{"id":51125,"date":"2023-06-19T07:00:48","date_gmt":"2023-06-19T05:00:48","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=51125"},"modified":"2025-09-19T14:34:50","modified_gmt":"2025-09-19T14:34:50","slug":"puma-launches-black-station-2-an-expansion-on-its-metaverse-immersive-digital-retail-experience","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/es\/corporate\/puma-launches-black-station-2-an-expansion-on-its-metaverse-immersive-digital-retail-experience\/","title":{"rendered":"PUMA lanza Black Station 2, una ampliaci\u00f3n de su experiencia de venta digital inmersiva metaversa"},"content":{"rendered":"\n
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\n Inicio<\/a>\/\n Corporativo<\/a>\/\n PUMA lanza Black Station 2, una ampliaci\u00f3n de su experiencia de venta digital inmersiva metaversa\n <\/div>\n<\/div>\n
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Corporativo<\/a><\/div>\n
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Bienvenido a Black Station 2<\/h1>\n
PUMA lanza Black Station 2, una ampliaci\u00f3n de su experiencia de venta digital inmersiva metaversa <\/div>\n
19 de junio de 2023 <\/div>\n\n
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Nuestro metaverso web Black Station ha sido renovado. Es posible que hayas explorado nuestra experiencia de venta digital Black Station, donde puedes ver y comprar coleccionables digitales exclusivos que se pueden canjear por zapatillas f\u00edsicas PUMA. Ahora, Black Station 2 ofrece dos mundos distintos y explorables, cada uno de ellos con nuevos e innovadores dise\u00f1os de calzado. Ad\u00e9ntrate en los mundos de Unkai y Unter \ud83e\ude90.<\/span>\nEstaci\u00f3n Negra 2<\/strong> es una plataforma metaversa que tiende puentes entre los mundos digital y f\u00edsico, y es una ampliaci\u00f3n de Black Station, que se lanz\u00f3 en septiembre del a\u00f1o pasado durante la Semana de la Moda de Nueva York. En esta versi\u00f3n mejorada, los usuarios pueden acceder a objetos nunca vistos. calzado pigital<\/strong> en dos nuevos mundos: Unkai y Unter.<\/strong> Unkai se inspira en la ciudad japonesa de Shibuya, con el calzado inspirado en los colores vivos y los elementos energ\u00e9ticos de la ciudad. Unter y su respectivo calzado se inspiran en la cultura de los clubes underground de Berl\u00edn.\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
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Fast-RB<\/strong> ser\u00e1 el primer lanzamiento de calzado dentro de Black Station 2. Fast-RB cuenta con una configuraci\u00f3n \u00fanica de las tecnolog\u00edas de running m\u00e1s importantes de PUMA: cuatro NITRO<\/strong> (tecnolog\u00eda de espuma con infusi\u00f3n de nitr\u00f3geno) y tres c\u00e1psulas de PWRPLATEs<\/strong>\u00a0(estabilizadores NITRO en la entresuela que maximizan la transferencia de energ\u00eda para una propulsi\u00f3n potente).\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
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DESPU\u00c9S<\/h2>\n\t\t\t
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UNKAI<\/h2>\n\t\t\t
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\u201cEstamos encantados de invitar a nuestra comunidad a estos nuevos mundos que proporcionan una experiencia de compra sin igual. PUMA pretende conocer a nuestra comunidad all\u00ed donde compra, al tiempo que explora nuevas y emocionantes oportunidades dentro de la criptodivisa y el metaverso.\u201d<\/em>\n- Ivan Dashkov, Director de Web3 en PUMA<\/strong>\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
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Celebraci\u00f3n de nuestro 75 aniversario<\/strong> este a\u00f1o, nos complace destacar nuestra creciente presencia en web3. Nuestro creciente uso de las plataformas metaverso se combina con nuestras rutas de compra m\u00e1s tradicionales. Incluso vamos a abrir las opciones de compra en Black Station 2 para incluir tarjetas de cr\u00e9dito y criptomonedas. No dejes de explorar el mundo de Estaci\u00f3n Negra 2<\/strong> \u26a1\ufe0f\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
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Echa un vistazo a PUMA Black Station AQU\u00cd<\/a><\/span><\/p>\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n

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NFTs<\/h2>\n

Desde el lanzamiento de Black Station en 2022, la oferta de NFT de PUMA se ha ampliado, incluido el reciente lanzamiento del Super PUMA PFP NFT.<\/a> <\/strong>En Black Station 2, los poseedores del PUMA Pass NFT (antes Nitro Collection) pueden adquirir un Materialiser NFT (f\u00edsico \u201cpor producir\u201d) y\/o un Digital Collectible NFT. Si tienes un PUMA Pass (adquirible en OpenSea.io<\/span><\/a>), ser\u00e1s el primero en acceder a los productos PUMA de gama alta.<\/p>\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n

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Seguir leyendo<\/h2>\n <\/div>\n<\/div>\n\n
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Del espacio digital a la realidad: PUMA presenta las zapatillas f\u00edsicas FASTROID y NFRNO durante el desfile de moda de Nueva York<\/h4>\n\t\t\t\t\t
\n\t\t\t\t Hace una semana, el 13 de septiembre, presentamos nuestro desfile inmersivo durante la Semana de la Moda de Nueva York FUTROGRADE. En \u00e9l mostramos el pasado, el presente y el futuro de nuestra marca fusionando lo f\u00edsico con lo digital. Hicimos esto \u00faltimo creando una experiencia paralela de desfile en el Metaverso llamada Black Station. Esto inclu\u00eda NFT exclusivas con zapatillas f\u00edsicas de edici\u00f3n limitada que pod\u00edan canjearse. Y aqu\u00ed est\u00e1n ahora: \u00a1echa un vistazo a nuestras nuevas zapatillas Nitro Fastroid y Nitro NFRNO! \ud83e\udd29\n \nComo un lienzo 3D en blanco y en constante evoluci\u00f3n, Black Station es un destino din\u00e1mico para visitar, que conecta a nuestros consumidores con diversas activaciones web3 que surgen en el transcurso del pr\u00f3ximo a\u00f1o y m\u00e1s all\u00e1. \u00a1No dejes de visitarla!\nTodos los que acu\u00f1aron un PUMA Nitropass pueden acceder a zapatillas f\u00edsicas despu\u00e9s de quemar su NFT reclamado por el producto. Ya est\u00e1n aqu\u00ed.\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\tleer la historia<\/a>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\"\"\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t <\/div>\n\t
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Nuestro metaverso web Black Station ha sido renovado. Es posible que hayas explorado nuestra experiencia de venta digital Black Station, donde puedes ver y comprar coleccionables digitales exclusivos que se pueden canjear por zapatillas f\u00edsicas PUMA. Ahora, Black Station 2 ofrece dos mundos distintos y explorables, cada uno de ellos con nuevos e innovadores dise\u00f1os de calzado. Ad\u00e9ntrate en los mundos de Unkai y Unter \ud83e\ude90.
\nBlack Station 2 is a metaverse platform that bridges the digital and physical worlds, and is an expansion upon Black Station which was released in September last year during New York Fashion Week. In the upgraded version, users can access never-seen-before phygital footwear in two new worlds: Unkai and Unter. Unkai is inspired by the Japanese city Shibuya, with the footwear inspired by the city\u2019s bright colours and energetic elements. Unter and its respective footwear are inspired by Berlin\u2019s underground club culture.<\/p>","protected":false},"author":16,"featured_media":51127,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":2339,"meta-headline":"","footnotes":""},"categories":[6],"class_list":["post-51125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate"],"fullData":{"ID":51125,"post_author":"16","post_date":"2023-06-19 07:00:48","post_date_gmt":"2023-06-19 05:00:48","post_content":"","post_title":"PUMA launches Black Station 2, an expansion on its metaverse immersive digital retail experience","post_excerpt":"Our metaverse web destination Black Station has been revamped! You may have explored our digital retail experience Black Station, where you can view and purchase exclusive digital collectables that can be redeemed for physical PUMA sneakers. Now, Black Station 2 offers two distinct and explorable worlds \u2013 each showcasing new innovative footwear designs. Step into the worlds of Unkai and Unter \ud83e\ude90\nBlack Station 2 is a metaverse platform that bridges the digital and physical worlds, and is an expansion upon Black Station which was released in September last year during New York Fashion Week. In the upgraded version, users can access never-seen-before phygital footwear in two new worlds: Unkai and Unter. Unkai is inspired by the Japanese city Shibuya, with the footwear inspired by the city\u2019s bright colours and energetic elements. Unter and its respective footwear are inspired by Berlin\u2019s underground club culture.\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"puma-launches-black-station-2-an-expansion-on-its-metaverse-immersive-digital-retail-experience","to_ping":"","pinged":"","post_modified":"2025-09-19 14:34:50","post_modified_gmt":"2025-09-19 14:34:50","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=51125","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[6],"tags_input":[],"id":51125,"author":"16","date":"2023-06-19 07:00:48","date_gmt":"2023-06-19 05:00:48","content":"","title":"PUMA lanza Black Station 2, una ampliaci\u00f3n de su experiencia de venta digital inmersiva metaversa","excerpt":"Our metaverse web destination Black Station has been revamped! You may have explored our digital retail experience Black Station, where you can view and purchase exclusive digital collectables that can be redeemed for physical PUMA sneakers. Now, Black Station 2 offers two distinct and explorable worlds \u2013 each showcasing new innovative footwear designs. Step into the worlds of Unkai and Unter \ud83e\ude90\nBlack Station 2 is a metaverse platform that bridges the digital and physical worlds, and is an expansion upon Black Station which was released in September last year during New York Fashion Week. In the upgraded version, users can access never-seen-before phygital footwear in two new worlds: Unkai and Unter. Unkai is inspired by the Japanese city Shibuya, with the footwear inspired by the city\u2019s bright colours and energetic elements. Unter and its respective footwear are inspired by Berlin\u2019s underground club culture.","status":"publish","password":"","name":"puma-launches-black-station-2-an-expansion-on-its-metaverse-immersive-digital-retail-experience","modified":"2025-09-19 14:34:50","modified_gmt":"2025-09-19 14:34:50","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[6],"datetime_local":"19 de junio de 2023, 5:00","date_local":"19 de junio de 2023","time_local":"5:00","slug":"puma-launches-black-station-2-an-expansion-on-its-metaverse-immersive-digital-retail-experience","url":"https:\/\/www.puma-catchup.com\/es\/corporate\/puma-launches-black-station-2-an-expansion-on-its-metaverse-immersive-digital-retail-experience\/","featured_image":{"width":1140,"height":640,"file":"2023\/06\/Blackstation_H.png","filesize":221204,"sizes":{"medium":{"file":"Blackstation_H-300x168.png","width":300,"height":168,"mime-type":"image\/png","filesize":27501},"large":{"file":"Blackstation_H-1024x575.png","width":1024,"height":575,"mime-type":"image\/png","filesize":211137},"thumbnail":{"file":"Blackstation_H-150x150.png","width":150,"height":150,"mime-type":"image\/png","filesize":13865},"medium_large":{"file":"Blackstation_H-768x431.png","width":768,"height":431,"mime-type":"image\/png","filesize":125461},"trp-custom-language-flag":{"file":"Blackstation_H-18x10.png","width":18,"height":10,"mime-type":"image\/png","filesize":762}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":51127,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/06\/Blackstation_H.png","title":"Blackstation_H","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0},"headline":"PUMA launches Black Station 2, an expansion on its metaverse immersive digital retail experience","categories":[{"term_id":6,"name":"Corporativo","slug":"corporate","term_group":0,"term_taxonomy_id":6,"taxonomy":"category","description":"","parent":0,"count":132,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/es\/category\/corporate\/"}],"theCategory":{"term_id":6,"name":"Corporativo","slug":"corporate","term_group":0,"term_taxonomy_id":6,"taxonomy":"category","description":"","parent":0,"count":132,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/es\/category\/corporate\/"},"isFeaturedArticle":true,"isTopArticle":false},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts\/51125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/comments?post=51125"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts\/51125\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/media\/51127"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/media?parent=51125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/categories?post=51125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}