{"id":25410,"date":"2021-04-22T13:00:38","date_gmt":"2021-04-22T11:00:38","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=25410"},"modified":"2025-09-19T14:51:02","modified_gmt":"2025-09-19T14:51:02","slug":"streetwear-meets-fashion-dua-lipa-stuns-in-pumas-new-suede-mayu","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/es\/sportstyle\/streetwear-meets-fashion-dua-lipa-stuns-in-pumas-new-suede-mayu\/","title":{"rendered":"DUA LIPA DESLUMBRA CON EL NUEVO SUEDE MAYU DE PUMA"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/es\/\">Inicio<\/a>\/\n        <a href=\"\/es\/category\/sportstyle\/\">Sportstyle<\/a>\/\n        DUA LIPA DESLUMBRA CON EL NUEVO SUEDE MAYU DE PUMA\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/04\/Mayu-header-1.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/es\/category\/sportstyle\/\">Sportstyle<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsportstyle%2Fstreetwear-meets-fashion-dua-lipa-stuns-in-pumas-new-suede-mayu%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsportstyle%2Fstreetwear-meets-fashion-dua-lipa-stuns-in-pumas-new-suede-mayu%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/es\/sportstyle\/streetwear-meets-fashion-dua-lipa-stuns-in-pumas-new-suede-mayu\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsportstyle%2Fstreetwear-meets-fashion-dua-lipa-stuns-in-pumas-new-suede-mayu%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >\u00a1Suede Mayu est\u00e1 aqu\u00ed!<\/h1>\n        <div class=\"articleintro\" >DUA LIPA DESLUMBRA CON EL NUEVO SUEDE MAYU DE PUMA<\/div>\n        <div class=\"date\">22 de abril de 2021 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;DUA LIPA STUNS IN PUMA\\u2019S NEW SUEDE MAYU&quot;, \"text\": &quot;Welcome to PUMA\\u00b4s new Suede Mayu.\\u00a0Our new silhouette transforms the\\u00a0iconic\\u00a0Suede\\u00a0by playing with\\u00a0exaggerated\\u00a0proportions,\\u00a0a modern lens,\\u00a0and\\u00a0playful colors. Dua Lipa is wearing the Suede Mayu in a fashion-forward ensemble in her newest PUMA campaign, shot by legendary photographer Mario Sorrenti.\\n\\u00a0\\nSuede\\u00a0Mayu\\u00a0is a chic take on\\u00a0a classic,\\u00a0with\\u00a0over-the-top\\u00a0proportions and a wrapped platform midsole. It\\u2019s cool, comfy, and inherently versatile, making it the perfect everyday shoe.\\u00a0As the face of the new silhouette,\\u00a0Dua\\u00a0plays dress up with the\\u00a0new\\u00a0Suede\\u00a0Mayu, captured by Mario Sorrenti\\u00a0in a\\u00a0stylish\\u00a0dressing room for this\\u00a0campaign.\\u00a0\\n\\u00a0\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/es\/sportstyle\/streetwear-meets-fashion-dua-lipa-stuns-in-pumas-new-suede-mayu\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/es\/sportstyle\/streetwear-meets-fashion-dua-lipa-stuns-in-pumas-new-suede-mayu\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/es\/sportstyle\/streetwear-meets-fashion-dua-lipa-stuns-in-pumas-new-suede-mayu\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsportstyle%2Fstreetwear-meets-fashion-dua-lipa-stuns-in-pumas-new-suede-mayu%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsportstyle%2Fstreetwear-meets-fashion-dua-lipa-stuns-in-pumas-new-suede-mayu%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Bienvenido a la nueva Suede Mayu de PUMA. Nuestra nueva silueta transforma la ic\u00f3nica Suede jugando con proporciones exageradas, una lente moderna y colores juguetones. Dua Lipa luce las Suede Mayu en un conjunto vanguardista en su nueva campa\u00f1a de PUMA, fotografiada por el legendario fot\u00f3grafo Mario Sorrenti.<\/span>\n<br\/>\u00a0<br\/>\n<br\/>Suede Mayu es una versi\u00f3n chic de un cl\u00e1sico, con\u00a0<strong>exagerado<\/strong><strong>\u00a0proporciones<\/strong> y un <strong>entresuela de plataforma envuelta<\/strong>. Es fresca, c\u00f3moda e intr\u00ednsecamente vers\u00e1til, lo que la convierte en la <strong>el zapato perfecto para todos los d\u00edas<\/strong>. Como rostro de la nueva silueta, Dua juega a vestirse con la nueva Suede Mayu, captada por Mario Sorrenti en un elegante vestuario para esta campa\u00f1a.\u00a0<br\/>\n<br\/>\u00a0<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" ><p>Me encantan las plataformas que sirven para muchos looks, tanto de d\u00eda como de noche. El Suede Mayu es tan vers\u00e1til que es el zapato perfecto para todos los d\u00edas.<\/p>\n<br\/><br\/>Dua Lipa<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Aunque se mantiene la parte superior original como referencia al dise\u00f1o de archivo de las Suede, se ha redise\u00f1ado por completo el utillaje. Sus proporciones se han ampliado para lograr un aspecto m\u00e1s vanguardista y contempor\u00e1neo, impulsando el ADN original de la zapatilla. El estilo se basa en la creciente tendencia de las plataformas con un estampado atrevido y un aspecto elevado, al tiempo que se mantiene ligero y c\u00f3modo.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row two columns -->\n<div class=\"row rowTwoColumnsWide spacing\">\n    <div class=\"col articleText\">\n        <div ><span class=\"textStyle_intro\">Lois Ash (Product Line Manager Sportstyle Footwear de PUMA) y Neli Ernst (Senior Footwear Designer Sportstyle en PUMA) sobre la Suede Mayu:<\/span>\n<br\/><strong>\u00bfPor qu\u00e9 se llama Suede Mayu?<\/strong><br\/>\n<br\/>Lois: Nos inspiramos mucho en la ropa de calle japonesa para este estilo, as\u00ed que quisimos darle vida a trav\u00e9s del nombre y, como es casi como el renacimiento del ante, elegimos Mayu, que en japon\u00e9s significa capullo, simbolizando el renacimiento de uno de nuestros iconos.<br\/>\n<br\/><strong>\u00bfCu\u00e1l fue la principal inspiraci\u00f3n para crear Suede Mayu?<\/strong><br\/>\n<br\/>Neli: La idea era que siempre tenemos nuestro icono, el ante, y quer\u00edamos retocarlo y modernizarlo para llevarlo a un \u00e1ngulo m\u00e1s de moda. Creo que hay una tendencia general en la moda a las desproporciones y a hacer que los dise\u00f1os parezcan un poco fuera de lugar. La Suede Mayu era una forma de reinterpretar nuestro estilo cl\u00e1sico, jugando con las proporciones y manteniendo el aspecto general de la Suede.<br\/>\n<\/div>\n    <\/div>\n    <div class=\"col articleText\">\n        <div ><br\/>La parte superior es b\u00e1sicamente la misma que la original, pero el estampado es m\u00e1s exagerado y extremo, al servicio de un consumidor m\u00e1s moderno, m\u00e1s joven y m\u00e1s a la moda. Tambi\u00e9n surgi\u00f3 de la tendencia de las plataformas y de c\u00f3mo pod\u00edamos reinterpretar la tendencia de una forma m\u00e1s moderna. En lugar de limitarse a aumentar el tama\u00f1o del utillaje, se ha optado por un aspecto m\u00e1s general e inflado.<br\/>\n<br\/><strong>En cuanto a los colores y materiales en general, \u00bfhubo alguna inspiraci\u00f3n en particular?<\/strong><br\/>\n<br\/>Neli: Proviene principalmente de los a\u00f1os 70, por lo que tiene algunos colores llamativos y alegres junto a otros neutros, como el blanco y el negro. El material de ante es bastante vintage, con un aire retro. Luego a\u00f1adimos una leng\u00fceta de nailon y la parte abierta donde se ve la espuma, tambi\u00e9n de inspiraci\u00f3n retro.<br\/>\n<br\/>Lois: A menudo tenemos el ante normal en este azul y este rojo que nos gusta. Es un poco m\u00e1s setentero, un poco m\u00e1s brillante, y hace que destaque un poco m\u00e1s. Es un poco diferente, pero no demasiado, as\u00ed que destaca sin ser demasiado exagerado. Cuando te imaginas que lo llevas con pantalones anchos o algo as\u00ed, donde s\u00f3lo ves ese destello de azul, entonces es bastante chulo.<br\/>\n<\/div>\n    <\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/03\/Suede-Mayu-Sketch.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnWide\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >La PUMA Suede Mayu<\/h2>\n    <\/div>\n<\/div>\n<!-- row image slider -->\n\n<div class=\"row rowSlider1 spacing\">\n    <div class=\"col\">\n        <div class=\"arrowCircleCenter arrowBorder swiperoutside-button-prev swipeprev30be9aef-29c5-4917-ba50-ed5595ae35e9\"><\/div>\n    <\/div>\n\t<div id=\"swipe_30be9aef-29c5-4917-ba50-ed5595ae35e9\" class=\"swiper myswiper scrollAnim\" data-ssize=\"1\" data-id=\"30be9aef-29c5-4917-ba50-ed5595ae35e9\">\n\t\t<div class=\"swiper-wrapper\">\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:0.69230769230769 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/04\/sidebar.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:0.69230769230769 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/04\/sidebar-2.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:0.69230769230769 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/04\/sidebar-mayu.jpg);background-position: 50% 0%;\"><\/div>\n\t\t<\/div>\n\t<\/div>\n        <div class=\"col\">\n        <div class=\"arrowCircleCenter arrowBorder swiperoutside-button-next swipenext30be9aef-29c5-4917-ba50-ed5595ae35e9\"><\/div>\n        <\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>Dua Lipa lleva Suede mayu<\/h2>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CL4kwFdsPFR\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"13\">\n<div style=\"padding: 16px;\">\n<p>\u00a0<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Ver esta publicaci\u00f3n en Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>\u00a0<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CL4kwFdsPFR\/?utm_source=ig_embed&#038;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Una publicaci\u00f3n compartida por DUA LIPA (@dualipa)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>ELLA NOS MUEVE <\/h2>\n<p><strong><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\">Ante <\/span><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\">Mayu<\/span> <\/strong><span class=\"TextRun SCXW86934659 BCX2\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW86934659 BCX2\">forma parte del programa <a href=\"https:\/\/about.puma.com\/en\/this-is-puma\/she-moves-us\">Nos mueve la plataforma<\/a>, que destaca a algunas de nuestras principales embajadoras de marca para rendir homenaje a las mujeres que han hecho avanzar la cultura y el deporte e inspirar a otras mujeres de todo el mundo.<br \/>\n<\/span><\/span><\/p>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n<div class=\"row articleMulti2 spacing\">\n\t    <div class=\"col articleTeaser\" >\n\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/dua-lipas-first-solo-campaign-with-puma-for-the-release-of-the-mayze-sneaker\/\" \n\t\t\t     tabindex=\"-1\" \n\t\t\t    id=\"25943\"\n\t\t\t     style=\"width:100%;position:relative;overflow:hidden;\t\t\t    aspect-ratio:1\t\t\t    ;\" >\n\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t    class=\"hoverZoom\"\n\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/04\/Dua-header.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/es\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n\t        <h4>PRIMERA CAMPA\u00d1A EN SOLITARIO DE DUA LIPA CON PUMA PARA EL LANZAMIENTO DE LA ZAPATILLA MAYZE<\/h4>\n\t\t\t<div class=\"description shortExcerpt\">\n\t\t\t\tHemos lanzado nuestra primera campa\u00f1a con la estrella mundial del pop Dua Lipa, fotografiada por el fot\u00f3grafo de moda Mario Sorrenti. Dua lleva la \u00faltima zapatilla, Mayze, un dise\u00f1o de PUMA, con un look atrevido y vanguardista.\n\n\t\t\t<\/div>\n\t\t\t<a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/dua-lipas-first-solo-campaign-with-puma-for-the-release-of-the-mayze-sneaker\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Bienvenido a la nueva Suede Mayu de PUMA. Nuestra nueva silueta transforma la ic\u00f3nica Suede jugando con proporciones exageradas, una lente moderna y colores juguetones. Dua Lipa luce las Suede Mayu en un conjunto vanguardista en su nueva campa\u00f1a de PUMA, fotografiada por el legendario fot\u00f3grafo Mario Sorrenti.<br \/>\n\u00a0<br \/>\nSuede\u00a0Mayu\u00a0is a chic take on\u00a0a classic,\u00a0with\u00a0over-the-top\u00a0proportions and a wrapped platform midsole. It\u2019s cool, comfy, and inherently versatile, making it the perfect everyday shoe.\u00a0As the face of the new silhouette,\u00a0Dua\u00a0plays dress up with the\u00a0new\u00a0Suede\u00a0Mayu, captured by Mario Sorrenti\u00a0in a\u00a0stylish\u00a0dressing room for this\u00a0campaign.\u00a0<br \/>\n\u00a0<\/p>","protected":false},"author":4,"featured_media":26354,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":true,"is_featured_article":true,"EasyPostViewCounter":1848,"meta-headline":"","footnotes":""},"categories":[3],"class_list":["post-25410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportstyle"],"fullData":{"ID":25410,"post_author":"4","post_date":"2021-04-22 13:00:38","post_date_gmt":"2021-04-22 11:00:38","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2021\/04\/Mayu-header-1.jpg\",\"filesize\":256109,\"sizes\":{\"medium\":{\"file\":\"Mayu-header-1-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":10605},\"large\":{\"file\":\"Mayu-header-1-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":92363},\"thumbnail\":{\"file\":\"Mayu-header-1-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5359},\"medium_large\":{\"file\":\"Mayu-header-1-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":54737},\"trp-custom-language-flag\":{\"file\":\"Mayu-header-1-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":438}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":26354,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/04\/Mayu-header-1.jpg\",\"title\":\"Mayu-header\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"Suede Mayu is here!\",\"content\":\"DUA LIPA STUNS IN PUMA\u2019S NEW SUEDE MAYU\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eWelcome to PUMA\u00b4s new Suede Mayu.\u00a0Our new silhouette transforms the\u00a0iconic\u00a0Suede\u00a0by playing with\u00a0exaggerated\u00a0proportions,\u00a0a modern lens,\u00a0and\u00a0playful colors. Dua Lipa is wearing the Suede Mayu in a fashion-forward ensemble in her newest PUMA campaign, shot by legendary photographer Mario Sorrenti.\\u003c\/span\\u003e\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Suede\u00a0Mayu\u00a0is a chic take on\u00a0a classic,\u00a0with\u00a0\\u0026lt;strong\\u0026gt;over-the-top\\u0026lt;\/strong\\u0026gt;\\u0026lt;strong\\u0026gt;\u00a0proportions\\u0026lt;\/strong\\u0026gt; and a \\u0026lt;strong\\u0026gt;wrapped platform midsole\\u0026lt;\/strong\\u0026gt;. It\u2019s cool, comfy, and inherently versatile, making it the \\u0026lt;strong\\u0026gt;perfect everyday shoe\\u0026lt;\/strong\\u0026gt;.\u00a0As the face of the new silhouette,\u00a0Dua\u00a0plays dress up with the\u00a0new\u00a0Suede\u00a0Mayu, captured by Mario Sorrenti\u00a0in a\u00a0stylish\u00a0dressing room for this\u00a0campaign.\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cp\\u003eI love a platform that works across so many looks, day to nigh. The Suede Mayu is so versatile, it\u2019s the perfect everyday shoe!\\u003c\/p\\u003e\\n\\u003cbr\/\\u003e\\u003cbr\/\\u003eDua Lipa\",\"width\":\"Wide\",\"style\":\"quote\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;While keeping the original upper as a cue from the archive design of the Suede, the tooling has been completely re-designed. Its proportions are blown up to achieve a more edgy and contemporary look, pushing forward the original court DNA of the shoe. The style builds on the growing platform trend with a bold tooling and an elevated look, while keeping it lightweight and comfy.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eLois Ash (PUMA Product Line Manager Sportstyle Footwear) and Neli Ernst (Senior Footwear Designer Sportstyle at PUMA) about the Suede Mayu:\\u003c\/span\\u003e\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Why is it called Suede Mayu?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Lois: We took a lot of inspiration from Japanese streetwear for this style so we wanted to bring that to life through the name and as this is almost like the re-birth of the Suede we went for Mayu which is Japanese for Cocoon, symbolizing the re-birth of one of our icons.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;What was the main inspiration behind creating Suede Mayu?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Neli: The idea was that we always have our icon, the Suede, and we wanted to tweak it and modernize it to bring it into a more fashion angle. I think there\u2019s a general trend in fashion on mis-proportions and making designs look a little bit off. The Suede Mayu was a way to reinterpret our classic style, by playing with proportions and keeping the general look of the Suede.\\u0026lt;br\/\\u0026gt;\\n\",\"contentRight\":\"\\u0026lt;br\/\\u0026gt;The upper is basically how the original is, but the tooling is more blown up and more extreme, serving the more modern, younger consumer with more of a fashion angle. It also came from the platform trend, and how we could reinterpret the trend in a more modern way. Instead of just scaling up the size of the tooling, it\u2019s a more general, blown up look.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;In terms of the overall colors and materials, was there any particular inspiration?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Neli: It came mainly from the 70s, so having some standout, playful colors next to some regular neutrals, like black and white. The suede material is quite vintage with a retro feel. Then we added a nylon tongue and the open seem where you can see the foam, which is also more retro inspired.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Lois: We quite often have the normal suede in this blue and this red that we like. It\u2019s a bit more 70s, a bit brighter, and just kind of makes it stand out a bit more. It\u2019s a bit different, but it\u2019s not too much, so it makes a statement without being too extreme. When you imagine wearing it with wide pants or something, where you just see this flash of blue, then it\u2019s quite cool.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\"} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":2388,\"height\":1668,\"file\":\"2021\/03\/Suede-Mayu-Sketch.jpg\",\"filesize\":559314,\"sizes\":{\"medium\":{\"file\":\"Suede-Mayu-Sketch-300x210.jpg\",\"width\":300,\"height\":210,\"mime-type\":\"image\/jpeg\",\"filesize\":10360},\"large\":{\"file\":\"Suede-Mayu-Sketch-1024x715.jpg\",\"width\":1024,\"height\":715,\"mime-type\":\"image\/jpeg\",\"filesize\":96236},\"thumbnail\":{\"file\":\"Suede-Mayu-Sketch-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5127},\"medium_large\":{\"file\":\"Suede-Mayu-Sketch-768x536.jpg\",\"width\":768,\"height\":536,\"mime-type\":\"image\/jpeg\",\"filesize\":58176},\"1536x1536\":{\"file\":\"Suede-Mayu-Sketch-1536x1073.jpg\",\"width\":1536,\"height\":1073,\"mime-type\":\"image\/jpeg\",\"filesize\":188767},\"2048x2048\":{\"file\":\"Suede-Mayu-Sketch-2048x1431.jpg\",\"width\":2048,\"height\":1431,\"mime-type\":\"image\/jpeg\",\"filesize\":296939},\"trp-custom-language-flag\":{\"file\":\"Suede-Mayu-Sketch-18x12.jpg\",\"width\":18,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":362}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":25411,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/03\/Suede-Mayu-Sketch.jpg\",\"title\":\"Suede Mayu 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Mayu Sketch\",\"aspect_ratio\":1.4316546762589928,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Wide\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"The PUMA Suede Mayu\"} \/--><!-- wp:puma\/row-image-slider {\"migrateBlock\":true,\"title\":\"The PUMA Suede Mayu\",\"images\":[{\"width\":720,\"height\":1040,\"file\":\"2021\/04\/sidebar.jpg\",\"filesize\":227818,\"sizes\":{\"medium\":{\"file\":\"sidebar-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":11907},\"large\":{\"file\":\"sidebar-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":160653},\"thumbnail\":{\"file\":\"sidebar-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5181},\"trp-custom-language-flag\":{\"file\":\"sidebar-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":357}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":26348,\"alt\":\"\",\"caption\":\"The Suede Mayu comes in a variety of colors including a bold blue style, as worn by Dua Lipa, a fiery red, and more classic black and white options. \",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/04\/sidebar.jpg\",\"title\":\"sidebar\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":720,\"height\":1040,\"file\":\"2021\/04\/sidebar-2.jpg\",\"filesize\":158550,\"sizes\":{\"medium\":{\"file\":\"sidebar-2-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":8493},\"large\":{\"file\":\"sidebar-2-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":61502},\"thumbnail\":{\"file\":\"sidebar-2-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4678},\"trp-custom-language-flag\":{\"file\":\"sidebar-2-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":355}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":26356,\"alt\":\"\",\"caption\":\"The Suede Mayu comes in a variety of colors including a bold blue style, as worn by Dua Lipa, a fiery red, and more classic black and white options. \",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/04\/sidebar-2.jpg\",\"title\":\"sidebar-2\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":720,\"height\":1040,\"file\":\"2021\/04\/sidebar-mayu.jpg\",\"filesize\":145856,\"sizes\":{\"medium\":{\"file\":\"sidebar-mayu-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":11533},\"large\":{\"file\":\"sidebar-mayu-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":77433},\"thumbnail\":{\"file\":\"sidebar-mayu-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5639},\"trp-custom-language-flag\":{\"file\":\"sidebar-mayu-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":351}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":26357,\"alt\":\"\",\"caption\":\"The Suede Mayu comes in a variety of colors including a bold blue style, as worn by Dua Lipa, a fiery red, and more classic black and white options. \",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/04\/sidebar-mayu.jpg\",\"title\":\"sidebar-mayu\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"size\":\"1\",\"aspect\":\"0\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003eDua Lipa wears Suede mayu\\u003c\/h2\\u003e\\n\\u003cblockquote class=\\u0022instagram-media\\u0022 style=\\u0022background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\\u0022 data-instgrm-captioned=\\u0022\\u0022 data-instgrm-permalink=\\u0022https:\/\/www.instagram.com\/p\/CL4kwFdsPFR\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0022 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8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\\u0022\\u003e\\u003ca style=\\u0022color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\\u0022 href=\\u0022https:\/\/www.instagram.com\/p\/CL4kwFdsPFR\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noopener\\u0022\\u003eA post shared by DUA LIPA (@dualipa)\\u003c\/a\\u003e\\u003c\/p\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/blockquote\\u003e\\n\\u003cp\\u003e\\u003cscript async src=\\u0022\/\/www.instagram.com\/embed.js\\u0022\\u003e\\u003c\/script\\u003e\\u003c\/p\\u003e\\n\",\"width\":\"Wide\",\"style\":\"default\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003eSHE MOVES US \\u003c\/h2\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003e\\u003cspan lang=\\u0022EN-US\\u0022 xml:lang=\\u0022EN-US\\u0022 data-contrast=\\u0022auto\\u0022\\u003eSuede \\u003c\/span\\u003e\\u003cspan lang=\\u0022EN-US\\u0022 xml:lang=\\u0022EN-US\\u0022 data-contrast=\\u0022auto\\u0022\\u003eMayu\\u003c\/span\\u003e \\u003c\/strong\\u003e\\u003cspan class=\\u0022TextRun SCXW86934659 BCX2\\u0022 lang=\\u0022EN-US\\u0022 xml:lang=\\u0022EN-US\\u0022 data-contrast=\\u0022auto\\u0022\\u003e\\u003cspan class=\\u0022NormalTextRun SCXW86934659 BCX2\\u0022\\u003eis part of PUMA\u2019s \\u003ca href=\\u0022https:\/\/about.puma.com\/en\/this-is-puma\/she-moves-us\\u0022\\u003eShe Moves Us platform\\u003c\/a\\u003e, which highlights some of our top female brand ambassadors to celebrate the women who have moved culture and sports forward and to inspire other women around the world.\\u003cbr \/\\u003e\\n\\u003c\/span\\u003e\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\",\"width\":\"Wide\",\"style\":\"default\"} \/--><!-- wp:puma\/row-article-multi {\"migrateBlock\":true,\"numArticles\":2,\"title\":\"\",\"icon\":\"icon-puma\",\"manualArticles\":[{\"id\":25943},{\"id\":25198}],\"mode\":\"manual\",\"aspect\":\"1\"} \/-->","post_title":"DUA LIPA STUNS IN PUMA\u2019S NEW SUEDE MAYU","post_excerpt":"Welcome to PUMA\u00b4s new Suede Mayu.\u00a0Our new silhouette transforms the\u00a0iconic\u00a0Suede\u00a0by playing with\u00a0exaggerated\u00a0proportions,\u00a0a modern lens,\u00a0and\u00a0playful colors. Dua Lipa is wearing the Suede Mayu in a fashion-forward ensemble in her newest PUMA campaign, shot by legendary photographer Mario Sorrenti.\n\u00a0\nSuede\u00a0Mayu\u00a0is a chic take on\u00a0a classic,\u00a0with\u00a0over-the-top\u00a0proportions and a wrapped platform midsole. It\u2019s cool, comfy, and inherently versatile, making it the perfect everyday shoe.\u00a0As the face of the new silhouette,\u00a0Dua\u00a0plays dress up with the\u00a0new\u00a0Suede\u00a0Mayu, captured by Mario Sorrenti\u00a0in a\u00a0stylish\u00a0dressing room for this\u00a0campaign.\u00a0\n\u00a0\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"streetwear-meets-fashion-dua-lipa-stuns-in-pumas-new-suede-mayu","to_ping":"","pinged":"","post_modified":"2025-09-19 14:51:02","post_modified_gmt":"2025-09-19 14:51:02","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=25410","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[3],"tags_input":[],"id":25410,"author":"4","date":"2021-04-22 13:00:38","date_gmt":"2021-04-22 11:00:38","content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2021\/04\/Mayu-header-1.jpg\",\"filesize\":256109,\"sizes\":{\"medium\":{\"file\":\"Mayu-header-1-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":10605},\"large\":{\"file\":\"Mayu-header-1-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":92363},\"thumbnail\":{\"file\":\"Mayu-header-1-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5359},\"medium_large\":{\"file\":\"Mayu-header-1-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":54737},\"trp-custom-language-flag\":{\"file\":\"Mayu-header-1-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":438}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":26354,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/04\/Mayu-header-1.jpg\",\"title\":\"Mayu-header\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"Suede Mayu is here!\",\"content\":\"DUA LIPA STUNS IN PUMA\u2019S NEW SUEDE MAYU\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eWelcome to PUMA\u00b4s new Suede Mayu.\u00a0Our new silhouette transforms the\u00a0iconic\u00a0Suede\u00a0by playing with\u00a0exaggerated\u00a0proportions,\u00a0a modern lens,\u00a0and\u00a0playful colors. Dua Lipa is wearing the Suede Mayu in a fashion-forward ensemble in her newest PUMA campaign, shot by legendary photographer Mario Sorrenti.\\u003c\/span\\u003e\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Suede\u00a0Mayu\u00a0is a chic take on\u00a0a classic,\u00a0with\u00a0\\u0026lt;strong\\u0026gt;over-the-top\\u0026lt;\/strong\\u0026gt;\\u0026lt;strong\\u0026gt;\u00a0proportions\\u0026lt;\/strong\\u0026gt; and a \\u0026lt;strong\\u0026gt;wrapped platform midsole\\u0026lt;\/strong\\u0026gt;. It\u2019s cool, comfy, and inherently versatile, making it the \\u0026lt;strong\\u0026gt;perfect everyday shoe\\u0026lt;\/strong\\u0026gt;.\u00a0As the face of the new silhouette,\u00a0Dua\u00a0plays dress up with the\u00a0new\u00a0Suede\u00a0Mayu, captured by Mario Sorrenti\u00a0in a\u00a0stylish\u00a0dressing room for this\u00a0campaign.\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cp\\u003eI love a platform that works across so many looks, day to nigh. The Suede Mayu is so versatile, it\u2019s the perfect everyday shoe!\\u003c\/p\\u003e\\n\\u003cbr\/\\u003e\\u003cbr\/\\u003eDua Lipa\",\"width\":\"Wide\",\"style\":\"quote\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;While keeping the original upper as a cue from the archive design of the Suede, the tooling has been completely re-designed. Its proportions are blown up to achieve a more edgy and contemporary look, pushing forward the original court DNA of the shoe. The style builds on the growing platform trend with a bold tooling and an elevated look, while keeping it lightweight and comfy.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-two-columns {\"contentLeft\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eLois Ash (PUMA Product Line Manager Sportstyle Footwear) and Neli Ernst (Senior Footwear Designer Sportstyle at PUMA) about the Suede Mayu:\\u003c\/span\\u003e\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Why is it called Suede Mayu?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Lois: We took a lot of inspiration from Japanese streetwear for this style so we wanted to bring that to life through the name and as this is almost like the re-birth of the Suede we went for Mayu which is Japanese for Cocoon, symbolizing the re-birth of one of our icons.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;What was the main inspiration behind creating Suede Mayu?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Neli: The idea was that we always have our icon, the Suede, and we wanted to tweak it and modernize it to bring it into a more fashion angle. I think there\u2019s a general trend in fashion on mis-proportions and making designs look a little bit off. The Suede Mayu was a way to reinterpret our classic style, by playing with proportions and keeping the general look of the Suede.\\u0026lt;br\/\\u0026gt;\\n\",\"contentRight\":\"\\u0026lt;br\/\\u0026gt;The upper is basically how the original is, but the tooling is more blown up and more extreme, serving the more modern, younger consumer with more of a fashion angle. It also came from the platform trend, and how we could reinterpret the trend in a more modern way. Instead of just scaling up the size of the tooling, it\u2019s a more general, blown up look.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;In terms of the overall colors and materials, was there any particular inspiration?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Neli: It came mainly from the 70s, so having some standout, playful colors next to some regular neutrals, like black and white. The suede material is quite vintage with a retro feel. Then we added a nylon tongue and the open seem where you can see the foam, which is also more retro inspired.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Lois: We quite often have the normal suede in this blue and this red that we like. It\u2019s a bit more 70s, a bit brighter, and just kind of makes it stand out a bit more. It\u2019s a bit different, but it\u2019s not too much, so it makes a statement without being too extreme. When you imagine wearing it with wide pants or something, where you just see this flash of blue, then it\u2019s quite cool.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\"} \/--><!-- wp:puma\/row-image-single 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\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/04\/sidebar.jpg\",\"title\":\"sidebar\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":720,\"height\":1040,\"file\":\"2021\/04\/sidebar-2.jpg\",\"filesize\":158550,\"sizes\":{\"medium\":{\"file\":\"sidebar-2-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":8493},\"large\":{\"file\":\"sidebar-2-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":61502},\"thumbnail\":{\"file\":\"sidebar-2-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4678},\"trp-custom-language-flag\":{\"file\":\"sidebar-2-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":355}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":26356,\"alt\":\"\",\"caption\":\"The 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Nuestra nueva silueta transforma la ic\u00f3nica Suede jugando con proporciones exageradas, una lente moderna y colores juguetones. Dua Lipa luce las Suede Mayu en un conjunto vanguardista en su nueva campa\u00f1a de PUMA, fotografiada por el legendario fot\u00f3grafo Mario Sorrenti.\n \nLa Suede Mayu es una versi\u00f3n chic de un cl\u00e1sico, con proporciones exageradas y una entresuela de plataforma envolvente. Es fresca, c\u00f3moda e intr\u00ednsecamente vers\u00e1til, lo que la convierte en la zapatilla perfecta para el d\u00eda a d\u00eda. Como imagen de la nueva silueta, Dua juega a disfrazarse con las nuevas Suede Mayu, captada por Mario Sorrenti en un elegante vestuario para esta campa\u00f1a.\u00a0\n\u00a0","status":"publish","password":"","name":"streetwear-meets-fashion-dua-lipa-stuns-in-pumas-new-suede-mayu","modified":"2025-09-19 14:51:02","modified_gmt":"2025-09-19 14:51:02","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[3],"datetime_local":"22 de abril de 2021, 11:00","date_local":"22 de abril de 2021","time_local":"11:00","slug":"streetwear-meets-fashion-dua-lipa-stuns-in-pumas-new-suede-mayu","url":"https:\/\/www.puma-catchup.com\/es\/sportstyle\/streetwear-meets-fashion-dua-lipa-stuns-in-pumas-new-suede-mayu\/","featured_image":{"width":1140,"height":640,"file":"2021\/04\/Mayu-header-1.jpg","filesize":256109,"sizes":{"medium":{"file":"Mayu-header-1-300x168.jpg","width":300,"height":168,"mime-type":"image\/jpeg","filesize":10605},"large":{"file":"Mayu-header-1-1024x575.jpg","width":1024,"height":575,"mime-type":"image\/jpeg","filesize":92363},"thumbnail":{"file":"Mayu-header-1-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":5359},"medium_large":{"file":"Mayu-header-1-768x431.jpg","width":768,"height":431,"mime-type":"image\/jpeg","filesize":54737},"trp-custom-language-flag":{"file":"Mayu-header-1-18x10.jpg","width":18,"height":10,"mime-type":"image\/jpeg","filesize":438}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":26354,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/04\/Mayu-header-1.jpg","title":"Mayu-header","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0},"headline":"DUA LIPA STUNS IN PUMA\u2019S NEW SUEDE MAYU","categories":[{"term_id":3,"name":"Sportstyle","slug":"sportstyle","term_group":0,"term_taxonomy_id":3,"taxonomy":"category","description":"","parent":0,"count":417,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/es\/category\/sportstyle\/"}],"theCategory":{"term_id":3,"name":"Sportstyle","slug":"sportstyle","term_group":0,"term_taxonomy_id":3,"taxonomy":"category","description":"","parent":0,"count":417,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/es\/category\/sportstyle\/"},"isFeaturedArticle":true,"isTopArticle":true},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts\/25410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/comments?post=25410"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts\/25410\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/media\/26354"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/media?parent=25410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/categories?post=25410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}