{"id":53964,"date":"2023-11-21T16:30:09","date_gmt":"2023-11-21T15:30:09","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=53964"},"modified":"2025-09-26T13:10:19","modified_gmt":"2025-09-26T13:10:19","slug":"pumas-grand-week-at-the-las-vegas-grand-prix","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/es\/sports\/pumas-grand-week-at-the-las-vegas-grand-prix\/","title":{"rendered":"Gran Semana de PUMA en el Gran Premio de Las Vegas"},"content":{"rendered":"\n
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\n Home<\/a>\/\n Sports<\/a>\/\n PUMA’s Grand Week at the Las Vegas Grand Prix\n <\/div>\n<\/div>\n
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FOREVER.RACING.<\/h1>\n
PUMA’s Grand Week at the Las Vegas Grand Prix <\/div>\n
21 de noviembre de 2023 <\/div>\n\n
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In the city that never sleeps, the engines roared once again as the Las Vegas Grand Prix took over the iconic Strip last weekend. PUMA was at the heart of the action, celebrating our rich history in the world of motorsport and shifting gears for our future races. Read on to learn what spectacles we witnessed while hosting a series of unforgettable events that showcased the intersection of motorsport and fashion.<\/span>\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
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The Super Bowl on Wheels\u00a0<\/span>\nThe Las Vegas Grand Prix was also dubbed the \u201cSuper Bowl on wheels,\u201d and at PUMA, we made sure to live up to that nickname. We hosted an incredible series of events, right at the intersection of sport, lifestyle and fashion and celebrated <\/strong>motorsport culture at its best.\u00a0<\/strong>\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
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Where Art meets Motorsport\u00a0\u00a0<\/span>\nThe festivities kicked off on Tuesday with \u201cALL EYES ON FERRARI\u201d<\/strong>. At the custom art creation event featuring Formula 1 Pilots Charles Leclerc and Carlos Sainz, and designer<\/strong> Josh Vides<\/strong>, the two pilots created custom painted Ferrari race suits under the guidance of Joshua Vides and celebrated the new Joshua Vides x SCUDERIA FERRARI collection.\u00a0\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
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Car Culture Extravaganza\u00a0<\/span>\nThursday was all about embracing car culture. Over 250 guests<\/strong> gathered around 40+ exotic supercars<\/strong> on the rooftop garage of the Virgin Hotel<\/strong>, soaking in the motorsport spirit with views over<\/strong> the first on-track practice session on the new F1 track<\/strong>. The Las Vegas night sky lit up with the\u00a0MSG sphere PUMA spots<\/strong>, creating a phenomenal atmosphere. Among our guests were PUMA Athletes Jackie Young and Molly Seidel as well as Chris Breckley and influential members of the American race car scene like Race Service. The night reached its peak with local DJs and talents performing and guests reveling in <\/strong>entertainment heaven.<\/strong>\u00a0\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
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<\/div>\n<\/div>\n\u00a0\nA post shared by PUMA Motorsport (@pumamotorsport)\n<\/div>\n<\/blockquote>\n\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
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Where The PUMAFam Gathers\u00a0<\/span>\nFriday evening marked the official opening of the PUMA experience for our retail partners in Las Vegas<\/strong>. CEO Arne Freundt<\/strong> welcomed our guests at the Palazzo directly on the Strip and took the audience on a journey through more than 20 years as the leading sports brand in F1, equipping the best teams and drivers to perform at the highest levels. \nRacing icons Susie Wolff<\/strong> and Mika H\u00e4kkinen<\/strong> as well as Usain Bolt<\/strong> joined our kick-off presentation and shared their stories<\/strong> on how they wrote and will continue to write history in F1<\/strong>, and how speed can make you see the world differently.\u00a0\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
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See Arne Freundts Las Vegas Post on LinkedIn!\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
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It was not only a great moment for Formula 1 that the race returned back to Las Vegas after more than 40 years. It was also an important milestone for PUMA Group. Together with our retail partners, we were celebrating the unveiling of A$AP Rocky\u2018s first F1 capsule collection as PUMA\u2019s C<\/strong>reative Director<\/strong> at our pop-up store in Vegas, as well as the launch of our first F1 capsule collection.\u00a0\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
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All Eyes on Rocky<\/span>\nThe A$AP ROCKY POP-UP EXPERIENCE<\/strong> was a spectacle aimed at the motorsport fans and PUMA lovers around the track. Fans<\/strong> were able to visit the pop-up store, located in an abandoned gas station, where they could purchase the new PUMA x F1 BY A$AP ROCKY products<\/strong>, show their creativity at our customization workshop<\/strong>, and \u2013 the very lucky ones \u2013 got the chance to snap a picture of Rocky or Rihanna<\/strong> as they stopped by on Friday and Saturday afternoon. To celebrate the big entrance of our new Creative Director for Motorsport, the MSG Sphere<\/strong> showed an exclusive A$AP ROCKY x PUMA x F1<\/strong> spot<\/strong> for the very first time.\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
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Divine Surprise Guests and Unforgettable Moments\u00a0<\/span>\nOn Friday and Saturday, our guests enjoyed access to our exclusive PUMA Paddock Suite located above the Scuderia Ferrari and Mercedes-AMG Petronas F1 Team garages<\/strong>, right at the start line. Ambassadors and A-listers<\/strong> joined the PUMAFam to witness the qualifying and the race in this spectacular environment.\nThank you for the great time, Rihanna, A$AP Rocky, Breanna Stewart, Davido, Molly Seidel,<\/strong> Joshua Vides, Jackie Young, Chris Breckley, Usain Bolt, and Mondo Duplantis!\u00a0<\/strong>\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
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All Lights Out for the Next Round\u00a0<\/span>\nThe first Las Vegas Formula 1 Grand Prix exceeded all expectations<\/strong> as the PUMA Fam not only witnessed the spectacles on and off the track<\/strong>, but also celebrated Charles Leclerc\u2019s second-place finish with Scuderia Ferrari<\/strong>!<\/strong>\u00a0\u00a0\n\u00a0\nAs the lights go out on the Las Vegas Grand Prix, PUMA is <\/strong>revving up<\/strong> for the next race<\/strong>, embodying the spirit of the speed and style that defines our brand.\u00a0\u00a0\n\u00a0\nFOREVER.FASTER. \ud83c\udfce\ufe0f \ud83c\udfce\ufe0f \ud83c\udfce\ufe0f<\/span>\n\u00a0<\/span>\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
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A post shared by PUMA Motorsport (@pumamotorsport)<\/a><\/p><\/div><\/blockquote>