{"id":51319,"date":"2023-06-30T07:00:23","date_gmt":"2023-06-30T05:00:23","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=51319"},"modified":"2025-09-19T14:34:28","modified_gmt":"2025-09-19T14:34:28","slug":"interview-with-puma-athlete-and-indian-cricket-captain-harmanpreet-kaur","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/es\/sports\/interview-with-puma-athlete-and-indian-cricket-captain-harmanpreet-kaur\/","title":{"rendered":"Entrevista con Harmanpreet Kaur, atleta PUMA y capitana india de cr\u00edquet"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/es\/\">Inicio<\/a>\/\n        <a href=\"\/es\/category\/sports\/\">Deportes<\/a>\/\n        Entrevista con Harmanpreet Kaur, atleta PUMA y capitana india de cr\u00edquet\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/06\/HK_H.png\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/es\/category\/sports\/\">Deportes<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsports%2Finterview-with-puma-athlete-and-indian-cricket-captain-harmanpreet-kaur%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsports%2Finterview-with-puma-athlete-and-indian-cricket-captain-harmanpreet-kaur%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/es\/sports\/interview-with-puma-athlete-and-indian-cricket-captain-harmanpreet-kaur\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsports%2Finterview-with-puma-athlete-and-indian-cricket-captain-harmanpreet-kaur%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >\u201cLas mujeres tambi\u00e9n pueden cambiar las reglas del juego\u201d<\/h1>\n        <div class=\"articleintro\" >Entrevista con Harmanpreet Kaur, atleta PUMA y capitana india de cr\u00edquet<\/div>\n        <div class=\"date\">30 de junio de 2023 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;Interview with PUMA Athlete and Indian Cricket Captain Harmanpreet Kaur&quot;, \"text\": &quot;Meet Harmanpreet Kaur \\u2013 an athlete who\\u00a0never let lack of opportunities stop her from chasing her dream. Having started playing cricket at a young age, and now the captain of the Indian women\\u2019s national team, Harmanpreet played with men because there was no girls team. Noticing her talent, her school principle approached her to start up a cricket academy for girls. Raising awareness that cricket is also a girls game, Harmanpreet brought a team of girls together to advocate for female cricket. Now, she is still a role model for change.\\nCATch Up had the opportunity to chat with Harmanpreet on the opportunities for women in cricket, her personal experiences and her work with PUMA to promote sport for women in India. Check out the interview below!\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/es\/sports\/interview-with-puma-athlete-and-indian-cricket-captain-harmanpreet-kaur\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/es\/sports\/interview-with-puma-athlete-and-indian-cricket-captain-harmanpreet-kaur\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/es\/sports\/interview-with-puma-athlete-and-indian-cricket-captain-harmanpreet-kaur\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsports%2Finterview-with-puma-athlete-and-indian-cricket-captain-harmanpreet-kaur%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsports%2Finterview-with-puma-athlete-and-indian-cricket-captain-harmanpreet-kaur%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Conozca a Harmanpreet Kaur, una atleta que nunca dej\u00f3 que la falta de oportunidades le impidiera perseguir su sue\u00f1o. Harmanpreet, que empez\u00f3 a jugar al cr\u00edquet muy joven y ahora es capitana del equipo nacional femenino indio, jugaba con hombres porque no hab\u00eda equipo femenino. Al darse cuenta de su talento, el director de su escuela le propuso crear una academia de cr\u00edquet para chicas. Concienciada de que el cr\u00edquet tambi\u00e9n es un juego de chicas, Harmanpreet reuni\u00f3 a un equipo de chicas para defender el cr\u00edquet femenino. Ahora sigue siendo un modelo para el cambio.<\/span>\n<br\/>CATch Up tuvo la oportunidad de charlar con Harmanpreet sobre las oportunidades para las mujeres en el cr\u00edquet, sus experiencias personales y su trabajo con PUMA para promover el deporte femenino en la India. Echa un vistazo a la entrevista a continuaci\u00f3n.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image multi 1 -->\n<div class=\"row rowImages2 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.4997070884593  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/06\/DSC_0927-scaled-1-scaled.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.572619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/06\/Gallery-Cricket-Game-2-e1688047867285.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<!-- row two columns -->\n<div class=\"row rowTwoColumnsWide spacing\">\n    <div class=\"col articleText\">\n        <div ><br\/><strong>\u00bfC\u00f3mo empez\u00f3 a jugar al cr\u00edquet?<\/strong><br\/>\n<br\/>Harmanpreet: En realidad, por mi padre. Mi padre practicaba un par de deportes y el cr\u00edquet era uno de ellos. Es mi mayor inspiraci\u00f3n: gracias a \u00e9l, pude iniciarme en este deporte. Por aquel entonces, en mi pa\u00eds no hab\u00eda cr\u00edquet femenino.<strong> S\u00f3lo jugaba con chicos<\/strong> y con mi padre. Pero un d\u00eda, el director de mi colegio vino y me dijo que llevaba casi seis meses vi\u00e9ndome jugar, y me pregunt\u00f3 por qu\u00e9 quer\u00eda jugar al cr\u00edquet. Por aquel entonces, hab\u00eda otros siete u ocho deportes, pero yo s\u00f3lo jugaba al cr\u00edquet con mis amigos. Y me dijo: mira a tu alrededor, hay tantos otros deportes a los que puedes ir a jugar f\u00e1cilmente. \u00bfPor qu\u00e9 luchar y jugar al cr\u00edquet, que no es muy famoso? El hockey era el deporte m\u00e1s importante, no el cr\u00edquet. Le dije claramente que quer\u00eda jugar al cr\u00edquet, que era mi sue\u00f1o y que quer\u00eda ser jugador de cr\u00edquet. <strong>Fue entonces cuando me dijo que abrir\u00eda una academia de cr\u00edquet para m\u00ed.<\/strong><br\/>\n<br\/>Ese fue un punto de inflexi\u00f3n en mi vida. Empec\u00e9 a ir a la academia de cr\u00edquet y fui a todas las aulas y pregunt\u00e9 a todas las chicas si pod\u00edan venir a apoyarme porque yo quer\u00eda jugar al cr\u00edquet y, para hacerlo, necesitaba un equipo. Necesitaba a otras chicas. S\u00f3lo podr\u00eda sacar adelante el juego cuando tuviera un equipo.<br\/>\n<\/div>\n    <\/div>\n    <div class=\"col articleText\">\n        <div ><br\/><strong>\u00bfCre\u00eda que era realmente posible que las mujeres jugaran al cr\u00edquet antes de que el director se dirigiera a usted? <\/strong><br\/>\n<br\/>Harmanpreet: Si mi director no me hubiera propuesto abrir la academia de cr\u00edquet para mujeres, no creo que hubiera podido dedicarme al cr\u00edquet como profesional. No ten\u00eda otra opci\u00f3n.<strong> No vi a ninguna chica jugar al cr\u00edquet ni a ning\u00fan otro deporte.<\/strong> Vengo de una ciudad muy peque\u00f1a donde s\u00f3lo los ni\u00f1os y los hombres practicaban todos los deportes, pero no las ni\u00f1as.<br\/>\n<br\/>Ya estaba en 11\u00ba curso cuando abrimos la academia; iba a ir a la universidad un a\u00f1o despu\u00e9s. En aquel momento, tuve que decidir si quer\u00eda dedicarme s\u00f3lo a estudiar o a hacer deporte. Se me daban bien todos los deportes, pero el cr\u00edquet era algo que me apasionaba. Siempre quise hacerlo muy bien porque es muy famoso en la India. Siempre sale en la tele.<br\/>\n<br\/>En mi caso, mi familia me apoy\u00f3 mucho y nunca me impidi\u00f3 jugar. Les parec\u00eda bien que jugara con chicos. <strong>Pero la gente sol\u00eda venir a ver a mis padres y dec\u00edan, \u00bfest\u00e1 jugando con chicos? Eso no est\u00e1 bien.<\/strong> \u00bfPor qu\u00e9 le permites jugar con chicos? Deber\u00eda practicar un deporte que pertenece a las mujeres. Pero mi familia segu\u00eda apoy\u00e1ndome y ten\u00eda muy claro que no iban a impedir que jugara. As\u00ed que cuando tuve la oportunidad de jugar en la academia, fueron ellos los que me llevaron all\u00ed. Eran los que me esperaban para que alg\u00fan d\u00eda las cosas cambiaran y la gente no impidiera a sus hijos practicar ning\u00fan deporte.<br\/>\n<\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/><strong>\u00bfSab\u00eda que hab\u00eda un equipo profesional de cr\u00edquet femenino en la India? \u00bfPodr\u00eda imaginarse alguna vez jugando profesionalmente?<\/strong><br\/>\n<br\/>Harmanpreet: En realidad, no. Cuando conoc\u00ed al director de mi escuela y me pregunt\u00f3 si quer\u00eda jugar al cr\u00edquet, <strong>mi primera pregunta fue \u201c\u00bfjuegan las chicas al cr\u00edquet?\u201d.<\/strong> Porque nunca hab\u00eda visto a ninguna chica jugar al cr\u00edquet y nunca hab\u00eda visto un solo partido por televisi\u00f3n. Me dijo que ve\u00eda el equipo femenino, que ellas tambi\u00e9n representaban a la India y que si yo era lo bastante buena, tambi\u00e9n podr\u00eda formar parte de ese equipo. Y desde ese d\u00eda mi sue\u00f1o era llegar all\u00ed. Mi sue\u00f1o era jugar con ellas y hacer algo grande por mi pa\u00eds. Creo que cuando le conoc\u00ed, los primeros 30\/40 minutos fueron una conversaci\u00f3n sobre las cosas con las que yo so\u00f1aba. Fue una imagen clara de mi objetivo, y de que realmente pod\u00eda alcanzarlo. Fue un momento que cambi\u00f3 totalmente las reglas del juego para m\u00ed.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row two columns -->\n<div class=\"row rowTwoColumnsWide spacing\">\n    <div class=\"col articleText\">\n        <div ><br\/><strong>En la campa\u00f1a se afirma que \u201cel cr\u00edquet es un juego de todos\u201d. \u00bfC\u00f3mo ha cambiado su percepci\u00f3n de esta afirmaci\u00f3n con el paso del tiempo? \u00bfCree que es cierto ahora?<\/strong><br\/>\n<br\/>Harmanpreet: Creo que seguimos trabajando en ello. En la campa\u00f1a que me lanz\u00f3 como asociado de PUMA, realmente se muestra esto. Cuando pidieron al p\u00fablico que adivinara qui\u00e9n ser\u00eda el pr\u00f3ximo embajador de la marca, <strong>80% de las personas pensaban que el pr\u00f3ximo embajador ser\u00eda un hombre. Solo 20% de las personas pensaban en una mujer deportista.<\/strong> Pero creo que las cosas est\u00e1n cambiando ahora, y PUMA se est\u00e1 esforzando mucho por conseguir esos cambios. Creo que tenemos que seguir haciendo estas campa\u00f1as. Tenemos que seguir concienciando a la gente de la India y del resto del mundo para que apoyen a las mujeres en el deporte. Creo que las cosas est\u00e1n cambiando y todav\u00eda estamos en esa fase en la que tenemos que abogar por todos estos cambios.<br\/>\n<br\/><strong>\u00bfQu\u00e9 cree que queda por hacer para potenciar a las mujeres en el cr\u00edquet y aumentar su visibilidad?<\/strong><br\/>\n<br\/>Harmanpreet: Siempre he so\u00f1ado y pensado en c\u00f3mo atraer a m\u00e1s chicas a este deporte. PUMA ha desempe\u00f1ado un papel muy importante y nos ha apoyado mucho con esta campa\u00f1a, en la que estamos concienciando a la gente para que piense tambi\u00e9n en c\u00f3mo... <strong>las mujeres tambi\u00e9n pueden cambiar las reglas del juego<\/strong> y los campeones. Espero de verdad que esta campa\u00f1a contribuya a ese cambio, no s\u00f3lo en el cr\u00edquet, sino tambi\u00e9n en otros deportes\".<br\/>\n<\/div>\n    <\/div>\n    <div class=\"col articleText\">\n        <div ><br\/><strong>\u00bfC\u00f3mo le motiva el hecho de ser un modelo a seguir para hacer m\u00e1s por las mujeres?<\/strong><br\/>\n<br\/>Harmanpreet: Como capitana, es mi responsabilidad. Puedo cambiar el juego, puedo asumir esa responsabilidad y hacer esos peque\u00f1os cambios que nos den confianza en el campo, que nos den esa conciencia. Siempre he pensado que uno de los aspectos m\u00e1s importantes es la forma f\u00edsica. Si eres m\u00e1s atl\u00e9tico, si est\u00e1s m\u00e1s preparado mental y f\u00edsicamente, siempre puedes aportar esos cambios. Cuando me incorpor\u00e9 al equipo, depend\u00edamos m\u00e1s de nuestra habilidad. Ahora estamos trabajando mucho en la forma f\u00edsica, y nos centramos en concienciar a la gente de la India para que practiquen deporte a trav\u00e9s del deporte. <strong>Que haya deporte<\/strong> lanzada recientemente. <strong>Realmente creemos que el deporte es necesario para todos: todo el mundo puede practicar cualquier deporte.<\/strong> El deporte puede cambiar tu vida. El deporte puede hacernos f\u00edsica y mentalmente fuertes. Siempre que hay alguna oportunidad de aportar ese cambio, estoy ah\u00ed, y siempre quiero llevar el cr\u00edquet femenino al siguiente nivel, donde un d\u00eda nuestro pa\u00eds sea reconocido a trav\u00e9s del cr\u00edquet femenino. Ese es mi objetivo. Y la familia PUMA me est\u00e1 ayudando a tomar esa iniciativa.<br\/>\n<br\/><strong>\u00bfC\u00f3mo utiliza su papel de capit\u00e1n del equipo indio de cr\u00edquet para abogar por el cambio?<\/strong><br\/>\n<br\/>Harmanpreet: Como capitana, quiero crear un equipo fuerte que est\u00e9 siempre unido y se ayude mutuamente. Quiero crear un equipo que pueda provocar muchos cambios. Todas mis compa\u00f1eras son muy serviciales: siempre est\u00e1n dispuestas a escuchar y a hacer lo que sea necesario para el equipo. Creo que cuando tienes compa\u00f1eros as\u00ed, tu papel de capit\u00e1n es muy f\u00e1cil. Estoy muy agradecida por tener un equipo tan bonito. Para m\u00ed, crear un equipo fuerte es muy importante y siempre estoy trabajando para conseguirlo.<br\/>\n<\/div>\n    <\/div>\n<\/div>\n<!-- row two columns -->\n<div class=\"row rowTwoColumnsWide spacing\">\n    <div class=\"col articleText\">\n        <div ><br\/><strong>\u00bfC\u00f3mo cree que PUMA contribuye a impulsar este cambio para las mujeres? <\/strong><br\/>\n<br\/>Harmanpreet: La campa\u00f1a Let There Be Sport va a desempe\u00f1ar sin duda un papel importante. E incluso en el futuro,<strong> Estoy segura de que PUMA siempre estar\u00e1 ah\u00ed para crear una oportunidad en la que podamos conseguir esta concienciaci\u00f3n, promover todos los deportes y animar a todas las mujeres y ni\u00f1as a practicar cualquier deporte.<\/strong> Estoy seguro de que estos peque\u00f1os pasos pueden crear grandes cosas. Creo que vamos en la direcci\u00f3n correcta y que s\u00f3lo tenemos que seguir haciendo el trabajo adecuado. Esta campa\u00f1a por s\u00ed sola va a motivar a mucha gente para que empiece a jugar al cr\u00edquet.<br\/>\n<br\/><strong>\u00bfYa te has dado cuenta de que las mujeres est\u00e1n m\u00e1s motivadas para jugar al cr\u00edquet?<\/strong><br\/>\n<br\/>Harmanpreet: \u00a1S\u00ed! <strong>Con el lanzamiento de la campa\u00f1a hablando de que el cr\u00edquet es un juego de todos, obtuvimos una respuesta tan hermosa.<\/strong> Recibimos muchos mensajes de apoyo. No siempre hemos visto el cr\u00edquet como un juego de todos, pero ahora es tan agradable ver a la gente usar hashtags para promover que el cr\u00edquet es realmente un juego de todos. Es una frase tan sencilla, pero dice tantas cosas.<br\/>\n<\/div>\n    <\/div>\n    <div class=\"col articleText\">\n        <div ><br\/><strong>\u00bfCu\u00e1les son sus deseos para el cr\u00edquet en el futuro?<\/strong><br\/>\n<br\/>Harmanpreet: Si hablo de nuestro equipo, hemos trabajado muy duro durante muchos a\u00f1os y, por nuestro pa\u00eds, queremos ganar un gran t\u00edtulo. Ganar un gran t\u00edtulo para tu pa\u00eds siempre es un orgullo. Y nuestro equipo lo est\u00e1 haciendo muy bien. Estamos llegando a la final o a las semifinales en todos los torneos. Si logramos ese t\u00edtulo, creo que eso tambi\u00e9n traer\u00e1 muchos cambios a la India. Este a\u00f1o, tenemos la <strong>Copa del Mundo ODI<\/strong> para hombres y el a\u00f1o que viene para mujeres. Creo que estos torneos contribuyen en gran medida a que se produzcan estos cambios.<br\/>\n<br\/><strong>Ha llegado muy lejos en su carrera. \u00bfCu\u00e1les son sus pr\u00f3ximas ambiciones?<\/strong><br\/>\n<br\/>Harmanpreet: Quiero conseguir el gran t\u00edtulo para mi pa\u00eds. Ya hemos estado trabajando para ello y, como equipo, tenemos que permanecer unidos, tenemos que hacer las cosas juntos. Y, sin duda, en los pr\u00f3ximos dos o tres a\u00f1os tendremos muchos torneos emocionantes y daremos el 100% para conseguirlo.<br\/>\n<br\/><strong>\u00a0<\/strong><br\/>\n<\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>SOBRE HARMANPREET<\/h2>\n<p>\ud83c\udfcf Nombre: Harmanpreet Kaur<\/p>\n<p>\ud83c\udfcf Nacionalidad: India<\/p>\n<p>\ud83c\udfcf Edad: 34 (nacido el 8 de marzo de 1989)<\/p>\n<p>\ud83c\udfcf Altura: 1,60 m<\/p>\n<p>\ud83c\udfcf Equipo: Capitana de la selecci\u00f3n india femenina de cr\u00edquet<\/p>\n<p>\ud83c\udfcf Posici\u00f3n: Todoterreno<\/p>\n<p>\ud83c\udfcf Estilo de bateo: Bate derecho<\/p>\n<p>\ud83c\udfcf Estilo de bolos: Offbreak con el brazo derecho<\/p>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>LA CAMPA\u00d1A<\/h2>\n<p class=\"p1\">Una campa\u00f1a que desaf\u00eda el statu quo de Google: PUMA India lanz\u00f3 una campa\u00f1a para destacar <span class=\"text-style-2\">sesgo de g\u00e9nero en el algoritmo de Google.<\/span> Si escribes \u201ccapit\u00e1n del equipo indio de cr\u00edquet\u201d en Google, en la b\u00fasqueda s\u00f3lo aparecen dos nombres, y ambos son <span class=\"text-style-2\">masculino<\/span> (Rohit Sharma y Hardik Pandya. La capitana de la India, Harmanpreet Kaur, lamentablemente no aparece. PUMA ha lanzado un v\u00eddeo y un hashtag para acabar con este sesgo de g\u00e9nero y cambiar el algoritmo de Google. Echa un vistazo a continuaci\u00f3n.<\/p>\n<p class=\"p1\">Y si quieres leer m\u00e1s sobre el caso pr\u00e1ctico, <a href=\"https:\/\/www.socialsamosa.com\/2023\/05\/case-study-puma-wpl-campaign-300-million\/\"><span class=\"text-style-2\">haga clic aqu\u00ed.\u00a0<\/span><\/a><\/p>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row social embed -->\n<div class=\"row rowEmbed2 spacing\">\n        <div class=\"col\">\n         <blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/Co4840vggi9\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/Co4840vggi9\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver esta publicaci\u00f3n en Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/Co4840vggi9\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Una publicaci\u00f3n compartida por PUMA India (@pumaindia)<\/a><\/p><\/div><\/blockquote> <script async type='text\/plain' class='optanon-category-C0004' src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n        <\/div>\n        <div class=\"col\">\n         <blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CttSaraPDJ0\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CttSaraPDJ0\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver esta publicaci\u00f3n en Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CttSaraPDJ0\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Una publicaci\u00f3n compartida por Harmanpreet Kaur (@imharmanpreet_kaur)<\/a><\/p><\/div><\/blockquote> <script async type='text\/plain' class='optanon-category-C0004' src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n        <\/div>\n<\/div>\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnWide\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >LEER M\u00c1S<\/h2>\n    <\/div>\n<\/div>\n\n<div class=\"row articleMulti2 spacing\">\n\t    <div class=\"col articleTeaser\" >\n\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/sports\/puma-welcomes-indian-cricket-captain-harmanpreet-kaur-to-its-family\/\" \n\t\t\t     tabindex=\"-1\" \n\t\t\t    id=\"47355\"\n\t\t\t     style=\"width:100%;position:relative;overflow:hidden;\t\t\t    aspect-ratio:1\t\t\t    ;\" >\n\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t    class=\"hoverZoom\"\n\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/01\/header-criscket.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/es\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Deportes<\/a>\n\t        <h4>PUMA da la bienvenida a su familia a la capitana india de cr\u00edquet Harmanpreet Kaur<\/h4>\n\t\t\t<div class=\"description shortExcerpt\">\n\t\t\t\tEstamos orgullosos de dar la bienvenida a la capitana del equipo femenino de cr\u00edquet de la India, Harmanpreet Kaur, a nuestra familia PUMA. Para anunciarla oficialmente como nuestra nueva embajadora de la marca, hicimos algo muy especial. Llevamos a cabo un experimento social que revel\u00f3 la actitud general del pa\u00eds respecto a la percepci\u00f3n del g\u00e9nero en el deporte. Para ello, PUMA India public\u00f3 un cr\u00edptico v\u00eddeo teaser de una jugadora. En \u00e9l, lo \u00fanico que se ve son las medias de la persona. Se ped\u00eda a los espectadores que adivinaran qui\u00e9n ser\u00eda el pr\u00f3ximo embajador de la marca. Resultado: Seg\u00fan las 5.000 respuestas, 80% de los consumidores supusieron que el embajador de la marca era un jugador de cr\u00edquet.\nVea el v\u00eddeo usted mismo.\n\n\t\t\t<\/div>\n\t\t\t<a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/es\/sports\/puma-welcomes-indian-cricket-captain-harmanpreet-kaur-to-its-family\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Conozca a Harmanpreet Kaur, una atleta que nunca dej\u00f3 que la falta de oportunidades le impidiera perseguir su sue\u00f1o. Harmanpreet, que empez\u00f3 a jugar al cr\u00edquet muy joven y ahora es capitana del equipo nacional femenino indio, jugaba con hombres porque no hab\u00eda equipo femenino. Al darse cuenta de su talento, el director de su escuela le propuso crear una academia de cr\u00edquet para chicas. Concienciada de que el cr\u00edquet tambi\u00e9n es un juego de chicas, Harmanpreet reuni\u00f3 a un equipo de chicas para defender el cr\u00edquet femenino. Ahora sigue siendo un modelo para el cambio.<br \/>\nCATch Up tuvo la oportunidad de charlar con Harmanpreet sobre las oportunidades para las mujeres en el cr\u00edquet, sus experiencias personales y su trabajo con PUMA para promover el deporte femenino en la India. Echa un vistazo a la entrevista a continuaci\u00f3n.<\/p>","protected":false},"author":16,"featured_media":51361,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":true,"is_featured_article":true,"EasyPostViewCounter":1507,"meta-headline":"","footnotes":""},"categories":[18],"class_list":["post-51319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports"],"fullData":{"ID":51319,"post_author":"16","post_date":"2023-06-30 07:00:23","post_date_gmt":"2023-06-30 05:00:23","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2023\/06\/HK_H.png\",\"filesize\":220904,\"sizes\":{\"medium\":{\"file\":\"HK_H-300x168.png\",\"width\":300,\"height\":168,\"mime-type\":\"image\/png\",\"filesize\":22893},\"large\":{\"file\":\"HK_H-1024x575.png\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/png\",\"filesize\":180838},\"thumbnail\":{\"file\":\"HK_H-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":14726},\"medium_large\":{\"file\":\"HK_H-768x431.png\",\"width\":768,\"height\":431,\"mime-type\":\"image\/png\",\"filesize\":106110},\"trp-custom-language-flag\":{\"file\":\"HK_H-18x10.png\",\"width\":18,\"height\":10,\"mime-type\":\"image\/png\",\"filesize\":765}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":51361,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/06\/HK_H.png\",\"title\":\"HK_H\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"\\u0022Women can also be game changers\\u0022\",\"content\":\"Interview with PUMA Athlete and Indian Cricket Captain Harmanpreet Kaur\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eMeet Harmanpreet Kaur \u2013 an athlete who\u00a0never let lack of opportunities stop her from chasing her dream. Having started playing cricket at a young age, and now the captain of the Indian women\u2019s national team, Harmanpreet played with men because there was no girls team. Noticing her talent, her school principle approached her to start up a cricket academy for girls. Raising awareness that cricket is also a girls game, Harmanpreet brought a team of girls together to advocate for female cricket. Now, she is still a role model for change.\\u003c\/span\\u003e\\n\\u0026lt;br\/\\u0026gt;CATch Up had the opportunity to chat with Harmanpreet on the opportunities for women in cricket, her personal experiences and her work with PUMA to promote sport for women in India. Check out the interview below!\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-multi {\"images\":[{\"width\":2560,\"height\":1707,\"file\":\"2023\/06\/DSC_0927-scaled-1-scaled.jpg\",\"filesize\":826925,\"sizes\":{\"medium\":{\"file\":\"DSC_0927-scaled-1-300x200.jpg\",\"width\":300,\"height\":200,\"mime-type\":\"image\/jpeg\",\"filesize\":14874},\"large\":{\"file\":\"DSC_0927-scaled-1-1024x683.jpg\",\"width\":1024,\"height\":683,\"mime-type\":\"image\/jpeg\",\"filesize\":155661},\"thumbnail\":{\"file\":\"DSC_0927-scaled-1-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6464},\"medium_large\":{\"file\":\"DSC_0927-scaled-1-768x512.jpg\",\"width\":768,\"height\":512,\"mime-type\":\"image\/jpeg\",\"filesize\":88702},\"1536x1536\":{\"file\":\"DSC_0927-scaled-1-1536x1024.jpg\",\"width\":1536,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":332287},\"2048x2048\":{\"file\":\"DSC_0927-scaled-1-2048x1365.jpg\",\"width\":2048,\"height\":1365,\"mime-type\":\"image\/jpeg\",\"filesize\":559560},\"trp-custom-language-flag\":{\"file\":\"DSC_0927-scaled-1-18x12.jpg\",\"width\":18,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":417}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"original_image\":\"DSC_0927-scaled-1.jpg\",\"id\":51520,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/06\/DSC_0927-scaled-1-scaled.jpg\",\"title\":\"DSC_0927\",\"aspect_ratio\":1.4997070884592854,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":1321,\"height\":840,\"file\":\"2023\/06\/Gallery-Cricket-Game-2-e1688047867285.png\",\"filesize\":1195955,\"sizes\":{\"medium\":{\"file\":\"Gallery-Cricket-Game-2-e1688047867285-300x191.png\",\"width\":300,\"height\":191,\"mime-type\":\"image\/png\",\"filesize\":44304},\"large\":{\"file\":\"Gallery-Cricket-Game-2-e1688047867285-1024x651.png\",\"width\":1024,\"height\":651,\"mime-type\":\"image\/png\",\"filesize\":369109},\"thumbnail\":{\"file\":\"Gallery-Cricket-Game-2-e1688047867285-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":20463},\"medium_large\":{\"file\":\"Gallery-Cricket-Game-2-e1688047867285-768x488.png\",\"width\":768,\"height\":488,\"mime-type\":\"image\/png\",\"filesize\":218514},\"trp-custom-language-flag\":{\"file\":\"Gallery-Cricket-Game-2-e1688047867285-18x12.png\",\"width\":18,\"height\":12,\"mime-type\":\"image\/png\",\"filesize\":947}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":51309,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/06\/Gallery-Cricket-Game-2-e1688047867285.png\",\"title\":\"Gallery-Cricket-Game-2\",\"aspect_ratio\":1.5726190476190476,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"aspect\":\"0\",\"style\":\"2\",\"headlines\":[],\"captions\":[],\"showCaptions\":[false,false]} \/--><!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;How did you get into playing cricket?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Harmanpreet: Actually because of my dad! My dad used to play a couple of sports and cricket was one of them. He is my biggest inspiration: because of him, I was able to take on the sport. Back home at that time, there was no women\u2019s cricket.\\u0026lt;strong\\u0026gt; I was only playing with boys\\u0026lt;\/strong\\u0026gt; and with my dad. But one day, my school principal came to me and said that he had been watching me play for almost six months, and he asked me why I wanted to play cricket. Back then, there were seven or eight other sports happening \u2013 but I was only ever playing cricket with my friends. And he said to me, look around, there are so many other sports where you can easily go and play. Why struggle and play cricket which is not very famous? Hockey was the biggest sport, not cricket. I just told him clearly that I wanted to play cricket, that cricket is my dream and I want to become a cricketer. \\u0026lt;strong\\u0026gt;That\u2019s when he told me that he would open a cricket academy for me.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;That was a turning point in my life. I started going to the cricket academy and I went to every classroom and asked all the girls if they can come and support me because I want to play cricket and in order to do so, I need a team. I needed other girls. I could only take the game ahead once I had a team.\\u0026lt;br\/\\u0026gt;\\n\",\"contentRight\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Did you think it was really possible for women to play cricket before the principal approached you? \\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Harmanpreet: If my principal did not approach me to open the cricket academy for women, I don\u2019t think I would have been able to pursue the game as a professional. There was no option for me.\\u0026lt;strong\\u0026gt; I did not see any single girl play cricket \u2013 or any other sports for that matter.\\u0026lt;\/strong\\u0026gt; I come from a very small town where only boys and men were playing all the sports, but not girls.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;I was already in 11th grade when we opened the academy \u2013 I was going to university a year later. At that time, I had to decide whether I wanted to only study or do sport. I was good in all sports, but cricket was something which was very close to my heart. I always wanted to do really well in cricket because it is so famous in India. It is always on TV.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;For me, my family were so supportive and never stopped me from playing. They were okay with me playing with boys. \\u0026lt;strong\\u0026gt;But people used to come to my parents and were saying, she\u2019s playing with boys? That is not the right thing.\\u0026lt;\/strong\\u0026gt; Why are you allowing her to play with boys? She should play a sport that belongs to women. But my family still supported me and were very clear that they were not going to stop me from playing. So once I got the opportunity to play at the academy, they were the ones taking me there. They were the ones waiting for me to make things change one day, where people will not stop their children from playing any sport.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Were you aware there was a professional Indian women\u2019s cricket team? Could you envision ever playing professionally?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Harmanpreet: Actually, no. When I met my school principal and when he asked me if I wanted to play cricket, \\u0026lt;strong\\u0026gt;my first question was \u201cdo girls play cricket?\u201d.\\u0026lt;\/strong\\u0026gt; Because I had never seen any girl playing cricket and I never watched a single match on TV. He said to me that he watched the women\u2019s team, that they also represent India and if I was good enough, I could also be a part of that team. And from that day forward my dream was to reach there. My dream was to play with them and to do something big for my country. I think when I met him, the first 30\/40 minutes was a conversation on the things I used to dream about. It was a clear picture of my goal, and that I could actually reach it. That was a totally game changing moment for me.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;In the campaign, it states \u201ccricket is everyone\u2019s game\u201d. How has your perception of this changed over time? Do you think this is true now?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Harmanpreet: I think we are still working on that. In the campaign that launched me as an associate of PUMA, it really shows this. When they asked the public to guess who the next brand ambassador will be, \\u0026lt;strong\\u0026gt;80% of the people thought the next ambassador will be male. Only 20% of the people thought about a female athlete.\\u0026lt;\/strong\\u0026gt; But I think things are changing now \u2013 and PUMA is putting in a lot of effort to make those changes. I think we have to keep doing these campaigns. We must keep bringing this awareness back home in India and even globally, where people can support women in sport. I think things are changing and we are still on that stage where we have to advocate for all of these changes.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;What do you think still needs to be done in terms of empowering women in cricket and increasing visibility?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Harmanpreet: I was always dreaming and thinking about how we can bring more girls to the sport. PUMA has played a very big role and been so supportive with this: the campaign where we are bringing that awareness, where people can also think about how \\u0026lt;strong\\u0026gt;women can also be game changers\\u0026lt;\/strong\\u0026gt; and the champions. I really hope this campaign will help bring that change \u2013 not only for cricket, but other sports too.\\u0026lt;br\/\\u0026gt;\\n\",\"contentRight\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;How does being a role model motivate you to do more for women?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Harmanpreet: As a captain, it\u2019s my responsibility. I can be a game changer, I can take that responsibility and make those small changes where we can be confident on the field, we can get that awareness. I always felt one of the biggest things is also fitness. If you are more athletic, if you are more ready mentally and physically, you can always bring those changes. And when I joined the team, we depended more on our skill. Now the fitness is something which we have been working really hard on, we are focussing on raising awareness in India to bring more people into sport through \\u0026lt;strong\\u0026gt;Let There Be Sport\\u0026lt;\/strong\\u0026gt; campaign launched recently. \\u0026lt;strong\\u0026gt;We really believe that sport is necessary for everyone: everyone can play any sport.\\u0026lt;\/strong\\u0026gt; Sport can change your life. Sport can make us physically and mentally strong. Whenever there is any opportunity where I can bring that change, I am always there and I always want to take women\u2019s cricket to the next level, where one day our country will be recognised through women\u2019s cricket. That is my aim. And the PUMA family is helping me to take that initiative.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;How do you use your role as the captain of the Indian cricket team to advocate change?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Harmanpreet: As a captain, I want to create a strong team who is aways together and helping each other. I want to create a team that can cause a lot of changes. All of my teammates are really helpful: they are always ready to listen and do whatever is necessary for the team. I think when you have teammates like that, your role as a captain is very easy. I am very grateful that I have such a beautiful team. For me, creating a strong team is very important and I am always working towards that.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\"} \/--><!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;How do you feel PUMA helps drive this change for women? \\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Harmanpreet: The Let There Be Sport campaign is definitely going to play a big role. And even in the future,\\u0026lt;strong\\u0026gt; I am sure PUMA will always be there to create an opportunity where we can get this awareness, promote all sports, and encourage all women and girls to play any sport.\\u0026lt;\/strong\\u0026gt; I am sure these small steps can create big things. I think we are going in the right direction and we just need to keep doing the right work. This campaign alone is going to motivate a lot of people to start playing cricket.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Have you already noticed that females are more motivated to play cricket?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Harmanpreet: Yes! \\u0026lt;strong\\u0026gt;With the campaign launch talking about how cricket is everyone\u2019s game, we got such a beautiful response.\\u0026lt;\/strong\\u0026gt; We got so many supportive messages. We haven\u2019t always viewed cricket as being everyone\u2019s game, but now it is so nice to see people using hashtags promoting that cricket actually is everyone\u2019s game. It is such a simple line, but it says so many things.\\u0026lt;br\/\\u0026gt;\\n\",\"contentRight\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;What are your wishes for cricket in the future?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Harmanpreet: If I talk about our team, we have been doing such hard work for so many years and so for our country, we want to win a big title. Winning a big title for your country always brings pride. And our team is doing so well! We are reaching the finals or semi-finals in all the tournaments. Whenever we are able to achieve that title, I think that can also bring a lot of changes back home in India. This year, we have the \\u0026lt;strong\\u0026gt;ODI World Cup\\u0026lt;\/strong\\u0026gt; happening for men and next year we have it for women. I think those tournaments play a big role in bringing along these changes.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;You have come so far in your career. What are your next ambitions?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Harmanpreet: I want to achieve the big title for my country. We have already been working towards this and as a team, we have to stick together, we have to do things together. And definitely in the upcoming two-three years, we have so many exciting tournaments and we will give 100% to achieve that goal.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;\u00a0\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003eABOUT HARMANPREET\\u003c\/h2\\u003e\\n\\u003cp\\u003e\ud83c\udfcf Name: Harmanpreet Kaur\\u003c\/p\\u003e\\n\\u003cp\\u003e\ud83c\udfcf Nationality: Indian\\u003c\/p\\u003e\\n\\u003cp\\u003e\ud83c\udfcf Age: 34 (born 8 March 1989)\\u003c\/p\\u003e\\n\\u003cp\\u003e\ud83c\udfcf Height: 1.60m\\u003c\/p\\u003e\\n\\u003cp\\u003e\ud83c\udfcf Team: Captain of Indian women\\u0026#8217;s cricket team\\u003c\/p\\u003e\\n\\u003cp\\u003e\ud83c\udfcf Position: All rounder\\u003c\/p\\u003e\\n\\u003cp\\u003e\ud83c\udfcf Batting Style: Right hand bat\\u003c\/p\\u003e\\n\\u003cp\\u003e\ud83c\udfcf Bowling Style: Right arm offbreak\\u003c\/p\\u003e\\n\",\"width\":\"Wide\",\"style\":\"default\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003eTHE CAMPAIGN\\u003c\/h2\\u003e\\n\\u003cp class=\\u0022p1\\u0022\\u003eA campaign challenging the status quo on Google: PUMA India launched a campaign to highlight \\u003cspan class=\\u0022text-style-2\\u0022\\u003egender bias in the Google algorithm.\\u003c\/span\\u003e If you type \u201cIndian cricket team captain\u201d into Google, on the search only two names pop up \\u0026#8211; and they are both \\u003cspan class=\\u0022text-style-2\\u0022\\u003emale\\u003c\/span\\u003e (Rohit Sharma and Hardik Pandya. India\u2019s women\u2019s captain Harmanpreet Kaur sadly does not show up. PUMA launched a video and hashtag to shatter this very gender bias and change the algorithm on Google. Check it out below!\\u003c\/p\\u003e\\n\\u003cp class=\\u0022p1\\u0022\\u003eAnd if you want to read more on the case study, \\u003ca href=\\u0022https:\/\/www.socialsamosa.com\/2023\/05\/case-study-puma-wpl-campaign-300-million\/\\u0022\\u003e\\u003cspan class=\\u0022text-style-2\\u0022\\u003eclick here.\u00a0\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003c\/p\\u003e\\n\",\"width\":\"Wide\",\"style\":\"default\"} \/--><!-- wp:puma\/row-social-embed {\"size\":\"2\",\"embed1\":\"\\u003cblockquote class=\\u0022instagram-media\\u0022 data-instgrm-permalink=\\u0022https:\/\/www.instagram.com\/reel\/Co4840vggi9\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0022 data-instgrm-version=\\u002214\\u0022 style=\\u0022 background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\\u0022\\u003e\\u003cdiv style=\\u0022padding:16px;\\u0022\\u003e \\u003ca href=\\u0022https:\/\/www.instagram.com\/reel\/Co4840vggi9\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0022 style=\\u0022 background:#FFFFFF; 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flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\\u0022\\u003e \\u003cdiv style=\\u0022 background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\\u0022\\u003e\\u003c\/div\\u003e \\u003cdiv style=\\u0022 background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\u0022\\u003e\\u003c\/div\\u003e\\u003c\/div\\u003e\\u003c\/a\\u003e\\u003cp style=\\u0022 color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\\u0022\\u003e\\u003ca href=\\u0022https:\/\/www.instagram.com\/p\/CttSaraPDJ0\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0022 style=\\u0022 color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\\u0022 target=\\u0022_blank\\u0022\\u003eA post shared by Harmanpreet Kaur (@imharmanpreet_kaur)\\u003c\/a\\u003e\\u003c\/p\\u003e\\u003c\/div\\u003e\\u003c\/blockquote\\u003e \\u003cscript async src=\\u0022\/\/www.instagram.com\/embed.js\\u0022\\u003e\\u003c\/script\\u003e\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"READ MORE\",\"width\":\"Wide\"} \/--><!-- wp:puma\/row-article-multi {\"migrateBlock\":true,\"numArticles\":2,\"title\":\"READ MORE\",\"icon\":\"\",\"manualArticles\":[{\"id\":51307},{\"id\":47355}],\"mode\":\"manual\",\"aspect\":\"1\"} \/-->","post_title":"Interview with PUMA Athlete and Indian Cricket Captain Harmanpreet Kaur","post_excerpt":"Meet Harmanpreet Kaur \u2013 an athlete who\u00a0never let lack of opportunities stop her from chasing her dream. Having started playing cricket at a young age, and now the captain of the Indian women\u2019s national team, Harmanpreet played with men because there was no girls team. Noticing her talent, her school principle approached her to start up a cricket academy for girls. Raising awareness that cricket is also a girls game, Harmanpreet brought a team of girls together to advocate for female cricket. Now, she is still a role model for change.\nCATch Up had the opportunity to chat with Harmanpreet on the opportunities for women in cricket, her personal experiences and her work with PUMA to promote sport for women in India. Check out the interview below!\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"interview-with-puma-athlete-and-indian-cricket-captain-harmanpreet-kaur","to_ping":"","pinged":"","post_modified":"2025-09-19 14:34:28","post_modified_gmt":"2025-09-19 14:34:28","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=51319","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[18],"tags_input":[],"id":51319,"author":"16","date":"2023-06-30 07:00:23","date_gmt":"2023-06-30 05:00:23","content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2023\/06\/HK_H.png\",\"filesize\":220904,\"sizes\":{\"medium\":{\"file\":\"HK_H-300x168.png\",\"width\":300,\"height\":168,\"mime-type\":\"image\/png\",\"filesize\":22893},\"large\":{\"file\":\"HK_H-1024x575.png\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/png\",\"filesize\":180838},\"thumbnail\":{\"file\":\"HK_H-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":14726},\"medium_large\":{\"file\":\"HK_H-768x431.png\",\"width\":768,\"height\":431,\"mime-type\":\"image\/png\",\"filesize\":106110},\"trp-custom-language-flag\":{\"file\":\"HK_H-18x10.png\",\"width\":18,\"height\":10,\"mime-type\":\"image\/png\",\"filesize\":765}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":51361,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/06\/HK_H.png\",\"title\":\"HK_H\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"\\u0022Women can also be game changers\\u0022\",\"content\":\"Interview with PUMA Athlete and Indian Cricket Captain Harmanpreet Kaur\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eMeet Harmanpreet Kaur \u2013 an athlete who\u00a0never let lack of opportunities stop her from chasing her dream. Having started playing cricket at a young age, and now the captain of the Indian women\u2019s national team, Harmanpreet played with men because there was no girls team. Noticing her talent, her school principle approached her to start up a cricket academy for girls. Raising awareness that cricket is also a girls game, Harmanpreet brought a team of girls together to advocate for female cricket. Now, she is still a role model for change.\\u003c\/span\\u003e\\n\\u0026lt;br\/\\u0026gt;CATch Up had the opportunity to chat with Harmanpreet on the opportunities for women in cricket, her personal experiences and her work with PUMA to promote sport for women in India. 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My dad used to play a couple of sports and cricket was one of them. He is my biggest inspiration: because of him, I was able to take on the sport. Back home at that time, there was no women\u2019s cricket.\\u0026lt;strong\\u0026gt; I was only playing with boys\\u0026lt;\/strong\\u0026gt; and with my dad. But one day, my school principal came to me and said that he had been watching me play for almost six months, and he asked me why I wanted to play cricket. Back then, there were seven or eight other sports happening \u2013 but I was only ever playing cricket with my friends. And he said to me, look around, there are so many other sports where you can easily go and play. Why struggle and play cricket which is not very famous? Hockey was the biggest sport, not cricket. I just told him clearly that I wanted to play cricket, that cricket is my dream and I want to become a cricketer. \\u0026lt;strong\\u0026gt;That\u2019s when he told me that he would open a cricket academy for me.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;That was a turning point in my life. I started going to the cricket academy and I went to every classroom and asked all the girls if they can come and support me because I want to play cricket and in order to do so, I need a team. I needed other girls. I could only take the game ahead once I had a team.\\u0026lt;br\/\\u0026gt;\\n\",\"contentRight\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Did you think it was really possible for women to play cricket before the principal approached you? \\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Harmanpreet: If my principal did not approach me to open the cricket academy for women, I don\u2019t think I would have been able to pursue the game as a professional. There was no option for me.\\u0026lt;strong\\u0026gt; I did not see any single girl play cricket \u2013 or any other sports for that matter.\\u0026lt;\/strong\\u0026gt; I come from a very small town where only boys and men were playing all the sports, but not girls.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;I was already in 11th grade when we opened the academy \u2013 I was going to university a year later. At that time, I had to decide whether I wanted to only study or do sport. I was good in all sports, but cricket was something which was very close to my heart. I always wanted to do really well in cricket because it is so famous in India. It is always on TV.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;For me, my family were so supportive and never stopped me from playing. They were okay with me playing with boys. \\u0026lt;strong\\u0026gt;But people used to come to my parents and were saying, she\u2019s playing with boys? That is not the right thing.\\u0026lt;\/strong\\u0026gt; Why are you allowing her to play with boys? She should play a sport that belongs to women. But my family still supported me and were very clear that they were not going to stop me from playing. So once I got the opportunity to play at the academy, they were the ones taking me there. They were the ones waiting for me to make things change one day, where people will not stop their children from playing any sport.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Were you aware there was a professional Indian women\u2019s cricket team? Could you envision ever playing professionally?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Harmanpreet: Actually, no. When I met my school principal and when he asked me if I wanted to play cricket, \\u0026lt;strong\\u0026gt;my first question was \u201cdo girls play cricket?\u201d.\\u0026lt;\/strong\\u0026gt; Because I had never seen any girl playing cricket and I never watched a single match on TV. He said to me that he watched the women\u2019s team, that they also represent India and if I was good enough, I could also be a part of that team. And from that day forward my dream was to reach there. My dream was to play with them and to do something big for my country. I think when I met him, the first 30\/40 minutes was a conversation on the things I used to dream about. It was a clear picture of my goal, and that I could actually reach it. That was a totally game changing moment for me.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;In the campaign, it states \u201ccricket is everyone\u2019s game\u201d. How has your perception of this changed over time? Do you think this is true now?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Harmanpreet: I think we are still working on that. In the campaign that launched me as an associate of PUMA, it really shows this. When they asked the public to guess who the next brand ambassador will be, \\u0026lt;strong\\u0026gt;80% of the people thought the next ambassador will be male. Only 20% of the people thought about a female athlete.\\u0026lt;\/strong\\u0026gt; But I think things are changing now \u2013 and PUMA is putting in a lot of effort to make those changes. I think we have to keep doing these campaigns. We must keep bringing this awareness back home in India and even globally, where people can support women in sport. I think things are changing and we are still on that stage where we have to advocate for all of these changes.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;What do you think still needs to be done in terms of empowering women in cricket and increasing visibility?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Harmanpreet: I was always dreaming and thinking about how we can bring more girls to the sport. PUMA has played a very big role and been so supportive with this: the campaign where we are bringing that awareness, where people can also think about how \\u0026lt;strong\\u0026gt;women can also be game changers\\u0026lt;\/strong\\u0026gt; and the champions. I really hope this campaign will help bring that change \u2013 not only for cricket, but other sports too.\\u0026lt;br\/\\u0026gt;\\n\",\"contentRight\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;How does being a role model motivate you to do more for women?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Harmanpreet: As a captain, it\u2019s my responsibility. I can be a game changer, I can take that responsibility and make those small changes where we can be confident on the field, we can get that awareness. I always felt one of the biggest things is also fitness. If you are more athletic, if you are more ready mentally and physically, you can always bring those changes. And when I joined the team, we depended more on our skill. Now the fitness is something which we have been working really hard on, we are focussing on raising awareness in India to bring more people into sport through \\u0026lt;strong\\u0026gt;Let There Be Sport\\u0026lt;\/strong\\u0026gt; campaign launched recently. \\u0026lt;strong\\u0026gt;We really believe that sport is necessary for everyone: everyone can play any sport.\\u0026lt;\/strong\\u0026gt; Sport can change your life. Sport can make us physically and mentally strong. Whenever there is any opportunity where I can bring that change, I am always there and I always want to take women\u2019s cricket to the next level, where one day our country will be recognised through women\u2019s cricket. That is my aim. And the PUMA family is helping me to take that initiative.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;How do you use your role as the captain of the Indian cricket team to advocate change?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Harmanpreet: As a captain, I want to create a strong team who is aways together and helping each other. I want to create a team that can cause a lot of changes. All of my teammates are really helpful: they are always ready to listen and do whatever is necessary for the team. I think when you have teammates like that, your role as a captain is very easy. I am very grateful that I have such a beautiful team. For me, creating a strong team is very important and I am always working towards that.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\"} \/--><!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;How do you feel PUMA helps drive this change for women? \\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Harmanpreet: The Let There Be Sport campaign is definitely going to play a big role. And even in the future,\\u0026lt;strong\\u0026gt; I am sure PUMA will always be there to create an opportunity where we can get this awareness, promote all sports, and encourage all women and girls to play any sport.\\u0026lt;\/strong\\u0026gt; I am sure these small steps can create big things. I think we are going in the right direction and we just need to keep doing the right work. This campaign alone is going to motivate a lot of people to start playing cricket.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Have you already noticed that females are more motivated to play cricket?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Harmanpreet: Yes! \\u0026lt;strong\\u0026gt;With the campaign launch talking about how cricket is everyone\u2019s game, we got such a beautiful response.\\u0026lt;\/strong\\u0026gt; We got so many supportive messages. We haven\u2019t always viewed cricket as being everyone\u2019s game, but now it is so nice to see people using hashtags promoting that cricket actually is everyone\u2019s game. It is such a simple line, but it says so many things.\\u0026lt;br\/\\u0026gt;\\n\",\"contentRight\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;What are your wishes for cricket in the future?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Harmanpreet: If I talk about our team, we have been doing such hard work for so many years and so for our country, we want to win a big title. Winning a big title for your country always brings pride. And our team is doing so well! We are reaching the finals or semi-finals in all the tournaments. Whenever we are able to achieve that title, I think that can also bring a lot of changes back home in India. This year, we have the \\u0026lt;strong\\u0026gt;ODI World Cup\\u0026lt;\/strong\\u0026gt; happening for men and next year we have it for women. I think those tournaments play a big role in bringing along these changes.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;You have come so far in your career. What are your next ambitions?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Harmanpreet: I want to achieve the big title for my country. We have already been working towards this and as a team, we have to stick together, we have to do things together. And definitely in the upcoming two-three years, we have so many exciting tournaments and we will give 100% to achieve that goal.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;\u00a0\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003eABOUT HARMANPREET\\u003c\/h2\\u003e\\n\\u003cp\\u003e\ud83c\udfcf Name: Harmanpreet Kaur\\u003c\/p\\u003e\\n\\u003cp\\u003e\ud83c\udfcf Nationality: Indian\\u003c\/p\\u003e\\n\\u003cp\\u003e\ud83c\udfcf Age: 34 (born 8 March 1989)\\u003c\/p\\u003e\\n\\u003cp\\u003e\ud83c\udfcf Height: 1.60m\\u003c\/p\\u003e\\n\\u003cp\\u003e\ud83c\udfcf Team: Captain of Indian women\\u0026#8217;s cricket team\\u003c\/p\\u003e\\n\\u003cp\\u003e\ud83c\udfcf Position: All rounder\\u003c\/p\\u003e\\n\\u003cp\\u003e\ud83c\udfcf Batting Style: Right hand bat\\u003c\/p\\u003e\\n\\u003cp\\u003e\ud83c\udfcf Bowling Style: Right arm offbreak\\u003c\/p\\u003e\\n\",\"width\":\"Wide\",\"style\":\"default\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003eTHE CAMPAIGN\\u003c\/h2\\u003e\\n\\u003cp class=\\u0022p1\\u0022\\u003eA campaign challenging the status quo on Google: PUMA India launched a campaign to highlight \\u003cspan class=\\u0022text-style-2\\u0022\\u003egender bias in the Google algorithm.\\u003c\/span\\u003e If you type \u201cIndian cricket team captain\u201d into Google, on the search only two names pop up \\u0026#8211; and they are both \\u003cspan class=\\u0022text-style-2\\u0022\\u003emale\\u003c\/span\\u003e (Rohit Sharma and Hardik Pandya. India\u2019s women\u2019s captain Harmanpreet Kaur sadly does not show up. PUMA launched a video and hashtag to shatter this very gender bias and change the algorithm on Google. Check it out below!\\u003c\/p\\u003e\\n\\u003cp class=\\u0022p1\\u0022\\u003eAnd if you want to read more on the case study, \\u003ca href=\\u0022https:\/\/www.socialsamosa.com\/2023\/05\/case-study-puma-wpl-campaign-300-million\/\\u0022\\u003e\\u003cspan class=\\u0022text-style-2\\u0022\\u003eclick here.\u00a0\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003c\/p\\u003e\\n\",\"width\":\"Wide\",\"style\":\"default\"} \/--><!-- wp:puma\/row-social-embed {\"size\":\"2\",\"embed1\":\"\\u003cblockquote class=\\u0022instagram-media\\u0022 data-instgrm-permalink=\\u0022https:\/\/www.instagram.com\/reel\/Co4840vggi9\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0022 data-instgrm-version=\\u002214\\u0022 style=\\u0022 background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\\u0022\\u003e\\u003cdiv style=\\u0022padding:16px;\\u0022\\u003e \\u003ca href=\\u0022https:\/\/www.instagram.com\/reel\/Co4840vggi9\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0022 style=\\u0022 background:#FFFFFF; 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flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\\u0022\\u003e \\u003cdiv style=\\u0022 background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\\u0022\\u003e\\u003c\/div\\u003e \\u003cdiv style=\\u0022 background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\u0022\\u003e\\u003c\/div\\u003e\\u003c\/div\\u003e\\u003c\/a\\u003e\\u003cp style=\\u0022 color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\\u0022\\u003e\\u003ca href=\\u0022https:\/\/www.instagram.com\/p\/CttSaraPDJ0\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0022 style=\\u0022 color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\\u0022 target=\\u0022_blank\\u0022\\u003eA post shared by Harmanpreet Kaur (@imharmanpreet_kaur)\\u003c\/a\\u003e\\u003c\/p\\u003e\\u003c\/div\\u003e\\u003c\/blockquote\\u003e \\u003cscript async src=\\u0022\/\/www.instagram.com\/embed.js\\u0022\\u003e\\u003c\/script\\u003e\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"READ MORE\",\"width\":\"Wide\"} \/--><!-- wp:puma\/row-article-multi {\"migrateBlock\":true,\"numArticles\":2,\"title\":\"READ MORE\",\"icon\":\"\",\"manualArticles\":[{\"id\":51307},{\"id\":47355}],\"mode\":\"manual\",\"aspect\":\"1\"} \/-->","title":"Entrevista con Harmanpreet Kaur, atleta PUMA y capitana india de cr\u00edquet","excerpt":"Conozca a Harmanpreet Kaur, una atleta que nunca dej\u00f3 que la falta de oportunidades le impidiera perseguir su sue\u00f1o. Harmanpreet, que empez\u00f3 a jugar al cr\u00edquet muy joven y ahora es capitana del equipo nacional femenino indio, jugaba con hombres porque no hab\u00eda equipo femenino. Al darse cuenta de su talento, el director de su escuela le propuso crear una academia de cr\u00edquet para chicas. Concienciada de que el cr\u00edquet tambi\u00e9n es un juego de chicas, Harmanpreet reuni\u00f3 a un equipo de chicas para defender el cr\u00edquet femenino. Ahora, sigue siendo un modelo para el cambio.\nCATch Up tuvo la oportunidad de charlar con Harmanpreet sobre las oportunidades para las mujeres en el cr\u00edquet, sus experiencias personales y su trabajo con PUMA para promover el deporte femenino en la India. Echa un vistazo a la entrevista a continuaci\u00f3n.","status":"publish","password":"","name":"Entrevista con la atleta de Puma y capitana del equipo indio de cr\u00edquet Harmanpreet Kaur","modified":"2025-09-19 14:34:28","modified_gmt":"2025-09-19 14:34:28","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[18],"datetime_local":"30 de junio de 2023, 5:00","date_local":"30 de junio de 2023","time_local":"5:00","slug":"interview-with-puma-athlete-and-indian-cricket-captain-harmanpreet-kaur","url":"https:\/\/www.puma-catchup.com\/es\/sports\/interview-with-puma-athlete-and-indian-cricket-captain-harmanpreet-kaur\/","featured_image":{"width":1140,"height":640,"file":"2023\/06\/HK_H.png","filesize":220904,"sizes":{"medium":{"file":"HK_H-300x168.png","width":300,"height":168,"mime-type":"image\/png","filesize":22893},"large":{"file":"HK_H-1024x575.png","width":1024,"height":575,"mime-type":"image\/png","filesize":180838},"thumbnail":{"file":"HK_H-150x150.png","width":150,"height":150,"mime-type":"image\/png","filesize":14726},"medium_large":{"file":"HK_H-768x431.png","width":768,"height":431,"mime-type":"image\/png","filesize":106110},"trp-custom-language-flag":{"file":"HK_H-18x10.png","width":18,"height":10,"mime-type":"image\/png","filesize":765}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":51361,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/06\/HK_H.png","title":"HK_H","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0},"headline":"Interview with PUMA Athlete and Indian Cricket Captain Harmanpreet Kaur","categories":[{"term_id":18,"name":"Deportes","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":860,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/es\/category\/sports\/"}],"theCategory":{"term_id":18,"name":"Deportes","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":860,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/es\/category\/sports\/"},"isFeaturedArticle":true,"isTopArticle":true},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts\/51319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/comments?post=51319"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts\/51319\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/media\/51361"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/media?parent=51319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/categories?post=51319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}