{"id":36058,"date":"2022-04-14T09:20:38","date_gmt":"2022-04-14T07:20:38","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=36058"},"modified":"2025-09-19T14:44:31","modified_gmt":"2025-09-19T14:44:31","slug":"interview-with-puma-lead-designers-about-the-popular-mayze-silhouette","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/es\/sportstyle\/interview-with-puma-lead-designers-about-the-popular-mayze-silhouette\/","title":{"rendered":"Interview with PUMA Lead Designers about the popular Mayze silhouette"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/es\/\">Inicio<\/a>\/\n        <a href=\"\/es\/category\/sportstyle\/\">Sportstyle<\/a>\/ Entrevista con los dise\u00f1adores principales de PUMA sobre el popular modelo Mayze.\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"Mayze Lth Pop\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/04\/Header3.png\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/es\/category\/sportstyle\/\">Sportstyle<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsportstyle%2Finterview-with-puma-lead-designers-about-the-popular-mayze-silhouette%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsportstyle%2Finterview-with-puma-lead-designers-about-the-popular-mayze-silhouette%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/es\/sportstyle\/interview-with-puma-lead-designers-about-the-popular-mayze-silhouette\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsportstyle%2Finterview-with-puma-lead-designers-about-the-popular-mayze-silhouette%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >Simplemente incre\u00edble<\/h1>\n        <div class=\"articleintro\" >Los dise\u00f1adores principales de PUMA hablan sobre las nuevas Mayze Lth Pop <\/div>\n        <div class=\"date\">14 de abril de 2022 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;Interview with PUMA Lead Designers about the popular Mayze silhouette&quot;, \"text\": &quot;Taking inspiration from the streets and the SUEDE, these trainers feature a stacked rubber sole to give them an edgy, layered look. Elevate your style with Mayze! CATch Up spoke to two of the lead designers, Hyon Park (Lead Designer Sportstyle Footwear) &amp; Andrea Garc\\u00eda (Teamhead Design Sportstyle Footwear) about the design process of the popular silhouette and the inspiration behind it.\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/es\/sportstyle\/interview-with-puma-lead-designers-about-the-popular-mayze-silhouette\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/es\/sportstyle\/interview-with-puma-lead-designers-about-the-popular-mayze-silhouette\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/es\/sportstyle\/interview-with-puma-lead-designers-about-the-popular-mayze-silhouette\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsportstyle%2Finterview-with-puma-lead-designers-about-the-popular-mayze-silhouette%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsportstyle%2Finterview-with-puma-lead-designers-about-the-popular-mayze-silhouette%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Inspiradas en las calles y en las SUEDE, estas zapatillas cuentan con una suela de goma laminada que les da un aspecto vanguardista y estratificado. \u00a1Eleva tu estilo con Mayze! CATch Up habl\u00f3 con dos de los dise\u00f1adores principales, Hyon Park (dise\u00f1ador jefe de calzado deportivo) y Andrea Garc\u00eda (jefa de equipo de dise\u00f1o de calzado deportivo), sobre el proceso de dise\u00f1o de esta popular silueta y la inspiraci\u00f3n que hay detr\u00e1s de ella.<\/span>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" ><p>Siempre es un placer ver c\u00f3mo mis dise\u00f1os cobran vida, desde el primer boceto hasta las hermosas im\u00e1genes finales de la campa\u00f1a.<\/p>\n<br\/><br\/>Hyon Park, dise\u00f1ador jefe de calzado deportivo<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row two columns -->\n<div class=\"row rowTwoColumnsWide spacing\">\n    <div class=\"col articleText\">\n        <div ><strong class=\"textStyle_description\">ACERCA DE MAYZE...<\/strong>\n<br\/><strong>Hyon, \u00bfcu\u00e1l fue tu inspiraci\u00f3n para el dise\u00f1o del Mayze?\n<\/strong><br\/>\n<br\/>Hyon Park: La inspiraci\u00f3n clave es el icono de todos los tiempos de PUMA, \u2018SUEDE\u2019. Intent\u00e9 darle un nuevo aspecto al icono entendiendo a la generaci\u00f3n actual: se atreven a romper con las reglas y las tradiciones. Tras el gran \u00e9xito del estilo creeper de PUMA x Fenty, este modelo puede ser la nueva interpretaci\u00f3n de las plataformas emblem\u00e1ticas de PUMA para hoy en d\u00eda.<br\/>\n<\/div>\n    <\/div>\n    <div class=\"col articleText\">\n        <div ><br\/><strong>\u00bfC\u00f3mo fue el proceso de dise\u00f1o? \u00bfEst\u00e1s orgulloso del resultado y de la acogida que ha tenido en el mercado?<\/strong><br\/>\n<br\/>Hyon Park: S\u00ed. Estoy muy contento con la acogida que ha tenido en el mercado. Para el proceso de dise\u00f1o, empec\u00e9 por comprender cu\u00e1les son los elementos que componen el \u2018SUEDE\u2019. Hab\u00eda barras, texturas y agarres en forma de diamante en el utillaje. Jugu\u00e9 con la escala de todos los elementos del SUEDE y los exager\u00e9 para crear un nuevo aspecto.<br\/>\n<\/div>\n    <\/div>\n<\/div>\n<!-- row two columns -->\n<div class=\"row rowTwoColumnsWide spacing\">\n    <div class=\"col articleText\">\n        <div ><br\/><strong>\u00bfCu\u00e1ndo diste tus primeros pasos en el mundo del dise\u00f1o y desde cu\u00e1ndo trabajas para PUMA?<\/strong><br\/>\n<br\/>Hyon Park: Originalmente estudi\u00e9 dise\u00f1o de ropa femenina en Central Saint Martins, en Londres. Para mi colecci\u00f3n de graduaci\u00f3n, cre\u00e9 una colecci\u00f3n de ropa deportiva de alta costura inspirada en los corredores, y eso me llev\u00f3 a apasionarme por la ropa deportiva. Despu\u00e9s de la universidad, comenc\u00e9 mi primera carrera profesional como dise\u00f1adora de calzado y desde entonces me dedico con mucho gusto al dise\u00f1o de calzado. Mis conocimientos e inter\u00e9s por la moda son uno de mis puntos fuertes a la hora de dise\u00f1ar los productos de PUMA, ya que somos una marca de ropa deportiva muy vanguardista. Empec\u00e9 a trabajar para PUMA en abril de 2018.<br\/>\n<\/div>\n    <\/div>\n    <div class=\"col articleText\">\n        <div ><br\/><strong>\u00bfTienes alg\u00fan dise\u00f1o favorito o alg\u00fan dise\u00f1o del que te sientas especialmente orgulloso?<\/strong><br\/>\n<br\/>Hyon Park: Personalmente, me gusta la serie Fashion Warrior (Kyron, Hedra, Eris y Centaur) porque cuenta con una narrativa muy conceptual a lo largo de toda la franquicia. Tambi\u00e9n me gusta el modelo PUMA Rise, ya que fue mi primer calzado con un buen apoyo de marketing desde que empec\u00e9 a trabajar en PUMA. Siempre es un placer ver c\u00f3mo cobran vida mis dise\u00f1os, desde el primer boceto hasta las hermosas im\u00e1genes de la campa\u00f1a final.<br\/>\n<\/div>\n    <\/div>\n<\/div>\n<!-- row image multi 1 -->\n<div class=\"row rowImages3 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:2.0323014804845  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/04\/Gallery3-1-e1649747935116.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.7790132036136  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/04\/3-01-scaled-1.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.7790132036136  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/04\/3-02-scaled-1.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><strong class=\"textStyle_description\">Acerca de la nueva combinaci\u00f3n de colores: Mayze Lth Pop<\/strong>\n<br\/><strong>\u00bfCu\u00e1l fue la inspiraci\u00f3n para la nueva combinaci\u00f3n de colores de las Mayze que lleva la estrella del pop Dua Lipa?<\/strong><br\/>\n<br\/>Andrea Garc\u00eda: La inspiraci\u00f3n para esta nueva combinaci\u00f3n de colores fue aportar algo m\u00e1s colorido con toques de colores de temporada y detalles de TPU transl\u00facido en el tal\u00f3n, la entresuela y la leng\u00fceta. Esta silueta llamativa encaja perfectamente con la estrella del pop Dua Lipa.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image multi 1 -->\n<div class=\"row rowImages2 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/04\/Gallery2.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/04\/Gallery3.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnWide\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >Dua Lipa y Mayze Lth Pop<\/h2>\n    <\/div>\n<\/div>\n\t<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/gFkZHx_HxVc\/hqdefault.jpg\" class=\"printonly\" style=\"width:100%;aspect-ratio: 16\/9;\"\/>\n\t\t\t<div class=\"printonly\">https:\/\/www.youtube.com\/gFkZHx_HxVc<\/div>\n\t\t\t<iframe class=\"hideinprint\" style=\"width:100%;aspect-ratio: 16\/9;\" src=\"https:\/\/www.youtube.com\/embed\/gFkZHx_HxVc\" title=\"Reproductor de v\u00eddeo YouTube\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\t<\/div>\n<\/div>\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnWide\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >Otros dise\u00f1os de Hyon<\/h2>\n    <\/div>\n<\/div>\n<!-- row image slider -->\n\n<div class=\"row rowSlider1 spacing\">\n    <div class=\"col\">\n        <div class=\"arrowCircleCenter arrowBorder swiperoutside-button-prev swipeprevf48b719f-a408-40b6-bcb8-3cd53ff2028e\"><\/div>\n    <\/div>\n\t<div id=\"swipe_f48b719f-a408-40b6-bcb8-3cd53ff2028e\" class=\"swiper myswiper scrollAnim\" data-ssize=\"1\" data-id=\"f48b719f-a408-40b6-bcb8-3cd53ff2028e\">\n\t\t<div class=\"swiper-wrapper\">\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/04\/GalleryDesigns2.png);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/04\/GalleryDesigns.png);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/04\/Gallery4.png);background-position: 50% 0%;\"><\/div>\n\t\t<\/div>\n\t<\/div>\n        <div class=\"col\">\n        <div class=\"arrowCircleCenter arrowBorder swiperoutside-button-next swipenextf48b719f-a408-40b6-bcb8-3cd53ff2028e\"><\/div>\n        <\/div>\n<\/div>\n\n\n<!-- row image multi 1 -->\n<div class=\"row rowImages2 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t\t<h2 class=\"spacing2\">HYON PARK, DISE\u00d1ADOR JEFE DE CALZADO DEPORTIVO<\/h2>\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.55629139072848  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/04\/Gallery-2.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t\t<h2 class=\"spacing2\">Andrea Garc\u00eda, jefa del equipo de dise\u00f1o de calzado deportivo<\/h2>\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.55629139072848  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/04\/2Gallery.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<!-- row article teaser 3 -->\n<div class=\"rowArticleTeaser3\">\n\t<div class=\"row rowTwoColumnsFull spacing\">\n\t    <div style=\"padding:none\">\n\t\t\t<div class=\"col articleTeaser\">\n\t\t\t    <div class=\"\">\n\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/es\/category\/sportstyle\/\" class=\"secondary\">Sportstyle<\/a>\n\t\t\t        <h4>PRIMERA CAMPA\u00d1A EN SOLITARIO DE DUA LIPA CON PUMA PARA EL LANZAMIENTO DE LA ZAPATILLA MAYZE<\/h4>\n\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t        Hemos lanzado nuestra primera campa\u00f1a con la estrella mundial del pop Dua Lipa, fotografiada por el fot\u00f3grafo de moda Mario Sorrenti. Dua lleva la \u00faltima zapatilla, Mayze, un dise\u00f1o de PUMA, con un look atrevido y vanguardista.\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<a class=\"buttonSec articleslider\" href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/dua-lipas-first-solo-campaign-with-puma-for-the-release-of-the-mayze-sneaker\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/dua-lipas-first-solo-campaign-with-puma-for-the-release-of-the-mayze-sneaker\/\" \n\t\t\t\t\t    \n\t\t\t\t\t     style=\"height:200px;position:relative;overflow:hidden;\t\t\t\t\t    aspect-ratio:2\t\t\t\t\t    ;\" >\n\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t    class=\"hoverZoom\"\n\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/04\/Dua-header.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t    <\/div>\n\t    <div class=\"col\">\n\t\t\t<br\/>\n\t\t\t<div style=\"display:grid;grid-template-rows: auto auto auto;\">\n\t\t\t\t\t<div>\n\n\t\t\t\t\t\t<div class=\"teaser3inner\" >\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t\t<div class=\"rowArticleItem articleTeaser\">\n\t\t\t\t\t\t\t    <div>\n\t\t\t\t\t\t\t\t\t<a class=\"hoverzooma teaserVertImg scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/the-new-capsule-by-puma-and-dua-lipa-flutur-is-coming-soon\/\" \n\t\t\t\t\t\t\t\t\t    id=\"32696\"\n\t\t\t\t\t\t\t\t\t     style=\"height:200px;width:200px;;position:relative;overflow:hidden;\t\t\t\t\t\t\t\t\t    aspect-ratio:1\t\t\t\t\t\t\t\t\t    ;\" >\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t\t\t\t\t    class=\"hoverZoom\"\n\t\t\t\t\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/12\/Header-Dua.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t\t\t\t\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t    <\/div>\n\t\t\t\t\t\t\t    <div class=\"innerpadd\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/es\/category\/sportstyle\/\" class=\"secondary2\">Sportstyle<\/a>\n\t\t\t\t\t\t\t        <h4>LA NUEVA C\u00c1PSULA DE PUMA Y DUA LIPA, \u2018FLUTUR\u2019, LLEGAR\u00c1 PR\u00d3XIMAMENTE.<\/h4>\n\t\t\t\t\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t\t\t\t\t        \u201cFlutur\u201d es el nombre de la primera colaboraci\u00f3n entre PUMA y la superestrella mundial del pop, Dua Lipa. Prep\u00e1rate para esta c\u00e1psula de cuatro piezas inspirada en los a\u00f1os 90, que incluye tanto ropa como calzado. Y esto es solo el comienzo de lo que est\u00e1 por venir en 2022, cuando se lanzar\u00e1 la colecci\u00f3n completa. \u00a1Echa un vistazo!\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t\t\t<a class=\"articleslider\" href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/the-new-capsule-by-puma-and-dua-lipa-flutur-is-coming-soon\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div>\n\t\t\t\t\t\t<div class=\"nodesktop\">\n\t\t\t\t\t\t\t<br\/><br\/>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<div class=\"teaser3inner\" >\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t\t<div class=\"rowArticleItem articleTeaser\">\n\t\t\t\t\t\t\t    <div>\n\t\t\t\t\t\t\t\t\t<a class=\"hoverzooma teaserVertImg scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/the-story-behind-the-new-puma-x-dua-lipa-logo-flutur\/\" \n\t\t\t\t\t\t\t\t\t    id=\"32557\"\n\t\t\t\t\t\t\t\t\t     style=\"height:200px;width:200px;;position:relative;overflow:hidden;\t\t\t\t\t\t\t\t\t    aspect-ratio:1\t\t\t\t\t\t\t\t\t    ;\" >\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t\t\t\t\t    class=\"hoverZoom\"\n\t\t\t\t\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/12\/Header-New.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t\t\t\t\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t    <\/div>\n\t\t\t\t\t\t\t    <div class=\"innerpadd\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/es\/category\/sportstyle\/\" class=\"secondary2\">Sportstyle<\/a>\n\t\t\t\t\t\t\t        <h4>La historia detr\u00e1s del nuevo logo PUMA X Dua Lipa \u2018Flutur\u2019<\/h4>\n\t\t\t\t\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t\t\t\t\t        \n\n\n\nEsta semana est\u00e1 a punto de lanzarse la primera c\u00e1psula Dua Lipa x PUMA Flutur. Para que te emociones a\u00fan m\u00e1s, Dua y PUMA han creado un filtro especial para Instagram. Ella ya lo us\u00f3 el fin de semana y lo comparti\u00f3 con sus fans. \u00a1No dejes de probarlo! El filtro personalizado enlaza con el creativo cuento de hadas psicod\u00e9lico: el nuevo logotipo de Dua. Es un s\u00edmbolo de su colaboraci\u00f3n con nosotros y re\u00fane su nombre y la banda de forma PUMA que se transforma en una mariposa iridiscente. M\u00e1s informaci\u00f3n sobre el significado del logotipo.\n\n\n\n\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t\t\t<a class=\"articleslider\" href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/the-story-behind-the-new-puma-x-dua-lipa-logo-flutur\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Inspiradas en las calles y en las SUEDE, estas zapatillas cuentan con una suela de goma laminada que les da un aspecto vanguardista y estratificado. \u00a1Eleva tu estilo con Mayze! CATch Up habl\u00f3 con dos de los dise\u00f1adores principales, Hyon Park (dise\u00f1ador jefe de calzado deportivo) y Andrea Garc\u00eda (jefa de equipo de dise\u00f1o de calzado deportivo), sobre el proceso de dise\u00f1o de esta popular silueta y la inspiraci\u00f3n que hay detr\u00e1s de ella.<\/p>","protected":false},"author":15,"featured_media":36217,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":11851,"meta-headline":"","footnotes":""},"categories":[3],"class_list":["post-36058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportstyle"],"fullData":{"ID":36058,"post_author":"15","post_date":"2022-04-14 09:20:38","post_date_gmt":"2022-04-14 07:20:38","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2022\/04\/Header3.png\",\"filesize\":1053881,\"sizes\":{\"medium\":{\"file\":\"Header3-300x168.png\",\"width\":300,\"height\":168,\"mime-type\":\"image\/png\",\"filesize\":33303},\"large\":{\"file\":\"Header3-1024x575.png\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/png\",\"filesize\":278728},\"thumbnail\":{\"file\":\"Header3-150x150.png\",\"width\":150,\"height\":150,\"mime-type\":\"image\/png\",\"filesize\":17219},\"medium_large\":{\"file\":\"Header3-768x431.png\",\"width\":768,\"height\":431,\"mime-type\":\"image\/png\",\"filesize\":163858},\"trp-custom-language-flag\":{\"file\":\"Header3-18x10.png\",\"width\":18,\"height\":10,\"mime-type\":\"image\/png\",\"filesize\":789}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":36217,\"alt\":\"Mayze Lth Pop\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/04\/Header3.png\",\"title\":\"Mayze Lth Pop\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"Simply A-Mayze-ing\",\"content\":\"PUMA Lead Designers talk about the new Mayze Lth Pop \"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eTaking inspiration from the streets and the SUEDE, these trainers feature a stacked rubber sole to give them an edgy, layered look. Elevate your style with Mayze! CATch Up spoke to two of the lead designers, Hyon Park (Lead Designer Sportstyle Footwear) \\u0026amp; Andrea Garc\u00eda (Teamhead Design Sportstyle Footwear) about the design process of the popular silhouette and the inspiration behind it.\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cp\\u003eIt\u2019s always a pleasure to see how my designs come to life - from the very first sketch to the beautiful campaign images in the end.\\u003c\/p\\u003e\\n\\u003cbr\/\\u003e\\u003cbr\/\\u003eHyon Park, Lead Designer Sportstyle Footwear\",\"width\":\"Wide\",\"style\":\"quote\"} \/--><!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u003cstrong class=\\u0022textStyle_description\\u0022\\u003eABOUT THE MAYZE\u2026\\u003c\/strong\\u003e\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Hyon, what was your inspiration for the design of the Mayze?\\n\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Hyon Park: The key inspiration is PUMAs all-time icon \u2018SUEDE\u2019. I tried to give the icon a new look by understanding the generation now: they are daring to break with rules and traditions. After the big success of PUMA x Fenty\u2019s creeper style, this model can be the new interpretation of PUMA\u2019s signature platforms for today.\\u0026lt;br\/\\u0026gt;\\n\",\"contentRight\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;What was the design process like? Are you proud of the outcome and the market reception?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Hyon Park: Yes. I am very happy to see the market reception. For the design process I started with understanding what the elements are that the \u2018SUEDE\u2019 is made of. There were bars, textures, and diamond grips on the tooling. I played with the scale of all the elements of the SUEDE and exaggerated them into the new look.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\"} \/--><!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;When did you take your first steps in design and since when do you work for PUMA?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Hyon Park: I originally studied women\u2019s wear in Central Saint Martins in London. For my graduate collection I made a runner-inspired couture sportswear collection and that brought me to the passion in sportswear. After my school, I started my very first professional career as a footwear designer and I\u2019ve been happily doing footwear design since then. My knowledge and interest in fashion are one of my strengths when it comes to designing the products at PUMA as we are a very fashion-forward sportswear brand. I started working for PUMA in April 2018.\\u0026lt;br\/\\u0026gt;\\n\",\"contentRight\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Do you have a favorite design or a design you are particularly proud of?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Hyon Park: I personally like the fashion warrior series (Kyron, Hedra, Eris and Centaur) because it has a very conceptual storytelling through the franchise. I also like the PUMA Rise as it was simply my first shoe with a good marketing support since I started working at PUMA. It\u2019s always a pleasure to see how my designs come to live \u2013 from the very first sketch to the beautiful campaign images in the end.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\"} \/--><!-- wp:puma\/row-image-multi 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\/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cstrong class=\\u0022textStyle_description\\u0022\\u003eAbout the new colorway: Mayze Lth Pop\\u003c\/strong\\u003e\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;What was the inspiration for the new colorway of the Mayze worn by popstar Dua Lipa?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Andrea Garcia: The inspiration for this new colorway was to bring something more colorful with seasonal color pops and translucent TPU details on the heel, midsole and tongue. This stand-out silhouette perfectly fits the popstar Dua Lipa.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-multi 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Elevate your style with Mayze! CATch Up spoke to two of the lead designers, Hyon Park (Lead Designer Sportstyle Footwear) \\u0026amp; Andrea Garc\u00eda (Teamhead Design Sportstyle Footwear) about the design process of the popular silhouette and the inspiration behind it.\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cp\\u003eIt\u2019s always a pleasure to see how my designs come to life - from the very first sketch to the beautiful campaign images in the end.\\u003c\/p\\u003e\\n\\u003cbr\/\\u003e\\u003cbr\/\\u003eHyon Park, Lead Designer Sportstyle Footwear\",\"width\":\"Wide\",\"style\":\"quote\"} \/--><!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u003cstrong class=\\u0022textStyle_description\\u0022\\u003eABOUT THE MAYZE\u2026\\u003c\/strong\\u003e\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Hyon, what was your inspiration for the design of the Mayze?\\n\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Hyon Park: The key inspiration is PUMAs all-time icon \u2018SUEDE\u2019. I tried to give the icon a new look by understanding the generation now: they are daring to break with rules and traditions. After the big success of PUMA x Fenty\u2019s creeper style, this model can be the new interpretation of PUMA\u2019s signature platforms for today.\\u0026lt;br\/\\u0026gt;\\n\",\"contentRight\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;What was the design process like? Are you proud of the outcome and the market reception?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Hyon Park: Yes. I am very happy to see the market reception. For the design process I started with understanding what the elements are that the \u2018SUEDE\u2019 is made of. There were bars, textures, and diamond grips on the tooling. I played with the scale of all the elements of the SUEDE and exaggerated them into the new look.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\"} \/--><!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;When did you take your first steps in design and since when do you work for PUMA?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Hyon Park: I originally studied women\u2019s wear in Central Saint Martins in London. For my graduate collection I made a runner-inspired couture sportswear collection and that brought me to the passion in sportswear. After my school, I started my very first professional career as a footwear designer and I\u2019ve been happily doing footwear design since then. My knowledge and interest in fashion are one of my strengths when it comes to designing the products at PUMA as we are a very fashion-forward sportswear brand. 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\/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cstrong class=\\u0022textStyle_description\\u0022\\u003eAbout the new colorway: Mayze Lth Pop\\u003c\/strong\\u003e\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;What was the inspiration for the new colorway of the Mayze worn by popstar Dua Lipa?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Andrea Garcia: The inspiration for this new colorway was to bring something more colorful with seasonal color pops and translucent TPU details on the heel, midsole and tongue. 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