{"id":30290,"date":"2021-09-28T10:10:47","date_gmt":"2021-09-28T08:10:47","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=30290"},"modified":"2025-09-19T14:48:15","modified_gmt":"2025-09-19T14:48:15","slug":"the-special-meaning-behind-neymar-jr-s-new-lifestyle-collection-with-puma","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/es\/sports\/the-special-meaning-behind-neymar-jr-s-new-lifestyle-collection-with-puma\/","title":{"rendered":"EL SIGNIFICADO ESPECIAL DE LA NUEVA COLECCI\u00d3N LIFESTYLE DE NEYMAR JR. CON PUMA"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/es\/\">Inicio<\/a>\/\n        <a href=\"\/es\/category\/sports\/\">Deportes<\/a>\/\n        EL SIGNIFICADO ESPECIAL DE LA NUEVA COLECCI\u00d3N LIFESTYLE DE NEYMAR JR. CON PUMA\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/09\/Header-Ney.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/es\/category\/sports\/\">Deportes<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsports%2Fthe-special-meaning-behind-neymar-jr-s-new-lifestyle-collection-with-puma%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsports%2Fthe-special-meaning-behind-neymar-jr-s-new-lifestyle-collection-with-puma%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/es\/sports\/the-special-meaning-behind-neymar-jr-s-new-lifestyle-collection-with-puma\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsports%2Fthe-special-meaning-behind-neymar-jr-s-new-lifestyle-collection-with-puma%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >BENDITO<\/h1>\n        <div class=\"articleintro\" >LA NUEVA COLECCI\u00d3N LIFESTYLE DE NEYMAR JR. CON PUMA<\/div>\n        <div class=\"date\">28 de septiembre de 2021 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;THE SPECIAL MEANING BEHIND NEYMAR JR.\\u2019S NEW LIFESTYLE COLLECTION WITH PUMA&quot;, \"text\": &quot;We have teamed up with Neymar Jr. for his first lifestyle collection, which celebrates his life\\u2019s journey from S\\u00e3o Vicente to Paris. As a co-creator of the collection the pieces feature meaningful graphics inspired by his origins in Brazil.\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/es\/sports\/the-special-meaning-behind-neymar-jr-s-new-lifestyle-collection-with-puma\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/es\/sports\/the-special-meaning-behind-neymar-jr-s-new-lifestyle-collection-with-puma\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/es\/sports\/the-special-meaning-behind-neymar-jr-s-new-lifestyle-collection-with-puma\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsports%2Fthe-special-meaning-behind-neymar-jr-s-new-lifestyle-collection-with-puma%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsports%2Fthe-special-meaning-behind-neymar-jr-s-new-lifestyle-collection-with-puma%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Nos hemos asociado con Neymar Jr. para su primera colecci\u00f3n de estilo de vida, que celebra el viaje de su vida desde S\u00e3o Vicente hasta Par\u00eds. Como cocreador de la colecci\u00f3n, las prendas presentan gr\u00e1ficos significativos inspirados en sus or\u00edgenes en Brasil.<\/span>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/><iframe loading=\"lazy\" title=\"Reproductor de v\u00eddeo YouTube\" src=\"https:\/\/www.youtube.com\/embed\/ymU9ZqELI88\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>En <strong>La colecci\u00f3n de estilo de vida cuenta la historia de Neymar Jr.<\/strong> a trav\u00e9s de sus gr\u00e1ficos, las coordenadas son de S\u00e3o Vicente, su ciudad natal en Brasil. La palabra \u201cBlessed\u201d (bendito), que lleva tatuada en la espalda, es la pieza central de la colecci\u00f3n. Utilizar esta palabra en todos los art\u00edculos es muy especial para \u00e9l, ya que describe la gratitud y lo que siente por su vida y su carrera. Los dise\u00f1os incluyen incluso una de sus frases favoritas, que refleja su mantra vital: \u201cNo siempre se trata de ser el mejor o el m\u00e1s grande, sino de inspirar a las generaciones futuras\u201d.\u201d\u00a0<br\/>\n<br\/>Lo m\u00e1s importante para Neymar Jr. a la hora de pasar por el proceso fue dise\u00f1ar con <strong>la comodidad en mente<\/strong>, algo que se pueda llevar todos los d\u00edas. Aunque los dise\u00f1os de los productos son <strong>minimalista, tejido pesado<\/strong> y <strong>detalles de la prima<\/strong> elevar las piezas.\u00a0\u00a0<br\/>\n<br\/>\u00a0<br\/>\n<br\/>Preguntamos al Director Creativo Global de PUMA, <strong>Heiko Desens\u00a0<\/strong>sobre el trabajo con Neymar Jr. y sobre la colecci\u00f3n:<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row two columns -->\n<div class=\"row rowTwoColumnsWide spacing\">\n    <div class=\"col articleText\">\n        <div ><br\/><b>Cu\u00e9ntanos c\u00f3mo fue trabajar con Neymar Jr. en el proceso de dise\u00f1o.<\/b>\u00a0<br\/>\n<br\/>Heiko: El equipo de dise\u00f1o y yo fuimos a Par\u00eds el a\u00f1o pasado para conocer a Neymar Jr. por primera vez en su casa, lo que fue un momento muy emocionante para empezar esta colecci\u00f3n. Sabemos que Neymar Jr. viste bien, a veces con un estilo opulento y bastante excitante, as\u00ed que trajimos ejemplos de dise\u00f1os atrevidos. Cuando nos presentamos en su casa, nos sentimos muy bien recibidos, pero descubrimos que ten\u00eda en mente algo muy diferente para su propia colecci\u00f3n: un look sencillo y sobrio. Como dise\u00f1adores, nos gusta la sencillez y centrarnos en los detalles para conseguir un aspecto m\u00e1s minimalista. Decidimos hacer una colecci\u00f3n con toques personales y dise\u00f1os sutiles, y ese fue el punto de partida. Todos est\u00e1bamos entusiasmados y Neymar Jr. fue un gran compa\u00f1ero con el que trabajar durante todo el proceso.<br\/>\n<\/div>\n    <\/div>\n    <div class=\"col articleText\">\n        <div ><br\/><b>\u00bfCu\u00e1les son los detalles clave que hacen que esta colecci\u00f3n sea \u00fanica?<\/b>\u00a0<br\/>\n<br\/>Heiko: \u2018Blessed\u2019 es un tatuaje suyo y quer\u00eda utilizarlo como elemento decorativo en la colecci\u00f3n. Se puede ver bien ejecutado en la sudadera con capucha, con un rico bordado. Tambi\u00e9n quer\u00eda un detalle m\u00e1s oculto, como su lugar de origen, as\u00ed que utilizamos las coordenadas de su ciudad natal como una peque\u00f1a cinta en el amarillo de contraste de algunas de las prendas. Tambi\u00e9n cre\u00f3 un mensaje para sus fans, una frase que lleva en el coraz\u00f3n y que es una especie de mantra en su vida.\u00a0\u00a0<br\/>\n<br\/><b>\u00bfA qui\u00e9n va dirigida la colecci\u00f3n?<\/b>\u00a0<br\/>\n<br\/>Heiko: Neymar Jr. quer\u00eda estar seguro de que le encantar\u00eda llevarlo \u00e9l mismo, as\u00ed que quer\u00eda hacer algo para \u00e9l, pero tambi\u00e9n para el chico guay de ah\u00ed fuera. Por eso es un look bastante discreto, que atrae a un p\u00fablico cool, que era nuestro objetivo para esta colecci\u00f3n.\u00a0<br\/>\n<\/div>\n    <\/div>\n<\/div>\n<!-- row image multi 1 -->\n<div class=\"row rowImages3 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/09\/gallery-1-1.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/09\/gallery-2-1.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/09\/gallery-3-1.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnNarrow spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Narrow;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/09\/sidebar-1-1.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t\t<div class=\"descr\">La primera colecci\u00f3n de estilo de vida de Neymar Jr. de PUMA incluye una gama de calzado, incluida la nueva franquicia Wild Rider de PUMA, prendas de vestir como sudaderas con capucha, bombers, camisetas y pantalones cargo, adem\u00e1s de una selecci\u00f3n de accesorios, gorras, gorros y una mochila. Neymar Jr. particip\u00f3 desde el principio en el proceso, aportando ideas en las reuniones, compartiendo lo que le gustaba en t\u00e9rminos de dise\u00f1o e incluso seleccionando los materiales. <\/div>\n\t<\/div>\n<\/div>\n\n<div class=\"row rowSlider3 spacing scrollAnim\">\n    <div class=\"nomobile swiperArrow swiper-button-prev swipeprevbf47886a-78d7-4ebe-b29a-98d2c225e128\" style=\"top:unset;margin-top: 170px;margin-left:15px;\"><\/div>\n    <div class=\"nomobile swiperArrow swiper-button-next swipenextbf47886a-78d7-4ebe-b29a-98d2c225e128\" style=\"top:unset;margin-top: 170px;margin-right:15px;\"><\/div>\n\t<div id=\"swipe_bf47886a-78d7-4ebe-b29a-98d2c225e128\" class=\"swiper myswiper\" data-ssize=\"4\" data-id=\"bf47886a-78d7-4ebe-b29a-98d2c225e128\">\n\t\t<div class=\"swiper-wrapper\">\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/sports\/neymar-jr-inspires-children-from-brazil-with-incredible-surprise\/\" \n                     tabindex=\"-1\" \n                    id=\"27331\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/06\/Ney-header.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/es\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Deportes<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/es\/sports\/neymar-jr-inspires-children-from-brazil-with-incredible-surprise\/\">NEYMAR JR. INSPIRA A NI\u00d1OS BRASILE\u00d1OS CON UNA INCRE\u00cdBLE SORPRESA<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Nos hemos asociado con Neymar Jr. para llevar una sorpresa especial a los ni\u00f1os del club de f\u00fatbol brasile\u00f1o Centro da Coroa FC con el fin de animarles a perseguir sus sue\u00f1os y a ... \u2018S\u00f3lo ver grande\u2019.\n \nOnly See Great\u2018 inspira a la pr\u00f3xima generaci\u00f3n a alcanzar la grandeza dentro y fuera del campo, a creer en s\u00ed mismos y a perseguir sus sue\u00f1os. Como parte de la plataforma, Neymar Jr. y PUMA organizaron un d\u00eda memorable para los ni\u00f1os del Centro da Coroa FC, un club de f\u00fatbol local situado en S\u00e3o Paulo, el estado natal de Neymar Jr.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/es\/sports\/neymar-jr-inspires-children-from-brazil-with-incredible-surprise\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/sports\/neymar-jr-goes-crazy-in-fortnite-unlock-his-outfits-go-crazy-in-creative-and-compete-in-the-neymar-jr-cup\/\" \n                     tabindex=\"-1\" \n                    id=\"26482\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/04\/Neymar-Fortnight.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/es\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Deportes<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/es\/sports\/neymar-jr-goes-crazy-in-fortnite-unlock-his-outfits-go-crazy-in-creative-and-compete-in-the-neymar-jr-cup\/\">NEYMAR JR. SE VUELVE LOCO EN FORTNITE: DESBLOQUEA SUS ATUENDOS, VU\u00c9LVETE LOCO EN CREATIVO Y COMPITE EN LA NEYMAR JR. CUP<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Nos hemos asociado con Neymar Jr. y Fortnite para lanzar el Neymar Jr. x PUMA Crazy Playground, Creative Hub y recompensas exclusivas de PUMA para la Copa Neymar Jr. Esta semana, Neymar Jr. se convertir\u00e1 en el primer atleta de la historia en unirse a la Serie Icono de Fortnite como parte del actual Pase de Batalla \u201cPrimal\u201d de la Temporada 6.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/es\/sports\/neymar-jr-goes-crazy-in-fortnite-unlock-his-outfits-go-crazy-in-creative-and-compete-in-the-neymar-jr-cup\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/neymar-jrs-off-pitch-style-gets-a-wild-new-look\/\" \n                     tabindex=\"-1\" \n                    id=\"26979\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/05\/Header-Ney.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/es\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/neymar-jrs-off-pitch-style-gets-a-wild-new-look\/\">EL ESTILO DE NEYMAR JR FUERA DEL TERRENO DE JUEGO SE RENUEVA<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Sorprendemos con un nuevo estilo de nuestra popular franquicia Rider, la Wild Rider. La nueva zapatilla favorita de Neymar Jr fuera del terreno de juego se inspira en el movimiento y el movimiento de la vida en la ciudad.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/neymar-jrs-off-pitch-style-gets-a-wild-new-look\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/sports\/neymar-jr-drives-them-crazy-with-the-future-z-football-boot\/\" \n                     tabindex=\"-1\" \n                    id=\"23547\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/01\/Neymar-header.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/es\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Deportes<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/es\/sports\/neymar-jr-drives-them-crazy-with-the-future-z-football-boot\/\">Neymar Jr. los vuelve locos con la bota de f\u00fatbol Future Z<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    ENCIERRA. VU\u00c9LVELOS LOCOS. La empresa deportiva PUMA ha lanzado la nueva y revolucionaria bota de f\u00fatbol FUTURE Z 1.1, que llevar\u00e1n los creadores de juego m\u00e1s din\u00e1micos y creativos del mundo: Neymar Jr, James Maddison, Eug\u00e9nie le Sommer, Marco Reus y Dzsenifer Marozs\u00e1n. Con motivo del lanzamiento de la nueva bota, PUMA ha creado un v\u00eddeo muy chulo con Neymar Jr. que puedes ver a continuaci\u00f3n.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/es\/sports\/neymar-jr-drives-them-crazy-with-the-future-z-football-boot\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/the-best-star-twinning-puma-wild-rider-moments-brought-to-you-by-jay-z-neymar-jr-esmeralda-ugalde-colm-dillane-suso-hyunyoung-and-more-stylish-celebrities-and-influencers\/\" \n                     tabindex=\"-1\" \n                    id=\"28700\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/07\/Header-Wild-Rider.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/es\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/the-best-star-twinning-puma-wild-rider-moments-brought-to-you-by-jay-z-neymar-jr-esmeralda-ugalde-colm-dillane-suso-hyunyoung-and-more-stylish-celebrities-and-influencers\/\">Los mejores momentos de hermanamiento entre estrellas PUMA Wild Rider, de la mano de JAY-Z, Neymar Jr., Esmeralda Ugalde, Colm Dillane, Suso, Hyunyoung y m\u00e1s famosos e influencers con estilo.<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Estas zapatillas vienen en combinaciones de colores listas para el verano y son el \u00faltimo estilo de la popular franquicia Rider de PUMA. Las PUMA Wild Rider se inspiran en el movimiento de la vida urbana: siempre hacia delante, m\u00e1s lejos, m\u00e1s r\u00e1pido y m\u00e1s all\u00e1. Aqu\u00ed tienes los mejores momentos de hermanamiento entre estrellas con las Wild Rider, de la mano de JAY-Z, Neymar Jr, Esmeralda Ugalde, Colm Dillane, Suso, Hyunyoung y m\u00e1s celebridades e influencers con estilo. \u00a1Insp\u00edrate!\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/the-best-star-twinning-puma-wild-rider-moments-brought-to-you-by-jay-z-neymar-jr-esmeralda-ugalde-colm-dillane-suso-hyunyoung-and-more-stylish-celebrities-and-influencers\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n            <\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Nos hemos asociado con Neymar Jr. para su primera colecci\u00f3n de estilo de vida, que celebra el viaje de su vida desde S\u00e3o Vicente hasta Par\u00eds. Como cocreador de la colecci\u00f3n, las prendas presentan gr\u00e1ficos significativos inspirados en sus or\u00edgenes en Brasil.<\/p>","protected":false},"author":4,"featured_media":30293,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":true,"is_featured_article":true,"EasyPostViewCounter":15695,"meta-headline":"","footnotes":""},"categories":[18],"class_list":["post-30290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports"],"fullData":{"ID":30290,"post_author":"4","post_date":"2021-09-28 10:10:47","post_date_gmt":"2021-09-28 08:10:47","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2021\/09\/Header-Ney.jpg\",\"filesize\":674611,\"sizes\":{\"medium\":{\"file\":\"Header-Ney-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":15112},\"large\":{\"file\":\"Header-Ney-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":136645},\"thumbnail\":{\"file\":\"Header-Ney-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7652},\"medium_large\":{\"file\":\"Header-Ney-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":81671},\"trp-custom-language-flag\":{\"file\":\"Header-Ney-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":428}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30293,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/09\/Header-Ney.jpg\",\"title\":\"Header-Ney\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"BLESSED\",\"content\":\"NEYMAR JR.\u2019S NEW LIFESTYLE COLLECTION WITH PUMA\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eWe have teamed up with Neymar Jr. for his first lifestyle collection, which celebrates his life\u2019s journey from S\u00e3o Vicente to Paris. As a co-creator of the collection the pieces feature meaningful graphics inspired by his origins in Brazil.\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0022lazy\\u0022 title=\\u0022YouTube video player\\u0022 src=\\u0022https:\/\/www.youtube.com\/embed\/ymU9ZqELI88\\u0022 width=\\u0022560\\u0022 height=\\u0022315\\u0022 frameborder=\\u00220\\u0022 allowfullscreen=\\u0022allowfullscreen\\u0022\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;The \\u0026lt;strong\\u0026gt;lifestyle collection tells Neymar Jr.\u2019s history\\u0026lt;\/strong\\u0026gt; through its graphics, the coordinates are from S\u00e3o Vicente, his hometown in Brazil. The word \u201cBlessed\u201d which he has tattooed on his back serves as a centrepiece for the collection, using the word throughout the items feels special to him, as it\u2019s a word that describes gratitude and how he feels about his life and career. The designs even include one of his favourite phrases that really speaks to his own life mantra, \u201cIt\u2019s not always all about being the best or the greatest but instead, to inspire future generations.\u201d\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;The most important thing to Neymar Jr. when going through the process was designing with \\u0026lt;strong\\u0026gt;comfort in mind\\u0026lt;\/strong\\u0026gt;, something that can be worn every day. While product designs are \\u0026lt;strong\\u0026gt;minimalistic, heavy fabric\\u0026lt;\/strong\\u0026gt; and \\u0026lt;strong\\u0026gt;premium details\\u0026lt;\/strong\\u0026gt; elevate the pieces.\u00a0\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;We asked PUMA\u00b4s Global Creative Director, \\u0026lt;strong\\u0026gt;Heiko Desens\u00a0\\u0026lt;\/strong\\u0026gt;about the work with Neymar Jr. as well as the collection:\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;b\\u0026gt;Tell us about what it was like to work with Neymar Jr. on the design process.\\u0026lt;\/b\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Heiko: The design team and I went to Paris last year to meet Neymar Jr. for the first time in his house, which was quite an exciting moment to start this collection. We know Neymar Jr. as well dressed, sometimes with opulent and quite exciting style, so we brought bold design examples. When we showed up at his house, we felt really welcomed, but found out he had something quite different in mind for his own collection; a simple, toned-down look. We were surprised but happy \u2013 as designers we like simplicity and focusing on detail for more of a minimal look. We decided to do a collection with personal touches and subtle designs, and that was the starting point. We were all excited and Neymar Jr. was a great partner to work with throughout the process.\\u0026lt;br\/\\u0026gt;\\n\",\"contentRight\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;b\\u0026gt;What are the key details that make this collection unique?\\u0026lt;\/b\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Heiko: \u2018Blessed\u2019 is a tattoo of his and he wanted to use this as a decorative element in the collection. It can be seen well executed on the hoodie with rich looking embroidery. He also wanted a bit more of a hidden detailing, like where he came from, so we used the coordinates of his hometown as a small tape in the contrast yellow on some of the items. He also created a message for his fans, a phrase which is close to his heart and kind of his life mantra.\u00a0\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;b\\u0026gt;Who is the collection for?\\u0026lt;\/b\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Heiko: Neymar Jr. really wanted to make sure that he loves to wear it himself, so he wanted to do something for himself but also for the cool kid out there. That is why it\u2019s quite a toned-down look, so it\u2019s really attracting a cool crowd of people, which was our aim for this collection.\u00a0\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\"} \/--><!-- wp:puma\/row-image-multi 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\/--><!-- wp:puma\/row-image-single {\"migrateBlock\":true,\"title\":\"\",\"images\":[{\"width\":720,\"height\":1040,\"file\":\"2021\/09\/sidebar-1-1.jpg\",\"filesize\":770525,\"sizes\":{\"medium\":{\"file\":\"sidebar-1-1-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":19579},\"large\":{\"file\":\"sidebar-1-1-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":183384},\"thumbnail\":{\"file\":\"sidebar-1-1-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":8335},\"trp-custom-language-flag\":{\"file\":\"sidebar-1-1-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":380}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30296,\"alt\":\"\",\"caption\":\"PUMA\u2019s first ever Neymar Jr. lifestyle collection features a range of footwear, including PUMA\u2019s newest Wild Rider franchise, apparel pieces like hoodies, bombers, tees and cargo pants, plus a selection of accessories, beanies, caps and a backpack. Neymar Jr. was involved right from the start of the process; bringing ideas to meetings, sharing what he liked in terms of design, and even selecting materials. \",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/09\/sidebar-1-1.jpg\",\"title\":\"sidebar-1\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"headlines\":[\"The PUMA x Neymar Jr. collection \"],\"showCaptions\":[false],\"portraitMode\":[true],\"image\":{\"width\":720,\"height\":1040,\"file\":\"2021\/09\/sidebar-1-1.jpg\",\"filesize\":770525,\"sizes\":{\"medium\":{\"file\":\"sidebar-1-1-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":19579},\"large\":{\"file\":\"sidebar-1-1-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":183384},\"thumbnail\":{\"file\":\"sidebar-1-1-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":8335},\"trp-custom-language-flag\":{\"file\":\"sidebar-1-1-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":380}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30296,\"alt\":\"\",\"caption\":\"PUMA\u2019s first ever Neymar Jr. lifestyle collection features a range of footwear, including PUMA\u2019s newest Wild Rider franchise, apparel pieces like hoodies, bombers, tees and cargo pants, plus a selection of accessories, beanies, caps and a backpack. Neymar Jr. was involved right from the start of the process; bringing ideas to meetings, sharing what he liked in terms of design, and even selecting materials. \",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/09\/sidebar-1-1.jpg\",\"title\":\"sidebar-1\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Narrow\"} \/--><!-- wp:puma\/row-article-slider {\"migrateBlock\":true,\"numArticles\":5,\"title\":\"\",\"icon\":\"icon-puma\",\"manualArticles\":[{\"id\":27331},{\"id\":26482},{\"id\":26979},{\"id\":23547},{\"id\":28700}],\"mode\":\"manual\",\"aspect\":\"1\"} \/-->","post_title":"THE SPECIAL MEANING BEHIND NEYMAR JR.\u2019S NEW LIFESTYLE COLLECTION WITH PUMA","post_excerpt":"We have teamed up with Neymar Jr. for his first lifestyle collection, which celebrates his life\u2019s journey from S\u00e3o Vicente to Paris. As a co-creator of the collection the pieces feature meaningful graphics inspired by his origins in Brazil.\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-special-meaning-behind-neymar-jr-s-new-lifestyle-collection-with-puma","to_ping":"","pinged":"","post_modified":"2025-09-19 14:48:15","post_modified_gmt":"2025-09-19 14:48:15","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=30290","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[18],"tags_input":[],"id":30290,"author":"4","date":"2021-09-28 10:10:47","date_gmt":"2021-09-28 08:10:47","content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2021\/09\/Header-Ney.jpg\",\"filesize\":674611,\"sizes\":{\"medium\":{\"file\":\"Header-Ney-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":15112},\"large\":{\"file\":\"Header-Ney-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":136645},\"thumbnail\":{\"file\":\"Header-Ney-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7652},\"medium_large\":{\"file\":\"Header-Ney-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":81671},\"trp-custom-language-flag\":{\"file\":\"Header-Ney-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":428}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30293,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/09\/Header-Ney.jpg\",\"title\":\"Header-Ney\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"BLESSED\",\"content\":\"NEYMAR JR.\u2019S NEW LIFESTYLE COLLECTION WITH PUMA\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eWe have teamed up with Neymar Jr. for his first lifestyle collection, which celebrates his life\u2019s journey from S\u00e3o Vicente to Paris. As a co-creator of the collection the pieces feature meaningful graphics inspired by his origins in Brazil.\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0022lazy\\u0022 title=\\u0022YouTube video player\\u0022 src=\\u0022https:\/\/www.youtube.com\/embed\/ymU9ZqELI88\\u0022 width=\\u0022560\\u0022 height=\\u0022315\\u0022 frameborder=\\u00220\\u0022 allowfullscreen=\\u0022allowfullscreen\\u0022\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;The \\u0026lt;strong\\u0026gt;lifestyle collection tells Neymar Jr.\u2019s history\\u0026lt;\/strong\\u0026gt; through its graphics, the coordinates are from S\u00e3o Vicente, his hometown in Brazil. The word \u201cBlessed\u201d which he has tattooed on his back serves as a centrepiece for the collection, using the word throughout the items feels special to him, as it\u2019s a word that describes gratitude and how he feels about his life and career. The designs even include one of his favourite phrases that really speaks to his own life mantra, \u201cIt\u2019s not always all about being the best or the greatest but instead, to inspire future generations.\u201d\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;The most important thing to Neymar Jr. when going through the process was designing with \\u0026lt;strong\\u0026gt;comfort in mind\\u0026lt;\/strong\\u0026gt;, something that can be worn every day. While product designs are \\u0026lt;strong\\u0026gt;minimalistic, heavy fabric\\u0026lt;\/strong\\u0026gt; and \\u0026lt;strong\\u0026gt;premium details\\u0026lt;\/strong\\u0026gt; elevate the pieces.\u00a0\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;We asked PUMA\u00b4s Global Creative Director, \\u0026lt;strong\\u0026gt;Heiko Desens\u00a0\\u0026lt;\/strong\\u0026gt;about the work with Neymar Jr. as well as the collection:\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;b\\u0026gt;Tell us about what it was like to work with Neymar Jr. on the design process.\\u0026lt;\/b\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Heiko: The design team and I went to Paris last year to meet Neymar Jr. for the first time in his house, which was quite an exciting moment to start this collection. We know Neymar Jr. as well dressed, sometimes with opulent and quite exciting style, so we brought bold design examples. When we showed up at his house, we felt really welcomed, but found out he had something quite different in mind for his own collection; a simple, toned-down look. We were surprised but happy \u2013 as designers we like simplicity and focusing on detail for more of a minimal look. We decided to do a collection with personal touches and subtle designs, and that was the starting point. We were all excited and Neymar Jr. was a great partner to work with throughout the process.\\u0026lt;br\/\\u0026gt;\\n\",\"contentRight\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;b\\u0026gt;What are the key details that make this collection unique?\\u0026lt;\/b\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Heiko: \u2018Blessed\u2019 is a tattoo of his and he wanted to use this as a decorative element in the collection. It can be seen well executed on the hoodie with rich looking embroidery. He also wanted a bit more of a hidden detailing, like where he came from, so we used the coordinates of his hometown as a small tape in the contrast yellow on some of the items. He also created a message for his fans, a phrase which is close to his heart and kind of his life mantra.\u00a0\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;b\\u0026gt;Who is the collection for?\\u0026lt;\/b\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Heiko: Neymar Jr. really wanted to make sure that he loves to wear it himself, so he wanted to do something for himself but also for the cool kid out there. That is why it\u2019s quite a toned-down look, so it\u2019s really attracting a cool crowd of people, which was our aim for this collection.\u00a0\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\"} \/--><!-- wp:puma\/row-image-multi 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lifestyle collection features a range of footwear, including PUMA\u2019s newest Wild Rider franchise, apparel pieces like hoodies, bombers, tees and cargo pants, plus a selection of accessories, beanies, caps and a backpack. Neymar Jr. was involved right from the start of the process; bringing ideas to meetings, sharing what he liked in terms of design, and even selecting materials. \",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/09\/sidebar-1-1.jpg\",\"title\":\"sidebar-1\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"headlines\":[\"The PUMA x Neymar Jr. collection \"],\"showCaptions\":[false],\"portraitMode\":[true],\"image\":{\"width\":720,\"height\":1040,\"file\":\"2021\/09\/sidebar-1-1.jpg\",\"filesize\":770525,\"sizes\":{\"medium\":{\"file\":\"sidebar-1-1-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":19579},\"large\":{\"file\":\"sidebar-1-1-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":183384},\"thumbnail\":{\"file\":\"sidebar-1-1-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":8335},\"trp-custom-language-flag\":{\"file\":\"sidebar-1-1-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":380}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":30296,\"alt\":\"\",\"caption\":\"PUMA\u2019s first ever Neymar Jr. lifestyle collection features a range of footwear, including PUMA\u2019s newest Wild Rider franchise, apparel pieces like hoodies, bombers, tees and cargo pants, plus a selection of accessories, beanies, caps and a backpack. Neymar Jr. was involved right from the start of the process; bringing ideas to meetings, sharing what he liked in terms of design, and even selecting materials. \",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/09\/sidebar-1-1.jpg\",\"title\":\"sidebar-1\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Narrow\"} \/--><!-- wp:puma\/row-article-slider {\"migrateBlock\":true,\"numArticles\":5,\"title\":\"\",\"icon\":\"icon-puma\",\"manualArticles\":[{\"id\":27331},{\"id\":26482},{\"id\":26979},{\"id\":23547},{\"id\":28700}],\"mode\":\"manual\",\"aspect\":\"1\"} \/-->","title":"EL SIGNIFICADO ESPECIAL DE LA NUEVA COLECCI\u00d3N LIFESTYLE DE NEYMAR JR. CON PUMA","excerpt":"Nos hemos asociado con Neymar Jr. para su primera colecci\u00f3n de estilo de vida, que celebra el viaje de su vida desde S\u00e3o Vicente hasta Par\u00eds. Como cocreador de la colecci\u00f3n, las prendas presentan gr\u00e1ficos significativos inspirados en sus or\u00edgenes en Brasil.","status":"publish","password":"","name":"the-special-meaning-behind-neymar-jr-s-new-lifestyle-collection-with-puma","modified":"2025-09-19 14:48:15","modified_gmt":"2025-09-19 14:48:15","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[18],"datetime_local":"28 de septiembre de 2021, 8:10","date_local":"28 de septiembre de 2021","time_local":"8:10","slug":"the-special-meaning-behind-neymar-jr-s-new-lifestyle-collection-with-puma","url":"https:\/\/www.puma-catchup.com\/es\/sports\/the-special-meaning-behind-neymar-jr-s-new-lifestyle-collection-with-puma\/","featured_image":{"width":1140,"height":640,"file":"2021\/09\/Header-Ney.jpg","filesize":674611,"sizes":{"medium":{"file":"Header-Ney-300x168.jpg","width":300,"height":168,"mime-type":"image\/jpeg","filesize":15112},"large":{"file":"Header-Ney-1024x575.jpg","width":1024,"height":575,"mime-type":"image\/jpeg","filesize":136645},"thumbnail":{"file":"Header-Ney-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":7652},"medium_large":{"file":"Header-Ney-768x431.jpg","width":768,"height":431,"mime-type":"image\/jpeg","filesize":81671},"trp-custom-language-flag":{"file":"Header-Ney-18x10.jpg","width":18,"height":10,"mime-type":"image\/jpeg","filesize":428}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":30293,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/09\/Header-Ney.jpg","title":"Header-Ney","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0},"headline":"THE SPECIAL MEANING BEHIND NEYMAR JR.\u2019S NEW LIFESTYLE COLLECTION WITH PUMA","categories":[{"term_id":18,"name":"Deportes","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":859,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/es\/category\/sports\/"}],"theCategory":{"term_id":18,"name":"Deportes","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":859,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/es\/category\/sports\/"},"isFeaturedArticle":true,"isTopArticle":true},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts\/30290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/comments?post=30290"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts\/30290\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/media\/30293"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/media?parent=30290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/categories?post=30290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}