-flag\":{\"file\":\"Winterized-Backpack_H1-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":361}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":5729,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2017\/04\/Winterized-Backpack_H1.jpg\",\"title\":\"Winterized-Backpack_H1\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"Against the elements!\",\"content\":\"Waterproof, light, protective \u2013 PUMA\u2019s Winterized Backpack\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eSay goodbye to soppy clothes or wet gear and hello to the latest addition to PUMA\u2019s list of IF Design Award winners: The Winterized Backpack is just about everything an outdoor enthusiast could wish for: waterproof, light and perfectly fitted for any weather condition.\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;How do people connect with the environment?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;That was the question the PUMA\u2019s designers were confronted with. David McKenzie, PUMA\u2019s Teamhead Design Accessories, remembers: \\u0026lt;strong\\u0026gt;\u201cWe have stuck to our \u201cFusion\u201d design direction and I think we have truly connected the dots with the Winterized Backpack, because it provides maximum functionality combined with a clean, simple design execution\u201d.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2017\/04\/Winterized-Backpack_G1.jpg\",\"filesize\":161534,\"sizes\":{\"medium\":{\"file\":\"Winterized-Backpack_G1-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":9766},\"large\":{\"file\":\"Winterized-Backpack_G1-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":83976},\"thumbnail\":{\"file\":\"Winterized-Backpack_G1-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4609},\"medium_large\":{\"file\":\"Winterized-Backpack_G1-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":49738},\"trp-custom-language-flag\":{\"file\":\"Winterized-Backpack_G1-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":400}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":5730,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2017\/04\/Winterized-Backpack_G1.jpg\",\"title\":\"Winterized-Backpack_G1\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"width\":1510,\"height\":840,\"file\":\"2017\/04\/Winterized-Backpack_G1.jpg\",\"filesize\":161534,\"sizes\":{\"medium\":{\"file\":\"Winterized-Backpack_G1-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":9766},\"large\":{\"file\":\"Winterized-Backpack_G1-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":83976},\"thumbnail\":{\"file\":\"Winterized-Backpack_G1-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4609},\"medium_large\":{\"file\":\"Winterized-Backpack_G1-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":49738},\"trp-custom-language-flag\":{\"file\":\"Winterized-Backpack_G1-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":400}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":5730,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2017\/04\/Winterized-Backpack_G1.jpg\",\"title\":\"Winterized-Backpack_G1\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;Simplicity taken aside, \\u0026lt;strong\\u0026gt;the Winterized Backpack exhibits an astonishing list of features, such as a waterproof zip pocket, a mesh bottle pocket, a stack of reflective elements and also laser cut lash tabs to attach lights when the weather gets really bad.\\u0026lt;\/strong\\u0026gt; The list goes on and so does the positive feedback for PUMA\u2019s \u201csimple, courageous, powerful and clean design\u201d states McKenzie. \u201cUrban running has become safer, faster and more functional. Our Lombard and sternum straps contour and fit the body naturally and by adding just one middle mesh pocket, we have ensured great stability and weight distribution.\u201d\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Let\u2019s put it this way: \\u0026lt;strong\\u0026gt;with the Winterized Backpack there are no more excuses\\u0026lt;\/strong\\u0026gt;. Run faster, safer, drier and against the elements! And the design leaves nothing to ask: on top of the IF Design Award, the backpack won the \\u0026lt;strong\\u0026gt;Red Dot Award.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-multi 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McKenzie, PUMA\u2019s Teamhead Design Accessories\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2017\/04\/Winterized-Backpack_M2.jpg\",\"title\":\"Winterized-Backpack_M2\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":720,\"height\":1040,\"file\":\"2017\/04\/Winterized-Backpack_M1.jpg\",\"filesize\":39197,\"sizes\":{\"medium\":{\"file\":\"Winterized-Backpack_M1-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":7430},\"large\":{\"file\":\"Winterized-Backpack_M1-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":50634},\"thumbnail\":{\"file\":\"Winterized-Backpack_M1-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":3764},\"trp-custom-language-flag\":{\"file\":\"Winterized-Backpack_M1-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":335}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":5731,\"alt\":\"\",\"caption\":\"Urban running has become safer, faster and more functional.\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2017\/04\/Winterized-Backpack_M1.jpg\",\"title\":\"Winterized-Backpack_M1\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"headlines\":[\"The Man behind the Idea\",\"No More Excuses\"],\"showCaptions\":[true,true],\"portraitMode\":[true,true],\"aspect\":\"0\",\"style\":\"2\"} \/-->","post_title":"Waterproof, light, protective \u2013 PUMA\u2019s Winterized Backpack","post_excerpt":"Say goodbye to soppy clothes or wet gear and hello to the latest addition to PUMA\u2019s list of IF Design Award winners: The Winterized Backpack is just about everything an outdoor enthusiast could wish for: waterproof, light and perfectly fitted for any weather condition.\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"waterproof-light-protective-pumas-winterized-backpack","to_ping":"","pinged":"","post_modified":"2025-09-19 15:05:33","post_modified_gmt":"2025-09-19 15:05:33","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.puma-catchup.com\/?p=5728","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[18],"tags_input":[],"id":5728,"author":"12","date":"2017-04-11 10:00:44","date_gmt":"2017-04-11 08:00:44","content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2017\/04\/Winterized-Backpack_H1.jpg\",\"filesize\":40915,\"sizes\":{\"medium\":{\"file\":\"Winterized-Backpack_H1-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":5316},\"large\":{\"file\":\"Winterized-Backpack_H1-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":40281},\"thumbnail\":{\"file\":\"Winterized-Backpack_H1-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":3886},\"medium_large\":{\"file\":\"Winterized-Backpack_H1-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":24108},\"trp-custom-language-flag\":{\"file\":\"Winterized-Backpack_H1-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":361}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":5729,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2017\/04\/Winterized-Backpack_H1.jpg\",\"title\":\"Winterized-Backpack_H1\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"Against the elements!\",\"content\":\"Waterproof, light, protective \u2013 PUMA\u2019s Winterized Backpack\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eSay goodbye to soppy clothes or wet gear and hello to the latest addition to PUMA\u2019s list of IF Design Award winners: The Winterized Backpack is just about everything an outdoor enthusiast could wish for: waterproof, light and perfectly fitted for any weather condition.\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;How do people connect with the environment?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;That was the question the PUMA\u2019s designers were confronted with. David McKenzie, PUMA\u2019s Teamhead Design Accessories, remembers: \\u0026lt;strong\\u0026gt;\u201cWe have stuck to our \u201cFusion\u201d design direction and I think we have truly connected the dots with the Winterized Backpack, because it provides maximum functionality combined with a clean, simple design execution\u201d.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2017\/04\/Winterized-Backpack_G1.jpg\",\"filesize\":161534,\"sizes\":{\"medium\":{\"file\":\"Winterized-Backpack_G1-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":9766},\"large\":{\"file\":\"Winterized-Backpack_G1-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":83976},\"thumbnail\":{\"file\":\"Winterized-Backpack_G1-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4609},\"medium_large\":{\"file\":\"Winterized-Backpack_G1-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":49738},\"trp-custom-language-flag\":{\"file\":\"Winterized-Backpack_G1-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":400}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":5730,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2017\/04\/Winterized-Backpack_G1.jpg\",\"title\":\"Winterized-Backpack_G1\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"width\":1510,\"height\":840,\"file\":\"2017\/04\/Winterized-Backpack_G1.jpg\",\"filesize\":161534,\"sizes\":{\"medium\":{\"file\":\"Winterized-Backpack_G1-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":9766},\"large\":{\"file\":\"Winterized-Backpack_G1-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":83976},\"thumbnail\":{\"file\":\"Winterized-Backpack_G1-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4609},\"medium_large\":{\"file\":\"Winterized-Backpack_G1-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":49738},\"trp-custom-language-flag\":{\"file\":\"Winterized-Backpack_G1-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":400}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":5730,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2017\/04\/Winterized-Backpack_G1.jpg\",\"title\":\"Winterized-Backpack_G1\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;Simplicity taken aside, \\u0026lt;strong\\u0026gt;the Winterized Backpack exhibits an astonishing list of features, such as a waterproof zip pocket, a mesh bottle pocket, a stack of reflective elements and also laser cut lash tabs to attach lights when the weather gets really bad.\\u0026lt;\/strong\\u0026gt; The list goes on and so does the positive feedback for PUMA\u2019s \u201csimple, courageous, powerful and clean design\u201d states McKenzie. \u201cUrban running has become safer, faster and more functional. Our Lombard and sternum straps contour and fit the body naturally and by adding just one middle mesh pocket, we have ensured great stability and weight distribution.\u201d\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Let\u2019s put it this way: \\u0026lt;strong\\u0026gt;with the Winterized Backpack there are no more excuses\\u0026lt;\/strong\\u0026gt;. Run faster, safer, drier and against the elements! And the design leaves nothing to ask: on top of the IF Design Award, the backpack won the \\u0026lt;strong\\u0026gt;Red Dot Award.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-multi 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McKenzie, PUMA\u2019s Teamhead Design 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running has become safer, faster and more functional.\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2017\/04\/Winterized-Backpack_M1.jpg\",\"title\":\"Winterized-Backpack_M1\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"headlines\":[\"The Man behind the Idea\",\"No More Excuses\"],\"showCaptions\":[true,true],\"portraitMode\":[true,true],\"aspect\":\"0\",\"style\":\"2\"} \/-->","title":"Impermeable, ligera y protectora: la mochila de invierno de PUMA","excerpt":"Desp\u00eddete de la ropa sucia o el equipo mojado y da la bienvenida a la \u00faltima incorporaci\u00f3n a la lista de PUMA de ganadores del IF Design Award: La mochila Winterized es todo lo que un entusiasta de las actividades al aire libre puede desear: impermeable, ligera y perfectamente adaptada a cualquier condici\u00f3n meteorol\u00f3gica.","status":"publish","password":"","name":"mochila 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