{"id":54227,"date":"2023-12-06T08:00:42","date_gmt":"2023-12-06T07:00:42","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=54227"},"modified":"2025-11-20T08:40:26","modified_gmt":"2025-11-20T08:40:26","slug":"re-fibre-discover-our-innovative-technology-that-recycles-any-polyester-material","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/es\/corporate\/re-fibre-discover-our-innovative-technology-that-recycles-any-polyester-material\/","title":{"rendered":"RE-FIBRE Descubra nuestra innovadora tecnolog\u00eda que recicla cualquier material de poli\u00e9ster"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/es\/\">Inicio<\/a>\/\n        <a href=\"\/es\/category\/corporate\/\">Corporativo<\/a>\/\n        RE-FIBRE Descubra nuestra innovadora tecnolog\u00eda que recicla cualquier material de poli\u00e9ster\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/12\/RE-FIBRE-Header-1.png\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/es\/category\/corporate\/\">Corporativo<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fcorporate%2Fre-fibre-discover-our-innovative-technology-that-recycles-any-polyester-material%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fcorporate%2Fre-fibre-discover-our-innovative-technology-that-recycles-any-polyester-material%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/es\/corporate\/re-fibre-discover-our-innovative-technology-that-recycles-any-polyester-material\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fcorporate%2Fre-fibre-discover-our-innovative-technology-that-recycles-any-polyester-material%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >RE:FIBRA: cuando algo viejo se convierte en algo nuevo<\/h1>\n        <div class=\"articleintro\" >Descubra nuestra innovadora tecnolog\u00eda que recicla cualquier material de poli\u00e9ster<\/div>\n        <div class=\"date\">6 de diciembre de 2023 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;RE-FIBRE Discover our innovative technology that recycles any polyester material&quot;, \"text\": &quot;Do you have old clothes that you don\\u2019t wear anymore? Or maybe some faulty garments that you can\\u2019t return? Don\\u2019t throw them away, because they could become part of your favorite clubs\\u2019 football kit!\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/es\/corporate\/re-fibre-discover-our-innovative-technology-that-recycles-any-polyester-material\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/es\/corporate\/re-fibre-discover-our-innovative-technology-that-recycles-any-polyester-material\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/es\/corporate\/re-fibre-discover-our-innovative-technology-that-recycles-any-polyester-material\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fcorporate%2Fre-fibre-discover-our-innovative-technology-that-recycles-any-polyester-material%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fcorporate%2Fre-fibre-discover-our-innovative-technology-that-recycles-any-polyester-material%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">\u00bfTiene ropa vieja que ya no se pone? \u00bfO quiz\u00e1s algunas prendas defectuosas que no puedes devolver? No las tires, \u00a1porque podr\u00edan convertirse en parte de la equipaci\u00f3n de f\u00fatbol de tu club favorito!<\/span>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">\u00a1ESTAMOS AMPLIANDO!<\/span>\n<br\/>Tras el \u00e9xito de las pruebas, ampliaremos <strong>innovaci\u00f3n en reciclaje textil, RE:FIBRE<\/strong>, que puede convertir cualquier material de poli\u00e9ster en tejido nuevo. Esto significa que <strong>a partir de 2024, todas las r\u00e9plicas de las camisetas de los clubes y federaciones de f\u00fatbol PUMA se fabricar\u00e1n con materiales reciclados RE:FIBRE<\/strong>, en lugar de s\u00f3lo botellas de pl\u00e1stico reciclado.<br\/>\n<br\/>\u00a0<br\/>\n<br\/>Desde 2022, utilizamos la tecnolog\u00eda RE:FIBRE para producir productos reciclados. <strong>camisetas de entrenamiento para nuestros clubes de f\u00fatbol patrocinados<\/strong>, as\u00ed como nuestro <strong>R\u00e9plicas de las equipaciones de Suiza y Marruecos para la Copa del Mundo Femenina<\/strong> y <strong>Tercera equipaci\u00f3n del Girona para la temporada 2023\/24<\/strong>. En 2024, todos los <strong>R\u00e9plicas de camisetas de f\u00fatbol PUMA para la Eurocopa y la Copa Am\u00e9rica<\/strong> Los torneos tambi\u00e9n se fabricar\u00e1n con RE:FIBRE.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/12\/RE-FIBRE-Gallery-Shred.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">\u00bfC\u00f3mo funciona RE:FIBRE?<\/span>\n<br\/><strong>RE:FIBRE es un proceso de cuatro pasos que utiliza cualquier material de poli\u00e9ster<\/strong> - desde recortes de f\u00e1brica, productos defectuosos o ropa usada...<strong> para crear nuevas prendas que puedan reciclarse una y otra vez.<\/strong><br\/>\n<br\/><strong>Funciona as\u00ed:<\/strong><br\/>\n<ul>\n<li><strong>Recoger y clasificar:<\/strong> Recogida y clasificaci\u00f3n de residuos textiles y otros materiales anteriormente desechables.<\/li>\n<li><strong>Triturar y mezclar:<\/strong> Triturar y mezclar al m\u00ednimo los materiales recogidos.<\/li>\n<li><strong>Disolver, filtrar y polimerizar:<\/strong> Fundir el poli\u00e9ster triturado y librarlo de los tintes anteriores mediante un proceso de reciclado qu\u00edmico.<\/li>\n<li><strong>Fundir, hilar, tejer y coser:<\/strong> La fusi\u00f3n permite que los pol\u00edmeros reci\u00e9n producidos est\u00e9n listos para ser hilados y cosidos para crear un tejido RE:FIBRE como nuevo, que puede reciclarse una y otra vez.<\/li>\n<\/ul>\n<br\/>\u00a0<br\/>\n<br\/>Si tiene curiosidad por saber c\u00f3mo funciona RE:FIBRE en detalle, puede <strong>Vea nuestro v\u00eddeo sobre im\u00e1genes generadas por ordenador<\/strong> para guiarle a trav\u00e9s del proceso RE:FIBRE, hasta la qu\u00edmica molecular en acci\u00f3n.<br\/>\n<br\/><strong>\ud83c\udfac \u00a1Mira el v\u00eddeo a continuaci\u00f3n!<\/strong><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/><iframe loading=\"lazy\" title=\"PUMA RE:FIBRE - C\u00f3mo funciona\" src=\"https:\/\/www.youtube.com\/embed\/S2GP3oU7eY8\" width=\"650\" height=\"626\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Celebraci\u00f3n de la hora feliz RE:FIBRE<\/span>\n<div><span lang=\"EN-US\">Para celebrar el <strong>grandes logros de nuestros equipos de innovaci\u00f3n, deporte en equipo y sostenibilidad<\/strong> que hacen posible RE:FIBRE, <strong>o<\/strong><\/span><strong>uestros PUMA de la sede central de Herzo fueron invitados a la primera Happy Hour RE:FIBRE<\/strong> durante el almuerzo en nuestra cantina. <strong>Participaron 125 PUMA<\/strong> y <strong>cambiaron su ropa de segunda mano por un vale para comer gratis<\/strong>.<\/div>\n<div><\/div>\n<div>Adem\u00e1s de un almuerzo gratuito, nuestros PUMAs ganaron<strong> sobre nuestra tecnolog\u00eda RE:FIBRE<\/strong>, y obtuvo un <strong>Primer vistazo en exclusiva a la nueva colecci\u00f3n VIVID VISIONS<\/strong> - una c\u00e1psula \u00fanica <strong>dise\u00f1ado por nuestra voz de una RE:GENERACI\u00d3N Andrew Burgess<\/strong>, que muestra el potencial creativo del reciclaje de prendas con tejidos RE:FIBRE estampados a medida.<\/div>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image multi 1 -->\n<div class=\"row rowImages2 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t\t<h2 class=\"spacing2\">PUMAs trayendo ropa vieja <\/h2>\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/12\/RE-FIBRE-HAPPY-HOUR-Square-1.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t\t<h2 class=\"spacing2\">El propio Sr. PUMA se sum\u00f3 a la acci\u00f3n de reciclaje<\/h2>\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/12\/RE-FIBRE-HAPPY-HOUR-Square-2.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><div><\/div>\n<br\/><strong>\u00a1Gracias a todos los PUMA que apoyaron nuestra actividad de sostenibilidad!<\/strong> Esperamos que hayas disfrutado del evento y de tu almuerzo gratuito. Y recuerda: siempre puedes donar tus prendas de segunda mano en el contenedor Take-Back m\u00e1s cercano.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/12\/RE-FIBRE-HAPPY-HOUR-Gallery.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">\u00bfC\u00f3mo marca la diferencia RE:FIBRE?<\/span>\n<br\/><strong>RE:FIBRE es importante porque nos ayuda a afrontar el reto de los residuos textiles<\/strong>, que constituye un grave problema medioambiental. Seg\u00fan las Naciones Unidas, la industria de la moda produce 10% de emisiones mundiales de carbono y 20% de aguas residuales mundiales, y consume m\u00e1s energ\u00eda que las industrias de la aviaci\u00f3n y el transporte mar\u00edtimo juntas. Adem\u00e1s, unas 85% de textiles acaban en vertederos o se incineran, lo que contribuye a las emisiones de gases de efecto invernadero y a la contaminaci\u00f3n. <strong>Con RE:FIBRE podemos reducir nuestra dependencia de las botellas de pl\u00e1stico transparente.<\/strong>, que son la principal fuente de poli\u00e9ster reciclado en las prendas de vestir, y diversificar nuestras materias primas.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/12\/RE-FIBRE-Gallery-Fabric.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" ><p>\u201cNuestro deseo es conseguir 100% de producto de poli\u00e9ster procedente de residuos textiles. La acumulaci\u00f3n de residuos textiles en los vertederos es un riesgo medioambiental. Repensar nuestra forma de producir y avanzar hacia un modelo de negocio m\u00e1s circular es una de las principales prioridades de nuestra estrategia de sostenibilidad.\u201d<\/p>\n<br\/><br\/>Anne-Laure Descours, Directora de Compras de PUMA. <\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">\u00bfQuiere saber m\u00e1s sobre RE:FIBRE?<\/span>\n<br\/>Hemos lanzado <strong>una serie de podcasts llamada The RE:GEN REPORTS<\/strong>, que hace la informaci\u00f3n de nuestro Informe de Sostenibilidad m\u00e1s accesible y adaptada a la generaci\u00f3n Z. El episodio 3 se centra en el reciclaje de materiales, la definici\u00f3n de \u2018circularidad\u2019 y c\u00f3mo nuestro proyecto RE:FIBRE es un paso hacia un futuro mejor.<br\/>\n<br\/><strong>\ud83c\udfa7 \u00a1Escucha el podcast!<\/strong><br\/>\n<br\/>\u00a0<br\/>\n<br\/>Nuestros continuos esfuerzos en materia de sostenibilidad no han pasado desapercibidos. En <strong>hemos conseguido mejorar nuestra clasificaci\u00f3n en el \u00cdndice de Sostenibilidad Global 100 de Corporate Knight, pasando del puesto 77 al 47,<\/strong> y el viaje no ha terminado.<br\/>\n<br\/><strong>M\u00e1s informaci\u00f3n sobre nuestros objetivos de sostenibilidad y RE:FIBRE.<\/strong><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/12\/RE-FIBRE-Gallery-Fabric.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>SOBRE RE:FIBRE<\/h2>\n<div>\n<p>RE:FIBRE es nuestra tecnolog\u00eda de reciclaje textil que transforma prendas viejas y recortes de f\u00e1brica en nuevos tejidos que pueden utilizarse para fabricar camisetas de f\u00fatbol y otros productos. RE:FIBRE utiliza un proceso de cuatro pasos que consiste en triturar, polimerizar, fundir, hilar y tejer para reciclar materiales de poli\u00e9ster. Con RE:FIBRE, pretendemos reducir los residuos textiles, diversificar la fuente de poli\u00e9ster reciclado y avanzar hacia un modelo de negocio m\u00e1s circular. RE:FIBRE forma parte de nuestra estrategia de sostenibilidad 10 para 24.<\/p>\n<\/div>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>LA HORA FELIZ DE RE:FIBRE<\/h2>\n<p>Nuestros PUMA de la sede central de Herzo tra\u00edan su ropa vieja y recib\u00edan a cambio un vale para comer gratis. La activaci\u00f3n fue un gran \u00e9xito y se recogieron m\u00e1s de 5 contenedores de ropa vieja.<\/p>\n<p>\u00a0<\/p>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>COMPARTE LA NOTICIA EN LINKEDIN<\/h2>\n<p><iframe loading=\"lazy\" title=\"Eingebetteter Beitrag\" src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:ugcPost:7137716860929671168\" width=\"370\" height=\"789\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image multi 1 -->\n<div class=\"row rowImages3 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/11\/FOREVER-BETTER.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.69230769230769  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/12\/RE-FIBRE-Sidepanel.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.69230769230769  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/12\/RE-FIBRE-HAPPY-HOUR-Sidepanel.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnFull\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >M\u00e1s noticias<\/h2>\n    <\/div>\n<\/div>\n<!-- row article teaser 3 -->\n<div class=\"rowArticleTeaser3\">\n\t<div class=\"row rowTwoColumnsFull spacing\">\n\t    <div style=\"padding:none\">\n\t\t\t<div class=\"col articleTeaser\">\n\t\t\t    <div class=\"\">\n\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/es\/category\/corporate\/\" class=\"secondary\">Corporativo<\/a>\n\t\t\t        <h4>LA PUMA RE:SUEDE<\/h4>\n\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t        \u00a1Lo hemos conseguido! Hemos convertido en compost una versi\u00f3n experimental de nuestro icono, el SUEDE, sentando las bases para futuros programas de circularidad. El experimento se ha llevado a cabo en condiciones industriales espec\u00edficas durante los dos \u00faltimos a\u00f1os y ya hemos visto los primeros resultados. M\u00e1s informaci\u00f3n sobre nuestro viaje RE:SUEDE.\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<a class=\"buttonSec articleslider\" href=\"https:\/\/www.puma-catchup.com\/es\/corporate\/the-puma-resuede\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/corporate\/the-puma-resuede\/\" \n\t\t\t\t\t    \n\t\t\t\t\t     style=\"height:200px;position:relative;overflow:hidden;\t\t\t\t\t    aspect-ratio:2\t\t\t\t\t    ;\" >\n\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t    class=\"hoverZoom\"\n\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/11\/RE-SUEDE-Header.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t    <\/div>\n\t    <div class=\"col\">\n\t\t\t<br\/>\n\t\t\t<div style=\"display:grid;grid-template-rows: auto auto auto;\">\n\t\t\t\t\t<div>\n\n\t\t\t\t\t\t<div class=\"teaser3inner\" >\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t\t<div class=\"rowArticleItem articleTeaser\">\n\t\t\t\t\t\t\t    <div>\n\t\t\t\t\t\t\t\t\t<a class=\"hoverzooma teaserVertImg scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/corporate\/puma-welcomes-indian-sustainable-fashion-advocate-aishwarya-sharma-as-its-new-voice-of-a-regeneration\/\" \n\t\t\t\t\t\t\t\t\t    id=\"53241\"\n\t\t\t\t\t\t\t\t\t     style=\"height:200px;width:200px;;position:relative;overflow:hidden;\t\t\t\t\t\t\t\t\t    aspect-ratio:1\t\t\t\t\t\t\t\t\t    ;\" >\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t\t\t\t\t    class=\"hoverZoom\"\n\t\t\t\t\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/09\/Aishwarya_Header.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t\t\t\t\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t    <\/div>\n\t\t\t\t\t\t\t    <div class=\"innerpadd\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/es\/category\/corporate\/\" class=\"secondary2\">Corporativo<\/a>\n\t\t\t\t\t\t\t        <h4>Una nueva voz de una RE:GENERACI\u00d3N<\/h4>\n\t\t\t\t\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t\t\t\t\t        Conoce a Aishwarya Sharma, la nueva Voz de una RE:GENERACI\u00d3N de PUMA. La defensora india de la moda sostenible se une al equipo para ayudar a PUMA a identificar \u00e1reas clave de mejora en sus esfuerzos de sostenibilidad. Aishwarya se ha hecho un nombre por sus convicciones sobre los derechos de la mujer, la moda, los medios sociales y el cambio clim\u00e1tico.\n\n\n\nAishwarya se une a otros tres pensadores de nueva generaci\u00f3n, Andrew Burgess, Jade Roche y Luke Jaque-Rodney, como parte del proyecto de un a\u00f1o de duraci\u00f3n de PUMA para avanzar en sus esfuerzos de sostenibilidad mediante la colaboraci\u00f3n con j\u00f3venes ecologistas. CATch Up tuvo la oportunidad de charlar con Aishwarya sobre su trayectoria en el activismo de la moda y su papel como una de las Voces de una RE:GENERACI\u00d3N de PUMA.\n\n\n\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t\t\t<a class=\"articleslider\" href=\"https:\/\/www.puma-catchup.com\/es\/corporate\/puma-welcomes-indian-sustainable-fashion-advocate-aishwarya-sharma-as-its-new-voice-of-a-regeneration\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div>\n\t\t\t\t\t\t<div class=\"nodesktop\">\n\t\t\t\t\t\t\t<br\/><br\/>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<div class=\"teaser3inner\" >\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t\t<div class=\"rowArticleItem articleTeaser\">\n\t\t\t\t\t\t\t    <div>\n\t\t\t\t\t\t\t\t\t<a class=\"hoverzooma teaserVertImg scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/corporate\/pumas-voices-of-a-regeneration-initiative-offers-young-changemakers-a-voice-in-shaping-the-future-of-sustainability\/\" \n\t\t\t\t\t\t\t\t\t    id=\"49448\"\n\t\t\t\t\t\t\t\t\t     style=\"height:200px;width:200px;;position:relative;overflow:hidden;\t\t\t\t\t\t\t\t\t    aspect-ratio:1\t\t\t\t\t\t\t\t\t    ;\" >\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t\t\t\t\t    class=\"hoverZoom\"\n\t\t\t\t\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/04\/Header-voices.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t\t\t\t\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t    <\/div>\n\t\t\t\t\t\t\t    <div class=\"innerpadd\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/es\/category\/corporate\/\" class=\"secondary2\">Corporativo<\/a>\n\t\t\t\t\t\t\t        <h4>Nuestras \u2018Voces de una RE:GENERACI\u00d3N\u2019<\/h4>\n\t\t\t\t\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t\t\t\t\t        El a\u00f1o pasado, invitamos a pensadores, socios, ONG y expertos de la pr\u00f3xima generaci\u00f3n a reunirse en nuestra Conferencia del Pueblo (COP). Fue nuestra oportunidad de escuchar, y as\u00ed lo hicimos. \n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t\t\t<a class=\"articleslider\" href=\"https:\/\/www.puma-catchup.com\/es\/corporate\/pumas-voices-of-a-regeneration-initiative-offers-young-changemakers-a-voice-in-shaping-the-future-of-sustainability\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00bfTiene ropa vieja que ya no se pone? \u00bfO quiz\u00e1s algunas prendas defectuosas que no puedes devolver? No las tires, \u00a1porque podr\u00edan convertirse en parte de la equipaci\u00f3n de f\u00fatbol de tu club favorito!<\/p>","protected":false},"author":4,"featured_media":54239,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":true,"is_featured_article":true,"EasyPostViewCounter":14375,"meta-headline":"RE:FIBRE: when something old becomes something new","footnotes":""},"categories":[6],"class_list":["post-54227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate"],"fullData":{"ID":54227,"post_author":"4","post_date":"2023-12-06 08:00:42","post_date_gmt":"2023-12-06 07:00:42","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":54239},\"headline\":\"RE:FIBRE: when something old becomes something new\",\"content\":\"Discover our innovative technology that recycles any polyester material\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Do you have old clothes that you don\\u0026rsquo;t wear anymore? Or maybe some faulty garments that you can\\u0026rsquo;t return? Don\\u0026rsquo;t throw them away, because they could become part of your favorite clubs\\u0026rsquo; football kit!\\u0026lt;\/span\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;WE\\u0026rsquo;RE SCALING UP!\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;After successful testing, we will scale up our \\u0026lt;strong\\u0026gt;textile recycling innovation, RE:FIBRE\\u0026lt;\/strong\\u0026gt;, which can turn any polyester material into new fabric. This means that \\u0026lt;strong\\u0026gt;from 2024 onwards, all PUMA football Club and Federation replica jerseys will be made of RE:FIBRE recycled materials\\u0026lt;\/strong\\u0026gt;, instead of only recycled plastic bottles.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026nbsp;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;We have been using RE:FIBRE technology since 2022 to produce recycled \\u0026lt;strong\\u0026gt;training jerseys for our sponsored football clubs\\u0026lt;\/strong\\u0026gt;, as well as our \\u0026lt;strong\\u0026gt;Federations Switzerland and Morocco\\u0026lsquo;s replica kits for the Women\\u0026rsquo;s World Cup\\u0026lt;\/strong\\u0026gt; and \\u0026lt;strong\\u0026gt;Girona\\u0026rsquo;s 2023\/24 season Third kit\\u0026lt;\/strong\\u0026gt;. In 2024, all official \\u0026lt;strong\\u0026gt;PUMA football replica jerseys for the Euro and Copa Am\\u0026eacute;rica\\u0026lt;\/strong\\u0026gt; tournaments will also be manufactured using RE:FIBRE.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1140,\"height\":640,\"file\":\"2023\/12\/RE-FIBRE-Gallery-Shred.png\",\"filesize\":206027,\"sizes\":{\"medium\":{\"file\":\"RE-FIBRE-Gallery-Shred-300x168.png\",\"width\":300,\"height\":168,\"mime-type\":\"image\/png\",\"filesize\":22845},\"large\":{\"file\":\"RE-FIBRE-Gallery-Shred-1024x575.png\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/png\",\"filesize\":209143},\"thumbnail\":{\"file\":\"RE-FIBRE-Gallery-Shred-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":17267},\"medium_large\":{\"file\":\"RE-FIBRE-Gallery-Shred-768x431.png\",\"width\":768,\"height\":431,\"mime-type\":\"image\/png\",\"filesize\":122423},\"trp-custom-language-flag\":{\"file\":\"RE-FIBRE-Gallery-Shred-18x10.png\",\"width\":18,\"height\":10,\"mime-type\":\"image\/png\",\"filesize\":678}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":54234,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/12\/RE-FIBRE-Gallery-Shred.png\",\"title\":\"RE-FIBRE-Gallery-Shred\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"id\":54234},\"style\":\"Wide\",\"aspect\":\"0\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;How does RE:FIBRE work?\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;RE:FIBRE is a four-step process that uses any polyester material\\u0026lt;\/strong\\u0026gt; \\u0026ndash; from factory offcuts, faulty goods to pre-loved clothes \\u0026ndash;\\u0026lt;strong\\u0026gt; to create new garments that can be recycled again and again.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Here\\u0026rsquo;s how it works:\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;ul\\u0026gt;\\n\\u0026lt;li\\u0026gt;\\u0026lt;strong\\u0026gt;Collect and Sort:\\u0026lt;\/strong\\u0026gt; Collecting and sorting textile waste and other previously wasteful materials.\\u0026lt;\/li\\u0026gt;\\n\\u0026lt;li\\u0026gt;\\u0026lt;strong\\u0026gt;Shred and Mix:\\u0026lt;\/strong\\u0026gt; Shredding and mixing the collected materials down to the minimum.\\u0026lt;\/li\\u0026gt;\\n\\u0026lt;li\\u0026gt;\\u0026lt;strong\\u0026gt;Dissolve, Filter and Polymerize:\\u0026lt;\/strong\\u0026gt; Melting down the shredded polyester and ridding them of previous dyes through a chemical recycling process.\\u0026lt;\/li\\u0026gt;\\n\\u0026lt;li\\u0026gt;\\u0026lt;strong\\u0026gt;Melt, Spin, Knit and Sew:\\u0026lt;\/strong\\u0026gt; The melting allows the newly produced polymers to become ready to be spun and sewn into shape to create good as new RE:FIBRE fabric which can be recycled again and again.\\u0026lt;\/li\\u0026gt;\\n\\u0026lt;\/ul\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026nbsp;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;If you are curious about how RE:FIBRE works in detail, you can \\u0026lt;strong\\u0026gt;watch a our video using Computer Generated Imagery\\u0026lt;\/strong\\u0026gt; to take you through the RE:FIBRE process, right down to the molecular chemistry at work.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;\ud83c\udfac Watch the video below!\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0026quot;lazy\\u0026quot; title=\\u0026quot;PUMA RE:FIBRE - How it works\\u0026quot; src=\\u0026quot;https:\/\/www.youtube.com\/embed\/S2GP3oU7eY8\\u0026quot; width=\\u0026quot;650\\u0026quot; height=\\u0026quot;626\\u0026quot; frameborder=\\u0026quot;0\\u0026quot; allowfullscreen=\\u0026quot;allowfullscreen\\u0026quot;\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Celebrating the RE:FIBRE Happy Hour\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;div\\u0026gt;\\u0026lt;span lang=\\u0026quot;EN-US\\u0026quot;\\u0026gt;To celebrate the \\u0026lt;strong\\u0026gt;great achievements of our Innovation, Teamsport and Sustainability Teams\\u0026lt;\/strong\\u0026gt; who make RE:FIBRE happen, \\u0026lt;strong\\u0026gt;o\\u0026lt;\/strong\\u0026gt;\\u0026lt;\/span\\u0026gt;\\u0026lt;strong\\u0026gt;ur PUMAs at the Herzo HQ were invited to the first RE:FIBRE Happy Hour\\u0026lt;\/strong\\u0026gt; over lunch at our canteen. \\u0026lt;strong\\u0026gt;125 PUMAs participated\\u0026lt;\/strong\\u0026gt; and \\u0026lt;strong\\u0026gt;exchanged their pre-loved clothes for a free lunch token\\u0026lt;\/strong\\u0026gt;.\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div\\u0026gt;Besides a free lunch, our PUMAs gained\\u0026lt;strong\\u0026gt; insights on our RE:FIBRE technology\\u0026lt;\/strong\\u0026gt;, and got an \\u0026lt;strong\\u0026gt;exclusive first glimpse of the new VIVID VISIONS collection\\u0026lt;\/strong\\u0026gt; \\u0026ndash; a one off capsule \\u0026lt;strong\\u0026gt;designed by our voice of a RE:GENERATION Andrew Burgess\\u0026lt;\/strong\\u0026gt;, which showcases the creative potential of upcycling garments with custom printed RE:FIBRE fabrics.\\u0026lt;\/div\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-image-multi {\"images\":[{\"id\":54244},{\"id\":54243}],\"aspect\":\"0\",\"style\":\"2\",\"headlines\":[\"PUMAs bringing in old clothes \",\"Mr PUMA himself joined the recycling action\"],\"captions\":[],\"showCaptions\":[false,false],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;div\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Thank you to all PUMAs who supported our sustainability activity!\\u0026lt;\/strong\\u0026gt; We hope you enjoyed the event and your free lunch. And Remember: you can always donate your pre-loved garments at your closest Take-Back bin.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1140,\"height\":640,\"file\":\"2023\/12\/RE-FIBRE-HAPPY-HOUR-Gallery.png\",\"filesize\":344955,\"sizes\":{\"medium\":{\"file\":\"RE-FIBRE-HAPPY-HOUR-Gallery-300x168.png\",\"width\":300,\"height\":168,\"mime-type\":\"image\/png\",\"filesize\":36259},\"large\":{\"file\":\"RE-FIBRE-HAPPY-HOUR-Gallery-1024x575.png\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/png\",\"filesize\":333090},\"thumbnail\":{\"file\":\"RE-FIBRE-HAPPY-HOUR-Gallery-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":20254},\"medium_large\":{\"file\":\"RE-FIBRE-HAPPY-HOUR-Gallery-768x431.png\",\"width\":768,\"height\":431,\"mime-type\":\"image\/png\",\"filesize\":195229},\"trp-custom-language-flag\":{\"file\":\"RE-FIBRE-HAPPY-HOUR-Gallery-18x10.png\",\"width\":18,\"height\":10,\"mime-type\":\"image\/png\",\"filesize\":789}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":54245,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/12\/RE-FIBRE-HAPPY-HOUR-Gallery.png\",\"title\":\"RE-FIBRE-HAPPY-HOUR-Gallery\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"id\":54245},\"style\":\"Wide\",\"aspect\":\"0\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;How is RE:FIBRE making a difference?\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;RE:FIBRE is important because it helps us address the challenge of textile waste\\u0026lt;\/strong\\u0026gt;, which is a major environmental problem. According to the United Nations, the fashion industry produces 10% of global carbon emissions and 20% of global wastewater, and consumes more energy than the aviation and shipping industries combined. Moreover, around 85% of textiles end up in landfills or are incinerated, which contributes to greenhouse gas emissions and pollution. \\u0026lt;strong\\u0026gt;By using RE:FIBRE, we can reduce our reliance on clear plastic bottles\\u0026lt;\/strong\\u0026gt;, which are the main source of recycled polyester in garments, and diversify our raw materials.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1140,\"height\":640,\"file\":\"2023\/12\/RE-FIBRE-Gallery-Fabric.png\",\"filesize\":463677,\"sizes\":{\"medium\":{\"file\":\"RE-FIBRE-Gallery-Fabric-300x168.png\",\"width\":300,\"height\":168,\"mime-type\":\"image\/png\",\"filesize\":40177},\"large\":{\"file\":\"RE-FIBRE-Gallery-Fabric-1024x575.png\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/png\",\"filesize\":432225},\"thumbnail\":{\"file\":\"RE-FIBRE-Gallery-Fabric-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":21243},\"medium_large\":{\"file\":\"RE-FIBRE-Gallery-Fabric-768x431.png\",\"width\":768,\"height\":431,\"mime-type\":\"image\/png\",\"filesize\":247127},\"trp-custom-language-flag\":{\"file\":\"RE-FIBRE-Gallery-Fabric-18x10.png\",\"width\":18,\"height\":10,\"mime-type\":\"image\/png\",\"filesize\":783}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":54235,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/12\/RE-FIBRE-Gallery-Fabric.png\",\"title\":\"RE-FIBRE-Gallery-Fabric\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"id\":54235},\"style\":\"Wide\",\"aspect\":\"0\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;p\\u0026gt;\\u0026ldquo;Our wish is to have 100% of product polyester coming from textile waste. Textile waste build-up in landfills is an environmental risk. Rethinking the way we produce and moving towards a more circular business model is one of the main priorities of our sustainability strategy.\\u0026rdquo;\\u0026lt;\/p\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;br\/\\u0026gt;Anne-Laure Descours, Chief Sourcing Officer at PUMA. \",\"width\":\"Wide\",\"style\":\"quote\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Want to learn more about RE:FIBRE?\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;We have launched \\u0026lt;strong\\u0026gt;a podcast series called The RE:GEN REPORTS\\u0026lt;\/strong\\u0026gt;, which makes the information in our Sustainability Report more accessible and tailored to a Gen Z audience. Episode 3 focuses on upcycling materials and defining \\u0026lsquo;circularity\\u0026rsquo; and how our RE:FIBRE project is a step towards a better future.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;\ud83c\udfa7 Listen to the podcast!\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026nbsp;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Our ongoing efforts in sustainability have not gone unnoticed. As \\u0026lt;strong\\u0026gt;we have been able to improve our rankings on Corporate Knight\\u0026rsquo;s Global 100 Sustainability Index from 77th to 47th,\\u0026lt;\/strong\\u0026gt; and the journey is not over.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Read more about our sustainability targets and RE:FIBRE!\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1140,\"height\":640,\"file\":\"2023\/12\/RE-FIBRE-Gallery-Fabric.png\",\"filesize\":463677,\"sizes\":{\"medium\":{\"file\":\"RE-FIBRE-Gallery-Fabric-300x168.png\",\"width\":300,\"height\":168,\"mime-type\":\"image\/png\",\"filesize\":40177},\"large\":{\"file\":\"RE-FIBRE-Gallery-Fabric-1024x575.png\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/png\",\"filesize\":432225},\"thumbnail\":{\"file\":\"RE-FIBRE-Gallery-Fabric-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":21243},\"medium_large\":{\"file\":\"RE-FIBRE-Gallery-Fabric-768x431.png\",\"width\":768,\"height\":431,\"mime-type\":\"image\/png\",\"filesize\":247127},\"trp-custom-language-flag\":{\"file\":\"RE-FIBRE-Gallery-Fabric-18x10.png\",\"width\":18,\"height\":10,\"mime-type\":\"image\/png\",\"filesize\":783}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":54235,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/12\/RE-FIBRE-Gallery-Fabric.png\",\"title\":\"RE-FIBRE-Gallery-Fabric\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"id\":54235},\"style\":\"Wide\",\"aspect\":\"0\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;ABOUT RE:FIBRE\\u0026lt;\/h2\\u0026gt;\\n\\u0026lt;div\\u0026gt;\\n\\u0026lt;p\\u0026gt;RE:FIBRE is our textile recycling technology that transforms old garments and factory cutoffs into new fabrics that can be used to make football jerseys and other products. RE:FIBRE uses a four-step process that involves shredding, polymerizing, melting, spinning, and knitting to recycle polyester materials. With RE:FIBRE, we aim to reduce textile waste, diversify the source of recycled polyester, and move towards a more circular business model. RE:FIBRE is part of our sustainability strategy 10 for 24.\\u0026lt;\/p\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;THE RE:FIBRE HAPPY HOUR\\u0026lt;\/h2\\u0026gt;\\n\\u0026lt;p\\u0026gt;Our PUMAs at the Herzo HQ were bringing in their old clothes and received a free lunch voucher in return. The activation was a great success with over 5 bins of old garments collected!\\u0026lt;\/p\\u0026gt;\\n\\u0026lt;p\\u0026gt;\\u0026nbsp;\\u0026lt;\/p\\u0026gt;\\n\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;SHARE THE NEWS ON LINKEDIN!\\u0026lt;\/h2\\u0026gt;\\n\\u0026lt;p\\u0026gt;\\u0026lt;iframe loading=\\u0026quot;lazy\\u0026quot; title=\\u0026quot;Eingebetteter Beitrag\\u0026quot; src=\\u0026quot;https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:ugcPost:7137716860929671168\\u0026quot; width=\\u0026quot;370\\u0026quot; height=\\u0026quot;789\\u0026quot; frameborder=\\u0026quot;0\\u0026quot; allowfullscreen=\\u0026quot;allowfullscreen\\u0026quot;\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;\/p\\u0026gt;\\n\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-image-multi {\"migrateBlock\":true,\"title\":\"\",\"images\":[{\"id\":54102},{\"id\":54233},{\"id\":54242}],\"headlines\":[\"\",\"\",\"\"],\"showCaptions\":[false,false,false],\"portraitMode\":[false,true,true],\"aspect\":\"0\",\"style\":\"3\",\"captions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-headline {\"h1\":\"More News\",\"width\":\"Full\",\"h2\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-article-teaser-3 {\"migrateBlock\":true,\"numArticles\":3,\"title\":\"More News\",\"icon\":\"\",\"manualArticles\":[{\"id\":54080},{\"id\":53241},{\"id\":49448}],\"mode\":\"manual\",\"articles\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","post_title":"RE-FIBRE Discover our innovative technology that recycles any polyester material","post_excerpt":"Do you have old clothes that you don\u2019t wear anymore? Or maybe some faulty garments that you can\u2019t return? Don\u2019t throw them away, because they could become part of your favorite clubs\u2019 football kit!\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"re-fibre-discover-our-innovative-technology-that-recycles-any-polyester-material","to_ping":"","pinged":"","post_modified":"2025-11-20 08:40:26","post_modified_gmt":"2025-11-20 08:40:26","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=54227","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[6],"tags_input":[],"id":54227,"author":"4","date":"2023-12-06 08:00:42","date_gmt":"2023-12-06 07:00:42","content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":54239},\"headline\":\"RE:FIBRE: when something old becomes something new\",\"content\":\"Discover our innovative technology that recycles any polyester material\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Do you have old clothes that you don\\u0026rsquo;t wear anymore? Or maybe some faulty garments that you can\\u0026rsquo;t return? Don\\u0026rsquo;t throw them away, because they could become part of your favorite clubs\\u0026rsquo; football kit!\\u0026lt;\/span\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;WE\\u0026rsquo;RE SCALING UP!\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;After successful testing, we will scale up our \\u0026lt;strong\\u0026gt;textile recycling innovation, RE:FIBRE\\u0026lt;\/strong\\u0026gt;, which can turn any polyester material into new fabric. This means that \\u0026lt;strong\\u0026gt;from 2024 onwards, all PUMA football Club and Federation replica jerseys will be made of RE:FIBRE recycled materials\\u0026lt;\/strong\\u0026gt;, instead of only recycled plastic bottles.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026nbsp;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;We have been using RE:FIBRE technology since 2022 to produce recycled \\u0026lt;strong\\u0026gt;training jerseys for our sponsored football clubs\\u0026lt;\/strong\\u0026gt;, as well as our \\u0026lt;strong\\u0026gt;Federations Switzerland and Morocco\\u0026lsquo;s replica kits for the Women\\u0026rsquo;s World Cup\\u0026lt;\/strong\\u0026gt; and \\u0026lt;strong\\u0026gt;Girona\\u0026rsquo;s 2023\/24 season Third kit\\u0026lt;\/strong\\u0026gt;. In 2024, all official \\u0026lt;strong\\u0026gt;PUMA football replica jerseys for the Euro and Copa Am\\u0026eacute;rica\\u0026lt;\/strong\\u0026gt; tournaments will also be manufactured using RE:FIBRE.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1140,\"height\":640,\"file\":\"2023\/12\/RE-FIBRE-Gallery-Shred.png\",\"filesize\":206027,\"sizes\":{\"medium\":{\"file\":\"RE-FIBRE-Gallery-Shred-300x168.png\",\"width\":300,\"height\":168,\"mime-type\":\"image\/png\",\"filesize\":22845},\"large\":{\"file\":\"RE-FIBRE-Gallery-Shred-1024x575.png\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/png\",\"filesize\":209143},\"thumbnail\":{\"file\":\"RE-FIBRE-Gallery-Shred-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":17267},\"medium_large\":{\"file\":\"RE-FIBRE-Gallery-Shred-768x431.png\",\"width\":768,\"height\":431,\"mime-type\":\"image\/png\",\"filesize\":122423},\"trp-custom-language-flag\":{\"file\":\"RE-FIBRE-Gallery-Shred-18x10.png\",\"width\":18,\"height\":10,\"mime-type\":\"image\/png\",\"filesize\":678}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":54234,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/12\/RE-FIBRE-Gallery-Shred.png\",\"title\":\"RE-FIBRE-Gallery-Shred\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"id\":54234},\"style\":\"Wide\",\"aspect\":\"0\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;How does RE:FIBRE work?\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;RE:FIBRE is a four-step process that uses any polyester material\\u0026lt;\/strong\\u0026gt; \\u0026ndash; from factory offcuts, faulty goods to pre-loved clothes \\u0026ndash;\\u0026lt;strong\\u0026gt; to create new garments that can be recycled again and again.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Here\\u0026rsquo;s how it works:\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;ul\\u0026gt;\\n\\u0026lt;li\\u0026gt;\\u0026lt;strong\\u0026gt;Collect and Sort:\\u0026lt;\/strong\\u0026gt; Collecting and sorting textile waste and other previously wasteful materials.\\u0026lt;\/li\\u0026gt;\\n\\u0026lt;li\\u0026gt;\\u0026lt;strong\\u0026gt;Shred and Mix:\\u0026lt;\/strong\\u0026gt; Shredding and mixing the collected materials down to the minimum.\\u0026lt;\/li\\u0026gt;\\n\\u0026lt;li\\u0026gt;\\u0026lt;strong\\u0026gt;Dissolve, Filter and Polymerize:\\u0026lt;\/strong\\u0026gt; Melting down the shredded polyester and ridding them of previous dyes through a chemical recycling process.\\u0026lt;\/li\\u0026gt;\\n\\u0026lt;li\\u0026gt;\\u0026lt;strong\\u0026gt;Melt, Spin, Knit and Sew:\\u0026lt;\/strong\\u0026gt; The melting allows the newly produced polymers to become ready to be spun and sewn into shape to create good as new RE:FIBRE fabric which can be recycled again and again.\\u0026lt;\/li\\u0026gt;\\n\\u0026lt;\/ul\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026nbsp;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;If you are curious about how RE:FIBRE works in detail, you can \\u0026lt;strong\\u0026gt;watch a our video using Computer Generated Imagery\\u0026lt;\/strong\\u0026gt; to take you through the RE:FIBRE process, right down to the molecular chemistry at work.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;\ud83c\udfac Watch the video below!\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0026quot;lazy\\u0026quot; title=\\u0026quot;PUMA RE:FIBRE - How it works\\u0026quot; src=\\u0026quot;https:\/\/www.youtube.com\/embed\/S2GP3oU7eY8\\u0026quot; width=\\u0026quot;650\\u0026quot; height=\\u0026quot;626\\u0026quot; frameborder=\\u0026quot;0\\u0026quot; allowfullscreen=\\u0026quot;allowfullscreen\\u0026quot;\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Celebrating the RE:FIBRE Happy Hour\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;div\\u0026gt;\\u0026lt;span lang=\\u0026quot;EN-US\\u0026quot;\\u0026gt;To celebrate the \\u0026lt;strong\\u0026gt;great achievements of our Innovation, Teamsport and Sustainability Teams\\u0026lt;\/strong\\u0026gt; who make RE:FIBRE happen, \\u0026lt;strong\\u0026gt;o\\u0026lt;\/strong\\u0026gt;\\u0026lt;\/span\\u0026gt;\\u0026lt;strong\\u0026gt;ur PUMAs at the Herzo HQ were invited to the first RE:FIBRE Happy Hour\\u0026lt;\/strong\\u0026gt; over lunch at our canteen. \\u0026lt;strong\\u0026gt;125 PUMAs participated\\u0026lt;\/strong\\u0026gt; and \\u0026lt;strong\\u0026gt;exchanged their pre-loved clothes for a free lunch token\\u0026lt;\/strong\\u0026gt;.\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;div\\u0026gt;Besides a free lunch, our PUMAs gained\\u0026lt;strong\\u0026gt; insights on our RE:FIBRE technology\\u0026lt;\/strong\\u0026gt;, and got an \\u0026lt;strong\\u0026gt;exclusive first glimpse of the new VIVID VISIONS collection\\u0026lt;\/strong\\u0026gt; \\u0026ndash; a one off capsule \\u0026lt;strong\\u0026gt;designed by our voice of a RE:GENERATION Andrew Burgess\\u0026lt;\/strong\\u0026gt;, which showcases the creative potential of upcycling garments with custom printed RE:FIBRE fabrics.\\u0026lt;\/div\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-image-multi {\"images\":[{\"id\":54244},{\"id\":54243}],\"aspect\":\"0\",\"style\":\"2\",\"headlines\":[\"PUMAs bringing in old clothes \",\"Mr PUMA himself joined the recycling action\"],\"captions\":[],\"showCaptions\":[false,false],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;div\\u0026gt;\\u0026lt;\/div\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Thank you to all PUMAs who supported our sustainability activity!\\u0026lt;\/strong\\u0026gt; We hope you enjoyed the event and your free lunch. And Remember: you can always donate your pre-loved garments at your closest Take-Back bin.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1140,\"height\":640,\"file\":\"2023\/12\/RE-FIBRE-HAPPY-HOUR-Gallery.png\",\"filesize\":344955,\"sizes\":{\"medium\":{\"file\":\"RE-FIBRE-HAPPY-HOUR-Gallery-300x168.png\",\"width\":300,\"height\":168,\"mime-type\":\"image\/png\",\"filesize\":36259},\"large\":{\"file\":\"RE-FIBRE-HAPPY-HOUR-Gallery-1024x575.png\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/png\",\"filesize\":333090},\"thumbnail\":{\"file\":\"RE-FIBRE-HAPPY-HOUR-Gallery-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":20254},\"medium_large\":{\"file\":\"RE-FIBRE-HAPPY-HOUR-Gallery-768x431.png\",\"width\":768,\"height\":431,\"mime-type\":\"image\/png\",\"filesize\":195229},\"trp-custom-language-flag\":{\"file\":\"RE-FIBRE-HAPPY-HOUR-Gallery-18x10.png\",\"width\":18,\"height\":10,\"mime-type\":\"image\/png\",\"filesize\":789}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":54245,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/12\/RE-FIBRE-HAPPY-HOUR-Gallery.png\",\"title\":\"RE-FIBRE-HAPPY-HOUR-Gallery\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"id\":54245},\"style\":\"Wide\",\"aspect\":\"0\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;How is RE:FIBRE making a difference?\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;RE:FIBRE is important because it helps us address the challenge of textile waste\\u0026lt;\/strong\\u0026gt;, which is a major environmental problem. According to the United Nations, the fashion industry produces 10% of global carbon emissions and 20% of global wastewater, and consumes more energy than the aviation and shipping industries combined. Moreover, around 85% of textiles end up in landfills or are incinerated, which contributes to greenhouse gas emissions and pollution. \\u0026lt;strong\\u0026gt;By using RE:FIBRE, we can reduce our reliance on clear plastic bottles\\u0026lt;\/strong\\u0026gt;, which are the main source of recycled polyester in garments, and diversify our raw materials.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1140,\"height\":640,\"file\":\"2023\/12\/RE-FIBRE-Gallery-Fabric.png\",\"filesize\":463677,\"sizes\":{\"medium\":{\"file\":\"RE-FIBRE-Gallery-Fabric-300x168.png\",\"width\":300,\"height\":168,\"mime-type\":\"image\/png\",\"filesize\":40177},\"large\":{\"file\":\"RE-FIBRE-Gallery-Fabric-1024x575.png\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/png\",\"filesize\":432225},\"thumbnail\":{\"file\":\"RE-FIBRE-Gallery-Fabric-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":21243},\"medium_large\":{\"file\":\"RE-FIBRE-Gallery-Fabric-768x431.png\",\"width\":768,\"height\":431,\"mime-type\":\"image\/png\",\"filesize\":247127},\"trp-custom-language-flag\":{\"file\":\"RE-FIBRE-Gallery-Fabric-18x10.png\",\"width\":18,\"height\":10,\"mime-type\":\"image\/png\",\"filesize\":783}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":54235,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/12\/RE-FIBRE-Gallery-Fabric.png\",\"title\":\"RE-FIBRE-Gallery-Fabric\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"id\":54235},\"style\":\"Wide\",\"aspect\":\"0\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;p\\u0026gt;\\u0026ldquo;Our wish is to have 100% of product polyester coming from textile waste. Textile waste build-up in landfills is an environmental risk. Rethinking the way we produce and moving towards a more circular business model is one of the main priorities of our sustainability strategy.\\u0026rdquo;\\u0026lt;\/p\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;br\/\\u0026gt;Anne-Laure Descours, Chief Sourcing Officer at PUMA. \",\"width\":\"Wide\",\"style\":\"quote\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Want to learn more about RE:FIBRE?\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;We have launched \\u0026lt;strong\\u0026gt;a podcast series called The RE:GEN REPORTS\\u0026lt;\/strong\\u0026gt;, which makes the information in our Sustainability Report more accessible and tailored to a Gen Z audience. Episode 3 focuses on upcycling materials and defining \\u0026lsquo;circularity\\u0026rsquo; and how our RE:FIBRE project is a step towards a better future.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;\ud83c\udfa7 Listen to the podcast!\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026nbsp;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Our ongoing efforts in sustainability have not gone unnoticed. As \\u0026lt;strong\\u0026gt;we have been able to improve our rankings on Corporate Knight\\u0026rsquo;s Global 100 Sustainability Index from 77th to 47th,\\u0026lt;\/strong\\u0026gt; and the journey is not over.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Read more about our sustainability targets and RE:FIBRE!\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1140,\"height\":640,\"file\":\"2023\/12\/RE-FIBRE-Gallery-Fabric.png\",\"filesize\":463677,\"sizes\":{\"medium\":{\"file\":\"RE-FIBRE-Gallery-Fabric-300x168.png\",\"width\":300,\"height\":168,\"mime-type\":\"image\/png\",\"filesize\":40177},\"large\":{\"file\":\"RE-FIBRE-Gallery-Fabric-1024x575.png\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/png\",\"filesize\":432225},\"thumbnail\":{\"file\":\"RE-FIBRE-Gallery-Fabric-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":21243},\"medium_large\":{\"file\":\"RE-FIBRE-Gallery-Fabric-768x431.png\",\"width\":768,\"height\":431,\"mime-type\":\"image\/png\",\"filesize\":247127},\"trp-custom-language-flag\":{\"file\":\"RE-FIBRE-Gallery-Fabric-18x10.png\",\"width\":18,\"height\":10,\"mime-type\":\"image\/png\",\"filesize\":783}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":54235,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/12\/RE-FIBRE-Gallery-Fabric.png\",\"title\":\"RE-FIBRE-Gallery-Fabric\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"id\":54235},\"style\":\"Wide\",\"aspect\":\"0\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;ABOUT RE:FIBRE\\u0026lt;\/h2\\u0026gt;\\n\\u0026lt;div\\u0026gt;\\n\\u0026lt;p\\u0026gt;RE:FIBRE is our textile recycling technology that transforms old garments and factory cutoffs into new fabrics that can be used to make football jerseys and other products. RE:FIBRE uses a four-step process that involves shredding, polymerizing, melting, spinning, and knitting to recycle polyester materials. With RE:FIBRE, we aim to reduce textile waste, diversify the source of recycled polyester, and move towards a more circular business model. RE:FIBRE is part of our sustainability strategy 10 for 24.\\u0026lt;\/p\\u0026gt;\\n\\u0026lt;\/div\\u0026gt;\\n\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;THE RE:FIBRE HAPPY HOUR\\u0026lt;\/h2\\u0026gt;\\n\\u0026lt;p\\u0026gt;Our PUMAs at the Herzo HQ were bringing in their old clothes and received a free lunch voucher in return. The activation was a great success with over 5 bins of old garments collected!\\u0026lt;\/p\\u0026gt;\\n\\u0026lt;p\\u0026gt;\\u0026nbsp;\\u0026lt;\/p\\u0026gt;\\n\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;SHARE THE NEWS ON LINKEDIN!\\u0026lt;\/h2\\u0026gt;\\n\\u0026lt;p\\u0026gt;\\u0026lt;iframe loading=\\u0026quot;lazy\\u0026quot; title=\\u0026quot;Eingebetteter Beitrag\\u0026quot; src=\\u0026quot;https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:ugcPost:7137716860929671168\\u0026quot; width=\\u0026quot;370\\u0026quot; height=\\u0026quot;789\\u0026quot; frameborder=\\u0026quot;0\\u0026quot; allowfullscreen=\\u0026quot;allowfullscreen\\u0026quot;\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;\/p\\u0026gt;\\n\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-image-multi {\"migrateBlock\":true,\"title\":\"\",\"images\":[{\"id\":54102},{\"id\":54233},{\"id\":54242}],\"headlines\":[\"\",\"\",\"\"],\"showCaptions\":[false,false,false],\"portraitMode\":[false,true,true],\"aspect\":\"0\",\"style\":\"3\",\"captions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-headline {\"h1\":\"More News\",\"width\":\"Full\",\"h2\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-article-teaser-3 {\"migrateBlock\":true,\"numArticles\":3,\"title\":\"More News\",\"icon\":\"\",\"manualArticles\":[{\"id\":54080},{\"id\":53241},{\"id\":49448}],\"mode\":\"manual\",\"articles\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","title":"RE-FIBRE Descubra nuestra innovadora tecnolog\u00eda que recicla cualquier material de poli\u00e9ster","excerpt":"\u00bfTiene ropa vieja que ya no se pone? \u00bfO quiz\u00e1s algunas prendas defectuosas que no puedes devolver? No las tires, \u00a1porque podr\u00edan convertirse en parte de la equipaci\u00f3n de f\u00fatbol de tu club favorito!","status":"publish","password":"","name":"re-fibre-descubra-nuestra-innovadora-tecnolog\u00eda-que-recicla-cualquier-material-de-poli\u00e9ster","modified":"2025-11-20 08:40:26","modified_gmt":"2025-11-20 08:40:26","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[6],"datetime_local":"6 de diciembre de 2023, 7:00","date_local":"6 de diciembre de 2023","time_local":"7:00","slug":"re-fibre-discover-our-innovative-technology-that-recycles-any-polyester-material","url":"https:\/\/www.puma-catchup.com\/es\/corporate\/re-fibre-discover-our-innovative-technology-that-recycles-any-polyester-material\/","featured_image":{"width":1140,"height":640,"file":"2023\/12\/RE-FIBRE-Header-1.png","filesize":263695,"sizes":{"medium":{"file":"RE-FIBRE-Header-1-300x168.png","width":300,"height":168,"mime-type":"image\/png","filesize":25957},"large":{"file":"RE-FIBRE-Header-1-1024x575.png","width":1024,"height":575,"mime-type":"image\/png","filesize":224046},"thumbnail":{"file":"RE-FIBRE-Header-1-150x150.png","width":150,"height":150,"mime-type":"image\/png","filesize":13488},"medium_large":{"file":"RE-FIBRE-Header-1-768x431.png","width":768,"height":431,"mime-type":"image\/png","filesize":129067},"trp-custom-language-flag":{"file":"RE-FIBRE-Header-1-18x10.png","width":18,"height":10,"mime-type":"image\/png","filesize":774}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":54239,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/12\/RE-FIBRE-Header-1.png","title":"RE-FIBRE-Encabezado","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0},"headline":"RE:FIBRE: when something old becomes something new","categories":[{"term_id":6,"name":"Corporativo","slug":"corporate","term_group":0,"term_taxonomy_id":6,"taxonomy":"category","description":"","parent":0,"count":133,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/es\/category\/corporate\/"}],"theCategory":{"term_id":6,"name":"Corporativo","slug":"corporate","term_group":0,"term_taxonomy_id":6,"taxonomy":"category","description":"","parent":0,"count":133,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/es\/category\/corporate\/"},"isFeaturedArticle":true,"isTopArticle":true},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts\/54227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/comments?post=54227"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts\/54227\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/media\/54239"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/media?parent=54227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/categories?post=54227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}