{"id":56642,"date":"2024-04-10T10:42:36","date_gmt":"2024-04-10T08:42:36","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=56642"},"modified":"2025-09-22T19:21:02","modified_gmt":"2025-09-22T19:21:02","slug":"puma-launches-major-brand-campaign-to-strengthen-sports-performance-positioning","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/es\/sports\/puma-launches-major-brand-campaign-to-strengthen-sports-performance-positioning\/","title":{"rendered":"PUMA LANZA UNA GRAN CAMPA\u00d1A DE MARCA PARA REFORZAR SU POSICIONAMIENTO EN EL RENDIMIENTO DEPORTIVO"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/es\/\">Inicio<\/a>\/\n        <a href=\"\/es\/category\/sports\/\">Deportes<\/a>\/ PUMA LANZA UNA IMPORTANTE CAMPA\u00d1A DE MARCA PARA REFORZAR SU POSICIONAMIENTO EN EL \u00c1MBITO DEL RENDIMIENTO DEPORTIVO\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/header-STG.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/es\/category\/sports\/\">Deportes<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsports%2Fpuma-launches-major-brand-campaign-to-strengthen-sports-performance-positioning%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsports%2Fpuma-launches-major-brand-campaign-to-strengthen-sports-performance-positioning%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/es\/sports\/puma-launches-major-brand-campaign-to-strengthen-sports-performance-positioning\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsports%2Fpuma-launches-major-brand-campaign-to-strengthen-sports-performance-positioning%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >VER EL PARTIDO COMO NOSOTROS<\/h1>\n        <div class=\"articleintro\" >PUMA LANZA UNA IMPORTANTE CAMPA\u00d1A DE MARCA<\/div>\n        <div class=\"date\">10 de abril de 2024 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;PUMA LAUNCHES MAJOR BRAND CAMPAIGN TO STRENGTHEN SPORTS PERFORMANCE POSITIONING&quot;, \"text\": &quot;Are you ready? Our first worldwide brand campaign in 10 years is here! This is \\u201cFOREVER. FASTER. \\u2013 See The Game Like We Do\\u201d. It is our biggest marketing investment ever. We just launched our brand campaign at our fantastic event in Paris. Be inspired and take a look at the brand video and the first key visuals. Keep your eyes peeled, because our PUMA brand campaign will be seen worldwide in Media, TV, PR, Out Of Home Media and Points of Sale.\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/es\/sports\/puma-launches-major-brand-campaign-to-strengthen-sports-performance-positioning\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/es\/sports\/puma-launches-major-brand-campaign-to-strengthen-sports-performance-positioning\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/es\/sports\/puma-launches-major-brand-campaign-to-strengthen-sports-performance-positioning\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsports%2Fpuma-launches-major-brand-campaign-to-strengthen-sports-performance-positioning%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsports%2Fpuma-launches-major-brand-campaign-to-strengthen-sports-performance-positioning%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">\u00bfEst\u00e1 preparado? Ya est\u00e1 aqu\u00ed nuestra primera campa\u00f1a de marca mundial en 10 a\u00f1os. Se trata de \u201cPARA SIEMPRE. FASTER. - Ve el juego como nosotros\u201d. Es nuestra mayor inversi\u00f3n en marketing. Acabamos de lanzar nuestra campa\u00f1a de marca en nuestro fant\u00e1stico evento de Par\u00eds. Insp\u00edrate y echa un vistazo al v\u00eddeo de la marca y a las primeras im\u00e1genes clave. Mant\u00e9n los ojos bien abiertos, porque nuestra campa\u00f1a de marca PUMA se ver\u00e1 en todo el mundo en los medios de comunicaci\u00f3n, la televisi\u00f3n, las relaciones p\u00fablicas, los medios fuera del hogar y los puntos de venta.<\/span><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" >Todo el mundo sue\u00f1a con tener un superpoder, y el de PUMA es la velocidad.<br><strong>Arne Freundt, Director General de PUMA<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">MIRA NUESTRO V\u00cdDEO DE MARCA \ud83d\udc40<\/span><br><br><iframe loading=\"lazy\" title=\"Reproductor de v\u00eddeo YouTube\" src=\"https:\/\/www.youtube.com\/embed\/LRJP140fv3E?si=llVAePsINCXqjsAC\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" >Es la primera vez que PUMA tiene un \u00fanico mensaje \u2014FOREVER. FASTER.\u2014 durante todo el a\u00f1o y en todas las categor\u00edas deportivas, como f\u00fatbol, atletismo, baloncesto y balonmano. El mensaje global de la marca es emotivo y distintivo para garantizar que conecta y resuena con nuestros consumidores objetivo. <br><strong>Richard Teyssier, Vicepresidente de Marca y Marketing<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">LA IDEA DE LA CAMPA\u00d1A: LA VELOCIDAD COMO NUESTRO SUPERPODER<\/span><br><br>Este a\u00f1o, a trav\u00e9s de esta campa\u00f1a de marca de alcance mundial, PUMA demuestra c\u00f3mo la velocidad siempre ha estado profundamente arraigada en el ADN de nuestra marca. La velocidad siempre ha sido el punto fuerte de PUMA. El deseo de ser m\u00e1s r\u00e1pido y superar a los dem\u00e1s est\u00e1 en la naturaleza de todos. Ir m\u00e1s r\u00e1pido te da una alegr\u00eda y una descarga de adrenalina como ninguna otra. La pasi\u00f3n por la velocidad es simplemente universal. \u00a0\u201cSee The Game Like We Do: FOREVER. FASTER.\u201d significa ver los deportes y la cultura deportiva de una manera diferente y, en \u00faltima instancia, ganar de una forma que solo los m\u00e1s r\u00e1pidos pueden hacerlo. De una forma que solo PUMA puede hacerlo. PUMA siempre ha sido capaz de ser la primera en ver la siguiente jugada, actuar r\u00e1pidamente por instinto y marcar el ritmo para que los dem\u00e1s la sigan. Esto es lo que nos permite ver el juego de forma diferente, desafiar las convenciones y crear momentos que permanecer\u00e1n con nosotros para siempre.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image multi 1 -->\n<div class=\"row rowImages3b spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/gallery.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/gallery-2.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/gallery-3.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" >Nuestros activos creativos cuentan con deportistas de \u00e9lite, como <em>Antoine Griezmann, Breanna Stewart, Christian Pulisic, Felix Streng, Jack Grealish, Javier Balcazar \u201cChicharito\u201d, Karsten Warholm, Kai Havertz, Lamelo Ball, Luis Su\u00e1rez, Memphis Depay, Mondo Duplantis, Neymar Jr., Sergio Ag\u00fcero, Shericka Jackson, Yaroslava Mahuchikh<\/em> y muchos otros. A finales de este a\u00f1o, PUMA presentar\u00e1 v\u00eddeos de marca espec\u00edficos y recursos creativos para la Copa Am\u00e9rica de la CONMEBOL, la Eurocopa 2024 de la UEFA y los Juegos Ol\u00edmpicos de Verano de 2024.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>NUESTRO MANIFIESTO DE CAMPA\u00d1A<\/h2><p style=\"font-weight: 400;\">Cuando eres r\u00e1pido, t\u00fa marcas el ritmo. El juego se ralentiza. El bal\u00f3n parece m\u00e1s grande. As\u00ed es como los grandes, desde Neymar Jr hasta Breanna Stewart, pasando por LaMelo Ball y Felix Streng, cambian el juego. As\u00ed es como ganan. PUMA te invita a superar tus l\u00edmites, alcanzar un rendimiento deportivo trascendental y ver el juego como lo vemos nosotros:\u00a0<span class=\"text-style-2\">PARA SIEMPRE. M\u00c1S R\u00c1PIDO.<\/span><\/p><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>UN A\u00d1O DEPORTIVO IMPERDIBLE<\/h2><p style=\"font-weight: 400;\">Acabamos de revelar las 17 equipaciones de la Federaci\u00f3n que llevar\u00e1n los atletas este verano. <span class=\"text-style-2\">Juegos Ol\u00edmpicos<\/span>.<\/p><br><p>\ud83d\udd25 Nuestros innovadores kits ser\u00e1n utilizados por los atletas que representar\u00e1n a <strong>Bahamas, Barbados, Botsuana, Brasil, Islas V\u00edrgenes Brit\u00e1nicas, Cuba, Granada, Jamaica, Nueva Zelanda, Noruega, Portugal, Catar, Santa Luc\u00eda, Suecia, Suiza, Trinidad y Tobago y Ucrania.<\/strong>.<\/p><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image multi 1 -->\n<div class=\"row rowImages2 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.69230769230769  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/sidebar-STG.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.69230769230769  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/siebar-1-Campaign.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00bfEst\u00e1 preparado? Ya est\u00e1 aqu\u00ed nuestra primera campa\u00f1a de marca mundial en 10 a\u00f1os. Se trata de \u201cPARA SIEMPRE. FASTER. - Ve el juego como nosotros\u201d. Es nuestra mayor inversi\u00f3n en marketing. Acabamos de lanzar nuestra campa\u00f1a de marca en nuestro fant\u00e1stico evento de Par\u00eds. Insp\u00edrate y echa un vistazo al v\u00eddeo de la marca y a las primeras im\u00e1genes clave. Mant\u00e9n los ojos bien abiertos, porque nuestra campa\u00f1a de marca PUMA se ver\u00e1 en todo el mundo en los medios de comunicaci\u00f3n, la televisi\u00f3n, las relaciones p\u00fablicas, los medios fuera del hogar y los puntos de venta.<\/p>","protected":false},"author":4,"featured_media":56626,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":true,"is_featured_article":true,"EasyPostViewCounter":1643,"meta-headline":"SEE THE GAME LIKE WE DO","footnotes":""},"categories":[18],"class_list":["post-56642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports"],"fullData":{"ID":56642,"post_author":"4","post_date":"2024-04-10 10:42:36","post_date_gmt":"2024-04-10 08:42:36","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2024\/04\/header-STG.jpg\",\"filesize\":204124,\"sizes\":{\"medium\":{\"file\":\"header-STG-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":11446},\"large\":{\"file\":\"header-STG-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":100711},\"thumbnail\":{\"file\":\"header-STG-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5884},\"medium_large\":{\"file\":\"header-STG-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":58825},\"trp-custom-language-flag\":{\"file\":\"header-STG-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":432}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":56626,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/header-STG.jpg\",\"title\":\"header-STG\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"SEE THE GAME LIKE WE DO\",\"content\":\"PUMA LAUNCHES MAJOR BRAND CAMPAIGN\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0022textStyle_intro\\u0022\\u0026gt;Are you ready? Our first worldwide brand campaign in 10 years is here! This is \u201cFOREVER. FASTER. \u2013 See The Game Like We Do\u201d. It is our biggest marketing investment ever. We just launched our brand campaign at our fantastic event in Paris. Be inspired and take a look at the brand video and the first key visuals. Keep your eyes peeled, because our PUMA brand campaign will be seen worldwide in Media, TV, PR, Out Of Home Media and Points of Sale.\\u0026lt;\/span\\u0026gt;\",\"style\":\"2b\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"Everyone dreams of having a superpower and speed is PUMA\\u0026rsquo;s.\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Arne Freundt, CEO of PUMA\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;WATCH OUR BRAND FILM \ud83d\udc40\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;iframe loading=\\u0026quot;lazy\\u0026quot; title=\\u0026quot;YouTube video player\\u0026quot; src=\\u0026quot;https:\/\/www.youtube.com\/embed\/LRJP140fv3E?si=llVAePsINCXqjsAC\\u0026quot; width=\\u0026quot;560\\u0026quot; height=\\u0026quot;315\\u0026quot; frameborder=\\u0026quot;0\\u0026quot; allowfullscreen=\\u0026quot;allowfullscreen\\u0026quot;\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\\u0026gt;\",\"style\":\"2b\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"It is the first time that PUMA has one single message \\u0026ndash; FOREVER. FASTER. - throughout the entire year and across all performance categories such as Football, Running, Basketball and Handball. The holistic brand message is emotional and distinctive to make sure it connects and resonates with our target consumers. \\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Richard Teyssier, Vice President Brand and Marketing\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;THE CAMPAIGN IDEA \\u0026ndash; SPEED AS OUR SUPERPOWER\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;This year \\u0026ndash; through this globally featured Brand Campaign \\u0026ndash; PUMA is demonstrating how speed has always been deeply rooted in our brand\\u0026rsquo;s DNA. Speed has always been PUMA\\u0026rsquo;s vantage point. The desire to be faster and overtake others is in everyone\\u0026rsquo;s nature. To go faster gives you joy and an adrenaline rush like no other. The passion for speed is simply universal. \\u0026nbsp;\\u0026ldquo;See The Game Like We Do: FOREVER. FASTER.\\u0026rdquo; means to see sports and sports culture differently and ultimately win in a way only the fastest can. In a way only PUMA can. PUMA has always been able to be the first to see the next play, quick to act on its instinct, and set the pace for others to follow. This is what enables us to see the game differently, challenge conventions and create moments that will live with us forever.\",\"style\":\"2b\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-image-multi {\"style\":\"3b\",\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2024\/04\/gallery.jpg\",\"filesize\":198024,\"sizes\":{\"medium\":{\"file\":\"gallery-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":11929},\"large\":{\"file\":\"gallery-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":80393},\"thumbnail\":{\"file\":\"gallery-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6024},\"medium_large\":{\"file\":\"gallery-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":51670},\"trp-custom-language-flag\":{\"file\":\"gallery-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":427}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":56629,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/gallery.jpg\",\"title\":\"gallery\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":1510,\"height\":840,\"file\":\"2024\/04\/gallery-2.jpg\",\"filesize\":150597,\"sizes\":{\"medium\":{\"file\":\"gallery-2-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":9332},\"large\":{\"file\":\"gallery-2-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":58007},\"thumbnail\":{\"file\":\"gallery-2-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5006},\"medium_large\":{\"file\":\"gallery-2-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":38000},\"trp-custom-language-flag\":{\"file\":\"gallery-2-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":421}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":56628,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/gallery-2.jpg\",\"title\":\"gallery-2\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":1510,\"height\":840,\"file\":\"2024\/04\/gallery-3.jpg\",\"filesize\":224820,\"sizes\":{\"medium\":{\"file\":\"gallery-3-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":11932},\"large\":{\"file\":\"gallery-3-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":87732},\"thumbnail\":{\"file\":\"gallery-3-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5956},\"medium_large\":{\"file\":\"gallery-3-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":54388},\"trp-custom-language-flag\":{\"file\":\"gallery-3-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":421}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":56627,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/gallery-3.jpg\",\"title\":\"gallery-3\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false,false,false],\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"Our creative assets feature top athletes, such as \\u0026lt;em\\u0026gt;Antoine Griezmann, Breanna Stewart, Christian Pulisic, Felix Streng, Jack Grealish, Javier Balcazar \\u0026ldquo;Chicharito\\u0026rdquo;, Karsten Warholm, Kai Havertz, Lamelo Ball, Luis Suarez, Memphis Depay, Mondo Duplantis, Neymar Jr., Sergio Aguero, Shericka Jackson, Yaroslava Mahuchikh\\u0026lt;\/em\\u0026gt; and many others. Later this year, PUMA will present dedicated brand videos and creative assets for The CONMEBOL Copa America, UEFA Euro 2024, and The 2024 Summer Olympics.\",\"style\":\"2b\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;OUR CAMPAIGN MANIFESTO\\u0026lt;\/h2\\u0026gt;\\u0026lt;p style=\\u0026quot;font-weight: 400;\\u0026quot;\\u0026gt;When you\\u0026rsquo;re fast, you set the pace. The game moves slower. The ball looks bigger. This is how the greats \\u0026ndash; from Neymar Jr to Breanna Stewart, LaMelo Ball to Felix Streng \\u0026ndash; change the game. This is how they win. PUMA invites you to break through your limits, unlock transcendent athletic performance, and see the game like we do:\\u0026nbsp;\\u0026lt;span class=\\u0026quot;text-style-2\\u0026quot;\\u0026gt;FOREVER. FASTER.\\u0026lt;\/span\\u0026gt;\\u0026lt;\/p\\u0026gt;\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;AN UNMISSABLE YEAR OF SPORT\\u0026lt;\/h2\\u0026gt;\\u0026lt;p style=\\u0026quot;font-weight: 400;\\u0026quot;\\u0026gt;We just revealed the 17 Federation kits that will be worn by athletes at this summers \\u0026lt;span class=\\u0026quot;text-style-2\\u0026quot;\\u0026gt;Olympic Games\\u0026lt;\/span\\u0026gt;.\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;\ud83d\udd25 Our innovative kits will be worn by athletes representing \\u0026lt;strong\\u0026gt;Bahamas, Barbados, Botswana, Brazil, British Virgin Islands, Cuba, Grenada, Jamaica, New Zealand, Norway, Portugal, Qatar, Saint Lucia, Sweden, Switzerland, Trinidad \\u0026amp;amp; Tobago and Ukraine\\u0026lt;\/strong\\u0026gt;.\\u0026lt;\/p\\u0026gt;\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-image-multi {\"images\":[{\"width\":720,\"height\":1040,\"file\":\"2024\/04\/sidebar-STG.jpg\",\"filesize\":49920,\"sizes\":{\"medium\":{\"file\":\"sidebar-STG-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":10325},\"large\":{\"file\":\"sidebar-STG-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":64188},\"thumbnail\":{\"file\":\"sidebar-STG-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4387},\"trp-custom-language-flag\":{\"file\":\"sidebar-STG-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":346}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":56640,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/sidebar-STG.jpg\",\"title\":\"sidebar-STG\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":720,\"height\":1040,\"file\":\"2024\/04\/siebar-1-Campaign.jpg\",\"filesize\":247030,\"sizes\":{\"medium\":{\"file\":\"siebar-1-Campaign-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":18116},\"large\":{\"file\":\"siebar-1-Campaign-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":140583},\"thumbnail\":{\"file\":\"siebar-1-Campaign-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":8491},\"trp-custom-language-flag\":{\"file\":\"siebar-1-Campaign-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":350}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":56656,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/siebar-1-Campaign.jpg\",\"title\":\"siebar-1-Campaign\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"headlines\":[\"\",\"\"],\"showCaptions\":[false,false],\"className\":\"\"} \/-->","post_title":"PUMA LAUNCHES MAJOR BRAND CAMPAIGN TO STRENGTHEN SPORTS PERFORMANCE POSITIONING","post_excerpt":"Are you ready? Our first worldwide brand campaign in 10 years is here! This is \u201cFOREVER. FASTER. \u2013 See The Game Like We Do\u201d. It is our biggest marketing investment ever. We just launched our brand campaign at our fantastic event in Paris. Be inspired and take a look at the brand video and the first key visuals. Keep your eyes peeled, because our PUMA brand campaign will be seen worldwide in Media, TV, PR, Out Of Home Media and Points of Sale.\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"puma-launches-major-brand-campaign-to-strengthen-sports-performance-positioning","to_ping":"","pinged":"","post_modified":"2025-09-22 19:21:02","post_modified_gmt":"2025-09-22 19:21:02","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=56642","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[18],"tags_input":[],"id":56642,"author":"4","date":"2024-04-10 10:42:36","date_gmt":"2024-04-10 08:42:36","content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2024\/04\/header-STG.jpg\",\"filesize\":204124,\"sizes\":{\"medium\":{\"file\":\"header-STG-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":11446},\"large\":{\"file\":\"header-STG-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":100711},\"thumbnail\":{\"file\":\"header-STG-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5884},\"medium_large\":{\"file\":\"header-STG-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":58825},\"trp-custom-language-flag\":{\"file\":\"header-STG-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":432}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":56626,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/header-STG.jpg\",\"title\":\"header-STG\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"SEE THE GAME LIKE WE DO\",\"content\":\"PUMA LAUNCHES MAJOR BRAND CAMPAIGN\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0022textStyle_intro\\u0022\\u0026gt;Are you ready? Our first worldwide brand campaign in 10 years is here! This is \u201cFOREVER. FASTER. \u2013 See The Game Like We Do\u201d. It is our biggest marketing investment ever. We just launched our brand campaign at our fantastic event in Paris. Be inspired and take a look at the brand video and the first key visuals. Keep your eyes peeled, because our PUMA brand campaign will be seen worldwide in Media, TV, PR, Out Of Home Media and Points of Sale.\\u0026lt;\/span\\u0026gt;\",\"style\":\"2b\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"Everyone dreams of having a superpower and speed is PUMA\\u0026rsquo;s.\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Arne Freundt, CEO of PUMA\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;WATCH OUR BRAND FILM \ud83d\udc40\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;iframe loading=\\u0026quot;lazy\\u0026quot; title=\\u0026quot;YouTube video player\\u0026quot; src=\\u0026quot;https:\/\/www.youtube.com\/embed\/LRJP140fv3E?si=llVAePsINCXqjsAC\\u0026quot; width=\\u0026quot;560\\u0026quot; height=\\u0026quot;315\\u0026quot; frameborder=\\u0026quot;0\\u0026quot; allowfullscreen=\\u0026quot;allowfullscreen\\u0026quot;\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\\u0026gt;\",\"style\":\"2b\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"It is the first time that PUMA has one single message \\u0026ndash; FOREVER. FASTER. - throughout the entire year and across all performance categories such as Football, Running, Basketball and Handball. The holistic brand message is emotional and distinctive to make sure it connects and resonates with our target consumers. \\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Richard Teyssier, Vice President Brand and Marketing\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;THE CAMPAIGN IDEA \\u0026ndash; SPEED AS OUR SUPERPOWER\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;This year \\u0026ndash; through this globally featured Brand Campaign \\u0026ndash; PUMA is demonstrating how speed has always been deeply rooted in our brand\\u0026rsquo;s DNA. Speed has always been PUMA\\u0026rsquo;s vantage point. The desire to be faster and overtake others is in everyone\\u0026rsquo;s nature. To go faster gives you joy and an adrenaline rush like no other. The passion for speed is simply universal. \\u0026nbsp;\\u0026ldquo;See The Game Like We Do: FOREVER. FASTER.\\u0026rdquo; means to see sports and sports culture differently and ultimately win in a way only the fastest can. In a way only PUMA can. PUMA has always been able to be the first to see the next play, quick to act on its instinct, and set the pace for others to follow. This is what enables us to see the game differently, challenge conventions and create moments that will live with us forever.\",\"style\":\"2b\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-image-multi {\"style\":\"3b\",\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2024\/04\/gallery.jpg\",\"filesize\":198024,\"sizes\":{\"medium\":{\"file\":\"gallery-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":11929},\"large\":{\"file\":\"gallery-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":80393},\"thumbnail\":{\"file\":\"gallery-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6024},\"medium_large\":{\"file\":\"gallery-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":51670},\"trp-custom-language-flag\":{\"file\":\"gallery-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":427}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":56629,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/gallery.jpg\",\"title\":\"gallery\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":1510,\"height\":840,\"file\":\"2024\/04\/gallery-2.jpg\",\"filesize\":150597,\"sizes\":{\"medium\":{\"file\":\"gallery-2-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":9332},\"large\":{\"file\":\"gallery-2-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":58007},\"thumbnail\":{\"file\":\"gallery-2-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5006},\"medium_large\":{\"file\":\"gallery-2-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":38000},\"trp-custom-language-flag\":{\"file\":\"gallery-2-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":421}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":56628,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/gallery-2.jpg\",\"title\":\"gallery-2\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":1510,\"height\":840,\"file\":\"2024\/04\/gallery-3.jpg\",\"filesize\":224820,\"sizes\":{\"medium\":{\"file\":\"gallery-3-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":11932},\"large\":{\"file\":\"gallery-3-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":87732},\"thumbnail\":{\"file\":\"gallery-3-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5956},\"medium_large\":{\"file\":\"gallery-3-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":54388},\"trp-custom-language-flag\":{\"file\":\"gallery-3-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":421}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":56627,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/gallery-3.jpg\",\"title\":\"gallery-3\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false,false,false],\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"Our creative assets feature top athletes, such as \\u0026lt;em\\u0026gt;Antoine Griezmann, Breanna Stewart, Christian Pulisic, Felix Streng, Jack Grealish, Javier Balcazar \\u0026ldquo;Chicharito\\u0026rdquo;, Karsten Warholm, Kai Havertz, Lamelo Ball, Luis Suarez, Memphis Depay, Mondo Duplantis, Neymar Jr., Sergio Aguero, Shericka Jackson, Yaroslava Mahuchikh\\u0026lt;\/em\\u0026gt; and many others. Later this year, PUMA will present dedicated brand videos and creative assets for The CONMEBOL Copa America, UEFA Euro 2024, and The 2024 Summer Olympics.\",\"style\":\"2b\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;OUR CAMPAIGN MANIFESTO\\u0026lt;\/h2\\u0026gt;\\u0026lt;p style=\\u0026quot;font-weight: 400;\\u0026quot;\\u0026gt;When you\\u0026rsquo;re fast, you set the pace. The game moves slower. The ball looks bigger. This is how the greats \\u0026ndash; from Neymar Jr to Breanna Stewart, LaMelo Ball to Felix Streng \\u0026ndash; change the game. This is how they win. PUMA invites you to break through your limits, unlock transcendent athletic performance, and see the game like we do:\\u0026nbsp;\\u0026lt;span class=\\u0026quot;text-style-2\\u0026quot;\\u0026gt;FOREVER. FASTER.\\u0026lt;\/span\\u0026gt;\\u0026lt;\/p\\u0026gt;\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;AN UNMISSABLE YEAR OF SPORT\\u0026lt;\/h2\\u0026gt;\\u0026lt;p style=\\u0026quot;font-weight: 400;\\u0026quot;\\u0026gt;We just revealed the 17 Federation kits that will be worn by athletes at this summers \\u0026lt;span class=\\u0026quot;text-style-2\\u0026quot;\\u0026gt;Olympic Games\\u0026lt;\/span\\u0026gt;.\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;\ud83d\udd25 Our innovative kits will be worn by athletes representing \\u0026lt;strong\\u0026gt;Bahamas, Barbados, Botswana, Brazil, British Virgin Islands, Cuba, Grenada, Jamaica, New Zealand, Norway, Portugal, Qatar, Saint Lucia, Sweden, Switzerland, Trinidad \\u0026amp;amp; Tobago and Ukraine\\u0026lt;\/strong\\u0026gt;.\\u0026lt;\/p\\u0026gt;\",\"className\":\"\"} \/-->\n\n<!-- wp:puma\/row-image-multi {\"images\":[{\"width\":720,\"height\":1040,\"file\":\"2024\/04\/sidebar-STG.jpg\",\"filesize\":49920,\"sizes\":{\"medium\":{\"file\":\"sidebar-STG-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":10325},\"large\":{\"file\":\"sidebar-STG-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":64188},\"thumbnail\":{\"file\":\"sidebar-STG-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4387},\"trp-custom-language-flag\":{\"file\":\"sidebar-STG-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":346}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":56640,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/sidebar-STG.jpg\",\"title\":\"sidebar-STG\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":720,\"height\":1040,\"file\":\"2024\/04\/siebar-1-Campaign.jpg\",\"filesize\":247030,\"sizes\":{\"medium\":{\"file\":\"siebar-1-Campaign-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":18116},\"large\":{\"file\":\"siebar-1-Campaign-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":140583},\"thumbnail\":{\"file\":\"siebar-1-Campaign-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":8491},\"trp-custom-language-flag\":{\"file\":\"siebar-1-Campaign-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":350}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":56656,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/siebar-1-Campaign.jpg\",\"title\":\"siebar-1-Campaign\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"headlines\":[\"\",\"\"],\"showCaptions\":[false,false],\"className\":\"\"} \/-->","title":"PUMA LANZA UNA GRAN CAMPA\u00d1A DE MARCA PARA REFORZAR SU POSICIONAMIENTO EN EL RENDIMIENTO DEPORTIVO","excerpt":"\u00bfEst\u00e1 preparado? Ya est\u00e1 aqu\u00ed nuestra primera campa\u00f1a de marca mundial en 10 a\u00f1os. Se trata de \u201cPARA SIEMPRE. FASTER. - Ve el juego como nosotros\u201d. Es nuestra mayor inversi\u00f3n en marketing. Acabamos de lanzar nuestra campa\u00f1a de marca en nuestro fant\u00e1stico evento de Par\u00eds. Insp\u00edrate y echa un vistazo al v\u00eddeo de la marca y a las primeras im\u00e1genes clave. Mant\u00e9n los ojos bien abiertos, porque nuestra campa\u00f1a de marca PUMA se ver\u00e1 en todo el mundo en los medios de comunicaci\u00f3n, la televisi\u00f3n, las relaciones p\u00fablicas, los medios fuera del hogar y los puntos de venta.","status":"publish","password":"","name":"puma-lanza-una-importante-marca-de-campa\u00f1a-de-posicionamiento-deportivo","modified":"2025-09-22 19:21:02","modified_gmt":"2025-09-22 19:21:02","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[18],"datetime_local":"10 de abril de 2024, 8:42","date_local":"10 de abril de 2024","time_local":"8:42","slug":"puma-launches-major-brand-campaign-to-strengthen-sports-performance-positioning","url":"https:\/\/www.puma-catchup.com\/es\/sports\/puma-launches-major-brand-campaign-to-strengthen-sports-performance-positioning\/","featured_image":{"width":1140,"height":640,"file":"2024\/04\/header-STG.jpg","filesize":204124,"sizes":{"medium":{"file":"header-STG-300x168.jpg","width":300,"height":168,"mime-type":"image\/jpeg","filesize":11446},"large":{"file":"header-STG-1024x575.jpg","width":1024,"height":575,"mime-type":"image\/jpeg","filesize":100711},"thumbnail":{"file":"header-STG-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":5884},"medium_large":{"file":"header-STG-768x431.jpg","width":768,"height":431,"mime-type":"image\/jpeg","filesize":58825},"trp-custom-language-flag":{"file":"header-STG-18x10.jpg","width":18,"height":10,"mime-type":"image\/jpeg","filesize":432}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":56626,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/04\/header-STG.jpg","title":"cabecera-STG","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0},"headline":"SEE THE GAME LIKE WE DO","categories":[{"term_id":18,"name":"Deportes","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":857,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/es\/category\/sports\/"}],"theCategory":{"term_id":18,"name":"Deportes","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":857,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/es\/category\/sports\/"},"isFeaturedArticle":true,"isTopArticle":true},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts\/56642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/comments?post=56642"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts\/56642\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/media\/56626"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/media?parent=56642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/categories?post=56642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}