{"id":50267,"date":"2023-05-09T07:00:01","date_gmt":"2023-05-09T05:00:01","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=50267"},"modified":"2025-11-20T08:42:09","modified_gmt":"2025-11-20T08:42:09","slug":"refibre-takes-over-manchester-city-square","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/es\/corporate\/refibre-takes-over-manchester-city-square\/","title":{"rendered":"RE:FIBRE toma Manchester City Square"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/es\/\">Inicio<\/a>\/\n        <a href=\"\/es\/category\/corporate\/\">Corporativo<\/a>\/\n        RE:FIBRE toma Manchester City Square\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/03\/Header-Rejersey.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/es\/category\/corporate\/\">Corporativo<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fcorporate%2Frefibre-takes-over-manchester-city-square%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fcorporate%2Frefibre-takes-over-manchester-city-square%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/es\/corporate\/refibre-takes-over-manchester-city-square\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fcorporate%2Frefibre-takes-over-manchester-city-square%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >SIENDO M\u00c1S CIRCULARES PODEMOS SER SIEMPRE MEJORES<\/h1>\n        <div class=\"articleintro\" >RE:FIBRE toma Manchester City Square<\/div>\n        <div class=\"date\">9 de mayo de 2023 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;RE:FIBRE takes over Manchester City Square&quot;, \"text\": &quot;RE:FIBRE is PUMA\\u2019s program to transform textile waste and other used materials into new textiles. What started as a pilot with the name RE:JERSEY in 2022 has grown into RE:FIBRE and will continue to expand in 2023. Read on and see our PUMA Team Manchester City supporting RE:FIBRE before their home game vs. Leeds on the last weekend.\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/es\/corporate\/refibre-takes-over-manchester-city-square\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/es\/corporate\/refibre-takes-over-manchester-city-square\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/es\/corporate\/refibre-takes-over-manchester-city-square\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fcorporate%2Frefibre-takes-over-manchester-city-square%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fcorporate%2Frefibre-takes-over-manchester-city-square%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/><strong>RE:FIBRE es el programa de PUMA para transformar residuos textiles y otros materiales usados en nuevos tejidos. <\/strong><strong>Lo que comenz\u00f3 como un piloto con el nombre RE:JERSEY en 2022 ha crecido hasta convertirse en RE:FIBRE y continuar\u00e1 expandi\u00e9ndose en 2023. Sigue leyendo y descubre a nuestro equipo PUMA Manchester City apoyando RE:FIBRE antes de su partido en casa contra el Leeds el \u00faltimo fin de semana.<\/strong><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>El a\u00f1o pasado pusimos a prueba un<strong> proceso de producci\u00f3n innovador<\/strong> utilizar poli\u00e9ster de <strong>camisetas de f\u00fatbol existentes<\/strong> para fabricar unas nuevas, que luego llevaron y probaron sobre el terreno los equipos PUMA. Ahora hemos decidido <strong>ampliar el proyecto<\/strong> y <strong>aumentar la producci\u00f3n de prendas RE:FIBRE<\/strong>\u00a1! Pero para eso hay que recoger m\u00e1s residuos de poli\u00e9ster...<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Trabajar en equipo para ser siempre mejores<\/span>\n<br\/>Nuestra<strong> Equipos PUMA<\/strong> Machester City, Borussia Dortmund, AC Milan y Olympique de Marseille siguen siendo socios de confianza de nuestra iniciativa RE:FIBRE. No s\u00f3lo son <strong>sus tiendas de fans participantes<\/strong> como puntos de recogida, pero<strong> Manchester City celebr\u00f3 nuestra campa\u00f1a RE:FIBRE<\/strong> con una toma de posesi\u00f3n el d\u00eda del partido antes de su encuentro en casa contra el Leeds United.<strong>\ud83d\udc55<\/strong>!<br\/>\n<br\/><strong>Joleon Lescott y Shaun Wright-Phillips, leyendas del City<\/strong> sirvi\u00f3 como <strong>alberga<\/strong> y anim\u00f3 a los fans a <strong>donar su ropa vieja<\/strong> para apoyar nuestro proyecto RE:FIBRE.<br\/>\n<br\/>Y la afluencia de aficionados fue incre\u00edble,<strong> \u00a1la cola para donar ropa y conocer a Joleon y Shaun era enorme durante todo el evento!<\/strong> El n\u00famero de donaciones de los aficionados super\u00f3 con creces nuestras expectativas, y los contenedores estaban a rebosar. Hab\u00eda padres y ni\u00f1os haciendo cola con enormes bolsas de basura esperando para donar desde el mediod\u00eda. En resumen, <strong>la actividad fue un gran \u00e9xito<\/strong> y demostr\u00f3 lo f\u00e1cil que es contribuir a un futuro mejor.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image multi 1 -->\n<div class=\"row rowImages3 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/05\/Gallery-ManCity-Re-Fibre-Event.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/05\/Gallery-ManCity-Re-Fibre.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/05\/Gallery-RE-FIBRE-manCity.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Pero, \u00bfpor qu\u00e9 todo esto?<\/span>\n<br\/>Con RE:FIBRE, nos centramos en<strong> residuos textiles<\/strong> como fuente primaria de material, que se desglosa en <strong>crear nuevos tejidos<\/strong>. El material reciclado es tan bueno como si fuera nuevo y puede utilizarse para reciclar una y otra vez, lo que convierte a RE:FIBRE en un producto prometedor y rentable. <strong>una soluci\u00f3n m\u00e1s sostenible a largo plazo para reciclar los residuos textiles de poli\u00e9ster<\/strong>. Todos nuestros <strong>Las prendas RE:FIBRE est\u00e1n fabricadas con al menos 95% de textil reciclado<\/strong> residuos y otros materiales usados de poli\u00e9ster.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Juntos podemos marcar la diferencia.<\/span>\n<br\/>Ampliar a\u00fan m\u00e1s la producci\u00f3n de poli\u00e9ster RE:FIBRE, <strong>invitamos a todos a contribuir<\/strong>. \u00bfC\u00f3mo puedes desempe\u00f1ar tu papel? Muy f\u00e1cil.<br\/>\n<ol>\n<li style=\"font-weight: 400;\">Busque en el mapa los puntos de recogida m\u00e1s cercanos.<\/li>\n<li style=\"font-weight: 400;\">Traiga sus prendas viejas para reciclarlas.<\/li>\n<\/ol>\n<br\/>Con el tiempo, iremos a\u00f1adiendo m\u00e1s y m\u00e1s puntos de recogida en el mapa.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/05\/Map.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t\t<div class=\"descr\">1) PUMA Concept Store, Herzogenaurach | 2) Etihad Fanshop, Manchester City | 3) BVB-Fanwelt, Borussia Dortmund | 4) Casa Milan, AC Milan | 5) Boutique Officielle, Olympique Marseille<\/div>\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Seguimos intentando ampliar lo que funciona para nuestro proyecto RE:FIBRE y nos esforzamos por incluir cada vez a m\u00e1s socios para que formen parte de este viaje circular \ud83d\udc55. <\/span>\n<span class=\"textStyle_intro\">Permanezca atento y compruebe nuestros progresos en about.puma.com.<\/span>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><p><iframe loading=\"lazy\" title=\"IG story - ManCity - Joleon y Shaun\" src=\"https:\/\/www.youtube.com\/embed\/nQUuuyTgv7Q\" width=\"416\" height=\"739\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image slider -->\n\n<div class=\"row rowSlider1 spacing\">\n    <div class=\"col\">\n        <div class=\"arrowCircleCenter arrowBorder swiperoutside-button-prev swipeprev4b5c5447-55b9-4554-b0a9-ce918b8e4a64\"><\/div>\n    <\/div>\n\t<div id=\"swipe_4b5c5447-55b9-4554-b0a9-ce918b8e4a64\" class=\"swiper myswiper scrollAnim\" data-ssize=\"1\" data-id=\"4b5c5447-55b9-4554-b0a9-ce918b8e4a64\">\n\t\t<div class=\"swiper-wrapper\">\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:0.69230769230769 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/05\/Slider-ManCity-Re-Fibre-Newspaper.png);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:0.69230769230769 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/05\/Slider-ManCity-Re-Fiber.png);background-position: 50% 0%;\"><\/div>\n\t\t<\/div>\n\t<\/div>\n        <div class=\"col\">\n        <div class=\"arrowCircleCenter arrowBorder swiperoutside-button-next swipenext4b5c5447-55b9-4554-b0a9-ce918b8e4a64\"><\/div>\n        <\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>C\u00f3mo funciona \ud83d\uddd1\ufe0f<\/h2>\n<p><iframe loading=\"lazy\" title=\"RE:FIBRE C\u00f3mo: Recuperar el contenedor\" src=\"https:\/\/www.youtube.com\/embed\/izRozeAX2o4\" width=\"372\" height=\"662\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnFull\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >Para siempre. Mejor.<\/h2>\n    <\/div>\n<\/div>\n<!-- row article teaser 3 -->\n<div class=\"rowArticleTeaser3\">\n\t<div class=\"row rowTwoColumnsFull spacing\">\n\t    <div style=\"padding:none\">\n\t\t\t<div class=\"col articleTeaser\">\n\t\t\t    <div class=\"\">\n\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/es\/category\/corporate\/\" class=\"secondary\">Corporativo<\/a>\n\t\t\t        <h4>RE:JERSEY en el centro de la escena<\/h4>\n\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t        En el partido del s\u00e1bado contra el Watford, los jugadores del Manchester City lucieron camisetas PUMA especiales, confeccionadas con camisetas de f\u00fatbol reutilizadas como parte de nuestro innovador proyecto de reciclaje RE:JERSEY. M\u00e1s informaci\u00f3n\n \nRE:JERSEY pretende reducir los residuos y allanar el camino hacia modelos de producci\u00f3n m\u00e1s circulares en el futuro. Mientras que nuestras equipaciones de f\u00fatbol PUMA que se comercializan actualmente ya est\u00e1n fabricadas con 100% de poli\u00e9ster reciclado, las camisetas RE:JERSEY que se usaron antes del partido del s\u00e1bado est\u00e1n hechas con 75% de camisetas de f\u00fatbol reutilizadas. Las 25% restantes proceden de SEAQUAL \u00ae MARINE PLASTIC.\n\u00a1Participa en RE:JERSEY!\nA partir de hoy, instalaremos contenedores especiales de recogida en la City Store, junto al Etihad Stadium, para invitar a los aficionados a donar sus viejas prendas de poli\u00e9ster y que puedan formar parte de este proyecto de reciclaje de prendas de vestir. El club tambi\u00e9n instalar\u00e1 contenedores de recogida en otras partes del Etihad Campus.\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<a class=\"buttonSec articleslider\" href=\"https:\/\/www.puma-catchup.com\/es\/corporate\/pumas-circularity-project-rejersey-takes-center-stage-ahead-of-manchester-city-match\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/corporate\/pumas-circularity-project-rejersey-takes-center-stage-ahead-of-manchester-city-match\/\" \n\t\t\t\t\t    \n\t\t\t\t\t     style=\"height:200px;position:relative;overflow:hidden;\t\t\t\t\t    aspect-ratio:2\t\t\t\t\t    ;\" >\n\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t    class=\"hoverZoom\"\n\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/04\/REJERSEY_CATchUpHeader.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t    <\/div>\n\t    <div class=\"col\">\n\t\t\t<br\/>\n\t\t\t<div style=\"display:grid;grid-template-rows: auto auto auto;\">\n\t\t\t\t\t<div>\n\n\t\t\t\t\t\t<div class=\"teaser3inner\" >\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t\t<div class=\"rowArticleItem articleTeaser\">\n\t\t\t\t\t\t\t    <div>\n\t\t\t\t\t\t\t\t\t<a class=\"hoverzooma teaserVertImg scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/corporate\/rejersey-puma-trials-garment-to-garment-recycling-in-circularity-project-using-old-football-kits-to-produce-new-ones\/\" \n\t\t\t\t\t\t\t\t\t    id=\"35598\"\n\t\t\t\t\t\t\t\t\t     style=\"height:200px;width:200px;;position:relative;overflow:hidden;\t\t\t\t\t\t\t\t\t    aspect-ratio:1\t\t\t\t\t\t\t\t\t    ;\" >\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t\t\t\t\t    class=\"hoverZoom\"\n\t\t\t\t\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/03\/Header-Rejersey.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t\t\t\t\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t    <\/div>\n\t\t\t\t\t\t\t    <div class=\"innerpadd\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/es\/category\/corporate\/\" class=\"secondary2\">Corporativo<\/a>\n\t\t\t\t\t\t\t        <h4>Nuestro experimento piloto RE:JERSEY<\/h4>\n\t\t\t\t\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t\t\t\t\t        Pondremos a prueba un proceso de producci\u00f3n innovador para utilizar camisetas de f\u00fatbol ya existentes para fabricar otras nuevas. Esta iniciativa pretende reducir los residuos y allanar el camino hacia modelos de producci\u00f3n m\u00e1s circulares en el futuro. El proceso utilizado en RE:JERSEY significa que ahora se pueden utilizar prendas viejas con logotipos, bordados e insignias de clubes, que antes obstaculizaban los esfuerzos de reciclaje para convertir prendas viejas en nuevas. El proyecto RE:JERSEY toma las equipaciones de f\u00fatbol como ingrediente principal para crear hilo para nuevas camisetas. Los productos fabricados en el proyecto RE:JERSEY se utilizar\u00e1n en el campo durante los calentamientos previos a los partidos de los clubes PUMA Manchester City, AC Milan, Borussia Dortmund y Olympique de Marseille. Los equipos lucir\u00e1n las camisetas antes de sus respectivos partidos de liga a finales de abril y mayo, empezando por el Manchester City el 23 de abril. \u00a1Desc\u00fabrelas!\n\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t\t\t<a class=\"articleslider\" href=\"https:\/\/www.puma-catchup.com\/es\/corporate\/rejersey-puma-trials-garment-to-garment-recycling-in-circularity-project-using-old-football-kits-to-produce-new-ones\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div>\n\t\t\t\t\t\t<div class=\"nodesktop\">\n\t\t\t\t\t\t\t<br\/><br\/>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<div class=\"teaser3inner\" >\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t\t<div class=\"rowArticleItem articleTeaser\">\n\t\t\t\t\t\t\t    <div>\n\t\t\t\t\t\t\t\t\t<a class=\"hoverzooma teaserVertImg scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/corporate\/pumas-voices-of-a-regeneration-initiative-offers-young-changemakers-a-voice-in-shaping-the-future-of-sustainability\/\" \n\t\t\t\t\t\t\t\t\t    id=\"49448\"\n\t\t\t\t\t\t\t\t\t     style=\"height:200px;width:200px;;position:relative;overflow:hidden;\t\t\t\t\t\t\t\t\t    aspect-ratio:1\t\t\t\t\t\t\t\t\t    ;\" >\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t\t\t\t\t    class=\"hoverZoom\"\n\t\t\t\t\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/04\/Header-voices.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t\t\t\t\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t    <\/div>\n\t\t\t\t\t\t\t    <div class=\"innerpadd\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/es\/category\/corporate\/\" class=\"secondary2\">Corporativo<\/a>\n\t\t\t\t\t\t\t        <h4>Nuestras \u2018Voces de una RE:GENERACI\u00d3N\u2019<\/h4>\n\t\t\t\t\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t\t\t\t\t        El a\u00f1o pasado, invitamos a pensadores, socios, ONG y expertos de la pr\u00f3xima generaci\u00f3n a reunirse en nuestra Conferencia del Pueblo (COP). Fue nuestra oportunidad de escuchar, y as\u00ed lo hicimos. \n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t\t\t<a class=\"articleslider\" href=\"https:\/\/www.puma-catchup.com\/es\/corporate\/pumas-voices-of-a-regeneration-initiative-offers-young-changemakers-a-voice-in-shaping-the-future-of-sustainability\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>RE:FIBRE es el programa de PUMA para transformar residuos textiles y otros materiales usados en nuevos tejidos. Lo que comenz\u00f3 como un piloto con el nombre RE:JERSEY en 2022 ha crecido hasta convertirse en RE:FIBRE y continuar\u00e1 expandi\u00e9ndose en 2023. Sigue leyendo y mira a nuestro equipo PUMA Manchester City apoyando RE:FIBRE antes de su partido en casa contra el Leeds el \u00faltimo fin de semana.<\/p>","protected":false},"author":4,"featured_media":35604,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":16666,"meta-headline":"BY BEING MORE CIRCULAR WE CAN BE FOREVER BETTER","footnotes":""},"categories":[6],"class_list":["post-50267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate"],"fullData":{"ID":50267,"post_author":"4","post_date":"2023-05-09 07:00:01","post_date_gmt":"2023-05-09 05:00:01","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":35604},\"headline\":\"BY BEING MORE CIRCULAR WE CAN BE FOREVER BETTER\",\"content\":\"RE:FIBRE takes over Manchester City Square\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;RE:FIBRE is PUMA\\u0026rsquo;s program to transform textile waste and other used materials into new textiles. \\u0026lt;\/strong\\u0026gt;\\u0026lt;strong\\u0026gt;What started as a pilot with the name RE:JERSEY in 2022 has grown into RE:FIBRE and will continue to expand in 2023. Read on and see our PUMA Team Manchester City supporting RE:FIBRE before their home game vs. Leeds on the last weekend.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;Last Year, we piloted an\\u0026lt;strong\\u0026gt; innovative production process\\u0026lt;\/strong\\u0026gt; to use polyester from \\u0026lt;strong\\u0026gt;existing football jerseys\\u0026lt;\/strong\\u0026gt; to produce new ones, which were then worn and tested on pitch by PUMA Teams. Now we decided to \\u0026lt;strong\\u0026gt;expand the project\\u0026lt;\/strong\\u0026gt; and \\u0026lt;strong\\u0026gt;increase the production of RE:FIBRE garments\\u0026lt;\/strong\\u0026gt;! But for that, we need to collect more polyester waste\\u0026hellip;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Teaming up to be forever better\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Our\\u0026lt;strong\\u0026gt; PUMA Teams\\u0026lt;\/strong\\u0026gt; Machester City, Borussia Dortmund, AC Milan and Olympique de Marseille remain trusted partners of our RE:FIBRE initiative! Not only are \\u0026lt;strong\\u0026gt;their fan shops participating\\u0026lt;\/strong\\u0026gt; as take back points, but\\u0026lt;strong\\u0026gt; Manchester City celebrated our RE:FIBRE campaign\\u0026lt;\/strong\\u0026gt; with a match day takeover prior to their home game against Leeds United\\u0026lt;strong\\u0026gt;\ud83d\udc55\\u0026lt;\/strong\\u0026gt;!\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;City legends Joleon Lescott and Shaun Wright-Phillips\\u0026lt;\/strong\\u0026gt; served as \\u0026lt;strong\\u0026gt;hosts\\u0026lt;\/strong\\u0026gt; and encouraged fans to \\u0026lt;strong\\u0026gt;donate their old garments\\u0026lt;\/strong\\u0026gt; to support our RE:FIBRE project.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;And the fan turnout was incredible,\\u0026lt;strong\\u0026gt; the queue to donate clothes and meet Joleon and Shaun was huge for the entire event!\\u0026lt;\/strong\\u0026gt; The number of donations from fans far exceeded any of our expectations, and the bins were overflowing. There were parents and kids queuing up with huge bin bags waiting to donate from midday! All in all, \\u0026lt;strong\\u0026gt;the activity was a great success\\u0026lt;\/strong\\u0026gt; and showed, how easy it is to contribute to a better future.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-image-multi {\"images\":[{\"id\":50280},{\"id\":50281},{\"id\":50282}],\"showCaptions\":[false,false,false],\"aspect\":\"0\",\"style\":\"3\",\"headlines\":[],\"captions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;But why all this?\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;With RE:FIBRE, we focus on\\u0026lt;strong\\u0026gt; textile waste\\u0026lt;\/strong\\u0026gt; as the primary source of material, which is broken down on \\u0026lt;strong\\u0026gt;to create new textiles\\u0026lt;\/strong\\u0026gt;. The recycled material is just as good as new and can be used for recycling again and again \\u0026ndash; making RE:FIBRE a promising and \\u0026lt;strong\\u0026gt;more sustainable long-term solution for recycling polyester textile waste\\u0026lt;\/strong\\u0026gt;. All our \\u0026lt;strong\\u0026gt;RE:FIBRE garments are made of at least 95% of recycled textile\\u0026lt;\/strong\\u0026gt; waste and other used materials made of polyester.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Together we can all make a difference!\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;To expand the production of RE:FIBRE polyester even further, \\u0026lt;strong\\u0026gt;we invite everybody to contribute\\u0026lt;\/strong\\u0026gt;. How you can play your part you ask? Easy!\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;ol\\u0026gt;\\n\\u0026lt;li style=\\u0026quot;font-weight: 400;\\u0026quot;\\u0026gt;Find your closest take back points on the map.\\u0026lt;\/li\\u0026gt;\\n\\u0026lt;li style=\\u0026quot;font-weight: 400;\\u0026quot;\\u0026gt;Bring your old garments by to be recycled.\\u0026lt;\/li\\u0026gt;\\n\\u0026lt;\/ol\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Over time, we will add more and more take back points on the map.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1200,\"height\":900,\"file\":\"2023\/05\/Map.png\",\"filesize\":77213,\"sizes\":{\"medium\":{\"file\":\"Map-300x225.png\",\"width\":300,\"height\":225,\"mime-type\":\"image\/png\",\"filesize\":11115},\"large\":{\"file\":\"Map-1024x768.png\",\"width\":1024,\"height\":768,\"mime-type\":\"image\/png\",\"filesize\":62238},\"thumbnail\":{\"file\":\"Map-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":6193},\"medium_large\":{\"file\":\"Map-768x576.png\",\"width\":768,\"height\":576,\"mime-type\":\"image\/png\",\"filesize\":40078},\"trp-custom-language-flag\":{\"file\":\"Map-16x12.png\",\"width\":16,\"height\":12,\"mime-type\":\"image\/png\",\"filesize\":506}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":50274,\"alt\":\"\",\"caption\":\"1) PUMA Concept Store, Herzogenaurach | 2) Etihad Fanshop, Manchester City | 3) BVB-Fanwelt, Borussia Dortmund | 4) Casa Milan, AC Milan | 5) Boutique Officielle, Olympique Marseille\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/05\/Map.png\",\"title\":\"Map\",\"aspect_ratio\":1.3333333333333333,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[true],\"image\":{\"id\":50274},\"style\":\"Wide\",\"aspect\":\"0\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;We keep trying to scale up what works for our RE:FIBRE project and strive to include more and more partners to be part of this circular journey \ud83d\udc55. \\u0026lt;\/span\\u0026gt;\\n\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Stay tuned and check our progress on about.puma.com.\\u0026lt;\/span\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;p\\u0026gt;\\u0026lt;iframe loading=\\u0026quot;lazy\\u0026quot; title=\\u0026quot;IG story - ManCity - Joleon and Shaun\\u0026quot; src=\\u0026quot;https:\/\/www.youtube.com\/embed\/nQUuuyTgv7Q\\u0026quot; width=\\u0026quot;416\\u0026quot; height=\\u0026quot;739\\u0026quot; frameborder=\\u0026quot;0\\u0026quot; allowfullscreen=\\u0026quot;allowfullscreen\\u0026quot;\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;\/p\\u0026gt;\\n\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-image-slider {\"migrateBlock\":true,\"title\":\"\",\"images\":[{\"id\":50285},{\"id\":50286}],\"size\":\"1\",\"aspect\":\"0\",\"headline\":\"\",\"captions\":[],\"showCaptions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;How the \ud83d\uddd1\ufe0f works\\u0026lt;\/h2\\u0026gt;\\n\\u0026lt;p\\u0026gt;\\u0026lt;iframe loading=\\u0026quot;lazy\\u0026quot; title=\\u0026quot;RE:FIBRE How to: Take Back Bin\\u0026quot; src=\\u0026quot;https:\/\/www.youtube.com\/embed\/izRozeAX2o4\\u0026quot; width=\\u0026quot;372\\u0026quot; height=\\u0026quot;662\\u0026quot; frameborder=\\u0026quot;0\\u0026quot; allowfullscreen=\\u0026quot;allowfullscreen\\u0026quot;\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;\/p\\u0026gt;\\n\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-headline {\"h1\":\"Forever.Better.\",\"width\":\"Full\",\"h2\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-article-teaser-3 {\"migrateBlock\":true,\"numArticles\":3,\"title\":\"Forever.Better.\",\"icon\":\"\",\"manualArticles\":[{\"id\":36507},{\"id\":35598},{\"id\":49448}],\"mode\":\"manual\",\"articles\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","post_title":"RE:FIBRE takes over Manchester City Square","post_excerpt":"RE:FIBRE is PUMA\u2019s program to transform textile waste and other used materials into new textiles. What started as a pilot with the name RE:JERSEY in 2022 has grown into RE:FIBRE and will continue to expand in 2023. Read on and see our PUMA Team Manchester City supporting RE:FIBRE before their home game vs. Leeds on the last weekend.\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"refibre-takes-over-manchester-city-square","to_ping":"","pinged":"","post_modified":"2025-11-20 08:42:09","post_modified_gmt":"2025-11-20 08:42:09","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=50267","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[6],"tags_input":[],"id":50267,"author":"4","date":"2023-05-09 07:00:01","date_gmt":"2023-05-09 05:00:01","content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":35604},\"headline\":\"BY BEING MORE CIRCULAR WE CAN BE FOREVER BETTER\",\"content\":\"RE:FIBRE takes over Manchester City Square\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;RE:FIBRE is PUMA\\u0026rsquo;s program to transform textile waste and other used materials into new textiles. \\u0026lt;\/strong\\u0026gt;\\u0026lt;strong\\u0026gt;What started as a pilot with the name RE:JERSEY in 2022 has grown into RE:FIBRE and will continue to expand in 2023. Read on and see our PUMA Team Manchester City supporting RE:FIBRE before their home game vs. Leeds on the last weekend.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;Last Year, we piloted an\\u0026lt;strong\\u0026gt; innovative production process\\u0026lt;\/strong\\u0026gt; to use polyester from \\u0026lt;strong\\u0026gt;existing football jerseys\\u0026lt;\/strong\\u0026gt; to produce new ones, which were then worn and tested on pitch by PUMA Teams. Now we decided to \\u0026lt;strong\\u0026gt;expand the project\\u0026lt;\/strong\\u0026gt; and \\u0026lt;strong\\u0026gt;increase the production of RE:FIBRE garments\\u0026lt;\/strong\\u0026gt;! But for that, we need to collect more polyester waste\\u0026hellip;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Teaming up to be forever better\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Our\\u0026lt;strong\\u0026gt; PUMA Teams\\u0026lt;\/strong\\u0026gt; Machester City, Borussia Dortmund, AC Milan and Olympique de Marseille remain trusted partners of our RE:FIBRE initiative! Not only are \\u0026lt;strong\\u0026gt;their fan shops participating\\u0026lt;\/strong\\u0026gt; as take back points, but\\u0026lt;strong\\u0026gt; Manchester City celebrated our RE:FIBRE campaign\\u0026lt;\/strong\\u0026gt; with a match day takeover prior to their home game against Leeds United\\u0026lt;strong\\u0026gt;\ud83d\udc55\\u0026lt;\/strong\\u0026gt;!\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;City legends Joleon Lescott and Shaun Wright-Phillips\\u0026lt;\/strong\\u0026gt; served as \\u0026lt;strong\\u0026gt;hosts\\u0026lt;\/strong\\u0026gt; and encouraged fans to \\u0026lt;strong\\u0026gt;donate their old garments\\u0026lt;\/strong\\u0026gt; to support our RE:FIBRE project.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;And the fan turnout was incredible,\\u0026lt;strong\\u0026gt; the queue to donate clothes and meet Joleon and Shaun was huge for the entire event!\\u0026lt;\/strong\\u0026gt; The number of donations from fans far exceeded any of our expectations, and the bins were overflowing. There were parents and kids queuing up with huge bin bags waiting to donate from midday! All in all, \\u0026lt;strong\\u0026gt;the activity was a great success\\u0026lt;\/strong\\u0026gt; and showed, how easy it is to contribute to a better future.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-image-multi {\"images\":[{\"id\":50280},{\"id\":50281},{\"id\":50282}],\"showCaptions\":[false,false,false],\"aspect\":\"0\",\"style\":\"3\",\"headlines\":[],\"captions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;But why all this?\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;With RE:FIBRE, we focus on\\u0026lt;strong\\u0026gt; textile waste\\u0026lt;\/strong\\u0026gt; as the primary source of material, which is broken down on \\u0026lt;strong\\u0026gt;to create new textiles\\u0026lt;\/strong\\u0026gt;. The recycled material is just as good as new and can be used for recycling again and again \\u0026ndash; making RE:FIBRE a promising and \\u0026lt;strong\\u0026gt;more sustainable long-term solution for recycling polyester textile waste\\u0026lt;\/strong\\u0026gt;. All our \\u0026lt;strong\\u0026gt;RE:FIBRE garments are made of at least 95% of recycled textile\\u0026lt;\/strong\\u0026gt; waste and other used materials made of polyester.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Together we can all make a difference!\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;To expand the production of RE:FIBRE polyester even further, \\u0026lt;strong\\u0026gt;we invite everybody to contribute\\u0026lt;\/strong\\u0026gt;. How you can play your part you ask? Easy!\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;ol\\u0026gt;\\n\\u0026lt;li style=\\u0026quot;font-weight: 400;\\u0026quot;\\u0026gt;Find your closest take back points on the map.\\u0026lt;\/li\\u0026gt;\\n\\u0026lt;li style=\\u0026quot;font-weight: 400;\\u0026quot;\\u0026gt;Bring your old garments by to be recycled.\\u0026lt;\/li\\u0026gt;\\n\\u0026lt;\/ol\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Over time, we will add more and more take back points on the map.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1200,\"height\":900,\"file\":\"2023\/05\/Map.png\",\"filesize\":77213,\"sizes\":{\"medium\":{\"file\":\"Map-300x225.png\",\"width\":300,\"height\":225,\"mime-type\":\"image\/png\",\"filesize\":11115},\"large\":{\"file\":\"Map-1024x768.png\",\"width\":1024,\"height\":768,\"mime-type\":\"image\/png\",\"filesize\":62238},\"thumbnail\":{\"file\":\"Map-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":6193},\"medium_large\":{\"file\":\"Map-768x576.png\",\"width\":768,\"height\":576,\"mime-type\":\"image\/png\",\"filesize\":40078},\"trp-custom-language-flag\":{\"file\":\"Map-16x12.png\",\"width\":16,\"height\":12,\"mime-type\":\"image\/png\",\"filesize\":506}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":50274,\"alt\":\"\",\"caption\":\"1) PUMA Concept Store, Herzogenaurach | 2) Etihad Fanshop, Manchester City | 3) BVB-Fanwelt, Borussia Dortmund | 4) Casa Milan, AC Milan | 5) Boutique Officielle, Olympique Marseille\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/05\/Map.png\",\"title\":\"Map\",\"aspect_ratio\":1.3333333333333333,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[true],\"image\":{\"id\":50274},\"style\":\"Wide\",\"aspect\":\"0\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;We keep trying to scale up what works for our RE:FIBRE project and strive to include more and more partners to be part of this circular journey \ud83d\udc55. \\u0026lt;\/span\\u0026gt;\\n\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Stay tuned and check our progress on about.puma.com.\\u0026lt;\/span\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;p\\u0026gt;\\u0026lt;iframe loading=\\u0026quot;lazy\\u0026quot; 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Lo que comenz\u00f3 como un piloto con el nombre RE:JERSEY en 2022 ha crecido hasta convertirse en RE:FIBRE y continuar\u00e1 expandi\u00e9ndose en 2023. Sigue leyendo y mira a nuestro equipo PUMA Manchester City apoyando RE:FIBRE antes de su partido en casa contra el Leeds el \u00faltimo fin de semana.","status":"publish","password":"","name":"refibre-takes-over-manchester-city-square","modified":"2025-11-20 08:42:09","modified_gmt":"2025-11-20 08:42:09","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[6],"datetime_local":"9 de mayo de 2023, 5:00","date_local":"9 de mayo de 2023","time_local":"5:00","slug":"refibre-takes-over-manchester-city-square","url":"https:\/\/www.puma-catchup.com\/es\/corporate\/refibre-takes-over-manchester-city-square\/","featured_image":{"width":1140,"height":640,"file":"2022\/03\/Header-Rejersey.jpg","filesize":380769,"sizes":{"medium":{"file":"Header-Rejersey-300x168.jpg","width":300,"height":168,"mime-type":"image\/jpeg","filesize":8286},"large":{"file":"Header-Rejersey-1024x575.jpg","width":1024,"height":575,"mime-type":"image\/jpeg","filesize":69935},"thumbnail":{"file":"Header-Rejersey-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":4052},"medium_large":{"file":"Header-Rejersey-768x431.jpg","width":768,"height":431,"mime-type":"image\/jpeg","filesize":40984},"trp-custom-language-flag":{"file":"Header-Rejersey-18x10.jpg","width":18,"height":10,"mime-type":"image\/jpeg","filesize":429}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":35604,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/03\/Header-Rejersey.jpg","title":"Cabecera-Rejersey","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0},"headline":"BY BEING MORE CIRCULAR WE CAN BE FOREVER BETTER","categories":[{"term_id":6,"name":"Corporativo","slug":"corporate","term_group":0,"term_taxonomy_id":6,"taxonomy":"category","description":"","parent":0,"count":133,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/es\/category\/corporate\/"}],"theCategory":{"term_id":6,"name":"Corporativo","slug":"corporate","term_group":0,"term_taxonomy_id":6,"taxonomy":"category","description":"","parent":0,"count":133,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/es\/category\/corporate\/"},"isFeaturedArticle":true,"isTopArticle":false},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts\/50267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/comments?post=50267"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts\/50267\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/media\/35604"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/media?parent=50267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/categories?post=50267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}