{"id":35694,"date":"2022-04-26T09:31:51","date_gmt":"2022-04-26T07:31:51","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=35694"},"modified":"2026-03-24T13:30:44","modified_gmt":"2026-03-24T12:30:44","slug":"from-the-puma-archive-celebrating-international-record-store-day-and-30-years-of-the-puma-disc-system","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/es\/our-legacy\/from-the-puma-archive-celebrating-international-record-store-day-and-30-years-of-the-puma-disc-system\/","title":{"rendered":"From the PUMA Archive: Celebrating International Record Store Day and 30 years of the PUMA DISC SYSTEM"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/es\/\">Inicio<\/a>\/\n        <a href=\"\/es\/category\/our-legacy\/\">Nuestro legado<\/a>\/\n        Del Archivo PUMA: Celebrando el D\u00eda Internacional de las Tiendas de Discos y los 30 a\u00f1os del PUMA DISC SYSTEM\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/04\/Header-DISC.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"\">Nuestro legado<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Four-legacy%2Ffrom-the-puma-archive-celebrating-international-record-store-day-and-30-years-of-the-puma-disc-system%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Four-legacy%2Ffrom-the-puma-archive-celebrating-international-record-store-day-and-30-years-of-the-puma-disc-system%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/es\/our-legacy\/from-the-puma-archive-celebrating-international-record-store-day-and-30-years-of-the-puma-disc-system\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Four-legacy%2Ffrom-the-puma-archive-celebrating-international-record-store-day-and-30-years-of-the-puma-disc-system%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >\u00a1Vamos a \u2018ENCENDERLO\u2019 de nuevo!<\/h1>\n        <div class=\"articleintro\" >Celebraci\u00f3n del D\u00eda Internacional de las Tiendas de Discos y de los 30 a\u00f1os del SISTEMA DE DISCOS PUMA <\/div>\n        <div class=\"date\">26 de abril de 2022 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;From the PUMA Archive: Celebrating International Record Store Day and 30 years of the PUMA DISC SYSTEM&quot;, \"text\": &quot;Learn more about the PUMA DISC SYSTEM from 1992 and the the former \\u2018TURN IT ON\\u2019 campaign.&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/es\/our-legacy\/from-the-puma-archive-celebrating-international-record-store-day-and-30-years-of-the-puma-disc-system\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/es\/our-legacy\/from-the-puma-archive-celebrating-international-record-store-day-and-30-years-of-the-puma-disc-system\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/es\/our-legacy\/from-the-puma-archive-celebrating-international-record-store-day-and-30-years-of-the-puma-disc-system\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Four-legacy%2Ffrom-the-puma-archive-celebrating-international-record-store-day-and-30-years-of-the-puma-disc-system%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Four-legacy%2Ffrom-the-puma-archive-celebrating-international-record-store-day-and-30-years-of-the-puma-disc-system%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">El s\u00e1bado pasado fue el D\u00eda Internacional de las Tiendas de Discos.  Sin duda, no hay mejor d\u00eda para celebrar tambi\u00e9n el 30 aniversario del lanzamiento de PUMA DISC SYSTEM. Hablamos con Helmut Fischer, fundador del Archivo PUMA y conocido como Mr. PUMA, sobre la antigua campa\u00f1a \u2018TURN IT ON\u2019 y encontramos algunos verdaderos tesoros del Archivo PUMA. Pero cuidado, \u00a1se trata de grandes canciones!<\/span><br><br>\u00bfSab\u00edas que...? El PUMA DISC SYSTEM lleg\u00f3 al mercado en 1992 con su innovadora tecnolog\u00eda, tras haber sido desarrollado y probado durante 1991. Para el lanzamiento en el mercado alem\u00e1n, se cre\u00f3 la campa\u00f1a \u2018TURN IT ON\u2019. Se trataba de una canci\u00f3n en un disco de vinilo flexible de 7\u201d. Este disco especial ha sido digitalizado y devuelto a la vida despu\u00e9s de 30 a\u00f1os.<br>\u00a0<br><br><span class=\"textStyle_intro\">\u00a1ESCUCHA \u2018TURN IT ON\u2019 !<\/span><br><br><iframe loading=\"lazy\" title=\"Reproductor de v\u00eddeo YouTube\" src=\"https:\/\/youtube.com\/embed\/J5N7OguJLOQ\" width=\"600\" height=\"400\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br><br><br><strong>Helmut, \u00bfc\u00f3mo surgi\u00f3 el eslogan de la campa\u00f1a \u201cEnci\u00e9ndelo\u201d?<\/strong><br><br>Helmut Fischer: El eslogan se inspira en el disco de la zapatilla. Todas las dem\u00e1s medidas publicitarias se derivaron de \u00e9l. \u00a1Todo ten\u00eda que girar!<br><br><br><strong>\u00bfCu\u00e1l es la historia del disco de vinilo?<\/strong><br><br>Helmut Fischer: Como todo ten\u00eda que rotar, surgi\u00f3 la idea del disco de vinilo. Adem\u00e1s del paquete de productos, el minorista recib\u00eda tambi\u00e9n un paquete promocional, que inclu\u00eda el disco de vinilo.<br><br><br><strong>\u00bfPuede decirnos algo sobre la canci\u00f3n del disco?<\/strong><br><br>Helmut Fischer: Una agencia creativa de Stuttgart compuso la canci\u00f3n en exclusiva y la grab\u00f3 con una banda en un estudio de grabaci\u00f3n. Puede reproducirse y escucharse en nuestro Archivo PUMA.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image multi 1 -->\n<div class=\"row rowImages2 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/03\/Unbenannt-1.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/03\/Unbenannt-3.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0  ; background-image: url(''); background-size: cover;background-position: 0% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<!-- row two columns -->\n<div class=\"row rowTwoColumns spacing\">\n    <div class=\"col articleText\">\n        <div ><p>Nacido como un sistema de cierre para botas de esqu\u00ed, el DISC lleg\u00f3 a PUMA en los a\u00f1os 90 y se lanz\u00f3 como un calzado de estilo de vida para ayudar a los ni\u00f1os (y a las mam\u00e1s) a evitar las molestas ataduras.<\/p><\/div>\n    <\/div>\n    <div class=\"col articleText\">\n        <div ><p>La PUMA DISC fue la primera zapatilla deportiva sin cordones del mundo, con un sistema de cables internos que tensan la parte superior para un ajuste perfecto.<\/p><\/div>\n    <\/div>\n<\/div>\n\n\n<!-- row image multi 1 -->\n<div class=\"row rowImages2 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/03\/Unbenannt-.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/03\/Unbenannt-2.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0  ; background-image: url(''); background-size: cover;background-position: 0% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<!-- row two columns -->\n<div class=\"row rowTwoColumns spacing\">\n    <div class=\"col articleText\">\n        <div ><p>La tecnolog\u00eda pionera de PUMA se present\u00f3 en varios folletos de venta al p\u00fablico.<\/p><\/div>\n    <\/div>\n    <div class=\"col articleText\">\n        <div ><p>Originalmente dise\u00f1ada para una gama de zapatillas de correr en 1991, no fue hasta un a\u00f1o despu\u00e9s cuando la DISC entr\u00f3 en la escena mundial del atletismo en los Juegos Ol\u00edmpicos de Barcelona.<\/p><\/div>\n    <\/div>\n<\/div>\n\n\n<!-- row image slider -->\n\n<div class=\"row rowSlider1 spacing\">\n\t\t\t<div class=\"col\">\n\t\t\t\t<div class=\"arrowCircleCenter arrowBorder swiperoutside-button-prev swipeprev3c7b57dc-6d71-48d4-a68c-780004bc7165\"><\/div>\n\t\t\t<\/div>\n\t<div id=\"swipe_3c7b57dc-6d71-48d4-a68c-780004bc7165\" class=\"swiper myswiper scrollAnim\" data-ssize=\"1\" data-id=\"3c7b57dc-6d71-48d4-a68c-780004bc7165\">\n\t\t<div class=\"swiper-wrapper\">\n\t\t\t    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:0.73545966228893 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/03\/1991.DISC-.-D.png);background-position: 50% 0%;\">\n\t\t\t\t<\/div>\n\t\t\t    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:0.70377019748654 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/03\/1991.DISC-.-D2.png);background-position: 50% 0%;\">\n\t\t\t\t<\/div>\n\t\t\t    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:0.71153846153846 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/03\/1992-1993_Turn-on-to-Revolution_Disc-System_eng.png);background-position: 50% 0%;\">\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t<div class=\"arrowCircleCenter arrowBorder swiperoutside-button-next swipenext3c7b57dc-6d71-48d4-a68c-780004bc7165\"><\/div>\n\t\t\t<\/div>\n<\/div>\n\n\n\n\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnWide\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >parte del material de marketing de la campa\u00f1a Disc <\/h2>\n    <\/div>\n<\/div>\n\n\n<!-- row image slider -->\n\n<div class=\"row rowSlider1 spacing\">\n\t\t\t<div class=\"col\">\n\t\t\t\t<div class=\"arrowCircleCenter arrowBorder swiperoutside-button-prev swipeprevff325bd4-2392-453a-8cd9-7b3e8d997bf0\"><\/div>\n\t\t\t<\/div>\n\t<div id=\"swipe_ff325bd4-2392-453a-8cd9-7b3e8d997bf0\" class=\"swiper myswiper scrollAnim\" data-ssize=\"1\" data-id=\"ff325bd4-2392-453a-8cd9-7b3e8d997bf0\">\n\t\t<div class=\"swiper-wrapper\">\n\t\t\t    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/04\/1Gallery.png);background-position: 50% 0%;\">\n\t\t\t\t<\/div>\n\t\t\t    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:1.78125 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/03\/Header-Disc.jpg);background-position: 50% 0%;\">\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t<div class=\"arrowCircleCenter arrowBorder swiperoutside-button-next swipenextff325bd4-2392-453a-8cd9-7b3e8d997bf0\"><\/div>\n\t\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>M\u00e1s informaci\u00f3n sobre el PUMA DISC SYSTEM de 1992 y la antigua campa\u00f1a \u2018TURN IT ON\u2019.<\/p>","protected":false},"author":15,"featured_media":36543,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":17204,"meta-headline":"Let&#039;s &#039;TURN IT ON&#039; again!","footnotes":""},"categories":[1091],"class_list":["post-35694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-our-legacy"],"fullData":{"ID":35694,"post_author":"15","post_date":"2022-04-26 09:31:51","post_date_gmt":"2022-04-26 07:31:51","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":36543,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/04\/Header-DISC.jpg\"},\"headline\":\"Let\\u0026#039;s \\u0026#039;TURN IT ON\\u0026#039; again!\",\"content\":\"Celebrating International Record Store Day and 30 years of the PUMA Disc SYSTEM \",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Last Saturday was International Record Store Day!\\u0026nbsp; There\\u0026rsquo;s certainly no better day to also celebrate the 30th anniversary of the PUMA DISC SYSTEM release. We talked to Helmut Fischer, founder of the PUMA Archive and known as Mr. PUMA, about the former \\u0026lsquo;TURN IT ON\\u0026rsquo; campaign and found some real PUMA Archive treasures. But watch out \\u0026ndash; it involves some great tunes!\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Did you know? The PUMA DISC SYSTEM hit the market in 1992 with it\\u0026rsquo;s innovative technology after being developed and tested during 1991. For the launch on the German marked, the campaign \\u0026lsquo;TURN IT ON\\u0026rsquo; has been created. It involved a song on a 7\\u0026rdquo; flexi vinyl disc. This special record has now been digitalized and brought back to life after 30 years.\\u0026lt;br\\u0026gt;\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;LISTEN TO \\u0026lsquo;TURN IT ON\\u0026rsquo; !\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;iframe loading=\\u0026quot;lazy\\u0026quot; title=\\u0026quot;YouTube video player\\u0026quot; src=\\u0026quot;https:\/\/youtube.com\/embed\/J5N7OguJLOQ\\u0026quot; width=\\u0026quot;600\\u0026quot; height=\\u0026quot;400\\u0026quot; frameborder=\\u0026quot;0\\u0026quot; allowfullscreen=\\u0026quot;allowfullscreen\\u0026quot;\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Helmut, how did the campaign slogan \\u0026ldquo;Turn it on\\u0026rdquo; come about?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Helmut Fischer: The slogan is inspired by the disc in the shoe. All further advertising measures were derived from it. Everything had to spin!\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;What is the story of the vinyl record?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Helmut Fischer: Since everything had to rotate, the idea of the vinyl record came up. In addition to the product package, the retailer also received a promotion package, which included the vinyl record.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Can you tell us anything about the song on the record?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Helmut Fischer: A creative agency from Stuttgart composed the song exclusively and recorded it with a band in a recording studio. It can be played and listened to in our PUMA Archive.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-multi {\"images\":[{\"id\":35744},{\"id\":35746},{\"id\":\"placeholder\"}],\"showCaptions\":[false,false],\"className\":\"\",\"style\":\"2\",\"aspect\":\"0\",\"headlines\":[],\"captions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;p\\u0026gt;Born as a ski boot locking system, the DISC made it to PUMA in the 90s and was launched as a lifestyle shoe to help kids (and mummys) to avoid annoying tying.\\u0026lt;\/p\\u0026gt;\",\"contentRight\":\"\\u0026lt;p\\u0026gt;The PUMA DISC was the world\\u0026rsquo;s first laceless sports shoe with a system of internal wires that tighten the upper for a perfect fit.\\u0026lt;\/p\\u0026gt;\",\"className\":\"\",\"spacing\":true,\"width\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-multi {\"images\":[{\"id\":35749},{\"id\":35745},{\"id\":\"placeholder\"}],\"showCaptions\":[false,false],\"className\":\"\",\"style\":\"2\",\"aspect\":\"0\",\"headlines\":[],\"captions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;p\\u0026gt;PUMA\\u0026acute;s pioneering technology was presented in several retail brochures.\\u0026lt;\/p\\u0026gt;\",\"contentRight\":\"\\u0026lt;p\\u0026gt;Originally designed for a range of running shoes in 1991, it wasn\\u0026rsquo;t until one year later that the DISC entered the world stage of Athletics at the Olympics in Barcelona.\\u0026lt;\/p\\u0026gt;\",\"className\":\"\",\"spacing\":true,\"width\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-slider {\"images\":[{\"id\":35731},{\"id\":35735},{\"id\":35737}],\"className\":\"\",\"aspect\":\"0\",\"size\":\"1\",\"headline\":\"\",\"captions\":[],\"showCaptions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-headline {\"h1\":\"some of the marketing material of the Disc campaign \",\"className\":\"\",\"width\":\"Wide\",\"h2\":\"\",\"spacing\":false,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-slider {\"images\":[{\"id\":36376},{\"id\":35725}],\"className\":\"\",\"aspect\":\"0\",\"size\":\"1\",\"headline\":\"\",\"captions\":[],\"showCaptions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","post_title":"From the PUMA Archive: Celebrating International Record Store Day and 30 years of the PUMA DISC SYSTEM","post_excerpt":"Learn more about the PUMA DISC SYSTEM from 1992 and the the former \u2018TURN IT ON\u2019 campaign.","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"from-the-puma-archive-celebrating-international-record-store-day-and-30-years-of-the-puma-disc-system","to_ping":"","pinged":"","post_modified":"2026-03-24 13:30:44","post_modified_gmt":"2026-03-24 12:30:44","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=35694","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[1091],"tags_input":[],"id":35694,"author":"15","date":"2022-04-26 09:31:51","date_gmt":"2022-04-26 07:31:51","content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":36543,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/04\/Header-DISC.jpg\"},\"headline\":\"Let\\u0026#039;s \\u0026#039;TURN IT ON\\u0026#039; again!\",\"content\":\"Celebrating International Record Store Day and 30 years of the PUMA Disc SYSTEM \",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Last Saturday was International Record Store Day!\\u0026nbsp; There\\u0026rsquo;s certainly no better day to also celebrate the 30th anniversary of the PUMA DISC SYSTEM release. We talked to Helmut Fischer, founder of the PUMA Archive and known as Mr. PUMA, about the former \\u0026lsquo;TURN IT ON\\u0026rsquo; campaign and found some real PUMA Archive treasures. But watch out \\u0026ndash; it involves some great tunes!\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Did you know? The PUMA DISC SYSTEM hit the market in 1992 with it\\u0026rsquo;s innovative technology after being developed and tested during 1991. For the launch on the German marked, the campaign \\u0026lsquo;TURN IT ON\\u0026rsquo; has been created. It involved a song on a 7\\u0026rdquo; flexi vinyl disc. This special record has now been digitalized and brought back to life after 30 years.\\u0026lt;br\\u0026gt;\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;LISTEN TO \\u0026lsquo;TURN IT ON\\u0026rsquo; !\\u0026lt;\/span\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;iframe loading=\\u0026quot;lazy\\u0026quot; title=\\u0026quot;YouTube video player\\u0026quot; src=\\u0026quot;https:\/\/youtube.com\/embed\/J5N7OguJLOQ\\u0026quot; width=\\u0026quot;600\\u0026quot; height=\\u0026quot;400\\u0026quot; frameborder=\\u0026quot;0\\u0026quot; allowfullscreen=\\u0026quot;allowfullscreen\\u0026quot;\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Helmut, how did the campaign slogan \\u0026ldquo;Turn it on\\u0026rdquo; come about?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Helmut Fischer: The slogan is inspired by the disc in the shoe. All further advertising measures were derived from it. Everything had to spin!\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;What is the story of the vinyl record?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Helmut Fischer: Since everything had to rotate, the idea of the vinyl record came up. In addition to the product package, the retailer also received a promotion package, which included the vinyl record.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Can you tell us anything about the song on the record?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Helmut Fischer: A creative agency from Stuttgart composed the song exclusively and recorded it with a band in a recording studio. It can be played and listened to in our PUMA Archive.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-multi {\"images\":[{\"id\":35744},{\"id\":35746},{\"id\":\"placeholder\"}],\"showCaptions\":[false,false],\"className\":\"\",\"style\":\"2\",\"aspect\":\"0\",\"headlines\":[],\"captions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;p\\u0026gt;Born as a ski boot locking system, the DISC made it to PUMA in the 90s and was launched as a lifestyle shoe to help kids (and mummys) to avoid annoying tying.\\u0026lt;\/p\\u0026gt;\",\"contentRight\":\"\\u0026lt;p\\u0026gt;The PUMA DISC was the world\\u0026rsquo;s first laceless sports shoe with a system of internal wires that tighten the upper for a perfect fit.\\u0026lt;\/p\\u0026gt;\",\"className\":\"\",\"spacing\":true,\"width\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-multi {\"images\":[{\"id\":35749},{\"id\":35745},{\"id\":\"placeholder\"}],\"showCaptions\":[false,false],\"className\":\"\",\"style\":\"2\",\"aspect\":\"0\",\"headlines\":[],\"captions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;p\\u0026gt;PUMA\\u0026acute;s pioneering technology was presented in several retail brochures.\\u0026lt;\/p\\u0026gt;\",\"contentRight\":\"\\u0026lt;p\\u0026gt;Originally designed for a range of running shoes in 1991, it wasn\\u0026rsquo;t until one year later that the DISC entered the world stage of Athletics at the Olympics in Barcelona.\\u0026lt;\/p\\u0026gt;\",\"className\":\"\",\"spacing\":true,\"width\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-slider {\"images\":[{\"id\":35731},{\"id\":35735},{\"id\":35737}],\"className\":\"\",\"aspect\":\"0\",\"size\":\"1\",\"headline\":\"\",\"captions\":[],\"showCaptions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-headline {\"h1\":\"some of the marketing material of the Disc campaign \",\"className\":\"\",\"width\":\"Wide\",\"h2\":\"\",\"spacing\":false,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-slider {\"images\":[{\"id\":36376},{\"id\":35725}],\"className\":\"\",\"aspect\":\"0\",\"size\":\"1\",\"headline\":\"\",\"captions\":[],\"showCaptions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","title":"From the PUMA Archive: Celebrating International Record Store Day and 30 years of the PUMA DISC SYSTEM","excerpt":"M\u00e1s informaci\u00f3n sobre el PUMA DISC SYSTEM de 1992 y la antigua campa\u00f1a \u2018TURN IT ON\u2019.","status":"publish","password":"","name":"from-the-puma-archive-celebrating-international-record-store-day-and-30-years-of-the-puma-disc-system","modified":"2026-03-24 13:30:44","modified_gmt":"2026-03-24 12:30:44","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[1091],"datetime_local":"26 de abril de 2022, 7:31","date_local":"26 de abril de 2022","time_local":"7:31","slug":"from-the-puma-archive-celebrating-international-record-store-day-and-30-years-of-the-puma-disc-system","url":"https:\/\/www.puma-catchup.com\/es\/our-legacy\/from-the-puma-archive-celebrating-international-record-store-day-and-30-years-of-the-puma-disc-system\/","featured_image":{"width":1140,"height":640,"file":"2022\/04\/Header-DISC.jpg","filesize":501269,"sizes":{"medium":{"file":"Header-DISC-300x168.jpg","width":300,"height":168,"mime-type":"image\/jpeg","filesize":17808},"large":{"file":"Header-DISC-1024x575.jpg","width":1024,"height":575,"mime-type":"image\/jpeg","filesize":124374},"thumbnail":{"file":"Header-DISC-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":9613},"medium_large":{"file":"Header-DISC-768x431.jpg","width":768,"height":431,"mime-type":"image\/jpeg","filesize":78608},"trp-custom-language-flag":{"file":"Header-DISC-18x10.jpg","width":18,"height":10,"mime-type":"image\/jpeg","filesize":527}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":36543,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/04\/Header-DISC.jpg","title":"Header-DISC","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0},"headline":"Let's 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