{"id":38221,"date":"2022-06-10T19:13:51","date_gmt":"2022-06-10T17:13:51","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=38221"},"modified":"2025-09-26T13:11:31","modified_gmt":"2025-09-26T13:11:31","slug":"pumas-bmw-m-motorsport-line-wins-licensing-international-excellence-award","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/es\/sports\/pumas-bmw-m-motorsport-line-wins-licensing-international-excellence-award\/","title":{"rendered":"La l\u00ednea BMW M Motorsport de PUMA gana el premio Licensing International Excellence Award"},"content":{"rendered":"\n
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\n Inicio<\/a>\/\n Deportes<\/a>\/ La l\u00ednea BMW M Motorsport de PUMA gana el premio Licensing International Excellence Award\n <\/div>\n<\/div>\n
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Deportes<\/a><\/div>\n
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PUMA x BMW M Motorsport gana el Premio a la Excelencia en Licencias<\/h1>\n
La l\u00ednea BMW M Motorsport de PUMA gana el premio Licensing International Excellence Award<\/div>\n
10 de junio de 2022 <\/div>\n\n
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Nos complace anunciar que PUMA X BMW M Motorsport ha ganado un premio a la excelencia en licencias por el mejor producto licenciado. Llevar BMW M Motorsport de la pista a la calle culmin\u00f3 en unas ventas r\u00e9cord y un gran \u00e9xito de marca para PUMA en 2021. Intentamos superar constantemente los l\u00edmites con la colecci\u00f3n para DOMINAR LAS CALLES y CELEBRAR LAS LEYENDAS. Esto ha sido reconocido ahora por Licensing International y hemos ganado en la categor\u00eda \u201cRopa o accesorios para una marca corporativa\u201d.<\/span>\n
El premio reconoce la innovaci\u00f3n y la creatividad en la forma en que las marcas utilizan las licencias para alcanzar sus objetivos, c\u00f3mo los licenciatarios desarrollan y comercializan esos productos, y c\u00f3mo los minoristas destacan de forma creativa las licencias en sus estanter\u00edas. <\/span><\/div>\n\u00a0\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
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Estamos orgullosos de ser uno de los 25 ganadores del premio. Fueron seleccionados entre 165 finalistas de todo el mundo. Se recibieron m\u00e1s de 800 candidaturas, que fueron preseleccionadas por un jurado internacional de expertos y votadas por miembros del sector de las licencias en general.\n\u00a1Qu\u00e9 fant\u00e1stica historia de \u00e9xito!<\/em>\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
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\n\t\t\t\n\t\t\t\"\"\n\t\t\t\n\t\t\t<\/a>\n\t\t\t\n\t\t\tSportstyle<\/a>\n\t

Un nuevo enfoque retro<\/h4>\n\t\t\t
\n\t\t\t\tNos adentramos en la historia del automovilismo con nuestra Colecci\u00f3n BMW M Motorsport Oto\u00f1o\/Invierno '21. La inspiraci\u00f3n del dise\u00f1o abarca desde el ic\u00f3nico BMW M1 Procar hasta el aspecto de los trajes de carreras hist\u00f3ricos para hombre y mujer.\n\n\t\t\t<\/div>\n\t\t\tleer la historia<\/a>\n\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Nos complace anunciar que PUMA X BMW M Motorsport ha ganado un premio a la excelencia en licencias por el mejor producto licenciado. Llevar BMW M Motorsport de la pista a la calle culmin\u00f3 en unas ventas r\u00e9cord y un gran \u00e9xito de marca para PUMA en 2021. Intentamos superar constantemente los l\u00edmites con la colecci\u00f3n para DOMINAR LAS CALLES y CELEBRAR LAS LEYENDAS. Esto ha sido reconocido ahora por Licensing International y hemos ganado en la categor\u00eda \u201cRopa o accesorios para una marca corporativa\u201d.
\nEl premio reconoce la innovaci\u00f3n y la creatividad en la forma en que las marcas utilizan las licencias para alcanzar sus objetivos, c\u00f3mo los licenciatarios desarrollan y comercializan esos productos, y c\u00f3mo los minoristas destacan de forma creativa las licencias en sus estanter\u00edas.
\n\u00a0<\/p>","protected":false},"author":4,"featured_media":38230,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":1904,"meta-headline":"PUMA x BMW M Motorsport wins Licensing Excellence Award","footnotes":""},"categories":[18],"class_list":["post-38221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports"],"fullData":{"ID":38221,"post_author":"4","post_date":"2022-06-10 19:13:51","post_date_gmt":"2022-06-10 17:13:51","post_content":"","post_title":"PUMA\u00b4s BMW M Motorsport line wins Licensing International Excellence Award","post_excerpt":"We are happy to let you know that PUMA X BMW M Motorsport won a licensing excellence award for the best licensed product. Bringing BMW M Motorsport from the track to the street culminated in record breaking sales and brand heat for PUMA in 2021. We are trying to constantly push the envelope with the the collection and to DOMINATE THE STREETS and CELEBRATE LEGENDS. This got recognised now by\u00a0Licensing International and we won in\u00a0category \u201cApparel or Accessory for a Corporate Brand\u201d.\nThe award honors innovation and creativity in the way brands use licensing to further their goals, how licensees develop and bring those products to market, and how retailers creatively spotlight licenses on their shelves. \n\u00a0\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"pumas-bmw-m-motorsport-line-wins-licensing-international-excellence-award","to_ping":"","pinged":"","post_modified":"2025-09-26 13:11:31","post_modified_gmt":"2025-09-26 13:11:31","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=38221","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[18],"tags_input":[],"id":38221,"author":"4","date":"2022-06-10 19:13:51","date_gmt":"2022-06-10 17:13:51","content":"","title":"La l\u00ednea BMW M Motorsport de PUMA gana el premio Licensing International Excellence Award","excerpt":"We are happy to let you know that PUMA X BMW M Motorsport won a licensing excellence award for the best licensed product. 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