{"id":4099,"date":"2016-10-04T10:46:02","date_gmt":"2016-10-04T08:46:02","guid":{"rendered":"http:\/\/www.puma-catchup.com\/?p=4099"},"modified":"2025-09-19T15:06:41","modified_gmt":"2025-09-19T15:06:41","slug":"ready-for-the-weeknd","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/es\/sportstyle\/ready-for-the-weeknd\/","title":{"rendered":"Listo para The Weeknd"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/es\/\">Inicio<\/a>\/\n        <a href=\"\/es\/category\/sportstyle\/\">Sportstyle<\/a>\/\n        Listo para The Weeknd\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2016\/10\/The-Weeknd_H1.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/es\/category\/sportstyle\/\">Sportstyle<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsportstyle%2Fready-for-the-weeknd%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsportstyle%2Fready-for-the-weeknd%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/es\/sportstyle\/ready-for-the-weeknd\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsportstyle%2Fready-for-the-weeknd%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >\u00bfListo para The Weeknd?<\/h1>\n        <div class=\"articleintro\" >El artista The Weeknd, ganador de un Grammy, nos acompa\u00f1ar\u00e1 en \u2018Run the Streets<\/div>\n        <div class=\"date\">4 de octubre de 2016 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;Ready for the Weeknd&quot;, \"text\": &quot;In less than a week, his single \\u201cStarboy\\u201d amassed over 17 million streams globally and 6.5 million streams in the United States.\\nWhose single?\\nWe\\u2019re talking about Abel Tesfaye a.k.a. The Weeknd, who has become our latest brand ambassador.\\nThe Grammy-winning artist\\u2019s track \\u201cStarboy\\u201d featuring Daft Punk broke the record for \\u201cMost Release Weekend Streams Ever.\\u201d Proof for his lyrical genious and popularity, making him a great Global Ambassador for our brand and perfect collaborator to bring some of his creative lens to our products. After Rihanna, he joins\\u00a0Rae Sremmurd and Young Thug\\u00a0as the latest music artists to team up with us.\\nThe Weeknd will headline our Sportstyle campaign \\u2018Run The Streets\\u2019, which launches this November and was shot in LA and Toronto. The perfect location for The Weeknd, who grew up in Toronto. According to him, the city has long been his source of inspiration and his hustle in the music industry reflects the \\u2018on the go\\u2019 lifestyle of the images.\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/es\/sportstyle\/ready-for-the-weeknd\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/es\/sportstyle\/ready-for-the-weeknd\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/es\/sportstyle\/ready-for-the-weeknd\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsportstyle%2Fready-for-the-weeknd%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsportstyle%2Fready-for-the-weeknd%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><strong class=\"textStyle_description\">En menos de una semana, su single \u201cStarboy\u201d acumul\u00f3 m\u00e1s de 17 millones de streams en todo el mundo y 6,5 millones en Estados Unidos.<\/strong>\n<strong class=\"textStyle_description\">\u00bfDe qui\u00e9n es soltero?<\/strong>\n<strong class=\"textStyle_description\">Hablamos de Abel Tesfaye a.k.a. The Weeknd, que se ha convertido en nuestro \u00faltimo embajador de marca.<\/strong>\n<br\/>El tema del artista ganador de un Grammy <strong>\u201cStarboy\u201d<\/strong> con Daft Punk bati\u00f3 el r\u00e9cord de \u201c<strong>El fin de semana de estreno con m\u00e1s streams de la historia<\/strong>.\u201d Prueba de su genio l\u00edrico y popularidad, lo que le convierte en un gran Embajador Global para nuestra marca y en el colaborador perfecto para aportar parte de su lente creativa a nuestros productos. Despu\u00e9s de Rihanna, se une a Rae Sremmurd y Young Thug como los \u00faltimos artistas que han colaborado con nosotros.<br\/>\n<br\/>The Weeknd encabezar\u00e1 nuestra campa\u00f1a Sportstyle <strong>\u2018Corre las calles\u2019<\/strong>, que se lanzar\u00e1 en noviembre y que se rod\u00f3 en Los \u00c1ngeles y Toronto. El lugar perfecto para The Weeknd, que creci\u00f3 en Toronto. Seg\u00fan \u00e9l, la ciudad ha sido durante mucho tiempo su fuente de inspiraci\u00f3n y su ajetreo en la industria musical refleja el estilo de vida \u2018on the go\u2019 de las im\u00e1genes.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2016\/10\/The-Weeknd_G1.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Los fans ya han inundado de comentarios de felicitaci\u00f3n las publicaciones de Instagram de The Weeknd en las que anunciaba nuestra colaboraci\u00f3n: <strong>\u201cEspera, \u00a1as\u00ed que PUMA podr\u00eda fabricar zapatillas de The Weeknd!\u201d.\u201d<\/strong> o \u201c\u00a1Saludos! No puedo esperar a ver las bonitas patadas\u201d.\u201d<br\/>\n<br\/>Adem\u00e1s de lucir nuestros \u00faltimos productos Sportstyle, como las zapatillas IGNITE evoKNIT e IGNITE Limitless, Abel Tesfaye tambi\u00e9n colaborar\u00e1 con nosotros en una colecci\u00f3n independiente de zapatillas y ropa con su propia marca, XO. La colecci\u00f3n exclusiva ser\u00e1 una fusi\u00f3n de los dise\u00f1os inspirados en el deporte de PUMA y la est\u00e9tica callejera de The Weeknd. La colecci\u00f3n saldr\u00e1 a la venta en 2017.<br\/>\n<br\/>\u201cCon un nuevo corte de pelo, un nuevo single y v\u00eddeo (en el que lleva Puma, \u00a1mg!) y un \u00e1lbum que saldr\u00e1 en noviembre (el mismo mes que la campa\u00f1a de Puma, qu\u00e9 coincidencia), es sin duda un momento emocionante para ser The Weeknd\u201d, escribe FASHIONISTA.COM.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>The Weeknd<\/h2>\n<p>Abel Makkonen Tesfaye, m\u00e1s conocido como The Weeknd, es uno de los artistas alternativos m\u00e1s conocidos en la actualidad. <span class=\"text-style-4\">Artistas de R&amp;B.<\/span> El m\u00fasico de Toronto, nacido en Canad\u00e1 y con ra\u00edces et\u00edopes, se hizo popular por primera vez en la escena con su mixtape gratuita \u2018House of Balloons\u2019 en 2011 y a trav\u00e9s de colaboraciones con otros artistas como Drake o Wiz Khalifa antes de conseguir su propio contrato con Universal Music. El joven de 26 a\u00f1os gan\u00f3 gran parte de su popularidad el a\u00f1o pasado gracias a su segundo \u00e1lbum de estudio, \u201cBeauty Behind The Madness\u201d, que muestra su rostro y su caracter\u00edstico peinado (a menudo comparado con un doble salmonete o un \u2018tsunami\u2019 en la prensa) en la portada. Su nuevo \u00e1lbum, <span class=\"text-style-4\">\u201cStarboy\u201d<\/span>, que cuenta con la participaci\u00f3n de Daft Punk, saldr\u00e1 a la venta el 25 de noviembre de 2016.<\/p>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnWide\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >\u00bfQu\u00e9 m\u00e1s hay?<\/h2>\n    <\/div>\n<\/div>\n\n<div class=\"row articleMulti2 spacing\">\n<\/div>","protected":false},"excerpt":{"rendered":"<p>En menos de una semana, su single \u201cStarboy\u201d acumul\u00f3 m\u00e1s de 17 millones de streams en todo el mundo y 6,5 millones en Estados Unidos.<br \/>\n\u00bfDe qui\u00e9n es soltero?<br \/>\nHablamos de Abel Tesfaye a.k.a. The Weeknd, que se ha convertido en nuestro \u00faltimo embajador de marca.<br \/>\nLa canci\u00f3n \u201cStarboy\u201d del artista ganador de un Grammy, con la colaboraci\u00f3n de Daft Punk, bati\u00f3 el r\u00e9cord de \u201cM\u00e1s reproducciones en streaming durante un fin de semana\u201d. Prueba de su genio l\u00edrico y su popularidad, lo que le convierte en un gran embajador global para nuestra marca y en el colaborador perfecto para aportar su visi\u00f3n creativa a nuestros productos. Despu\u00e9s de Rihanna, se une a Rae Sremmurd y Young Thug como los \u00faltimos artistas musicales en colaborar con nosotros.<br \/>\nThe Weeknd ser\u00e1 la imagen principal de nuestra campa\u00f1a deportiva \u2018Run The Streets\u2019, que se lanzar\u00e1 este noviembre y se ha rodado en Los \u00c1ngeles y Toronto. El lugar perfecto para The Weeknd, que creci\u00f3 en Toronto. Seg\u00fan \u00e9l, la ciudad ha sido durante mucho tiempo su fuente de inspiraci\u00f3n y su ajetreada vida en la industria musical refleja el estilo de vida \u2018en movimiento\u2019 de las im\u00e1genes.<\/p>","protected":false},"author":12,"featured_media":4100,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":16386,"meta-headline":"","footnotes":""},"categories":[3],"class_list":["post-4099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportstyle"],"fullData":{"ID":4099,"post_author":"12","post_date":"2016-10-04 10:46:02","post_date_gmt":"2016-10-04 08:46:02","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2016\/10\/The-Weeknd_H1.jpg\",\"filesize\":199876,\"sizes\":{\"medium\":{\"file\":\"The-Weeknd_H1-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":11887},\"large\":{\"file\":\"The-Weeknd_H1-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":138466},\"thumbnail\":{\"file\":\"The-Weeknd_H1-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5547},\"medium_large\":{\"file\":\"The-Weeknd_H1-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":77632},\"trp-custom-language-flag\":{\"file\":\"The-Weeknd_H1-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":409}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":4100,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2016\/10\/The-Weeknd_H1.jpg\",\"title\":\"The-Weeknd_H1\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"Ready for the Weeknd?\",\"content\":\"Grammy-winning artist The Weeknd to \u2018Run the Streets\u2019 with us\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cstrong class=\\u0022textStyle_description\\u0022\\u003eIn less than a week, his single \u201cStarboy\u201d amassed over 17 million streams globally and 6.5 million streams in the United States.\\u003c\/strong\\u003e\\n\\u003cstrong class=\\u0022textStyle_description\\u0022\\u003eWhose single?\\u003c\/strong\\u003e\\n\\u003cstrong class=\\u0022textStyle_description\\u0022\\u003eWe\u2019re talking about Abel Tesfaye a.k.a. The Weeknd, who has become our latest brand ambassador.\\u003c\/strong\\u003e\\n\\u0026lt;br\/\\u0026gt;The Grammy-winning artist\u2019s track \\u0026lt;strong\\u0026gt;\u201cStarboy\u201d\\u0026lt;\/strong\\u0026gt; featuring Daft Punk broke the record for \u201c\\u0026lt;strong\\u0026gt;Most Release Weekend Streams Ever\\u0026lt;\/strong\\u0026gt;.\u201d Proof for his lyrical genious and popularity, making him a great Global Ambassador for our brand and perfect collaborator to bring some of his creative lens to our products. After Rihanna, he joins\u00a0Rae Sremmurd and Young Thug\u00a0as the latest music artists to team up with us.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;The Weeknd will headline our Sportstyle campaign \\u0026lt;strong\\u0026gt;\u2018Run The Streets\u2019\\u0026lt;\/strong\\u0026gt;, which launches this November and was shot in LA and Toronto. The perfect location for The Weeknd, who grew up in Toronto. According to him, the city has long been his source of inspiration and his hustle in the music industry reflects the \u2018on the go\u2019 lifestyle of the images.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2016\/10\/The-Weeknd_G1.jpg\",\"filesize\":128876,\"sizes\":{\"medium\":{\"file\":\"The-Weeknd_G1-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":8271},\"large\":{\"file\":\"The-Weeknd_G1-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":66176},\"thumbnail\":{\"file\":\"The-Weeknd_G1-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5276},\"medium_large\":{\"file\":\"The-Weeknd_G1-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":38683},\"trp-custom-language-flag\":{\"file\":\"The-Weeknd_G1-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":413}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":4102,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2016\/10\/The-Weeknd_G1.jpg\",\"title\":\"The-Weeknd_G1\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"width\":1510,\"height\":840,\"file\":\"2016\/10\/The-Weeknd_G1.jpg\",\"filesize\":128876,\"sizes\":{\"medium\":{\"file\":\"The-Weeknd_G1-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":8271},\"large\":{\"file\":\"The-Weeknd_G1-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":66176},\"thumbnail\":{\"file\":\"The-Weeknd_G1-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5276},\"medium_large\":{\"file\":\"The-Weeknd_G1-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":38683},\"trp-custom-language-flag\":{\"file\":\"The-Weeknd_G1-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":413}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":4102,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2016\/10\/The-Weeknd_G1.jpg\",\"title\":\"The-Weeknd_G1\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;Fans have already flooded The Weeknd\u2019s Instagram posts announcing our partnership with congratulatory comments: \\u0026lt;strong\\u0026gt;\u201cWait, so PUMA might make The Weeknd shoes!\u201d\\u0026lt;\/strong\\u0026gt; or \u201cSalute! Can\u2019t wait to see the nice kicks!\u201d\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Besides repping our latest Sportstyle products, such as the IGNITE evoKNIT and IGNITE Limitless sneakers, Abel Tesfaye will also collaborate with us on a separate collection of sneakers and apparel with his own label, XO. The exclusive collection will be a fusion of PUMA\u2019s sport-inspired designs and The Weeknd\u2019s street-motivated aesthetics. Expect this range to be released in 2017.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u201cWith a new haircut,\u00a0a new single and video\u00a0(in which he wears Pumas, omg!) and an album due out in November (the same month as the Puma campaign, what a coincidence), it\u2019s definitely an exciting time to be The Weeknd,\u201d writes FASHIONISTA.COM\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003eThe Weeknd\\u003c\/h2\\u003e\\n\\u003cp\\u003eAbel Makkonen Tesfaye, more commonly known as The Weeknd, is one of the currently most well-known alternative \\u003cspan class=\\u0022text-style-4\\u0022\\u003eR\\u0026amp;B artists.\\u003c\/span\\u003e The Toronto-based, Canadian-born musician with Ethiopian roots first gained popularity on the scene with his free mixtape \u2018House of Balloons\u2019 in 2011 and through working with other artists like Drake or Wiz Khalifa before landing his own deal with Universal Music. The 26-year-old gained a large part of his popularity last year through his second studio album, \\u0026#8220;Beauty Behind The Madness\\u0026#8221;, which shows his face and signature hair style (often compared to a double mullet or a \u2018tsunami\u2019 in the press) on the front. His new album, \\u003cspan class=\\u0022text-style-4\\u0022\\u003e\u201cStarboy\u201d\\u003c\/span\\u003e, which features Daft Punk, is due for release on 25th November 2016.\\u003c\/p\\u003e\\n\",\"width\":\"Wide\",\"style\":\"default\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"What else is there?\",\"width\":\"Wide\"} \/--><!-- wp:puma\/row-article-multi {\"migrateBlock\":true,\"numArticles\":2,\"title\":\"What else is there?\",\"icon\":\"\",\"manualArticles\":[{\"id\":4025},{\"id\":3911}],\"mode\":\"manual\",\"aspect\":\"1\"} \/-->","post_title":"Ready for the Weeknd","post_excerpt":"In less than a week, his single \u201cStarboy\u201d amassed over 17 million streams globally and 6.5 million streams in the United States.\nWhose single?\nWe\u2019re talking about Abel Tesfaye a.k.a. The Weeknd, who has become our latest brand ambassador.\nThe Grammy-winning artist\u2019s track \u201cStarboy\u201d featuring Daft Punk broke the record for \u201cMost Release Weekend Streams Ever.\u201d Proof for his lyrical genious and popularity, making him a great Global Ambassador for our brand and perfect collaborator to bring some of his creative lens to our products. After Rihanna, he joins\u00a0Rae Sremmurd and Young Thug\u00a0as the latest music artists to team up with us.\nThe Weeknd will headline our Sportstyle campaign \u2018Run The Streets\u2019, which launches this November and was shot in LA and Toronto. The perfect location for The Weeknd, who grew up in Toronto. According to him, the city has long been his source of inspiration and his hustle in the music industry reflects the \u2018on the go\u2019 lifestyle of the images.\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"ready-for-the-weeknd","to_ping":"","pinged":"","post_modified":"2025-09-19 15:06:41","post_modified_gmt":"2025-09-19 15:06:41","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.puma-catchup.com\/?p=4099","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[3],"tags_input":[],"id":4099,"author":"12","date":"2016-10-04 10:46:02","date_gmt":"2016-10-04 08:46:02","content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2016\/10\/The-Weeknd_H1.jpg\",\"filesize\":199876,\"sizes\":{\"medium\":{\"file\":\"The-Weeknd_H1-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":11887},\"large\":{\"file\":\"The-Weeknd_H1-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":138466},\"thumbnail\":{\"file\":\"The-Weeknd_H1-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5547},\"medium_large\":{\"file\":\"The-Weeknd_H1-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":77632},\"trp-custom-language-flag\":{\"file\":\"The-Weeknd_H1-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":409}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":4100,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2016\/10\/The-Weeknd_H1.jpg\",\"title\":\"The-Weeknd_H1\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"Ready for the Weeknd?\",\"content\":\"Grammy-winning artist The Weeknd to \u2018Run the Streets\u2019 with us\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cstrong class=\\u0022textStyle_description\\u0022\\u003eIn less than a week, his single \u201cStarboy\u201d amassed over 17 million streams globally and 6.5 million streams in the United States.\\u003c\/strong\\u003e\\n\\u003cstrong class=\\u0022textStyle_description\\u0022\\u003eWhose single?\\u003c\/strong\\u003e\\n\\u003cstrong class=\\u0022textStyle_description\\u0022\\u003eWe\u2019re talking about Abel Tesfaye a.k.a. The Weeknd, who has become our latest brand ambassador.\\u003c\/strong\\u003e\\n\\u0026lt;br\/\\u0026gt;The Grammy-winning artist\u2019s track \\u0026lt;strong\\u0026gt;\u201cStarboy\u201d\\u0026lt;\/strong\\u0026gt; featuring Daft Punk broke the record for \u201c\\u0026lt;strong\\u0026gt;Most Release Weekend Streams Ever\\u0026lt;\/strong\\u0026gt;.\u201d Proof for his lyrical genious and popularity, making him a great Global Ambassador for our brand and perfect collaborator to bring some of his creative lens to our products. After Rihanna, he joins\u00a0Rae Sremmurd and Young Thug\u00a0as the latest music artists to team up with us.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;The Weeknd will headline our Sportstyle campaign \\u0026lt;strong\\u0026gt;\u2018Run The Streets\u2019\\u0026lt;\/strong\\u0026gt;, which launches this November and was shot in LA and Toronto. The perfect location for The Weeknd, who grew up in Toronto. According to him, the city has long been his source of inspiration and his hustle in the music industry reflects the \u2018on the go\u2019 lifestyle of the images.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2016\/10\/The-Weeknd_G1.jpg\",\"filesize\":128876,\"sizes\":{\"medium\":{\"file\":\"The-Weeknd_G1-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":8271},\"large\":{\"file\":\"The-Weeknd_G1-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":66176},\"thumbnail\":{\"file\":\"The-Weeknd_G1-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5276},\"medium_large\":{\"file\":\"The-Weeknd_G1-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":38683},\"trp-custom-language-flag\":{\"file\":\"The-Weeknd_G1-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":413}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":4102,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2016\/10\/The-Weeknd_G1.jpg\",\"title\":\"The-Weeknd_G1\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"width\":1510,\"height\":840,\"file\":\"2016\/10\/The-Weeknd_G1.jpg\",\"filesize\":128876,\"sizes\":{\"medium\":{\"file\":\"The-Weeknd_G1-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":8271},\"large\":{\"file\":\"The-Weeknd_G1-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":66176},\"thumbnail\":{\"file\":\"The-Weeknd_G1-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5276},\"medium_large\":{\"file\":\"The-Weeknd_G1-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":38683},\"trp-custom-language-flag\":{\"file\":\"The-Weeknd_G1-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":413}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":4102,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2016\/10\/The-Weeknd_G1.jpg\",\"title\":\"The-Weeknd_G1\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;Fans have already flooded The Weeknd\u2019s Instagram posts announcing our partnership with congratulatory comments: \\u0026lt;strong\\u0026gt;\u201cWait, so PUMA might make The Weeknd shoes!\u201d\\u0026lt;\/strong\\u0026gt; or \u201cSalute! Can\u2019t wait to see the nice kicks!\u201d\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Besides repping our latest Sportstyle products, such as the IGNITE evoKNIT and IGNITE Limitless sneakers, Abel Tesfaye will also collaborate with us on a separate collection of sneakers and apparel with his own label, XO. The exclusive collection will be a fusion of PUMA\u2019s sport-inspired designs and The Weeknd\u2019s street-motivated aesthetics. Expect this range to be released in 2017.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u201cWith a new haircut,\u00a0a new single and video\u00a0(in which he wears Pumas, omg!) and an album due out in November (the same month as the Puma campaign, what a coincidence), it\u2019s definitely an exciting time to be The Weeknd,\u201d writes FASHIONISTA.COM\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003eThe Weeknd\\u003c\/h2\\u003e\\n\\u003cp\\u003eAbel Makkonen Tesfaye, more commonly known as The Weeknd, is one of the currently most well-known alternative \\u003cspan class=\\u0022text-style-4\\u0022\\u003eR\\u0026amp;B artists.\\u003c\/span\\u003e The Toronto-based, Canadian-born musician with Ethiopian roots first gained popularity on the scene with his free mixtape \u2018House of Balloons\u2019 in 2011 and through working with other artists like Drake or Wiz Khalifa before landing his own deal with Universal Music. The 26-year-old gained a large part of his popularity last year through his second studio album, \\u0026#8220;Beauty Behind The Madness\\u0026#8221;, which shows his face and signature hair style (often compared to a double mullet or a \u2018tsunami\u2019 in the press) on the front. His new album, \\u003cspan class=\\u0022text-style-4\\u0022\\u003e\u201cStarboy\u201d\\u003c\/span\\u003e, which features Daft Punk, is due for release on 25th November 2016.\\u003c\/p\\u003e\\n\",\"width\":\"Wide\",\"style\":\"default\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"What else is there?\",\"width\":\"Wide\"} \/--><!-- wp:puma\/row-article-multi {\"migrateBlock\":true,\"numArticles\":2,\"title\":\"What else is there?\",\"icon\":\"\",\"manualArticles\":[{\"id\":4025},{\"id\":3911}],\"mode\":\"manual\",\"aspect\":\"1\"} \/-->","title":"Listo para The Weeknd","excerpt":"En menos de una semana, su single \u201cStarboy\u201d acumul\u00f3 m\u00e1s de 17 millones de streams en todo el mundo y 6,5 millones en Estados Unidos.\n\u00bfEl single de qui\u00e9n?\nHablamos de Abel Tesfaye, alias The Weeknd, que se ha convertido en nuestro \u00faltimo embajador de marca.\nEl tema \u201cStarboy\u201d del artista ganador de un Grammy con Daft Punk bati\u00f3 el r\u00e9cord de \u201cmayor n\u00famero de streams en un fin de semana de lanzamiento\u201d. Una prueba de su genio l\u00edrico y su popularidad, que le convierten en un gran Embajador Global para nuestra marca y en el colaborador perfecto para aportar parte de su lente creativa a nuestros productos. Despu\u00e9s de Rihanna, se une a Rae Sremmurd y Young Thug como los \u00faltimos artistas que han colaborado con nosotros.\nThe Weeknd encabezar\u00e1 nuestra campa\u00f1a Sportstyle \u2018Run The Streets\u2019, que se lanzar\u00e1 en noviembre y se rod\u00f3 en Los \u00c1ngeles y Toronto. El lugar perfecto para The Weeknd, que creci\u00f3 en Toronto. Seg\u00fan \u00e9l, la ciudad ha sido durante mucho tiempo su fuente de inspiraci\u00f3n y su ajetreo en la industria musical refleja el estilo de vida \u2018on the go\u2019 de las im\u00e1genes.","status":"publish","password":"","name":"Listo para el fin de semana","modified":"2025-09-19 15:06:41","modified_gmt":"2025-09-19 15:06:41","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[3],"datetime_local":"4 de octubre de 2016, 8:46","date_local":"4 de octubre de 2016","time_local":"8:46","slug":"ready-for-the-weeknd","url":"https:\/\/www.puma-catchup.com\/es\/sportstyle\/ready-for-the-weeknd\/","featured_image":{"width":1140,"height":640,"file":"2016\/10\/The-Weeknd_H1.jpg","filesize":199876,"sizes":{"medium":{"file":"The-Weeknd_H1-300x168.jpg","width":300,"height":168,"mime-type":"image\/jpeg","filesize":11887},"large":{"file":"The-Weeknd_H1-1024x575.jpg","width":1024,"height":575,"mime-type":"image\/jpeg","filesize":138466},"thumbnail":{"file":"The-Weeknd_H1-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":5547},"medium_large":{"file":"The-Weeknd_H1-768x431.jpg","width":768,"height":431,"mime-type":"image\/jpeg","filesize":77632},"trp-custom-language-flag":{"file":"The-Weeknd_H1-18x10.jpg","width":18,"height":10,"mime-type":"image\/jpeg","filesize":409}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":4100,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2016\/10\/The-Weeknd_H1.jpg","title":"The-Weeknd_H1","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0},"headline":"Ready for the Weeknd","categories":[{"term_id":3,"name":"Sportstyle","slug":"sportstyle","term_group":0,"term_taxonomy_id":3,"taxonomy":"category","description":"","parent":0,"count":415,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/es\/category\/sportstyle\/"}],"theCategory":{"term_id":3,"name":"Sportstyle","slug":"sportstyle","term_group":0,"term_taxonomy_id":3,"taxonomy":"category","description":"","parent":0,"count":415,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/es\/category\/sportstyle\/"},"isFeaturedArticle":true,"isTopArticle":false},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts\/4099","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/comments?post=4099"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts\/4099\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/media\/4100"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/media?parent=4099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/categories?post=4099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}