{"id":49196,"date":"2023-03-30T07:00:05","date_gmt":"2023-03-30T05:00:05","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=49196"},"modified":"2025-09-19T14:36:50","modified_gmt":"2025-09-19T14:36:50","slug":"puma-india-launches-let-there-be-sport-campaign-featuring-virat-kohli-mc-mary-kom-and-sunil-chetri-to-question-the-conventional-mindset-of-sports","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/es\/sports\/puma-india-launches-let-there-be-sport-campaign-featuring-virat-kohli-mc-mary-kom-and-sunil-chetri-to-question-the-conventional-mindset-of-sports\/","title":{"rendered":"Puma India lanza la campa\u00f1a \u2018Let There Be Sport\u2019 (Que haya deporte) con Virat Kohli, MC Mary Kom y Sunil Chetri para cuestionar la mentalidad convencional sobre el deporte."},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/es\/\">Inicio<\/a>\/\n        <a href=\"\/es\/category\/sports\/\">Deportes<\/a>\/\n        Puma India lanza la campa\u00f1a \u2018Let There Be Sport\u2019 con Virat Kohli, MC Mary Kom y Sunil Chetri para cuestionar la mentalidad convencional del deporte\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/03\/Header-let-there-be-sport.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/es\/category\/sports\/\">Deportes<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsports%2Fpuma-india-launches-let-there-be-sport-campaign-featuring-virat-kohli-mc-mary-kom-and-sunil-chetri-to-question-the-conventional-mindset-of-sports%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsports%2Fpuma-india-launches-let-there-be-sport-campaign-featuring-virat-kohli-mc-mary-kom-and-sunil-chetri-to-question-the-conventional-mindset-of-sports%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/es\/sports\/puma-india-launches-let-there-be-sport-campaign-featuring-virat-kohli-mc-mary-kom-and-sunil-chetri-to-question-the-conventional-mindset-of-sports\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsports%2Fpuma-india-launches-let-there-be-sport-campaign-featuring-virat-kohli-mc-mary-kom-and-sunil-chetri-to-question-the-conventional-mindset-of-sports%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >Que haya deporte<\/h1>\n        <div class=\"articleintro\" >\u00bfCu\u00e1ndo se convirti\u00f3 el deporte en extraescolar?<\/div>\n        <div class=\"date\">30 de marzo de 2023 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;Puma India launches \\u2018Let There Be Sport\\u2019 campaign featuring Virat Kohli, MC Mary Kom and Sunil Chetri to question the conventional mindset of sports&quot;, \"text\": &quot;Did you know? Only 20% of adults in urban India meet the World Health Organisation\\u2019s (WHO) recommended index of at least 150-300 minutes of physical activity per week. This is what our report in collaboration with the analytics company Nielsen Sports revealed. Based on the survey results, we have launched the \\u201cLet There Be Sport\\u201d campaign in India with Virat Kohli, MC Mary Kom and Sunil Chetri. We want to challenge the common belief that sports are a distraction from academics.\\nFind out more about the campaign!\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/es\/sports\/puma-india-launches-let-there-be-sport-campaign-featuring-virat-kohli-mc-mary-kom-and-sunil-chetri-to-question-the-conventional-mindset-of-sports\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/es\/sports\/puma-india-launches-let-there-be-sport-campaign-featuring-virat-kohli-mc-mary-kom-and-sunil-chetri-to-question-the-conventional-mindset-of-sports\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/es\/sports\/puma-india-launches-let-there-be-sport-campaign-featuring-virat-kohli-mc-mary-kom-and-sunil-chetri-to-question-the-conventional-mindset-of-sports\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsports%2Fpuma-india-launches-let-there-be-sport-campaign-featuring-virat-kohli-mc-mary-kom-and-sunil-chetri-to-question-the-conventional-mindset-of-sports%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsports%2Fpuma-india-launches-let-there-be-sport-campaign-featuring-virat-kohli-mc-mary-kom-and-sunil-chetri-to-question-the-conventional-mindset-of-sports%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">\u00bfLo sab\u00edas? S\u00f3lo 20% de los adultos de la India urbana cumplen el \u00edndice recomendado por la Organizaci\u00f3n Mundial de la Salud (OMS) de al menos 150-300 minutos de actividad f\u00edsica a la semana. As\u00ed lo revela nuestro informe en colaboraci\u00f3n con la empresa de an\u00e1lisis Nielsen Sports. Bas\u00e1ndonos en los resultados de la encuesta, hemos lanzado la campa\u00f1a \u201cLet There Be Sport\u201d en la India con Virat Kohli, MC Mary Kom y Sunil Chetri. Queremos desafiar la creencia com\u00fan de que el deporte distrae de los estudios.<\/span>\n<span class=\"textStyle_intro\">M\u00e1s informaci\u00f3n sobre la campa\u00f1a<\/span>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/><iframe loading=\"lazy\" title=\"Reproductor de v\u00eddeo YouTube\" src=\"https:\/\/www.youtube.com\/embed\/gH7WcVJ0y3k\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>La nueva campa\u00f1a de PUMA en la India, titulada \u201cLet There Be Sport\u201d, desaf\u00eda la creencia com\u00fan de que el deporte es una distracci\u00f3n de la escuela. En realidad, existe una correlaci\u00f3n positiva directa entre la pr\u00e1ctica del deporte y la forma f\u00edsica y la mejora del rendimiento acad\u00e9mico y el bienestar emocional. El deporte ense\u00f1a habilidades como la disciplina, el trabajo en equipo y c\u00f3mo afrontar el \u00e9xito y el fracaso.<br\/>\n<br\/>\u00a0<br\/>\n<br\/><em>Algunas de las principales conclusiones del informe PUMA - Nielsen:<\/em><br\/>\n<ul>\n<li><strong>Ni\u00f1os <\/strong>gastar un mero<strong> 86 minutos<\/strong> <strong>de los 420 minutos recomendados por la OMS<\/strong> o m\u00e1s de media a la semana. Sorprendentemente, esta cifra es inferior a la de los adultos que invierten 101 minutos de actividad f\u00edsica a la semana.<\/li>\n<li><strong>Ni\u00f1os<\/strong> en el <strong>Este<\/strong> la regi\u00f3n que m\u00e1s tiempo dedica al deporte y al fitness <strong>(125 minutos por semana), frente a <\/strong>el <strong>Oeste<\/strong> a la media m\u00e1s baja <strong><strong>(68 minutos)<\/strong><\/strong><\/li>\n<li>Se encontr\u00f3 una correlaci\u00f3n directa entre <strong>Ni\u00f1os<\/strong> con una alta participaci\u00f3n deportiva y un mejor rendimiento acad\u00e9mico.<\/li>\n<li>En <strong>Adultos<\/strong> que ejercieron en los \u00faltimos 12 meses, m\u00e1s <strong>Mujeres<\/strong> <strong>(42%)<\/strong> participaron diariamente en actividades relacionadas con el deporte y la forma f\u00edsica que <strong>Hombres<\/strong> <strong><strong>(36%).<\/strong><\/strong><\/li>\n<li><strong>Adultos<\/strong> con una alta participaci\u00f3n deportiva son propensos a mostrar emociones m\u00e1s positivas que los adultos en general por 21%.<\/li>\n<li><strong>Yoga<\/strong> (37%), <strong>Jogging<\/strong> (29%), <strong>Ejecutar<\/strong> (28%) y <strong>Cricket<\/strong> (28%) son las actividades relacionadas con el deporte y la forma f\u00edsica en las que han participado m\u00e1s activamente los adultos en los \u00faltimos 12 meses.<\/li>\n<li><strong>54% adultos prefieren entrenamientos autoguiados <\/strong>despu\u00e9s de la pandemia<strong>. <\/strong><\/li>\n<\/ul>\n<br\/>\u00a0<br\/>\n<br\/>Ni\u00f1os y adultos en la lista <strong>Falta de tiempo<\/strong> como el principal obst\u00e1culo para participar en deportes y actividades f\u00edsicas, seguido de otros retos como la falta de instalaciones y el elevado coste.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/03\/gallery-let-there-be-sports.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">\u201cEn la India hemos asistido a un cambio fundamental en la adopci\u00f3n de la cultura deportiva, con muchas m\u00e1s comunidades de corredores, gimnasios y personas que practican diferentes deportes. Sin embargo, apenas hemos ara\u00f1ado la superficie y nos quedan muchos kil\u00f3metros por recorrer. El estudio PUMA - Nielsen Sport demuestra que a\u00fan quedan importantes \u00e1reas por desarrollar. El estudio indica la creciente necesidad de concienciar e inspirar a adultos y ni\u00f1os para que practiquen m\u00e1s deporte e ilustra las m\u00faltiples formas en que el deporte a\u00f1ade valor a la vida. Existe una correlaci\u00f3n directa entre la participaci\u00f3n deportiva de los ni\u00f1os y la mejora del rendimiento acad\u00e9mico y el bienestar emocional positivo. Una cultura deportiva fuerte saca lo mejor de las personas y es fundamental para el desarrollo de un pa\u00eds\u201d.\u201d<\/span>\n<br\/><strong>Abhishek Ganguly, Director General de PUMA India y Sudeste Asi\u00e1tico<\/strong><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>La nueva plataforma de PUMA, <em>Que haya deporte<\/em>, ser\u00e1 nuestra prioridad en la India este a\u00f1o. Promover\u00e1 y fomentar\u00e1 el deporte y la forma f\u00edsica como habilidades para la vida. Invertiremos mucho en la concienciaci\u00f3n de la adopci\u00f3n del deporte a nivel masivo, crearemos m\u00e1s momentos de inspiraci\u00f3n, seguiremos apoyando a los atletas de base y colaboraremos estrechamente con las principales partes interesadas de todos los sectores para integrar el deporte y la forma f\u00edsica en el plan de estudios principal. Dentro de cinco a\u00f1os, confiamos en que una encuesta centrada en el deporte arroje mejores resultados en la India. \ud83d\udcaa\ud83c\udffd<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>ACERCA DE LA ENCUESTA<\/h2>\n<p>La encuesta PUMA-Nielsen sobre deportes se realiz\u00f3 en 16 ciudades y cont\u00f3 con 4.280 encuestados de edades comprendidas entre los 18 y los 65 a\u00f1os (incluidos los padres de ni\u00f1os de entre 6 y 18 a\u00f1os). El informe tambi\u00e9n arroja luz sobre la demograf\u00eda de la participaci\u00f3n de los ni\u00f1os en deportes o actividades f\u00edsicas semanalmente, con los de la parte oriental de la India (125 minutos) notablemente m\u00e1s involucrados que los del sur (80 minutos), norte (72 minutos) y oeste (68 minutos).<\/p>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row social embed -->\n<div class=\"row rowEmbed1 spacing\">\n        <div class=\"col\">\n         <blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CqP5A1DAvT-\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/CqP5A1DAvT-\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" background:#FFFFFF; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver esta publicaci\u00f3n en Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/CqP5A1DAvT-\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Una publicaci\u00f3n compartida por PUMA India (@pumaindia)<\/a><\/p><\/div><\/blockquote> <script async type='text\/plain' class='optanon-category-C0004' src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n        <\/div>\n<\/div>\n<!-- row article teaser 3 -->\n<div class=\"rowArticleTeaser3\">\n\t<div class=\"row rowTwoColumnsFull spacing\">\n\t    <div style=\"padding:none\">\n\t\t\t<div class=\"col articleTeaser\">\n\t\t\t    <div class=\"\">\n\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/es\/category\/sports\/\" class=\"secondary\">Deportes<\/a>\n\t\t\t        <h4>La empresa india de comercio electr\u00f3nico Flipkart lanza \u20181DER by PUMA\u2019, dise\u00f1ado en colaboraci\u00f3n con el jugador de cr\u00edquet KL Rahul.<\/h4>\n\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t        Flipkart, el mercado de comercio electr\u00f3nico de la India, ha reforzado su asociaci\u00f3n con nosotros para poner a disposici\u00f3n de todos los indios del pa\u00eds una gama asequible de ropa deportiva con estilo. Dise\u00f1ada en colaboraci\u00f3n con el jugador de cr\u00edquet KL Rahul, la nueva submarca \u201c1DER by PUMA\u201d est\u00e1 disponible en Flipkart, puma.com y en tiendas PUMA seleccionadas. Este lanzamiento tambi\u00e9n marca la asociaci\u00f3n de 10 a\u00f1os entre PUMA y Flipkart que ha visto a millones de clientes en todo el pa\u00eds tener acceso a productos de ropa deportiva de calidad y con estilo a trav\u00e9s de una creciente red de vendedores.\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<a class=\"buttonSec articleslider\" href=\"https:\/\/www.puma-catchup.com\/es\/sports\/indian-e-commerce-company-flipkart-launches-1der-by-puma-designed-in-collaboration-with-cricketer-kl-rahul\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/sports\/indian-e-commerce-company-flipkart-launches-1der-by-puma-designed-in-collaboration-with-cricketer-kl-rahul\/\" \n\t\t\t\t\t    \n\t\t\t\t\t     style=\"height:200px;position:relative;overflow:hidden;\t\t\t\t\t    aspect-ratio:2\t\t\t\t\t    ;\" >\n\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t    class=\"hoverZoom\"\n\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/09\/KL-Header.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t    <\/div>\n\t    <div class=\"col\">\n\t\t\t<br\/>\n\t\t\t<div style=\"display:grid;grid-template-rows: auto auto auto;\">\n\t\t\t<\/div>\n\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00bfLo sab\u00edas? S\u00f3lo 20% de los adultos de la India urbana cumplen el \u00edndice recomendado por la Organizaci\u00f3n Mundial de la Salud (OMS) de al menos 150-300 minutos de actividad f\u00edsica a la semana. As\u00ed lo revela nuestro informe en colaboraci\u00f3n con la empresa de an\u00e1lisis Nielsen Sports. Bas\u00e1ndonos en los resultados de la encuesta, hemos lanzado la campa\u00f1a \u201cLet There Be Sport\u201d en la India con Virat Kohli, MC Mary Kom y Sunil Chetri. Queremos desafiar la creencia com\u00fan de que el deporte distrae de los estudios.<br \/>\nM\u00e1s informaci\u00f3n sobre la campa\u00f1a<\/p>","protected":false},"author":4,"featured_media":49197,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":true,"is_featured_article":true,"EasyPostViewCounter":1733,"meta-headline":"","footnotes":""},"categories":[18],"class_list":["post-49196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports"],"fullData":{"ID":49196,"post_author":"4","post_date":"2023-03-30 07:00:05","post_date_gmt":"2023-03-30 05:00:05","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2023\/03\/Header-let-there-be-sport.jpg\",\"filesize\":61266,\"sizes\":{\"medium\":{\"file\":\"Header-let-there-be-sport-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":7023},\"large\":{\"file\":\"Header-let-there-be-sport-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":44385},\"thumbnail\":{\"file\":\"Header-let-there-be-sport-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":3807},\"medium_large\":{\"file\":\"Header-let-there-be-sport-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":28370},\"trp-custom-language-flag\":{\"file\":\"Header-let-there-be-sport-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":410}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":49197,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/03\/Header-let-there-be-sport.jpg\",\"title\":\"Header-let-there-be-sport\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"Let There Be Sport\",\"content\":\"When did sport become extra-curricular?\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eDid you know? Only 20% of adults in urban India meet the World Health Organisation\u2019s (WHO) recommended index of at least 150-300 minutes of physical activity per week. This is what our report in collaboration with the analytics company Nielsen Sports revealed. Based on the survey results, we have launched the \u201cLet There Be Sport\u201d campaign in India with Virat Kohli, MC Mary Kom and Sunil Chetri. We want to challenge the common belief that sports are a distraction from academics.\\u003c\/span\\u003e\\n\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eFind out more about the campaign!\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0022lazy\\u0022 title=\\u0022YouTube video player\\u0022 src=\\u0022https:\/\/www.youtube.com\/embed\/gH7WcVJ0y3k\\u0022 width=\\u0022560\\u0022 height=\\u0022315\\u0022 frameborder=\\u00220\\u0022 allowfullscreen=\\u0022allowfullscreen\\u0022\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;PUMA\u2019s new campaign in India, titled \u201cLet There Be Sport\u201d, challenges the common belief that sport is a distraction from school. In reality, there is a direct positive correlation between practising sports and fitness and improving academic performance and emotional well-being. Sport teaches skills such as discipline, teamwork and how to deal with success and failure.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;em\\u0026gt;Some main findings of the PUMA \u2013 Nielsen report:\\u0026lt;\/em\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u003cul\\u003e\\n\\u003cli\\u003e\\u003cstrong\\u003eKids \\u003c\/strong\\u003espend a mere\\u003cstrong\\u003e 86 minutes\\u003c\/strong\\u003e \\u003cstrong\\u003eof the WHO-recommended 420 minutes\\u003c\/strong\\u003e or more on an average per week. Shockingly, this is lesser than that of Adults who invest 101 minutes of fitness activity per week.\\u003c\/li\\u003e\\n\\u003cli\\u003e\\u003cstrong\\u003eKids\\u003c\/strong\\u003e in the \\u003cstrong\\u003eEast\\u003c\/strong\\u003e region spend the most time playing sport \\u0026amp; fitness \\u003cstrong\\u003e(125 minutes per week), vs \\u003c\/strong\\u003ethe \\u003cstrong\\u003eWest\\u003c\/strong\\u003e at lowest average \\u003cstrong\\u003e\\u003cstrong\\u003e(68 mins)\\u003c\/strong\\u003e\\u003c\/strong\\u003e\\u003c\/li\\u003e\\n\\u003cli\\u003eDirect correlation was found between \\u003cstrong\\u003eKids\\u003c\/strong\\u003e with high sports participation and improved academic performance.\\u003c\/li\\u003e\\n\\u003cli\\u003eAmong \\u003cstrong\\u003eAdults\\u003c\/strong\\u003e that exercised in the last 12 months, more \\u003cstrong\\u003eFemales\\u003c\/strong\\u003e \\u003cstrong\\u003e(42%)\\u003c\/strong\\u003e participated in sports \\u0026amp; fitness related activities on a daily basis than \\u003cstrong\\u003eMales\\u003c\/strong\\u003e \\u003cstrong\\u003e\\u003cstrong\\u003e(36%).\\u003c\/strong\\u003e\\u003c\/strong\\u003e\\u003c\/li\\u003e\\n\\u003cli\\u003e\\u003cstrong\\u003eAdults\\u003c\/strong\\u003e with high sports participation are likely to exhibit more positive emotions than adults in general by 21%.\\u003c\/li\\u003e\\n\\u003cli\\u003e\\u003cstrong\\u003eYoga\\u003c\/strong\\u003e (37%), \\u003cstrong\\u003eJogging\\u003c\/strong\\u003e (29%), \\u003cstrong\\u003eRunning\\u003c\/strong\\u003e (28%) and \\u003cstrong\\u003eCricket\\u003c\/strong\\u003e (28%) are the most actively participated sports \\u0026amp; fitness related activities by adults, in the last 12 months.\\u003c\/li\\u003e\\n\\u003cli\\u003e\\u003cstrong\\u003e54% adults prefer self-guided workouts \\u003c\/strong\\u003epost pandemic\\u003cstrong\\u003e. \\u003c\/strong\\u003e\\u003c\/li\\u003e\\n\\u003c\/ul\\u003e\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Both kids and adults listed \\u0026lt;strong\\u0026gt;Lack of Time\\u0026lt;\/strong\\u0026gt; as the primary barrier to participating in sports and physical activities, followed by other challenges such as lack of facilities and high cost.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2023\/03\/gallery-let-there-be-sports.jpg\",\"filesize\":274594,\"sizes\":{\"medium\":{\"file\":\"gallery-let-there-be-sports-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":13675},\"large\":{\"file\":\"gallery-let-there-be-sports-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":87595},\"thumbnail\":{\"file\":\"gallery-let-there-be-sports-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7246},\"medium_large\":{\"file\":\"gallery-let-there-be-sports-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":56824},\"trp-custom-language-flag\":{\"file\":\"gallery-let-there-be-sports-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":419}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":49200,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/03\/gallery-let-there-be-sports.jpg\",\"title\":\"gallery-let-there-be-sports\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"width\":1510,\"height\":840,\"file\":\"2023\/03\/gallery-let-there-be-sports.jpg\",\"filesize\":274594,\"sizes\":{\"medium\":{\"file\":\"gallery-let-there-be-sports-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":13675},\"large\":{\"file\":\"gallery-let-there-be-sports-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":87595},\"thumbnail\":{\"file\":\"gallery-let-there-be-sports-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7246},\"medium_large\":{\"file\":\"gallery-let-there-be-sports-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":56824},\"trp-custom-language-flag\":{\"file\":\"gallery-let-there-be-sports-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":419}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":49200,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/03\/gallery-let-there-be-sports.jpg\",\"title\":\"gallery-let-there-be-sports\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003e\u201cIn India, we have witnessed a fundamental change in adoption of sports culture with far more running communities, gyms and people taking up different sports. However, we have just scratched the surface and have miles to go. The PUMA \u2013 Nielsen Sport study proves that there are still significant areas for development. The study indicates the growing need to create awareness and inspiration among adults and kids to play more sport as well as illustrates the myriad ways in which sport adds value to life. There is a direct correlation between sports participation in kids and improved academic performance and positive emotional wellbeing. A strong sports culture brings out the best in people and is critical for the development of a country.\u201d\\u003c\/span\\u003e\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Abhishek Ganguly, Managing Director of PUMA India and Southeast Asia\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;PUMA\u2019s new platform, \\u0026lt;em\\u0026gt;Let There Be Sport\\u0026lt;\/em\\u0026gt;, will be our priority in India this year. It will promote and encourage sport and fitness as a life skill. We will heavily invest in creating awareness towards sports adoption at a mass level, build more moments of inspiration, continue to support grassroot athletes and work closely with key stakeholders across sectors to integrate sports and fitness into the main curriculum. In five years, we are confident that a sports-focussed survey will yield better insights in India. \ud83d\udcaa\ud83c\udffd\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003eABOUT THE SURVEY\\u003c\/h2\\u003e\\n\\u003cp\\u003eThe PUMA-Nielsen sports survey was conducted across 16 cities, 4280 respondents aged from 18-65 year olds (including parents of kids aged between 6-18). The report also sheds light on the demographics of the participation of kids in sports or physical activities on a weekly basis with those in the East part of India (125 minutes) being notably more involved than those in the South (80 minutes), North (72 minutes) and West (68 minutes).\\u003c\/p\\u003e\\n\",\"width\":\"Wide\",\"style\":\"default\"} \/--><!-- wp:puma\/row-social-embed {\"size\":\"1\",\"embed1\":\"\\u003cblockquote class=\\u0022instagram-media\\u0022 data-instgrm-captioned data-instgrm-permalink=\\u0022https:\/\/www.instagram.com\/reel\/CqP5A1DAvT-\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0022 data-instgrm-version=\\u002214\\u0022 style=\\u0022 background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\\u0022\\u003e\\u003cdiv style=\\u0022padding:16px;\\u0022\\u003e \\u003ca href=\\u0022https:\/\/www.instagram.com\/reel\/CqP5A1DAvT-\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0022 style=\\u0022 background:#FFFFFF; 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flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\\u0022\\u003e \\u003cdiv style=\\u0022 background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\\u0022\\u003e\\u003c\/div\\u003e \\u003cdiv style=\\u0022 background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\u0022\\u003e\\u003c\/div\\u003e\\u003c\/div\\u003e\\u003c\/a\\u003e\\u003cp style=\\u0022 color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\\u0022\\u003e\\u003ca href=\\u0022https:\/\/www.instagram.com\/reel\/CqP5A1DAvT-\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0022 style=\\u0022 color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\\u0022 target=\\u0022_blank\\u0022\\u003eA post shared by PUMA India (@pumaindia)\\u003c\/a\\u003e\\u003c\/p\\u003e\\u003c\/div\\u003e\\u003c\/blockquote\\u003e \\u003cscript async src=\\u0022\/\/www.instagram.com\/embed.js\\u0022\\u003e\\u003c\/script\\u003e\"} \/--><!-- wp:puma\/row-article-teaser-3 {\"migrateBlock\":true,\"numArticles\":3,\"title\":\"\",\"icon\":\"icon-puma\",\"manualArticles\":[{\"id\":30352},{\"id\":13760},{\"id\":20376}],\"mode\":\"manual\"} \/-->","post_title":"Puma India launches \u2018Let There Be Sport\u2019 campaign featuring Virat Kohli, MC Mary Kom and Sunil Chetri to question the conventional mindset of sports","post_excerpt":"Did you know? Only 20% of adults in urban India meet the World Health Organisation\u2019s (WHO) recommended index of at least 150-300 minutes of physical activity per week. This is what our report in collaboration with the analytics company Nielsen Sports revealed. Based on the survey results, we have launched the \u201cLet There Be Sport\u201d campaign in India with Virat Kohli, MC Mary Kom and Sunil Chetri. We want to challenge the common belief that sports are a distraction from academics.\nFind out more about the campaign!\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"puma-india-launches-let-there-be-sport-campaign-featuring-virat-kohli-mc-mary-kom-and-sunil-chetri-to-question-the-conventional-mindset-of-sports","to_ping":"","pinged":"","post_modified":"2025-09-19 14:36:50","post_modified_gmt":"2025-09-19 14:36:50","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=49196","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[18],"tags_input":[],"id":49196,"author":"4","date":"2023-03-30 07:00:05","date_gmt":"2023-03-30 05:00:05","content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2023\/03\/Header-let-there-be-sport.jpg\",\"filesize\":61266,\"sizes\":{\"medium\":{\"file\":\"Header-let-there-be-sport-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":7023},\"large\":{\"file\":\"Header-let-there-be-sport-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":44385},\"thumbnail\":{\"file\":\"Header-let-there-be-sport-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":3807},\"medium_large\":{\"file\":\"Header-let-there-be-sport-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":28370},\"trp-custom-language-flag\":{\"file\":\"Header-let-there-be-sport-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":410}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":49197,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/03\/Header-let-there-be-sport.jpg\",\"title\":\"Header-let-there-be-sport\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"Let There Be Sport\",\"content\":\"When did sport become extra-curricular?\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eDid you know? Only 20% of adults in urban India meet the World Health Organisation\u2019s (WHO) recommended index of at least 150-300 minutes of physical activity per week. This is what our report in collaboration with the analytics company Nielsen Sports revealed. Based on the survey results, we have launched the \u201cLet There Be Sport\u201d campaign in India with Virat Kohli, MC Mary Kom and Sunil Chetri. We want to challenge the common belief that sports are a distraction from academics.\\u003c\/span\\u003e\\n\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eFind out more about the campaign!\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0022lazy\\u0022 title=\\u0022YouTube video player\\u0022 src=\\u0022https:\/\/www.youtube.com\/embed\/gH7WcVJ0y3k\\u0022 width=\\u0022560\\u0022 height=\\u0022315\\u0022 frameborder=\\u00220\\u0022 allowfullscreen=\\u0022allowfullscreen\\u0022\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;PUMA\u2019s new campaign in India, titled \u201cLet There Be Sport\u201d, challenges the common belief that sport is a distraction from school. In reality, there is a direct positive correlation between practising sports and fitness and improving academic performance and emotional well-being. Sport teaches skills such as discipline, teamwork and how to deal with success and failure.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;em\\u0026gt;Some main findings of the PUMA \u2013 Nielsen report:\\u0026lt;\/em\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u003cul\\u003e\\n\\u003cli\\u003e\\u003cstrong\\u003eKids \\u003c\/strong\\u003espend a mere\\u003cstrong\\u003e 86 minutes\\u003c\/strong\\u003e \\u003cstrong\\u003eof the WHO-recommended 420 minutes\\u003c\/strong\\u003e or more on an average per week. Shockingly, this is lesser than that of Adults who invest 101 minutes of fitness activity per week.\\u003c\/li\\u003e\\n\\u003cli\\u003e\\u003cstrong\\u003eKids\\u003c\/strong\\u003e in the \\u003cstrong\\u003eEast\\u003c\/strong\\u003e region spend the most time playing sport \\u0026amp; fitness \\u003cstrong\\u003e(125 minutes per week), vs \\u003c\/strong\\u003ethe \\u003cstrong\\u003eWest\\u003c\/strong\\u003e at lowest average \\u003cstrong\\u003e\\u003cstrong\\u003e(68 mins)\\u003c\/strong\\u003e\\u003c\/strong\\u003e\\u003c\/li\\u003e\\n\\u003cli\\u003eDirect correlation was found between \\u003cstrong\\u003eKids\\u003c\/strong\\u003e with high sports participation and improved academic performance.\\u003c\/li\\u003e\\n\\u003cli\\u003eAmong \\u003cstrong\\u003eAdults\\u003c\/strong\\u003e that exercised in the last 12 months, more \\u003cstrong\\u003eFemales\\u003c\/strong\\u003e \\u003cstrong\\u003e(42%)\\u003c\/strong\\u003e participated in sports \\u0026amp; fitness related activities on a daily basis than \\u003cstrong\\u003eMales\\u003c\/strong\\u003e \\u003cstrong\\u003e\\u003cstrong\\u003e(36%).\\u003c\/strong\\u003e\\u003c\/strong\\u003e\\u003c\/li\\u003e\\n\\u003cli\\u003e\\u003cstrong\\u003eAdults\\u003c\/strong\\u003e with high sports participation are likely to exhibit more positive emotions than adults in general by 21%.\\u003c\/li\\u003e\\n\\u003cli\\u003e\\u003cstrong\\u003eYoga\\u003c\/strong\\u003e (37%), \\u003cstrong\\u003eJogging\\u003c\/strong\\u003e (29%), \\u003cstrong\\u003eRunning\\u003c\/strong\\u003e (28%) and \\u003cstrong\\u003eCricket\\u003c\/strong\\u003e (28%) are the most actively participated sports \\u0026amp; fitness related activities by adults, in the last 12 months.\\u003c\/li\\u003e\\n\\u003cli\\u003e\\u003cstrong\\u003e54% adults prefer self-guided workouts \\u003c\/strong\\u003epost pandemic\\u003cstrong\\u003e. \\u003c\/strong\\u003e\\u003c\/li\\u003e\\n\\u003c\/ul\\u003e\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Both kids and adults listed \\u0026lt;strong\\u0026gt;Lack of Time\\u0026lt;\/strong\\u0026gt; as the primary barrier to participating in sports and physical activities, followed by other challenges such as lack of facilities and high cost.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2023\/03\/gallery-let-there-be-sports.jpg\",\"filesize\":274594,\"sizes\":{\"medium\":{\"file\":\"gallery-let-there-be-sports-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":13675},\"large\":{\"file\":\"gallery-let-there-be-sports-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":87595},\"thumbnail\":{\"file\":\"gallery-let-there-be-sports-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7246},\"medium_large\":{\"file\":\"gallery-let-there-be-sports-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":56824},\"trp-custom-language-flag\":{\"file\":\"gallery-let-there-be-sports-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":419}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":49200,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/03\/gallery-let-there-be-sports.jpg\",\"title\":\"gallery-let-there-be-sports\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"width\":1510,\"height\":840,\"file\":\"2023\/03\/gallery-let-there-be-sports.jpg\",\"filesize\":274594,\"sizes\":{\"medium\":{\"file\":\"gallery-let-there-be-sports-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":13675},\"large\":{\"file\":\"gallery-let-there-be-sports-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":87595},\"thumbnail\":{\"file\":\"gallery-let-there-be-sports-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7246},\"medium_large\":{\"file\":\"gallery-let-there-be-sports-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":56824},\"trp-custom-language-flag\":{\"file\":\"gallery-let-there-be-sports-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":419}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":49200,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/03\/gallery-let-there-be-sports.jpg\",\"title\":\"gallery-let-there-be-sports\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003e\u201cIn India, we have witnessed a fundamental change in adoption of sports culture with far more running communities, gyms and people taking up different sports. However, we have just scratched the surface and have miles to go. The PUMA \u2013 Nielsen Sport study proves that there are still significant areas for development. The study indicates the growing need to create awareness and inspiration among adults and kids to play more sport as well as illustrates the myriad ways in which sport adds value to life. There is a direct correlation between sports participation in kids and improved academic performance and positive emotional wellbeing. A strong sports culture brings out the best in people and is critical for the development of a country.\u201d\\u003c\/span\\u003e\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Abhishek Ganguly, Managing Director of PUMA India and Southeast Asia\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;PUMA\u2019s new platform, \\u0026lt;em\\u0026gt;Let There Be Sport\\u0026lt;\/em\\u0026gt;, will be our priority in India this year. It will promote and encourage sport and fitness as a life skill. We will heavily invest in creating awareness towards sports adoption at a mass level, build more moments of inspiration, continue to support grassroot athletes and work closely with key stakeholders across sectors to integrate sports and fitness into the main curriculum. In five years, we are confident that a sports-focussed survey will yield better insights in India. \ud83d\udcaa\ud83c\udffd\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003eABOUT THE SURVEY\\u003c\/h2\\u003e\\n\\u003cp\\u003eThe PUMA-Nielsen sports survey was conducted across 16 cities, 4280 respondents aged from 18-65 year olds (including parents of kids aged between 6-18). The report also sheds light on the demographics of the participation of kids in sports or physical activities on a weekly basis with those in the East part of India (125 minutes) being notably more involved than those in the South (80 minutes), North (72 minutes) and West (68 minutes).\\u003c\/p\\u003e\\n\",\"width\":\"Wide\",\"style\":\"default\"} \/--><!-- wp:puma\/row-social-embed {\"size\":\"1\",\"embed1\":\"\\u003cblockquote class=\\u0022instagram-media\\u0022 data-instgrm-captioned data-instgrm-permalink=\\u0022https:\/\/www.instagram.com\/reel\/CqP5A1DAvT-\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0022 data-instgrm-version=\\u002214\\u0022 style=\\u0022 background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\\u0022\\u003e\\u003cdiv style=\\u0022padding:16px;\\u0022\\u003e \\u003ca href=\\u0022https:\/\/www.instagram.com\/reel\/CqP5A1DAvT-\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0022 style=\\u0022 background:#FFFFFF; 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flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\\u0022\\u003e \\u003cdiv style=\\u0022 background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\\u0022\\u003e\\u003c\/div\\u003e \\u003cdiv style=\\u0022 background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\u0022\\u003e\\u003c\/div\\u003e\\u003c\/div\\u003e\\u003c\/a\\u003e\\u003cp style=\\u0022 color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\\u0022\\u003e\\u003ca href=\\u0022https:\/\/www.instagram.com\/reel\/CqP5A1DAvT-\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0022 style=\\u0022 color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\\u0022 target=\\u0022_blank\\u0022\\u003eA post shared by PUMA India (@pumaindia)\\u003c\/a\\u003e\\u003c\/p\\u003e\\u003c\/div\\u003e\\u003c\/blockquote\\u003e \\u003cscript async src=\\u0022\/\/www.instagram.com\/embed.js\\u0022\\u003e\\u003c\/script\\u003e\"} \/--><!-- wp:puma\/row-article-teaser-3 {\"migrateBlock\":true,\"numArticles\":3,\"title\":\"\",\"icon\":\"icon-puma\",\"manualArticles\":[{\"id\":30352},{\"id\":13760},{\"id\":20376}],\"mode\":\"manual\"} \/-->","title":"Puma India lanza la campa\u00f1a \u2018Let There Be Sport\u2019 (Que haya deporte) con Virat Kohli, MC Mary Kom y Sunil Chetri para cuestionar la mentalidad convencional sobre el deporte.","excerpt":"\u00bfSab\u00edas que solo el 20% de los adultos de las zonas urbanas de la India cumplen con el \u00edndice recomendado por la Organizaci\u00f3n Mundial de la Salud (OMS) de al menos 150-300 minutos de actividad f\u00edsica a la semana? As\u00ed lo revela nuestro informe elaborado en colaboraci\u00f3n con la empresa de an\u00e1lisis Nielsen Sports. Bas\u00e1ndonos en los resultados de la encuesta, hemos lanzado la campa\u00f1a \u201cLet There Be Sport\u201d (Que haya deporte) en la India con Virat Kohli, MC Mary Kom y Sunil Chetri. Queremos desafiar la creencia com\u00fan de que los deportes son una distracci\u00f3n de los estudios. \u00a1Descubre m\u00e1s sobre la campa\u00f1a!","status":"publish","password":"","name":"puma-india-launches-let-there-be-sport-campaign-featuring-virat-kohli-mc-mary-kom-and-sunil-chetri-to-question-the-conventional-mindset-of-sports","modified":"2025-09-19 14:36:50","modified_gmt":"2025-09-19 14:36:50","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[18],"datetime_local":"30 de marzo de 2023, 5:00","date_local":"30 de marzo de 2023","time_local":"5:00","slug":"puma-india-launches-let-there-be-sport-campaign-featuring-virat-kohli-mc-mary-kom-and-sunil-chetri-to-question-the-conventional-mindset-of-sports","url":"https:\/\/www.puma-catchup.com\/es\/sports\/puma-india-launches-let-there-be-sport-campaign-featuring-virat-kohli-mc-mary-kom-and-sunil-chetri-to-question-the-conventional-mindset-of-sports\/","featured_image":{"width":1140,"height":640,"file":"2023\/03\/Header-let-there-be-sport.jpg","filesize":61266,"sizes":{"medium":{"file":"Header-let-there-be-sport-300x168.jpg","width":300,"height":168,"mime-type":"image\/jpeg","filesize":7023},"large":{"file":"Header-let-there-be-sport-1024x575.jpg","width":1024,"height":575,"mime-type":"image\/jpeg","filesize":44385},"thumbnail":{"file":"Header-let-there-be-sport-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":3807},"medium_large":{"file":"Header-let-there-be-sport-768x431.jpg","width":768,"height":431,"mime-type":"image\/jpeg","filesize":28370},"trp-custom-language-flag":{"file":"Header-let-there-be-sport-18x10.jpg","width":18,"height":10,"mime-type":"image\/jpeg","filesize":410}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":49197,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2023\/03\/Header-let-there-be-sport.jpg","title":"Header-let-there-be-sport","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0},"headline":"Puma India launches \u2018Let There Be Sport\u2019 campaign featuring Virat Kohli, MC Mary Kom and Sunil Chetri to question the conventional mindset of sports","categories":[{"term_id":18,"name":"Deportes","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":868,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/es\/category\/sports\/"}],"theCategory":{"term_id":18,"name":"Deportes","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":868,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/es\/category\/sports\/"},"isFeaturedArticle":true,"isTopArticle":true},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts\/49196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/comments?post=49196"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts\/49196\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/media\/49197"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/media?parent=49196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/categories?post=49196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}