{"id":49448,"date":"2023-04-06T08:59:35","date_gmt":"2023-04-06T06:59:35","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=49448"},"modified":"2025-12-02T22:32:32","modified_gmt":"2025-12-02T21:32:32","slug":"pumas-voices-of-a-regeneration-initiative-offers-young-changemakers-a-voice-in-shaping-the-future-of-sustainability","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/es\/corporate\/pumas-voices-of-a-regeneration-initiative-offers-young-changemakers-a-voice-in-shaping-the-future-of-sustainability\/","title":{"rendered":"La iniciativa \u2018Voices of a RE:GENERATION\u2019 de PUMA ofrece a los j\u00f3venes agentes del cambio la oportunidad de expresar su opini\u00f3n sobre el futuro de la sostenibilidad."},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/es\/\">Inicio<\/a>\/\n        <a href=\"\/es\/category\/corporate\/\">Corporativo<\/a>\/\n        La iniciativa \u2018Voces de una RE:GENERACI\u00d3N\u2019 de PUMA ofrece a los j\u00f3venes art\u00edfices de cambio una voz para dar forma al futuro de la sostenibilidad\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/04\/Header-voices.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/es\/category\/corporate\/\">Corporativo<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fcorporate%2Fpumas-voices-of-a-regeneration-initiative-offers-young-changemakers-a-voice-in-shaping-the-future-of-sustainability%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fcorporate%2Fpumas-voices-of-a-regeneration-initiative-offers-young-changemakers-a-voice-in-shaping-the-future-of-sustainability%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/es\/corporate\/pumas-voices-of-a-regeneration-initiative-offers-young-changemakers-a-voice-in-shaping-the-future-of-sustainability\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fcorporate%2Fpumas-voices-of-a-regeneration-initiative-offers-young-changemakers-a-voice-in-shaping-the-future-of-sustainability%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >Nuestras \u2018Voces de una RE:GENERACI\u00d3N\u2019<\/h1>\n        <div class=\"articleintro\" >La iniciativa PUMA ofrece a los j\u00f3venes art\u00edfices de cambio una voz para configurar el futuro de la sostenibilidad<\/div>\n        <div class=\"date\">6 de abril de 2023 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;PUMA&#x27;s \\u2018Voices of a RE:GENERATION\\u2019 Initiative Offers Young Changemakers a Voice in Shaping the Future of Sustainability&quot;, \"text\": &quot;Last year, we invited next-gen thinkers, partners, NGOs and experts to come together for our Conference of the People (COP). It was our chance to listen \\u2013 and we did. &quot;, \"url\": \"https:\/\/www.puma-catchup.com\/es\/corporate\/pumas-voices-of-a-regeneration-initiative-offers-young-changemakers-a-voice-in-shaping-the-future-of-sustainability\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/es\/corporate\/pumas-voices-of-a-regeneration-initiative-offers-young-changemakers-a-voice-in-shaping-the-future-of-sustainability\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/es\/corporate\/pumas-voices-of-a-regeneration-initiative-offers-young-changemakers-a-voice-in-shaping-the-future-of-sustainability\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fcorporate%2Fpumas-voices-of-a-regeneration-initiative-offers-young-changemakers-a-voice-in-shaping-the-future-of-sustainability%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fcorporate%2Fpumas-voices-of-a-regeneration-initiative-offers-young-changemakers-a-voice-in-shaping-the-future-of-sustainability%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_intro\" >El a\u00f1o pasado invitamos a pensadores, socios, ONG y expertos de la pr\u00f3xima generaci\u00f3n a reunirse en nuestra Conferencia de las Personas (COP). Era nuestra oportunidad de escuchar, y lo hicimos. Nos han dicho que las marcas tienen que dar un paso adelante, colaborar m\u00e1s y simplificar la sostenibilidad. Y as\u00ed lo estamos haciendo. Conoce a nuestras \u2018Voces de una RE:GENERACI\u00d3N\u2019.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" >Queremos potenciar la voz de los j\u00f3venes d\u00e1ndoles un \u2018sitio en la mesa\u2019. Nuestra nueva iniciativa pretende hacer evolucionar la forma en que nuestra marca navega por el camino de la sostenibilidad incluyendo las perspectivas y recomendaciones de la pr\u00f3xima generaci\u00f3n. Voices of a RE:GENERATION comienza con la colaboraci\u00f3n de PUMA con cuatro \u2018voces\u2019 ecologistas j\u00f3venes de toda Europa y Estados Unidos durante un a\u00f1o.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br><iframe loading=\"lazy\" title=\"Reproductor de v\u00eddeo YouTube\" src=\"https:\/\/www.youtube.com\/embed\/tSTYdOHIchg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" >Las cuatro Voces de una RE:GENERACI\u00d3N trabajar\u00e1n con nosotros para traducir la sostenibilidad de un modo que tenga sentido para la pr\u00f3xima generaci\u00f3n y la comprometa con ella, adem\u00e1s de aportar informaci\u00f3n sobre c\u00f3mo nuestra marca puede impulsar mayores pr\u00e1cticas de sostenibilidad, en l\u00ednea con nuestros objetivos fijados en la iniciativa \"10 para 25\". El trabajo adoptar\u00e1 un formato de consultor\u00eda honesta y sincera, en la que las voces compartir\u00e1n sus perspectivas y puntos de vista e identificar\u00e1n las \u00e1reas en las que podemos mejorar.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnWide\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >Conoce las voces de PUMA de una RE:GENERATION \u2198\ufe0f<\/h2>\n    <\/div>\n<\/div>\n\n\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/04\/gallery-alice.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t\t<div class=\"descr\">Alice Aedy es una narradora visual y documentalista afincada en el Reino Unido, cofundadora de Earthrise Studio, una empresa de medios de comunicaci\u00f3n de impacto centrada en historias humanas de primera l\u00ednea sobre el clima. <\/div>\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" >La sostenibilidad es una labor poco glamurosa, t\u00e9cnica pero urgente, con repercusiones tanto para las personas como para el planeta. No cabe duda de que es un tema muy complejo. Va m\u00e1s all\u00e1 de los materiales o las emisiones; se trata de las personas y los procesos que se esfuerzan entre bastidores para hacer realidad los esfuerzos de una marca por ser m\u00e1s sostenible y tambi\u00e9n de c\u00f3mo la marca, como PUMA, lo comunica con autenticidad.<br><strong>Alice Aedy<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/04\/gallery-andrew.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t\t<div class=\"descr\">Andrew Burgess es un upcycler residente en Estados Unidos decidido a cambiar el modo en que la gente consume ropa y moda a trav\u00e9s de sus propias creaciones.<\/div>\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" >La sostenibilidad no puede ser unilateral. No puede haber una marca que lleve la voz cantante, sobre todo cuando hay consumidores de todo el mundo que interact\u00faan con tus productos. Estoy deseando profundizar en los esfuerzos de PUMA y compartir mi opini\u00f3n sobre c\u00f3mo pueden mejorar. Ya es hora de que nuestra generaci\u00f3n se siente a la mesa.<br><strong>Andrew Burgess<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/04\/gallery-luke.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t\t<div class=\"descr\">Luke Jaque-Rodney\nes un bloguero de vida sana y sostenible afincado en Alemania que explora las mejores formas de vivir de forma sostenible.<\/div>\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" >Todos podemos hacer todo lo posible por vivir y vestir de forma sostenible, pero, en \u00faltima instancia, estamos a merced de las marcas a las que compramos nuestra ropa. Sabemos que una persona sola no puede marcar la diferencia, pero nuestras voces siguen siendo poderosas cuando se combinan y se comunican con las personas y las marcas adecuadas, como PUMA. Esto es muy emocionante.<br><strong>Luke Jaque-Rodney<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/04\/gallery-jade.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t\t<div class=\"descr\">Jade Roche es una artista visual y consultora creativa afincada en Francia que trabaja con marcas para mejorar su forma de comunicarse.<\/div>\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" >Es estupendo ver que una marca mundial como PUMA se responsabiliza m\u00e1s de su sostenibilidad y est\u00e1 dispuesta y abierta a mantener estas duras conversaciones cuando se trata de c\u00f3mo lo est\u00e1n haciendo y c\u00f3mo lo est\u00e1n planificando. Tambi\u00e9n es hora de que, en general, empecemos a debatir qu\u00e9 significa realmente la sostenibilidad; qu\u00e9 hace falta para que una marca logre una mayor sostenibilidad en todos sus aspectos siendo transparente, y qu\u00e9 aspecto tiene para la pr\u00f3xima generaci\u00f3n.<br><strong>Jade Roche<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" >A lo largo de 2023, PUMA <em>Voces de una RE:GENERACI\u00d3N<\/em> se reunir\u00e1n con Anne-Laure Descours, Chief Sourcing Officer de PUMA, y con el equipo de Sostenibilidad de PUMA para colaborar y presentar sus sinceras opiniones. Trabajando juntos, la asociaci\u00f3n explorar\u00e1 formas pr\u00e1cticas de implementar los comentarios en la estrategia empresarial y de sostenibilidad de PUMA, a la vez que utilizar\u00e1 las plataformas de las voces para comunicar los esfuerzos de PUMA de forma transparente y aut\u00e9ntica al mundo.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" >Siempre hemos documentado nuestros avances en pr\u00e1cticas sostenibles. Sin embargo, nuestra participaci\u00f3n en Conference of the People ha arrojado luz sobre el hecho de que la informaci\u00f3n que compartimos no siempre es f\u00e1cilmente comprensible para la siguiente generaci\u00f3n. Reconocemos la necesidad de un cambio y nos comprometemos a hacer que la sostenibilidad sea m\u00e1s accesible y transparente para todos. Voices of a RE:GENERATION es nuestro primer paso para mejorar esta situaci\u00f3n.<br><strong>Anne-Laure Descours, CSO de PUMA<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_intro\" >\u00a1Est\u00e9n atentos para m\u00e1s informaci\u00f3n! #ForeverBetter<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>siempre mejor<\/h2><p>Este proyecto forma parte de nuestro compromiso permanente con un <a href=\"https:\/\/about.puma.com\/en\/forever-better\"><span class=\"text-style-3\">Siempre mejor.<\/span><\/a><\/p><br><p>Sigue nuestras voces en las redes sociales para ver c\u00f3mo sus conversaciones con PUMA cobran vida y fomentan el cambio.<\/p><br><p><a href=\"https:\/\/www.instagram.com\/aliceaedy\/?hl=en\"><span class=\"text-style-2\">\ud83d\udcf2 Alice Aedy<\/span><\/a><\/p><br><p><a href=\"https:\/\/www.instagram.com\/wandythemaker\/?hl=en\"><span class=\"text-style-2\">\ud83d\udcf2 Andrew Burgess<\/span><\/a><\/p><br><p><a href=\"https:\/\/www.tiktok.com\/@lukejaquerodney?lang=en\"><span class=\"text-style-2\">\ud83d\udcf2 Luke Jaque-Rodney<\/span><\/a><\/p><br><p><a href=\"https:\/\/www.instagram.com\/ramennnnn\/?hl=en\"><span class=\"text-style-2\">\ud83d\udcf2 Jade Roche <\/span><\/a><\/p><br><p>M\u00e1s informaci\u00f3n en:<\/p><br><p><a href=\"https:\/\/about.puma.com\/en\/sustainability\/voicesofregeneration\"><span class=\"text-style-3\">Voces de una RE:GENERACI\u00d3N<\/span><\/a>.<\/p><br><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row social embed -->\n<div class=\"row rowEmbed1 spacing\">\n        <div class=\"col\">\n         <blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CqZ9SHcN0I1\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/CqZ9SHcN0I1\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver esta publicaci\u00f3n en Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/CqZ9SHcN0I1\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Una publicaci\u00f3n compartida por PUMA (@puma)<\/a><\/p><\/div><\/blockquote> <script async type='text\/plain' class='optanon-category-C0004' src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n        <\/div>\n<\/div>\n\n\n<!-- row article teaser 3 -->\n<div class=\"rowArticleTeaser3\">\n\t<div class=\"row rowTwoColumnsFull spacing\">\n\t    <div style=\"padding:none\">\n\t\t\t<div class=\"col articleTeaser\">\n\t\t\t    <div class=\"\">\n\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/es\/category\/corporate\/\" class=\"secondary\">Corporativo<\/a>\n\t\t\t        <h4>Informar, inspirar y mejorar para siempre<\/h4>\n\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t        En septiembre, PUMA organiz\u00f3 su Conferencia del Pueblo, un evento global para debatir soluciones para una industria de la moda m\u00e1s sostenible que situ\u00f3 a la Generaci\u00f3n Z en el centro del debate.\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<a class=\"buttonSec articleslider\" href=\"https:\/\/www.puma-catchup.com\/es\/corporate\/mini-conference-of-the-people-puma-oceania-hosts-its-first-conference-to-amplify-gen-z-voices\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/corporate\/mini-conference-of-the-people-puma-oceania-hosts-its-first-conference-to-amplify-gen-z-voices\/\" \n\t\t\t\t\t    \n\t\t\t\t\t     style=\"height:200px;position:relative;overflow:hidden;\t\t\t\t\t    aspect-ratio:2\t\t\t\t\t    ;\" >\n\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t    class=\"hoverZoom\"\n\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/11\/PLAT_DAY01-CONFERENCE_091-1-scaled-1-scaled.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t    <\/div>\n\t    <div class=\"col\">\n\t\t\t<br\/>\n\t\t\t<div style=\"display:grid;grid-template-rows: auto auto auto;\">\n\t\t\t\t\t<div>\n\n\t\t\t\t\t\t<div class=\"teaser3inner\" >\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t\t<div class=\"rowArticleItem articleTeaser\">\n\t\t\t\t\t\t\t    <div>\n\t\t\t\t\t\t\t\t\t<a class=\"hoverzooma teaserVertImg scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/corporate\/puma-and-fashion-industry-take-stock-on-climate-targets-at-un-climate-conference\/\" \n\t\t\t\t\t\t\t\t\t    id=\"44875\"\n\t\t\t\t\t\t\t\t\t     style=\"height:200px;width:200px;;position:relative;overflow:hidden;\t\t\t\t\t\t\t\t\t    aspect-ratio:1\t\t\t\t\t\t\t\t\t    ;\" >\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t\t\t\t\t    class=\"hoverZoom\"\n\t\t\t\t\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/11\/copegyptheader.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t\t\t\t\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t    <\/div>\n\t\t\t\t\t\t\t    <div class=\"innerpadd\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/es\/category\/corporate\/\" class=\"secondary2\">Corporativo<\/a>\n\t\t\t\t\t\t\t        <h4>M\u00e1s energ\u00eda renovable<\/h4>\n\t\t\t\t\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t\t\t\t\t        PUMA se uni\u00f3 a los representantes de la industria de la moda en la Cumbre del Clima de las Naciones Unidas COP 27, celebrada en Egipto, para aumentar el impulso a las energ\u00edas renovables en los pa\u00edses de abastecimiento y reducir las emisiones de CO2 de la cadena de suministro.\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t\t\t<a class=\"articleslider\" href=\"https:\/\/www.puma-catchup.com\/es\/corporate\/puma-and-fashion-industry-take-stock-on-climate-targets-at-un-climate-conference\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>El a\u00f1o pasado, invitamos a pensadores, socios, ONG y expertos de la pr\u00f3xima generaci\u00f3n a reunirse en nuestra Conferencia del Pueblo (COP). Fue nuestra oportunidad de escuchar, y as\u00ed lo hicimos. <\/p>","protected":false},"author":4,"featured_media":49449,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":2580,"meta-headline":"Our &lsquo;Voices of a RE:GENERATION&rsquo;","footnotes":""},"categories":[6],"class_list":["post-49448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate"],"fullData":{"ID":49448,"post_author":"4","post_date":"2023-04-06 08:59:35","post_date_gmt":"2023-04-06 06:59:35","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":49449,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/04\/Header-voices.jpg\"},\"headline\":\"Our \\u0026lsquo;Voices of a RE:GENERATION\\u0026rsquo;\",\"content\":\"PUMA Initiative Offers Young Changemakers a Voice in Shaping the Future of Sustainability\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"Last year, we invited next-gen thinkers, partners, NGOs and experts to come together for our Conference of the People (COP). It was our chance to listen \\u0026ndash; and we did. We have been told that brands need to step up, to collaborate more, and simplify sustainability. And, so we are. Meet our \\u0026lsquo;Voices of a RE:GENERATION\\u0026rsquo;!\",\"style\":\"intro\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"We want to empower young voices by giving them a \\u0026lsquo;seat at the table\\u0026rsquo;. Our new initiative looks to evolve how our brand navigates its sustainability journey by including the next generation\\u0026rsquo;s perspectives and recommendations. Voices of a RE:GENERATION kicks off with PUMA collaborating with four, young, environmentalist \\u0026lsquo;voices\\u0026rsquo; from across Europe and the US over a year-long period.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\\u0026gt;\\u0026lt;iframe loading=\\u0026quot;lazy\\u0026quot; title=\\u0026quot;YouTube video player\\u0026quot; src=\\u0026quot;https:\/\/www.youtube.com\/embed\/tSTYdOHIchg\\u0026quot; width=\\u0026quot;560\\u0026quot; height=\\u0026quot;315\\u0026quot; frameborder=\\u0026quot;0\\u0026quot; allowfullscreen=\\u0026quot;allowfullscreen\\u0026quot;\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"The four Voices of a RE:GENERATION will work with us to translate sustainability in a way that makes sense to and engages with the next generation, in addition to feeding into how our brand can drive greater sustainability practices, in line with our set 10 for 25 targets. The work will take on an honest and candid consultancy format, with the voices sharing their perspectives and insights and identifying areas where we can improve.\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-headline {\"h1\":\"Meet PUMA\\u0026rsquo;s Voices of a RE:GENERATION \u2198\ufe0f\",\"width\":\"Wide\",\"h2\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":49463,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/04\/gallery-alice.jpg\"},\"spacing\":false,\"className\":\"\",\"aspect\":\"0\",\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"Sustainability is highly unglamorous, technical but urgent work with impacts for both people and planet. It\\u0026rsquo;s undeniably a hugely complex topic. It\\u0026rsquo;s deeper than just materials or emissions; it\\u0026rsquo;s about the people and processes that strive behind the scenes to realise a brand\\u0026rsquo;s efforts to be more sustainable and it\\u0026rsquo;s also about how the brand, like PUMA, is communicating that with authenticity.\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Alice Aedy\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":49466,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/04\/gallery-andrew.jpg\"},\"spacing\":false,\"className\":\"\",\"aspect\":\"0\",\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"Sustainability can\\u0026rsquo;t be one-sided. You can\\u0026rsquo;t have one brand calling the shots, especially when you have consumers worldwide interacting with your products. I\\u0026rsquo;m looking forward to delving deep into PUMA\\u0026rsquo;s efforts and sharing my take on how they can improve. It\\u0026rsquo;s time our generation had a seat at the table.\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Andrew Burgess\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":49467,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/04\/gallery-luke.jpg\"},\"spacing\":false,\"className\":\"\",\"aspect\":\"0\",\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"We can all try our best to live and dress sustainably, but ultimately, we\\u0026rsquo;re at the mercy of the brands we buy our clothing from. We know that one person can\\u0026rsquo;t make a difference alone, but our voices are still powerful when combined and communicated with the right people and the right brands, like PUMA. This is very exciting.\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Luke Jaque-Rodney\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":49468,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/04\/gallery-jade.jpg\"},\"spacing\":false,\"className\":\"\",\"aspect\":\"0\",\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"It\\u0026rsquo;s great to see a global brand like PUMA holding itself more accountable for their sustainability and being willing and open to having these tough conversations when it comes to how they\\u0026rsquo;re doing and how they\\u0026#039;re planning. It\\u0026rsquo;s also time that we, in general, started discussing what sustainability really means; what does it take for a brand to achieve greater sustainability on all aspects of it while being transparent, and what does it look like for the next generation?\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Jade Roche\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"Throughout 2023, PUMA\\u0026rsquo;s \\u0026lt;em\\u0026gt;Voices of a RE:GENERATION\\u0026lt;\/em\\u0026gt; will meet with Anne-Laure Descours, PUMA\\u0026rsquo;s Chief Sourcing Officer, and PUMA\\u0026rsquo;s Sustainability team to collaborate and present their honest views. Working together, the partnership will explore actionable ways that feedback can be implemented within PUMA\\u0026rsquo;s business and sustainability strategy, whilst also using the voices\\u0026rsquo; platforms to communicate PUMA\\u0026rsquo;s efforts transparently and authentically to the world.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"We\\u0026rsquo;ve always documented our progress in sustainable practices. However our participation in Conference of the People has shed light on the fact that the information we share isn\\u0026rsquo;t always easily understood by the next generation. We recognise the need for change, and we\\u0026#039;re committed to making sustainability more accessible and transparent to everyone. Voices of a RE:GENERATION is our first step in improving this.\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Anne-Laure Descours, CSO at PUMA\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"Stay tuned for more! #ForeverBetter\",\"style\":\"intro\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;forever better\\u0026lt;\/h2\\u0026gt;\\u0026lt;p\\u0026gt;This project is part of our ongoing commitment to a \\u0026lt;a href=\\u0026quot;https:\/\/about.puma.com\/en\/forever-better\\u0026quot;\\u0026gt;\\u0026lt;span class=\\u0026quot;text-style-3\\u0026quot;\\u0026gt;Forever Better.\\u0026lt;\/span\\u0026gt;\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;Follow our voices on social media to see their conversations with PUMA come to life and encourage change.\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.instagram.com\/aliceaedy\/?hl=en\\u0026quot;\\u0026gt;\\u0026lt;span class=\\u0026quot;text-style-2\\u0026quot;\\u0026gt;\ud83d\udcf2 Alice Aedy\\u0026lt;\/span\\u0026gt;\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.instagram.com\/wandythemaker\/?hl=en\\u0026quot;\\u0026gt;\\u0026lt;span class=\\u0026quot;text-style-2\\u0026quot;\\u0026gt;\ud83d\udcf2 Andrew Burgess\\u0026lt;\/span\\u0026gt;\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.tiktok.com\/@lukejaquerodney?lang=en\\u0026quot;\\u0026gt;\\u0026lt;span class=\\u0026quot;text-style-2\\u0026quot;\\u0026gt;\ud83d\udcf2\\u0026nbsp; Luke Jaque-Rodney\\u0026lt;\/span\\u0026gt;\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.instagram.com\/ramennnnn\/?hl=en\\u0026quot;\\u0026gt;\\u0026lt;span class=\\u0026quot;text-style-2\\u0026quot;\\u0026gt;\ud83d\udcf2\\u0026nbsp; Jade Roche \\u0026lt;\/span\\u0026gt;\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;More information can be found at:\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/about.puma.com\/en\/sustainability\/voicesofregeneration\\u0026quot;\\u0026gt;\\u0026lt;span class=\\u0026quot;text-style-3\\u0026quot;\\u0026gt;Voices of a RE:GENERATION\\u0026lt;\/span\\u0026gt;\\u0026lt;\/a\\u0026gt;.\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-social-embed {\"embed1\":\"\\u0026lt;blockquote class=\\u0026quot;instagram-media\\u0026quot; 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font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\\u0026quot;\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.instagram.com\/reel\/CqZ9SHcN0I1\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0026quot; style=\\u0026quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\\u0026quot; target=\\u0026quot;_blank\\u0026quot;\\u0026gt;A post shared by PUMA (@puma)\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/blockquote\\u0026gt; \\u0026lt;script async src=\\u0026quot;\/\/www.instagram.com\/embed.js\\u0026quot;\\u0026gt;\\u0026lt;\/script\\u0026gt;\",\"embed3\":\"\",\"embed2\":\"\",\"embed4\":\"\",\"size\":\"1\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-article-teaser-3 {\"articles\":\"\",\"manualArticles\":[{\"id\":41308},{\"id\":44731},{\"id\":44875}],\"className\":\"\",\"mode\":\"manual\",\"numArticles\":3,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","post_title":"PUMA's \u2018Voices of a RE:GENERATION\u2019 Initiative Offers Young Changemakers a Voice in Shaping the Future of Sustainability","post_excerpt":"Last year, we invited next-gen thinkers, partners, NGOs and experts to come together for our Conference of the People (COP). It was our chance to listen \u2013 and we did. ","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"pumas-voices-of-a-regeneration-initiative-offers-young-changemakers-a-voice-in-shaping-the-future-of-sustainability","to_ping":"","pinged":"","post_modified":"2025-12-02 22:32:32","post_modified_gmt":"2025-12-02 21:32:32","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=49448","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[6],"tags_input":[],"id":49448,"author":"4","date":"2023-04-06 08:59:35","date_gmt":"2023-04-06 06:59:35","content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":49449,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/04\/Header-voices.jpg\"},\"headline\":\"Our \\u0026lsquo;Voices of a RE:GENERATION\\u0026rsquo;\",\"content\":\"PUMA Initiative Offers Young Changemakers a Voice in Shaping the Future of Sustainability\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"Last year, we invited next-gen thinkers, partners, NGOs and experts to come together for our Conference of the People (COP). It was our chance to listen \\u0026ndash; and we did. We have been told that brands need to step up, to collaborate more, and simplify sustainability. And, so we are. Meet our \\u0026lsquo;Voices of a RE:GENERATION\\u0026rsquo;!\",\"style\":\"intro\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"We want to empower young voices by giving them a \\u0026lsquo;seat at the table\\u0026rsquo;. Our new initiative looks to evolve how our brand navigates its sustainability journey by including the next generation\\u0026rsquo;s perspectives and recommendations. Voices of a RE:GENERATION kicks off with PUMA collaborating with four, young, environmentalist \\u0026lsquo;voices\\u0026rsquo; from across Europe and the US over a year-long period.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\\u0026gt;\\u0026lt;iframe loading=\\u0026quot;lazy\\u0026quot; title=\\u0026quot;YouTube video player\\u0026quot; src=\\u0026quot;https:\/\/www.youtube.com\/embed\/tSTYdOHIchg\\u0026quot; width=\\u0026quot;560\\u0026quot; height=\\u0026quot;315\\u0026quot; frameborder=\\u0026quot;0\\u0026quot; allowfullscreen=\\u0026quot;allowfullscreen\\u0026quot;\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"The four Voices of a RE:GENERATION will work with us to translate sustainability in a way that makes sense to and engages with the next generation, in addition to feeding into how our brand can drive greater sustainability practices, in line with our set 10 for 25 targets. The work will take on an honest and candid consultancy format, with the voices sharing their perspectives and insights and identifying areas where we can improve.\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-headline {\"h1\":\"Meet PUMA\\u0026rsquo;s Voices of a RE:GENERATION \u2198\ufe0f\",\"width\":\"Wide\",\"h2\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":49463,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/04\/gallery-alice.jpg\"},\"spacing\":false,\"className\":\"\",\"aspect\":\"0\",\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"Sustainability is highly unglamorous, technical but urgent work with impacts for both people and planet. It\\u0026rsquo;s undeniably a hugely complex topic. It\\u0026rsquo;s deeper than just materials or emissions; it\\u0026rsquo;s about the people and processes that strive behind the scenes to realise a brand\\u0026rsquo;s efforts to be more sustainable and it\\u0026rsquo;s also about how the brand, like PUMA, is communicating that with authenticity.\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Alice Aedy\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":49466,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/04\/gallery-andrew.jpg\"},\"spacing\":false,\"className\":\"\",\"aspect\":\"0\",\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"Sustainability can\\u0026rsquo;t be one-sided. You can\\u0026rsquo;t have one brand calling the shots, especially when you have consumers worldwide interacting with your products. I\\u0026rsquo;m looking forward to delving deep into PUMA\\u0026rsquo;s efforts and sharing my take on how they can improve. It\\u0026rsquo;s time our generation had a seat at the table.\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Andrew Burgess\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":49467,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/04\/gallery-luke.jpg\"},\"spacing\":false,\"className\":\"\",\"aspect\":\"0\",\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"We can all try our best to live and dress sustainably, but ultimately, we\\u0026rsquo;re at the mercy of the brands we buy our clothing from. We know that one person can\\u0026rsquo;t make a difference alone, but our voices are still powerful when combined and communicated with the right people and the right brands, like PUMA. This is very exciting.\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Luke Jaque-Rodney\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":49468,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/04\/gallery-jade.jpg\"},\"spacing\":false,\"className\":\"\",\"aspect\":\"0\",\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"It\\u0026rsquo;s great to see a global brand like PUMA holding itself more accountable for their sustainability and being willing and open to having these tough conversations when it comes to how they\\u0026rsquo;re doing and how they\\u0026#039;re planning. It\\u0026rsquo;s also time that we, in general, started discussing what sustainability really means; what does it take for a brand to achieve greater sustainability on all aspects of it while being transparent, and what does it look like for the next generation?\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Jade Roche\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"Throughout 2023, PUMA\\u0026rsquo;s \\u0026lt;em\\u0026gt;Voices of a RE:GENERATION\\u0026lt;\/em\\u0026gt; will meet with Anne-Laure Descours, PUMA\\u0026rsquo;s Chief Sourcing Officer, and PUMA\\u0026rsquo;s Sustainability team to collaborate and present their honest views. Working together, the partnership will explore actionable ways that feedback can be implemented within PUMA\\u0026rsquo;s business and sustainability strategy, whilst also using the voices\\u0026rsquo; platforms to communicate PUMA\\u0026rsquo;s efforts transparently and authentically to the world.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"We\\u0026rsquo;ve always documented our progress in sustainable practices. However our participation in Conference of the People has shed light on the fact that the information we share isn\\u0026rsquo;t always easily understood by the next generation. We recognise the need for change, and we\\u0026#039;re committed to making sustainability more accessible and transparent to everyone. Voices of a RE:GENERATION is our first step in improving this.\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Anne-Laure Descours, CSO at PUMA\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"Stay tuned for more! #ForeverBetter\",\"style\":\"intro\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;forever better\\u0026lt;\/h2\\u0026gt;\\u0026lt;p\\u0026gt;This project is part of our ongoing commitment to a \\u0026lt;a href=\\u0026quot;https:\/\/about.puma.com\/en\/forever-better\\u0026quot;\\u0026gt;\\u0026lt;span class=\\u0026quot;text-style-3\\u0026quot;\\u0026gt;Forever Better.\\u0026lt;\/span\\u0026gt;\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;Follow our voices on social media to see their conversations with PUMA come to life and encourage change.\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.instagram.com\/aliceaedy\/?hl=en\\u0026quot;\\u0026gt;\\u0026lt;span class=\\u0026quot;text-style-2\\u0026quot;\\u0026gt;\ud83d\udcf2 Alice Aedy\\u0026lt;\/span\\u0026gt;\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.instagram.com\/wandythemaker\/?hl=en\\u0026quot;\\u0026gt;\\u0026lt;span class=\\u0026quot;text-style-2\\u0026quot;\\u0026gt;\ud83d\udcf2 Andrew Burgess\\u0026lt;\/span\\u0026gt;\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.tiktok.com\/@lukejaquerodney?lang=en\\u0026quot;\\u0026gt;\\u0026lt;span class=\\u0026quot;text-style-2\\u0026quot;\\u0026gt;\ud83d\udcf2\\u0026nbsp; Luke Jaque-Rodney\\u0026lt;\/span\\u0026gt;\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.instagram.com\/ramennnnn\/?hl=en\\u0026quot;\\u0026gt;\\u0026lt;span class=\\u0026quot;text-style-2\\u0026quot;\\u0026gt;\ud83d\udcf2\\u0026nbsp; Jade Roche \\u0026lt;\/span\\u0026gt;\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;More information can be found at:\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;p\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/about.puma.com\/en\/sustainability\/voicesofregeneration\\u0026quot;\\u0026gt;\\u0026lt;span class=\\u0026quot;text-style-3\\u0026quot;\\u0026gt;Voices of a RE:GENERATION\\u0026lt;\/span\\u0026gt;\\u0026lt;\/a\\u0026gt;.\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-social-embed {\"embed1\":\"\\u0026lt;blockquote class=\\u0026quot;instagram-media\\u0026quot; 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font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\\u0026quot;\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.instagram.com\/reel\/CqZ9SHcN0I1\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0026quot; style=\\u0026quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\\u0026quot; target=\\u0026quot;_blank\\u0026quot;\\u0026gt;A post shared by PUMA (@puma)\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/blockquote\\u0026gt; \\u0026lt;script async src=\\u0026quot;\/\/www.instagram.com\/embed.js\\u0026quot;\\u0026gt;\\u0026lt;\/script\\u0026gt;\",\"embed3\":\"\",\"embed2\":\"\",\"embed4\":\"\",\"size\":\"1\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-article-teaser-3 {\"articles\":\"\",\"manualArticles\":[{\"id\":41308},{\"id\":44731},{\"id\":44875}],\"className\":\"\",\"mode\":\"manual\",\"numArticles\":3,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","title":"La iniciativa \u2018Voices of a RE:GENERATION\u2019 de PUMA ofrece a los j\u00f3venes agentes del cambio la oportunidad de expresar su opini\u00f3n sobre el futuro de la sostenibilidad.","excerpt":"El a\u00f1o pasado, invitamos a pensadores, socios, ONG y expertos de la pr\u00f3xima generaci\u00f3n a reunirse en nuestra Conferencia del Pueblo (COP). 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