{"id":27991,"date":"2021-07-01T10:53:18","date_gmt":"2021-07-01T08:53:18","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=27991"},"modified":"2025-09-19T14:49:53","modified_gmt":"2025-09-19T14:49:53","slug":"puma-and-pronounce-create-debut-collection-inspired-by-ancient-archaeological-site","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-and-pronounce-create-debut-collection-inspired-by-ancient-archaeological-site\/","title":{"rendered":"PUMA AND PRONOUNCE CREATE DEBUT COLLECTION INSPIRED BY ANCIENT ARCHAEOLOGICAL SITE"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/es\/\">Inicio<\/a>\/\n        <a href=\"\/es\/category\/sportstyle\/\">Sportstyle<\/a>\/ PUMA Y PRONOUNCE CREAN SU PRIMERA COLECCI\u00d3N INSPIRADA EN UN ANTIGUO YACIMIENTO ARQUEOL\u00d3GICO\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/06\/Header-CA.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/es\/category\/sportstyle\/\">Sportstyle<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsportstyle%2Fpuma-and-pronounce-create-debut-collection-inspired-by-ancient-archaeological-site%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsportstyle%2Fpuma-and-pronounce-create-debut-collection-inspired-by-ancient-archaeological-site%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-and-pronounce-create-debut-collection-inspired-by-ancient-archaeological-site\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsportstyle%2Fpuma-and-pronounce-create-debut-collection-inspired-by-ancient-archaeological-site%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >Abstracto, misterioso, sin g\u00e9nero.<\/h1>\n        <div class=\"articleintro\" >PUMA Y PRONOUNCE CREAN SU PRIMERA COLECCI\u00d3N <\/div>\n        <div class=\"date\">1 de julio de 2021 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;PUMA AND PRONOUNCE CREATE DEBUT COLLECTION INSPIRED BY ANCIENT ARCHAEOLOGICAL SITE&quot;, \"text\": &quot;PUMA and designer brand PRONOUNCE have created a debut collaboration together of apparel, footwear and accessories in an earthy palette inspired by Pumapunku, an ancient archaeological site in Bolivia. We asked the PRONOUNCE cofounders about the inspiration and designing process behind the collection.\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-and-pronounce-create-debut-collection-inspired-by-ancient-archaeological-site\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-and-pronounce-create-debut-collection-inspired-by-ancient-archaeological-site\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-and-pronounce-create-debut-collection-inspired-by-ancient-archaeological-site\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsportstyle%2Fpuma-and-pronounce-create-debut-collection-inspired-by-ancient-archaeological-site%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsportstyle%2Fpuma-and-pronounce-create-debut-collection-inspired-by-ancient-archaeological-site%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">PUMA y la marca de dise\u00f1o PRONOUNCE han creado su primera colaboraci\u00f3n conjunta de ropa, calzado y accesorios en una paleta de colores terrosos inspirada en Pumapunku, un antiguo yacimiento arqueol\u00f3gico de Bolivia. Hemos preguntado a los cofundadores de PRONOUNCE sobre la inspiraci\u00f3n y el proceso de dise\u00f1o que hay detr\u00e1s de la colecci\u00f3n.<\/span>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Con sede en Mil\u00e1n y Shangh\u00e1i, PRONOUNCE fue fundada en 2016 por Yushan Li y su socio creativo Jun Zhou. La marca de alta gama refleja el amor compartido por ambos por<strong> prendas artesanales<\/strong>, y el deseo de perfeccionar la creaci\u00f3n de <strong>Ropa verdaderamente global, verdaderamente sin distinci\u00f3n de g\u00e9nero.<\/strong> Este enfoque encaja a la perfecci\u00f3n en la primera colecci\u00f3n PUMA x PRONOUNCE, que combina la inspiraci\u00f3n antigua con un enfoque de dise\u00f1o moderno y minimalista.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Preguntamos a los cofundadores de PRONOUNCE, Yushan Li y Jun Zhou, sobre su inspiraci\u00f3n y su proceso de dise\u00f1o.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row two columns -->\n<div class=\"row rowTwoColumnsWide spacing\">\n    <div class=\"col articleText\">\n        <div ><br\/><strong>PRONOUNCE aporta una mezcla \u00fanica de Oriente y Occidente a la ropa sin g\u00e9nero, al tiempo que incorpora un equilibrio entre vuestros dos estilos. Contadnos m\u00e1s sobre la historia detr\u00e1s de la marca y c\u00f3mo empezasteis juntos.\n<\/strong>\nYushan: Nos conocimos cuando estudi\u00e1bamos moda en Londres. Yo estudiaba en Central Saint Martins y Jun, en el London College of Fashion. Despu\u00e9s de hacerme amiga de Jun, supe que ten\u00edamos algo en com\u00fan.<br\/>\n<br\/>Jun: Pronto nos dimos cuenta de que compart\u00edamos la misma est\u00e9tica en cuanto al dise\u00f1o de moda. Ambos \u00e9ramos ambiciosos y est\u00e1bamos dispuestos a emprender algo juntos. Despu\u00e9s de trabajar en el sector durante un tiempo, finalmente decidimos crear nuestra propia marca, PRONOUNCE.<br\/>\n<br\/><strong>Elegiste un antiguo yacimiento arqueol\u00f3gico, Pumapunku, como inspiraci\u00f3n para la colecci\u00f3n. \u00bfPuedes contarnos por qu\u00e9 elegiste este yacimiento como inspiraci\u00f3n para la colecci\u00f3n y m\u00e1s detalles sobre la historia que hay detr\u00e1s de \u00e9l?<\/strong><br\/>\n<br\/>Yushan: Pumapunku es un sitio hist\u00f3rico muy importante. Cuando lo vimos por primera vez, nos quedamos impresionados por todas las piedras tan bien talladas. Es incre\u00edble que lleve ah\u00ed miles de a\u00f1os. Quer\u00edamos saber m\u00e1s sobre \u00e9l, as\u00ed que investigamos un mont\u00f3n. Cuanto m\u00e1s aprend\u00edamos, m\u00e1s nos sorprend\u00eda este sitio hist\u00f3rico tan misterioso y espectacular.<br\/>\n<\/div>\n    <\/div>\n    <div class=\"col articleText\">\n        <div ><br\/><strong>Cu\u00e9ntanos m\u00e1s sobre los dise\u00f1os y el proceso: \u00bfc\u00f3mo conseguiste plasmar una inspiraci\u00f3n tan \u00fanica?<\/strong><br\/>\n<br\/>Jun: Nuestras colecciones suelen caracterizarse por siluetas holgadas y drapeadas en tonos neutros, con toques experimentales y un estilo poco convencional. Durante la pandemia mundial, tuvimos tiempo para pensar en c\u00f3mo empezar esta colecci\u00f3n. Despu\u00e9s de leer y ver muchos art\u00edculos y v\u00eddeos sobre Pumapunku, nos sentimos muy inspirados. Esta colaboraci\u00f3n muestra perfectamente c\u00f3mo hemos fusionado todo.<br\/>\n<br\/><strong>\u00bfPuedes describir a la persona para la que se dise\u00f1\u00f3 esta colecci\u00f3n?\n<\/strong>\nYushan: Cuando se confirm\u00f3 la colaboraci\u00f3n, lo primero que nos vino a la mente fue el esp\u00edritu de aventura. Lo dise\u00f1amos para aquellos que disfrutan de las actividades al aire libre y los deportes, para aquellos a los que les gusta ponerse a prueba, como a nosotros.<br\/>\n<br\/><strong>\u00bfC\u00f3mo describir\u00eda la colecci\u00f3n en tres palabras?<\/strong><br\/>\n<br\/>Abstracto, misterioso, sin g\u00e9nero<br\/>\n<\/div>\n    <\/div>\n<\/div>\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnWide\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >PUMA x PRONOUNCE<\/h2>\n    <\/div>\n<\/div>\n\t<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/c_CIww3J7kk\/hqdefault.jpg\" class=\"printonly\" style=\"width:100%;aspect-ratio: 16\/9;\"\/>\n\t\t\t<div class=\"printonly\">https:\/\/www.youtube.com\/c_CIww3J7kk<\/div>\n\t\t\t<iframe class=\"hideinprint\" style=\"width:100%;aspect-ratio: 16\/9;\" src=\"https:\/\/www.youtube.com\/embed\/c_CIww3J7kk\" title=\"Reproductor de v\u00eddeo YouTube\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\t<\/div>\n<\/div>\n<!-- row image slider -->\n\n<div class=\"row rowSlider1 spacing\">\n    <div class=\"col\">\n        <div class=\"arrowCircleCenter arrowBorder swiperoutside-button-prev swipeprev4ff79b88-13cb-48bc-895f-14dfafbb4bac\"><\/div>\n    <\/div>\n\t<div id=\"swipe_4ff79b88-13cb-48bc-895f-14dfafbb4bac\" class=\"swiper myswiper scrollAnim\" data-ssize=\"1\" data-id=\"4ff79b88-13cb-48bc-895f-14dfafbb4bac\">\n\t\t<div class=\"swiper-wrapper\">\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:0.69230769230769 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/06\/sidebar-1-5.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:0.69230769230769 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/06\/sidebar-2-4.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:0.69230769230769 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/06\/sidebar-3-2.jpg);background-position: 50% 0%;\"><\/div>\n\t\t<\/div>\n\t<\/div>\n        <div class=\"col\">\n        <div class=\"arrowCircleCenter arrowBorder swiperoutside-button-next swipenext4ff79b88-13cb-48bc-895f-14dfafbb4bac\"><\/div>\n        <\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>Cortes modernos y estilos espec\u00edficos para cada g\u00e9nero<\/h2>\n<p>El calzado de la colecci\u00f3n utiliza una mezcla de materiales muy texturizados en una gama de colores neutros. Los detalles en naranja brillante y cuerda a\u00f1aden un toque atrevido. La selecci\u00f3n incluye nuevos modelos de PUMA como el <strong>Gamuza Mayu<\/strong>, <strong>Mirage Sport<\/strong>, y <strong>OP-1 PWRFrame<\/strong>, as\u00ed como cl\u00e1sicos como el <strong>Cesta VTG<\/strong>. La colecci\u00f3n incluye una gorra, una mochila y un mini bolso mensajero entre los accesorios.<\/p>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image slider -->\n\n<div class=\"row rowSlider1 spacing\">\n    <div class=\"col\">\n        <div class=\"arrowCircleCenter arrowBorder swiperoutside-button-prev swipeprev365115ae-9f89-419d-bde5-67a9e18716bc\"><\/div>\n    <\/div>\n\t<div id=\"swipe_365115ae-9f89-419d-bde5-67a9e18716bc\" class=\"swiper myswiper scrollAnim\" data-ssize=\"1\" data-id=\"365115ae-9f89-419d-bde5-67a9e18716bc\">\n\t\t<div class=\"swiper-wrapper\">\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:0.69230769230769 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/06\/sidebar-6.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:0.69230769230769 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/06\/sidebar-5.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:0.69230769230769 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/06\/sidebar-4.jpg);background-position: 50% 0%;\"><\/div>\n\t\t<\/div>\n\t<\/div>\n        <div class=\"col\">\n        <div class=\"arrowCircleCenter arrowBorder swiperoutside-button-next swipenext365115ae-9f89-419d-bde5-67a9e18716bc\"><\/div>\n        <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>PUMA y la marca de dise\u00f1o PRONOUNCE han creado su primera colaboraci\u00f3n conjunta de ropa, calzado y accesorios en una paleta de colores terrosos inspirada en Pumapunku, un antiguo yacimiento arqueol\u00f3gico de Bolivia. Hemos preguntado a los cofundadores de PRONOUNCE sobre la inspiraci\u00f3n y el proceso de dise\u00f1o que hay detr\u00e1s de la colecci\u00f3n.<\/p>","protected":false},"author":4,"featured_media":27992,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":10845,"meta-headline":"","footnotes":""},"categories":[3],"class_list":["post-27991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportstyle"],"fullData":{"ID":27991,"post_author":"4","post_date":"2021-07-01 10:53:18","post_date_gmt":"2021-07-01 08:53:18","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2021\/06\/Header-CA.jpg\",\"filesize\":355636,\"sizes\":{\"medium\":{\"file\":\"Header-CA-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":12957},\"large\":{\"file\":\"Header-CA-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":126931},\"thumbnail\":{\"file\":\"Header-CA-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6582},\"medium_large\":{\"file\":\"Header-CA-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":71993},\"trp-custom-language-flag\":{\"file\":\"Header-CA-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":408}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":27992,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/06\/Header-CA.jpg\",\"title\":\"Header-CA\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"Abstract, Mysterious, Genderless.\",\"content\":\"PUMA AND PRONOUNCE CREATE DEBUT COLLECTION \"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003ePUMA and designer brand PRONOUNCE have created a debut collaboration together of apparel, footwear and accessories in an earthy palette inspired by Pumapunku, an ancient archaeological site in Bolivia. We asked the PRONOUNCE cofounders about the inspiration and designing process behind the collection.\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;Based across both Milan and Shanghai, PRONOUNCE was founded in 2016 by Yushan Li and his creative partner Jun Zhou. The high-end brand reflects the pairs\u2019 shared love of\\u0026lt;strong\\u0026gt; handcrafted garments\\u0026lt;\/strong\\u0026gt;, and a desire to perfect the creation of \\u0026lt;strong\\u0026gt;truly global, truly genderless clothing.\\u0026lt;\/strong\\u0026gt; This approach fits seamlessly into the debut PUMA x PRONOUNCE collection, which combines ancient inspiration with a modern and minimalistic design approach.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;We asked PRONOUNCE cofounders Yushan Li and Jun Zhou about their inspiration and designing process.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;PRONOUNCE brings a unique blend of East meets West to genderless clothing, while also incorporating a balance of your two styles. Tell us more about the story behind the brand and how you got started together.\\n\\u0026lt;\/strong\\u0026gt;\\nYushan: We met each other during our time as fashion students in London. I was studying at Central Saint Martins, Jun was at London College of Fashion. After becoming friends with Jun, I knew we had something in common.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Jun: Soon we both noticed that we shared the same aesthetic on fashion design. We both were ambitious and willing to start something together. After working in the industry for a period of time, we \ufb01nally decided to start our own brand, PRONOUNCE.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;You chose an ancient archaeological site, Pumapunku, as the inspiration behind the collection. Can you give us some insights on why this site was chosen as the collection inspiration and more on the story behind the site?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Yushan: Pumapunku is a signi\ufb01cant historical site. When we saw it the \ufb01rst time, we were amazed by all the exquisitely cut stones. It\u2019s just unbelievable that it\u2019s been around for thousands of years. We wanted to know more about it, so we did lots of research. The more we learned about it, the more we became amazed by this mysterious and spectacular historical site.\\u0026lt;br\/\\u0026gt;\\n\",\"contentRight\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Tell us more about the designs and process \u2013 how were you able to bring such a unique inspiration to life?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Jun: Our collections often feature loose, draping silhouettes in neutral tones, with experimental touches and unconventional styling. During the global pandemic, we had some time to think about how to start this collection. After we read and watched many articles and videos about Pumapunku, we were extremely inspired by it. This collaboration completely shows how we blended everything together.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Can you describe the person that this collection was designed for?\\n\\u0026lt;\/strong\\u0026gt;\\nYushan: When the collaboration was con\ufb01rmed, the \ufb01rst thing \ufb01rst came to our mind was the spirit of adventure. 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Accents of bright orange and rope detailing add a bold touch. The selection includes new PUMA styles like the \\u003cstrong\\u003eSuede Mayu\\u003c\/strong\\u003e, \\u003cstrong\\u003eMirage Sport\\u003c\/strong\\u003e, and \\u003cstrong\\u003eOP-1 PWRFrame\\u003c\/strong\\u003e, as well as classics like the \\u003cstrong\\u003eBasket VTG\\u003c\/strong\\u003e. 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We asked the PRONOUNCE cofounders about the inspiration and designing process behind the collection.\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"puma-and-pronounce-create-debut-collection-inspired-by-ancient-archaeological-site","to_ping":"","pinged":"","post_modified":"2025-09-19 14:49:53","post_modified_gmt":"2025-09-19 14:49:53","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=27991","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[3],"tags_input":[],"id":27991,"author":"4","date":"2021-07-01 10:53:18","date_gmt":"2021-07-01 08:53:18","content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2021\/06\/Header-CA.jpg\",\"filesize\":355636,\"sizes\":{\"medium\":{\"file\":\"Header-CA-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":12957},\"large\":{\"file\":\"Header-CA-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":126931},\"thumbnail\":{\"file\":\"Header-CA-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6582},\"medium_large\":{\"file\":\"Header-CA-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":71993},\"trp-custom-language-flag\":{\"file\":\"Header-CA-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":408}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":27992,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/06\/Header-CA.jpg\",\"title\":\"Header-CA\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"Abstract, Mysterious, Genderless.\",\"content\":\"PUMA AND PRONOUNCE CREATE DEBUT COLLECTION \"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003ePUMA and designer brand PRONOUNCE have created a debut collaboration together of apparel, footwear and accessories in an earthy palette inspired by Pumapunku, an ancient archaeological site in Bolivia. We asked the PRONOUNCE cofounders about the inspiration and designing process behind the collection.\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;Based across both Milan and Shanghai, PRONOUNCE was founded in 2016 by Yushan Li and his creative partner Jun Zhou. The high-end brand reflects the pairs\u2019 shared love of\\u0026lt;strong\\u0026gt; handcrafted garments\\u0026lt;\/strong\\u0026gt;, and a desire to perfect the creation of \\u0026lt;strong\\u0026gt;truly global, truly genderless clothing.\\u0026lt;\/strong\\u0026gt; This approach fits seamlessly into the debut PUMA x PRONOUNCE collection, which combines ancient inspiration with a modern and minimalistic design approach.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;We asked PRONOUNCE cofounders Yushan Li and Jun Zhou about their inspiration and designing process.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;PRONOUNCE brings a unique blend of East meets West to genderless clothing, while also incorporating a balance of your two styles. Tell us more about the story behind the brand and how you got started together.\\n\\u0026lt;\/strong\\u0026gt;\\nYushan: We met each other during our time as fashion students in London. I was studying at Central Saint Martins, Jun was at London College of Fashion. After becoming friends with Jun, I knew we had something in common.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Jun: Soon we both noticed that we shared the same aesthetic on fashion design. We both were ambitious and willing to start something together. After working in the industry for a period of time, we \ufb01nally decided to start our own brand, PRONOUNCE.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;You chose an ancient archaeological site, Pumapunku, as the inspiration behind the collection. Can you give us some insights on why this site was chosen as the collection inspiration and more on the story behind the site?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Yushan: Pumapunku is a signi\ufb01cant historical site. When we saw it the \ufb01rst time, we were amazed by all the exquisitely cut stones. It\u2019s just unbelievable that it\u2019s been around for thousands of years. We wanted to know more about it, so we did lots of research. The more we learned about it, the more we became amazed by this mysterious and spectacular historical site.\\u0026lt;br\/\\u0026gt;\\n\",\"contentRight\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Tell us more about the designs and process \u2013 how were you able to bring such a unique inspiration to life?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Jun: Our collections often feature loose, draping silhouettes in neutral tones, with experimental touches and unconventional styling. During the global pandemic, we had some time to think about how to start this collection. After we read and watched many articles and videos about Pumapunku, we were extremely inspired by it. This collaboration completely shows how we blended everything together.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Can you describe the person that this collection was designed for?\\n\\u0026lt;\/strong\\u0026gt;\\nYushan: When the collaboration was con\ufb01rmed, the \ufb01rst thing \ufb01rst came to our mind was the spirit of adventure. We designed it for those who enjoy outdoor activities and sports, for those who like challenging themselves like we do.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;How would you describe the collection in three words?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Abstract, Mysterious, Genderless\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"PUMA x PRONOUNCE\"} \/--><!-- wp:puma\/row-video {\"id\":\"c_CIww3J7kk\",\"title\":\"PUMA x PRONOUNCE\",\"style\":\"Wide\"} \/--><!-- wp:puma\/row-image-slider {\"migrateBlock\":true,\"title\":\"\",\"images\":[{\"width\":720,\"height\":1040,\"file\":\"2021\/06\/sidebar-1-5.jpg\",\"filesize\":226267,\"sizes\":{\"medium\":{\"file\":\"sidebar-1-5-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":13756},\"large\":{\"file\":\"sidebar-1-5-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":170514},\"thumbnail\":{\"file\":\"sidebar-1-5-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5515},\"trp-custom-language-flag\":{\"file\":\"sidebar-1-5-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":352}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":28001,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/06\/sidebar-1-5.jpg\",\"title\":\"sidebar-1\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":720,\"height\":1040,\"file\":\"2021\/06\/sidebar-2-4.jpg\",\"filesize\":167695,\"sizes\":{\"medium\":{\"file\":\"sidebar-2-4-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":13827},\"large\":{\"file\":\"sidebar-2-4-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":135452},\"thumbnail\":{\"file\":\"sidebar-2-4-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6263},\"trp-custom-language-flag\":{\"file\":\"sidebar-2-4-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":352}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":28002,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/06\/sidebar-2-4.jpg\",\"title\":\"sidebar-2\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":720,\"height\":1040,\"file\":\"2021\/06\/sidebar-3-2.jpg\",\"filesize\":241310,\"sizes\":{\"medium\":{\"file\":\"sidebar-3-2-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":16696},\"large\":{\"file\":\"sidebar-3-2-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":177771},\"thumbnail\":{\"file\":\"sidebar-3-2-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7303},\"trp-custom-language-flag\":{\"file\":\"sidebar-3-2-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":355}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":28003,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/06\/sidebar-3-2.jpg\",\"title\":\"sidebar-3\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"size\":\"1\",\"aspect\":\"0\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003eModern fits \\u0026 gender specific styles\\u003c\/h2\\u003e\\n\\u003cp\\u003eThe footwear in the collection uses a very textural material mix in a neutral color scheme. Accents of bright orange and rope detailing add a bold touch. The selection includes new PUMA styles like the \\u003cstrong\\u003eSuede Mayu\\u003c\/strong\\u003e, \\u003cstrong\\u003eMirage Sport\\u003c\/strong\\u003e, and \\u003cstrong\\u003eOP-1 PWRFrame\\u003c\/strong\\u003e, as well as classics like the \\u003cstrong\\u003eBasket VTG\\u003c\/strong\\u003e. 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Hemos preguntado a los cofundadores de PRONOUNCE sobre la inspiraci\u00f3n y el proceso de dise\u00f1o que hay detr\u00e1s de la colecci\u00f3n.","status":"publish","password":"","name":"puma-and-pronounce-create-debut-collection-inspired-by-ancient-archaeological-site","modified":"2025-09-19 14:49:53","modified_gmt":"2025-09-19 14:49:53","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[3],"datetime_local":"1 de julio de 2021, 8:53","date_local":"1 de julio de 2021","time_local":"8:53","slug":"puma-and-pronounce-create-debut-collection-inspired-by-ancient-archaeological-site","url":"https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-and-pronounce-create-debut-collection-inspired-by-ancient-archaeological-site\/","featured_image":{"width":1140,"height":640,"file":"2021\/06\/Header-CA.jpg","filesize":355636,"sizes":{"medium":{"file":"Header-CA-300x168.jpg","width":300,"height":168,"mime-type":"image\/jpeg","filesize":12957},"large":{"file":"Header-CA-1024x575.jpg","width":1024,"height":575,"mime-type":"image\/jpeg","filesize":126931},"thumbnail":{"file":"Header-CA-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":6582},"medium_large":{"file":"Header-CA-768x431.jpg","width":768,"height":431,"mime-type":"image\/jpeg","filesize":71993},"trp-custom-language-flag":{"file":"Header-CA-18x10.jpg","width":18,"height":10,"mime-type":"image\/jpeg","filesize":408}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":27992,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/06\/Header-CA.jpg","title":"Header-CA","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0},"headline":"PUMA AND PRONOUNCE CREATE DEBUT COLLECTION INSPIRED BY ANCIENT ARCHAEOLOGICAL SITE","categories":[{"term_id":3,"name":"Sportstyle","slug":"sportstyle","term_group":0,"term_taxonomy_id":3,"taxonomy":"category","description":"","parent":0,"count":416,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/es\/category\/sportstyle\/"}],"theCategory":{"term_id":3,"name":"Sportstyle","slug":"sportstyle","term_group":0,"term_taxonomy_id":3,"taxonomy":"category","description":"","parent":0,"count":416,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/es\/category\/sportstyle\/"},"isFeaturedArticle":true,"isTopArticle":false},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts\/27991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/comments?post=27991"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts\/27991\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/media\/27992"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/media?parent=27991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/categories?post=27991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}