{"id":53612,"date":"2023-10-19T07:00:48","date_gmt":"2023-10-19T05:00:48","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=53612"},"modified":"2025-09-19T14:31:09","modified_gmt":"2025-09-19T14:31:09","slug":"bbcs-business-daily-podcast-talks-the-rise-of-sports-brands-in-fashion-and-pumas-involvement-in-it-with-heiko-desens","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/es\/corporate\/bbcs-business-daily-podcast-talks-the-rise-of-sports-brands-in-fashion-and-pumas-involvement-in-it-with-heiko-desens\/","title":{"rendered":"El podcast Business Daily de la BBC habla con Heiko Desens sobre el auge de las marcas deportivas en la moda y la participaci\u00f3n de PUMA en este sector."},"content":{"rendered":"\n
\n
\n Inicio<\/a>\/\n Corporativo<\/a>\/\n El podcast Business Daily de la BBC habla con Heiko Desens sobre el auge de las marcas deportivas en la moda y la participaci\u00f3n de PUMA en este sector.\n <\/div>\n<\/div>\n
\n
\n \"\"\n\n <\/div>\n \n<\/div>\n
\n
\n
Corporativo<\/a><\/div>\n
\n <\/a>\n <\/a>\n <\/a>\n <\/a>\n <\/div>\n

\u201cDio el pistoletazo de salida a una tendencia mundial de zapatillas para todos los actores de la ropa deportiva\u201d.\u201d<\/h1>\n
BBCs Business Daily Podcast habla del auge de las marcas deportivas en la moda con Heiko Desens<\/div>\n
19 de octubre de 2023 <\/div>\n\n
\n <\/a>\n <\/a>\n <\/a>\n <\/a>\n <\/a>\n <\/div>\n <\/div>\n<\/div>\n\n
\n
\n
\n
En un reciente episodio del podcast BBC Business Daily, se habl\u00f3 del mundo de las marcas deportivas que colaboran con marcas de moda. Nuestro Director Creativo Global, Heiko Desens, fue invitado a hablar sobre nuestro legado como primera marca deportiva en mezclar canchas y pasarelas y nos sirvi\u00f3 para echar un vistazo entre bastidores a nuestra m\u00e1s reciente colaboraci\u00f3n con Rihanna.<\/span>\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
\n
\n
\n
En el a\u00f1o 1998, PUMA sent\u00f3 las bases de una nueva era en el mundo del atletismo y la alta costura<\/strong> colaborando con la casa de moda Jil Sander<\/strong>. Como pioneros, demostramos al mundo que el deporte y el estilo son mejores juntos. Veinticinco a\u00f1os despu\u00e9s, lo que una vez fue un experimento... se ha convertido en una norma del sector<\/strong>. Marcas deportivas, iconos de la moda, celebridades y atletas se al\u00edan regularmente en nombre de un estilo innovador.\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
\n
\n
\n
Hannah Mullane de la BBC<\/strong> profundiz\u00f3 en el funcionamiento de estas colaboraciones y su repercusi\u00f3n en las empresas de ambas partes<\/strong>. Nuestro Director Creativo Global, Heiko Desens<\/strong>, se uni\u00f3 a ella en el micr\u00f3fono no s\u00f3lo para discutir la combinaci\u00f3n creativa<\/strong> que impulsa estas asociaciones, sino tambi\u00e9n explorar la importancia hist\u00f3rica<\/strong> de la innovadora colaboraci\u00f3n de PUMA con Jil Sander<\/strong> y sum\u00e9rjase de lleno en nuestra m\u00e1s reciente y esperada colaboraci\u00f3n con icono mundial Rihanna<\/strong>. Adem\u00e1s, nuestro Atleta PUMA Virat Kohli (PUMA India)<\/strong> y Alejandro G\u00f3mez (Palomo)<\/strong> aportaron sus puntos de vista.\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
\n
\n
\n
Toma un viaje en el tiempo<\/strong> y la evoluci\u00f3n de la huella de la moda en la ropa deportiva, y echar un vistazo al mundo del El proceso creativo de PUMA.<\/strong>\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
\n
\n
\n
\ud83c\udfa7 \u00a1Escucha el podcast aqu\u00ed!<\/span>\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
\n
\n
\n
\"\"\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
\n
\n
\n

La moda: El auge de las marcas deportivas<\/h2>\n

\u00bfQu\u00e9 ocurre cuando las marcas deportivas empiezan a aparecer en la pasarela?<\/p>\n

\u00a0<\/p>\n

\ud83c\udfa7 \u00a1Escucha el podcast aqu\u00ed!<\/span><\/span><\/a><\/h3>\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
\n\t
\n\t\t
\n\t\t\t
\n\t\t\t
<\/div>\n\t\t\t<\/div>\n\t\t\t
\n\t\t\t
<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n
\n
\n

M\u00e1s noticias<\/h2>\n <\/div>\n<\/div>\n\n
\n\t
\n\t\t\t\n\t\t\t\"\"\n\t\t\t\n\t\t\t<\/a>\n\t\t\t\n\t\t\tCorporativo<\/a>\n\t

PUMA 75<\/h4>\n\t\t\t
\n\t\t\t\tAlgunos de nuestros atletas PUMA m\u00e1s famosos acudieron el jueves a Herzogenaurach para celebrar con nosotros nuestro 75 aniversario y compartir sus historias de \u00e9xito, as\u00ed como sus momentos PUMA personales.\nEl \u201cEquipo Mundial PUMA\u201d: Colin Jackson, Linford Christie, Heike Drechsler y Merlene Ottey se unieron en el escenario a las leyendas PUMA Usain Bolt, Ralph Sampson, Yaroslava Mahuchikh, Armand \u201cMondo\u201d Duplantis, Lothar Matth\u00e4us y Boris Becker.\n \n\n \nPresentados por Arne Freundt, CEO de PUMA, y Colin Jackson, los panelistas compartieron su visi\u00f3n de la grandeza en el deporte y c\u00f3mo perciben el esp\u00edritu de la Familia PUMA.\n\n\t\t\t<\/div>\n\t\t\tleer la historia<\/a>\n\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

En un reciente episodio del podcast BBC Business Daily, se habl\u00f3 del mundo de las marcas deportivas que colaboran con marcas de moda. Nuestro Director Creativo Global, Heiko Desens, fue invitado a hablar sobre nuestro legado como primera marca deportiva en mezclar canchas y pasarelas y nos sirvi\u00f3 para echar un vistazo entre bastidores a nuestra m\u00e1s reciente colaboraci\u00f3n con Rihanna.<\/p>","protected":false},"author":4,"featured_media":53614,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":12289,"meta-headline":"","footnotes":""},"categories":[6],"class_list":["post-53612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate"],"fullData":{"ID":53612,"post_author":"4","post_date":"2023-10-19 07:00:48","post_date_gmt":"2023-10-19 05:00:48","post_content":"","post_title":"BBCs Business Daily Podcast talks the rise of Sports Brands in Fashion and PUMAs involvement in it with Heiko Desens","post_excerpt":"In a recent episode of the BBC Business Daily podcast, the spotlight was on the world of sports brands collaborating with fashion labels. Our Global Creative Director, Heiko Desens was invited to talk about our legacy as the first sports brand to mix courts and catwalks and served a glimpse behind the scenes of our newest partnership with Rihanna.\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"bbcs-business-daily-podcast-talks-the-rise-of-sports-brands-in-fashion-and-pumas-involvement-in-it-with-heiko-desens","to_ping":"","pinged":"","post_modified":"2025-09-19 14:31:09","post_modified_gmt":"2025-09-19 14:31:09","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=53612","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[6],"tags_input":[],"id":53612,"author":"4","date":"2023-10-19 07:00:48","date_gmt":"2023-10-19 05:00:48","content":"","title":"El podcast Business Daily de la BBC habla con Heiko Desens sobre el auge de las marcas deportivas en la moda y la participaci\u00f3n de PUMA en este sector.","excerpt":"En un reciente episodio del podcast BBC Business Daily, se habl\u00f3 del mundo de las marcas deportivas que colaboran con marcas de moda. Nuestro Director Creativo Global, Heiko Desens, fue invitado a hablar sobre nuestro legado como primera marca deportiva en mezclar canchas y pasarelas y nos sirvi\u00f3 para echar un vistazo entre bastidores a nuestra m\u00e1s reciente colaboraci\u00f3n con Rihanna.","status":"publish","password":"","name":"bbcs-business-daily-podcast-talks-the-rise-of-sports-brands-in-fashion-and-pumas-involvement-in-it-with-heiko-desens","modified":"2025-09-19 14:31:09","modified_gmt":"2025-09-19 14:31:09","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[6],"datetime_local":"19 de octubre de 2023, 5:00","date_local":"19 de octubre de 2023","time_local":"5:00","slug":"bbcs-business-daily-podcast-talks-the-rise-of-sports-brands-in-fashion-and-pumas-involvement-in-it-with-heiko-desens","url":"https:\/\/www.puma-catchup.com\/es\/corporate\/bbcs-business-daily-podcast-talks-the-rise-of-sports-brands-in-fashion-and-pumas-involvement-in-it-with-heiko-desens\/","featured_image":{"width":1140,"height":640,"file":"2023\/10\/Header-BBC-Podcast.png","filesize":103926,"sizes":{"medium":{"file":"Header-BBC-Podcast-300x168.png","width":300,"height":168,"mime-type":"image\/png","filesize":12477},"large":{"file":"Header-BBC-Podcast-1024x575.png","width":1024,"height":575,"mime-type":"image\/png","filesize":79032},"thumbnail":{"file":"Header-BBC-Podcast-150x150.png","width":150,"height":150,"mime-type":"image\/png","filesize":6424},"medium_large":{"file":"Header-BBC-Podcast-768x431.png","width":768,"height":431,"mime-type":"image\/png","filesize":51458},"trp-custom-language-flag":{"file":"Header-BBC-Podcast-18x10.png","width":18,"height":10,"mime-type":"image\/png","filesize":558}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":53614,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/10\/Header-BBC-Podcast.png","title":"Cabecera-BBC-Podcast","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0},"headline":"BBCs Business Daily Podcast talks the rise of Sports Brands in Fashion and PUMAs involvement in it with Heiko Desens","categories":[{"term_id":6,"name":"Corporativo","slug":"corporate","term_group":0,"term_taxonomy_id":6,"taxonomy":"category","description":"","parent":0,"count":132,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/es\/category\/corporate\/"}],"theCategory":{"term_id":6,"name":"Corporativo","slug":"corporate","term_group":0,"term_taxonomy_id":6,"taxonomy":"category","description":"","parent":0,"count":132,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/es\/category\/corporate\/"},"isFeaturedArticle":true,"isTopArticle":false},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts\/53612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/comments?post=53612"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts\/53612\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/media\/53614"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/media?parent=53612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/categories?post=53612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}