{"id":54892,"date":"2024-01-29T07:00:42","date_gmt":"2024-01-29T06:00:42","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=54892"},"modified":"2025-09-19T14:29:00","modified_gmt":"2025-09-19T14:29:00","slug":"puma-china-and-tencent-forge-partnership-to-pioneer-an-innovative-comprehensive-e-commerce-business-model","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/es\/corporate\/puma-china-and-tencent-forge-partnership-to-pioneer-an-innovative-comprehensive-e-commerce-business-model\/","title":{"rendered":"PUMA CHINA y Tencent se asocian para impulsar un innovador modelo de negocio integral de comercio electr\u00f3nico"},"content":{"rendered":"\n
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\n Inicio<\/a>\/\n Corporativo<\/a>\/ PUMA CHINA y Tencent se asocian para impulsar un innovador modelo de negocio integral de comercio electr\u00f3nico.\n <\/div>\n<\/div>\n
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Corporativo<\/a><\/div>\n
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Colaboraci\u00f3n con el gigante tecnol\u00f3gico Tencent<\/h1>\n
PUMA CHINA y Tencent se asocian para impulsar un innovador modelo de negocio integral de comercio electr\u00f3nico<\/div>\n
29 de enero de 2024 <\/div>\n\n
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Como empresa l\u00edder mundial en Internet y tecnolog\u00eda, los servicios sociales y de comercio electr\u00f3nico de Tencent, centrados en WeChat, conectan diariamente a m\u00e1s de mil millones de usuarios activos en toda China. La colaboraci\u00f3n estrat\u00e9gica de PUMA con Tencent tiene como objetivo aprovechar el impulso imparable y el alcance omnipresente del ecosistema social m\u00e1s grande de China para impulsar el desarrollo de alta calidad de la presencia digital de PUMA.<\/span>\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
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En respuesta a las diversas y segmentadas demandas del mercado chino, PUMA se dedica a Introducir continuamente productos que marcan tendencia.<\/strong> y mejorar los servicios para mejorar la experiencia del consumidor<\/strong> y extender el encanto de los deportes a un p\u00fablico m\u00e1s amplio en China.\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
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Shirley Li, directora general de PUMA China, y Fan Yijin, director general de Ventas y Operaciones Publicitarias de Tencent.<\/div>\n\t<\/div>\n<\/div>\n\n
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La alianza con Tencent significa visi\u00f3n estrat\u00e9gica<\/strong>, lo que permite a PUMA Optimizar las operaciones digitales.<\/strong>, amplificar el alcance del marketing<\/strong>, y Mejorar la gesti\u00f3n de las relaciones con los clientes.<\/strong>. Al integrar los recursos integrales del ecosistema y las tecnolog\u00edas de vanguardia de Tencent, PUMA pretende construir un novedoso modelo integrado de redes sociales y comercio<\/strong>. Esto cultivar\u00e1 un v\u00ednculo emocional m\u00e1s fuerte entre la marca y los consumidores a trav\u00e9s de una experiencia coherente tanto online como offline<\/strong>, mejorando la calidad y la eficiencia de los servicios al consumidor.\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
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Esta asociaci\u00f3n tambi\u00e9n permite a PUMA actuar de manera m\u00e1s eficaz. satisfacer las necesidades personalizadas y diferenciadas de los consumidores chinos<\/strong> a trav\u00e9s de conocimientos localizados del mercado. Mediante la implementaci\u00f3n de servicios digitales personalizados con precisi\u00f3n que se ajustan a las demandas de los consumidores locales, PUMA se esfuerza por prestar un mejor servicio a la amplia comunidad de entusiastas del deporte y a la nueva generaci\u00f3n de China., Fomentar un crecimiento sostenido en el din\u00e1mico mercado chino.<\/strong>.\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
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\n M\u00e1s noticias<\/span>\n <\/h2>\n <\/div>\n\n<\/div>\n\n
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PUMA obtiene el certificado de igualdad salarial en Suecia y Oriente Medio.<\/h4>\n\t\t\t
\n\t\t\t\tHemos cerrado con \u00e9xito la brecha salarial ajustada entre hombres y mujeres en Suecia y Oriente Medio. As\u00ed lo confirma la certificaci\u00f3n independiente del FPI Fair Pay Innovation Lab.\u00a0\n\n\t\t\t<\/div>\n\t\t\tleer la historia<\/a>\n\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Como empresa l\u00edder mundial en Internet y tecnolog\u00eda, los servicios sociales y de comercio electr\u00f3nico de Tencent, centrados en WeChat, conectan diariamente a m\u00e1s de mil millones de usuarios activos en toda China. La colaboraci\u00f3n estrat\u00e9gica de PUMA con Tencent tiene como objetivo aprovechar el impulso imparable y el alcance omnipresente del ecosistema social m\u00e1s grande de China para impulsar el desarrollo de alta calidad de la presencia digital de PUMA.<\/p>","protected":false},"author":4,"featured_media":54906,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":11698,"meta-headline":"","footnotes":""},"categories":[6],"class_list":["post-54892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate"],"fullData":{"ID":54892,"post_author":"4","post_date":"2024-01-29 07:00:42","post_date_gmt":"2024-01-29 06:00:42","post_content":"","post_title":"PUMA CHINA and Tencent Forge Partnership to Pioneer an Innovative Comprehensive E-commerce Business Model","post_excerpt":"As a world-leading internet and technology company, Tencent\u2019s social and e-commerce services, centered around WeChat, daily connect more than one billion active users around China. PUMA\u2019s strategic collaboration with Tencent aims to capitalise on the unstoppable momentum and ubiquitous reach of China\u2019s largest social ecosystem to propel the high-quality development of PUMA\u2019s digital presence.\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"puma-china-and-tencent-forge-partnership-to-pioneer-an-innovative-comprehensive-e-commerce-business-model","to_ping":"","pinged":"","post_modified":"2025-09-19 14:29:00","post_modified_gmt":"2025-09-19 14:29:00","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=54892","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[6],"tags_input":[],"id":54892,"author":"4","date":"2024-01-29 07:00:42","date_gmt":"2024-01-29 06:00:42","content":"","title":"PUMA CHINA y Tencent se asocian para impulsar un innovador modelo de negocio integral de comercio electr\u00f3nico","excerpt":"Como empresa l\u00edder mundial en Internet y tecnolog\u00eda, los servicios sociales y de comercio electr\u00f3nico de Tencent, centrados en WeChat, conectan diariamente a m\u00e1s de mil millones de usuarios activos en toda China. 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