{"id":56658,"date":"2024-04-15T12:38:25","date_gmt":"2024-04-15T10:38:25","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=56658"},"modified":"2025-09-22T19:13:48","modified_gmt":"2025-09-22T19:13:48","slug":"what-makes-pumas-cooperation-with-norwegian-top-football-club-fk-bodo-glimt-a-very-spacial-one","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/es\/sports\/what-makes-pumas-cooperation-with-norwegian-top-football-club-fk-bodo-glimt-a-very-spacial-one\/","title":{"rendered":"\u00bfQu\u00e9 hace que la cooperaci\u00f3n de PUMA con el club de f\u00fatbol noruego FK Bod\u00f8\/Glimt sea muy espacial?"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/es\/\">Inicio<\/a>\/\n        <a href=\"\/es\/category\/sports\/\">Deportes<\/a>\u00bfQu\u00e9 hace que la colaboraci\u00f3n de PUMA con el FK Bod\u00f8\/Glimt, uno de los principales clubes de f\u00fatbol noruegos, sea tan especial?\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/header-norway.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/es\/category\/sports\/\">Deportes<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsports%2Fwhat-makes-pumas-cooperation-with-norwegian-top-football-club-fk-bodo-glimt-a-very-spacial-one%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsports%2Fwhat-makes-pumas-cooperation-with-norwegian-top-football-club-fk-bodo-glimt-a-very-spacial-one%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/es\/sports\/what-makes-pumas-cooperation-with-norwegian-top-football-club-fk-bodo-glimt-a-very-spacial-one\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsports%2Fwhat-makes-pumas-cooperation-with-norwegian-top-football-club-fk-bodo-glimt-a-very-spacial-one%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >Sostenibilidad, auroras boreales y f\u00fatbol atractivo<\/h1>\n        <div class=\"articleintro\" >La colaboraci\u00f3n de PUMA con el club de f\u00fatbol noruego FK Bod\u00f8\/Glimt<\/div>\n        <div class=\"date\">15 de abril de 2024 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;What makes PUMA\\u00b4s cooperation with Norwegian top football club FK Bod\\u00f8\\\/Glimt a very spacial one?&quot;, \"text\": &quot;Have you ever heard of the Norwegian football club FK Bod\\u00f8\\\/Glimt? The club is very special in many ways, and we are proud to have been working with them since this season. Together we share our views on sustainability and values. \\u00a0It is the current #1 club in Eliteserien, the Norwegian top division. CATch Up spoke to Oskar Valdmaa, Teamhead Sports Marketing Nordic, about the club\\u2019s special atmosphere. He also explains why FK Bod\\u00f8\\\/Glimt, which is located 200 km north of the Arctic Circle, and PUMA are a perfect match.\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/es\/sports\/what-makes-pumas-cooperation-with-norwegian-top-football-club-fk-bodo-glimt-a-very-spacial-one\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/es\/sports\/what-makes-pumas-cooperation-with-norwegian-top-football-club-fk-bodo-glimt-a-very-spacial-one\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/es\/sports\/what-makes-pumas-cooperation-with-norwegian-top-football-club-fk-bodo-glimt-a-very-spacial-one\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsports%2Fwhat-makes-pumas-cooperation-with-norwegian-top-football-club-fk-bodo-glimt-a-very-spacial-one%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsports%2Fwhat-makes-pumas-cooperation-with-norwegian-top-football-club-fk-bodo-glimt-a-very-spacial-one%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">\u00bfHas o\u00eddo hablar alguna vez del club de f\u00fatbol noruego FK Bod\u00f8\/Glimt? El club es muy especial en muchos sentidos, y estamos orgullosos de haber estado trabajando con ellos desde esta temporada. Compartimos nuestra visi\u00f3n sobre la sostenibilidad y los valores. \u00a0Es el actual club #1 de la Eliteserien, la primera divisi\u00f3n noruega. CATch Up habl\u00f3 con Oskar Valdmaa, director de marketing deportivo para los pa\u00edses n\u00f3rdicos, sobre el ambiente especial del club. Tambi\u00e9n explica por qu\u00e9 el FK Bod\u00f8\/Glimt, situado a 200 km al norte del c\u00edrculo polar \u00e1rtico, y PUMA son la combinaci\u00f3n perfecta.<\/span><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" >Bod\u00f8 es una de las ciudades m\u00e1s septentrionales del mundo: se encuentra a 200 km al norte del c\u00edrculo polar \u00e1rtico y es uno de los mejores lugares para ver la aurora boreal. Si bien la pesca del bacalao es la actividad econ\u00f3mica tradicional de la regi\u00f3n, ahora cuenta con un modesto club de f\u00fatbol que est\u00e1 causando sensaci\u00f3n en la escena europea con un f\u00fatbol atractivo y moderno.<br><strong>Oskar Valdmaa, jefe del equipo de marketing deportivo para los pa\u00edses n\u00f3rdicos en PUMA<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/_rOZ-2l8vp4?si=92GBPacXOrBkVDrT\" title=\"Reproductor de v\u00eddeo YouTube\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" >Su aut\u00e9ntico y firme compromiso con la sostenibilidad encaja perfectamente con nuestra estrategia y nuestros productos. Estamos deseando poner en marcha algunas de nuestras iniciativas de sostenibilidad, como RE:FIBRE, con el club. Creemos que juntos estamos en el buen camino.<br><strong>Oskar Valdmaa, jefe del equipo de marketing deportivo para los pa\u00edses n\u00f3rdicos en PUMA<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row two columns -->\n<div class=\"row rowTwoColumnsWide spacing\">\n    <div class=\"col articleText\">\n        <div ><strong>Oskar, \u00bfqu\u00e9 hace que Bod\u00f8 sea un club especial?<\/strong><br><br>Oskar: Bod\u00f8 es una de las ciudades m\u00e1s septentrionales del mundo, situada a 200 km al norte del c\u00edrculo polar \u00e1rtico, y es uno de los mejores lugares para ver la aurora boreal. Aunque la pesca del bacalao es la actividad econ\u00f3mica tradicional de la regi\u00f3n, ahora cuenta con un modesto club de f\u00fatbol que est\u00e1 causando sensaci\u00f3n en la escena europea con un f\u00fatbol atractivo y moderno. La ciudad est\u00e1 tan aislada que al club no se le permiti\u00f3 jugar en primera divisi\u00f3n hasta 1972 porque era demasiado complicado llegar hasta all\u00ed. <em>La ciudad m\u00e1s grande m\u00e1s cercana est\u00e1 a 9,5 horas en coche. El trabajo duro est\u00e1 en su ADN.<\/em>, ya que hist\u00f3ricamente era la \u00fanica forma de sobrevivir en las duras condiciones del norte de Noruega. A pesar de los retos geogr\u00e1ficos, recientemente han tenido un \u00e9xito incre\u00edble. Han ganado la liga tres de los \u00faltimos cuatro a\u00f1os y han causado una gran impresi\u00f3n en las competiciones europeas, por no mencionar su victoria por 6-1 contra el AS Roma.<br><br><br><strong>\u00bfPor qu\u00e9 Bod\u00f8\/Glimt y PUMA son la combinaci\u00f3n perfecta?<\/strong><br><br>Oskar: Son muy ambiciosos dentro y fuera del campo, con gente fant\u00e1stica en toda la organizaci\u00f3n. Su genuina y <em>fuerte enfoque en la sostenibilidad<\/em> encaja perfectamente con nuestra estrategia y nuestros productos.<\/div>\n    <\/div>\n    <div class=\"col articleText\">\n        <div >Estamos deseando poner en pr\u00e1ctica algunas de nuestras iniciativas de sostenibilidad, como por ejemplo: <em>RE:FIBRA<\/em> con el club. Creemos que juntos estamos en un camino prometedor.<br><br><br><strong>\u00bfPodr\u00eda contarnos algo m\u00e1s sobre el programa de sostenibilidad del FK Bod\u00f8\/Glimt?<\/strong><br><br>Oskar: En los \u00faltimos tres a\u00f1os, el club ha implementado su propio sistema desarrollado internamente. <strong>Iniciativa \u00abActuar ahora\u00bb<\/strong>. Su objetivo es crear conciencia sobre el <em>Objetivos de Desarrollo Sostenible de las Naciones Unidas<\/em> e inspirar a la comunidad local de Bod\u00f8, una ciudad de unos 50 000 habitantes situada en la costa oeste de Noruega. <em>Todos los miembros del club participan en Action Now.<\/em>. Los jugadores del primer equipo, los j\u00f3venes de la cantera y el personal est\u00e1n tan dispuestos a participar en la campa\u00f1a como los socios comerciales y los residentes de la ciudad. Uno de los cinco pilares en los que se basa el proyecto es una mayor colaboraci\u00f3n con los socios comerciales para <em>promover pr\u00e1cticas sostenibles y la creaci\u00f3n de redes<\/em> donde diferentes empresas se re\u00fanen para debatir cuestiones m\u00e1s amplias.<br><br><em>\u00a1Muchas gracias por tus interesantes comentarios, Oskar!<\/em><\/div>\n    <\/div>\n<\/div>\n\n\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/gallery-norway.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>Los mayores \u00e9xitos<\/h2><ul><br><li>Ganadores de la liga 2020<\/li><br><li>Ganadores de la liga 2021<\/li><br><li>Ganadores de la liga 2023<\/li><br><li>Cuartos de final de la Europa Conference League 2021\/22<\/li><br><\/ul><br><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image single -->\n<div class=\"row rowSingleColumnNarrow spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Narrow;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/sidebar-norway.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n\n\n<!-- row article teaser single -->\n<div class=\"row rowImageFull spacing\" style=\"height: 690px;\">\n    <div class=\"bgimage\" style=\"background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/08\/Header-Voices-C-Suite.png'); background-size: cover;background-position: 50% 0%;width:100%\"  >\n        <div class=\"row rowArticleTeaserSingle\">\n            <div class=\"articleTeaserSingleRows\">\n                <div><\/div>\n                <div class=\"bot\">\n                    <a class=\"secondary\" href=\"\/es\/category\/https:\/\/www.puma-catchup.com\/es\/category\/corporate\/\">Corporativo<\/a>\n                    <h1>Romper barreras para elevar la conversaci\u00f3n sobre sostenibilidad de PUMA con la Generaci\u00f3n Z<\/h1>\n                    <div class=\"description shortExcerpt\">Las Voces de una RE: GENERACI\u00d3N de PUMA est\u00e1n uniendo fuerzas con nuestro equipo de liderazgo en sostenibilidad para amplificar las conversaciones relevantes sobre sostenibilidad e impulsar un cambio positivo.\n<\/div>\n                    <a class=\"buttonSec\" href=\"https:\/\/www.puma-catchup.com\/es\/corporate\/breaking-barriers-to-elevate-pumas-sustainability-conversation-with-gen-z\/\">leer m\u00e1s<\/a>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00bfHas o\u00eddo hablar alguna vez del club de f\u00fatbol noruego FK Bod\u00f8\/Glimt? El club es muy especial en muchos sentidos, y estamos orgullosos de haber estado trabajando con ellos desde esta temporada. Compartimos nuestra visi\u00f3n sobre la sostenibilidad y los valores. \u00a0Es el actual club #1 de la Eliteserien, la primera divisi\u00f3n noruega. CATch Up habl\u00f3 con Oskar Valdmaa, director de marketing deportivo para los pa\u00edses n\u00f3rdicos, sobre el ambiente especial del club. Tambi\u00e9n explica por qu\u00e9 el FK Bod\u00f8\/Glimt, situado a 200 km al norte del c\u00edrculo polar \u00e1rtico, y PUMA son la combinaci\u00f3n perfecta.<\/p>","protected":false},"author":4,"featured_media":56775,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":1971,"meta-headline":"Sustainability, Northern Lights and attractive football","footnotes":""},"categories":[18],"class_list":["post-56658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports"],"fullData":{"ID":56658,"post_author":"4","post_date":"2024-04-15 12:38:25","post_date_gmt":"2024-04-15 10:38:25","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2024\/04\/header-norway.jpg\",\"filesize\":123812,\"sizes\":{\"medium\":{\"file\":\"header-norway-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":9340},\"large\":{\"file\":\"header-norway-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":66400},\"thumbnail\":{\"file\":\"header-norway-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5592},\"medium_large\":{\"file\":\"header-norway-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":39412},\"trp-custom-language-flag\":{\"file\":\"header-norway-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":453}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":56775,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/header-norway.jpg\",\"title\":\"header-norway\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"Sustainability, Northern Lights and attractive football\",\"content\":\"PUMA\\u0026acute;s cooperation with Norwegian football club FK Bod\\u0026oslash;\/Glimt\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0022textStyle_intro\\u0022\\u0026gt;Have you ever heard of the Norwegian football club FK Bod\u00f8\/Glimt? The club is very special in many ways, and we are proud to have been working with them since this season. Together we share our views on sustainability and values. \\u0026nbsp;It is the current #1 club in Eliteserien, the Norwegian top division. CATch Up spoke to Oskar Valdmaa, Teamhead Sports Marketing Nordic, about the club\u2019s special atmosphere. He also explains why FK Bod\u00f8\/Glimt, which is located 200 km north of the Arctic Circle, and PUMA are a perfect match.\\u0026lt;\/span\\u0026gt;\",\"style\":\"2b\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"Bod\\u0026oslash; is one of the northernmost cities in the world \\u0026ndash; it lies 200 km north of the Arctic Circle and is one of the best places to see the Northern Lights. While cod fishing is the historic currency of the region, it now has a modest football club that is making a splash on the European stage with attractive, modern football.\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Oskar Valdmaa, Teamhead Sports Marketing Nordic at PUMA\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0026quot;lazy\\u0026quot; width=\\u0026quot;560\\u0026quot; height=\\u0026quot;315\\u0026quot; src=\\u0026quot;https:\/\/www.youtube.com\/embed\/_rOZ-2l8vp4?si=92GBPacXOrBkVDrT\\u0026quot; title=\\u0026quot;YouTube video player\\u0026quot; frameborder=\\u0026quot;0\\u0026quot; allow=\\u0026quot;accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\u0026quot; referrerpolicy=\\u0026quot;strict-origin-when-cross-origin\\u0026quot; allowfullscreen\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"style\":\"2b\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"Their genuine and strong focus on sustainability fits perfectly with our strategy and products. We are looking forward to implementing some of our sustainability initiatives such as RE:FIBRE with the club. We feel that we are on a promising path together.\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Oskar Valdmaa, Teamhead Sports Marketing Nordic at PUMA\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;strong\\u0026gt;Oskar, what makes Bod\\u0026oslash; a special club?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Oskar: Bod\\u0026oslash; is one of the northernmost cities in the world \\u0026ndash; it lies 200 km north of the Arctic Circle and is one of the best places to see the Northern Lights. While cod fishing is the historic currency of the region, it now has a modest football club that is making a splash on the European stage with attractive, modern football. The town is so isolated that the club was not allowed to play in the first division until 1972 because it was too complicated to get there. \\u0026lt;em\\u0026gt;The nearest major city is 9.5 hours away by car. Hard work is in their DNA\\u0026lt;\/em\\u0026gt;, as historically it was the only way to survive in the harsh conditions of northern Norway. Despite the geographical challenges they have been incredibly successful recently. They have won the league three out of the last four years and made quite an impression in European competitions \\u0026ndash; not to mention by beating AS Roma 6-1.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Why is Bod\\u0026oslash;\/Glimt and PUMA a perfect match?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Oskar: They are very ambitious on and off the pitch with fantastic people throughout the organization. Their genuine and \\u0026lt;em\\u0026gt;strong focus on sustainability\\u0026lt;\/em\\u0026gt; fits perfectly with our strategy and products.\",\"contentRight\":\"We are looking forward to implementing some of our sustainability initiatives such as \\u0026lt;em\\u0026gt;RE:FIBRE\\u0026lt;\/em\\u0026gt; with the club. We feel that we are on a promising path together.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Can you tell us a bit more about FK Bod\\u0026oslash;\/Glimt\\u0026acute;s Sustainabilty Program?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Oskar: Over the past three years, the club has implemented its self-developed \\u0026lt;strong\\u0026gt;Action Now initiative\\u0026lt;\/strong\\u0026gt;. Its aim is to raise awareness of the \\u0026lt;em\\u0026gt;United Nations\\u0026rsquo; Sustainable Development Goals\\u0026lt;\/em\\u0026gt; and inspire the local community in Bod\\u0026oslash;, a town of around 50,000 inhabitants on the west coast of Norway. \\u0026lt;em\\u0026gt;All members of the club are involved in Action Now\\u0026lt;\/em\\u0026gt;. The first-team players, academy youngsters and staff are just as willing to take part in the campaign as the commercial partners and the city\\u0026rsquo;s residents. 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The club is very special in many ways, and we are proud to have been working with them since this season. Together we share our views on sustainability and values. \u00a0It is the current #1 club in Eliteserien, the Norwegian top division. CATch Up spoke to Oskar Valdmaa, Teamhead Sports Marketing Nordic, about the club\u2019s special atmosphere. He also explains why FK Bod\u00f8\/Glimt, which is located 200 km north of the Arctic Circle, and PUMA are a perfect match.\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"what-makes-pumas-cooperation-with-norwegian-top-football-club-fk-bodo-glimt-a-very-spacial-one","to_ping":"","pinged":"","post_modified":"2025-09-22 19:13:48","post_modified_gmt":"2025-09-22 19:13:48","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=56658","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[18],"tags_input":[],"id":56658,"author":"4","date":"2024-04-15 12:38:25","date_gmt":"2024-04-15 10:38:25","content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2024\/04\/header-norway.jpg\",\"filesize\":123812,\"sizes\":{\"medium\":{\"file\":\"header-norway-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":9340},\"large\":{\"file\":\"header-norway-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":66400},\"thumbnail\":{\"file\":\"header-norway-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5592},\"medium_large\":{\"file\":\"header-norway-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":39412},\"trp-custom-language-flag\":{\"file\":\"header-norway-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":453}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":56775,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/header-norway.jpg\",\"title\":\"header-norway\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"Sustainability, Northern Lights and attractive football\",\"content\":\"PUMA\\u0026acute;s cooperation with Norwegian football club FK Bod\\u0026oslash;\/Glimt\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0022textStyle_intro\\u0022\\u0026gt;Have you ever heard of the Norwegian football club FK Bod\u00f8\/Glimt? The club is very special in many ways, and we are proud to have been working with them since this season. Together we share our views on sustainability and values. \\u0026nbsp;It is the current #1 club in Eliteserien, the Norwegian top division. CATch Up spoke to Oskar Valdmaa, Teamhead Sports Marketing Nordic, about the club\u2019s special atmosphere. He also explains why FK Bod\u00f8\/Glimt, which is located 200 km north of the Arctic Circle, and PUMA are a perfect match.\\u0026lt;\/span\\u0026gt;\",\"style\":\"2b\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"Bod\\u0026oslash; is one of the northernmost cities in the world \\u0026ndash; it lies 200 km north of the Arctic Circle and is one of the best places to see the Northern Lights. While cod fishing is the historic currency of the region, it now has a modest football club that is making a splash on the European stage with attractive, modern football.\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Oskar Valdmaa, Teamhead Sports Marketing Nordic at PUMA\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0026quot;lazy\\u0026quot; width=\\u0026quot;560\\u0026quot; height=\\u0026quot;315\\u0026quot; src=\\u0026quot;https:\/\/www.youtube.com\/embed\/_rOZ-2l8vp4?si=92GBPacXOrBkVDrT\\u0026quot; title=\\u0026quot;YouTube video player\\u0026quot; frameborder=\\u0026quot;0\\u0026quot; allow=\\u0026quot;accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\u0026quot; referrerpolicy=\\u0026quot;strict-origin-when-cross-origin\\u0026quot; allowfullscreen\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"style\":\"2b\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"Their genuine and strong focus on sustainability fits perfectly with our strategy and products. We are looking forward to implementing some of our sustainability initiatives such as RE:FIBRE with the club. We feel that we are on a promising path together.\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Oskar Valdmaa, Teamhead Sports Marketing Nordic at PUMA\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;strong\\u0026gt;Oskar, what makes Bod\\u0026oslash; a special club?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Oskar: Bod\\u0026oslash; is one of the northernmost cities in the world \\u0026ndash; it lies 200 km north of the Arctic Circle and is one of the best places to see the Northern Lights. While cod fishing is the historic currency of the region, it now has a modest football club that is making a splash on the European stage with attractive, modern football. The town is so isolated that the club was not allowed to play in the first division until 1972 because it was too complicated to get there. \\u0026lt;em\\u0026gt;The nearest major city is 9.5 hours away by car. Hard work is in their DNA\\u0026lt;\/em\\u0026gt;, as historically it was the only way to survive in the harsh conditions of northern Norway. Despite the geographical challenges they have been incredibly successful recently. They have won the league three out of the last four years and made quite an impression in European competitions \\u0026ndash; not to mention by beating AS Roma 6-1.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Why is Bod\\u0026oslash;\/Glimt and PUMA a perfect match?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Oskar: They are very ambitious on and off the pitch with fantastic people throughout the organization. Their genuine and \\u0026lt;em\\u0026gt;strong focus on sustainability\\u0026lt;\/em\\u0026gt; fits perfectly with our strategy and products.\",\"contentRight\":\"We are looking forward to implementing some of our sustainability initiatives such as \\u0026lt;em\\u0026gt;RE:FIBRE\\u0026lt;\/em\\u0026gt; with the club. We feel that we are on a promising path together.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Can you tell us a bit more about FK Bod\\u0026oslash;\/Glimt\\u0026acute;s Sustainabilty Program?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Oskar: Over the past three years, the club has implemented its self-developed \\u0026lt;strong\\u0026gt;Action Now initiative\\u0026lt;\/strong\\u0026gt;. Its aim is to raise awareness of the \\u0026lt;em\\u0026gt;United Nations\\u0026rsquo; Sustainable Development Goals\\u0026lt;\/em\\u0026gt; and inspire the local community in Bod\\u0026oslash;, a town of around 50,000 inhabitants on the west coast of Norway. \\u0026lt;em\\u0026gt;All members of the club are involved in Action Now\\u0026lt;\/em\\u0026gt;. The first-team players, academy youngsters and staff are just as willing to take part in the campaign as the commercial partners and the city\\u0026rsquo;s residents. One of the five pillars on which the project is based is increased collaboration with commercial partners to \\u0026lt;em\\u0026gt;promote sustainable practices and the creation of networks\\u0026lt;\/em\\u0026gt; where different businesses come together to discuss wider issues.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;em\\u0026gt;Many thanks for the exciting insights, Oskar!\\u0026lt;\/em\\u0026gt;\",\"width\":\"Wide\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"width\":1510,\"height\":840,\"file\":\"2024\/04\/gallery-norway.jpg\",\"filesize\":231336,\"sizes\":{\"medium\":{\"file\":\"gallery-norway-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":8726},\"large\":{\"file\":\"gallery-norway-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":69212},\"thumbnail\":{\"file\":\"gallery-norway-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5039},\"medium_large\":{\"file\":\"gallery-norway-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":40448},\"trp-custom-language-flag\":{\"file\":\"gallery-norway-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":430}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":56776,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/gallery-norway.jpg\",\"title\":\"gallery-norway\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;Biggest successes\\u0026lt;\/h2\\u0026gt;\\u0026lt;ul\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;li\\u0026gt;League winners 2020\\u0026lt;\/li\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;li\\u0026gt;League winners 2021\\u0026lt;\/li\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;li\\u0026gt;League winners 2023\\u0026lt;\/li\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;li\\u0026gt;2021\/22 Europa Conference League quarter finals\\u0026lt;\/li\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;\/ul\\u0026gt;\\u0026lt;br\\u0026gt;\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"width\":720,\"height\":1040,\"file\":\"2024\/04\/sidebar-norway.jpg\",\"filesize\":159650,\"sizes\":{\"medium\":{\"file\":\"sidebar-norway-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":11166},\"large\":{\"file\":\"sidebar-norway-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":95052},\"thumbnail\":{\"file\":\"sidebar-norway-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5245},\"trp-custom-language-flag\":{\"file\":\"sidebar-norway-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":360}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":56777,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/sidebar-norway.jpg\",\"title\":\"sidebar-norway\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Narrow\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-article-teaser-single {\"article\":{\"0\":\"j\",\"1\":\"s\",\"2\":\"o\",\"3\":\"n\",\"4\":\":\",\"5\":\"\/\",\"6\":\"\/\",\"url\":\"https:\/\/www.puma-catchup.com\/sustainability\/breaking-barriers-to-elevate-pumas-sustainability-conversation-with-gen-z\/\",\"id\":52638,\"title\":\"Breaking Barriers to elevate PUMA's sustainability conversation with Gen Z\",\"type\":\"post\",\"kind\":\"post-type\"},\"className\":\"\"} \/-->","title":"\u00bfQu\u00e9 hace que la cooperaci\u00f3n de PUMA con el club de f\u00fatbol noruego FK Bod\u00f8\/Glimt sea muy espacial?","excerpt":"\u00bfHas o\u00eddo hablar alguna vez del club de f\u00fatbol noruego FK Bod\u00f8\/Glimt? El club es muy especial en muchos sentidos, y estamos orgullosos de haber estado trabajando con ellos desde esta temporada. Compartimos nuestra visi\u00f3n sobre la sostenibilidad y los valores. \u00a0Es el actual club #1 de la Eliteserien, la primera divisi\u00f3n noruega. CATch Up habl\u00f3 con Oskar Valdmaa, director de marketing deportivo para los pa\u00edses n\u00f3rdicos, sobre el ambiente especial del club. Tambi\u00e9n explica por qu\u00e9 el FK Bod\u00f8\/Glimt, situado a 200 km al norte del c\u00edrculo polar \u00e1rtico, y PUMA son la combinaci\u00f3n perfecta.","status":"publish","password":"","name":"qu\u00e9-hace-que-la-cooperaci\u00f3n-de-los-pumas-con-el-club-de-f\u00fatbol-noruego-fk-bodo-glimt-sea-muy-espacial","modified":"2025-09-22 19:13:48","modified_gmt":"2025-09-22 19:13:48","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[18],"datetime_local":"15 de abril de 2024, 10:38","date_local":"15 de abril de 2024","time_local":"10:38","slug":"what-makes-pumas-cooperation-with-norwegian-top-football-club-fk-bodo-glimt-a-very-spacial-one","url":"https:\/\/www.puma-catchup.com\/es\/sports\/what-makes-pumas-cooperation-with-norwegian-top-football-club-fk-bodo-glimt-a-very-spacial-one\/","featured_image":{"width":1140,"height":640,"file":"2024\/04\/header-norway.jpg","filesize":123812,"sizes":{"medium":{"file":"header-norway-300x168.jpg","width":300,"height":168,"mime-type":"image\/jpeg","filesize":9340},"large":{"file":"header-norway-1024x575.jpg","width":1024,"height":575,"mime-type":"image\/jpeg","filesize":66400},"thumbnail":{"file":"header-norway-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":5592},"medium_large":{"file":"header-norway-768x431.jpg","width":768,"height":431,"mime-type":"image\/jpeg","filesize":39412},"trp-custom-language-flag":{"file":"header-norway-18x10.jpg","width":18,"height":10,"mime-type":"image\/jpeg","filesize":453}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":56775,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/header-norway.jpg","title":"cabecera-noruega","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0},"headline":"Sustainability, Northern Lights and attractive football","categories":[{"term_id":18,"name":"Deportes","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":858,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/es\/category\/sports\/"}],"theCategory":{"term_id":18,"name":"Deportes","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":858,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/es\/category\/sports\/"},"isFeaturedArticle":true,"isTopArticle":false},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts\/56658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/comments?post=56658"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts\/56658\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/media\/56775"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/media?parent=56658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/categories?post=56658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}