{"id":29466,"date":"2021-08-23T13:36:20","date_gmt":"2021-08-23T11:36:20","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=29466"},"modified":"2025-09-19T14:48:51","modified_gmt":"2025-09-19T14:48:51","slug":"puma-innovation-can-we-make-the-speed-of-a-track-and-field-athlete-visible","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/es\/sports\/puma-innovation-can-we-make-the-speed-of-a-track-and-field-athlete-visible\/","title":{"rendered":"PUMA Innovation: Can we make the speed of a track and field athlete visible?"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/es\/\">Inicio<\/a>\/\n        <a href=\"\/es\/category\/sports\/\">Deportes<\/a>\/ Innovaci\u00f3n PUMA: \u00bfPodemos hacer visible la velocidad de un atleta de pista y campo?\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/08\/Header-the-unseen.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/es\/category\/sports\/\">Deportes<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsports%2Fpuma-innovation-can-we-make-the-speed-of-a-track-and-field-athlete-visible%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsports%2Fpuma-innovation-can-we-make-the-speed-of-a-track-and-field-athlete-visible%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/es\/sports\/puma-innovation-can-we-make-the-speed-of-a-track-and-field-athlete-visible\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsports%2Fpuma-innovation-can-we-make-the-speed-of-a-track-and-field-athlete-visible%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >\u00bfPUEDES VER LA VELOCIDAD?<\/h1>\n        <div class=\"articleintro\" >UN ESTUDIO DE INVESTIGACI\u00d3N VISUAL: \u00bfPodemos hacer visible la velocidad de un atleta de pista y campo?<\/div>\n        <div class=\"date\">23 de agosto de 2021 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;PUMA Innovation: Can we make the speed of a track and field athlete visible?&quot;, \"text\": &quot;A PUMA track suit that helps athletes to run faster and that changes color as you increase your speed? Our PUMA Innovation Team has been working on exactly that. In collaboration with the Aerodynamics department of the Norwegian University of Science and Technology and SIEMENS, we were able to do the research that helped us to understand sprint suit aerodynamics. We converted that research into a recipe for how to optimise air flow, reduce drag. But we didn\\u2019t want to stop there. Learn more about this project!\\n\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/es\/sports\/puma-innovation-can-we-make-the-speed-of-a-track-and-field-athlete-visible\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/es\/sports\/puma-innovation-can-we-make-the-speed-of-a-track-and-field-athlete-visible\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/es\/sports\/puma-innovation-can-we-make-the-speed-of-a-track-and-field-athlete-visible\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsports%2Fpuma-innovation-can-we-make-the-speed-of-a-track-and-field-athlete-visible%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsports%2Fpuma-innovation-can-we-make-the-speed-of-a-track-and-field-athlete-visible%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">\u00bfUn ch\u00e1ndal PUMA que ayuda a los atletas a correr m\u00e1s r\u00e1pido y que cambia de color a medida que aumentas la velocidad? Nuestro equipo de innovaci\u00f3n de PUMA ha estado trabajando precisamente en eso. En colaboraci\u00f3n con el departamento de Aerodin\u00e1mica de la Universidad Noruega de Ciencia y Tecnolog\u00eda y SIEMENS, pudimos llevar a cabo una investigaci\u00f3n que nos ayud\u00f3 a comprender la aerodin\u00e1mica de los trajes de sprint. Convertimos esa investigaci\u00f3n en una f\u00f3rmula para optimizar el flujo de aire y reducir la resistencia. Pero no quer\u00edamos quedarnos ah\u00ed. \u00a1Descubre m\u00e1s sobre este proyecto!<\/span>\n<span class=\"textStyle_intro\"><\/span>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" ><p>De principio a fin, estas carreras cortas de velocidad son muy intensas. Se trata de velocidad, de matar el tiempo y de rendimiento puro. Es un momento muy emotivo para el atleta. Quer\u00edamos amplificar ese momento emotivo convirti\u00e9ndolo en algo que se pudiera ver. Un traje que es de un color cuando se inicia la carrera y de otro cuando se termina.<\/p>\n<br\/><br\/>Romain Girard, Director de Innovaci\u00f3n de PUMA<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/><iframe loading=\"lazy\" title=\"Reproductor de v\u00eddeo YouTube\" src=\"https:\/\/www.youtube.com\/embed\/gOZFBrDIMOE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Adem\u00e1s de la investigaci\u00f3n cient\u00edfica dise\u00f1ada para aumentar el rendimiento, PUMA Innovation realiz\u00f3 investigaciones adicionales para <strong>dar forma a una experiencia emocional<\/strong> no solo para el atleta, sino tambi\u00e9n para los espectadores. Para ello, colaboramos con el <strong>Startup con sede en el Reino Unido, The Unseen<\/strong>. Desarrollaron un tratamiento exclusivo para tejidos que respond\u00eda al viento y cambiaba el color del tejido. <strong>A medida que el velocista aumenta la velocidad, el traje cambia de color.<\/strong> Les proporcionamos el dise\u00f1o del traje de sprint, las especificaciones del tejido y los datos medioambientales para que pudieran trabajar con ellos.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/08\/gallery-the-unseen.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/08\/gallery-2-3.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">LA INVESTIGACI\u00d3N CIENT\u00cdFICA<\/span>\n<br\/>El equipo de innovaci\u00f3n se centr\u00f3 en <strong>tres aspectos del rendimiento<\/strong> durante la investigaci\u00f3n. La investigaci\u00f3n dio lugar a los elementos funcionales y los detalles que se encuentran en el traje de sprint.<br\/>\n<br\/><strong>En forma<\/strong>\u00a0\u2013 utilizando tejidos de primera calidad y un patr\u00f3n optimizado.<br\/>\n<br\/><strong>Gesti\u00f3n del calor\u00a0<\/strong>\u2013 Utilizaci\u00f3n de una tecnolog\u00eda de tejido de alta gama que permite dise\u00f1ar una estructura muy abierta para el panel trasero con el fin de mejorar la gesti\u00f3n del calor.<br\/>\n<br\/><strong>Optimizaci\u00f3n aerodin\u00e1mica<\/strong>\u00a0\u2013 donde colaboramos con la Universidad Noruega de Ciencia y Tecnolog\u00eda (NTNU), que nos proporcion\u00f3 acceso a un t\u00fanel de viento, y con Siemens, para realizar algunas pruebas digitales utilizando las \u00faltimas simulaciones de software inform\u00e1tico. Los resultados nos llevaron a desarrollar estas \u201ccerdas\u201d, colocadas estrat\u00e9gicamente en el traje, que influ\u00edan en el flujo de aire alrededor del cuerpo de los atletas y minimizaban la resistencia aerodin\u00e1mica que puede ralentizar a un atleta.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">LA INVESTIGACI\u00d3N DE LAS EMOCIONES<\/span>\n<br\/>En colaboraci\u00f3n con The Unseen, el departamento de innovaci\u00f3n de PUMA ha creado un traje que cambia de color a medida que el atleta aumenta la velocidad. Este cambio en tiempo real amplifica la emoci\u00f3n de un evento, aportando <strong>otro nivel de pasi\u00f3n y emoci\u00f3n<\/strong> a la experiencia.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnWide\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >Aerodin\u00e1mica<\/h2>\n    <\/div>\n<\/div>\n<!-- row image slider -->\n\n<div class=\"row rowSlider1 spacing\">\n    <div class=\"col\">\n        <div class=\"arrowCircleCenter arrowBorder swiperoutside-button-prev swipeprev6a10c1a9-e9d6-4541-bd27-1067608c7f1d\"><\/div>\n    <\/div>\n\t<div id=\"swipe_6a10c1a9-e9d6-4541-bd27-1067608c7f1d\" class=\"swiper myswiper scrollAnim\" data-ssize=\"1\" data-id=\"6a10c1a9-e9d6-4541-bd27-1067608c7f1d\">\n\t\t<div class=\"swiper-wrapper\">\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/08\/the-unseen.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:0.69230769230769 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/08\/new-Untitled-1.jpg);background-position: 50% 0%;\"><\/div>\n\t\t<\/div>\n\t<\/div>\n        <div class=\"col\">\n        <div class=\"arrowCircleCenter arrowBorder swiperoutside-button-next swipenext6a10c1a9-e9d6-4541-bd27-1067608c7f1d\"><\/div>\n        <\/div>\n<\/div>\n\n\n<!-- row image multi 1 -->\n<div class=\"row rowImages2 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t\t<h2 class=\"spacing2\">Traje de atletismo de alto rendimiento<\/h2>\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.69230769230769  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/08\/sidebar-innovation.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t\t<h2 class=\"spacing2\">PRUEBA DE AERODIN\u00c1MICA EN T\u00daNEL DE VIENTO<\/h2>\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.69230769230769  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/08\/aerodynamics.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnWide\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >LEER M\u00c1S\u2026<\/h2>\n    <\/div>\n<\/div>\n\n<div class=\"row articleMulti2 spacing\">\n\t    <div class=\"col articleTeaser\" >\n\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/sports\/innovation-friday-puma-and-x-bionic-receive-prestigious-plus-x-award\/\" \n\t\t\t     tabindex=\"-1\" \n\t\t\t    id=\"17044\"\n\t\t\t     style=\"width:100%;position:relative;overflow:hidden;\t\t\t    aspect-ratio:1\t\t\t    ;\" >\n\t\t\t<img decoding=\"async\" alt=\"X-BIONIC\"\n\t\t\t    class=\"hoverZoom\"\n\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/03\/Header-X-bionic.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/es\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Deportes<\/a>\n\t        <h4>Viernes de innovaci\u00f3n: PUMA y X-BIONIC\u00ae reciben el prestigioso Premio PLUS X<\/h4>\n\t\t\t<div class=\"description shortExcerpt\">\n\t\t\t\t\u00a1Ya es oficial! La colecci\u00f3n PUMA I X-BIONIC\u00ae ha recibido el prestigioso premio Plus X Award. La colecci\u00f3n de ropa deportiva de alto rendimiento, resultado de la colaboraci\u00f3n de PUMA con el grupo de expertos suizo X-BIONIC\u00ae, est\u00e1 dando que hablar en todo el mundo por su dise\u00f1o innovador y su capacidad para combinar funcionalidad con comodidad y est\u00e9tica.\n\n\n\t\t\t<\/div>\n\t\t\t<a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/es\/sports\/innovation-friday-puma-and-x-bionic-receive-prestigious-plus-x-award\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00bfUn ch\u00e1ndal PUMA que ayuda a los atletas a correr m\u00e1s r\u00e1pido y que cambia de color a medida que aumentas la velocidad? Nuestro equipo de innovaci\u00f3n de PUMA ha estado trabajando precisamente en eso. En colaboraci\u00f3n con el departamento de Aerodin\u00e1mica de la Universidad Noruega de Ciencia y Tecnolog\u00eda y SIEMENS, pudimos llevar a cabo una investigaci\u00f3n que nos ayud\u00f3 a comprender la aerodin\u00e1mica de los trajes de sprint. Convertimos esa investigaci\u00f3n en una f\u00f3rmula para optimizar el flujo de aire y reducir la resistencia. Pero no quer\u00edamos quedarnos ah\u00ed. \u00a1Descubre m\u00e1s sobre este proyecto!<\/p>","protected":false},"author":4,"featured_media":29475,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":true,"is_featured_article":true,"EasyPostViewCounter":8035,"meta-headline":"","footnotes":""},"categories":[18],"class_list":["post-29466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports"],"fullData":{"ID":29466,"post_author":"4","post_date":"2021-08-23 13:36:20","post_date_gmt":"2021-08-23 11:36:20","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2021\/08\/Header-the-unseen.jpg\",\"filesize\":209165,\"sizes\":{\"medium\":{\"file\":\"Header-the-unseen-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":6422},\"large\":{\"file\":\"Header-the-unseen-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":37263},\"thumbnail\":{\"file\":\"Header-the-unseen-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":3514},\"medium_large\":{\"file\":\"Header-the-unseen-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":23891},\"trp-custom-language-flag\":{\"file\":\"Header-the-unseen-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":455}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":29475,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/08\/Header-the-unseen.jpg\",\"title\":\"Header-the-unseen\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"CAN YOU SEE SPEED?\",\"content\":\"A VISUAL RESEARCH STUDY: Can we make the speed of a track and field athlete visible?\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eA PUMA track suit that helps athletes to run faster and that changes color as you increase your speed? Our PUMA Innovation Team has been working on exactly that. In collaboration with the Aerodynamics department of the Norwegian University of Science and Technology and SIEMENS, we were able to do the research that helped us to understand sprint suit aerodynamics. We converted that research into a recipe for how to optimise air flow, reduce drag. But we didn\u2019t want to stop there. Learn more about this project!\\u003c\/span\\u003e\\n\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003e\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cp\\u003eFrom start to finish, these short sprint races are very intense. It is all about speed, time killing and pure performance. It\u2019s a highly emotional moment for the athlete. We wanted to amplify that emotional moment by making it something that you can see. A suit that is one color when you start the race and another when you finish.\\u003c\/p\\u003e\\n\\u003cbr\/\\u003e\\u003cbr\/\\u003eRomain Girard, Senior Head of Innovation at PUMA\",\"width\":\"Wide\",\"style\":\"quote\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0022lazy\\u0022 title=\\u0022YouTube video player\\u0022 src=\\u0022https:\/\/www.youtube.com\/embed\/gOZFBrDIMOE\\u0022 width=\\u0022560\\u0022 height=\\u0022315\\u0022 frameborder=\\u00220\\u0022 allowfullscreen=\\u0022allowfullscreen\\u0022\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;In addition to the scientific research designed to increase performance, PUMA Innovation did further research to \\u0026lt;strong\\u0026gt;shape an emotional experience\\u0026lt;\/strong\\u0026gt; not only for the athlete but for onlookers. For that we collaborated with the \\u0026lt;strong\\u0026gt;UK-based startup, The Unseen\\u0026lt;\/strong\\u0026gt;. They developed a proprietary fabric treatment that responded to wind; it changed the color of the fabric. \\u0026lt;strong\\u0026gt;As sprinter increases speed, the suit changes color.\\u0026lt;\/strong\\u0026gt; We provided them the sprint suit design, fabric specifications and environmental data for them to work with.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-single 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The research led to the functional elements and details that are found on the sprint suit.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Fit\\u0026lt;\/strong\\u0026gt;\u00a0\u2013 using premium fabric and an optimized pattern.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Heat Management\u00a0\\u0026lt;\/strong\\u0026gt;\u2013 using a high end woven technology that allows engineering of a very open structure for the back panel to improve heat management.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Aerodynamic Optimisation\\u0026lt;\/strong\\u0026gt;\u00a0\u2013 where we worked with Norwegian University of Science and Technology \u2013 NTNU \u2013 with access to a wind tunnel and Siemens to do some digital testing using the latest computer software simulations. The results led us to develop these \u201cbrushes\u201d, strategically placed on the suit that influenced the airflow around the body of the athletes and minimized the air drag that can slow an athlete down.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eTHE EMOTION RESEARCH\\u003c\/span\\u003e\\n\\u0026lt;br\/\\u0026gt;In collaboration with The Unseen, PUMA innovation created the suit that changes color as the athlete increases speed. This real-time change amplifies the emotion of an event, bringing \\u0026lt;strong\\u0026gt;another level of passion and excitement\\u0026lt;\/strong\\u0026gt; to the experience.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"Aerodynamics\"} \/--><!-- wp:puma\/row-image-slider 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track running suit\",\"AERODYNAMICS TEST IN WINDTUNNEL\"],\"showCaptions\":[false,false],\"portraitMode\":[true,true],\"aspect\":\"0\",\"style\":\"2\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"READ MORE...\",\"width\":\"Wide\"} \/--><!-- wp:puma\/row-article-multi {\"migrateBlock\":true,\"numArticles\":2,\"title\":\"READ MORE...\",\"icon\":\"\",\"manualArticles\":[{\"id\":28381},{\"id\":17044}],\"mode\":\"manual\",\"aspect\":\"1\"} \/-->","post_title":"PUMA Innovation: Can we make the speed of a track and field athlete visible?","post_excerpt":"A PUMA track suit that helps athletes to run faster and that changes color as you increase your speed? Our PUMA Innovation Team has been working on exactly that. In collaboration with the Aerodynamics department of the Norwegian University of Science and Technology and SIEMENS, we were able to do the research that helped us to understand sprint suit aerodynamics. We converted that research into a recipe for how to optimise air flow, reduce drag. But we didn\u2019t want to stop there. Learn more about this project!\n\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"puma-innovation-can-we-make-the-speed-of-a-track-and-field-athlete-visible","to_ping":"","pinged":"","post_modified":"2025-09-19 14:48:51","post_modified_gmt":"2025-09-19 14:48:51","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=29466","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[18],"tags_input":[],"id":29466,"author":"4","date":"2021-08-23 13:36:20","date_gmt":"2021-08-23 11:36:20","content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2021\/08\/Header-the-unseen.jpg\",\"filesize\":209165,\"sizes\":{\"medium\":{\"file\":\"Header-the-unseen-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":6422},\"large\":{\"file\":\"Header-the-unseen-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":37263},\"thumbnail\":{\"file\":\"Header-the-unseen-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":3514},\"medium_large\":{\"file\":\"Header-the-unseen-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":23891},\"trp-custom-language-flag\":{\"file\":\"Header-the-unseen-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":455}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":29475,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/08\/Header-the-unseen.jpg\",\"title\":\"Header-the-unseen\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"CAN YOU SEE SPEED?\",\"content\":\"A VISUAL RESEARCH STUDY: Can we make the speed of a track and field athlete visible?\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eA PUMA track suit that helps athletes to run faster and that changes color as you increase your speed? Our PUMA Innovation Team has been working on exactly that. In collaboration with the Aerodynamics department of the Norwegian University of Science and Technology and SIEMENS, we were able to do the research that helped us to understand sprint suit aerodynamics. We converted that research into a recipe for how to optimise air flow, reduce drag. But we didn\u2019t want to stop there. Learn more about this project!\\u003c\/span\\u003e\\n\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003e\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cp\\u003eFrom start to finish, these short sprint races are very intense. It is all about speed, time killing and pure performance. It\u2019s a highly emotional moment for the athlete. We wanted to amplify that emotional moment by making it something that you can see. A suit that is one color when you start the race and another when you finish.\\u003c\/p\\u003e\\n\\u003cbr\/\\u003e\\u003cbr\/\\u003eRomain Girard, Senior Head of Innovation at PUMA\",\"width\":\"Wide\",\"style\":\"quote\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0022lazy\\u0022 title=\\u0022YouTube video player\\u0022 src=\\u0022https:\/\/www.youtube.com\/embed\/gOZFBrDIMOE\\u0022 width=\\u0022560\\u0022 height=\\u0022315\\u0022 frameborder=\\u00220\\u0022 allowfullscreen=\\u0022allowfullscreen\\u0022\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;In addition to the scientific research designed to increase performance, PUMA Innovation did further research to \\u0026lt;strong\\u0026gt;shape an emotional experience\\u0026lt;\/strong\\u0026gt; not only for the athlete but for onlookers. For that we collaborated with the \\u0026lt;strong\\u0026gt;UK-based startup, The Unseen\\u0026lt;\/strong\\u0026gt;. They developed a proprietary fabric treatment that responded to wind; it changed the color of the fabric. \\u0026lt;strong\\u0026gt;As sprinter increases speed, the suit changes color.\\u0026lt;\/strong\\u0026gt; We provided them the sprint suit design, fabric specifications and environmental data for them to work with.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-single 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The results led us to develop these \u201cbrushes\u201d, strategically placed on the suit that influenced the airflow around the body of the athletes and minimized the air drag that can slow an athlete down.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eTHE EMOTION RESEARCH\\u003c\/span\\u003e\\n\\u0026lt;br\/\\u0026gt;In collaboration with The Unseen, PUMA innovation created the suit that changes color as the athlete increases speed. This real-time change amplifies the emotion of an event, bringing \\u0026lt;strong\\u0026gt;another level of passion and excitement\\u0026lt;\/strong\\u0026gt; to the experience.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"Aerodynamics\"} \/--><!-- wp:puma\/row-image-slider 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Nuestro equipo de innovaci\u00f3n de PUMA ha estado trabajando precisamente en eso. En colaboraci\u00f3n con el departamento de Aerodin\u00e1mica de la Universidad Noruega de Ciencia y Tecnolog\u00eda y SIEMENS, pudimos llevar a cabo una investigaci\u00f3n que nos ayud\u00f3 a comprender la aerodin\u00e1mica de los trajes de sprint. Convertimos esa investigaci\u00f3n en una f\u00f3rmula para optimizar el flujo de aire y reducir la resistencia. Pero no quer\u00edamos quedarnos ah\u00ed. \u00a1Descubre m\u00e1s sobre este proyecto!","status":"publish","password":"","name":"puma-innovation-can-we-make-the-speed-of-a-track-and-field-athlete-visible","modified":"2025-09-19 14:48:51","modified_gmt":"2025-09-19 14:48:51","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[18],"datetime_local":"23 de agosto de 2021, 11:36","date_local":"23 de agosto de 2021","time_local":"11:36","slug":"puma-innovation-can-we-make-the-speed-of-a-track-and-field-athlete-visible","url":"https:\/\/www.puma-catchup.com\/es\/sports\/puma-innovation-can-we-make-the-speed-of-a-track-and-field-athlete-visible\/","featured_image":{"width":1140,"height":640,"file":"2021\/08\/Header-the-unseen.jpg","filesize":209165,"sizes":{"medium":{"file":"Header-the-unseen-300x168.jpg","width":300,"height":168,"mime-type":"image\/jpeg","filesize":6422},"large":{"file":"Header-the-unseen-1024x575.jpg","width":1024,"height":575,"mime-type":"image\/jpeg","filesize":37263},"thumbnail":{"file":"Header-the-unseen-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":3514},"medium_large":{"file":"Header-the-unseen-768x431.jpg","width":768,"height":431,"mime-type":"image\/jpeg","filesize":23891},"trp-custom-language-flag":{"file":"Header-the-unseen-18x10.jpg","width":18,"height":10,"mime-type":"image\/jpeg","filesize":455}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":29475,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/08\/Header-the-unseen.jpg","title":"Header-the-unseen","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0},"headline":"PUMA Innovation: Can we make the speed of a track and field athlete visible?","categories":[{"term_id":18,"name":"Deportes","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":859,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/es\/category\/sports\/"}],"theCategory":{"term_id":18,"name":"Deportes","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":859,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/es\/category\/sports\/"},"isFeaturedArticle":true,"isTopArticle":true},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts\/29466","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/comments?post=29466"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts\/29466\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/media\/29475"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/media?parent=29466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/categories?post=29466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}