{"id":34663,"date":"2022-02-24T08:00:42","date_gmt":"2022-02-24T07:00:42","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=34663"},"modified":"2025-12-03T09:51:23","modified_gmt":"2025-12-03T08:51:23","slug":"resuede-sign-up-for-your-chance-to-be-part-of-pumas-experiment-in-biodegradability","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/es\/corporate\/resuede-sign-up-for-your-chance-to-be-part-of-pumas-experiment-in-biodegradability\/","title":{"rendered":"Re:Suede: Reg\u00edstrate para tener la oportunidad de formar parte del experimento de PUMA sobre biodegradabilidad."},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/es\/\">Inicio<\/a>\/\n        <a href=\"\/es\/category\/corporate\/\">Corporativo<\/a>\/\n        Re:Suede: Inscr\u00edbete para participar en el experimento de biodegradabilidad de PUMA\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/02\/Resuede-Header.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/es\/category\/corporate\/\">Corporativo<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fcorporate%2Fresuede-sign-up-for-your-chance-to-be-part-of-pumas-experiment-in-biodegradability%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fcorporate%2Fresuede-sign-up-for-your-chance-to-be-part-of-pumas-experiment-in-biodegradability%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/es\/corporate\/resuede-sign-up-for-your-chance-to-be-part-of-pumas-experiment-in-biodegradability\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fcorporate%2Fresuede-sign-up-for-your-chance-to-be-part-of-pumas-experiment-in-biodegradability%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >\u00danete a nuestro experimento RE:SUEDE sobre biodegradabilidad.<\/h1>\n        <div class=\"articleintro\" >Inscr\u00edbete para participar en el experimento de biodegradabilidad de PUMA<\/div>\n        <div class=\"date\">24 de febrero de 2022 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;Re:Suede: Sign up for your chance to be part of PUMA\\u2019s experiment in biodegradability&quot;, \"text\": &quot;Would you like to test our new RE:SUEDE? With the RE:SUEDE project, PUMA has the ambition to set new standards of sustainability for our iconic SUEDE. We\\u00b4ll test whether the sneaker can biodegrade in the controlled setting of an industrial composting facility. Right now, we are looking for 500 people in Germany to join our brand ambassadors such as Cara Delevingne and Rapha\\u00ebl Varane. Are you in?\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/es\/corporate\/resuede-sign-up-for-your-chance-to-be-part-of-pumas-experiment-in-biodegradability\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/es\/corporate\/resuede-sign-up-for-your-chance-to-be-part-of-pumas-experiment-in-biodegradability\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/es\/corporate\/resuede-sign-up-for-your-chance-to-be-part-of-pumas-experiment-in-biodegradability\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fcorporate%2Fresuede-sign-up-for-your-chance-to-be-part-of-pumas-experiment-in-biodegradability%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fcorporate%2Fresuede-sign-up-for-your-chance-to-be-part-of-pumas-experiment-in-biodegradability%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><h2>\u00bfQuieres probar nuestro nuevo RE:SUEDE? Con el proyecto RE:SUEDE, PUMA tiene la ambici\u00f3n de establecer nuevos est\u00e1ndares de sostenibilidad para nuestra ic\u00f3nica SUEDE. Probaremos si la zapatilla puede biodegradarse en el entorno controlado de una instalaci\u00f3n industrial de compostaje. Ahora mismo, estamos buscando 500 personas en Alemania para que se unan a nuestros embajadores de marca, como Cara Delevingne y Rapha\u00ebl Varane. \u00bfTe apuntas?<\/h2>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/><iframe loading=\"lazy\" title=\"Reproductor de v\u00eddeo YouTube\" src=\"https:\/\/www.youtube.com\/embed\/84jr5YeocBo\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">\u201cQueremos que los participantes lleven la RE:SUEDE como parte de su rutina diaria. As\u00ed podremos recabar informaci\u00f3n realista sobre la durabilidad de los materiales utilizados en la zapatilla.\u201d<\/span>\n<span class=\"textStyle_intro\">Stefan Seidel, Director de Sostenibilidad Corporativa de PUMA<\/span>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">\u00bfTE APUNTAS?<\/span>\n<br\/><strong>Inscr\u00edbete<\/strong> \u00a1para unirse a nuestro experimento sobre biodegradabilidad! Puedes inscribirte en nuestra web antes del 14 de marzo.<br\/>\n<br\/>\u00a0<br\/>\n<span class=\"textStyle_intro\">01 RE:SUEDE<\/span>\n<br\/>Si vives en Alemania y eres elegido para formar parte de RE:SUEDE, recibir\u00e1s gratis un par de zapatillas exclusivas que podr\u00e1s llevar y amar durante seis meses.<br\/>\n<span class=\"textStyle_intro\">02 VUELTA\u00a0<\/span>\n<br\/>Transcurridos seis meses, te pediremos que devuelvas tus zapatillas RE:SUEDE. Esta es una parte esencial del experimento. A continuaci\u00f3n, el equipo de Circular Lab evaluar\u00e1 las opiniones de los probadores y llevar\u00e1 los productos usados a la siguiente fase del experimento.<br\/>\n<span class=\"textStyle_intro\">03 REGRIND<\/span>\n<br\/>Comienza el proceso de biodegradaci\u00f3n. En Ortessa, una instalaci\u00f3n de compostaje industrial de los Pa\u00edses Bajos, los materiales RE:SUEDE se expondr\u00e1n a bacterias y agentes de compostaje naturales. El objetivo es producir compost de grado A.<br\/>\n<span class=\"textStyle_intro\">04 RESULTADOS<\/span>\n<br\/>Compartiremos los resultados del experimento RE:SUEDE con nuestros hom\u00f3logos del sector, para encontrar mejores soluciones a los retos de gesti\u00f3n de residuos a los que se enfrenta toda la industria. Aunque la RE:SUEDE se parece a su predecesora, que ha sido uno de los modelos m\u00e1s ic\u00f3nicos de PUMA desde la d\u00e9cada de 1960, la biodegradabilidad ha sido el objetivo principal de nuestro programa RE:SUEDE. Esto se refleja en la elecci\u00f3n de materiales, como el ante curtido Zeology, el TPE biodegradable y las fibras de c\u00e1\u00f1amo.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image multi 1 -->\n<div class=\"row rowImages2 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t\t<h2 class=\"spacing2\">PUMA | RE:SUEDE <\/h2>\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.69230769230769  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/02\/sidebar-Resuede.jpg'); background-size: cover;background-position: 50% 67%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.69230769230769  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/11\/FB-logo.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<div class=\"row articleMulti1 spacing\">\n\t    <div class=\"col articleTeaser\" >\n\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-pilots-testing-for-biodegradable-resuede-version-of-its-most-iconic-sneaker\/\" \n\t\t\t     tabindex=\"-1\" \n\t\t\t    id=\"31440\"\n\t\t\t     style=\"width:100%;position:relative;overflow:hidden;\t\t\t    aspect-ratio:1\t\t\t    ;\" >\n\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t    class=\"hoverZoom\"\n\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/11\/Header-Re-suede.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/es\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n\t        <h4>PUMA prueba la versi\u00f3n biodegradable RE:SUEDE de su zapatilla m\u00e1s emblem\u00e1tica<\/h4>\n\t\t\t<div class=\"description shortExcerpt\">\n\t\t\t\t\u00a1Saluda a la RE:SUEDE! Hemos desarrollado una versi\u00f3n experimental de nuestra zapatilla m\u00e1s ic\u00f3nica, la SUEDE, para probar un producto que la haga biodegradable. Con ello, PUMA pretende satisfacer la creciente demanda de productos sostenibles para un futuro mejor. La RE:SUEDE, que utiliza la \u00faltima tecnolog\u00eda disponible en la actualidad, se fabricar\u00e1 con materiales m\u00e1s sostenibles como el ante curtido Zeology, el TPE biodegradable y las fibras de c\u00e1\u00f1amo. Desde su primera iteraci\u00f3n en 1968, la PUMA SUEDE ha estado a la vanguardia de los cambios culturales. Con la RE:SUEDE, queremos ofrecer a nuestros consumidores una opci\u00f3n elegante y m\u00e1s sostenible, al tiempo que mostramos las \u00faltimas tecnolog\u00edas.\n\n\t\t\t<\/div>\n\t\t\t<a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-pilots-testing-for-biodegradable-resuede-version-of-its-most-iconic-sneaker\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00bfQuieres probar nuestro nuevo RE:SUEDE? Con el proyecto RE:SUEDE, PUMA tiene la ambici\u00f3n de establecer nuevos est\u00e1ndares de sostenibilidad para nuestra ic\u00f3nica SUEDE. Probaremos si la zapatilla puede biodegradarse en el entorno controlado de una instalaci\u00f3n industrial de compostaje. Ahora mismo, estamos buscando 500 personas en Alemania para que se unan a nuestros embajadores de marca, como Cara Delevingne y Rapha\u00ebl Varane. \u00bfTe apuntas?<\/p>","protected":false},"author":4,"featured_media":34702,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":11959,"meta-headline":"Join our RE:SUEDE experiment in biodegradability!","footnotes":""},"categories":[6],"class_list":["post-34663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate"],"fullData":{"ID":34663,"post_author":"4","post_date":"2022-02-24 08:00:42","post_date_gmt":"2022-02-24 07:00:42","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":34702,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/02\/Resuede-Header.jpg\"},\"headline\":\"Join our RE:SUEDE experiment in biodegradability!\",\"content\":\"Sign up for your chance to be part of PUMA\\u0026rsquo;s experiment in biodegradability\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;Would you like to test our new RE:SUEDE? With the RE:SUEDE project, PUMA has the ambition to set new standards of sustainability for our iconic SUEDE. We\\u0026acute;ll test whether the sneaker can biodegrade in the controlled setting of an industrial composting facility. Right now, we are looking for 500 people in Germany to join our brand ambassadors such as Cara Delevingne and Rapha\\u0026euml;l Varane. Are you in?\\u0026lt;\/h2\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0026quot;lazy\\u0026quot; title=\\u0026quot;YouTube video player\\u0026quot; src=\\u0026quot;https:\/\/www.youtube.com\/embed\/84jr5YeocBo\\u0026quot; width=\\u0026quot;560\\u0026quot; height=\\u0026quot;315\\u0026quot; frameborder=\\u0026quot;0\\u0026quot; allowfullscreen=\\u0026quot;allowfullscreen\\u0026quot;\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;\\u0026ldquo;We want participants to wear the RE:SUEDE as part of their daily routine. That is how we can gather realistic feedback about the durability of the materials used in the sneaker.\\u0026rdquo;\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Stefan Seidel, Head of Corporate Sustainabilty at PUMA\\u0026lt;\/span\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;ARE YOU IN?\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Sign up\\u0026lt;\/strong\\u0026gt; to join our experiment in biodegradability! You can register on our website by March 14.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026nbsp;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;01 RE:SUEDE\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;If you live in Germany and are chosen to be part of RE:SUEDE, you\\u0026rsquo;ll receive a free pair of exclusive sneakers to wear and love for six months.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;02 RETURN\\u0026nbsp;\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;After six months, we will ask you to return your RE:SUEDE sneakers. This is an essential part of the experiment. The Circular Lab team will then assess the feedback from the testers and take the used products to the next phase of the experiment.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;03 REGRIND\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;The biodegradation process begins. At Ortessa, an industrial composting facility in the Netherlands, the RE:SUEDE materials will be exposed to bacteria and natural composting agents. The ambition is to produce Grade A compost.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;04 RESULTS\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;We will share the results of the RE:SUEDE experiment with our industry peers, to find better solutions for the waste management challenges the whole industry faces. Even though the RE:SUEDE looks like its predecessor, which has been one of PUMA\\u0026rsquo;s most iconic models since the 1960s, biodegradability has been the main focus of our RE:SUEDE program. This is reflected in the choice of materials, such as Zeology tanned suede, biodegradable TPE and hemp fibres.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-image-multi {\"migrateBlock\":true,\"title\":\"\",\"images\":[{\"id\":34703},{\"id\":31465}],\"headlines\":[\"PUMA | RE:SUEDE \",\"\"],\"showCaptions\":[false,false],\"portraitMode\":[true,false],\"aspect\":\"0\",\"style\":\"2\",\"captions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-article-multi {\"migrateBlock\":true,\"title\":\"\",\"mode\":\"manual\",\"numArticles\":1,\"manualArticles\":[{\"id\":31440}],\"aspect\":\"1\",\"category\":[],\"articles\":\"\",\"includeTopStories\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","post_title":"Re:Suede: Sign up for your chance to be part of PUMA\u2019s experiment in biodegradability","post_excerpt":"Would you like to test our new RE:SUEDE? With the RE:SUEDE project, PUMA has the ambition to set new standards of sustainability for our iconic SUEDE. We\u00b4ll test whether the sneaker can biodegrade in the controlled setting of an industrial composting facility. Right now, we are looking for 500 people in Germany to join our brand ambassadors such as Cara Delevingne and Rapha\u00ebl Varane. Are you in?\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"resuede-sign-up-for-your-chance-to-be-part-of-pumas-experiment-in-biodegradability","to_ping":"","pinged":"","post_modified":"2025-12-03 09:51:23","post_modified_gmt":"2025-12-03 08:51:23","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=34663","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[6],"tags_input":[],"id":34663,"author":"4","date":"2022-02-24 08:00:42","date_gmt":"2022-02-24 07:00:42","content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":34702,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/02\/Resuede-Header.jpg\"},\"headline\":\"Join our RE:SUEDE experiment in biodegradability!\",\"content\":\"Sign up for your chance to be part of PUMA\\u0026rsquo;s experiment in biodegradability\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;Would you like to test our new RE:SUEDE? With the RE:SUEDE project, PUMA has the ambition to set new standards of sustainability for our iconic SUEDE. We\\u0026acute;ll test whether the sneaker can biodegrade in the controlled setting of an industrial composting facility. Right now, we are looking for 500 people in Germany to join our brand ambassadors such as Cara Delevingne and Rapha\\u0026euml;l Varane. Are you in?\\u0026lt;\/h2\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0026quot;lazy\\u0026quot; title=\\u0026quot;YouTube video player\\u0026quot; src=\\u0026quot;https:\/\/www.youtube.com\/embed\/84jr5YeocBo\\u0026quot; width=\\u0026quot;560\\u0026quot; height=\\u0026quot;315\\u0026quot; frameborder=\\u0026quot;0\\u0026quot; allowfullscreen=\\u0026quot;allowfullscreen\\u0026quot;\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;\\u0026ldquo;We want participants to wear the RE:SUEDE as part of their daily routine. That is how we can gather realistic feedback about the durability of the materials used in the sneaker.\\u0026rdquo;\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Stefan Seidel, Head of Corporate Sustainabilty at PUMA\\u0026lt;\/span\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;ARE YOU IN?\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Sign up\\u0026lt;\/strong\\u0026gt; to join our experiment in biodegradability! You can register on our website by March 14.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026nbsp;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;01 RE:SUEDE\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;If you live in Germany and are chosen to be part of RE:SUEDE, you\\u0026rsquo;ll receive a free pair of exclusive sneakers to wear and love for six months.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;02 RETURN\\u0026nbsp;\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;After six months, we will ask you to return your RE:SUEDE sneakers. This is an essential part of the experiment. The Circular Lab team will then assess the feedback from the testers and take the used products to the next phase of the experiment.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;03 REGRIND\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;The biodegradation process begins. At Ortessa, an industrial composting facility in the Netherlands, the RE:SUEDE materials will be exposed to bacteria and natural composting agents. The ambition is to produce Grade A compost.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;04 RESULTS\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;We will share the results of the RE:SUEDE experiment with our industry peers, to find better solutions for the waste management challenges the whole industry faces. Even though the RE:SUEDE looks like its predecessor, which has been one of PUMA\\u0026rsquo;s most iconic models since the 1960s, biodegradability has been the main focus of our RE:SUEDE program. This is reflected in the choice of materials, such as Zeology tanned suede, biodegradable TPE and hemp fibres.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-image-multi {\"migrateBlock\":true,\"title\":\"\",\"images\":[{\"id\":34703},{\"id\":31465}],\"headlines\":[\"PUMA | RE:SUEDE \",\"\"],\"showCaptions\":[false,false],\"portraitMode\":[true,false],\"aspect\":\"0\",\"style\":\"2\",\"captions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-article-multi {\"migrateBlock\":true,\"title\":\"\",\"mode\":\"manual\",\"numArticles\":1,\"manualArticles\":[{\"id\":31440}],\"aspect\":\"1\",\"category\":[],\"articles\":\"\",\"includeTopStories\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","title":"Re:Suede: Reg\u00edstrate para tener la oportunidad de formar parte del experimento de PUMA sobre biodegradabilidad.","excerpt":"\u00bfQuieres probar nuestro nuevo RE:SUEDE? Con el proyecto RE:SUEDE, PUMA tiene la ambici\u00f3n de establecer nuevos est\u00e1ndares de sostenibilidad para nuestra ic\u00f3nica SUEDE. Probaremos si la zapatilla puede biodegradarse en el entorno controlado de una instalaci\u00f3n industrial de compostaje. Ahora mismo, estamos buscando 500 personas en Alemania para que se unan a nuestros embajadores de marca, como Cara Delevingne y Rapha\u00ebl Varane. \u00bfTe apuntas?","status":"publish","password":"","name":"Reg\u00edstrate y aprovecha la oportunidad de formar parte del experimento de Pumas sobre biodegradabilidad.","modified":"2025-12-03 09:51:23","modified_gmt":"2025-12-03 08:51:23","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[6],"datetime_local":"24 de febrero de 2022, 7:00","date_local":"24 de febrero de 2022","time_local":"7:00","slug":"resuede-sign-up-for-your-chance-to-be-part-of-pumas-experiment-in-biodegradability","url":"https:\/\/www.puma-catchup.com\/es\/corporate\/resuede-sign-up-for-your-chance-to-be-part-of-pumas-experiment-in-biodegradability\/","featured_image":{"width":1140,"height":640,"file":"2022\/02\/Resuede-Header.jpg","filesize":521518,"sizes":{"medium":{"file":"Resuede-Header-300x168.jpg","width":300,"height":168,"mime-type":"image\/jpeg","filesize":11409},"large":{"file":"Resuede-Header-1024x575.jpg","width":1024,"height":575,"mime-type":"image\/jpeg","filesize":106336},"thumbnail":{"file":"Resuede-Header-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":6093},"medium_large":{"file":"Resuede-Header-768x431.jpg","width":768,"height":431,"mime-type":"image\/jpeg","filesize":62711},"trp-custom-language-flag":{"file":"Resuede-Header-18x10.jpg","width":18,"height":10,"mime-type":"image\/jpeg","filesize":463}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":34702,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/02\/Resuede-Header.jpg","title":"Resuede-Encabezado","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0},"headline":"Join our RE:SUEDE experiment in biodegradability!","categories":[{"term_id":6,"name":"Corporativo","slug":"corporate","term_group":0,"term_taxonomy_id":6,"taxonomy":"category","description":"","parent":0,"count":133,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/es\/category\/corporate\/"}],"theCategory":{"term_id":6,"name":"Corporativo","slug":"corporate","term_group":0,"term_taxonomy_id":6,"taxonomy":"category","description":"","parent":0,"count":133,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/es\/category\/corporate\/"},"isFeaturedArticle":true,"isTopArticle":false},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts\/34663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/comments?post=34663"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts\/34663\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/media\/34702"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/media?parent=34663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/categories?post=34663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}