{"id":3186,"date":"2016-06-09T15:03:18","date_gmt":"2016-06-09T13:03:18","guid":{"rendered":"http:\/\/www.puma-catchup.com\/?p=3186"},"modified":"2025-09-19T15:07:21","modified_gmt":"2025-09-19T15:07:21","slug":"the-perfect-stage","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/es\/sports\/the-perfect-stage\/","title":{"rendered":"El escenario perfecto"},"content":{"rendered":"\n
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\n Inicio<\/a>\/\n Deportes<\/a>\/ El escenario perfecto\n <\/div>\n<\/div>\n
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Deportes<\/a><\/div>\n
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El escenario perfecto para mostrar nuestros productos.<\/h1>\n
La Eurocopa 2016<\/div>\n
9 de junio de 2016 <\/div>\n\n
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\u201c\u00bfQu\u00e9 marca dominar\u00e1 la EURO?\u201d, preguntaba recientemente la revista deportiva alemana kicker.<\/span>\nSe refer\u00eda al n\u00famero de equipos que una marca deportiva equipa y a la visibilidad de su logotipo en el campo que ello conlleva. Con Italia, Austria, Suiza, Eslovaquia y la Rep\u00fablica Checa.<\/strong> \u2013 y sus prometedoras selecciones nacionales con el logo de PUMA en el pecho \u2013 todos nuestros equipos europeos de PUMA contribuir\u00e1n a una fuerte presencia de la marca en la competici\u00f3n de este a\u00f1o, junto con nuestros jugadores patrocinados que llevan botas PUMA.\nLos grandes eventos futbol\u00edsticos, en particular, se han convertido en activos muy valiosos, ya que son el escenario perfecto para mostrar los productos de nuestras empresas. \u201cHoy en d\u00eda, el desarrollo de productos gira en torno a la Eurocopa y la Copa del Mundo. Por lo tanto, un evento como la Eurocopa es extremadamente importante para PUMA, ya que siempre lanzamos nuestras innovaciones aprovechando estos eventos\u201d.,<\/strong> Johan Adamsson, nuestro director de marketing deportivo y licencias deportivas, dijo. \u201cEl motivo es aumentar nuestra credibilidad gracias a que estos s\u00faper atletas llevan nuestros productos en el campo o en la pista\u201c.\u201c<\/strong>\n\u00a0\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n
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El uniforme de Italia para la Eurocopa<\/div>\n <\/div>\n
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La camiseta suiza<\/div>\n <\/div>\n
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Equipaci\u00f3n de Austria para la Eurocopa<\/div>\n <\/div>\n
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La camiseta de la Rep\u00fablica Checa<\/div>\n <\/div>\n
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El atuendo de Eslovaquia<\/div>\n <\/div>\n\t\t<\/div>\n\t<\/div>\n
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Las asociaciones de patrocinio han cobrado cada vez m\u00e1s importancia y su relevancia se refleja en el aumento constante de los costes contractuales. Por consiguiente, las marcas deben elegir cuidadosamente a sus socios. A la hora de decidir si establecer nuevas asociaciones o ampliar las ya existentes, hay que tener en cuenta diversos aspectos. \u201cPor un lado, analizamos las posibilidades de los equipos de clasificarse para un gran campeonato. En lo que respecta a Suiza, por ejemplo, la selecci\u00f3n nacional tiene un historial bastante bueno en comparaci\u00f3n con el tama\u00f1o del pa\u00eds\u2019.\u201d<\/strong>, explica Johan. Pero el tama\u00f1o del mercado respectivo tambi\u00e9n juega un papel importante, as\u00ed como la configuraci\u00f3n de PUMA en estos pa\u00edses. \u201cTambi\u00e9n hay que verlo desde un punto de vista comercial\u201d.\u201d<\/strong>, dice Johan.\nMientras que los austriacos, por ejemplo, est\u00e1n centrados en la Eurocopa de este a\u00f1o, despu\u00e9s de haber logrado clasificarse en contadas ocasiones para un gran evento, una buena colaboraci\u00f3n tampoco depende \u00fanicamente del \u00e9xito de un equipo. \u201cUn equipo que juega un f\u00fatbol atractivo tambi\u00e9n ganar\u00e1 popularidad. El comportamiento de ciertos jugadores en el campo y el rendimiento del equipo influyen claramente en la percepci\u00f3n que el p\u00fablico general tiene del equipo y del pa\u00eds. Por eso nos alegrar\u00e1 que nuestros equipos y activos destaquen en la Eurocopa de cualquier forma positiva\u201d.\u201d<\/strong>, a\u00f1ade Johan.\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
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Director de Marketing Deportivo y Licencias Deportivas de PUMA<\/div>\n\t<\/div>\n<\/div>\n\n
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\u201c\u00bfQu\u00e9 marca dominar\u00e1 la EURO?\u201d, preguntaba recientemente la revista deportiva alemana kicker.
\nIt was talking about the number of teams a sports brand equips and the visibility of its logo on the pitch that comes along with it. With Italy, Austria, Switzerland, Slovakia and the Czech Republic \u2013 and their promising national teams with the PUMA Cat on their chests \u2013 all of our European PUMA teams will contribute to a strong brand presence in this year\u2019s competition alongside our sponsored players in the PUMA boots.
\nEspecially big football events have developed into invaluable assets, as they are the perfect stage to showcase our companies\u2019 products. \u201cThe product development nowadays just circles around the EURO and the World Cup. Therefore, an event like the EURO is extremely important for PUMA, because we always launch our innovations on the back of these events\u201d, Johan Adamsson, our Director of Sports Marketing & Sports Licensing said. \u201cThe reason for this is to increase our credibility with these super athletes wearing our products on the pitch or on the track.\u201c
\n\u00a0<\/p>","protected":false},"author":12,"featured_media":3192,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":5821,"meta-headline":"","footnotes":""},"categories":[18],"class_list":["post-3186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports"],"fullData":{"ID":3186,"post_author":"12","post_date":"2016-06-09 15:03:18","post_date_gmt":"2016-06-09 13:03:18","post_content":"","post_title":"The perfect stage","post_excerpt":"\u201cWhich brand will dominate the EURO?\u201d, German sport magazine kicker asked recently.\nIt was talking about the number of teams a sports brand equips and the visibility of its logo on the pitch that comes along with it. With Italy, Austria, Switzerland, Slovakia and the Czech Republic \u2013 and their promising national teams with the PUMA Cat on their chests \u2013 all of our European PUMA teams will contribute to a strong brand presence in this year\u2019s competition alongside our sponsored players in the PUMA boots.\nEspecially big football events have developed into invaluable assets, as they are the perfect stage to showcase our companies\u2019 products. \u201cThe product development nowadays just circles around the EURO and the World Cup. Therefore, an event like the EURO is extremely important for PUMA, because we always launch our innovations on the back of these events\u201d, Johan Adamsson, our Director of Sports Marketing & Sports Licensing said. \u201cThe reason for this is to increase our credibility with these super athletes wearing our products on the pitch or on the track.\u201c\n\u00a0\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-perfect-stage","to_ping":"","pinged":"","post_modified":"2025-09-19 15:07:21","post_modified_gmt":"2025-09-19 15:07:21","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.puma-catchup.com\/?p=3186","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[18],"tags_input":[],"id":3186,"author":"12","date":"2016-06-09 15:03:18","date_gmt":"2016-06-09 13:03:18","content":"","title":"El escenario perfecto","excerpt":"\u201cWhich brand will dominate the EURO?\u201d, German sport magazine kicker asked recently.\nIt was talking about the number of teams a sports brand equips and the visibility of its logo on the pitch that comes along with it. With Italy, Austria, Switzerland, Slovakia and the Czech Republic \u2013 and their promising national teams with the PUMA Cat on their chests \u2013 all of our European PUMA teams will contribute to a strong brand presence in this year\u2019s competition alongside our sponsored players in the PUMA boots.\nEspecially big football events have developed into invaluable assets, as they are the perfect stage to showcase our companies\u2019 products. \u201cThe product development nowadays just circles around the EURO and the World Cup. Therefore, an event like the EURO is extremely important for PUMA, because we always launch our innovations on the back of these events\u201d, Johan Adamsson, our Director of Sports Marketing & Sports Licensing said. \u201cThe reason for this is to increase our credibility with these super athletes wearing our products on the pitch or on the track.\u201c\n\u00a0","status":"publish","password":"","name":"the-perfect-stage","modified":"2025-09-19 15:07:21","modified_gmt":"2025-09-19 15:07:21","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[18],"datetime_local":"9 de junio de 2016, 13:03","date_local":"9 de junio de 2016","time_local":"13:03","slug":"the-perfect-stage","url":"https:\/\/www.puma-catchup.com\/es\/sports\/the-perfect-stage\/","featured_image":{"width":1140,"height":640,"file":"2016\/06\/Perfectstage_H1.jpg","filesize":172678,"sizes":{"medium":{"file":"Perfectstage_H1-300x168.jpg","width":300,"height":168,"mime-type":"image\/jpeg","filesize":7928},"large":{"file":"Perfectstage_H1-1024x575.jpg","width":1024,"height":575,"mime-type":"image\/jpeg","filesize":98479},"thumbnail":{"file":"Perfectstage_H1-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":3789},"medium_large":{"file":"Perfectstage_H1-768x431.jpg","width":768,"height":431,"mime-type":"image\/jpeg","filesize":47724},"trp-custom-language-flag":{"file":"Perfectstage_H1-18x10.jpg","width":18,"height":10,"mime-type":"image\/jpeg","filesize":409}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":3192,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2016\/06\/Perfectstage_H1.jpg","title":"Perfectstage_H[1]","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0},"headline":"The perfect stage","categories":[{"term_id":18,"name":"Deportes","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":859,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/es\/category\/sports\/"}],"theCategory":{"term_id":18,"name":"Deportes","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":859,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/es\/category\/sports\/"},"isFeaturedArticle":true,"isTopArticle":false},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts\/3186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/comments?post=3186"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts\/3186\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/media\/3192"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/media?parent=3186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/categories?post=3186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}