{"id":32557,"date":"2021-12-07T07:50:50","date_gmt":"2021-12-07T06:50:50","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=32557"},"modified":"2025-09-19T14:46:48","modified_gmt":"2025-09-19T14:46:48","slug":"the-story-behind-the-new-puma-x-dua-lipa-logo-flutur","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/es\/sportstyle\/the-story-behind-the-new-puma-x-dua-lipa-logo-flutur\/","title":{"rendered":"La historia detr\u00e1s del nuevo logo PUMA X Dua Lipa \u2018Flutur\u2019"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/es\/\">Inicio<\/a>\/\n        <a href=\"\/es\/category\/sportstyle\/\">Sportstyle<\/a>\/\n        La historia detr\u00e1s del nuevo logo \u2018Flutur\u2019 de PUMA X Dua Lipa\u2019\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/12\/Header-New.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/es\/category\/sportstyle\/\">Sportstyle<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsportstyle%2Fthe-story-behind-the-new-puma-x-dua-lipa-logo-flutur%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsportstyle%2Fthe-story-behind-the-new-puma-x-dua-lipa-logo-flutur%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/es\/sportstyle\/the-story-behind-the-new-puma-x-dua-lipa-logo-flutur\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsportstyle%2Fthe-story-behind-the-new-puma-x-dua-lipa-logo-flutur%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >LA HISTORIA DEL LOGOTIPO DE DUA LIPA<\/h1>\n        <div class=\"articleintro\" >Dua Lipa x PUMA Flutur<\/div>\n        <div class=\"date\">7 de diciembre de 2021 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;The Story behind the new PUMA X Dua Lipa logo &#x27;Flutur\\u2019&quot;, \"text\": &quot;\\n\\n\\n\\nThis week, the first Dua Lipa x PUMA Flutur capsule is about to launch. To get you even more excited, Dua &amp; PUMA created a special Instagram filter. She already used it on the weekend and shared it with her fans. Don\\u2019t miss to try it out yourself! The custom filter links to the psychedelic fairytale creative \\u2013 the new Dua logo. It is a symbol of her partnership with us and brings together her name and the PUMA formstrip which transforms into an iridescent butterfly. Learn more about the meaning of the logo.\\n\\n\\n\\n\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/es\/sportstyle\/the-story-behind-the-new-puma-x-dua-lipa-logo-flutur\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/es\/sportstyle\/the-story-behind-the-new-puma-x-dua-lipa-logo-flutur\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/es\/sportstyle\/the-story-behind-the-new-puma-x-dua-lipa-logo-flutur\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsportstyle%2Fthe-story-behind-the-new-puma-x-dua-lipa-logo-flutur%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsportstyle%2Fthe-story-behind-the-new-puma-x-dua-lipa-logo-flutur%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><div class=\"page\" title=\"P\u00e1gina 6\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<span class=\"textStyle_intro\">Esta semana est\u00e1 a punto de lanzarse la primera c\u00e1psula Dua Lipa x PUMA Flutur. Para que te emociones a\u00fan m\u00e1s, Dua y PUMA han creado un filtro especial para Instagram. Ella ya lo us\u00f3 el fin de semana y lo comparti\u00f3 con sus fans. \u00a1No dejes de probarlo! El filtro personalizado enlaza con el creativo cuento de hadas psicod\u00e9lico: el nuevo logotipo de Dua. Es un s\u00edmbolo de su colaboraci\u00f3n con nosotros y re\u00fane su nombre y la banda de forma PUMA que se transforma en una mariposa iridiscente. M\u00e1s informaci\u00f3n sobre el significado del logotipo.<\/span>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">FLUTUR\u2019 = MARIPOSA<\/span>\n<br\/>\u00a0<br\/>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/tv\/CXBczNYlrHe\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<br\/>\u00a0<br\/>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Ver esta publicaci\u00f3n en Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<br\/>\u00a0<br\/>\n<br\/>Una publicaci\u00f3n compartida por DUA LIPA (@dualipa)<br\/>\n<\/div>\n<\/blockquote>\n<br\/><br\/>\n<br\/>\u00a0<br\/>\n<br\/>Nuestra colaboraci\u00f3n con la superestrella mundial del pop presenta un nuevo logotipo. Re\u00fane <strong>Nombre de Dua<\/strong> y el <strong>PUMA formstrip<\/strong> que se transforma en <strong>mariposa<\/strong>.<br\/>\n<br\/>El logotipo iridiscente ser\u00e1 la pieza central de la pr\u00f3xima colecci\u00f3n c\u00e1psula. El nombre de la c\u00e1psula es \u2018<strong>Flutur<\/strong>\u2019que en alban\u00e9s significa mariposa. El nombre fue elegido por Dua y rinde homenaje a su herencia, al tiempo que celebra sus comienzos con PUMA.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/12\/gallery-insert.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><div class=\"page\" title=\"P\u00e1gina 4\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<span class=\"textStyle_intro\">FILTRO DE INSTAGRAM<\/span>\n<br\/>\u00a0<br\/>\n<\/div>\n<br\/>Pruebe el <strong>DUA LIPA \/\/ FLUTUR by PUMA<\/strong> filtro t\u00fa mismo. Puedes encontrarlo en el perfil de instagram de PUMA <strong>@puma<\/strong> o en el canal de Dua <strong>@dualipa<\/strong>.<br\/>\n<br\/>\u00a0<br\/>\n<br\/><iframe loading=\"lazy\" title=\"Reproductor de v\u00eddeo YouTube\" src=\"https:\/\/www.youtube.com\/embed\/ZuSOovQUbMo\" width=\"680\" height=\"445\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br\/>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/><em>La nueva c\u00e1psula de PUMA y Dua Lipa est\u00e1 al caer. No te pierdas nada m\u00e1s.<\/em><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>ESTO ES DUA LIPA<\/h2>\n<p><iframe loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/playlist\/37i9dQZF1DX3fRquEp6m8D?utm_source=generator\" width=\"100%\" height=\"380\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnNarrow spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Narrow;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/12\/gallery-2.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n<!-- row article teaser 3 -->\n<div class=\"rowArticleTeaser3\">\n\t<div class=\"row rowTwoColumnsFull spacing\">\n\t    <div style=\"padding:none\">\n\t\t\t<div class=\"col articleTeaser\">\n\t\t\t    <div class=\"\">\n\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/es\/category\/sportstyle\/\" class=\"secondary\">Sportstyle<\/a>\n\t\t\t        <h4>PRIMERA CAMPA\u00d1A EN SOLITARIO DE DUA LIPA CON PUMA PARA EL LANZAMIENTO DE LA ZAPATILLA MAYZE<\/h4>\n\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t        Hemos lanzado nuestra primera campa\u00f1a con la estrella mundial del pop Dua Lipa, fotografiada por el fot\u00f3grafo de moda Mario Sorrenti. Dua lleva la \u00faltima zapatilla, Mayze, un dise\u00f1o de PUMA, con un look atrevido y vanguardista.\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<a class=\"buttonSec articleslider\" href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/dua-lipas-first-solo-campaign-with-puma-for-the-release-of-the-mayze-sneaker\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/dua-lipas-first-solo-campaign-with-puma-for-the-release-of-the-mayze-sneaker\/\" \n\t\t\t\t\t    \n\t\t\t\t\t     style=\"height:200px;position:relative;overflow:hidden;\t\t\t\t\t    aspect-ratio:2\t\t\t\t\t    ;\" >\n\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t    class=\"hoverZoom\"\n\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/04\/Dua-header.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t    <\/div>\n\t    <div class=\"col\">\n\t\t\t<br\/>\n\t\t\t<div style=\"display:grid;grid-template-rows: auto auto auto;\">\n\t\t\t\t\t<div>\n\n\t\t\t\t\t\t<div class=\"teaser3inner\" >\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t\t<div class=\"rowArticleItem articleTeaser\">\n\t\t\t\t\t\t\t    <div>\n\t\t\t\t\t\t\t\t\t<a class=\"hoverzooma teaserVertImg scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-suede-mayu-dua-lipa-confirms-that-a-platform-never-goes-out-of-style\/\" \n\t\t\t\t\t\t\t\t\t    id=\"29287\"\n\t\t\t\t\t\t\t\t\t     style=\"height:200px;width:200px;;position:relative;overflow:hidden;\t\t\t\t\t\t\t\t\t    aspect-ratio:1\t\t\t\t\t\t\t\t\t    ;\" >\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t\t\t\t\t    class=\"hoverZoom\"\n\t\t\t\t\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/08\/Suede-Mayu-header.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t\t\t\t\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t    <\/div>\n\t\t\t\t\t\t\t    <div class=\"innerpadd\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/es\/category\/sportstyle\/\" class=\"secondary2\">Sportstyle<\/a>\n\t\t\t\t\t\t\t        <h4>PUMA SUEDE MAYU: DUA LIPA CONFIRMA QUE LAS PLATAFORMAS NUNCA PASAN DE MODA<\/h4>\n\t\t\t\t\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t\t\t\t\t        La superestrella mundial del pop e icono de la moda Dua Lipa luce las recientemente lanzadas PUMA Suede Mayu. Dua jug\u00f3 con su estilo en la \u00faltima campa\u00f1a fotografiada por Mario Sorrenti, en la que se la ve combinando el \u00faltimo colorway de las Suede Mayu con una falda negra, un crop top anudado y una camisola de cota de malla, demostrando lo vers\u00e1tiles que pueden ser estas zapatillas.\n\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t\t\t<a class=\"articleslider\" href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-suede-mayu-dua-lipa-confirms-that-a-platform-never-goes-out-of-style\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Esta semana est\u00e1 a punto de lanzarse la primera c\u00e1psula Dua Lipa x PUMA Flutur. Para que te emociones a\u00fan m\u00e1s, Dua y PUMA han creado un filtro especial para Instagram. Ella ya lo us\u00f3 el fin de semana y lo comparti\u00f3 con sus fans. \u00a1No dejes de probarlo! El filtro personalizado enlaza con el creativo cuento de hadas psicod\u00e9lico: el nuevo logotipo de Dua. Es un s\u00edmbolo de su colaboraci\u00f3n con nosotros y re\u00fane su nombre y la banda de forma PUMA que se transforma en una mariposa iridiscente. M\u00e1s informaci\u00f3n sobre el significado del logotipo.<\/p>","protected":false},"author":4,"featured_media":32678,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":true,"is_featured_article":true,"EasyPostViewCounter":29992,"meta-headline":"","footnotes":""},"categories":[3],"class_list":["post-32557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportstyle"],"fullData":{"ID":32557,"post_author":"4","post_date":"2021-12-07 07:50:50","post_date_gmt":"2021-12-07 06:50:50","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2021\/12\/Header-New.jpg\",\"filesize\":121960,\"sizes\":{\"medium\":{\"file\":\"Header-New-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":5058},\"large\":{\"file\":\"Header-New-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":36418},\"thumbnail\":{\"file\":\"Header-New-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4087},\"medium_large\":{\"file\":\"Header-New-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":22743},\"trp-custom-language-flag\":{\"file\":\"Header-New-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":358}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":32678,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/12\/Header-New.jpg\",\"title\":\"Header-New\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"THE STORY BEHIND THE DUA LIPA LOGO\",\"content\":\"Dua Lipa x PUMA Flutur\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cdiv class=\\u0022page\\u0022 title=\\u0022Page 6\\u0022\\u003e\\n\\u003cdiv class=\\u0022section\\u0022\\u003e\\n\\u003cdiv class=\\u0022layoutArea\\u0022\\u003e\\n\\u003cdiv class=\\u0022column\\u0022\\u003e\\n\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eThis week, the first Dua Lipa x PUMA Flutur capsule is about to launch. To get you even more excited, Dua \\u0026amp; PUMA created a special Instagram filter. She already used it on the weekend and shared it with her fans. Don\u2019t miss to try it out yourself! The custom filter links to the psychedelic fairytale creative \u2013 the new Dua logo. It is a symbol of her partnership with us and brings together her name and the PUMA formstrip which transforms into an iridescent butterfly. Learn more about the meaning of the logo.\\u003c\/span\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003e\u00b4FLUTUR\u2019 = BUTTERFLY\\u003c\/span\\u003e\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u003cblockquote class=\\u0022instagram-media\\u0022 style=\\u0022background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\\u0022 data-instgrm-captioned=\\u0022\\u0022 data-instgrm-permalink=\\u0022https:\/\/www.instagram.com\/tv\/CXBczNYlrHe\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0022 data-instgrm-version=\\u002214\\u0022\\u003e\\n\\u003cdiv style=\\u0022padding: 16px;\\u0022\\u003e\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u003cdiv style=\\u0022display: flex; 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flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\\u0022\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;A post shared by DUA LIPA (@dualipa)\\u0026lt;br\/\\u0026gt;\\n\\u003c\/div\\u003e\\n\\u003c\/blockquote\\u003e\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Our collaboration with the global pop superstar features a new logo. 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The naming was chosen by Dua and pays homage to her heritage while also celebrating the beginning with PUMA.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1140,\"height\":640,\"file\":\"2021\/12\/gallery-insert.jpg\",\"filesize\":158429,\"sizes\":{\"medium\":{\"file\":\"gallery-insert-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":6389},\"large\":{\"file\":\"gallery-insert-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":47012},\"thumbnail\":{\"file\":\"gallery-insert-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4524},\"medium_large\":{\"file\":\"gallery-insert-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":29821},\"trp-custom-language-flag\":{\"file\":\"gallery-insert-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":378}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":32682,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/12\/gallery-insert.jpg\",\"title\":\"gallery-insert\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"width\":1140,\"height\":640,\"file\":\"2021\/12\/gallery-insert.jpg\",\"filesize\":158429,\"sizes\":{\"medium\":{\"file\":\"gallery-insert-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":6389},\"large\":{\"file\":\"gallery-insert-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":47012},\"thumbnail\":{\"file\":\"gallery-insert-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4524},\"medium_large\":{\"file\":\"gallery-insert-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":29821},\"trp-custom-language-flag\":{\"file\":\"gallery-insert-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":378}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":32682,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/12\/gallery-insert.jpg\",\"title\":\"gallery-insert\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cdiv class=\\u0022page\\u0022 title=\\u0022Page 4\\u0022\\u003e\\n\\u003cdiv class=\\u0022section\\u0022\\u003e\\n\\u003cdiv class=\\u0022layoutArea\\u0022\\u003e\\n\\u003cdiv class=\\u0022column\\u0022\\u003e\\n\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eINSTAGRAM FILTER\\u003c\/span\\u003e\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u003c\/div\\u003e\\n\\u0026lt;br\/\\u0026gt;Try out the \\u0026lt;strong\\u0026gt;DUA LIPA \/\/ FLUTUR by PUMA\\u0026lt;\/strong\\u0026gt; filter yourself. 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To get you even more excited, Dua & PUMA created a special Instagram filter. She already used it on the weekend and shared it with her fans. Don\u2019t miss to try it out yourself! The custom filter links to the psychedelic fairytale creative \u2013 the new Dua logo. It is a symbol of her partnership with us and brings together her name and the PUMA formstrip which transforms into an iridescent butterfly. Learn more about the meaning of the logo.\n\n\n\n\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-story-behind-the-new-puma-x-dua-lipa-logo-flutur","to_ping":"","pinged":"","post_modified":"2025-09-19 14:46:48","post_modified_gmt":"2025-09-19 14:46:48","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=32557","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[3],"tags_input":[],"id":32557,"author":"4","date":"2021-12-07 07:50:50","date_gmt":"2021-12-07 06:50:50","content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2021\/12\/Header-New.jpg\",\"filesize\":121960,\"sizes\":{\"medium\":{\"file\":\"Header-New-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":5058},\"large\":{\"file\":\"Header-New-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":36418},\"thumbnail\":{\"file\":\"Header-New-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4087},\"medium_large\":{\"file\":\"Header-New-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":22743},\"trp-custom-language-flag\":{\"file\":\"Header-New-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":358}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":32678,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/12\/Header-New.jpg\",\"title\":\"Header-New\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"THE STORY BEHIND THE DUA LIPA LOGO\",\"content\":\"Dua Lipa x PUMA Flutur\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cdiv class=\\u0022page\\u0022 title=\\u0022Page 6\\u0022\\u003e\\n\\u003cdiv class=\\u0022section\\u0022\\u003e\\n\\u003cdiv class=\\u0022layoutArea\\u0022\\u003e\\n\\u003cdiv class=\\u0022column\\u0022\\u003e\\n\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eThis week, the first Dua Lipa x PUMA Flutur capsule is about to launch. To get you even more excited, Dua \\u0026amp; PUMA created a special Instagram filter. She already used it on the weekend and shared it with her fans. Don\u2019t miss to try it out yourself! The custom filter links to the psychedelic fairytale creative \u2013 the new Dua logo. It is a symbol of her partnership with us and brings together her name and the PUMA formstrip which transforms into an iridescent butterfly. Learn more about the meaning of the logo.\\u003c\/span\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003e\u00b4FLUTUR\u2019 = BUTTERFLY\\u003c\/span\\u003e\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u003cblockquote class=\\u0022instagram-media\\u0022 style=\\u0022background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\\u0022 data-instgrm-captioned=\\u0022\\u0022 data-instgrm-permalink=\\u0022https:\/\/www.instagram.com\/tv\/CXBczNYlrHe\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0022 data-instgrm-version=\\u002214\\u0022\\u003e\\n\\u003cdiv style=\\u0022padding: 16px;\\u0022\\u003e\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u003cdiv style=\\u0022display: flex; 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flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\\u0022\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;A post shared by DUA LIPA (@dualipa)\\u0026lt;br\/\\u0026gt;\\n\\u003c\/div\\u003e\\n\\u003c\/blockquote\\u003e\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Our collaboration with the global pop superstar features a new logo. 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The naming was chosen by Dua and pays homage to her heritage while also celebrating the beginning with PUMA.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1140,\"height\":640,\"file\":\"2021\/12\/gallery-insert.jpg\",\"filesize\":158429,\"sizes\":{\"medium\":{\"file\":\"gallery-insert-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":6389},\"large\":{\"file\":\"gallery-insert-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":47012},\"thumbnail\":{\"file\":\"gallery-insert-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4524},\"medium_large\":{\"file\":\"gallery-insert-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":29821},\"trp-custom-language-flag\":{\"file\":\"gallery-insert-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":378}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":32682,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/12\/gallery-insert.jpg\",\"title\":\"gallery-insert\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"width\":1140,\"height\":640,\"file\":\"2021\/12\/gallery-insert.jpg\",\"filesize\":158429,\"sizes\":{\"medium\":{\"file\":\"gallery-insert-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":6389},\"large\":{\"file\":\"gallery-insert-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":47012},\"thumbnail\":{\"file\":\"gallery-insert-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4524},\"medium_large\":{\"file\":\"gallery-insert-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":29821},\"trp-custom-language-flag\":{\"file\":\"gallery-insert-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":378}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":32682,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/12\/gallery-insert.jpg\",\"title\":\"gallery-insert\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cdiv class=\\u0022page\\u0022 title=\\u0022Page 4\\u0022\\u003e\\n\\u003cdiv class=\\u0022section\\u0022\\u003e\\n\\u003cdiv class=\\u0022layoutArea\\u0022\\u003e\\n\\u003cdiv class=\\u0022column\\u0022\\u003e\\n\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eINSTAGRAM FILTER\\u003c\/span\\u003e\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u003c\/div\\u003e\\n\\u0026lt;br\/\\u0026gt;Try out the \\u0026lt;strong\\u0026gt;DUA LIPA \/\/ FLUTUR by PUMA\\u0026lt;\/strong\\u0026gt; filter yourself. You can find it on PUMA\u00b4s instagram profile \\u0026lt;strong\\u0026gt;@puma\\u0026lt;\/strong\\u0026gt; or on Dua\u00b4s channel \\u0026lt;strong\\u0026gt;@dualipa\\u0026lt;\/strong\\u0026gt;.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0022lazy\\u0022 title=\\u0022YouTube video player\\u0022 src=\\u0022https:\/\/www.youtube.com\/embed\/ZuSOovQUbMo\\u0022 width=\\u0022680\\u0022 height=\\u0022445\\u0022 frameborder=\\u00220\\u0022 allowfullscreen=\\u0022allowfullscreen\\u0022\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;em\\u0026gt;The new capsule by PUMA and Dua Lipa is coming soon! 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Para que te emociones a\u00fan m\u00e1s, Dua y PUMA han creado un filtro especial para Instagram. Ella ya lo us\u00f3 el fin de semana y lo comparti\u00f3 con sus fans. \u00a1No dejes de probarlo! El filtro personalizado enlaza con el creativo cuento de hadas psicod\u00e9lico: el nuevo logotipo de Dua. Es un s\u00edmbolo de su asociaci\u00f3n con nosotros y re\u00fane su nombre y la banda de forma PUMA que se transforma en una mariposa iridiscente. M\u00e1s informaci\u00f3n sobre el significado del logotipo.","status":"publish","password":"","name":"la-historia-detr\u00e1s-del-nuevo-puma-x-dua-lipa-logo-flutur","modified":"2025-09-19 14:46:48","modified_gmt":"2025-09-19 14:46:48","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[3],"datetime_local":"7 de diciembre de 2021, 6:50","date_local":"7 de diciembre de 2021","time_local":"6:50","slug":"the-story-behind-the-new-puma-x-dua-lipa-logo-flutur","url":"https:\/\/www.puma-catchup.com\/es\/sportstyle\/the-story-behind-the-new-puma-x-dua-lipa-logo-flutur\/","featured_image":{"width":1140,"height":640,"file":"2021\/12\/Header-New.jpg","filesize":121960,"sizes":{"medium":{"file":"Header-New-300x168.jpg","width":300,"height":168,"mime-type":"image\/jpeg","filesize":5058},"large":{"file":"Header-New-1024x575.jpg","width":1024,"height":575,"mime-type":"image\/jpeg","filesize":36418},"thumbnail":{"file":"Header-New-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":4087},"medium_large":{"file":"Header-New-768x431.jpg","width":768,"height":431,"mime-type":"image\/jpeg","filesize":22743},"trp-custom-language-flag":{"file":"Header-New-18x10.jpg","width":18,"height":10,"mime-type":"image\/jpeg","filesize":358}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":32678,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/12\/Header-New.jpg","title":"Cabecera-Nuevo","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0},"headline":"The Story behind the new PUMA X Dua Lipa logo \u2018Flutur\u2019","categories":[{"term_id":3,"name":"Sportstyle","slug":"sportstyle","term_group":0,"term_taxonomy_id":3,"taxonomy":"category","description":"","parent":0,"count":415,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/es\/category\/sportstyle\/"}],"theCategory":{"term_id":3,"name":"Sportstyle","slug":"sportstyle","term_group":0,"term_taxonomy_id":3,"taxonomy":"category","description":"","parent":0,"count":415,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/es\/category\/sportstyle\/"},"isFeaturedArticle":true,"isTopArticle":true},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts\/32557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/comments?post=32557"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts\/32557\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/media\/32678"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/media?parent=32557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/categories?post=32557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}