{"id":55500,"date":"2024-03-06T09:07:50","date_gmt":"2024-03-06T08:07:50","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=55500"},"modified":"2026-02-21T12:45:01","modified_gmt":"2026-02-21T11:45:01","slug":"pumas-2023-journey-to-be-forever-better","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/es\/corporate\/pumas-2023-journey-to-be-forever-better\/","title":{"rendered":"El viaje de PUMA hacia 2023 para ser FOREVER. BETTER."},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/es\/\">Inicio<\/a>\/\n        <a href=\"\/es\/category\/corporate\/\">Corporativo<\/a>\/\n        El viaje 2023 de PUMA ser\u00e1 PARA SIEMPRE. MEJOR.\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/03\/Final-Header.png\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/es\/category\/corporate\/\">Corporativo<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fcorporate%2Fpumas-2023-journey-to-be-forever-better%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fcorporate%2Fpumas-2023-journey-to-be-forever-better%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/es\/corporate\/pumas-2023-journey-to-be-forever-better\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fcorporate%2Fpumas-2023-journey-to-be-forever-better%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >El viaje de PUMA para ser PARA SIEMPRE. MEJOR.<\/h1>\n        <div class=\"articleintro\" >2023 fue un a\u00f1o de nuevas perspectivas, asociaciones y acontecimientos destacados. Sobre todo, ha sido un a\u00f1o muy centrado en la sostenibilidad.<\/div>\n        <div class=\"date\">6 de marzo de 2024 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;PUMA&#x27;s 2023 journey to be FOREVER. BETTER.&quot;, \"text\": &quot;In 2023 PUMA\\u2019s FOREVER. BETTER. journey gained momentum. In the RE:SUEDE project, we turned an experimental version of our iconic SUEDE sneakers into compost under certain tailor-made industrial conditions. Through RE:FIBRE, we showcased the process behind turning waste old textiles into new textiles and through our Voices of a RE:GENERATION initiative, young changemakers continued to challenge us to do BETTER.\\nTake a look at what PUMA has been up to in 2023:\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/es\/corporate\/pumas-2023-journey-to-be-forever-better\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/es\/corporate\/pumas-2023-journey-to-be-forever-better\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/es\/corporate\/pumas-2023-journey-to-be-forever-better\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fcorporate%2Fpumas-2023-journey-to-be-forever-better%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fcorporate%2Fpumas-2023-journey-to-be-forever-better%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" >En 2023 PUMA <strong>PARA SIEMPRE. MEJOR.<\/strong> viaje cobr\u00f3 impulso. En el <strong>RE:SUEDE<\/strong> convertimos en compost una versi\u00f3n experimental de nuestras ic\u00f3nicas zapatillas SUEDE en unas condiciones industriales hechas a medida. A trav\u00e9s de <strong>RE:FIBRA<\/strong>, mostramos el proceso de transformaci\u00f3n de los residuos textiles antiguos en nuevos tejidos y, a trav\u00e9s de nuestro <strong>Voces de una RE:GENERACI\u00d3N<\/strong> los j\u00f3venes agentes de cambio siguieron desafi\u00e1ndonos a hacerlo MEJOR.<br><br><strong>Echa un vistazo a lo que ha hecho PUMA en 2023:<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n\t<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/_0XTjwf1U74\/hqdefault.jpg\" class=\"printonly\" style=\"width:100%;aspect-ratio: 16\/9;\"\/>\n\t\t\t<div class=\"printonly\">https:\/\/www.youtube.com\/_0XTjwf1U74<\/div>\n\t\t\t<iframe class=\"hideinprint\" style=\"width:100%;aspect-ratio: 16\/9;\" src=\"https:\/\/www.youtube.com\/embed\/_0XTjwf1U74\" title=\"Reproductor de v\u00eddeo YouTube\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" >\u201cUno de mis momentos m\u00e1s gratificantes fue escuchar a nuestras Voces de una RE:GENERACI\u00d3N compartir sus perspectivas sobre c\u00f3mo PUMA puede mejorar e incorporar sus aportaciones a nuestra planificaci\u00f3n\u201d.\u201d<br><strong>Anne-Laure Descours, Jefa de Compras de PUMA<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image multi 1 -->\n<div class=\"row rowImages3 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/09\/Aishwarya_Gallery.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/12\/Andrew-Burgess-Interview-Gallery-I.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/08\/C-Suite-Screenshot-Sustainability-Voices.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" >En 2023 nuestro <strong>Voces de una RE:GENERACI\u00d3N<\/strong> <strong><a href=\"https:\/\/www.instagram.com\/wandythemaker\/?hl=en-gb\">Andrew Burgess<\/a><\/strong>, <strong><a href=\"https:\/\/www.instagram.com\/figuramoda\/?hl=en-gb\">Aishwarya Sharma<\/a><\/strong>, <strong><a href=\"https:\/\/www.instagram.com\/lukejaquerodney\/?hl=en-gb\">Luke Jaque-Rodne<\/a>y<\/strong> y <strong><a href=\"https:\/\/www.instagram.com\/ramennnnn\/?hl=en-gb\">Jade Roche<\/a><\/strong> educados, comprometidos y co-creados con PUMA a trav\u00e9s de una serie de proyectos para ayudar a PUMA a comunicar la sostenibilidad de una manera que resuene con su generaci\u00f3n y aborde las cosas que les importan a ellos y a su futuro.<br><br>Andrew se adentr\u00f3 en la historia de PUMA. <strong>RE:FIBRA<\/strong>, y ha creado su propia colecci\u00f3n c\u00e1psula con el tejido RE:FIBRE impreso a medida: <strong><a href=\"https:\/\/foreverbetter.com\/en\/voices-regeneration\/thread-loop\">PUMA x VIVID VISIONS<\/a><\/strong>. Luke y Jade visitaron algunos de nuestros socios fabricantes en Vietnam y Bangladesh y compartir\u00e1n su experiencia a trav\u00e9s de documentales que se lanzar\u00e1n pr\u00f3ximamente.<br><br>En 2024, Aishwarya Sharma se centrar\u00e1 en un nuevo proyecto en colaboraci\u00f3n con PUMA. Est\u00e9n atentos para conocer m\u00e1s detalles pr\u00f3ximamente.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row two columns -->\n<div class=\"row rowTwoColumnsWide spacing\">\n    <div class=\"col articleText\">\n        <div ><blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C2s9zdWMDeu\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<br\/>\u00a0<br\/>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Ver esta publicaci\u00f3n en Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<br\/>\u00a0<br\/>\n<br\/>Una publicaci\u00f3n compartida por andrew (@wandythemaker)<br\/>\n<\/div>\n<\/blockquote>\n<br\/><br\/>\n<\/div>\n    <\/div>\n    <div class=\"col articleText\">\n        <div ><blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CyQz1lUyaCN\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<br\/>\u00a0<br\/>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Sigue este art\u00edculo en Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<br\/>\u00a0<br\/>\n<br\/>Un comentario de Luke Jaque-Rodney (@lukejaquerodney)<br\/>\n<\/div>\n<\/blockquote>\n<br\/><br\/>\n<\/div>\n    <\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><strong>\u00bfQuiere saber m\u00e1s sobre los proyectos de nuestra Voz? <a href=\"https:\/\/foreverbetter.com\/en\">Visite nuestro nuevo sitio web FOREVER. BETTER. en foreverbetter.com<\/a><\/strong><br><br><strong>En v\u00edas de alcanzar nuestro <a href=\"https:\/\/foreverbetter.com\/en\/our-targets\">Objetivos 10FOR25<\/a><\/strong><br><br>En 2023:<br><br><ul><br><li>Llegamos a nuestro <a href=\"https:\/\/foreverbetter.com\/en\/our-targets\"><strong>Objetivo de derechos humanos <\/strong><\/a>antes de 2025 formando a m\u00e1s de 220.000 trabajadores de f\u00e1bricas sobre la capacitaci\u00f3n de las mujeres y realizando un mapeo completo de subcontratistas y proveedores de nivel 2 para detectar riesgos en materia de derechos humanos. Tambi\u00e9n hemos completado 57.000 horas de compromiso global con la comunidad.<\/li><br><li>Llegamos a la <a href=\"https:\/\/foreverbetter.com\/en\/our-targets\"><strong>Los pl\u00e1sticos y los oc\u00e9anos<\/strong><\/a> eliminar las bolsas de pl\u00e1stico de las tiendas propiedad de PUMA y gestionadas por ella, prest\u00f3 apoyo a la investigaci\u00f3n cient\u00edfica sobre microfibras e investig\u00f3 opciones de pl\u00e1stico biodegradable.<\/li><br><li>8 de cada 10 productos PUMA fabricados con<strong>materiales reciclados o certificados.<\/strong> PUMA tambi\u00e9n ha incrementado el uso de materiales reciclados y ha anunciado que, a partir de 2024, todas las r\u00e9plicas de camisetas de f\u00fatbol de PUMA se fabricar\u00e1n a partir de residuos textiles utilizando la tecnolog\u00eda de reciclaje de PUMA.\u00a0<strong>RE:FIBRA<\/strong>\u00a0tecnolog\u00eda de reciclado que se centra en los residuos textiles como principal fuente de material.<\/li><br><\/ul><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/03\/Bild1.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><strong>Compruebe aqu\u00ed nuestros resultados en relaci\u00f3n con todos nuestros objetivos 10FOR25.<\/strong><br><br><strong>Para conocer todos los detalles, explore la <a href=\"https:\/\/about.puma.com\/en\/sustainability\/reporting\">Secci\u00f3n de Sostenibilidad de nuestro Informe Anual 2023.<\/a><\/strong><br><br>No hay l\u00ednea de meta cuando se trata de nuestra responsabilidad de hacerlo mejor. Por eso corremos PARA SIEMPRE. M\u00c1S R\u00c1PIDO. Empujando hacia delante para superar nuestra mejor marca y ser <strong>PARA SIEMPRE. MEJOR.<\/strong>\u00a0para las personas y el planeta.<br><br><strong>Pumas, \u00bfcu\u00e1l es su punto fuerte en materia de sostenibilidad para 2023?<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>NUESTRO ENFOQUE<\/h2><p>Como marca deportiva, sabemos lo que es esforzarnos por ser mejores. Enfocamos la sostenibilidad de la misma manera. Se trata de aplicar nuestros puntos fuertes y mejorar nuestros puntos d\u00e9biles. A medida que avancemos, seguiremos subiendo el list\u00f3n. Trabajar en equipo para ser <strong>PARA SIEMPRE. MEJOR.<\/strong><\/p><br><p>\u00a0<\/p><br><p><span class=\"text-style-1\">S\u00f3lo hay un PARA SIEMPRE. Hag\u00e1moslo MEJOR.<\/span><\/p><br><p><span class=\"text-style-1\"><a href=\"https:\/\/foreverbetter.com\/en\">Explora FOREVER. MEJOR. aqu\u00ed.<\/a><\/span><\/p><br><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row category header -->\n<div class=\"row rowCategoryHeader\" style=\"grid-template-columns:1fr\">\n    <div class=\"col\" style=\"display: flex; align-items: baseline;\">\n        <h2 class=\"bgPuma\">\n            <span>M\u00e1s sostenibilidad <\/span>\n        <\/h2>\n    <\/div>\n\n<\/div>\n\n\n\n<div class=\"row articleMulti4 spacing\">\n\t    <div class=\"col articleTeaser\" >\n\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/corporate\/rehacks-bring-your-beloved-puma-items-back-to-life-guided-by-our-voices-of-a-regeneration\/\" \n\t\t\t     tabindex=\"-1\" \n\t\t\t    id=\"54147\"\n\t\t\t     style=\"width:100%;position:relative;overflow:hidden;\t\t\t    aspect-ratio:1\t\t\t    ;\" >\n\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t    class=\"hoverZoom\"\n\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/11\/MicrosoftTeams-image-2.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/es\/category\/corporate\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Corporativo<\/a>\n\t        <h4>RE:HACKS<\/h4>\n\t\t\t<div class=\"description shortExcerpt\">\n\t\t\t\tUna vez que encuentras tus zapatillas y camisetas favoritas, normalmente las usas hasta que se estropean. \u00bfY si pudieras alargar la vida \u00fatil de tu ropa y calzado favoritos y conservarlos el mayor tiempo posible? \n\t\t\t<\/div>\n\t\t\t<a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/es\/corporate\/rehacks-bring-your-beloved-puma-items-back-to-life-guided-by-our-voices-of-a-regeneration\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n\t\t<\/div>\n\t    <div class=\"col articleTeaser\" >\n\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/corporate\/refibre-interview-with-andrew-burgess\/\" \n\t\t\t     tabindex=\"-1\" \n\t\t\t    id=\"54263\"\n\t\t\t     style=\"width:100%;position:relative;overflow:hidden;\t\t\t    aspect-ratio:1\t\t\t    ;\" >\n\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t    class=\"hoverZoom\"\n\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/12\/Andrew-Burgess-Interview-Header.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/es\/category\/corporate\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Corporativo<\/a>\n\t        <h4>\u201cProducir moda sostenible es todo un viaje\u201d<\/h4>\n\t\t\t<div class=\"description shortExcerpt\">\n\t\t\t\tAndrew Burgess, una de nuestras Voces de una Re:Generation, no s\u00f3lo se dedica a reciclar materiales para crear nuevos conjuntos que marcan tendencia, sino que tambi\u00e9n es un defensor de la moda sostenible e inspira a una nueva generaci\u00f3n con sus coloridos dise\u00f1os. En su viaje para transformar la forma en que la gente consume moda, ha creado cinco dise\u00f1os, cada uno de ellos confeccionado \u00edntegramente con nuestro tejido RE:FIBRE de poli\u00e9ster reciclado.\nTuvimos el placer de sentarnos a charlar con Andrew sobre su colaboraci\u00f3n con PUMA, su inspiraci\u00f3n para la colecci\u00f3n y su propia marca, Vivid Vision, en la sesi\u00f3n de fotos de Londres.\n\n\t\t\t<\/div>\n\t\t\t<a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/es\/corporate\/refibre-interview-with-andrew-burgess\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n\t\t<\/div>\n\t    <div class=\"col articleTeaser\" >\n\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/corporate\/the-puma-resuede\/\" \n\t\t\t     tabindex=\"-1\" \n\t\t\t    id=\"54080\"\n\t\t\t     style=\"width:100%;position:relative;overflow:hidden;\t\t\t    aspect-ratio:1\t\t\t    ;\" >\n\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t    class=\"hoverZoom\"\n\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/11\/RE-SUEDE-Header.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/es\/category\/corporate\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Corporativo<\/a>\n\t        <h4>LA PUMA RE:SUEDE<\/h4>\n\t\t\t<div class=\"description shortExcerpt\">\n\t\t\t\t\u00a1Lo hemos conseguido! Hemos convertido en compost una versi\u00f3n experimental de nuestro icono, el SUEDE, sentando las bases para futuros programas de circularidad. El experimento se ha llevado a cabo en condiciones industriales espec\u00edficas durante los dos \u00faltimos a\u00f1os y ya hemos visto los primeros resultados. M\u00e1s informaci\u00f3n sobre nuestro viaje RE:SUEDE.\n\n\t\t\t<\/div>\n\t\t\t<a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/es\/corporate\/the-puma-resuede\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n\t\t<\/div>\n\t    <div class=\"col articleTeaser\" >\n\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/corporate\/re-fibre-discover-our-innovative-technology-that-recycles-any-polyester-material\/\" \n\t\t\t     tabindex=\"-1\" \n\t\t\t    id=\"54227\"\n\t\t\t     style=\"width:100%;position:relative;overflow:hidden;\t\t\t    aspect-ratio:1\t\t\t    ;\" >\n\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t    class=\"hoverZoom\"\n\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/12\/RE-FIBRE-Header-1.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/es\/category\/corporate\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Corporativo<\/a>\n\t        <h4>RE:FIBRA: cuando algo viejo se convierte en algo nuevo<\/h4>\n\t\t\t<div class=\"description shortExcerpt\">\n\t\t\t\t\u00bfTiene ropa vieja que ya no se pone? \u00bfO quiz\u00e1s algunas prendas defectuosas que no puedes devolver? No las tires, \u00a1porque podr\u00edan convertirse en parte de la equipaci\u00f3n de f\u00fatbol de tu club favorito!\n\n\t\t\t<\/div>\n\t\t\t<a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/es\/corporate\/re-fibre-discover-our-innovative-technology-that-recycles-any-polyester-material\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>En 2023, el viaje FOREVER. BETTER. de PUMA cobr\u00f3 impulso. En el proyecto RE:SUEDE, convertimos una versi\u00f3n experimental de nuestras ic\u00f3nicas zapatillas SUEDE en abono bajo ciertas condiciones industriales espec\u00edficas. A trav\u00e9s de RE:FIBRE, mostramos el proceso que hay detr\u00e1s de la transformaci\u00f3n de textiles viejos en textiles nuevos y, a trav\u00e9s de nuestra iniciativa Voices of a RE:GENERATION, los j\u00f3venes agentes del cambio siguieron desafi\u00e1ndonos a hacerlo MEJOR.<br \/>\nEcha un vistazo a lo que ha hecho PUMA en 2023:<\/p>","protected":false},"author":19,"featured_media":55657,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":19479,"meta-headline":"PUMA&#039;s journey to be FOREVER. BETTER.","footnotes":""},"categories":[6],"class_list":["post-55500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate"],"fullData":{"ID":55500,"post_author":"19","post_date":"2024-03-06 09:07:50","post_date_gmt":"2024-03-06 08:07:50","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":55657,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/03\/Final-Header.png\"},\"headline\":\"PUMA\\u0026#039;s journey to be FOREVER. BETTER.\",\"content\":\"2023 was a year of new perspectives, partnerships, and highlights. Above all, it was a year with a strong focus on sustainability.\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"In 2023 PUMA\\u0026rsquo;s \\u0026lt;strong\\u0026gt;FOREVER. BETTER.\\u0026lt;\/strong\\u0026gt; journey gained momentum. In the \\u0026lt;strong\\u0026gt;RE:SUEDE\\u0026lt;\/strong\\u0026gt; project, we turned an experimental version of our iconic SUEDE sneakers into compost under certain tailor-made industrial conditions. Through \\u0026lt;strong\\u0026gt;RE:FIBRE\\u0026lt;\/strong\\u0026gt;, we showcased the process behind turning waste old textiles into new textiles and through our \\u0026lt;strong\\u0026gt;Voices of a RE:GENERATION\\u0026lt;\/strong\\u0026gt; initiative, young changemakers continued to challenge us to do BETTER.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Take a look at what PUMA has been up to in 2023:\\u0026lt;\/strong\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-video {\"id\":\"_0XTjwf1U74\",\"style\":\"Wide\",\"title\":\"Video\",\"video\":\"\",\"caption\":\"\",\"showCaption\":false,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;Some of my most rewarding time was listening to our Voices of a RE:GENERATION share their perspectives about how PUMA can improve and incorporating their input into our planning.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Anne-Laure Descours, Chief Sourcing Officer at PUMA\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-multi {\"style\":\"3\",\"images\":[{\"id\":53245},{\"id\":54301},{\"id\":52645}],\"className\":\"\",\"aspect\":\"0\",\"headlines\":[],\"captions\":[],\"showCaptions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"In 2023 our \\u0026lt;strong\\u0026gt;Voices of a RE:GENERATION\\u0026lt;\/strong\\u0026gt; \\u0026lt;strong\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.instagram.com\/wandythemaker\/?hl=en-gb\\u0026quot;\\u0026gt;Andrew Burgess\\u0026lt;\/a\\u0026gt;\\u0026lt;\/strong\\u0026gt;, \\u0026lt;strong\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.instagram.com\/figuramoda\/?hl=en-gb\\u0026quot;\\u0026gt;Aishwarya Sharma\\u0026lt;\/a\\u0026gt;\\u0026lt;\/strong\\u0026gt;, \\u0026lt;strong\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.instagram.com\/lukejaquerodney\/?hl=en-gb\\u0026quot;\\u0026gt;Luke Jaque-Rodne\\u0026lt;\/a\\u0026gt;y\\u0026lt;\/strong\\u0026gt; and \\u0026lt;strong\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.instagram.com\/ramennnnn\/?hl=en-gb\\u0026quot;\\u0026gt;Jade Roche\\u0026lt;\/a\\u0026gt;\\u0026lt;\/strong\\u0026gt; educated, engaged, and co-created with PUMA through a range of projects to help PUMA to communicate sustainability in a way that resonates with their generation and addresses the things that matter to them and their future.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Andrew took a deep dive into PUMA\\u0026rsquo;s \\u0026lt;strong\\u0026gt;RE:FIBRE\\u0026lt;\/strong\\u0026gt;, programme and created his own one-off capsule collection using custom printed RE:FIBRE fabric called: \\u0026lt;strong\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\/voices-regeneration\/thread-loop\\u0026quot;\\u0026gt;PUMA x VIVID VISIONS\\u0026lt;\/a\\u0026gt;\\u0026lt;\/strong\\u0026gt;. Luke and Jade visited some of our manufacturing partners in Vietnam and Bangladesh and will share their experience through documentaries that will launch soon.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;In 2024 Aishwarya Sharma will focus on a new project in collaboration with PUMA. Stay tuned for more details coming soon.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;blockquote class=\\u0026quot;instagram-media\\u0026quot; style=\\u0026quot;background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\\u0026quot; data-instgrm-permalink=\\u0026quot;https:\/\/www.instagram.com\/reel\/C2s9zdWMDeu\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0026quot; data-instgrm-version=\\u0026quot;14\\u0026quot;\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;padding: 16px;\\u0026quot;\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026nbsp;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;display: flex; 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font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\\u0026quot;\\u0026gt;View this post on Instagram\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;padding: 12.5% 0;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\\u0026quot;\\u0026gt;\\n\\u0026lt;div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;margin-left: 8px;\\u0026quot;\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;margin-left: auto;\\u0026quot;\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\\u0026quot;\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026nbsp;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;A post shared by andrew (@wandythemaker)\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/blockquote\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"contentRight\":\"\\u0026lt;blockquote class=\\u0026quot;instagram-media\\u0026quot; style=\\u0026quot;background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\\u0026quot; data-instgrm-captioned=\\u0026quot;\\u0026quot; data-instgrm-permalink=\\u0026quot;https:\/\/www.instagram.com\/p\/CyQz1lUyaCN\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0026quot; data-instgrm-version=\\u0026quot;14\\u0026quot;\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;padding: 16px;\\u0026quot;\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026nbsp;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;display: flex; flex-direction: row; align-items: center;\\u0026quot;\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\\u0026quot;\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;padding: 19% 0;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;display: block; height: 50px; margin: 0 auto 12px; width: 50px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;padding-top: 8px;\\u0026quot;\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\\u0026quot;\\u0026gt;Sieh dir diesen Beitrag auf Instagram an\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;padding: 12.5% 0;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\\u0026quot;\\u0026gt;\\n\\u0026lt;div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;margin-left: 8px;\\u0026quot;\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;margin-left: auto;\\u0026quot;\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\\u0026quot;\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026nbsp;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Ein Beitrag geteilt von Luke Jaque-Rodney (@lukejaquerodney)\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/blockquote\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"className\":\"\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong\\u0026gt;Want to learn more about our Voice\\u0026rsquo;s projects? \\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\\u0026quot;\\u0026gt;Check out our new FOREVER. BETTER. website at foreverbetter.com\\u0026lt;\/a\\u0026gt;\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;On track to achieve our \\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\/our-targets\\u0026quot;\\u0026gt;10FOR25 Targets\\u0026lt;\/a\\u0026gt;\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;In 2023:\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;ul\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;li\\u0026gt;We reached our \\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\/our-targets\\u0026quot;\\u0026gt;\\u0026lt;strong\\u0026gt;Human Rights target \\u0026lt;\/strong\\u0026gt;\\u0026lt;\/a\\u0026gt;ahead of 2025 by training more than 220,000 factory workers on women\\u0026rsquo;s empowerment and completely mapping subcontractors and Tier 2 suppliers for human rights risks. We\\u0026rsquo;ve also completed 57.000 hours of global community engagement.\\u0026lt;\/li\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;li\\u0026gt;We reached the \\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\/our-targets\\u0026quot;\\u0026gt;\\u0026lt;strong\\u0026gt;Plastics and the Oceans\\u0026lt;\/strong\\u0026gt;\\u0026lt;\/a\\u0026gt; target, eliminating plastic carrier bags from PUMA\\u0026rsquo;s owned and operated stores, provided support for scientific research on microfibres and researched biodegradable plastic options.\\u0026lt;\/li\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;li\\u0026gt;8 out of 10 PUMA products made with\\u0026lt;strong\\u0026gt;recycled or certified materials.\\u0026lt;\/strong\\u0026gt; PUMA also scaled up the use of recycled materials, and announced that starting 2024, all of PUMA\\u0026rsquo;s replica football jerseys will be made from textile waste using PUMA\\u0026rsquo;s\\u0026nbsp;\\u0026lt;strong\\u0026gt;RE:FIBRE\\u0026lt;\/strong\\u0026gt;\\u0026nbsp;recycling technology which focuses on textile waste as the primary source of material.\\u0026lt;\/li\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;\/ul\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":55568,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/03\/Bild1.png\"},\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong\\u0026gt;Check out our performance against all our 10FOR25 targets here.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;For all the detail, explore the \\u0026lt;a href=\\u0026quot;https:\/\/about.puma.com\/en\/sustainability\/reporting\\u0026quot;\\u0026gt;Sustainability Section of our 2023 Annual Report.\\u0026lt;\/a\\u0026gt;\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;There is no finish line when it comes to our responsibility to do better. That\\u0026rsquo;s why we\\u0026rsquo;re running FOREVER. FASTER. pushing forward to beat our best and be \\u0026lt;strong\\u0026gt;FOREVER. BETTER.\\u0026lt;\/strong\\u0026gt;\\u0026nbsp;for people and the planet.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;So Pumas, what is your sustainability highlight for 2023?\\u0026lt;\/strong\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;OUR APPROACH\\u0026lt;\/h2\\u0026gt;\\u0026lt;p\\u0026gt;As a sports brand, we know a thing or two about pushing ourselves to be better. We approach sustainability in mucht the same way. It\\u0026rsquo;s about applying our strengths and improving on our weaknesses. As we make progress, we\\u0026rsquo;ll keep raising the bar higher. Working as a team to be \\u0026lt;strong\\u0026gt;FOREVER. BETTER.\\u0026lt;\/strong\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026nbsp;\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;span class=\\u0026quot;text-style-1\\u0026quot;\\u0026gt;There\\u0026rsquo;s only one FOREVER. Let\\u0026rsquo;s make it BETTER.\\u0026lt;\/span\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;span class=\\u0026quot;text-style-1\\u0026quot;\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\\u0026quot;\\u0026gt;Explore FOREVER. BETTER. here.\\u0026lt;\/a\\u0026gt;\\u0026lt;\/span\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-category-header {\"titleleft\":\"More Sustainability \",\"category\":[],\"className\":\"\",\"titleright\":\"\",\"url\":\"https:\/\/\",\"mode\":\"manual\",\"catLinkText\":\"View all\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-article-multi {\"category\":[],\"articles\":\"\",\"manualArticles\":[{\"id\":54147},{\"id\":54263},{\"id\":54080},{\"id\":54227}],\"numArticles\":4,\"mode\":\"manual\",\"className\":\"\",\"aspect\":\"1\",\"includeTopStories\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","post_title":"PUMA's 2023 journey to be FOREVER. BETTER.","post_excerpt":"In 2023 PUMA\u2019s FOREVER. BETTER. journey gained momentum. In the RE:SUEDE project, we turned an experimental version of our iconic SUEDE sneakers into compost under certain tailor-made industrial conditions. Through RE:FIBRE, we showcased the process behind turning waste old textiles into new textiles and through our Voices of a RE:GENERATION initiative, young changemakers continued to challenge us to do BETTER.\nTake a look at what PUMA has been up to in 2023:\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"pumas-2023-journey-to-be-forever-better","to_ping":"","pinged":"","post_modified":"2026-02-21 12:45:01","post_modified_gmt":"2026-02-21 11:45:01","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=55500","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[6],"tags_input":[],"id":55500,"author":"19","date":"2024-03-06 09:07:50","date_gmt":"2024-03-06 08:07:50","content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":55657,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/03\/Final-Header.png\"},\"headline\":\"PUMA\\u0026#039;s journey to be FOREVER. BETTER.\",\"content\":\"2023 was a year of new perspectives, partnerships, and highlights. Above all, it was a year with a strong focus on sustainability.\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"In 2023 PUMA\\u0026rsquo;s \\u0026lt;strong\\u0026gt;FOREVER. BETTER.\\u0026lt;\/strong\\u0026gt; journey gained momentum. In the \\u0026lt;strong\\u0026gt;RE:SUEDE\\u0026lt;\/strong\\u0026gt; project, we turned an experimental version of our iconic SUEDE sneakers into compost under certain tailor-made industrial conditions. Through \\u0026lt;strong\\u0026gt;RE:FIBRE\\u0026lt;\/strong\\u0026gt;, we showcased the process behind turning waste old textiles into new textiles and through our \\u0026lt;strong\\u0026gt;Voices of a RE:GENERATION\\u0026lt;\/strong\\u0026gt; initiative, young changemakers continued to challenge us to do BETTER.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Take a look at what PUMA has been up to in 2023:\\u0026lt;\/strong\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-video {\"id\":\"_0XTjwf1U74\",\"style\":\"Wide\",\"title\":\"Video\",\"video\":\"\",\"caption\":\"\",\"showCaption\":false,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;Some of my most rewarding time was listening to our Voices of a RE:GENERATION share their perspectives about how PUMA can improve and incorporating their input into our planning.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Anne-Laure Descours, Chief Sourcing Officer at PUMA\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-multi {\"style\":\"3\",\"images\":[{\"id\":53245},{\"id\":54301},{\"id\":52645}],\"className\":\"\",\"aspect\":\"0\",\"headlines\":[],\"captions\":[],\"showCaptions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"In 2023 our \\u0026lt;strong\\u0026gt;Voices of a RE:GENERATION\\u0026lt;\/strong\\u0026gt; \\u0026lt;strong\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.instagram.com\/wandythemaker\/?hl=en-gb\\u0026quot;\\u0026gt;Andrew Burgess\\u0026lt;\/a\\u0026gt;\\u0026lt;\/strong\\u0026gt;, \\u0026lt;strong\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.instagram.com\/figuramoda\/?hl=en-gb\\u0026quot;\\u0026gt;Aishwarya Sharma\\u0026lt;\/a\\u0026gt;\\u0026lt;\/strong\\u0026gt;, \\u0026lt;strong\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.instagram.com\/lukejaquerodney\/?hl=en-gb\\u0026quot;\\u0026gt;Luke Jaque-Rodne\\u0026lt;\/a\\u0026gt;y\\u0026lt;\/strong\\u0026gt; and \\u0026lt;strong\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.instagram.com\/ramennnnn\/?hl=en-gb\\u0026quot;\\u0026gt;Jade Roche\\u0026lt;\/a\\u0026gt;\\u0026lt;\/strong\\u0026gt; educated, engaged, and co-created with PUMA through a range of projects to help PUMA to communicate sustainability in a way that resonates with their generation and addresses the things that matter to them and their future.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Andrew took a deep dive into PUMA\\u0026rsquo;s \\u0026lt;strong\\u0026gt;RE:FIBRE\\u0026lt;\/strong\\u0026gt;, programme and created his own one-off capsule collection using custom printed RE:FIBRE fabric called: \\u0026lt;strong\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\/voices-regeneration\/thread-loop\\u0026quot;\\u0026gt;PUMA x VIVID VISIONS\\u0026lt;\/a\\u0026gt;\\u0026lt;\/strong\\u0026gt;. Luke and Jade visited some of our manufacturing partners in Vietnam and Bangladesh and will share their experience through documentaries that will launch soon.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;In 2024 Aishwarya Sharma will focus on a new project in collaboration with PUMA. Stay tuned for more details coming soon.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;blockquote class=\\u0026quot;instagram-media\\u0026quot; style=\\u0026quot;background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\\u0026quot; data-instgrm-permalink=\\u0026quot;https:\/\/www.instagram.com\/reel\/C2s9zdWMDeu\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0026quot; data-instgrm-version=\\u0026quot;14\\u0026quot;\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;padding: 16px;\\u0026quot;\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026nbsp;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;display: flex; 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font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\\u0026quot;\\u0026gt;View this post on Instagram\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;padding: 12.5% 0;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\\u0026quot;\\u0026gt;\\n\\u0026lt;div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;margin-left: 8px;\\u0026quot;\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;margin-left: auto;\\u0026quot;\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\\u0026quot;\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026nbsp;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;A post shared by andrew (@wandythemaker)\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/blockquote\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"contentRight\":\"\\u0026lt;blockquote class=\\u0026quot;instagram-media\\u0026quot; style=\\u0026quot;background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\\u0026quot; data-instgrm-captioned=\\u0026quot;\\u0026quot; data-instgrm-permalink=\\u0026quot;https:\/\/www.instagram.com\/p\/CyQz1lUyaCN\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0026quot; data-instgrm-version=\\u0026quot;14\\u0026quot;\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;padding: 16px;\\u0026quot;\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026nbsp;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;display: flex; flex-direction: row; align-items: center;\\u0026quot;\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\\u0026quot;\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;padding: 19% 0;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;display: block; height: 50px; margin: 0 auto 12px; width: 50px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;padding-top: 8px;\\u0026quot;\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\\u0026quot;\\u0026gt;Sieh dir diesen Beitrag auf Instagram an\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;padding: 12.5% 0;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;display: flex; 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height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;margin-left: auto;\\u0026quot;\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\\u0026quot;\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div style=\\u0026quot;background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026nbsp;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Ein Beitrag geteilt von Luke Jaque-Rodney (@lukejaquerodney)\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;\/blockquote\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"className\":\"\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong\\u0026gt;Want to learn more about our Voice\\u0026rsquo;s projects? \\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\\u0026quot;\\u0026gt;Check out our new FOREVER. BETTER. website at foreverbetter.com\\u0026lt;\/a\\u0026gt;\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;On track to achieve our \\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\/our-targets\\u0026quot;\\u0026gt;10FOR25 Targets\\u0026lt;\/a\\u0026gt;\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;In 2023:\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;ul\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;li\\u0026gt;We reached our \\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\/our-targets\\u0026quot;\\u0026gt;\\u0026lt;strong\\u0026gt;Human Rights target \\u0026lt;\/strong\\u0026gt;\\u0026lt;\/a\\u0026gt;ahead of 2025 by training more than 220,000 factory workers on women\\u0026rsquo;s empowerment and completely mapping subcontractors and Tier 2 suppliers for human rights risks. We\\u0026rsquo;ve also completed 57.000 hours of global community engagement.\\u0026lt;\/li\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;li\\u0026gt;We reached the \\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\/our-targets\\u0026quot;\\u0026gt;\\u0026lt;strong\\u0026gt;Plastics and the Oceans\\u0026lt;\/strong\\u0026gt;\\u0026lt;\/a\\u0026gt; target, eliminating plastic carrier bags from PUMA\\u0026rsquo;s owned and operated stores, provided support for scientific research on microfibres and researched biodegradable plastic options.\\u0026lt;\/li\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;li\\u0026gt;8 out of 10 PUMA products made with\\u0026lt;strong\\u0026gt;recycled or certified materials.\\u0026lt;\/strong\\u0026gt; PUMA also scaled up the use of recycled materials, and announced that starting 2024, all of PUMA\\u0026rsquo;s replica football jerseys will be made from textile waste using PUMA\\u0026rsquo;s\\u0026nbsp;\\u0026lt;strong\\u0026gt;RE:FIBRE\\u0026lt;\/strong\\u0026gt;\\u0026nbsp;recycling technology which focuses on textile waste as the primary source of material.\\u0026lt;\/li\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;\/ul\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":55568,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/03\/Bild1.png\"},\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;strong\\u0026gt;Check out our performance against all our 10FOR25 targets here.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;For all the detail, explore the \\u0026lt;a href=\\u0026quot;https:\/\/about.puma.com\/en\/sustainability\/reporting\\u0026quot;\\u0026gt;Sustainability Section of our 2023 Annual Report.\\u0026lt;\/a\\u0026gt;\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;There is no finish line when it comes to our responsibility to do better. That\\u0026rsquo;s why we\\u0026rsquo;re running FOREVER. FASTER. pushing forward to beat our best and be \\u0026lt;strong\\u0026gt;FOREVER. BETTER.\\u0026lt;\/strong\\u0026gt;\\u0026nbsp;for people and the planet.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;So Pumas, what is your sustainability highlight for 2023?\\u0026lt;\/strong\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;OUR APPROACH\\u0026lt;\/h2\\u0026gt;\\u0026lt;p\\u0026gt;As a sports brand, we know a thing or two about pushing ourselves to be better. We approach sustainability in mucht the same way. It\\u0026rsquo;s about applying our strengths and improving on our weaknesses. As we make progress, we\\u0026rsquo;ll keep raising the bar higher. Working as a team to be \\u0026lt;strong\\u0026gt;FOREVER. BETTER.\\u0026lt;\/strong\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026nbsp;\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;span class=\\u0026quot;text-style-1\\u0026quot;\\u0026gt;There\\u0026rsquo;s only one FOREVER. Let\\u0026rsquo;s make it BETTER.\\u0026lt;\/span\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;span class=\\u0026quot;text-style-1\\u0026quot;\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/foreverbetter.com\/en\\u0026quot;\\u0026gt;Explore FOREVER. BETTER. here.\\u0026lt;\/a\\u0026gt;\\u0026lt;\/span\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-category-header {\"titleleft\":\"More Sustainability \",\"category\":[],\"className\":\"\",\"titleright\":\"\",\"url\":\"https:\/\/\",\"mode\":\"manual\",\"catLinkText\":\"View all\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-article-multi {\"category\":[],\"articles\":\"\",\"manualArticles\":[{\"id\":54147},{\"id\":54263},{\"id\":54080},{\"id\":54227}],\"numArticles\":4,\"mode\":\"manual\",\"className\":\"\",\"aspect\":\"1\",\"includeTopStories\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","title":"El viaje de PUMA hacia 2023 para ser FOREVER. 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