{"id":37460,"date":"2022-05-20T13:35:10","date_gmt":"2022-05-20T11:35:10","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=37460"},"modified":"2025-09-19T14:43:43","modified_gmt":"2025-09-19T14:43:43","slug":"puma-heroes-collection-features-otl-aichers-iconic-pictograms","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-heroes-collection-features-otl-aichers-iconic-pictograms\/","title":{"rendered":"LA COLECCI\u00d3N PUMA HEROES INCLUYE LOS IC\u00d3NICOS PICTOGRAMAS DE OTL AICHER"},"content":{"rendered":"\n
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\n Inicio<\/a>\/\n Deportes<\/a>\/ LA COLECCI\u00d3N PUMA HEROES INCLUYE LOS IC\u00d3NICOS PICTOGRAMAS DE OTL AICHER\n <\/div>\n<\/div>\n
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Deportes<\/a><\/div>\n
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Ic\u00f3nico y atemporal<\/h1>\n
LA COLECCI\u00d3N PUMA HEROES INCLUYE LOS IC\u00d3NICOS PICTOGRAMAS DE OTL AICHER<\/div>\n
20 de mayo de 2022 <\/div>\n\n
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PUMA ha lanzado una colecci\u00f3n exclusiva para conmemorar el centenario del dise\u00f1ador gr\u00e1fico alem\u00e1n Otl Aicher y el 50.\u00ba aniversario de sus pictogramas deportivos para los Juegos Ol\u00edmpicos de M\u00fanich de 1972. La colecci\u00f3n, compuesta por 13 piezas, se present\u00f3 esta semana en un evento celebrado en la tienda PUMA de M\u00fanich.<\/span>\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
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Otto \u201cOtl\u201d Aicher fue un dise\u00f1ador gr\u00e1fico y tip\u00f3grafo alem\u00e1n que mostr\u00f3 el camino hacia una comunicaci\u00f3n clara sin palabras con sus sencillos pictogramas. Sus dise\u00f1os ten\u00edan como objetivo crear un lenguaje pict\u00f3rico universal, internacional y atemporal. Estableci\u00f3 nuevos est\u00e1ndares para la se\u00f1alizaci\u00f3n direccional, la publicidad, los eventos deportivos, los sitios web y los medios de comunicaci\u00f3n. Para conmemorar el centenario del nacimiento de Otl Aicher y el 50.\u00ba aniversario de sus dise\u00f1os para los Juegos Ol\u00edmpicos de M\u00fanich de 1972, PUMA presenta la colecci\u00f3n PUMA HEROES en colaboraci\u00f3n con Stiehl\/Over\/Gehrmann, la agencia responsable de la concesi\u00f3n de licencias y el desarrollo a nivel mundial de los pictogramas de Otl Aicher. La colecci\u00f3n, compuesta por camisetas, pantalones cortos y sudaderas con capucha, tanto en color como en blanco y negro, presenta sus ic\u00f3nicos pictogramas deportivos de diferentes maneras.\n\u00a0\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
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\u201cLos pictogramas de Otl Aicher son ic\u00f3nicos y atemporales, y el mensaje de sus dise\u00f1os habla un lenguaje global. La trayectoria de PUMA en el mundo del deporte y el dise\u00f1o encaja a la perfecci\u00f3n con esta colaboraci\u00f3n, y as\u00ed es como ofrecemos una experiencia \u00fanica a nuestros clientes. \u00a1Estamos muy orgullosos de esta colecci\u00f3n!\u201d.\u201d<\/p>\nHeiko Desens, director creativo de PUMA<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n

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Las atletas de PUMA Gesa Felicitas Krause y Marie-Laurence Jungfleisch estuvieron entre los numerosos invitados que asistieron al evento de lanzamiento en la tienda PUMA de M\u00fanich.\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
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\u201cEn PUMA, conocimos a personas a las que no tuvimos que explicarles mucho. Eran aut\u00e9nticos fans que captaron la idea al instante. En la colecci\u00f3n PUMA HEROES, los pictogramas dejan huella de una forma totalmente nueva. Lo cl\u00e1sico se une a lo moderno. Tambi\u00e9n se podr\u00eda decir: la juventud del mundo se re\u00fane en PUMA\u201d.\u201d<\/p>\nKai Gehrmann, socio exclusivo para la concesi\u00f3n de licencias a nivel mundial y el desarrollo ulterior de los pictogramas de Otl Aicher.<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n

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La colecci\u00f3n PUMA HEROES ya est\u00e1 disponible online en puma.com y en las tiendas PUMA de M\u00fanich, Herzogenaurach y Berl\u00edn.\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n
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H\u00c9ROES DE PUMA<\/h2>\n <\/div>\n<\/div>\n\n\n
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Otto \"Otl\" Aicher naci\u00f3 el 13 de mayo de 1922 en Ulm, Alemania. Fue uno de los dise\u00f1adores gr\u00e1ficos y tip\u00f3grafos alemanes m\u00e1s destacados de su \u00e9poca. Fue cofundador de la Escuela de Dise\u00f1o de Ulm y es conocido sobre todo por haber dirigido el equipo de dise\u00f1o de los Juegos Ol\u00edmpicos de M\u00fanich 1972. Su creaci\u00f3n, sencilla pero ic\u00f3nica, del sistema de pictogramas de uso prominente sigue teniendo una gran influencia en el dise\u00f1o gr\u00e1fico y la comunicaci\u00f3n actuales. <\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

PUMA ha lanzado una colecci\u00f3n exclusiva para conmemorar el centenario del dise\u00f1ador gr\u00e1fico alem\u00e1n Otl Aicher y el 50.\u00ba aniversario de sus pictogramas deportivos para los Juegos Ol\u00edmpicos de M\u00fanich de 1972. La colecci\u00f3n, compuesta por 13 piezas, se present\u00f3 esta semana en un evento celebrado en la tienda PUMA de M\u00fanich.<\/p>","protected":false},"author":4,"featured_media":37604,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":8217,"meta-headline":"","footnotes":""},"categories":[18,3],"class_list":["post-37460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports","category-sportstyle"],"fullData":{"ID":37460,"post_author":"4","post_date":"2022-05-20 13:35:10","post_date_gmt":"2022-05-20 11:35:10","post_content":"","post_title":"PUMA HEROES COLLECTION FEATURES OTL AICHER'S ICONIC PICTOGRAMS","post_excerpt":"PUMA has\u00a0launched an exclusive collection to mark the 100th birthday of German graphic designer Otl Aicher and the 50th anniversary of his sport-pictograms for the Olympic Games 1972 in Munich. The 13-piece collection was presented at an event at the PUMA store in Munich this week.\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"puma-heroes-collection-features-otl-aichers-iconic-pictograms","to_ping":"","pinged":"","post_modified":"2025-09-19 14:43:43","post_modified_gmt":"2025-09-19 14:43:43","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=37460","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[18,3],"tags_input":[],"id":37460,"author":"4","date":"2022-05-20 13:35:10","date_gmt":"2022-05-20 11:35:10","content":"","title":"PUMA HEROES COLLECTION FEATURES OTL AICHER'S ICONIC PICTOGRAMS","excerpt":"PUMA ha lanzado una colecci\u00f3n exclusiva para conmemorar el centenario del dise\u00f1ador gr\u00e1fico alem\u00e1n Otl Aicher y el 50.\u00ba aniversario de sus pictogramas deportivos para los Juegos Ol\u00edmpicos de M\u00fanich de 1972. La colecci\u00f3n, compuesta por 13 piezas, se present\u00f3 esta semana en un evento celebrado en la tienda PUMA de M\u00fanich.","status":"publish","password":"","name":"puma-heroes-collection-features-otl-aichers-iconic-pictograms","modified":"2025-09-19 14:43:43","modified_gmt":"2025-09-19 14:43:43","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[18,3],"datetime_local":"20 de mayo de 2022, 11:35","date_local":"20 de mayo de 2022","time_local":"11:35","slug":"puma-heroes-collection-features-otl-aichers-iconic-pictograms","url":"https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-heroes-collection-features-otl-aichers-iconic-pictograms\/","featured_image":{"width":1140,"height":640,"file":"2022\/05\/Heroes_Header.jpg","filesize":339581,"sizes":{"medium":{"file":"Heroes_Header-300x168.jpg","width":300,"height":168,"mime-type":"image\/jpeg","filesize":6900},"large":{"file":"Heroes_Header-1024x575.jpg","width":1024,"height":575,"mime-type":"image\/jpeg","filesize":45409},"thumbnail":{"file":"Heroes_Header-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":5331},"medium_large":{"file":"Heroes_Header-768x431.jpg","width":768,"height":431,"mime-type":"image\/jpeg","filesize":28129},"trp-custom-language-flag":{"file":"Heroes_Header-18x10.jpg","width":18,"height":10,"mime-type":"image\/jpeg","filesize":1206}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":37604,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/05\/Heroes_Header.jpg","title":"Heroes_Header","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0},"headline":"PUMA HEROES COLLECTION FEATURES OTL AICHER\u2019S ICONIC PICTOGRAMS","categories":[{"term_id":3,"name":"Sportstyle","slug":"sportstyle","term_group":0,"term_taxonomy_id":3,"taxonomy":"category","description":"","parent":0,"count":417,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/es\/category\/sportstyle\/"},{"term_id":18,"name":"Deportes","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":868,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/es\/category\/sports\/"}],"theCategory":{"term_id":18,"name":"Deportes","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":868,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/es\/category\/sports\/"},"isFeaturedArticle":true,"isTopArticle":false},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts\/37460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/comments?post=37460"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts\/37460\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/media\/37604"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/media?parent=37460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/categories?post=37460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}