{"id":30799,"date":"2021-10-28T10:32:08","date_gmt":"2021-10-28T08:32:08","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=30799"},"modified":"2025-09-19T14:47:34","modified_gmt":"2025-09-19T14:47:34","slug":"puma-interview-with-zionna-hanson-founder-ceo-of-barbells-for-boobs-a-community-taking-action-against-breast-cancer-through-its-resources-after-diagnosis-program","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/es\/sports\/puma-interview-with-zionna-hanson-founder-ceo-of-barbells-for-boobs-a-community-taking-action-against-breast-cancer-through-its-resources-after-diagnosis-program\/","title":{"rendered":"Entrevista de PUMA con Zionna Hanson, fundadora y directora ejecutiva de Barbells for Boobs, una comunidad que lucha contra el c\u00e1ncer de mama a trav\u00e9s de su programa \u00abRecursos tras el diagn\u00f3stico\u00bb."},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/es\/\">Inicio<\/a>\/\n        <a href=\"\/es\/category\/sports\/\">Deportes<\/a>\/\n        PUMA entrevista a Zionna Hanson, fundadora y directora ejecutiva de Barbells for Boobs, una comunidad que act\u00faa contra el c\u00e1ncer de mama a trav\u00e9s de su programa Recursos despu\u00e9s del diagn\u00f3stico.\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/Header-BFB.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/es\/category\/sports\/\">Deportes<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsports%2Fpuma-interview-with-zionna-hanson-founder-ceo-of-barbells-for-boobs-a-community-taking-action-against-breast-cancer-through-its-resources-after-diagnosis-program%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsports%2Fpuma-interview-with-zionna-hanson-founder-ceo-of-barbells-for-boobs-a-community-taking-action-against-breast-cancer-through-its-resources-after-diagnosis-program%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/es\/sports\/puma-interview-with-zionna-hanson-founder-ceo-of-barbells-for-boobs-a-community-taking-action-against-breast-cancer-through-its-resources-after-diagnosis-program\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsports%2Fpuma-interview-with-zionna-hanson-founder-ceo-of-barbells-for-boobs-a-community-taking-action-against-breast-cancer-through-its-resources-after-diagnosis-program%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >BABES FOR BOOBS<\/h1>\n        <div class=\"articleintro\" >PUMA se asocia con la organizaci\u00f3n sin \u00e1nimo de lucro Barbells for Boobs<\/div>\n        <div class=\"date\">28 de octubre de 2021 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;PUMA interview with Zionna Hanson, Founder &amp; CEO of Barbells for Boobs, a community taking action against breast cancer through its Resources After Diagnosis program&quot;, \"text\": &quot;October turned pink! In support of Breast Cancer Awareness Month, PUMA is highlighting powerful stories of women survivors who move us, athletes who have been impacted by breast cancer and the meaningful role sport plays in their lives.\\nDid you know? One in Eight women will be diagnosed with breast cancer in their lifetime? A sad number! This year, PUMA is partnering with several community organizations that focus on health and wellness within the CrossFit space including Barbells for Boobs (BfB). Barbells for Boobs is a community taking action against breast cancer through its RAD (Resources After Diagnosis) program whose mission is to incorporate physical activity as the foundation for breast cancer risk reduction, treatment, and survivorship.\\n\\n\\u00a0\\nWe asked Founder &amp; CEO of Barbells for Boobs, Zionna Hanson (Z) about the Barbells for Boobs story, how she stays positive while dealing with such a heavy issue day in and day out and how her organization helps those dealing with breast cancer.\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/es\/sports\/puma-interview-with-zionna-hanson-founder-ceo-of-barbells-for-boobs-a-community-taking-action-against-breast-cancer-through-its-resources-after-diagnosis-program\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/es\/sports\/puma-interview-with-zionna-hanson-founder-ceo-of-barbells-for-boobs-a-community-taking-action-against-breast-cancer-through-its-resources-after-diagnosis-program\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/es\/sports\/puma-interview-with-zionna-hanson-founder-ceo-of-barbells-for-boobs-a-community-taking-action-against-breast-cancer-through-its-resources-after-diagnosis-program\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsports%2Fpuma-interview-with-zionna-hanson-founder-ceo-of-barbells-for-boobs-a-community-taking-action-against-breast-cancer-through-its-resources-after-diagnosis-program%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsports%2Fpuma-interview-with-zionna-hanson-founder-ceo-of-barbells-for-boobs-a-community-taking-action-against-breast-cancer-through-its-resources-after-diagnosis-program%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">\u00a1Octubre se ti\u00f1e de rosa! En apoyo al Mes de Concienciaci\u00f3n sobre el C\u00e1ncer de Mama, PUMA est\u00e1 destacando poderosas historias de mujeres supervivientes que nos conmueven, atletas que han sufrido el impacto del c\u00e1ncer de mama y el significativo papel que el deporte desempe\u00f1a en sus vidas.\n\u00bfLo sab\u00edas? Una de cada ocho mujeres ser\u00e1 diagnosticada de c\u00e1ncer de mama a lo largo de su vida? \u00a1Una triste cifra! Este a\u00f1o, PUMA se asocia con varias organizaciones comunitarias que se centran en la salud y el bienestar dentro del espacio CrossFit incluyendo Barbells for Boobs (BfB). Barbells for Boobs es una comunidad que act\u00faa contra el c\u00e1ncer de mama a trav\u00e9s de su programa RAD (Resources After Diagnosis) cuya misi\u00f3n es incorporar la actividad f\u00edsica como base para la reducci\u00f3n del riesgo de c\u00e1ncer de mama, el tratamiento y la supervivencia.\n<\/span>\n<br\/>\u00a0<br\/>\n<br\/>Preguntamos <strong>Fundadora y Directora General de Barbells for Boobs, Zionna Hanson (Z)<\/strong> sobre la historia de Barbells for Boobs, c\u00f3mo se mantiene positiva mientras se enfrenta a un problema tan grave d\u00eda tras d\u00eda y c\u00f3mo su organizaci\u00f3n ayuda a quienes se enfrentan al c\u00e1ncer de mama.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/><iframe loading=\"lazy\" title=\"Reproductor de v\u00eddeo YouTube\" src=\"https:\/\/www.youtube.com\/embed\/qtNC8W7MmtU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/Zionna-Hanson.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n<!-- row two columns -->\n<div class=\"row rowTwoColumnsWide spacing\">\n    <div class=\"col articleText\">\n        <div ><br\/><strong>Por desgracia, el c\u00e1ncer de mama es un problema al que muchas de nosotras nos hemos enfrentado de alguna forma. Zionna, f<\/strong><strong>o para los que est\u00e1n fuera de EE.UU., \u00bfpuede decirnos por qu\u00e9 fund\u00f3 Barbells for Boobs?<\/strong><br\/>\n<br\/><strong>Z:<\/strong> Barbells for Boobs convirti\u00f3 un entrenamiento en un evento comunitario, un evento pr\u00e1ctico que los afiliados de CrossFit no s\u00f3lo utilizan para acercar a sus atletas, sino que tambi\u00e9n proporciona fondos que significan algo. Todas las historias y conexiones son reales. Tal es el impacto de Barbells for Boobs en su misi\u00f3n de cambiar la forma en que se aborda el c\u00e1ncer de mama en las comunidades del fitness y la medicina. Comenz\u00f3 con un entrenamiento para recaudar fondos para una amiga y contin\u00faa porque actualmente contamos con casi 500 mujeres de 8 pa\u00edses en nuestro <strong>Programa de recursos tras el diagn\u00f3stico (RAD) <\/strong>y nuestra visi\u00f3n es fortalecer a esas mujeres y los recursos que les proporcionamos.<br\/>\n<br\/><strong>\u00bfC\u00f3mo se puede mantener una actitud positiva cuando se trata de un tema tan delicado d\u00eda tras d\u00eda?<\/strong><br\/>\n<br\/><strong>Z:<\/strong> No ser\u00eda sincera si no admitiera que algunos d\u00edas son m\u00e1s duros que otros. Nuestro trabajo en el c\u00e1ncer de mama implica una interacci\u00f3n personal con cada una de las mujeres de nuestro programa RAD, por lo que, naturalmente, las emociones se ven afectadas. Escuchamos las historias individuales, los altibajos, las victorias y las luchas, y en lo que nos centramos es en proporcionar las herramientas para ayudarles a adaptarse a estas cosas y vivir su mejor vida. As\u00ed que, s\u00ed, puede ser dif\u00edcil ser siempre positivo, porque nadie quiere o\u00edr que tiene c\u00e1ncer de mama. Pero el c\u00e1ncer de mama no discrimina y, aunque recibir el diagn\u00f3stico no es algo positivo, nos centramos en lo que podemos controlar y tambi\u00e9n en c\u00f3mo adaptarnos a lo que no podemos. Lo mismo ocurre con el equipo de Barbells for Boobs. Trabajamos juntos para hacer frente a las conversaciones y situaciones dif\u00edciles que rodean a las personas de nuestra comunidad.<br\/>\n<\/div>\n    <\/div>\n    <div class=\"col articleText\">\n        <div ><br\/><strong>\u00bfPuede hablarnos un poco m\u00e1s de la cooperaci\u00f3n con PUMA?<\/strong><br\/>\n<br\/><strong>Z:<\/strong> PUMA ha sido un socio excepcional de Barbells for Boobs. Su misi\u00f3n de empoderar a las mujeres y la salud de las mujeres se alinea con nuestros valores fundamentales. PUMA trata realmente de comprender, aprender y comunicar esos valores fundamentales a su propia comunidad interna y a la comunidad en general. Es evidente que se extiende a todo tipo de deportes y otras actividades, incluidas las artes y los proyectos humanitarios. Empezamos a trabajar con PUMA el a\u00f1o pasado para crear una colecci\u00f3n de ropa, calzado y accesorios que amplificara el impacto sobre el c\u00e1ncer de mama y lanzamos que <strong>Colecci\u00f3n de 12 piezas<\/strong> la primera semana de octubre. El debut incluy\u00f3 un <strong>PUMA NYC- evento de cuatro d\u00edas de duraci\u00f3n<\/strong> con nuestra comunidad Resources After Diagnosis (RAD), que inclu\u00eda a nuestro equipo Barbells for Boobs y a 40 atletas que participan en nuestro programa RAD. La tienda insignia nos honr\u00f3 con una fiesta VIP, un entrenamiento, un evento de yoga y se extendi\u00f3 como un amable anfitri\u00f3n a los gimnasios locales y tambi\u00e9n dio la bienvenida a algunos de nuestros otros socios para ayudar a lanzar los art\u00edculos.<br\/>\n<br\/>Tenemos la vista puesta en la colecci\u00f3n de 2022, para la que hemos terminado recientemente los dise\u00f1os y la mensajer\u00eda. Nuestra comunidad RAD y m\u00e1s all\u00e1 ha correspondido a la lealtad de PUMA y a su innegable apoyo, y nuestra red ha crecido en fuerza, juntos.<br\/>\n<br\/><strong>\u00bfC\u00f3mo ayuda BFB a los afectados por el c\u00e1ncer de mama?<\/strong><br\/>\n<br\/><strong>Z:<\/strong> Proporcionamos recursos despu\u00e9s del diagn\u00f3stico (RAD) para las mujeres que han sido afectadas por el c\u00e1ncer de mama. Barbells for Boobs es capaz de proporcionar el programa RAD a trav\u00e9s de donaciones y subvenciones y distribuimos 100% de donaciones para apoyar el programa RAD y los recursos espec\u00edficos que utiliza para funcionar. El programa RAD est\u00e1 dise\u00f1ado para dar a las mujeres afectadas por el c\u00e1ncer de mama un sistema de apoyo integral e incluye la actividad f\u00edsica, el apoyo y la educaci\u00f3n centrada en la mente, el cuerpo y el bienestar del alma.<br\/>\n<br\/><em>\u00a1Muchas gracias, Z!<\/em><br\/>\n<\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><h2 dir=\"ltr\"><strong>SOBRE EL PROGRAMA RECURSOS TRAS EL DIAGN\u00d3STICO (RAD)<\/strong><\/h2>\n<br\/><strong>\nActividades f\u00edsicas RAD<\/strong><br\/>\n<br\/>La ciencia ha demostrado que la actividad f\u00edsica es una puerta de entrada a la salud. Es lo m\u00e1s proactivo que una mujer puede hacer por s\u00ed misma, tenga o no c\u00e1ncer de mama. Por este motivo, el programa RAD hace especial hincapi\u00e9 en proporcionar a las participantes salidas para la actividad f\u00edsica. El requisito de actividad f\u00edsica es moverse durante 30 minutos. Para lograrlo, el equipo de entrenadores ofrece sesiones de entrenamiento personalizadas con un entrenador RAD, as\u00ed como un gimnasio virtual en el que pueden participar juntas todas las participantes del programa RAD del mundo. El BFB se ha comprometido a ofrecer opciones a todas las mujeres en todas las fases de su diagn\u00f3stico de c\u00e1ncer de mama y en su vida despu\u00e9s del tratamiento.<br\/>\n<br\/><strong>Actividades de apoyo de la RAD<\/strong><br\/>\n<br\/>Conectar a mujeres con ideas afines afectadas por el c\u00e1ncer de mama proporcion\u00e1ndoles un apoyo fundamental impulsado por la comunidad para fomentar la confianza y la conexi\u00f3n. El programa incluye actividades sociales, seminarios interactivos sobre pr\u00e1cticas de salud, nutrici\u00f3n, sue\u00f1o, gesti\u00f3n del estr\u00e9s y mucho m\u00e1s para equilibrar las actividades f\u00edsicas.<br\/>\n<br\/><strong>Actividades educativas de la RAD<\/strong><br\/>\n<br\/>Proporcionar recursos educativos sobre oncolog\u00eda del ejercicio y salud mental en relaci\u00f3n con el c\u00e1ncer de mama. Estas actividades incluyen presentaciones sobre diversos temas por parte de miembros del consejo asesor m\u00e9dico, as\u00ed como la ampliaci\u00f3n de una biblioteca general de recursos visuales y escritos.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><h2><strong>FUSIBLE X BARBELLS FOR BOOBS COLLECTION<\/strong><\/h2>\n<br\/>PUMA ha lanzado una colecci\u00f3n de ropa de edici\u00f3n limitada. Esta colecci\u00f3n se caracteriza por el color rosa y la marca Barbells for Boobs, y simboliza la determinaci\u00f3n de las personas afectadas por el c\u00e1ncer de mama.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image multi 1 -->\n<div class=\"row rowImages3 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/1.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t\t\t<div class=\"descr\">\n\t\t\t\t\t\tBarbells for Boobs est\u00e1 redefiniendo el est\u00e1ndar de atenci\u00f3n para la salud mamaria y trabaja para mejorar la calidad de vida de las mujeres despu\u00e9s del diagn\u00f3stico. A trav\u00e9s de un apoyo alentador e implacable, son una comunidad impresionante con la que PUMA se enorgullece de colaborar. En nuestra primera colaboraci\u00f3n, rendimos homenaje a todas las personas afectadas, as\u00ed como a los defensores y atletas que luchan por un progreso positivo. \n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/2.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t\t\t<div class=\"descr\">\n\t\t\t\t\t\tBarbells for Boobs est\u00e1 redefiniendo el est\u00e1ndar de atenci\u00f3n para la salud mamaria y trabaja para mejorar la calidad de vida de las mujeres despu\u00e9s del diagn\u00f3stico. A trav\u00e9s de un apoyo alentador e implacable, son una comunidad impresionante con la que PUMA se enorgullece de colaborar. En nuestra primera colaboraci\u00f3n, rendimos homenaje a todas las personas afectadas, as\u00ed como a los defensores y atletas que luchan por un progreso positivo. \n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/3.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t\t\t<div class=\"descr\">\n\t\t\t\t\t\tBarbells for Boobs est\u00e1 redefiniendo el est\u00e1ndar de atenci\u00f3n para la salud mamaria y trabaja para mejorar la calidad de vida de las mujeres despu\u00e9s del diagn\u00f3stico. A trav\u00e9s de un apoyo alentador e implacable, son una comunidad impresionante con la que PUMA se enorgullece de colaborar. En nuestra primera colaboraci\u00f3n, rendimos homenaje a todas las personas afectadas, as\u00ed como a los defensores y atletas que luchan por un progreso positivo. \n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><h2><strong>EL RECAUDADOR DE FONDOS<\/strong><\/h2>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Durante el Mes de Sensibilizaci\u00f3n sobre el C\u00e1ncer de Mama, PUMA anima a sus seguidores a compartir historias impactantes sobre c\u00f3mo el c\u00e1ncer de mama ha afectado a sus vidas y\/o a las vidas de las mujeres de su entorno. Publica tus historias con una imagen o un v\u00eddeo a trav\u00e9s de Instagram o TikTok con el hashtag <strong>1TP5SeMueveConProp\u00f3sito<\/strong>. Para cada entrada que incluya <strong>1TP5SeMueveConProp\u00f3sito<\/strong>, donaremos $1 (hasta un total de $25.000) a <strong>Pesas para tetas<\/strong>, para contribuir a sus esfuerzos por mejorar la calidad de vida y los resultados de las personas afectadas por el c\u00e1ncer de mama.<br\/>\n<br\/>\u00a0<br\/>\n<br\/>Tambi\u00e9n puede hacer su donaci\u00f3n<strong> aqu\u00ed.<\/strong><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">\u00a1Somos 1TP5Fuertesjuntos!<\/span>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image multi 1 -->\n<div class=\"row rowImages2 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/BFB-gallery3.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/BFB-gallery2.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnWide\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >\u00bfQu\u00e9 es para ti Barbells for Boobs? <\/h2>\n    <\/div>\n<\/div>\n\t<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/qV_8-2toQbg\/hqdefault.jpg\" class=\"printonly\" style=\"width:100%;aspect-ratio: 16\/9;\"\/>\n\t\t\t<div class=\"printonly\">https:\/\/www.youtube.com\/qV_8-2toQbg<\/div>\n\t\t\t<iframe class=\"hideinprint\" style=\"width:100%;aspect-ratio: 16\/9;\" src=\"https:\/\/www.youtube.com\/embed\/qV_8-2toQbg\" title=\"Reproductor de v\u00eddeo YouTube\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\t<\/div>\n<\/div>\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnWide\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >Deirdre<\/h2>\n    <\/div>\n<\/div>\n\t<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/14aOo_wrN2M\/hqdefault.jpg\" class=\"printonly\" style=\"width:100%;aspect-ratio: 16\/9;\"\/>\n\t\t\t<div class=\"printonly\">https:\/\/www.youtube.com\/14aOo_wrN2M<\/div>\n\t\t\t<iframe class=\"hideinprint\" style=\"width:100%;aspect-ratio: 16\/9;\" src=\"https:\/\/www.youtube.com\/embed\/14aOo_wrN2M\" title=\"Reproductor de v\u00eddeo YouTube\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\t<\/div>\n<\/div>\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnWide\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >Jessica<\/h2>\n    <\/div>\n<\/div>\n\t<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/oGi9_wTOQIQ\/hqdefault.jpg\" class=\"printonly\" style=\"width:100%;aspect-ratio: 16\/9;\"\/>\n\t\t\t<div class=\"printonly\">https:\/\/www.youtube.com\/oGi9_wTOQIQ<\/div>\n\t\t\t<iframe class=\"hideinprint\" style=\"width:100%;aspect-ratio: 16\/9;\" src=\"https:\/\/www.youtube.com\/embed\/oGi9_wTOQIQ\" title=\"Reproductor de v\u00eddeo YouTube\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\t<\/div>\n<\/div>\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnWide\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >Kristin<\/h2>\n    <\/div>\n<\/div>\n\t<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/w3tFutUTzGQ\/hqdefault.jpg\" class=\"printonly\" style=\"width:100%;aspect-ratio: 16\/9;\"\/>\n\t\t\t<div class=\"printonly\">https:\/\/www.youtube.com\/w3tFutUTzGQ<\/div>\n\t\t\t<iframe class=\"hideinprint\" style=\"width:100%;aspect-ratio: 16\/9;\" src=\"https:\/\/www.youtube.com\/embed\/w3tFutUTzGQ\" title=\"Reproductor de v\u00eddeo YouTube\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\t<\/div>\n<\/div>\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnWide\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >LaToya<\/h2>\n    <\/div>\n<\/div>\n\t<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/-V4WCkubgl4\/hqdefault.jpg\" class=\"printonly\" style=\"width:100%;aspect-ratio: 16\/9;\"\/>\n\t\t\t<div class=\"printonly\">https:\/\/www.youtube.com\/-V4WCkubgl4<\/div>\n\t\t\t<iframe class=\"hideinprint\" style=\"width:100%;aspect-ratio: 16\/9;\" src=\"https:\/\/www.youtube.com\/embed\/-V4WCkubgl4\" title=\"Reproductor de v\u00eddeo YouTube\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\t<\/div>\n<\/div>\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnWide\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >Margarita <\/h2>\n    <\/div>\n<\/div>\n\t<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/vtQinvxtMoU\/hqdefault.jpg\" class=\"printonly\" style=\"width:100%;aspect-ratio: 16\/9;\"\/>\n\t\t\t<div class=\"printonly\">https:\/\/www.youtube.com\/vtQinvxtMoU<\/div>\n\t\t\t<iframe class=\"hideinprint\" style=\"width:100%;aspect-ratio: 16\/9;\" src=\"https:\/\/www.youtube.com\/embed\/vtQinvxtMoU\" title=\"Reproductor de v\u00eddeo YouTube\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>La historia de Barbells for Boobs<\/h2>\n<p>Un grupo de personas se reuni\u00f3 en un aparcamiento en <strong>2009<\/strong>, En el transcurso de la carrera, el equipo de Barbells for Boobs realiz\u00f3 \u201cGRACE\u201d 30 levantamientos de peso y recaud\u00f3 fondos para Cecy, la mejor amiga de la fundadora de Barbells for Boobs, Zionna (Z). A Cecy se le neg\u00f3 una mamograf\u00eda porque se consideraba demasiado joven a la edad de 26 a\u00f1os para tener c\u00e1ncer de mama, seg\u00fan los m\u00e9dicos de la \u00e9poca. Cecy pidi\u00f3 entonces a Zionna y a los que participaron que donaran los fondos a otras personas que lo necesitaran. Con ese acto desinteresado de Cecy, Barbells for Boobs se convirti\u00f3 en una tradici\u00f3n en la comunidad norteamericana de CrossFit, recaudando casi 20 millones de d\u00f3lares en la d\u00e9cada siguiente. Barbells for Boobs construy\u00f3 un programa nacional de detecci\u00f3n precoz, que ha <strong>financi\u00f3 m\u00e1s de 54.000 procedimientos<\/strong> para apoyar el cribado del c\u00e1ncer de mama en mujeres j\u00f3venes y desfavorecidas. Sin embargo, muchos no saben que poco menos de 10 a\u00f1os despu\u00e9s, el c\u00e1ncer de mama volvi\u00f3 a afectar a Z y a sus allegados. Esta vez, la hermana de Z, Jenny se enter\u00f3 de que ten\u00eda c\u00e1ncer de mama metast\u00e1sico, lo que significaba, que no hab\u00eda cura y que iba a avanzar r\u00e1pidamente. Lamentablemente, Jenny falleci\u00f3 en 2018.<\/p>\n<p>\u201c<em>Las vidas cambian para siempre tras el diagn\u00f3stico. Tras perder a mi hermana, supe que ten\u00eda que haber algo m\u00e1s para las mujeres afectadas por un diagn\u00f3stico de c\u00e1ncer de mama. Despu\u00e9s de que suene la campana del tratamiento y vuelva a crecer el pelo, a las mujeres les quedan cicatrices que nadie ve. Creo sinceramente que la actividad f\u00edsica es la base para curar las cicatrices que el c\u00e1ncer de mama nos ha dejado a muchas de nosotras. Para completar el c\u00edrculo de nuestro trabajo, destinado a proporcionar educaci\u00f3n y apoyo centr\u00e1ndonos en las v\u00edas de salud f\u00edsica y mental para las mujeres afectadas por el c\u00e1ncer de mama<\/em>.\u201d - <span class=\"text-style-2\">Fundadora y Directora General de Barbells for Boobs, Zionna Hanson (Z)<\/span><\/p>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>@zionna en instagram<\/h2>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CUvWA1JvrB9\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>\u00a0<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Ver esta publicaci\u00f3n en Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>\u00a0<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CUvWA1JvrB9\/?utm_source=ig_embed&#038;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Una publicaci\u00f3n compartida por Zionna (@zionna)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnNarrow spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Narrow;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/Untitled-3.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00a1Octubre se ti\u00f1\u00f3 de rosa! En apoyo al Mes de Concientizaci\u00f3n sobre el C\u00e1ncer de Mama, PUMA destaca las poderosas historias de mujeres sobrevivientes que nos conmueven, atletas que se han visto afectadas por el c\u00e1ncer de mama y el importante papel que desempe\u00f1a el deporte en sus vidas.<br \/>\n\u00bfSab\u00edas que una de cada ocho mujeres ser\u00e1 diagnosticada con c\u00e1ncer de mama a lo largo de su vida? \u00a1Una cifra triste! Este a\u00f1o, PUMA se ha asociado con varias organizaciones comunitarias que se centran en la salud y el bienestar dentro del \u00e1mbito del CrossFit, entre ellas Barbells for Boobs (BfB). Barbells for Boobs es una comunidad que lucha contra el c\u00e1ncer de mama a trav\u00e9s de su programa RAD (Recursos tras el diagn\u00f3stico), cuya misi\u00f3n es incorporar la actividad f\u00edsica como base para la reducci\u00f3n del riesgo de c\u00e1ncer de mama, su tratamiento y la supervivencia.<\/p>\n<p>\u00a0<br \/>\nLe preguntamos a la fundadora y directora ejecutiva de Barbells for Boobs, Zionna Hanson (Z), sobre la historia de Barbells for Boobs, c\u00f3mo se mantiene positiva al lidiar con un tema tan delicado d\u00eda tras d\u00eda y c\u00f3mo su organizaci\u00f3n ayuda a quienes padecen c\u00e1ncer de mama.<\/p>","protected":false},"author":4,"featured_media":30803,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":true,"is_featured_article":true,"EasyPostViewCounter":17465,"meta-headline":"","footnotes":""},"categories":[18],"class_list":["post-30799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports"],"fullData":{"ID":30799,"post_author":"4","post_date":"2021-10-28 10:32:08","post_date_gmt":"2021-10-28 08:32:08","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2021\/10\/Header-BFB.jpg\",\"filesize\":511928,\"sizes\":{\"medium\":{\"file\":\"Header-BFB-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":14463},\"large\":{\"file\":\"Header-BFB-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":102756},\"thumbnail\":{\"file\":\"Header-BFB-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":8076},\"medium_large\":{\"file\":\"Header-BFB-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":65284},\"trp-custom-language-flag\":{\"file\":\"Header-BFB-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":457}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30803,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/Header-BFB.jpg\",\"title\":\"Header-BFB\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"BABES FOR BOOBS\",\"content\":\"PUMA is partnering with non-profit organization Barbells for Boobs\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eOctober turned pink! In support of Breast Cancer Awareness Month, PUMA is highlighting powerful stories of women survivors who move us, athletes who have been impacted by breast cancer and the meaningful role sport plays in their lives.\\nDid you know? One in Eight women will be diagnosed with breast cancer in their lifetime? A sad number! This year, PUMA is partnering with several community organizations that focus on health and wellness within the CrossFit space including Barbells for Boobs (BfB). Barbells for Boobs is a community taking action against breast cancer through its RAD (Resources After Diagnosis) program whose mission is to incorporate physical activity as the foundation for breast cancer risk reduction, treatment, and survivorship.\\n\\u003c\/span\\u003e\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;We asked \\u0026lt;strong\\u0026gt;Founder \\u0026amp;amp; CEO of Barbells for Boobs, Zionna Hanson (Z)\\u0026lt;\/strong\\u0026gt; about the Barbells for Boobs story, how she stays positive while dealing with such a heavy issue day in and day out and how her organization helps those dealing with breast cancer.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0022lazy\\u0022 title=\\u0022YouTube video player\\u0022 src=\\u0022https:\/\/www.youtube.com\/embed\/qtNC8W7MmtU\\u0022 width=\\u0022560\\u0022 height=\\u0022315\\u0022 frameborder=\\u00220\\u0022 allowfullscreen=\\u0022allowfullscreen\\u0022\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2021\/10\/Zionna-Hanson.jpg\",\"filesize\":726626,\"sizes\":{\"medium\":{\"file\":\"Zionna-Hanson-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":10375},\"large\":{\"file\":\"Zionna-Hanson-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":73989},\"thumbnail\":{\"file\":\"Zionna-Hanson-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6080},\"medium_large\":{\"file\":\"Zionna-Hanson-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":46320},\"trp-custom-language-flag\":{\"file\":\"Zionna-Hanson-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":460}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30913,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/Zionna-Hanson.jpg\",\"title\":\"Zionna Hanson\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"width\":1510,\"height\":840,\"file\":\"2021\/10\/Zionna-Hanson.jpg\",\"filesize\":726626,\"sizes\":{\"medium\":{\"file\":\"Zionna-Hanson-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":10375},\"large\":{\"file\":\"Zionna-Hanson-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":73989},\"thumbnail\":{\"file\":\"Zionna-Hanson-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6080},\"medium_large\":{\"file\":\"Zionna-Hanson-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":46320},\"trp-custom-language-flag\":{\"file\":\"Zionna-Hanson-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":460}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30913,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/Zionna-Hanson.jpg\",\"title\":\"Zionna Hanson\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Wide\"} \/--><!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Unfortunately, breast cancer is an issue that many of us have faced in some shape or form. Zionna, f\\u0026lt;\/strong\\u0026gt;\\u0026lt;strong\\u0026gt;or those outside of the U.S., can you tell us, why did you found Barbells for Boobs?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Z:\\u0026lt;\/strong\\u0026gt; Barbells for Boobs turned a workout into a community event \u2013 an actionable event that CrossFit affiliates not only use to bring their athletes closer together, but also provides funds that mean something. All stories and connections are real. Such is the impact that Barbells for Boobs has in its mission to change the way breast cancer is addressed in the fitness and medical communities. It started with a workout to raise funds for a friend and it continues because we have nearly 500 women in 8 countries currently in our \\u0026lt;strong\\u0026gt;Resources After Diagnosis (RAD) program \\u0026lt;\/strong\\u0026gt;and it is our vision to strengthen those women and the resources we provide.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;How do you stay positive while dealing with such a heavy issue day in and day out?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Z:\\u0026lt;\/strong\\u0026gt; I would be dishonest if I didn\u2019t admit that some days are harder than others. Our work in breast cancer involves a personal interaction with each of the women in our RAD program, so naturally emotions are impacted. We hear the individual stories, the ups and downs, the wins and struggles, and what we do focus on is providing the tools to assist them with, adjusting to these things and living their best life. So, yes it can be hard to always be positive, because no one wants to hear they have breast cancer. But breast cancer doesn\u2019t discriminate and while getting the diagnosis is not a positive thing, we focus on what we can control and also how we adapt to what we cannot. The same is true for the Barbells for Boobs team. We work together to deal with heavy conversations and situations surrounding the individuals within our community.\\u0026lt;br\/\\u0026gt;\\n\",\"contentRight\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Can you please tell us a bit more about the cooperation with PUMA?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Z:\\u0026lt;\/strong\\u0026gt; PUMA has been an outstanding partner with Barbells for Boobs. Its mission to empower women and women\u2019s health aligns with our core values. PUMA genuinely seeks to understand, learn and communicate to its own internal community as well as the community at-large about those core values. It is evident that it spans across all types of sports and other activities, including arts and humanity\u2019s projects. We began working with PUMA last year to create a collection of apparel, shoes and accessories that amplify the impact on breast cancer and launched that \\u0026lt;strong\\u0026gt;12-piece collection\\u0026lt;\/strong\\u0026gt; the first week of October. The debut included a \\u0026lt;strong\\u0026gt;PUMA NYC- hosted, 4-day event\\u0026lt;\/strong\\u0026gt; with our Resources After Diagnosis (RAD) community, which included our Barbells for Boobs team and 40 athletes that participate in our RAD program. The flagship store honored us with a VIP party, a workout, a yoga event and extended itself as a gracious host to the local gyms and also welcomed some of our other partners to help launch the items.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;We are looking ahead to the 2022 collection and recently finished the designs and messaging for that. Our RAD community and beyond has reciprocated PUMA\u2019s loyalty and undeniable support and our network has grown in strength, together.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;How does BFB help those in the breast cancer community?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Z:\\u0026lt;\/strong\\u0026gt; We provide Resources After Diagnosis (RAD) for women who have been impacted by breast cancer. Barbells for Boobs is able to provide the RAD program through donations and grants and we distribute 100% of donations to supporting the RAD program and the specific resources it utilizes to operate. The RAD Program is designed to give women impacted by breast cancer a comprehensive support system and includes physical activity, support and education focused on mind, body and soul well-being.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;em\\u0026gt;Thank you very much, Z!\\u0026lt;\/em\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2 dir=\\u0022ltr\\u0022\\u003e\\u003cstrong\\u003eABOUT THE RESOURCES AFTER DIAGNOSIS (RAD) PROGRAM\\u003c\/strong\\u003e\\u003c\/h2\\u003e\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;\\nRAD Physical Activities\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Science has shown that physical activity is a gateway to health. It is the most proactive thing a woman can do for herself, whether they have breast cancer or not. For this reason, the RAD program includes a strong focus on providing physical activity outlets for participants. The physical activity requirement is movement for 30 minutes. To achieve this, the coaching team offers 1-on-1 workout sessions with a RAD coach, as well as a virtual gym workout for all RAD program participants around the world to participate in together. BFB are committed to having options for every woman in every stage of their breast cancer diagnosis and in their life after treatment.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;RAD Support Activities\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Connecting like-minded women impacted by breast cancer by providing them with critical community-driven support to build confidence and connection. These include social engagements, interactive seminars about health practices, nutrition, sleep, handling stress and much more to provide an equal balance to the physical activities.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;RAD Education Activities\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Providing educational resources on exercise oncology and mental health as they pertain to breast cancer. These activities involve medical advisory board members presenting on various topics, as well as adding to an overall library of visual and written resources.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003e\\u003cstrong\\u003eFUSE X BARBELLS FOR BOOBS COLLECTION\\u003c\/strong\\u003e\\u003c\/h2\\u003e\\n\\u0026lt;br\/\\u0026gt;PUMA released a limited-edition apparel collection. It features purposeful pops of pink and Barbells for Boobs branding and signifies the resolve that\u2019s found in those affected by breast cancer.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-multi {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2021\/10\/1.jpg\",\"filesize\":1122639,\"sizes\":{\"medium\":{\"file\":\"1-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":10727},\"large\":{\"file\":\"1-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":118375},\"thumbnail\":{\"file\":\"1-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6629},\"medium_large\":{\"file\":\"1-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":63830},\"trp-custom-language-flag\":{\"file\":\"1-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":422}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30800,\"alt\":\"\",\"caption\":\"Barbells for Boobs is redefining the standard of care for breast health and works toward improving the quality of life among women post-diagnosis. Through uplifting and unrelenting support, they are an awe-inspiring community with whom PUMA is proud to partner. In our first ever collaboration, we celebrate all of those ever affected, along with the advocates and athletes that push for positive progress. \",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/1.jpg\",\"title\":\"1\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":1510,\"height\":840,\"file\":\"2021\/10\/2.jpg\",\"filesize\":1221000,\"sizes\":{\"medium\":{\"file\":\"2-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":12757},\"large\":{\"file\":\"2-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":131097},\"thumbnail\":{\"file\":\"2-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7635},\"medium_large\":{\"file\":\"2-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":72470},\"trp-custom-language-flag\":{\"file\":\"2-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":448}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30801,\"alt\":\"\",\"caption\":\"Barbells for Boobs is redefining the standard of care for breast health and works toward improving the quality of life among women post-diagnosis. Through uplifting and unrelenting support, they are an awe-inspiring community with whom PUMA is proud to partner. In our first ever collaboration, we celebrate all of those ever affected, along with the advocates and athletes that push for positive progress. \",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/2.jpg\",\"title\":\"2\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":1510,\"height\":840,\"file\":\"2021\/10\/3.jpg\",\"filesize\":1019671,\"sizes\":{\"medium\":{\"file\":\"3-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":10481},\"large\":{\"file\":\"3-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":115278},\"thumbnail\":{\"file\":\"3-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6324},\"medium_large\":{\"file\":\"3-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":63167},\"trp-custom-language-flag\":{\"file\":\"3-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":424}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30802,\"alt\":\"\",\"caption\":\"Barbells for Boobs is redefining the standard of care for breast health and works toward improving the quality of life among women post-diagnosis. Through uplifting and unrelenting support, they are an awe-inspiring community with whom PUMA is proud to partner. In our first ever collaboration, we celebrate all of those ever affected, along with the advocates and athletes that push for positive progress. \",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/3.jpg\",\"title\":\"3\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[true,true,true],\"aspect\":\"0\",\"style\":\"3\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003e\\u003cstrong\\u003eTHE FUNDRAISER\\u003c\/strong\\u003e\\u003c\/h2\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;Throughout Breast Cancer Awareness Month, PUMA is encouraging our followers to share powerful stories of how breast cancer has impacted their lives and\/or the lives of women around them. Post your stories with an image or video using Instagram or TikTok with the hashtag \\u0026lt;strong\\u0026gt;#SheMovesWithPurpose\\u0026lt;\/strong\\u0026gt;. For each post that includes \\u0026lt;strong\\u0026gt;#SheMovesWithPurpose\\u0026lt;\/strong\\u0026gt;, we will donate $1 (up to a total of $25,000) to \\u0026lt;strong\\u0026gt;Barbells for Boobs\\u0026lt;\/strong\\u0026gt;, to help further their efforts to improve the quality of life and outcomes in individuals impacted by breast cancer.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;You can also make your donation\\u0026lt;strong\\u0026gt; here.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eWe are #strongertogether!\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-multi {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2021\/10\/BFB-gallery3.jpg\",\"filesize\":1039959,\"sizes\":{\"medium\":{\"file\":\"BFB-gallery3-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":17918},\"large\":{\"file\":\"BFB-gallery3-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":128214},\"thumbnail\":{\"file\":\"BFB-gallery3-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":8065},\"medium_large\":{\"file\":\"BFB-gallery3-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":80149},\"trp-custom-language-flag\":{\"file\":\"BFB-gallery3-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":498}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30806,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/BFB-gallery3.jpg\",\"title\":\"BFB-gallery3\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":1510,\"height\":840,\"file\":\"2021\/10\/BFB-gallery2.jpg\",\"filesize\":972542,\"sizes\":{\"medium\":{\"file\":\"BFB-gallery2-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":14206},\"large\":{\"file\":\"BFB-gallery2-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":107109},\"thumbnail\":{\"file\":\"BFB-gallery2-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6389},\"medium_large\":{\"file\":\"BFB-gallery2-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":64970},\"trp-custom-language-flag\":{\"file\":\"BFB-gallery2-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":493}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30805,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/BFB-gallery2.jpg\",\"title\":\"BFB-gallery2\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false,false],\"aspect\":\"0\",\"style\":\"2\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"What is Barbells for Boobs for you? \"} \/--><!-- wp:puma\/row-video {\"id\":\"qV_8-2toQbg\",\"title\":\"What is Barbells for Boobs for you? \",\"style\":\"Wide\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"Deirdre\"} \/--><!-- wp:puma\/row-video {\"id\":\"14aOo_wrN2M\",\"title\":\"Deirdre\",\"style\":\"Wide\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"Jessica\"} \/--><!-- wp:puma\/row-video {\"id\":\"oGi9_wTOQIQ\",\"title\":\"Jessica\",\"style\":\"Wide\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"Kristin\"} \/--><!-- wp:puma\/row-video {\"id\":\"w3tFutUTzGQ\",\"title\":\"Kristin\",\"style\":\"Wide\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"LaToya\"} \/--><!-- wp:puma\/row-video {\"id\":\"-V4WCkubgl4\",\"title\":\"LaToya\",\"style\":\"Wide\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"Margarita \"} \/--><!-- wp:puma\/row-video {\"id\":\"vtQinvxtMoU\",\"title\":\"Margarita \",\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003eThe Barbells for Boobs story\\u003c\/h2\\u003e\\n\\u003cp\\u003eA group of people met in a parking lot back in \\u003cstrong\\u003e2009\\u003c\/strong\\u003e, performed \u201cGRACE\u201d 30 clean and jerks, and raised funds for Cecy, the best friend of Barbells for Boobs Founder Zionna (Z). Cecy was denied a mammogram because she was considered too young at the age of 26 to get breast cancer, according to doctors at the time. Cecy then asked Zionna and those who participated, to donate the funds to others who needed it. With that selfless act from Cecy, Barbells for Boobs became a tradition in the North American CrossFit Community raising almost 20 million dollars in the next decade. Barbells for Boobs built a national early detection program, that has \\u003cstrong\\u003efunded over 54,000 procedures\\u003c\/strong\\u003e to support breast cancer screening for young and underserved women. However, many don\u2019t know that just under 10 years later, breast cancer once again impacted Z and those closest to her. This time, Z\u2019s sister, Jenny learned she had metastatic breast cancer, which meant, there was no cure and it was going to move quickly. Sadly, Jenny passed away in 2018.\\u003c\/p\\u003e\\n\\u003cp\\u003e\u201c\\u003cem\\u003eLives change forever after diagnosis. After losing my sister, I knew there had to be something more for women impacted by a breast cancer diagnosis. After the treatment bells ring and the hair grows back, women are left with scars that no one sees. I truly believe that physical activity is the foundation to healing the scars that breast cancer has given many of us. To complete the circle of our work, meant to provide education and support with a focus on physical and mental health avenues for women impacted by breast cancer\\u003c\/em\\u003e.\u201d \\u0026#8211; \\u003cspan class=\\u0022text-style-2\\u0022\\u003eFounder \\u0026amp; CEO of Barbells for Boobs, Zionna Hanson (Z)\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\",\"width\":\"Wide\",\"style\":\"default\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003e@zionna on instagram\\u003c\/h2\\u003e\\n\\u003cblockquote class=\\u0022instagram-media\\u0022 style=\\u0022background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\\u0022 data-instgrm-captioned=\\u0022\\u0022 data-instgrm-permalink=\\u0022https:\/\/www.instagram.com\/p\/CUvWA1JvrB9\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0022 data-instgrm-version=\\u002214\\u0022\\u003e\\n\\u003cdiv style=\\u0022padding: 16px;\\u0022\\u003e\\n\\u003cp\\u003e\\u0026nbsp;\\u003c\/p\\u003e\\n\\u003cdiv style=\\u0022display: flex; 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font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\\u0022\\u003eView this post on Instagram\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022padding: 12.5% 0;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\\u0022\\u003e\\n\\u003cdiv\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022margin-left: 8px;\\u0022\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; 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flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\\u0022\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cp\\u003e\\u0026nbsp;\\u003c\/p\\u003e\\n\\u003cp style=\\u0022color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\\u0022\\u003e\\u003ca style=\\u0022color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\\u0022 href=\\u0022https:\/\/www.instagram.com\/p\/CUvWA1JvrB9\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noopener\\u0022\\u003eA post shared by Zionna (@zionna)\\u003c\/a\\u003e\\u003c\/p\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/blockquote\\u003e\\n\\u003cp\\u003e\\u003cscript async src=\\u0022\/\/www.instagram.com\/embed.js\\u0022\\u003e\\u003c\/script\\u003e\\u003c\/p\\u003e\\n\",\"width\":\"Wide\",\"style\":\"default\"} \/--><!-- wp:puma\/row-image-single {\"migrateBlock\":true,\"title\":\"\",\"images\":[{\"width\":720,\"height\":1040,\"file\":\"2021\/10\/Untitled-3.jpg\",\"filesize\":399258,\"sizes\":{\"medium\":{\"file\":\"Untitled-3-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":13510},\"large\":{\"file\":\"Untitled-3-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":100075},\"thumbnail\":{\"file\":\"Untitled-3-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5738},\"trp-custom-language-flag\":{\"file\":\"Untitled-3-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":330}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30812,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/Untitled-3.jpg\",\"title\":\"Untitled-3\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"headlines\":[\"\"],\"showCaptions\":[false],\"portraitMode\":[false],\"image\":{\"width\":720,\"height\":1040,\"file\":\"2021\/10\/Untitled-3.jpg\",\"filesize\":399258,\"sizes\":{\"medium\":{\"file\":\"Untitled-3-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":13510},\"large\":{\"file\":\"Untitled-3-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":100075},\"thumbnail\":{\"file\":\"Untitled-3-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5738},\"trp-custom-language-flag\":{\"file\":\"Untitled-3-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":330}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30812,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/Untitled-3.jpg\",\"title\":\"Untitled-3\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Narrow\"} \/-->","post_title":"PUMA interview with Zionna Hanson, Founder & CEO of Barbells for Boobs, a community taking action against breast cancer through its Resources After Diagnosis program","post_excerpt":"October turned pink! In support of Breast Cancer Awareness Month, PUMA is highlighting powerful stories of women survivors who move us, athletes who have been impacted by breast cancer and the meaningful role sport plays in their lives.\nDid you know? One in Eight women will be diagnosed with breast cancer in their lifetime? A sad number! This year, PUMA is partnering with several community organizations that focus on health and wellness within the CrossFit space including Barbells for Boobs (BfB). Barbells for Boobs is a community taking action against breast cancer through its RAD (Resources After Diagnosis) program whose mission is to incorporate physical activity as the foundation for breast cancer risk reduction, treatment, and survivorship.\n\n\u00a0\nWe asked Founder & CEO of Barbells for Boobs, Zionna Hanson (Z) about the Barbells for Boobs story, how she stays positive while dealing with such a heavy issue day in and day out and how her organization helps those dealing with breast cancer.\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"puma-interview-with-zionna-hanson-founder-ceo-of-barbells-for-boobs-a-community-taking-action-against-breast-cancer-through-its-resources-after-diagnosis-program","to_ping":"","pinged":"","post_modified":"2025-09-19 14:47:34","post_modified_gmt":"2025-09-19 14:47:34","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=30799","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[18],"tags_input":[],"id":30799,"author":"4","date":"2021-10-28 10:32:08","date_gmt":"2021-10-28 08:32:08","content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2021\/10\/Header-BFB.jpg\",\"filesize\":511928,\"sizes\":{\"medium\":{\"file\":\"Header-BFB-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":14463},\"large\":{\"file\":\"Header-BFB-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":102756},\"thumbnail\":{\"file\":\"Header-BFB-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":8076},\"medium_large\":{\"file\":\"Header-BFB-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":65284},\"trp-custom-language-flag\":{\"file\":\"Header-BFB-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":457}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30803,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/Header-BFB.jpg\",\"title\":\"Header-BFB\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"BABES FOR BOOBS\",\"content\":\"PUMA is partnering with non-profit organization Barbells for Boobs\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eOctober turned pink! In support of Breast Cancer Awareness Month, PUMA is highlighting powerful stories of women survivors who move us, athletes who have been impacted by breast cancer and the meaningful role sport plays in their lives.\\nDid you know? One in Eight women will be diagnosed with breast cancer in their lifetime? A sad number! This year, PUMA is partnering with several community organizations that focus on health and wellness within the CrossFit space including Barbells for Boobs (BfB). Barbells for Boobs is a community taking action against breast cancer through its RAD (Resources After Diagnosis) program whose mission is to incorporate physical activity as the foundation for breast cancer risk reduction, treatment, and survivorship.\\n\\u003c\/span\\u003e\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;We asked \\u0026lt;strong\\u0026gt;Founder \\u0026amp;amp; CEO of Barbells for Boobs, Zionna Hanson (Z)\\u0026lt;\/strong\\u0026gt; about the Barbells for Boobs story, how she stays positive while dealing with such a heavy issue day in and day out and how her organization helps those dealing with breast cancer.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0022lazy\\u0022 title=\\u0022YouTube video player\\u0022 src=\\u0022https:\/\/www.youtube.com\/embed\/qtNC8W7MmtU\\u0022 width=\\u0022560\\u0022 height=\\u0022315\\u0022 frameborder=\\u00220\\u0022 allowfullscreen=\\u0022allowfullscreen\\u0022\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2021\/10\/Zionna-Hanson.jpg\",\"filesize\":726626,\"sizes\":{\"medium\":{\"file\":\"Zionna-Hanson-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":10375},\"large\":{\"file\":\"Zionna-Hanson-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":73989},\"thumbnail\":{\"file\":\"Zionna-Hanson-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6080},\"medium_large\":{\"file\":\"Zionna-Hanson-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":46320},\"trp-custom-language-flag\":{\"file\":\"Zionna-Hanson-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":460}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30913,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/Zionna-Hanson.jpg\",\"title\":\"Zionna Hanson\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"width\":1510,\"height\":840,\"file\":\"2021\/10\/Zionna-Hanson.jpg\",\"filesize\":726626,\"sizes\":{\"medium\":{\"file\":\"Zionna-Hanson-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":10375},\"large\":{\"file\":\"Zionna-Hanson-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":73989},\"thumbnail\":{\"file\":\"Zionna-Hanson-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6080},\"medium_large\":{\"file\":\"Zionna-Hanson-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":46320},\"trp-custom-language-flag\":{\"file\":\"Zionna-Hanson-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":460}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30913,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/Zionna-Hanson.jpg\",\"title\":\"Zionna Hanson\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Wide\"} \/--><!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Unfortunately, breast cancer is an issue that many of us have faced in some shape or form. Zionna, f\\u0026lt;\/strong\\u0026gt;\\u0026lt;strong\\u0026gt;or those outside of the U.S., can you tell us, why did you found Barbells for Boobs?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Z:\\u0026lt;\/strong\\u0026gt; Barbells for Boobs turned a workout into a community event \u2013 an actionable event that CrossFit affiliates not only use to bring their athletes closer together, but also provides funds that mean something. All stories and connections are real. Such is the impact that Barbells for Boobs has in its mission to change the way breast cancer is addressed in the fitness and medical communities. It started with a workout to raise funds for a friend and it continues because we have nearly 500 women in 8 countries currently in our \\u0026lt;strong\\u0026gt;Resources After Diagnosis (RAD) program \\u0026lt;\/strong\\u0026gt;and it is our vision to strengthen those women and the resources we provide.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;How do you stay positive while dealing with such a heavy issue day in and day out?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Z:\\u0026lt;\/strong\\u0026gt; I would be dishonest if I didn\u2019t admit that some days are harder than others. Our work in breast cancer involves a personal interaction with each of the women in our RAD program, so naturally emotions are impacted. We hear the individual stories, the ups and downs, the wins and struggles, and what we do focus on is providing the tools to assist them with, adjusting to these things and living their best life. So, yes it can be hard to always be positive, because no one wants to hear they have breast cancer. But breast cancer doesn\u2019t discriminate and while getting the diagnosis is not a positive thing, we focus on what we can control and also how we adapt to what we cannot. The same is true for the Barbells for Boobs team. We work together to deal with heavy conversations and situations surrounding the individuals within our community.\\u0026lt;br\/\\u0026gt;\\n\",\"contentRight\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Can you please tell us a bit more about the cooperation with PUMA?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Z:\\u0026lt;\/strong\\u0026gt; PUMA has been an outstanding partner with Barbells for Boobs. Its mission to empower women and women\u2019s health aligns with our core values. PUMA genuinely seeks to understand, learn and communicate to its own internal community as well as the community at-large about those core values. It is evident that it spans across all types of sports and other activities, including arts and humanity\u2019s projects. We began working with PUMA last year to create a collection of apparel, shoes and accessories that amplify the impact on breast cancer and launched that \\u0026lt;strong\\u0026gt;12-piece collection\\u0026lt;\/strong\\u0026gt; the first week of October. The debut included a \\u0026lt;strong\\u0026gt;PUMA NYC- hosted, 4-day event\\u0026lt;\/strong\\u0026gt; with our Resources After Diagnosis (RAD) community, which included our Barbells for Boobs team and 40 athletes that participate in our RAD program. The flagship store honored us with a VIP party, a workout, a yoga event and extended itself as a gracious host to the local gyms and also welcomed some of our other partners to help launch the items.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;We are looking ahead to the 2022 collection and recently finished the designs and messaging for that. Our RAD community and beyond has reciprocated PUMA\u2019s loyalty and undeniable support and our network has grown in strength, together.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;How does BFB help those in the breast cancer community?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Z:\\u0026lt;\/strong\\u0026gt; We provide Resources After Diagnosis (RAD) for women who have been impacted by breast cancer. Barbells for Boobs is able to provide the RAD program through donations and grants and we distribute 100% of donations to supporting the RAD program and the specific resources it utilizes to operate. The RAD Program is designed to give women impacted by breast cancer a comprehensive support system and includes physical activity, support and education focused on mind, body and soul well-being.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;em\\u0026gt;Thank you very much, Z!\\u0026lt;\/em\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2 dir=\\u0022ltr\\u0022\\u003e\\u003cstrong\\u003eABOUT THE RESOURCES AFTER DIAGNOSIS (RAD) PROGRAM\\u003c\/strong\\u003e\\u003c\/h2\\u003e\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;\\nRAD Physical Activities\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Science has shown that physical activity is a gateway to health. It is the most proactive thing a woman can do for herself, whether they have breast cancer or not. For this reason, the RAD program includes a strong focus on providing physical activity outlets for participants. The physical activity requirement is movement for 30 minutes. To achieve this, the coaching team offers 1-on-1 workout sessions with a RAD coach, as well as a virtual gym workout for all RAD program participants around the world to participate in together. BFB are committed to having options for every woman in every stage of their breast cancer diagnosis and in their life after treatment.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;RAD Support Activities\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Connecting like-minded women impacted by breast cancer by providing them with critical community-driven support to build confidence and connection. These include social engagements, interactive seminars about health practices, nutrition, sleep, handling stress and much more to provide an equal balance to the physical activities.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;RAD Education Activities\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Providing educational resources on exercise oncology and mental health as they pertain to breast cancer. These activities involve medical advisory board members presenting on various topics, as well as adding to an overall library of visual and written resources.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003e\\u003cstrong\\u003eFUSE X BARBELLS FOR BOOBS COLLECTION\\u003c\/strong\\u003e\\u003c\/h2\\u003e\\n\\u0026lt;br\/\\u0026gt;PUMA released a limited-edition apparel collection. It features purposeful pops of pink and Barbells for Boobs branding and signifies the resolve that\u2019s found in those affected by breast cancer.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-multi {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2021\/10\/1.jpg\",\"filesize\":1122639,\"sizes\":{\"medium\":{\"file\":\"1-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":10727},\"large\":{\"file\":\"1-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":118375},\"thumbnail\":{\"file\":\"1-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6629},\"medium_large\":{\"file\":\"1-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":63830},\"trp-custom-language-flag\":{\"file\":\"1-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":422}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30800,\"alt\":\"\",\"caption\":\"Barbells for Boobs is redefining the standard of care for breast health and works toward improving the quality of life among women post-diagnosis. Through uplifting and unrelenting support, they are an awe-inspiring community with whom PUMA is proud to partner. In our first ever collaboration, we celebrate all of those ever affected, along with the advocates and athletes that push for positive progress. \",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/1.jpg\",\"title\":\"1\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":1510,\"height\":840,\"file\":\"2021\/10\/2.jpg\",\"filesize\":1221000,\"sizes\":{\"medium\":{\"file\":\"2-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":12757},\"large\":{\"file\":\"2-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":131097},\"thumbnail\":{\"file\":\"2-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7635},\"medium_large\":{\"file\":\"2-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":72470},\"trp-custom-language-flag\":{\"file\":\"2-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":448}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30801,\"alt\":\"\",\"caption\":\"Barbells for Boobs is redefining the standard of care for breast health and works toward improving the quality of life among women post-diagnosis. Through uplifting and unrelenting support, they are an awe-inspiring community with whom PUMA is proud to partner. In our first ever collaboration, we celebrate all of those ever affected, along with the advocates and athletes that push for positive progress. \",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/2.jpg\",\"title\":\"2\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":1510,\"height\":840,\"file\":\"2021\/10\/3.jpg\",\"filesize\":1019671,\"sizes\":{\"medium\":{\"file\":\"3-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":10481},\"large\":{\"file\":\"3-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":115278},\"thumbnail\":{\"file\":\"3-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6324},\"medium_large\":{\"file\":\"3-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":63167},\"trp-custom-language-flag\":{\"file\":\"3-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":424}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30802,\"alt\":\"\",\"caption\":\"Barbells for Boobs is redefining the standard of care for breast health and works toward improving the quality of life among women post-diagnosis. Through uplifting and unrelenting support, they are an awe-inspiring community with whom PUMA is proud to partner. In our first ever collaboration, we celebrate all of those ever affected, along with the advocates and athletes that push for positive progress. \",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/3.jpg\",\"title\":\"3\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[true,true,true],\"aspect\":\"0\",\"style\":\"3\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003e\\u003cstrong\\u003eTHE FUNDRAISER\\u003c\/strong\\u003e\\u003c\/h2\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;Throughout Breast Cancer Awareness Month, PUMA is encouraging our followers to share powerful stories of how breast cancer has impacted their lives and\/or the lives of women around them. Post your stories with an image or video using Instagram or TikTok with the hashtag \\u0026lt;strong\\u0026gt;#SheMovesWithPurpose\\u0026lt;\/strong\\u0026gt;. For each post that includes \\u0026lt;strong\\u0026gt;#SheMovesWithPurpose\\u0026lt;\/strong\\u0026gt;, we will donate $1 (up to a total of $25,000) to \\u0026lt;strong\\u0026gt;Barbells for Boobs\\u0026lt;\/strong\\u0026gt;, to help further their efforts to improve the quality of life and outcomes in individuals impacted by breast cancer.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;You can also make your donation\\u0026lt;strong\\u0026gt; here.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eWe are #strongertogether!\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-multi {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2021\/10\/BFB-gallery3.jpg\",\"filesize\":1039959,\"sizes\":{\"medium\":{\"file\":\"BFB-gallery3-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":17918},\"large\":{\"file\":\"BFB-gallery3-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":128214},\"thumbnail\":{\"file\":\"BFB-gallery3-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":8065},\"medium_large\":{\"file\":\"BFB-gallery3-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":80149},\"trp-custom-language-flag\":{\"file\":\"BFB-gallery3-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":498}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30806,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/BFB-gallery3.jpg\",\"title\":\"BFB-gallery3\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":1510,\"height\":840,\"file\":\"2021\/10\/BFB-gallery2.jpg\",\"filesize\":972542,\"sizes\":{\"medium\":{\"file\":\"BFB-gallery2-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":14206},\"large\":{\"file\":\"BFB-gallery2-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":107109},\"thumbnail\":{\"file\":\"BFB-gallery2-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6389},\"medium_large\":{\"file\":\"BFB-gallery2-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":64970},\"trp-custom-language-flag\":{\"file\":\"BFB-gallery2-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":493}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30805,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/BFB-gallery2.jpg\",\"title\":\"BFB-gallery2\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false,false],\"aspect\":\"0\",\"style\":\"2\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"What is Barbells for Boobs for you? \"} \/--><!-- wp:puma\/row-video {\"id\":\"qV_8-2toQbg\",\"title\":\"What is Barbells for Boobs for you? \",\"style\":\"Wide\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"Deirdre\"} \/--><!-- wp:puma\/row-video {\"id\":\"14aOo_wrN2M\",\"title\":\"Deirdre\",\"style\":\"Wide\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"Jessica\"} \/--><!-- wp:puma\/row-video {\"id\":\"oGi9_wTOQIQ\",\"title\":\"Jessica\",\"style\":\"Wide\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"Kristin\"} \/--><!-- wp:puma\/row-video {\"id\":\"w3tFutUTzGQ\",\"title\":\"Kristin\",\"style\":\"Wide\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"LaToya\"} \/--><!-- wp:puma\/row-video {\"id\":\"-V4WCkubgl4\",\"title\":\"LaToya\",\"style\":\"Wide\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"Margarita \"} \/--><!-- wp:puma\/row-video {\"id\":\"vtQinvxtMoU\",\"title\":\"Margarita \",\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003eThe Barbells for Boobs story\\u003c\/h2\\u003e\\n\\u003cp\\u003eA group of people met in a parking lot back in \\u003cstrong\\u003e2009\\u003c\/strong\\u003e, performed \u201cGRACE\u201d 30 clean and jerks, and raised funds for Cecy, the best friend of Barbells for Boobs Founder Zionna (Z). Cecy was denied a mammogram because she was considered too young at the age of 26 to get breast cancer, according to doctors at the time. Cecy then asked Zionna and those who participated, to donate the funds to others who needed it. With that selfless act from Cecy, Barbells for Boobs became a tradition in the North American CrossFit Community raising almost 20 million dollars in the next decade. Barbells for Boobs built a national early detection program, that has \\u003cstrong\\u003efunded over 54,000 procedures\\u003c\/strong\\u003e to support breast cancer screening for young and underserved women. However, many don\u2019t know that just under 10 years later, breast cancer once again impacted Z and those closest to her. This time, Z\u2019s sister, Jenny learned she had metastatic breast cancer, which meant, there was no cure and it was going to move quickly. Sadly, Jenny passed away in 2018.\\u003c\/p\\u003e\\n\\u003cp\\u003e\u201c\\u003cem\\u003eLives change forever after diagnosis. After losing my sister, I knew there had to be something more for women impacted by a breast cancer diagnosis. After the treatment bells ring and the hair grows back, women are left with scars that no one sees. I truly believe that physical activity is the foundation to healing the scars that breast cancer has given many of us. To complete the circle of our work, meant to provide education and support with a focus on physical and mental health avenues for women impacted by breast cancer\\u003c\/em\\u003e.\u201d \\u0026#8211; \\u003cspan class=\\u0022text-style-2\\u0022\\u003eFounder \\u0026amp; CEO of Barbells for Boobs, Zionna Hanson (Z)\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\",\"width\":\"Wide\",\"style\":\"default\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003e@zionna on instagram\\u003c\/h2\\u003e\\n\\u003cblockquote class=\\u0022instagram-media\\u0022 style=\\u0022background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\\u0022 data-instgrm-captioned=\\u0022\\u0022 data-instgrm-permalink=\\u0022https:\/\/www.instagram.com\/p\/CUvWA1JvrB9\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0022 data-instgrm-version=\\u002214\\u0022\\u003e\\n\\u003cdiv style=\\u0022padding: 16px;\\u0022\\u003e\\n\\u003cp\\u003e\\u0026nbsp;\\u003c\/p\\u003e\\n\\u003cdiv style=\\u0022display: flex; 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font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\\u0022\\u003eView this post on Instagram\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022padding: 12.5% 0;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\\u0022\\u003e\\n\\u003cdiv\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cdiv style=\\u0022margin-left: 8px;\\u0022\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; 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En apoyo al Mes de Concientizaci\u00f3n sobre el C\u00e1ncer de Mama, PUMA destaca historias inspiradoras de mujeres sobrevivientes que nos conmueven, atletas que han sido afectadas por el c\u00e1ncer de mama y el papel significativo que desempe\u00f1a el deporte en sus vidas. \u00bfSab\u00edas que una de cada ocho mujeres ser\u00e1 diagnosticada con c\u00e1ncer de mama a lo largo de su vida? \u00a1Una cifra triste! Este a\u00f1o, PUMA se ha asociado con varias organizaciones comunitarias que se centran en la salud y el bienestar dentro del \u00e1mbito del CrossFit, entre ellas Barbells for Boobs (BfB). Barbells for Boobs es una comunidad que lucha contra el c\u00e1ncer de mama a trav\u00e9s de su programa RAD (Recursos despu\u00e9s del diagn\u00f3stico), cuya misi\u00f3n es incorporar la actividad f\u00edsica como base para la reducci\u00f3n del riesgo de c\u00e1ncer de mama, el tratamiento y la supervivencia.\n\n\u00a0\nLe preguntamos a la fundadora y directora ejecutiva de Barbells for Boobs, Zionna Hanson (Z), sobre la historia de Barbells for Boobs, c\u00f3mo se mantiene positiva mientras se enfrenta a un problema tan grave d\u00eda tras d\u00eda y c\u00f3mo su organizaci\u00f3n ayuda a quienes padecen c\u00e1ncer de mama.","status":"publish","password":"","name":"Entrevista de Puma con Zionna Hanson, fundadora y directora ejecutiva de Barbells for Boobs, una comunidad que lucha contra el c\u00e1ncer de mama a trav\u00e9s de su programa \u00abRecursos tras el diagn\u00f3stico\u00bb.","modified":"2025-09-19 14:47:34","modified_gmt":"2025-09-19 14:47:34","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[18],"datetime_local":"28 de octubre de 2021, 8:32","date_local":"28 de octubre de 2021","time_local":"8:32","slug":"puma-interview-with-zionna-hanson-founder-ceo-of-barbells-for-boobs-a-community-taking-action-against-breast-cancer-through-its-resources-after-diagnosis-program","url":"https:\/\/www.puma-catchup.com\/es\/sports\/puma-interview-with-zionna-hanson-founder-ceo-of-barbells-for-boobs-a-community-taking-action-against-breast-cancer-through-its-resources-after-diagnosis-program\/","featured_image":{"width":1140,"height":640,"file":"2021\/10\/Header-BFB.jpg","filesize":511928,"sizes":{"medium":{"file":"Header-BFB-300x168.jpg","width":300,"height":168,"mime-type":"image\/jpeg","filesize":14463},"large":{"file":"Header-BFB-1024x575.jpg","width":1024,"height":575,"mime-type":"image\/jpeg","filesize":102756},"thumbnail":{"file":"Header-BFB-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":8076},"medium_large":{"file":"Header-BFB-768x431.jpg","width":768,"height":431,"mime-type":"image\/jpeg","filesize":65284},"trp-custom-language-flag":{"file":"Header-BFB-18x10.jpg","width":18,"height":10,"mime-type":"image\/jpeg","filesize":457}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":30803,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/10\/Header-BFB.jpg","title":"Encabezado-BFB","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0},"headline":"PUMA interview with Zionna Hanson, Founder & CEO of Barbells for Boobs, a community taking action against breast cancer through its Resources After Diagnosis program","categories":[{"term_id":18,"name":"Deportes","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":859,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/es\/category\/sports\/"}],"theCategory":{"term_id":18,"name":"Deportes","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":859,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/es\/category\/sports\/"},"isFeaturedArticle":true,"isTopArticle":true},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts\/30799","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/comments?post=30799"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts\/30799\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/media\/30803"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/media?parent=30799"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/categories?post=30799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}