{"id":36507,"date":"2022-04-25T14:21:26","date_gmt":"2022-04-25T12:21:26","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=36507"},"modified":"2025-12-03T09:51:06","modified_gmt":"2025-12-03T08:51:06","slug":"pumas-circularity-project-rejersey-takes-center-stage-ahead-of-manchester-city-match","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/es\/corporate\/pumas-circularity-project-rejersey-takes-center-stage-ahead-of-manchester-city-match\/","title":{"rendered":"El proyecto de circularidad RE:JERSEY de PUMA cobra protagonismo antes del partido contra el Manchester City"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/es\/\">Inicio<\/a>\/\n        <a href=\"\/es\/category\/corporate\/\">Corporativo<\/a>\/\n        El proyecto de circularidad RE:JERSEY de PUMA cobra protagonismo antes del partido contra el Manchester City\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/04\/REJERSEY_CATchUpHeader.png\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/es\/category\/corporate\/\">Corporativo<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fcorporate%2Fpumas-circularity-project-rejersey-takes-center-stage-ahead-of-manchester-city-match%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fcorporate%2Fpumas-circularity-project-rejersey-takes-center-stage-ahead-of-manchester-city-match%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/es\/corporate\/pumas-circularity-project-rejersey-takes-center-stage-ahead-of-manchester-city-match\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fcorporate%2Fpumas-circularity-project-rejersey-takes-center-stage-ahead-of-manchester-city-match%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >RE:JERSEY en el centro de la escena<\/h1>\n        <div class=\"articleintro\" >Proyecto de circularidad RE:JERSEY de PUMA en el partido del Manchester City<\/div>\n        <div class=\"date\">25 de abril de 2022 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;PUMA\\u2019s circularity project RE:JERSEY takes center stage ahead of Manchester City match&quot;, \"text\": &quot;On Saturday\\u00b4s match against Watford, Manchester City players wore special PUMA jerseys, which were made using repurposed football jerseys as part of our innovative recycling project RE:JERSEY. Learn more!\\n\\u00a0\\nRE:JERSEY aims to reduce waste and pave the way towards more circular production models in the future. While our PUMA football kits on the market today are already made from 100% recycled polyester, the RE:JERSEY shirts worn ahead of Saturday\\u2019s game are made with 75% repurposed football jerseys. The remaining 25% comes from SEAQUAL \\u00ae MARINE PLASTIC.\\nParticipate in RE:JERSEY!\\nStarting today, we will set up special collection bins at the City Store next to the Etihad Stadium to invite fans to donate their old polyester items so they can become a part of this garment-to-garment recycling project. The club will also set up take-back bins in other parts of the Etihad Campus.\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/es\/corporate\/pumas-circularity-project-rejersey-takes-center-stage-ahead-of-manchester-city-match\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/es\/corporate\/pumas-circularity-project-rejersey-takes-center-stage-ahead-of-manchester-city-match\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/es\/corporate\/pumas-circularity-project-rejersey-takes-center-stage-ahead-of-manchester-city-match\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fcorporate%2Fpumas-circularity-project-rejersey-takes-center-stage-ahead-of-manchester-city-match%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fcorporate%2Fpumas-circularity-project-rejersey-takes-center-stage-ahead-of-manchester-city-match%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">En el partido del s\u00e1bado contra el Watford, los jugadores del Manchester City lucieron camisetas PUMA especiales, confeccionadas con camisetas de f\u00fatbol reutilizadas como parte de nuestro innovador proyecto de reciclaje RE:JERSEY. M\u00e1s informaci\u00f3n<\/span>\n<br\/>\u00a0<br\/>\n<br\/>RE:JERSEY pretende reducir los residuos y allanar el camino hacia modelos de producci\u00f3n m\u00e1s circulares en el futuro. Aunque nuestras equipaciones de f\u00fatbol PUMA que se comercializan hoy en d\u00eda ya est\u00e1n fabricadas con <strong>100% poli\u00e9ster reciclado<\/strong>, Las camisetas RE:JERSEY que se llevar\u00e1n antes del partido del s\u00e1bado son las siguientes <strong>fabricado con camisetas de f\u00fatbol reutilizadas 75%<\/strong>. La 25% restante procede de SEAQUAL \u00ae MARINE PLASTIC.<br\/>\n<span class=\"textStyle_intro\">\u00a1Participe en RE:JERSEY!<\/span>\n<br\/>A partir de hoy, instalaremos contenedores especiales de recogida en la City Store, junto al Etihad Stadium, para invitar a los aficionados a donar sus prendas viejas de poli\u00e9ster y que puedan formar parte de este proyecto de reciclaje de prendas. El club tambi\u00e9n instalar\u00e1 <strong>contenedores de recogida<\/strong> en otras partes del Campus Etihad.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"RE JERSEY\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/04\/CATchUpGallery.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Antes del partido del s\u00e1bado, el c\u00edrculo central del estadio Etihad de Manchester luc\u00eda el mensaje \u201c<strong>Comer, dormir, ciudad Repetir - 100% RE:JERSEY<\/strong>\u201d en un patchwork azul brillante, elaborado con materiales reciclados. Este patchwork tambi\u00e9n se reciclar\u00e1 como parte del experimento.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">\u201cComo parte de nuestra estrategia de sostenibilidad Forever Better, queremos asumir m\u00e1s responsabilidad cuando se trata del final de la vida \u00fatil de nuestros productos. Con RE:JERSEY, estamos dando un paso importante en el reciclaje de prendas que nos ayudar\u00e1 a reducir los residuos en el futuro.\u201d - Matthias B\u00e4umer, Director General BU Teamsport de PUMA<\/span>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/1yIjGY7AkIQ\" title=\"Reproductor de v\u00eddeo YouTube\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Los productos fabricados en el proyecto RE:JERSEY tambi\u00e9n har\u00e1n un <strong>aparici\u00f3n durante los pr\u00f3ximos calentamientos previos a los partidos del equipo femenino del Manchester City contra el Leicester el domingo, as\u00ed como de los clubes PUMA AC Milan, Borussia Dortmund y Olympique de Marsella en abril y mayo.<\/strong>.<br\/>\n<br\/>En el proceso de reciclado utilizado para nuestro proyecto RE:JERSEY, pueden utilizarse incluso prendas viejas con logotipos, bordados e insignias de clubes, ya que el material se descompone qu\u00edmicamente en sus componentes principales (despolimerizaci\u00f3n). A continuaci\u00f3n, se filtran los colores y el material se vuelve a unir qu\u00edmicamente para crear un hilo (repolimerizaci\u00f3n) que tiene las mismas caracter\u00edsticas de rendimiento que el poli\u00e9ster virgen.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Gracias a su victoria por 5-1 sobre el Watford este fin de semana, el equipo PUMA Man City mantuvo su liderato en la Premier League.<br\/>\n<br\/>\u00a0<br\/>\n<br\/><strong>\u00a1Vamos Ciudad!<\/strong>\n<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>RE:JERSEY<\/h2>\n<p>El experimento piloto RE:JERSEY forma parte del Laboratorio Circular de PUMA y su <strong>Siempre mejor<\/strong> plataforma de sostenibilidad. Como parte de Circular Lab, PUMA anunci\u00f3 el a\u00f1o pasado el programa RE:SUEDE, que pone a prueba si la empresa puede fabricar una versi\u00f3n biodegradable de su ic\u00f3nica zapatilla Suede.<\/p>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnNarrow spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Narrow;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/11\/FB-logo.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t\t<div class=\"descr\">Nuestro objetivo es compartir los resultados y la informaci\u00f3n obtenida de este experimento con la industria para lograr un impacto a\u00fan mayor a la hora de abordar el reto de la gesti\u00f3n de residuos en la industria del calzado en general. La circularidad es uno de los pilares de la estrategia de sostenibilidad FOREVER BETTER de PUMA. Para 2025, PUMA pretende reducir los residuos aumentando el nivel de poli\u00e9ster reciclado en sus productos a 75%, estableciendo sistemas de recogida de productos en sus principales mercados y desarrollando opciones de materiales reciclados para el cuero, el caucho, el algod\u00f3n y el poliuretano. <\/div>\n\t<\/div>\n<\/div>\n\n<div class=\"row articleMulti1 spacing\">\n\t    <div class=\"col articleTeaser\" >\n\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/corporate\/rejersey-puma-trials-garment-to-garment-recycling-in-circularity-project-using-old-football-kits-to-produce-new-ones\/\" \n\t\t\t     tabindex=\"-1\" \n\t\t\t    id=\"35598\"\n\t\t\t     style=\"width:100%;position:relative;overflow:hidden;\t\t\t    aspect-ratio:1\t\t\t    ;\" >\n\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t    class=\"hoverZoom\"\n\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/03\/Header-Rejersey.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/es\/category\/corporate\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Corporativo<\/a>\n\t        <h4>Nuestro experimento piloto RE:JERSEY<\/h4>\n\t\t\t<div class=\"description shortExcerpt\">\n\t\t\t\tPondremos a prueba un proceso de producci\u00f3n innovador para utilizar camisetas de f\u00fatbol ya existentes para fabricar otras nuevas. Esta iniciativa pretende reducir los residuos y allanar el camino hacia modelos de producci\u00f3n m\u00e1s circulares en el futuro. El proceso utilizado en RE:JERSEY significa que ahora se pueden utilizar prendas viejas con logotipos, bordados e insignias de clubes, que antes obstaculizaban los esfuerzos de reciclaje para convertir prendas viejas en nuevas. El proyecto RE:JERSEY toma las equipaciones de f\u00fatbol como ingrediente principal para crear hilo para nuevas camisetas. Los productos fabricados en el proyecto RE:JERSEY se utilizar\u00e1n en el campo durante los calentamientos previos a los partidos de los clubes PUMA Manchester City, AC Milan, Borussia Dortmund y Olympique de Marseille. Los equipos lucir\u00e1n las camisetas antes de sus respectivos partidos de liga a finales de abril y mayo, empezando por el Manchester City el 23 de abril. \u00a1Desc\u00fabrelas!\n\n\n\t\t\t<\/div>\n\t\t\t<a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/es\/corporate\/rejersey-puma-trials-garment-to-garment-recycling-in-circularity-project-using-old-football-kits-to-produce-new-ones\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n\t\t<\/div>\n<\/div>\n\n<!-- row article teaser 3 -->\n<div class=\"rowArticleTeaser3\">\n\t<div class=\"row rowTwoColumnsFull spacing\">\n\t    <div style=\"padding:none\">\n\t\t\t<div class=\"col articleTeaser\">\n\t\t\t    <div class=\"\">\n\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/es\/category\/sportstyle\/\" class=\"secondary\">Sportstyle<\/a>\n\t\t\t        <h4>PUMA prueba la versi\u00f3n biodegradable RE:SUEDE de su zapatilla m\u00e1s emblem\u00e1tica<\/h4>\n\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t        \u00a1Saluda a la RE:SUEDE! Hemos desarrollado una versi\u00f3n experimental de nuestra zapatilla m\u00e1s ic\u00f3nica, la SUEDE, para probar un producto que la haga biodegradable. Con ello, PUMA pretende satisfacer la creciente demanda de productos sostenibles para un futuro mejor. La RE:SUEDE, que utiliza la \u00faltima tecnolog\u00eda disponible en la actualidad, se fabricar\u00e1 con materiales m\u00e1s sostenibles como el ante curtido Zeology, el TPE biodegradable y las fibras de c\u00e1\u00f1amo. Desde su primera iteraci\u00f3n en 1968, la PUMA SUEDE ha estado a la vanguardia de los cambios culturales. Con la RE:SUEDE, queremos ofrecer a nuestros consumidores una opci\u00f3n elegante y m\u00e1s sostenible, al tiempo que mostramos las \u00faltimas tecnolog\u00edas.\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<a class=\"buttonSec articleslider\" href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-pilots-testing-for-biodegradable-resuede-version-of-its-most-iconic-sneaker\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-pilots-testing-for-biodegradable-resuede-version-of-its-most-iconic-sneaker\/\" \n\t\t\t\t\t    \n\t\t\t\t\t     style=\"height:200px;position:relative;overflow:hidden;\t\t\t\t\t    aspect-ratio:2\t\t\t\t\t    ;\" >\n\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t    class=\"hoverZoom\"\n\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/11\/Header-Re-suede.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t    <\/div>\n\t    <div class=\"col\">\n\t\t\t<br\/>\n\t\t\t<div style=\"display:grid;grid-template-rows: auto auto auto;\">\n\t\t\t\t\t<div>\n\n\t\t\t\t\t\t<div class=\"teaser3inner\" >\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t\t<div class=\"rowArticleItem articleTeaser\">\n\t\t\t\t\t\t\t    <div>\n\t\t\t\t\t\t\t\t\t<a class=\"hoverzooma teaserVertImg scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/corporate\/resuede-sign-up-for-your-chance-to-be-part-of-pumas-experiment-in-biodegradability\/\" \n\t\t\t\t\t\t\t\t\t    id=\"34663\"\n\t\t\t\t\t\t\t\t\t     style=\"height:200px;width:200px;;position:relative;overflow:hidden;\t\t\t\t\t\t\t\t\t    aspect-ratio:1\t\t\t\t\t\t\t\t\t    ;\" >\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t\t\t\t\t    class=\"hoverZoom\"\n\t\t\t\t\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/02\/Resuede-Header.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t\t\t\t\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t    <\/div>\n\t\t\t\t\t\t\t    <div class=\"innerpadd\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/es\/category\/corporate\/\" class=\"secondary2\">Corporativo<\/a>\n\t\t\t\t\t\t\t        <h4>\u00danete a nuestro experimento RE:SUEDE sobre biodegradabilidad.<\/h4>\n\t\t\t\t\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t\t\t\t\t        \u00bfQuieres probar nuestro nuevo RE:SUEDE? Con el proyecto RE:SUEDE, PUMA tiene la ambici\u00f3n de establecer nuevos est\u00e1ndares de sostenibilidad para nuestra ic\u00f3nica SUEDE. Probaremos si la zapatilla puede biodegradarse en el entorno controlado de una instalaci\u00f3n industrial de compostaje. Ahora mismo, estamos buscando 500 personas en Alemania para que se unan a nuestros embajadores de marca, como Cara Delevingne y Rapha\u00ebl Varane. \u00bfTe apuntas?\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t\t\t<a class=\"articleslider\" href=\"https:\/\/www.puma-catchup.com\/es\/corporate\/resuede-sign-up-for-your-chance-to-be-part-of-pumas-experiment-in-biodegradability\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div>\n\t\t\t\t\t\t<div class=\"nodesktop\">\n\t\t\t\t\t\t\t<br\/><br\/>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<div class=\"teaser3inner\" >\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t\t<div class=\"rowArticleItem articleTeaser\">\n\t\t\t\t\t\t\t    <div>\n\t\t\t\t\t\t\t\t\t<a class=\"hoverzooma teaserVertImg scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/sports\/puma-introduces-the-first-mile-pack-football-boots-made-from-recycled-materials\/\" \n\t\t\t\t\t\t\t\t\t    id=\"34511\"\n\t\t\t\t\t\t\t\t\t     style=\"height:200px;width:200px;;position:relative;overflow:hidden;\t\t\t\t\t\t\t\t\t    aspect-ratio:1\t\t\t\t\t\t\t\t\t    ;\" >\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t\t\t\t\t    class=\"hoverZoom\"\n\t\t\t\t\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/02\/Header-FirstMile-Future.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t\t\t\t\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t    <\/div>\n\t\t\t\t\t\t\t    <div class=\"innerpadd\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/es\/category\/sports\/\" class=\"secondary2\">Deportes<\/a>\n\t\t\t\t\t\t\t        <h4>PUMA PRESENTA EL PACK FIRST MILE: BOTAS DE F\u00daTBOL FABRICADAS CON MATERIALES RECICLADOS<\/h4>\n\t\t\t\t\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t\t\t\t\t        Estamos encantados de haber podido transformar la basura en una bota de f\u00fatbol de alto rendimiento que se utilizar\u00e1 al m\u00e1s alto nivel del juego. \u00a1Saluda a nuestro PUMA First Mile Pack! Hemos trabajado junto con First Mile desde 2019, pero es la primera vez, que utilizamos los hilos reciclados de First Mile en botas de f\u00fatbol. Para ello, utilizamos hilos reciclados desarrollados a partir de pl\u00e1stico post-consumo recogido por First Mile en Taiw\u00e1n China. El pl\u00e1stico se clasifica, se limpia, se tritura, se hila y luego se teje en un punto el\u00e1stico de ingenier\u00eda para crear botas de f\u00fatbol que jueguen m\u00e1s r\u00e1pido pero pisen un poco m\u00e1s ligero. \u00a1Renacer para rendir! M\u00e1s informaci\u00f3n sobre el proceso y nuestras botas de f\u00fatbol First Mile ULTRA 1.3 y FUTURE 1.2.\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t\t\t<a class=\"articleslider\" href=\"https:\/\/www.puma-catchup.com\/es\/sports\/puma-introduces-the-first-mile-pack-football-boots-made-from-recycled-materials\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>En el partido del s\u00e1bado contra el Watford, los jugadores del Manchester City lucieron camisetas PUMA especiales, confeccionadas con camisetas de f\u00fatbol reutilizadas como parte de nuestro innovador proyecto de reciclaje RE:JERSEY. M\u00e1s informaci\u00f3n<br \/>\n\u00a0<br \/>\nRE:JERSEY tiene como objetivo reducir los residuos y allanar el camino hacia modelos de producci\u00f3n m\u00e1s circulares en el futuro. Si bien nuestras equipaciones de f\u00fatbol PUMA que se comercializan actualmente ya est\u00e1n fabricadas con poli\u00e9ster reciclado 100%, las camisetas RE:JERSEY que se llevar\u00e1n en el partido del s\u00e1bado est\u00e1n fabricadas con camisetas de f\u00fatbol reutilizadas 75%. Los 25% restantes proceden de SEAQUAL \u00ae MARINE PLASTIC.<br \/>\n\u00a1Participe en RE:JERSEY!<br \/>\nA partir de hoy, instalaremos contenedores especiales en la tienda City Store, situada junto al estadio Etihad, para invitar a los aficionados a donar sus prendas viejas de poli\u00e9ster, que pasar\u00e1n a formar parte de este proyecto de reciclaje de ropa. El club tambi\u00e9n instalar\u00e1 contenedores de recogida en otras zonas del Etihad Campus.<\/p>","protected":false},"author":4,"featured_media":36506,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":2042,"meta-headline":"RE:JERSEY Takes Center Stage","footnotes":""},"categories":[6],"class_list":["post-36507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate"],"fullData":{"ID":36507,"post_author":"4","post_date":"2022-04-25 14:21:26","post_date_gmt":"2022-04-25 12:21:26","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":36506,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/04\/REJERSEY_CATchUpHeader.png\"},\"headline\":\"RE:JERSEY Takes Center Stage\",\"content\":\"PUMA\\u0026rsquo;s Circularity Project RE:JERSEY at Manchester City Match\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;On Saturday\\u0026acute;s match against Watford, Manchester City players wore special PUMA jerseys, which were made using repurposed football jerseys as part of our innovative recycling project RE:JERSEY. Learn more!\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026nbsp;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;RE:JERSEY aims to reduce waste and pave the way towards more circular production models in the future. While our PUMA football kits on the market today are already made from \\u0026lt;strong\\u0026gt;100% recycled polyester\\u0026lt;\/strong\\u0026gt;, the RE:JERSEY shirts worn ahead of Saturday\\u0026rsquo;s game are \\u0026lt;strong\\u0026gt;made with 75% repurposed football jerseys\\u0026lt;\/strong\\u0026gt;. The remaining 25% comes from SEAQUAL \\u0026reg; MARINE PLASTIC.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Participate in RE:JERSEY!\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Starting today, we will set up special collection bins at the City Store next to the Etihad Stadium to invite fans to donate their old polyester items so they can become a part of this garment-to-garment recycling project. The club will also set up \\u0026lt;strong\\u0026gt;take-back bins\\u0026lt;\/strong\\u0026gt; in other parts of the Etihad Campus.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2022\/04\/CATchUpGallery.png\",\"filesize\":2059267,\"sizes\":{\"medium\":{\"file\":\"CATchUpGallery-300x167.png\",\"width\":300,\"height\":167,\"mime-type\":\"image\/png\",\"filesize\":36259},\"large\":{\"file\":\"CATchUpGallery-1024x570.png\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/png\",\"filesize\":327082},\"thumbnail\":{\"file\":\"CATchUpGallery-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":17856},\"medium_large\":{\"file\":\"CATchUpGallery-768x427.png\",\"width\":768,\"height\":427,\"mime-type\":\"image\/png\",\"filesize\":187465},\"trp-custom-language-flag\":{\"file\":\"CATchUpGallery-18x10.png\",\"width\":18,\"height\":10,\"mime-type\":\"image\/png\",\"filesize\":786}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":36503,\"alt\":\"RE JERSEY\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/04\/CATchUpGallery.png\",\"title\":\"RE JERSEY\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"id\":36503,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/04\/CATchUpGallery.png\"},\"style\":\"Wide\",\"aspect\":\"0\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;Ahead of Saturday\\u0026rsquo;s game, the center circle at the Etihad Stadium in Manchester carried the message \\u0026ldquo;\\u0026lt;strong\\u0026gt;Eat, Sleep, City Repeat \\u0026ndash; 100% RE:JERSEY\\u0026lt;\/strong\\u0026gt;\\u0026rdquo; on a bright blue patchwork, which was crafted using recycled materials. This patchwork will also be recycled as part of the experiment.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;\\u0026ldquo;As part of our Forever Better sustainability strategy, we want to take more responsibility when it comes to the end of life of our products. With RE:JERSEY, we are taking an important step in garment-to-garment recycling which will help us reduce waste in the future.\\u0026rdquo; \\u0026ndash; Matthias B\\u0026auml;umer, General Manager BU Teamsport at PUMA\\u0026lt;\/span\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0026quot;lazy\\u0026quot; width=\\u0026quot;560\\u0026quot; height=\\u0026quot;315\\u0026quot; src=\\u0026quot;https:\/\/www.youtube.com\/embed\/1yIjGY7AkIQ\\u0026quot; title=\\u0026quot;YouTube video player\\u0026quot; frameborder=\\u0026quot;0\\u0026quot; allow=\\u0026quot;accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\u0026quot; allowfullscreen\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;The products made in the\\u0026nbsp;RE:JERSEY project will also make an \\u0026lt;strong\\u0026gt;appearance during the upcoming pre-match warm-ups by Manchester City\\u0026rsquo;s Women\\u0026rsquo;s Team against Leicester on Sunday, as well as by PUMA Clubs AC Milan, Borussia Dortmund and Olympique de Marseille in April and May\\u0026lt;\/strong\\u0026gt;.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;In the recycling process used for our RE:JERSEY project, even old garments that feature logos, embroideries and club badges can be used, as the material is chemically broken down into its main components (depolymerization). Colours are then filtered out and the material is chemically put back together to create a yarn (repolymerization) that has the same performance characteristics as virgin polyester.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;Thanks to a 5-1 win over Watford this weekend, PUMA team Man City maintained it\\u0026rsquo;s lead in the premier league.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026nbsp;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;GO City!\\u0026lt;\/strong\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;RE:JERSEY\\u0026lt;\/h2\\u0026gt;\\n\\u0026lt;p\\u0026gt;The\\u0026nbsp;RE:JERSEY\\u0026nbsp;pilot experiment is part of PUMA\\u0026rsquo;s Circular Lab and its \\u0026lt;strong\\u0026gt;Forever Better\\u0026lt;\/strong\\u0026gt; sustainability platform. As part of Circular Lab, PUMA announced the\\u0026nbsp;RE:SUEDE program last year, which tests, whether the company can make a biodegradable version of its iconic Suede sneaker.\\u0026lt;\/p\\u0026gt;\\n\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-image-single {\"migrateBlock\":true,\"title\":\"\",\"images\":[{\"width\":720,\"height\":1040,\"file\":\"2021\/11\/FB-logo.jpg\",\"filesize\":85548,\"sizes\":{\"medium\":{\"file\":\"FB-logo-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":8105},\"large\":{\"file\":\"FB-logo-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":44215},\"thumbnail\":{\"file\":\"FB-logo-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":3698},\"trp-custom-language-flag\":{\"file\":\"FB-logo-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":316}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":31465,\"alt\":\"\",\"caption\":\"We aim to share the results and insights gained from this experiment within the industry to achieve an even bigger impact when it comes to addressing the challenge of waste management in the footwear industry in general. Circularity is one of the pillars of PUMA\u2019s FOREVER BETTER sustainability strategy. By 2025, PUMA aims to reduce waste by increasing the level of recycled polyester in its products to 75%, setting up product takeback schemes in its major markets and developing recycled material options for leather, rubber, cotton and polyurethane. \",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/11\/FB-logo.jpg\",\"title\":\"FB-logo\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"headlines\":[\"\"],\"showCaptions\":[false],\"portraitMode\":[false],\"image\":{\"id\":31465,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/11\/FB-logo.jpg\"},\"style\":\"Narrow\",\"aspect\":\"0\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-article-multi {\"migrateBlock\":true,\"title\":\"\",\"mode\":\"manual\",\"numArticles\":1,\"manualArticles\":[{\"id\":35598}],\"aspect\":\"1\",\"category\":[],\"articles\":\"\",\"includeTopStories\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-article-teaser-3 {\"migrateBlock\":true,\"numArticles\":3,\"title\":\"\",\"icon\":\"icon-puma\",\"manualArticles\":[{\"id\":31440},{\"id\":34663},{\"id\":34511}],\"mode\":\"manual\",\"articles\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","post_title":"PUMA\u2019s circularity project RE:JERSEY takes center stage ahead of Manchester City match","post_excerpt":"On Saturday\u00b4s match against Watford, Manchester City players wore special PUMA jerseys, which were made using repurposed football jerseys as part of our innovative recycling project RE:JERSEY. Learn more!\n\u00a0\nRE:JERSEY aims to reduce waste and pave the way towards more circular production models in the future. While our PUMA football kits on the market today are already made from 100% recycled polyester, the RE:JERSEY shirts worn ahead of Saturday\u2019s game are made with 75% repurposed football jerseys. The remaining 25% comes from SEAQUAL \u00ae MARINE PLASTIC.\nParticipate in RE:JERSEY!\nStarting today, we will set up special collection bins at the City Store next to the Etihad Stadium to invite fans to donate their old polyester items so they can become a part of this garment-to-garment recycling project. The club will also set up take-back bins in other parts of the Etihad Campus.\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"pumas-circularity-project-rejersey-takes-center-stage-ahead-of-manchester-city-match","to_ping":"","pinged":"","post_modified":"2025-12-03 09:51:06","post_modified_gmt":"2025-12-03 08:51:06","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=36507","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[6],"tags_input":[],"id":36507,"author":"4","date":"2022-04-25 14:21:26","date_gmt":"2022-04-25 12:21:26","content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":36506,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/04\/REJERSEY_CATchUpHeader.png\"},\"headline\":\"RE:JERSEY Takes Center Stage\",\"content\":\"PUMA\\u0026rsquo;s Circularity Project RE:JERSEY at Manchester City Match\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;On Saturday\\u0026acute;s match against Watford, Manchester City players wore special PUMA jerseys, which were made using repurposed football jerseys as part of our innovative recycling project RE:JERSEY. Learn more!\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026nbsp;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;RE:JERSEY aims to reduce waste and pave the way towards more circular production models in the future. While our PUMA football kits on the market today are already made from \\u0026lt;strong\\u0026gt;100% recycled polyester\\u0026lt;\/strong\\u0026gt;, the RE:JERSEY shirts worn ahead of Saturday\\u0026rsquo;s game are \\u0026lt;strong\\u0026gt;made with 75% repurposed football jerseys\\u0026lt;\/strong\\u0026gt;. The remaining 25% comes from SEAQUAL \\u0026reg; MARINE PLASTIC.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Participate in RE:JERSEY!\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Starting today, we will set up special collection bins at the City Store next to the Etihad Stadium to invite fans to donate their old polyester items so they can become a part of this garment-to-garment recycling project. The club will also set up \\u0026lt;strong\\u0026gt;take-back bins\\u0026lt;\/strong\\u0026gt; in other parts of the Etihad Campus.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2022\/04\/CATchUpGallery.png\",\"filesize\":2059267,\"sizes\":{\"medium\":{\"file\":\"CATchUpGallery-300x167.png\",\"width\":300,\"height\":167,\"mime-type\":\"image\/png\",\"filesize\":36259},\"large\":{\"file\":\"CATchUpGallery-1024x570.png\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/png\",\"filesize\":327082},\"thumbnail\":{\"file\":\"CATchUpGallery-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":17856},\"medium_large\":{\"file\":\"CATchUpGallery-768x427.png\",\"width\":768,\"height\":427,\"mime-type\":\"image\/png\",\"filesize\":187465},\"trp-custom-language-flag\":{\"file\":\"CATchUpGallery-18x10.png\",\"width\":18,\"height\":10,\"mime-type\":\"image\/png\",\"filesize\":786}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":36503,\"alt\":\"RE JERSEY\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/04\/CATchUpGallery.png\",\"title\":\"RE JERSEY\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"id\":36503,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/04\/CATchUpGallery.png\"},\"style\":\"Wide\",\"aspect\":\"0\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;Ahead of Saturday\\u0026rsquo;s game, the center circle at the Etihad Stadium in Manchester carried the message \\u0026ldquo;\\u0026lt;strong\\u0026gt;Eat, Sleep, City Repeat \\u0026ndash; 100% RE:JERSEY\\u0026lt;\/strong\\u0026gt;\\u0026rdquo; on a bright blue patchwork, which was crafted using recycled materials. This patchwork will also be recycled as part of the experiment.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;\\u0026ldquo;As part of our Forever Better sustainability strategy, we want to take more responsibility when it comes to the end of life of our products. With RE:JERSEY, we are taking an important step in garment-to-garment recycling which will help us reduce waste in the future.\\u0026rdquo; \\u0026ndash; Matthias B\\u0026auml;umer, General Manager BU Teamsport at PUMA\\u0026lt;\/span\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0026quot;lazy\\u0026quot; width=\\u0026quot;560\\u0026quot; height=\\u0026quot;315\\u0026quot; src=\\u0026quot;https:\/\/www.youtube.com\/embed\/1yIjGY7AkIQ\\u0026quot; title=\\u0026quot;YouTube video player\\u0026quot; frameborder=\\u0026quot;0\\u0026quot; allow=\\u0026quot;accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\\u0026quot; allowfullscreen\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;The products made in the\\u0026nbsp;RE:JERSEY project will also make an \\u0026lt;strong\\u0026gt;appearance during the upcoming pre-match warm-ups by Manchester City\\u0026rsquo;s Women\\u0026rsquo;s Team against Leicester on Sunday, as well as by PUMA Clubs AC Milan, Borussia Dortmund and Olympique de Marseille in April and May\\u0026lt;\/strong\\u0026gt;.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;In the recycling process used for our RE:JERSEY project, even old garments that feature logos, embroideries and club badges can be used, as the material is chemically broken down into its main components (depolymerization). Colours are then filtered out and the material is chemically put back together to create a yarn (repolymerization) that has the same performance characteristics as virgin polyester.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;Thanks to a 5-1 win over Watford this weekend, PUMA team Man City maintained it\\u0026rsquo;s lead in the premier league.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026nbsp;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;GO City!\\u0026lt;\/strong\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;RE:JERSEY\\u0026lt;\/h2\\u0026gt;\\n\\u0026lt;p\\u0026gt;The\\u0026nbsp;RE:JERSEY\\u0026nbsp;pilot experiment is part of PUMA\\u0026rsquo;s Circular Lab and its \\u0026lt;strong\\u0026gt;Forever Better\\u0026lt;\/strong\\u0026gt; sustainability platform. As part of Circular Lab, PUMA announced the\\u0026nbsp;RE:SUEDE program last year, which tests, whether the company can make a biodegradable version of its iconic Suede sneaker.\\u0026lt;\/p\\u0026gt;\\n\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-image-single {\"migrateBlock\":true,\"title\":\"\",\"images\":[{\"width\":720,\"height\":1040,\"file\":\"2021\/11\/FB-logo.jpg\",\"filesize\":85548,\"sizes\":{\"medium\":{\"file\":\"FB-logo-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":8105},\"large\":{\"file\":\"FB-logo-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":44215},\"thumbnail\":{\"file\":\"FB-logo-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":3698},\"trp-custom-language-flag\":{\"file\":\"FB-logo-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":316}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":31465,\"alt\":\"\",\"caption\":\"We aim to share the results and insights gained from this experiment within the industry to achieve an even bigger impact when it comes to addressing the challenge of waste management in the footwear industry in general. Circularity is one of the pillars of PUMA\u2019s FOREVER BETTER sustainability strategy. By 2025, PUMA aims to reduce waste by increasing the level of recycled polyester in its products to 75%, setting up product takeback schemes in its major markets and developing recycled material options for leather, rubber, cotton and polyurethane. \",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/11\/FB-logo.jpg\",\"title\":\"FB-logo\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"headlines\":[\"\"],\"showCaptions\":[false],\"portraitMode\":[false],\"image\":{\"id\":31465,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/11\/FB-logo.jpg\"},\"style\":\"Narrow\",\"aspect\":\"0\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-article-multi {\"migrateBlock\":true,\"title\":\"\",\"mode\":\"manual\",\"numArticles\":1,\"manualArticles\":[{\"id\":35598}],\"aspect\":\"1\",\"category\":[],\"articles\":\"\",\"includeTopStories\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-article-teaser-3 {\"migrateBlock\":true,\"numArticles\":3,\"title\":\"\",\"icon\":\"icon-puma\",\"manualArticles\":[{\"id\":31440},{\"id\":34663},{\"id\":34511}],\"mode\":\"manual\",\"articles\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","title":"El proyecto de circularidad RE:JERSEY de PUMA cobra protagonismo antes del partido contra el Manchester City","excerpt":"En el partido del s\u00e1bado contra el Watford, los jugadores del Manchester City lucieron camisetas PUMA especiales, confeccionadas con camisetas de f\u00fatbol reutilizadas como parte de nuestro innovador proyecto de reciclaje RE:JERSEY. M\u00e1s informaci\u00f3n\n \nRE:JERSEY pretende reducir los residuos y allanar el camino hacia modelos de producci\u00f3n m\u00e1s circulares en el futuro. Mientras que nuestras equipaciones de f\u00fatbol PUMA que se comercializan actualmente ya est\u00e1n fabricadas con 100% de poli\u00e9ster reciclado, las camisetas RE:JERSEY que se usaron antes del partido del s\u00e1bado est\u00e1n hechas con 75% de camisetas de f\u00fatbol reutilizadas. Las 25% restantes proceden de SEAQUAL \u00ae MARINE PLASTIC.\n\u00a1Participa en RE:JERSEY!\nA partir de hoy, instalaremos contenedores especiales de recogida en la City Store, junto al Etihad Stadium, para invitar a los aficionados a donar sus viejas prendas de poli\u00e9ster y que puedan formar parte de este proyecto de reciclaje de prendas de vestir. El club tambi\u00e9n instalar\u00e1 contenedores de recogida en otras partes del Etihad Campus.","status":"publish","password":"","name":"El proyecto de circularidad de los Pumas: Rejersey toma el protagonismo antes del partido contra el Manchester City.","modified":"2025-12-03 09:51:06","modified_gmt":"2025-12-03 08:51:06","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[6],"datetime_local":"25 de abril de 2022, 12:21","date_local":"25 de abril de 2022","time_local":"12:21","slug":"pumas-circularity-project-rejersey-takes-center-stage-ahead-of-manchester-city-match","url":"https:\/\/www.puma-catchup.com\/es\/corporate\/pumas-circularity-project-rejersey-takes-center-stage-ahead-of-manchester-city-match\/","featured_image":{"width":1140,"height":640,"file":"2022\/04\/REJERSEY_CATchUpHeader.png","filesize":1332725,"sizes":{"medium":{"file":"REJERSEY_CATchUpHeader-300x168.png","width":300,"height":168,"mime-type":"image\/png","filesize":43353},"large":{"file":"REJERSEY_CATchUpHeader-1024x575.png","width":1024,"height":575,"mime-type":"image\/png","filesize":373708},"thumbnail":{"file":"REJERSEY_CATchUpHeader-150x150.png","width":150,"height":150,"mime-type":"image\/png","filesize":21353},"medium_large":{"file":"REJERSEY_CATchUpHeader-768x431.png","width":768,"height":431,"mime-type":"image\/png","filesize":224781},"trp-custom-language-flag":{"file":"REJERSEY_CATchUpHeader-18x10.png","width":18,"height":10,"mime-type":"image\/png","filesize":792}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":36506,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/04\/REJERSEY_CATchUpHeader.png","title":"REJERSEY_CATchUpHeader","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0},"headline":"RE:JERSEY Takes Center Stage","categories":[{"term_id":6,"name":"Corporativo","slug":"corporate","term_group":0,"term_taxonomy_id":6,"taxonomy":"category","description":"","parent":0,"count":133,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/es\/category\/corporate\/"}],"theCategory":{"term_id":6,"name":"Corporativo","slug":"corporate","term_group":0,"term_taxonomy_id":6,"taxonomy":"category","description":"","parent":0,"count":133,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/es\/category\/corporate\/"},"isFeaturedArticle":true,"isTopArticle":false},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts\/36507","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/comments?post=36507"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts\/36507\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/media\/36506"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/media?parent=36507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/categories?post=36507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}