{"id":29151,"date":"2021-08-13T07:50:22","date_gmt":"2021-08-13T05:50:22","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=29151"},"modified":"2025-09-19T14:49:04","modified_gmt":"2025-09-19T14:49:04","slug":"interview-with-rafael-nespereira-herrero-senior-global-product-marketing-manager-sportstyle-at-puma-about-the-heritage-and-the-future-of-the-puma-wild-rider","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/es\/sportstyle\/interview-with-rafael-nespereira-herrero-senior-global-product-marketing-manager-sportstyle-at-puma-about-the-heritage-and-the-future-of-the-puma-wild-rider\/","title":{"rendered":"Entrevista con Rafael Nespereira Herrero, director s\u00e9nior de marketing global de productos deportivos de PUMA, sobre la herencia y el futuro de la PUMA Wild Rider."},"content":{"rendered":"\n
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\n Inicio<\/a>\/\n Sportstyle<\/a>\/\n Entrevista con Rafael Nespereira Herrero, Senior Global Product Marketing Manager Sportstyle de PUMA sobre la herencia y el futuro de la PUMA Wild Rider\n <\/div>\n<\/div>\n
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Sportstyle<\/a><\/div>\n
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Caminar por el lado salvaje<\/h1>\n
Del archivo PUMA al futuro<\/div>\n
13 de agosto de 2021 <\/div>\n\n
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La Wild Rider es el \u00faltimo modelo de estilo de vida de PUMA, dise\u00f1ado como equivalente de calle a nuestra Fast Rider, que originalmente era una zapatilla de alto rendimiento para corredores urbanos. Aunque las influencias son claramente de rendimiento, la Wild Rider es una zapatilla de estilo de vida hasta la m\u00e9dula. Hemos preguntado a Rafael Nespereira Herrero, Senior Global Product Marketing Manager Sportstyle de PUMA, sobre la herencia y el futuro de la PUMA Wild Rider.<\/span>\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
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Con cada nuevo lanzamiento somos capaces de impulsar el lenguaje de los productos Rider. Por qu\u00e9 cree que las siluetas de running se han hecho tan populares tambi\u00e9n en el segmento de estilo de vida?<\/strong>\nRafael: Creo que depende de diferentes factores. El principal es el pico de nostalgia al que nos enfrentamos actualmente. Hay una tendencia al alza que se centra en historias retro en torno a los a\u00f1os 70\/80, donde estas siluetas de running eran muy grandes. La otra es la moda y la est\u00e9tica. Las zapatillas de correr son vers\u00e1tiles y eso las hace tan atractivas.\n\u00bfEn qu\u00e9 se inspira el dise\u00f1o de PUMA Wild Rider?<\/strong>\nRafael: La inspiraci\u00f3n para Wild Rider procede de nuestra mentalidad FUTRO. Tomamos elementos de nuestra familia Rider, almacenados en nuestro Archivo PUMA. Hemos reinventado el lenguaje de dise\u00f1o para desarrollar una zapatilla totalmente contempor\u00e1nea y relevante para nuestro consumidor PUMA.\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n
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En su opini\u00f3n, \u00bfqu\u00e9 ingredientes se necesitan para que una zapatilla sea ic\u00f3nica?<\/strong>\nRafael: Hay muchos factores a tener en cuenta, pero yo nombrar\u00eda: un dise\u00f1o significativo, un enfoque cultural fuerte y relevante y un plan impactante y deseable para ello. Todos estos factores deben estar en consonancia con los valores de la marca.\n<\/div>\n <\/div>\n
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\u00bfQu\u00e9 m\u00e1s podemos esperar en el futuro de la l\u00ednea Rider?<\/strong>\nRafael: Puedes mirar hacia el futuro - Tenemos algunas nuevas iteraciones emocionantes en camino, tambi\u00e9n a trav\u00e9s de nuevas ejecuciones superiores. La familia PUMA Rider nos permite conectar nuestra herencia con el presente, pero tambi\u00e9n nos permite explorar formas salvajes de expresi\u00f3n.\n<\/div>\n <\/div>\n<\/div>\n\n
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Una entrevista con: <\/h2>\n\t\t\t
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\n\t\t\t\t\t\tRafael Nespereira Herrero, Senior Global Product Marketing Manager Sportstyle de PUMA\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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JINETE SALVAJE<\/h2>\n\t\t\t
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Leer m\u00e1s...<\/h2>\n <\/div>\n<\/div>\n\n
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Los mejores momentos de hermanamiento entre estrellas PUMA Wild Rider, de la mano de JAY-Z, Neymar Jr., Esmeralda Ugalde, Colm Dillane, Suso, Hyunyoung y m\u00e1s famosos e influencers con estilo.<\/h4>\n\t\t\t\t\t
\n\t\t\t\t Estas zapatillas vienen en combinaciones de colores listas para el verano y son el \u00faltimo estilo de la popular franquicia Rider de PUMA. Las PUMA Wild Rider se inspiran en el movimiento de la vida urbana: siempre hacia delante, m\u00e1s lejos, m\u00e1s r\u00e1pido y m\u00e1s all\u00e1. Aqu\u00ed tienes los mejores momentos de hermanamiento entre estrellas con las Wild Rider, de la mano de JAY-Z, Neymar Jr, Esmeralda Ugalde, Colm Dillane, Suso, Hyunyoung y m\u00e1s celebridades e influencers con estilo. \u00a1Insp\u00edrate!\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\tleer la historia<\/a>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\"\"\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t <\/div>\n\t
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EL ESTILO DE NEYMAR JR FUERA DEL TERRENO DE JUEGO SE RENUEVA<\/h4>\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t Sorprendemos con un nuevo estilo de nuestra popular franquicia Rider, la Wild Rider. La nueva zapatilla favorita de Neymar Jr fuera del terreno de juego se inspira en el movimiento y el movimiento de la vida en la ciudad.\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tleer la historia<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
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La Wild Rider es el \u00faltimo modelo de estilo de vida de PUMA, dise\u00f1ado como equivalente de calle a nuestra Fast Rider, que originalmente era una zapatilla de alto rendimiento para corredores urbanos. Aunque las influencias son claramente de rendimiento, la Wild Rider es una zapatilla de estilo de vida hasta la m\u00e9dula. Hemos preguntado a Rafael Nespereira Herrero, Senior Global Product Marketing Manager Sportstyle de PUMA, sobre la herencia y el futuro de la PUMA Wild Rider.<\/p>","protected":false},"author":24,"featured_media":29158,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":8386,"meta-headline":"","footnotes":""},"categories":[3],"class_list":["post-29151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportstyle"],"fullData":{"ID":29151,"post_author":"24","post_date":"2021-08-13 07:50:22","post_date_gmt":"2021-08-13 05:50:22","post_content":"","post_title":"Interview with Rafael Nespereira Herrero, Senior Global Product Marketing Manager Sportstyle\u00a0at PUMA about the heritage and the future of the PUMA Wild Rider","post_excerpt":"The Wild Rider is PUMA\u2019s latest lifestyle model, designed as a street equivalent to our Fast Rider, which was originally a performance shoe for urban runners. While the influences are clearly performance, the Wild Rider is a lifestyle shoe through and through. We asked Rafael Nespereira Herrero, Senior Global Product Marketing Manager Sportstyle\u00a0at PUMA about the heritage and the future of the PUMA Wild Rider.\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"interview-with-rafael-nespereira-herrero-senior-global-product-marketing-manager-sportstyle-at-puma-about-the-heritage-and-the-future-of-the-puma-wild-rider","to_ping":"","pinged":"","post_modified":"2025-09-19 14:49:04","post_modified_gmt":"2025-09-19 14:49:04","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=29151","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[3],"tags_input":[],"id":29151,"author":"24","date":"2021-08-13 07:50:22","date_gmt":"2021-08-13 05:50:22","content":"","title":"Entrevista con Rafael Nespereira Herrero, director s\u00e9nior de marketing global de productos deportivos de PUMA, sobre la herencia y el futuro de la PUMA Wild Rider.","excerpt":"La Wild Rider es el \u00faltimo modelo de estilo de vida de PUMA, dise\u00f1ado como equivalente de calle a nuestra Fast Rider, que originalmente era una zapatilla de alto rendimiento para corredores urbanos. Aunque las influencias son claramente de rendimiento, la Wild Rider es una zapatilla de estilo de vida hasta la m\u00e9dula. Hemos preguntado a Rafael Nespereira Herrero, Senior Global Product Marketing Manager Sportstyle de PUMA, sobre la herencia y el futuro de la PUMA Wild Rider.","status":"publish","password":"","name":"entrevista-con-rafael-nespereira-herrero-senior-global-product-marketing-manager-sportstyle-en-puma-sobre-la-herencia-y-el-futuro-del-puma-wild-rider","modified":"2025-09-19 14:49:04","modified_gmt":"2025-09-19 14:49:04","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[3],"datetime_local":"13 de agosto de 2021, 5:50","date_local":"13 de agosto de 2021","time_local":"5:50","slug":"interview-with-rafael-nespereira-herrero-senior-global-product-marketing-manager-sportstyle-at-puma-about-the-heritage-and-the-future-of-the-puma-wild-rider","url":"https:\/\/www.puma-catchup.com\/es\/sportstyle\/interview-with-rafael-nespereira-herrero-senior-global-product-marketing-manager-sportstyle-at-puma-about-the-heritage-and-the-future-of-the-puma-wild-rider\/","featured_image":{"width":1140,"height":640,"file":"2021\/08\/header-wild-rider-new.jpg","filesize":492093,"sizes":{"medium":{"file":"header-wild-rider-new-300x168.jpg","width":300,"height":168,"mime-type":"image\/jpeg","filesize":9668},"large":{"file":"header-wild-rider-new-1024x575.jpg","width":1024,"height":575,"mime-type":"image\/jpeg","filesize":94517},"thumbnail":{"file":"header-wild-rider-new-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":4416},"medium_large":{"file":"header-wild-rider-new-768x431.jpg","width":768,"height":431,"mime-type":"image\/jpeg","filesize":52855},"trp-custom-language-flag":{"file":"header-wild-rider-new-18x10.jpg","width":18,"height":10,"mime-type":"image\/jpeg","filesize":435}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":29158,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/08\/header-wild-rider-new.jpg","title":"cabecera-wild-rider-new","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0},"headline":"Interview with Rafael Nespereira Herrero, Senior Global Product Marketing Manager Sportstyle\u00a0at PUMA about the heritage and the future of the PUMA Wild Rider","categories":[{"term_id":3,"name":"Sportstyle","slug":"sportstyle","term_group":0,"term_taxonomy_id":3,"taxonomy":"category","description":"","parent":0,"count":419,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/es\/category\/sportstyle\/"}],"theCategory":{"term_id":3,"name":"Sportstyle","slug":"sportstyle","term_group":0,"term_taxonomy_id":3,"taxonomy":"category","description":"","parent":0,"count":419,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/es\/category\/sportstyle\/"},"isFeaturedArticle":true,"isTopArticle":false},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts\/29151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/comments?post=29151"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts\/29151\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/media\/29158"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/media?parent=29151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/categories?post=29151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}