{"id":54080,"date":"2023-11-29T09:50:39","date_gmt":"2023-11-29T08:50:39","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=54080"},"modified":"2025-11-20T08:40:42","modified_gmt":"2025-11-20T08:40:42","slug":"the-puma-resuede","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/es\/corporate\/the-puma-resuede\/","title":{"rendered":"LA PUMA RE:SUEDE"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/es\/\">Inicio<\/a>\/\n        <a href=\"\/es\/category\/corporate\/\">Corporativo<\/a>\/\n        LA PUMA RE:SUEDE\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/11\/RE-SUEDE-Header.png\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/es\/category\/corporate\/\">Corporativo<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fcorporate%2Fthe-puma-resuede%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fcorporate%2Fthe-puma-resuede%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/es\/corporate\/the-puma-resuede\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fcorporate%2Fthe-puma-resuede%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >LA PUMA RE:SUEDE<\/h1>\n        <div class=\"articleintro\" >Un proyecto piloto convierte las zapatillas experimentales en compost<\/div>\n        <div class=\"date\">29 de noviembre de 2023 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;THE PUMA RE:SUEDE&quot;, \"text\": &quot;We did it! We turned an experimental version of our icon \\u00a0\\u2013 the SUEDE \\u2013 into compost, laying the ground work for future circularity programs. The experiment happened under certain tailor-made industrial conditions, for the past two years and we have now seen the first results. Learn everything about our RE:SUEDE jouney!\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/es\/corporate\/the-puma-resuede\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/es\/corporate\/the-puma-resuede\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/es\/corporate\/the-puma-resuede\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fcorporate%2Fthe-puma-resuede%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fcorporate%2Fthe-puma-resuede%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">\u00a1Lo hemos conseguido! Hemos convertido en compost una versi\u00f3n experimental de nuestro icono, el SUEDE, sentando las bases para futuros programas de circularidad. El experimento se ha llevado a cabo en condiciones industriales espec\u00edficas durante los dos \u00faltimos a\u00f1os y ya hemos visto los primeros resultados. M\u00e1s informaci\u00f3n sobre nuestro viaje RE:SUEDE.<\/span>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>En 2021, <strong>creamos 500 pares del experimento <\/strong><strong>RE:SUEDE<\/strong>, utilizando <strong>Ante curtido Zeology<\/strong>, a <strong>Suela de caucho termopl\u00e1stico (TPR)<\/strong> y <strong>fibras de c\u00e1\u00f1amo<\/strong>. Los RE:SUEDEs fueron <strong>usado durante medio a\u00f1o<\/strong> por voluntarios en Alemania para probar la comodidad y durabilidad de los zapatos antes de enviarlos a un laboratorio especialmente equipado. <strong>zona de compostaje industrial<\/strong> operado por nuestro socio <strong>Grupo Ortessa en los Pa\u00edses Bajos<\/strong>.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/11\/RE-SUEDE-Materials-Gallery.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Convertir los formadores en tulipanes<\/span>\n<br\/><strong>Un procedimiento especial<\/strong> tuvo que establecerse <strong>para convertir los zapatos en abono.<\/strong> En primer lugar, fueron <strong>rallado<\/strong> y <strong>mixto<\/strong> con otros residuos dom\u00e9sticos verdes y <strong>colocado en un t\u00fanel de compostaje<\/strong>. Fueron entonces <strong>rociado con agua de lixiviaci\u00f3n<\/strong> del compostaje anterior que contiene nutrientes y <strong>con calefacci\u00f3n natural<\/strong> debido a la actividad biol\u00f3gica y a la circulaci\u00f3n controlada del aire en el t\u00fanel. <strong>Despu\u00e9s de aproximadamente 3,5 meses<\/strong>, los materiales lo suficientemente peque\u00f1os (&lt;10 mm) para pasar por un tamiz se vend\u00edan como <strong>Compost de grado A para uso agr\u00edcola<\/strong> en los Pa\u00edses Bajos, mientras que los materiales restantes se devolvieron al t\u00fanel de compostaje <strong>hasta que ellos tambi\u00e9n se rompieron<\/strong> hasta el nivel deseado (&lt;10 mm).<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">\ud83c\udfac \u00a1Comprueba c\u00f3mo funciona \ud83d\udd0a!<\/span>\n<br\/>\u00a0<br\/>\n<br\/><iframe loading=\"lazy\" title=\"PUMA ReSuede en detalle\" src=\"https:\/\/www.youtube.com\/embed\/xs2H4ClERvY\" width=\"640\" height=\"626\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" ><p>\u201cAunque el RE:SUEDE no pudo procesarse seg\u00fan los procedimientos operativos est\u00e1ndar para el compostaje industrial, los zapatos acabaron convirti\u00e9ndose en compost. Seguiremos innovando con nuestros socios para determinar la infraestructura y las tecnolog\u00edas necesarias para que el proceso sea viable para una versi\u00f3n comercial del RE:SUEDE, incluido un sistema de recogida, en 2024.\u201d <\/p>\n<br\/><br\/>Anne-Laure Descours, Directora de Compras de PUMA.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Aprender a crecer<\/span>\n<br\/><strong>Transparencia<\/strong> es otro pilar importante del experimento RE:SUEDE. <strong>Compartiremos nuestros conocimientos<\/strong> en un informe detallado, para que nuestros hom\u00f3logos y otros <strong>las partes interesadas pueden aprender<\/strong> de nuestro experimento y aplicar lo aprendido a sus propias iniciativas.<br\/>\n<br\/>\u00a0<br\/>\n<span class=\"textStyle_intro\">Lea aqu\u00ed el Manual RE:SUEDE.<\/span>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/11\/RE-SUEDE-Experiment.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" ><p>\u201cAprendimos mucho durante la prueba de RE:SUEDE y c\u00f3mo racionalizar nuestro proceso de compostaje industrial para incluir elementos que necesitan m\u00e1s tiempo para convertirse en compost. Aunque todos los materiales RE:SUEDE pueden descomponerse, la suela del RE:SUEDE requer\u00eda m\u00e1s preprocesamiento y tiempo adicional en el t\u00fanel de compostaje para descomponerse completamente.\u201d<\/p>\n<br\/><br\/>Marthien van Eersel Directora de Materiales e Innovaciones de Ortessa.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Un icono se convierte en FOREVER.BETTER.<\/span>\n<br\/>Como resultado de la <strong>comentarios recibidos<\/strong> de las personas que llevaron el RE:SUEDE durante medio a\u00f1o, vamos a <strong>mejorar la comodidad de las versiones futuras<\/strong> de los zapatos por <strong>mejorar el ajuste general<\/strong>. Un nuevo patr\u00f3n de materiales para la parte superior y el forro del calcet\u00edn har\u00e1 que los RE:SUEDES no s\u00f3lo <strong>PARA SIEMPRE.MEJOR.<\/strong> sino tambi\u00e9n FOREVER.COMFIER.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>El experimento RE:SUEDE fue <strong>el primer programa<\/strong>, junto con la novela <strong>programa de reciclado de poli\u00e9ster RE:FIBRE<\/strong>. Se lanza como parte de nuestro <strong>\u201cLaboratorio Circular\u201d<\/strong>, un centro de innovaci\u00f3n dirigido por nuestros expertos en innovaci\u00f3n y dise\u00f1o con el objetivo de <strong>crear programas de circularidad<\/strong> para que el futuro sea PARA SIEMPRE.MEJOR.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>\u00a1COMPARTA LOS RESULTADOS EN LINKEDIN !<\/h2>\n<p><iframe loading=\"lazy\" title=\"Eingebetteter Beitrag\" src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:ugcPost:7135547554699583488\" width=\"350\" height=\"640\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image multi 1 -->\n<div class=\"row rowImages3 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/11\/FOREVER-BETTER.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.69230769230769  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/11\/The-RE-SUEDE-Sidepanel.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t\t<h2 class=\"spacing2\">EL RE:SUEDE<\/h2>\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.69230769230769  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/02\/sidebar-Resuede.jpg'); background-size: cover;background-position: 50% 67%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnWide\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >M\u00e1s sostenibilidad en PUMA<\/h2>\n    <\/div>\n<\/div>\n\n<div class=\"row articleMulti2 spacing\">\n\t    <div class=\"col articleTeaser\" >\n\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/corporate\/the-first-season-of-pumas-sustainability-report-podcast-series-comes-to-a-close\/\" \n\t\t\t     tabindex=\"-1\" \n\t\t\t    id=\"52449\"\n\t\t\t     style=\"width:100%;position:relative;overflow:hidden;\t\t\t    aspect-ratio:1\t\t\t    ;\" >\n\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t    class=\"hoverZoom\"\n\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/08\/REGEN_Header.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/es\/category\/corporate\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Corporativo<\/a>\n\t        <h4>Se acab\u00f3.<\/h4>\n\t\t\t<div class=\"description shortExcerpt\">\n\t\t\t\tDiez episodios despu\u00e9s, la primera temporada de PUMA'S RE:GEN REPORTS ha concluido oficialmente. Si quieres saber m\u00e1s sobre el enfoque de sostenibilidad de PUMA, los podcasts son perfectos para ti. Presentado por diez pensadores de la pr\u00f3xima generaci\u00f3n de seis pa\u00edses, RE:GEN REPORTS desglosa el complejo contenido del informe de sostenibilidad de PUMA en piezas digeribles. Los diez temas incluyen derechos humanos, productos qu\u00edmicos, circularidad, salarios justos, acci\u00f3n clim\u00e1tica, biodiversidad, pl\u00e1stico y oc\u00e9anos, producto, agua y aire, y salud y seguridad.\nLos podcasts de RE:GEN son el compa\u00f1ero perfecto para las vacaciones de verano: \u00a1rel\u00e1jate y ponte a escuchar!\n\n\t\t\t<\/div>\n\t\t\t<a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/es\/corporate\/the-first-season-of-pumas-sustainability-report-podcast-series-comes-to-a-close\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n\t\t<\/div>\n\t    <div class=\"col articleTeaser\" >\n\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/corporate\/breaking-barriers-to-elevate-pumas-sustainability-conversation-with-gen-z\/\" \n\t\t\t     tabindex=\"-1\" \n\t\t\t    id=\"52638\"\n\t\t\t     style=\"width:100%;position:relative;overflow:hidden;\t\t\t    aspect-ratio:1\t\t\t    ;\" >\n\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t    class=\"hoverZoom\"\n\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/08\/Header-Voices-C-Suite.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/es\/category\/corporate\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Corporativo<\/a>\n\t        <h4>Romper barreras para elevar la conversaci\u00f3n sobre sostenibilidad de PUMA con la Generaci\u00f3n Z<\/h4>\n\t\t\t<div class=\"description shortExcerpt\">\n\t\t\t\tLas Voces de una RE: GENERACI\u00d3N de PUMA est\u00e1n uniendo fuerzas con nuestro equipo de liderazgo en sostenibilidad para amplificar las conversaciones relevantes sobre sostenibilidad e impulsar un cambio positivo.\n\n\t\t\t<\/div>\n\t\t\t<a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/es\/corporate\/breaking-barriers-to-elevate-pumas-sustainability-conversation-with-gen-z\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00a1Lo hemos conseguido! Hemos convertido en compost una versi\u00f3n experimental de nuestro icono, el SUEDE, sentando las bases para futuros programas de circularidad. El experimento se ha llevado a cabo en condiciones industriales espec\u00edficas durante los dos \u00faltimos a\u00f1os y ya hemos visto los primeros resultados. M\u00e1s informaci\u00f3n sobre nuestro viaje RE:SUEDE.<\/p>","protected":false},"author":4,"featured_media":54081,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":true,"is_featured_article":true,"EasyPostViewCounter":15347,"meta-headline":"THE PUMA RE:SUEDE","footnotes":""},"categories":[6],"class_list":["post-54080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate"],"fullData":{"ID":54080,"post_author":"4","post_date":"2023-11-29 09:50:39","post_date_gmt":"2023-11-29 08:50:39","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":54081},\"headline\":\"THE PUMA RE:SUEDE\",\"content\":\"A pilot project turns experimental sneakers into compost\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;We did it! We turned an experimental version of our icon \\u0026nbsp;\\u0026ndash; the SUEDE \\u0026ndash; into compost, laying the ground work for future circularity programs. The experiment happened under certain tailor-made industrial conditions, for the past two years and we have now seen the first results. Learn everything about our RE:SUEDE jouney!\\u0026lt;\/span\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;In 2021, \\u0026lt;strong\\u0026gt;we created 500 pairs of the experimental \\u0026lt;\/strong\\u0026gt;\\u0026lt;strong\\u0026gt;RE:SUEDE\\u0026lt;\/strong\\u0026gt;, using \\u0026lt;strong\\u0026gt;Zeology tanned suede\\u0026lt;\/strong\\u0026gt;, a \\u0026lt;strong\\u0026gt;Thermoplastic Rubber (TPR) outsole\\u0026lt;\/strong\\u0026gt; and \\u0026lt;strong\\u0026gt;hemp fibres\\u0026lt;\/strong\\u0026gt;. The RE:SUEDEs were \\u0026lt;strong\\u0026gt;worn for half a year\\u0026lt;\/strong\\u0026gt; by volunteers in Germany to test the comfort and durability of the shoes before we sent them to a specially equipped \\u0026lt;strong\\u0026gt;industrial composting area\\u0026lt;\/strong\\u0026gt; operated by our partner \\u0026lt;strong\\u0026gt;Ortessa Group in the Netherlands\\u0026lt;\/strong\\u0026gt;.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2023\/11\/RE-SUEDE-Materials-Gallery.png\",\"filesize\":292001,\"sizes\":{\"medium\":{\"file\":\"RE-SUEDE-Materials-Gallery-300x167.png\",\"width\":300,\"height\":167,\"mime-type\":\"image\/png\",\"filesize\":11070},\"large\":{\"file\":\"RE-SUEDE-Materials-Gallery-1024x570.png\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/png\",\"filesize\":79866},\"thumbnail\":{\"file\":\"RE-SUEDE-Materials-Gallery-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":7727},\"medium_large\":{\"file\":\"RE-SUEDE-Materials-Gallery-768x427.png\",\"width\":768,\"height\":427,\"mime-type\":\"image\/png\",\"filesize\":49010},\"trp-custom-language-flag\":{\"file\":\"RE-SUEDE-Materials-Gallery-18x10.png\",\"width\":18,\"height\":10,\"mime-type\":\"image\/png\",\"filesize\":392}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":54096,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/11\/RE-SUEDE-Materials-Gallery.png\",\"title\":\"RE-SUEDE-Materials-Gallery\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"id\":54096},\"style\":\"Wide\",\"aspect\":\"0\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Turning Trainers into Tulips\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;A special procedure\\u0026lt;\/strong\\u0026gt; had to be established \\u0026lt;strong\\u0026gt;to turn the shoes into compost.\\u0026lt;\/strong\\u0026gt; First, they were \\u0026lt;strong\\u0026gt;shredded\\u0026lt;\/strong\\u0026gt; and \\u0026lt;strong\\u0026gt;mixed\\u0026lt;\/strong\\u0026gt; with other green household waste and \\u0026lt;strong\\u0026gt;placed into a composting tunnel\\u0026lt;\/strong\\u0026gt;. They were then \\u0026lt;strong\\u0026gt;sprayed with leaching-water\\u0026lt;\/strong\\u0026gt; from earlier composting that contains nutrients and \\u0026lt;strong\\u0026gt;naturally heated\\u0026lt;\/strong\\u0026gt; due to the biological activity and controlled air circulation in the tunnel. \\u0026lt;strong\\u0026gt;After approximately 3.5 months\\u0026lt;\/strong\\u0026gt;, the materials that were small enough (\\u0026amp;lt;10mm) to pass through a sieve were sold as \\u0026lt;strong\\u0026gt;Grade A compost for agricultural use\\u0026lt;\/strong\\u0026gt; in the Netherlands, while the remaining materials were returned to the composting tunnel \\u0026lt;strong\\u0026gt;until they too had broken down\\u0026lt;\/strong\\u0026gt; to the desired level (\\u0026amp;lt;10mm).\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;\ud83c\udfac Check out how it works \ud83d\udd0a!\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026nbsp;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0026quot;lazy\\u0026quot; title=\\u0026quot;PUMA ReSuede Explained\\u0026quot; src=\\u0026quot;https:\/\/www.youtube.com\/embed\/xs2H4ClERvY\\u0026quot; width=\\u0026quot;640\\u0026quot; height=\\u0026quot;626\\u0026quot; frameborder=\\u0026quot;0\\u0026quot; allowfullscreen=\\u0026quot;allowfullscreen\\u0026quot;\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;p\\u0026gt;\\u0026ldquo;While the RE:SUEDE could not be processed under the standard operating procedures for industrial composting, the shoes did eventually turn into compost. We will continue to innovate with our partners to determine the infrastructure and technologies needed to make the process viable for a commercial version of the RE:SUEDE, including a takeback scheme, in 2024.\\u0026rdquo; \\u0026lt;\/p\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;br\/\\u0026gt;Anne-Laure Descours, Chief Sourcing Officer at PUMA.\",\"width\":\"Wide\",\"style\":\"quote\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Learn to grow\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Transparency\\u0026lt;\/strong\\u0026gt; is another important pillar of the RE:SUEDE experiment. \\u0026lt;strong\\u0026gt;We will share our insights\\u0026lt;\/strong\\u0026gt; in a detailed report, so our peers and other \\u0026lt;strong\\u0026gt;interested stakeholders can learn\\u0026lt;\/strong\\u0026gt; from our experiment and apply the learnings to their own initiatives.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026nbsp;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Read the RE:SUEDE Handbook here!\\u0026lt;\/span\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2023\/11\/RE-SUEDE-Experiment.png\",\"filesize\":390065,\"sizes\":{\"medium\":{\"file\":\"RE-SUEDE-Experiment-300x167.png\",\"width\":300,\"height\":167,\"mime-type\":\"image\/png\",\"filesize\":21028},\"large\":{\"file\":\"RE-SUEDE-Experiment-1024x570.png\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/png\",\"filesize\":152820},\"thumbnail\":{\"file\":\"RE-SUEDE-Experiment-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":12873},\"medium_large\":{\"file\":\"RE-SUEDE-Experiment-768x427.png\",\"width\":768,\"height\":427,\"mime-type\":\"image\/png\",\"filesize\":93052},\"trp-custom-language-flag\":{\"file\":\"RE-SUEDE-Experiment-18x10.png\",\"width\":18,\"height\":10,\"mime-type\":\"image\/png\",\"filesize\":666}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":54095,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/11\/RE-SUEDE-Experiment.png\",\"title\":\"RE-SUEDE-Experiment\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"id\":54095},\"style\":\"Wide\",\"aspect\":\"0\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;p\\u0026gt;\\u0026ldquo;We learned a lot during the RE:SUEDE trial and how to streamline our industrial composting process to include items that need longer to turn into compost. While all RE:SUEDE materials can decompose, the sole of the RE:SUEDE required more pre-processing and additional time in the composting tunnel to completely break down.\\u0026rdquo;\\u0026lt;\/p\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;br\/\\u0026gt;Marthien van Eersel Manager Materials \\u0026amp; Innovations at Ortessa.\",\"width\":\"Wide\",\"style\":\"quote\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;An icon becomes FOREVER.BETTER.\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;As a result of the \\u0026lt;strong\\u0026gt;feedback received\\u0026lt;\/strong\\u0026gt; from the people who wore the RE:SUEDE for half a year, we will \\u0026lt;strong\\u0026gt;improve the comfort of future versions\\u0026lt;\/strong\\u0026gt; of the shoes by \\u0026lt;strong\\u0026gt;enhancing the overall fit\\u0026lt;\/strong\\u0026gt;. A new material pattern for the upper and the sock liner will make the RE:SUEDES not only \\u0026lt;strong\\u0026gt;FOREVER.BETTER.\\u0026lt;\/strong\\u0026gt; but also FOREVER.COMFIER.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;The RE:SUEDE experiment was \\u0026lt;strong\\u0026gt;the first programme\\u0026lt;\/strong\\u0026gt;, together with the novel \\u0026lt;strong\\u0026gt;polyester recycling programme RE:FIBRE\\u0026lt;\/strong\\u0026gt;. It launches as part of our \\u0026lt;strong\\u0026gt;\\u0026ldquo;Circular Lab\\u0026rdquo;\\u0026lt;\/strong\\u0026gt;, an innovation hub led by our innovation and design experts with the aim to \\u0026lt;strong\\u0026gt;create circularity programmes\\u0026lt;\/strong\\u0026gt; to make the future FOREVER.BETTER.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;SHARE THE RESULTS ON LINKEDIN !\\u0026lt;\/h2\\u0026gt;\\n\\u0026lt;p\\u0026gt;\\u0026lt;iframe loading=\\u0026quot;lazy\\u0026quot; title=\\u0026quot;Eingebetteter Beitrag\\u0026quot; src=\\u0026quot;https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:ugcPost:7135547554699583488\\u0026quot; width=\\u0026quot;350\\u0026quot; height=\\u0026quot;640\\u0026quot; frameborder=\\u0026quot;0\\u0026quot; allowfullscreen=\\u0026quot;allowfullscreen\\u0026quot;\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;\/p\\u0026gt;\\n\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-image-multi {\"migrateBlock\":true,\"title\":\"\",\"images\":[{\"id\":54102},{\"id\":54098},{\"id\":34703}],\"headlines\":[\"\",\"\",\"THE RE:SUEDE\"],\"showCaptions\":[false,false,false],\"portraitMode\":[false,true,true],\"aspect\":\"0\",\"style\":\"3\",\"captions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-headline {\"h1\":\"More Sustainability @ PUMA\",\"width\":\"Wide\",\"h2\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-article-multi {\"migrateBlock\":true,\"numArticles\":2,\"title\":\"More Sustainability @ PUMA\",\"icon\":\"\",\"manualArticles\":[{\"id\":52449},{\"id\":52638}],\"mode\":\"manual\",\"aspect\":\"1\",\"category\":[],\"articles\":\"\",\"includeTopStories\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","post_title":"THE PUMA RE:SUEDE","post_excerpt":"We did it! We turned an experimental version of our icon \u00a0\u2013 the SUEDE \u2013 into compost, laying the ground work for future circularity programs. The experiment happened under certain tailor-made industrial conditions, for the past two years and we have now seen the first results. Learn everything about our RE:SUEDE jouney!\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-puma-resuede","to_ping":"","pinged":"","post_modified":"2025-11-20 08:40:42","post_modified_gmt":"2025-11-20 08:40:42","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=54080","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[6],"tags_input":[],"id":54080,"author":"4","date":"2023-11-29 09:50:39","date_gmt":"2023-11-29 08:50:39","content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":54081},\"headline\":\"THE PUMA RE:SUEDE\",\"content\":\"A pilot project turns experimental sneakers into compost\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;We did it! We turned an experimental version of our icon \\u0026nbsp;\\u0026ndash; the SUEDE \\u0026ndash; into compost, laying the ground work for future circularity programs. The experiment happened under certain tailor-made industrial conditions, for the past two years and we have now seen the first results. Learn everything about our RE:SUEDE jouney!\\u0026lt;\/span\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;In 2021, \\u0026lt;strong\\u0026gt;we created 500 pairs of the experimental \\u0026lt;\/strong\\u0026gt;\\u0026lt;strong\\u0026gt;RE:SUEDE\\u0026lt;\/strong\\u0026gt;, using \\u0026lt;strong\\u0026gt;Zeology tanned suede\\u0026lt;\/strong\\u0026gt;, a \\u0026lt;strong\\u0026gt;Thermoplastic Rubber (TPR) outsole\\u0026lt;\/strong\\u0026gt; and \\u0026lt;strong\\u0026gt;hemp fibres\\u0026lt;\/strong\\u0026gt;. The RE:SUEDEs were \\u0026lt;strong\\u0026gt;worn for half a year\\u0026lt;\/strong\\u0026gt; by volunteers in Germany to test the comfort and durability of the shoes before we sent them to a specially equipped \\u0026lt;strong\\u0026gt;industrial composting area\\u0026lt;\/strong\\u0026gt; operated by our partner \\u0026lt;strong\\u0026gt;Ortessa Group in the Netherlands\\u0026lt;\/strong\\u0026gt;.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2023\/11\/RE-SUEDE-Materials-Gallery.png\",\"filesize\":292001,\"sizes\":{\"medium\":{\"file\":\"RE-SUEDE-Materials-Gallery-300x167.png\",\"width\":300,\"height\":167,\"mime-type\":\"image\/png\",\"filesize\":11070},\"large\":{\"file\":\"RE-SUEDE-Materials-Gallery-1024x570.png\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/png\",\"filesize\":79866},\"thumbnail\":{\"file\":\"RE-SUEDE-Materials-Gallery-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":7727},\"medium_large\":{\"file\":\"RE-SUEDE-Materials-Gallery-768x427.png\",\"width\":768,\"height\":427,\"mime-type\":\"image\/png\",\"filesize\":49010},\"trp-custom-language-flag\":{\"file\":\"RE-SUEDE-Materials-Gallery-18x10.png\",\"width\":18,\"height\":10,\"mime-type\":\"image\/png\",\"filesize\":392}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":54096,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/11\/RE-SUEDE-Materials-Gallery.png\",\"title\":\"RE-SUEDE-Materials-Gallery\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"id\":54096},\"style\":\"Wide\",\"aspect\":\"0\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Turning Trainers into Tulips\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;A special procedure\\u0026lt;\/strong\\u0026gt; had to be established \\u0026lt;strong\\u0026gt;to turn the shoes into compost.\\u0026lt;\/strong\\u0026gt; First, they were \\u0026lt;strong\\u0026gt;shredded\\u0026lt;\/strong\\u0026gt; and \\u0026lt;strong\\u0026gt;mixed\\u0026lt;\/strong\\u0026gt; with other green household waste and \\u0026lt;strong\\u0026gt;placed into a composting tunnel\\u0026lt;\/strong\\u0026gt;. They were then \\u0026lt;strong\\u0026gt;sprayed with leaching-water\\u0026lt;\/strong\\u0026gt; from earlier composting that contains nutrients and \\u0026lt;strong\\u0026gt;naturally heated\\u0026lt;\/strong\\u0026gt; due to the biological activity and controlled air circulation in the tunnel. \\u0026lt;strong\\u0026gt;After approximately 3.5 months\\u0026lt;\/strong\\u0026gt;, the materials that were small enough (\\u0026amp;lt;10mm) to pass through a sieve were sold as \\u0026lt;strong\\u0026gt;Grade A compost for agricultural use\\u0026lt;\/strong\\u0026gt; in the Netherlands, while the remaining materials were returned to the composting tunnel \\u0026lt;strong\\u0026gt;until they too had broken down\\u0026lt;\/strong\\u0026gt; to the desired level (\\u0026amp;lt;10mm).\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;\ud83c\udfac Check out how it works \ud83d\udd0a!\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026nbsp;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0026quot;lazy\\u0026quot; title=\\u0026quot;PUMA ReSuede Explained\\u0026quot; src=\\u0026quot;https:\/\/www.youtube.com\/embed\/xs2H4ClERvY\\u0026quot; width=\\u0026quot;640\\u0026quot; height=\\u0026quot;626\\u0026quot; frameborder=\\u0026quot;0\\u0026quot; allowfullscreen=\\u0026quot;allowfullscreen\\u0026quot;\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;p\\u0026gt;\\u0026ldquo;While the RE:SUEDE could not be processed under the standard operating procedures for industrial composting, the shoes did eventually turn into compost. We will continue to innovate with our partners to determine the infrastructure and technologies needed to make the process viable for a commercial version of the RE:SUEDE, including a takeback scheme, in 2024.\\u0026rdquo; \\u0026lt;\/p\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;br\/\\u0026gt;Anne-Laure Descours, Chief Sourcing Officer at PUMA.\",\"width\":\"Wide\",\"style\":\"quote\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Learn to grow\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Transparency\\u0026lt;\/strong\\u0026gt; is another important pillar of the RE:SUEDE experiment. \\u0026lt;strong\\u0026gt;We will share our insights\\u0026lt;\/strong\\u0026gt; in a detailed report, so our peers and other \\u0026lt;strong\\u0026gt;interested stakeholders can learn\\u0026lt;\/strong\\u0026gt; from our experiment and apply the learnings to their own initiatives.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026nbsp;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Read the RE:SUEDE Handbook here!\\u0026lt;\/span\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2023\/11\/RE-SUEDE-Experiment.png\",\"filesize\":390065,\"sizes\":{\"medium\":{\"file\":\"RE-SUEDE-Experiment-300x167.png\",\"width\":300,\"height\":167,\"mime-type\":\"image\/png\",\"filesize\":21028},\"large\":{\"file\":\"RE-SUEDE-Experiment-1024x570.png\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/png\",\"filesize\":152820},\"thumbnail\":{\"file\":\"RE-SUEDE-Experiment-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":12873},\"medium_large\":{\"file\":\"RE-SUEDE-Experiment-768x427.png\",\"width\":768,\"height\":427,\"mime-type\":\"image\/png\",\"filesize\":93052},\"trp-custom-language-flag\":{\"file\":\"RE-SUEDE-Experiment-18x10.png\",\"width\":18,\"height\":10,\"mime-type\":\"image\/png\",\"filesize\":666}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":54095,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/11\/RE-SUEDE-Experiment.png\",\"title\":\"RE-SUEDE-Experiment\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"id\":54095},\"style\":\"Wide\",\"aspect\":\"0\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;p\\u0026gt;\\u0026ldquo;We learned a lot during the RE:SUEDE trial and how to streamline our industrial composting process to include items that need longer to turn into compost. While all RE:SUEDE materials can decompose, the sole of the RE:SUEDE required more pre-processing and additional time in the composting tunnel to completely break down.\\u0026rdquo;\\u0026lt;\/p\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;br\/\\u0026gt;Marthien van Eersel Manager Materials \\u0026amp; Innovations at Ortessa.\",\"width\":\"Wide\",\"style\":\"quote\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;An icon becomes FOREVER.BETTER.\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;As a result of the \\u0026lt;strong\\u0026gt;feedback received\\u0026lt;\/strong\\u0026gt; from the people who wore the RE:SUEDE for half a year, we will \\u0026lt;strong\\u0026gt;improve the comfort of future versions\\u0026lt;\/strong\\u0026gt; of the shoes by \\u0026lt;strong\\u0026gt;enhancing the overall fit\\u0026lt;\/strong\\u0026gt;. A new material pattern for the upper and the sock liner will make the RE:SUEDES not only \\u0026lt;strong\\u0026gt;FOREVER.BETTER.\\u0026lt;\/strong\\u0026gt; but also FOREVER.COMFIER.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;The RE:SUEDE experiment was \\u0026lt;strong\\u0026gt;the first programme\\u0026lt;\/strong\\u0026gt;, together with the novel \\u0026lt;strong\\u0026gt;polyester recycling programme RE:FIBRE\\u0026lt;\/strong\\u0026gt;. It launches as part of our \\u0026lt;strong\\u0026gt;\\u0026ldquo;Circular Lab\\u0026rdquo;\\u0026lt;\/strong\\u0026gt;, an innovation hub led by our innovation and design experts with the aim to \\u0026lt;strong\\u0026gt;create circularity programmes\\u0026lt;\/strong\\u0026gt; to make the future FOREVER.BETTER.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;SHARE THE RESULTS ON LINKEDIN !\\u0026lt;\/h2\\u0026gt;\\n\\u0026lt;p\\u0026gt;\\u0026lt;iframe loading=\\u0026quot;lazy\\u0026quot; title=\\u0026quot;Eingebetteter Beitrag\\u0026quot; src=\\u0026quot;https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:ugcPost:7135547554699583488\\u0026quot; width=\\u0026quot;350\\u0026quot; height=\\u0026quot;640\\u0026quot; frameborder=\\u0026quot;0\\u0026quot; allowfullscreen=\\u0026quot;allowfullscreen\\u0026quot;\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;\/p\\u0026gt;\\n\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-image-multi {\"migrateBlock\":true,\"title\":\"\",\"images\":[{\"id\":54102},{\"id\":54098},{\"id\":34703}],\"headlines\":[\"\",\"\",\"THE RE:SUEDE\"],\"showCaptions\":[false,false,false],\"portraitMode\":[false,true,true],\"aspect\":\"0\",\"style\":\"3\",\"captions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-headline {\"h1\":\"More Sustainability @ PUMA\",\"width\":\"Wide\",\"h2\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-article-multi {\"migrateBlock\":true,\"numArticles\":2,\"title\":\"More Sustainability @ PUMA\",\"icon\":\"\",\"manualArticles\":[{\"id\":52449},{\"id\":52638}],\"mode\":\"manual\",\"aspect\":\"1\",\"category\":[],\"articles\":\"\",\"includeTopStories\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","title":"LA PUMA RE:SUEDE","excerpt":"\u00a1Lo hemos conseguido! Hemos convertido en compost una versi\u00f3n experimental de nuestro icono, el SUEDE, sentando las bases para futuros programas de circularidad. El experimento se ha llevado a cabo en condiciones industriales espec\u00edficas durante los dos \u00faltimos a\u00f1os y ya hemos visto los primeros resultados. M\u00e1s informaci\u00f3n sobre nuestro viaje RE:SUEDE.","status":"publish","password":"","name":"el-puma-resuede","modified":"2025-11-20 08:40:42","modified_gmt":"2025-11-20 08:40:42","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[6],"datetime_local":"29 de noviembre de 2023, 8:50","date_local":"29 de noviembre de 2023","time_local":"8:50","slug":"the-puma-resuede","url":"https:\/\/www.puma-catchup.com\/es\/corporate\/the-puma-resuede\/","featured_image":{"width":1140,"height":640,"file":"2023\/11\/RE-SUEDE-Header.png","filesize":482024,"sizes":{"medium":{"file":"RE-SUEDE-Header-300x168.png","width":300,"height":168,"mime-type":"image\/png","filesize":39182},"large":{"file":"RE-SUEDE-Header-1024x575.png","width":1024,"height":575,"mime-type":"image\/png","filesize":398827},"thumbnail":{"file":"RE-SUEDE-Header-150x150.png","width":150,"height":150,"mime-type":"image\/png","filesize":19635},"medium_large":{"file":"RE-SUEDE-Header-768x431.png","width":768,"height":431,"mime-type":"image\/png","filesize":225016},"trp-custom-language-flag":{"file":"RE-SUEDE-Header-18x10.png","width":18,"height":10,"mime-type":"image\/png","filesize":795}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":54081,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/11\/RE-SUEDE-Header.png","title":"RE-SUEDE-Cabecera","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0},"headline":"THE PUMA RE:SUEDE","categories":[{"term_id":6,"name":"Corporativo","slug":"corporate","term_group":0,"term_taxonomy_id":6,"taxonomy":"category","description":"","parent":0,"count":133,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/es\/category\/corporate\/"}],"theCategory":{"term_id":6,"name":"Corporativo","slug":"corporate","term_group":0,"term_taxonomy_id":6,"taxonomy":"category","description":"","parent":0,"count":133,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/es\/category\/corporate\/"},"isFeaturedArticle":true,"isTopArticle":true},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts\/54080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/comments?post=54080"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts\/54080\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/media\/54081"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/media?parent=54080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/categories?post=54080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}