{"id":36664,"date":"2022-04-29T10:34:18","date_gmt":"2022-04-29T08:34:18","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=36664"},"modified":"2025-09-19T14:44:17","modified_gmt":"2025-09-19T14:44:17","slug":"puma-launches-for-all-time-a-global-classics-platform-featuring-icons-of-culture","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-launches-for-all-time-a-global-classics-platform-featuring-icons-of-culture\/","title":{"rendered":"PUMA LAUNCHES &#8220;FOR ALL TIME&#8221; A GLOBAL CLASSICS PLATFORM FEATURING ICONS OF CULTURE"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/es\/\">Inicio<\/a>\/\n        <a href=\"\/es\/category\/sportstyle\/\">Sportstyle<\/a>\/ PUMA LANZA \u201cFOR ALL TIME\u201d, UNA PLATAFORMA GLOBAL DE CL\u00c1SICOS CON ICONOS DE LA CULTURA\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/04\/Header-For-all-time.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/es\/category\/sportstyle\/\">Sportstyle<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsportstyle%2Fpuma-launches-for-all-time-a-global-classics-platform-featuring-icons-of-culture%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsportstyle%2Fpuma-launches-for-all-time-a-global-classics-platform-featuring-icons-of-culture%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-launches-for-all-time-a-global-classics-platform-featuring-icons-of-culture\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsportstyle%2Fpuma-launches-for-all-time-a-global-classics-platform-featuring-icons-of-culture%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >PARA SIEMPRE<\/h1>\n        <div class=\"articleintro\" >UNA PLATAFORMA GLOBAL DE CL\u00c1SICOS <\/div>\n        <div class=\"date\">29 de abril de 2022 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;PUMA LAUNCHES \\&quot;FOR ALL TIME\\&quot; A GLOBAL CLASSICS PLATFORM FEATURING ICONS OF CULTURE&quot;, \"text\": &quot;FOR ALL TIME! This year we will be highlighting PUMA\\u2019s legacy as a classic sneaker brand by asking a select group of iconic cultural leaders the essential question: What is a Classic? Our \\u2018FOR ALL TIME\\u2019 campaign will communicate PUMA\\u2019s classic sneakers such as The Suede, and other products by telling inspiring stories of Iconic Culture Influencers, who have shaped the sneaker game over the last 50 years.\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-launches-for-all-time-a-global-classics-platform-featuring-icons-of-culture\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-launches-for-all-time-a-global-classics-platform-featuring-icons-of-culture\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-launches-for-all-time-a-global-classics-platform-featuring-icons-of-culture\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsportstyle%2Fpuma-launches-for-all-time-a-global-classics-platform-featuring-icons-of-culture%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsportstyle%2Fpuma-launches-for-all-time-a-global-classics-platform-featuring-icons-of-culture%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">\u00a1PARA SIEMPRE! Este a\u00f1o destacaremos el legado de PUMA como marca cl\u00e1sica de zapatillas deportivas planteando a un selecto grupo de l\u00edderes culturales emblem\u00e1ticos la pregunta esencial: \u00bfQu\u00e9 es un cl\u00e1sico? Nuestra campa\u00f1a \u2018PARA SIEMPRE\u2019 dar\u00e1 a conocer las zapatillas deportivas cl\u00e1sicas de PUMA, como las Suede, y otros productos, contando historias inspiradoras de influyentes culturales emblem\u00e1ticos que han marcado el rumbo del mundo de las zapatillas deportivas durante los \u00faltimos 50 a\u00f1os.<\/span>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/><iframe loading=\"lazy\" title=\"Reproductor de v\u00eddeo YouTube\" src=\"https:\/\/www.youtube.com\/embed\/NFE_vzpE4pU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Nos asociamos con el director creativo de Basketball and Classics, JAY-Z, y Emory Jones, de Roc Nation, como productores ejecutivos de \u201c<strong>El Colectivo,<\/strong>\u201dUn equipo de creativos, influencers y narradores que han tenido una influencia atemporal en cada uno de sus respectivos campos. Cada miembro de The Collective...\u00bb. <strong>Destaca varios modelos cl\u00e1sicos de zapatillas PUMA con entrevistas, contenido creativo y dise\u00f1os de productos.<\/strong> que ayudan a definir tanto lo que significa ser un cl\u00e1sico como lo que significa tener una influencia atemporal. \u00a0<br\/>\n<br\/>Como elemento clave del proyecto, cada miembro de The Collective <strong>Seleccionar personalmente a un miembro prometedor de la pr\u00f3xima generaci\u00f3n de influencers que pronto se convertir\u00e1n en cl\u00e1sicos.<\/strong> dentro de sus campos y apoyamos su trabajo y desarrollo con una subvenci\u00f3n econ\u00f3mica, as\u00ed como con tutor\u00eda y apoyo promocional. Destacaremos a estos nuevos miembros del Colectivo, poniendo el foco en aquellos que muy bien podr\u00edan convertirse en los \u201ccl\u00e1sicos\u201d del ma\u00f1ana.\u00a0<br\/>\n<br\/>Durante los pr\u00f3ximos 8 meses, The Collective <strong>compartir sus historias personales de crecimiento y desarrollo<\/strong>, al tiempo que comparten la historia del miembro del Colectivo que ellos mismos han seleccionado. Cada mes veremos el lanzamiento de nuevos contenidos a trav\u00e9s de publicidad, contenidos web y redes sociales.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">\u00a1El a\u00f1o que viene celebraremos nuestro 75 aniversario!<\/span>\n<br\/>\nPUMA cuenta con 75 a\u00f1os de rica historia; 75 a\u00f1os forjando relaciones con algunos de los nombres m\u00e1s influyentes del deporte, la m\u00fasica, la moda y el emprendimiento. June Ambrose fusion\u00f3 el hip hop con el mundo de la moda de lujo, creando un modelo para el estilo de los a\u00f1os 90 y 2000; Hype Williams transform\u00f3 el hip hop en arte con sus innovadores v\u00eddeos musicales; Emory Jones es un visionario de los negocios y el branding; Lenny Santiago redefini\u00f3 el retrato en movimiento; Rhuigi desafi\u00f3 las tradiciones de la moda urbana estadounidense, Dapper Dan defini\u00f3 la logoman\u00eda antes de que tuviera nombre, y Mike Camargo acerca la comunidad a las masas: el colectivo cuenta con m\u00e1s de 30 a\u00f1os de influencia cultural que ha ampliado el acceso de las generaciones venideras.<br\/>\n<br\/>\u00a0<br\/>\n<br\/><em>Permanezca atento para saber m\u00e1s.<\/em><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>Conoce a \u201cThe Collective\u201d<\/h2>\n<p><span data-contrast=\"auto\">El equipo del colectivo est\u00e1 formado por: Emory Jones, de Roc Nation; June Ambrose, dise\u00f1adora galardonada y directora creativa de PUMA; Dapper Dan, innovador de la moda de Harlem; Hype Williams, director y vide\u00f3grafo condecorado; Walt Clyde Frazier, miembro del Sal\u00f3n de la Fama de la NBA y embajador de PUMA; Rhuigi Villase\u00f1or, dise\u00f1ador de RHUDE; Mike Camargo, consultor creativo y fundador de Upscale Vandal; Mike Camargo, y el legendario fot\u00f3grafo Lenny Santiago, que es el director visual de fotograf\u00eda fija de la campa\u00f1a.\u00a0<\/span><span data-ccp-props=\"{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559740\":288}\">\u00a0<\/span><\/p>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>PARA SIEMPRE<\/h2>\n<p>Puede encontrar toda la informaci\u00f3n sobre la plataforma FOR ALL TIME <a href=\"https:\/\/about.puma.com\/en\/this-is-puma\/brand-campaigns\/for-all-time\"><span class=\"text-style-2\">aqu\u00ed<\/span><\/a>.<\/p>\n<p><span data-contrast=\"auto\">Albergar\u00e1 contenidos y conversaciones con <em>El Colectivo<\/em> junto con los v\u00eddeos de la campa\u00f1a de YouTube con miembros <a href=\"https:\/\/youtu.be\/NFE_vzpE4pU\"><span class=\"text-style-2\">aqu\u00ed<\/span><\/a>.<\/span><\/p>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnNarrow spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Narrow;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/04\/sidebar-1.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00a1PARA SIEMPRE! Este a\u00f1o destacaremos el legado de PUMA como marca cl\u00e1sica de zapatillas deportivas planteando a un selecto grupo de l\u00edderes culturales emblem\u00e1ticos la pregunta esencial: \u00bfQu\u00e9 es un cl\u00e1sico? Nuestra campa\u00f1a \u2018PARA SIEMPRE\u2019 dar\u00e1 a conocer las zapatillas deportivas cl\u00e1sicas de PUMA, como las Suede, y otros productos, contando historias inspiradoras de influyentes culturales emblem\u00e1ticos que han marcado el rumbo del mundo de las zapatillas deportivas durante los \u00faltimos 50 a\u00f1os.<\/p>","protected":false},"author":4,"featured_media":36665,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":1145,"meta-headline":"","footnotes":""},"categories":[3],"class_list":["post-36664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportstyle"],"fullData":{"ID":36664,"post_author":"4","post_date":"2022-04-29 10:34:18","post_date_gmt":"2022-04-29 08:34:18","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2022\/04\/Header-For-all-time.jpg\",\"filesize\":574642,\"sizes\":{\"medium\":{\"file\":\"Header-For-all-time-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":13452},\"large\":{\"file\":\"Header-For-all-time-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":118499},\"thumbnail\":{\"file\":\"Header-For-all-time-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7731},\"medium_large\":{\"file\":\"Header-For-all-time-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":71743},\"trp-custom-language-flag\":{\"file\":\"Header-For-all-time-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":443}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":36665,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/04\/Header-For-all-time.jpg\",\"title\":\"Header-For-all-time\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"FOR ALL TIME\",\"content\":\"A GLOBAL CLASSICS PLATFORM \"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eFOR ALL TIME! This year we will be highlighting PUMA\u2019s legacy as a classic sneaker brand by asking a select group of iconic cultural leaders the essential question: What is a Classic? Our \u2018FOR ALL TIME\u2019 campaign will communicate PUMA\u2019s classic sneakers such as The Suede, and other products by telling inspiring stories of Iconic Culture Influencers, who have shaped the sneaker game over the last 50 years.\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0022lazy\\u0022 title=\\u0022YouTube video player\\u0022 src=\\u0022https:\/\/www.youtube.com\/embed\/NFE_vzpE4pU\\u0022 width=\\u0022560\\u0022 height=\\u0022315\\u0022 frameborder=\\u00220\\u0022 allowfullscreen=\\u0022allowfullscreen\\u0022\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;We partner with Basketball and Classics Creative Director, JAY-Z and Roc Nation\u2019s Emory Jones, as the executive producers of \u201c\\u0026lt;strong\\u0026gt;The Collective,\\u0026lt;\/strong\\u0026gt;\u201d a team of creatives, influencers, and storytellers who have had a timeless influence in each of their respective fields. Each member of The Collective will \\u0026lt;strong\\u0026gt;highlight various Classic PUMA sneaker silhouettes with interviews, creative content, and product designs\\u0026lt;\/strong\\u0026gt; that help define both what it means to be a Classic, and what it means to have timeless influence. \u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;As a key element of the project, each member of The Collective will \\u0026lt;strong\\u0026gt;hand select a rising member of the next generation of soon-to-be classic influencers\\u0026lt;\/strong\\u0026gt; within their fields and support their work and development with a financial grant as well as mentorship and promotional support. We will highlight these new members of the Collective, shining a light on those who very well may become the \u201cclassics\u201d of tomorrow.\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Over the next 8 months, The Collective will \\u0026lt;strong\\u0026gt;share their personal stories of growth and development\\u0026lt;\/strong\\u0026gt;, while also sharing the story of their personally selected Collective member. Each month we will see the release of new content via advertising, web content, and social media.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eNext year we will celebrate our 75th anniversary!\\u003c\/span\\u003e\\n\\u0026lt;br\/\\u0026gt;\\nPUMA has 75 years of rich history; 75 years of building relationships with some of the most impactful names across sport, music, fashion and entrepreneurship. June Ambrose merged hip hop into the luxury fashion space creating a blueprint for 90s and 00s style, Hype Williams transformed hip hop into art with his groundbreaking music videos, Emory Jones is a business and branding visionary, Lenny Santiago redefined on-the-move portraiture, Rhuigi challenged the traditions of American streetwear, Dapper Dan defined logomania before it had a name, and Mike Camargo brings community to the masses \u2013 the collective boasts 30+ years of cultural influence that has expanded that access of generations to come.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;em\\u0026gt;Stay tuned for more!\\u0026lt;\/em\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003eMeet \\u0022The Collective\\u0022\\u003c\/h2\\u003e\\n\\u003cp\\u003e\\u003cspan data-contrast=\\u0022auto\\u0022\\u003eThe Collective line up consists of: Roc Nation\u2019s Emory Jones, award-winning Designer and PUMA Creative Director June Ambrose, Harlem fashion innovator Dapper Dan, decorated Director and videographer Hype Williams, NBA Hall of Famer and PUMA Ambassador Walt Clyde Frazier, RHUDE Designer Rhuigi Villase\u00f1or, Creative Consultant and Founder of Upscale Vandal, Mike Camargo, and Legendary Photographer Lenny Santiago who stands as the Visual Director of Still Photography for the campaign.\u00a0\\u003c\/span\\u003e\\u003cspan data-ccp-props=\\u0022{\\u0026quot;201341983\\u0026quot;:0,\\u0026quot;335551550\\u0026quot;:6,\\u0026quot;335551620\\u0026quot;:6,\\u0026quot;335559740\\u0026quot;:288}\\u0022\\u003e\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\",\"width\":\"Wide\",\"style\":\"default\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003eFOR ALL TIME\\u003c\/h2\\u003e\\n\\u003cp\\u003eYou can find all information about the FOR ALL TIME platform \\u003ca href=\\u0022https:\/\/about.puma.com\/en\/this-is-puma\/brand-campaigns\/for-all-time\\u0022\\u003e\\u003cspan class=\\u0022text-style-2\\u0022\\u003ehere\\u003c\/span\\u003e\\u003c\/a\\u003e.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan data-contrast=\\u0022auto\\u0022\\u003eIt will house content and conversations with \\u003cem\\u003eThe Collective\\u003c\/em\\u003e alongside the YouTube with members campaign videos \\u003ca href=\\u0022https:\/\/youtu.be\/NFE_vzpE4pU\\u0022\\u003e\\u003cspan class=\\u0022text-style-2\\u0022\\u003ehere\\u003c\/span\\u003e\\u003c\/a\\u003e.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\",\"width\":\"Wide\",\"style\":\"default\"} \/--><!-- wp:puma\/row-image-single 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\/-->","post_title":"PUMA LAUNCHES \"FOR ALL TIME\" A GLOBAL CLASSICS PLATFORM FEATURING ICONS OF CULTURE","post_excerpt":"FOR ALL TIME! This year we will be highlighting PUMA\u2019s legacy as a classic sneaker brand by asking a select group of iconic cultural leaders the essential question: What is a Classic? Our \u2018FOR ALL TIME\u2019 campaign will communicate PUMA\u2019s classic sneakers such as The Suede, and other products by telling inspiring stories of Iconic Culture Influencers, who have shaped the sneaker game over the last 50 years.\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"puma-launches-for-all-time-a-global-classics-platform-featuring-icons-of-culture","to_ping":"","pinged":"","post_modified":"2025-09-19 14:44:17","post_modified_gmt":"2025-09-19 14:44:17","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=36664","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[3],"tags_input":[],"id":36664,"author":"4","date":"2022-04-29 10:34:18","date_gmt":"2022-04-29 08:34:18","content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2022\/04\/Header-For-all-time.jpg\",\"filesize\":574642,\"sizes\":{\"medium\":{\"file\":\"Header-For-all-time-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":13452},\"large\":{\"file\":\"Header-For-all-time-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":118499},\"thumbnail\":{\"file\":\"Header-For-all-time-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7731},\"medium_large\":{\"file\":\"Header-For-all-time-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":71743},\"trp-custom-language-flag\":{\"file\":\"Header-For-all-time-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":443}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":36665,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/04\/Header-For-all-time.jpg\",\"title\":\"Header-For-all-time\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"FOR ALL TIME\",\"content\":\"A GLOBAL CLASSICS PLATFORM \"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eFOR ALL TIME! This year we will be highlighting PUMA\u2019s legacy as a classic sneaker brand by asking a select group of iconic cultural leaders the essential question: What is a Classic? Our \u2018FOR ALL TIME\u2019 campaign will communicate PUMA\u2019s classic sneakers such as The Suede, and other products by telling inspiring stories of Iconic Culture Influencers, who have shaped the sneaker game over the last 50 years.\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0022lazy\\u0022 title=\\u0022YouTube video player\\u0022 src=\\u0022https:\/\/www.youtube.com\/embed\/NFE_vzpE4pU\\u0022 width=\\u0022560\\u0022 height=\\u0022315\\u0022 frameborder=\\u00220\\u0022 allowfullscreen=\\u0022allowfullscreen\\u0022\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;We partner with Basketball and Classics Creative Director, JAY-Z and Roc Nation\u2019s Emory Jones, as the executive producers of \u201c\\u0026lt;strong\\u0026gt;The Collective,\\u0026lt;\/strong\\u0026gt;\u201d a team of creatives, influencers, and storytellers who have had a timeless influence in each of their respective fields. Each member of The Collective will \\u0026lt;strong\\u0026gt;highlight various Classic PUMA sneaker silhouettes with interviews, creative content, and product designs\\u0026lt;\/strong\\u0026gt; that help define both what it means to be a Classic, and what it means to have timeless influence. \u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;As a key element of the project, each member of The Collective will \\u0026lt;strong\\u0026gt;hand select a rising member of the next generation of soon-to-be classic influencers\\u0026lt;\/strong\\u0026gt; within their fields and support their work and development with a financial grant as well as mentorship and promotional support. We will highlight these new members of the Collective, shining a light on those who very well may become the \u201cclassics\u201d of tomorrow.\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Over the next 8 months, The Collective will \\u0026lt;strong\\u0026gt;share their personal stories of growth and development\\u0026lt;\/strong\\u0026gt;, while also sharing the story of their personally selected Collective member. Each month we will see the release of new content via advertising, web content, and social media.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eNext year we will celebrate our 75th anniversary!\\u003c\/span\\u003e\\n\\u0026lt;br\/\\u0026gt;\\nPUMA has 75 years of rich history; 75 years of building relationships with some of the most impactful names across sport, music, fashion and entrepreneurship. June Ambrose merged hip hop into the luxury fashion space creating a blueprint for 90s and 00s style, Hype Williams transformed hip hop into art with his groundbreaking music videos, Emory Jones is a business and branding visionary, Lenny Santiago redefined on-the-move portraiture, Rhuigi challenged the traditions of American streetwear, Dapper Dan defined logomania before it had a name, and Mike Camargo brings community to the masses \u2013 the collective boasts 30+ years of cultural influence that has expanded that access of generations to come.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;em\\u0026gt;Stay tuned for more!\\u0026lt;\/em\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003eMeet \\u0022The Collective\\u0022\\u003c\/h2\\u003e\\n\\u003cp\\u003e\\u003cspan data-contrast=\\u0022auto\\u0022\\u003eThe Collective line up consists of: Roc Nation\u2019s Emory Jones, award-winning Designer and PUMA Creative Director June Ambrose, Harlem fashion innovator Dapper Dan, decorated Director and videographer Hype Williams, NBA Hall of Famer and PUMA Ambassador Walt Clyde Frazier, RHUDE Designer Rhuigi Villase\u00f1or, Creative Consultant and Founder of Upscale Vandal, Mike Camargo, and Legendary Photographer Lenny Santiago who stands as the Visual Director of Still Photography for the campaign.\u00a0\\u003c\/span\\u003e\\u003cspan data-ccp-props=\\u0022{\\u0026quot;201341983\\u0026quot;:0,\\u0026quot;335551550\\u0026quot;:6,\\u0026quot;335551620\\u0026quot;:6,\\u0026quot;335559740\\u0026quot;:288}\\u0022\\u003e\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\",\"width\":\"Wide\",\"style\":\"default\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003eFOR ALL TIME\\u003c\/h2\\u003e\\n\\u003cp\\u003eYou can find all information about the FOR ALL TIME platform \\u003ca href=\\u0022https:\/\/about.puma.com\/en\/this-is-puma\/brand-campaigns\/for-all-time\\u0022\\u003e\\u003cspan class=\\u0022text-style-2\\u0022\\u003ehere\\u003c\/span\\u003e\\u003c\/a\\u003e.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan data-contrast=\\u0022auto\\u0022\\u003eIt will house content and conversations with \\u003cem\\u003eThe Collective\\u003c\/em\\u003e alongside the YouTube with members campaign videos \\u003ca href=\\u0022https:\/\/youtu.be\/NFE_vzpE4pU\\u0022\\u003e\\u003cspan class=\\u0022text-style-2\\u0022\\u003ehere\\u003c\/span\\u003e\\u003c\/a\\u003e.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\",\"width\":\"Wide\",\"style\":\"default\"} \/--><!-- wp:puma\/row-image-single 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\/-->","title":"PUMA LAUNCHES \"FOR ALL TIME\" A GLOBAL CLASSICS PLATFORM FEATURING ICONS OF CULTURE","excerpt":"\u00a1PARA SIEMPRE! Este a\u00f1o destacaremos el legado de PUMA como marca cl\u00e1sica de zapatillas deportivas planteando a un selecto grupo de l\u00edderes culturales emblem\u00e1ticos la pregunta esencial: \u00bfQu\u00e9 es un cl\u00e1sico? Nuestra campa\u00f1a \u2018PARA SIEMPRE\u2019 dar\u00e1 a conocer las zapatillas deportivas cl\u00e1sicas de PUMA, como las Suede, y otros productos, contando historias inspiradoras de influyentes culturales emblem\u00e1ticos que han marcado el rumbo del mundo de las zapatillas deportivas durante los \u00faltimos 50 a\u00f1os.","status":"publish","password":"","name":"puma-launches-for-all-time-a-global-classics-platform-featuring-icons-of-culture","modified":"2025-09-19 14:44:17","modified_gmt":"2025-09-19 14:44:17","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[3],"datetime_local":"29 de abril de 2022, 8:34","date_local":"29 de abril de 2022","time_local":"8:34","slug":"puma-launches-for-all-time-a-global-classics-platform-featuring-icons-of-culture","url":"https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-launches-for-all-time-a-global-classics-platform-featuring-icons-of-culture\/","featured_image":{"width":1140,"height":640,"file":"2022\/04\/Header-For-all-time.jpg","filesize":574642,"sizes":{"medium":{"file":"Header-For-all-time-300x168.jpg","width":300,"height":168,"mime-type":"image\/jpeg","filesize":13452},"large":{"file":"Header-For-all-time-1024x575.jpg","width":1024,"height":575,"mime-type":"image\/jpeg","filesize":118499},"thumbnail":{"file":"Header-For-all-time-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":7731},"medium_large":{"file":"Header-For-all-time-768x431.jpg","width":768,"height":431,"mime-type":"image\/jpeg","filesize":71743},"trp-custom-language-flag":{"file":"Header-For-all-time-18x10.jpg","width":18,"height":10,"mime-type":"image\/jpeg","filesize":443}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":36665,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/04\/Header-For-all-time.jpg","title":"Header-For-all-time","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0},"headline":"PUMA LAUNCHES \u201cFOR ALL TIME\u201d A GLOBAL CLASSICS PLATFORM FEATURING ICONS OF CULTURE","categories":[{"term_id":3,"name":"Sportstyle","slug":"sportstyle","term_group":0,"term_taxonomy_id":3,"taxonomy":"category","description":"","parent":0,"count":415,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/es\/category\/sportstyle\/"}],"theCategory":{"term_id":3,"name":"Sportstyle","slug":"sportstyle","term_group":0,"term_taxonomy_id":3,"taxonomy":"category","description":"","parent":0,"count":415,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/es\/category\/sportstyle\/"},"isFeaturedArticle":true,"isTopArticle":false},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts\/36664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/comments?post=36664"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts\/36664\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/media\/36665"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/media?parent=36664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/categories?post=36664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}