{"id":20134,"date":"2020-08-04T12:25:05","date_gmt":"2020-08-04T10:25:05","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=20134"},"modified":"2025-09-19T14:54:33","modified_gmt":"2025-09-19T14:54:33","slug":"puma-enters-new-era-with-cushioning-technology-xetic","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-enters-new-era-with-cushioning-technology-xetic\/","title":{"rendered":"PUMA ENTRA EN UNA NUEVA ERA CON LA TECNOLOG\u00cdA DE AMORTIGUACI\u00d3N XETIC"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/es\/\">Inicio<\/a>\/\n        <a href=\"\/es\/category\/sportstyle\/\">Sportstyle<\/a>\/\n        PUMA ENTRA EN UNA NUEVA ERA CON LA TECNOLOG\u00cdA DE AMORTIGUACI\u00d3N XETIC\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/XETIC-teaser2.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/es\/category\/sportstyle\/\">Sportstyle<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsportstyle%2Fpuma-enters-new-era-with-cushioning-technology-xetic%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsportstyle%2Fpuma-enters-new-era-with-cushioning-technology-xetic%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-enters-new-era-with-cushioning-technology-xetic\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsportstyle%2Fpuma-enters-new-era-with-cushioning-technology-xetic%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >\u00a1Directamente del laboratorio al futuro!<\/h1>\n        <div class=\"articleintro\" >PUMA ENTRA EN UNA NUEVA ERA CON LA TECNOLOG\u00cdA DE AMORTIGUACI\u00d3N XETIC<\/div>\n        <div class=\"date\">4 de agosto de 2020 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;PUMA ENTERS NEW ERA WITH CUSHIONING TECHNOLOGY XETIC&quot;, \"text\": &quot;\\n\\nAs part of a sponsored research collaboration with MIT Design Lab, PUMA created\\u00a0cushioning technology\\u00a0XETIC.\\u00a0With XETIC a new era starts by combining the worlds of mechanical cushioning and foam. This ultramodern performance innovation provides for an excellent comfort for walking and is first introduced in a new street-ready sneaker called Calibrate Runner.\\n\\n\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-enters-new-era-with-cushioning-technology-xetic\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-enters-new-era-with-cushioning-technology-xetic\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-enters-new-era-with-cushioning-technology-xetic\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsportstyle%2Fpuma-enters-new-era-with-cushioning-technology-xetic%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsportstyle%2Fpuma-enters-new-era-with-cushioning-technology-xetic%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><div class=\"page\" title=\"P\u00e1gina 1\">\n<div class=\"layoutArea\">\n<span class=\"textStyle_intro\">Como parte de una colaboraci\u00f3n de investigaci\u00f3n patrocinada con el MIT Design Lab, PUMA cre\u00f3 la tecnolog\u00eda de amortiguaci\u00f3n XETIC. Con XETIC comienza una nueva era al combinar los mundos de la amortiguaci\u00f3n mec\u00e1nica y la espuma. Esta innovaci\u00f3n de rendimiento ultramoderno proporciona un excelente confort para caminar y se presenta por primera vez en una nueva zapatilla preparada para la calle llamada Calibrate Runner.<\/span>\n<\/div>\n<\/div>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Mientras que el <strong>tecnolog\u00eda futurista visible<\/strong> de XETIC puede parecer a primera vista impresi\u00f3n 3D, XETIC no est\u00e1 hecho de pl\u00e1stico, es <strong>espuma<\/strong>. XETIC toma su nombre de los \u201cmateriales aux\u00e9ticos\u201d, estructuras que se comportan de una determinada manera cuando se someten a esfuerzos mec\u00e1nicos como la compresi\u00f3n. En el caso de XETIC, esto significa que la amortiguaci\u00f3n proporciona un excelente confort en todas las ocasiones de uso.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/444466382\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><div class=\"page\" title=\"P\u00e1gina 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<br\/>PUMA y MIT Design Lab <strong>trabaj\u00f3 con una amplia comunidad de corredores<\/strong> para analizar las caracter\u00edsticas espec\u00edficas de cada corredor, como los puntos de presi\u00f3n, y a partir de esos datos desarrollaron una estructura con una forma espec\u00edfica que permite una amortiguaci\u00f3n progresiva. El resultado fue un <strong>estructura con forma de n\u00famero 8 horizontal,<\/strong> caracter\u00edstico de la XETIC.<br\/>\n<div class=\"page\" title=\"P\u00e1gina 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<br\/>\u00a0<br\/>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/graphic1.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Todo el equipo estaba encantado de poder trabajar en un proyecto que les permit\u00eda <strong>explorar un espacio tan nuevo<\/strong> y ver todos los esfuerzos que culminaron en la creaci\u00f3n del corredor Calibrate. A lo largo del proyecto se utilizaron pruebas de usuario cualitativas y cuantitativas, un <strong>nueva simulaci\u00f3n de an\u00e1lisis por elementos finitos<\/strong>, y <strong>dise\u00f1o param\u00e9trico<\/strong> para encontrar el patr\u00f3n perfecto, que fue bautizado como \u2018Recurve\u2019.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image slider -->\n\n<div class=\"row rowSlider1 spacing\">\n    <div class=\"col\">\n        <div class=\"arrowCircleCenter arrowBorder swiperoutside-button-prev swipeprev062b558a-458d-4aad-b126-cb78c6c43389\"><\/div>\n    <\/div>\n\t<div id=\"swipe_062b558a-458d-4aad-b126-cb78c6c43389\" class=\"swiper myswiper scrollAnim\" data-ssize=\"1\" data-id=\"062b558a-458d-4aad-b126-cb78c6c43389\">\n\t\t<div class=\"swiper-wrapper\">\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/galelry-tech2.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/gallery-tech.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/gallery-tech3.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/gallery-3-tech.jpg);background-position: 50% 0%;\"><\/div>\n\t\t<\/div>\n\t<\/div>\n        <div class=\"col\">\n        <div class=\"arrowCircleCenter arrowBorder swiperoutside-button-next swipenext062b558a-458d-4aad-b126-cb78c6c43389\"><\/div>\n        <\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" ><p>El departamento de innovaci\u00f3n de PUMA se asoci\u00f3 con el MIT Design Lab porque necesit\u00e1bamos sus capacidades de ingenier\u00eda altamente experta. El MIT tiene posibilidades de simulaci\u00f3n por ordenador, lo que nos permiti\u00f3 ver el comportamiento del material y encontrar r\u00e1pidamente la estructura \u00f3ptima para una amortiguaci\u00f3n calculada.<\/p>\n<br\/><br\/>Romain Girard, Director de Innovaci\u00f3n de PUMA<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image multi 1 -->\n<div class=\"row rowImages3 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/gallery-5.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/gallery-3.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/gallery-4.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><div class=\"page\" title=\"P\u00e1gina 1\">\n<div class=\"layoutArea\">\n<div class=\"column\"><\/div>\n<\/div>\n<div class=\"layoutArea\">\n<div class=\"column\">\n<br\/>Con su tecnolog\u00eda XETIC visible, Calibrate Runner tiene un <strong>est\u00e9tica futurista \u00fanica<\/strong> para atraer a los coleccionistas de ropa de calle m\u00e1s tecnol\u00f3gicos, al tiempo que ofrece a los atletas acceso a una nueva era de amortiguaci\u00f3n.<br\/>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"P\u00e1gina 2\">\n<div class=\"layoutArea\">\n<div class=\"page\" title=\"P\u00e1gina 2\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<br\/><strong>El nuevo Calibrate Runner de PUMA con tecnolog\u00eda XETIC estar\u00e1 disponible en Asia (a partir del 7 de agosto)<\/strong>, <strong>Europa (a partir del 15 de agosto)<\/strong>, <strong>Am\u00e9rica (28 de agosto) en PUMA.com, tiendas PUMA y distribuidores seleccionados de todo el mundo.<\/strong><br\/>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnWide\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >zapatilla de calle Calibrate Runner<\/h2>\n    <\/div>\n<\/div>\n<!-- row image slider -->\n\n<div class=\"row rowSlider1 spacing\">\n    <div class=\"col\">\n        <div class=\"arrowCircleCenter arrowBorder swiperoutside-button-prev swipeprev7eb11609-92d6-4157-af6b-818d22c51803\"><\/div>\n    <\/div>\n\t<div id=\"swipe_7eb11609-92d6-4157-af6b-818d22c51803\" class=\"swiper myswiper scrollAnim\" data-ssize=\"1\" data-id=\"7eb11609-92d6-4157-af6b-818d22c51803\">\n\t\t<div class=\"swiper-wrapper\">\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:0.69230769230769 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/gallery-2a.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:0.69230769230769 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/gallery6a.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:0.69230769230769 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/gallery-sidebar-a.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:0.69230769230769 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/sidebar4a.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:0.69230769230769 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/sidebar-1.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:0.69230769230769 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/gallery-5a.jpg);background-position: 50% 0%;\"><\/div>\n\t\t<\/div>\n\t<\/div>\n        <div class=\"col\">\n        <div class=\"arrowCircleCenter arrowBorder swiperoutside-button-next swipenext7eb11609-92d6-4157-af6b-818d22c51803\"><\/div>\n        <\/div>\n<\/div>\n\n\n<!-- row image single -->\n<div class=\"row rowSingleColumnNarrow spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Narrow;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/4-sidebar.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n\n<div class=\"row articleMulti2 spacing\">\n\t    <div class=\"col articleTeaser\" >\n\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/sports\/innovation-friday-puma-and-x-bionic-receive-prestigious-plus-x-award\/\" \n\t\t\t     tabindex=\"-1\" \n\t\t\t    id=\"17044\"\n\t\t\t     style=\"width:100%;position:relative;overflow:hidden;\t\t\t    aspect-ratio:1\t\t\t    ;\" >\n\t\t\t<img decoding=\"async\" alt=\"X-BIONIC\"\n\t\t\t    class=\"hoverZoom\"\n\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/03\/Header-X-bionic.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/es\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Deportes<\/a>\n\t        <h4>Viernes de innovaci\u00f3n: PUMA y X-BIONIC\u00ae reciben el prestigioso Premio PLUS X<\/h4>\n\t\t\t<div class=\"description shortExcerpt\">\n\t\t\t\t\u00a1Ya es oficial! La colecci\u00f3n PUMA I X-BIONIC\u00ae ha recibido el prestigioso premio Plus X Award. La colecci\u00f3n de ropa deportiva de alto rendimiento, resultado de la colaboraci\u00f3n de PUMA con el grupo de expertos suizo X-BIONIC\u00ae, est\u00e1 dando que hablar en todo el mundo por su dise\u00f1o innovador y su capacidad para combinar funcionalidad con comodidad y est\u00e9tica.\n\n\n\t\t\t<\/div>\n\t\t\t<a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/es\/sports\/innovation-friday-puma-and-x-bionic-receive-prestigious-plus-x-award\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Como parte de una colaboraci\u00f3n de investigaci\u00f3n patrocinada con el MIT Design Lab, PUMA cre\u00f3 la tecnolog\u00eda de amortiguaci\u00f3n XETIC. Con XETIC comienza una nueva era al combinar los mundos de la amortiguaci\u00f3n mec\u00e1nica y la espuma. Esta innovaci\u00f3n de rendimiento ultramoderno proporciona un excelente confort para caminar y se presenta por primera vez en una nueva zapatilla preparada para la calle llamada Calibrate Runner.<\/p>","protected":false},"author":4,"featured_media":20156,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":true,"is_featured_article":true,"EasyPostViewCounter":1037,"meta-headline":"","footnotes":""},"categories":[3],"class_list":["post-20134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportstyle"],"fullData":{"ID":20134,"post_author":"4","post_date":"2020-08-04 12:25:05","post_date_gmt":"2020-08-04 10:25:05","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2020\/08\/XETIC-teaser2.jpg\",\"filesize\":195246,\"sizes\":{\"medium\":{\"file\":\"XETIC-teaser2-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":12538},\"large\":{\"file\":\"XETIC-teaser2-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":87218},\"thumbnail\":{\"file\":\"XETIC-teaser2-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7026},\"medium_large\":{\"file\":\"XETIC-teaser2-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":55240},\"trp-custom-language-flag\":{\"file\":\"XETIC-teaser2-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":455}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":20156,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/XETIC-teaser2.jpg\",\"title\":\"XETIC-teaser2\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"Straight from the lab into the future!\",\"content\":\"PUMA ENTERS NEW ERA WITH CUSHIONING TECHNOLOGY XETIC\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cdiv class=\\u0022page\\u0022 title=\\u0022Page 1\\u0022\\u003e\\n\\u003cdiv class=\\u0022layoutArea\\u0022\\u003e\\n\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eAs part of a sponsored research collaboration with MIT Design Lab, PUMA created\u00a0cushioning technology\u00a0XETIC.\u00a0With XETIC a new era starts by combining the worlds of mechanical cushioning and foam. This ultramodern performance innovation provides for an excellent comfort for walking and is first introduced in a new street-ready sneaker called Calibrate Runner.\\u003c\/span\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;While the \\u0026lt;strong\\u0026gt;futuristic visible technology\\u0026lt;\/strong\\u0026gt; of XETIC may look like 3D printing at first, XETIC is not made of plastic, it is \\u0026lt;strong\\u0026gt;foam\\u0026lt;\/strong\\u0026gt;. XETIC takes its name from \u201cauxetic materials\u201d, structures, which behave in a certain way when they are subjected to mechanical stresses such as compression. For XETIC, this means the cushioning provides an excellent comfort for all wearing occasions.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;iframe loading=\\u0022lazy\\u0022 src=\\u0022https:\/\/player.vimeo.com\/video\/444466382\\u0022 width=\\u0022640\\u0022 height=\\u0022360\\u0022 frameborder=\\u00220\\u0022 allowfullscreen=\\u0022allowfullscreen\\u0022\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cdiv class=\\u0022page\\u0022 title=\\u0022Page 1\\u0022\\u003e\\n\\u003cdiv class=\\u0022layoutArea\\u0022\\u003e\\n\\u003cdiv class=\\u0022column\\u0022\\u003e\\n\\u0026lt;br\/\\u0026gt;PUMA and MIT Design Lab \\u0026lt;strong\\u0026gt;worked with an extensive runner community\\u0026lt;\/strong\\u0026gt; to analyze individual running specifics, such as pressure points, and they then took the data to develop a specifically shaped structure that allows for progressive cushioning. 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\/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cp\\u003ePUMA\u2019s innovation department teamed up with MIT Design Lab because we needed their high- expert engineering capabilities. 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\/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cdiv class=\\u0022page\\u0022 title=\\u0022Page 1\\u0022\\u003e\\n\\u003cdiv class=\\u0022layoutArea\\u0022\\u003e\\n\\u003cdiv class=\\u0022column\\u0022\\u003e\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cdiv class=\\u0022layoutArea\\u0022\\u003e\\n\\u003cdiv class=\\u0022column\\u0022\\u003e\\n\\u0026lt;br\/\\u0026gt;With its visible XETIC technology, Calibrate Runner has a \\u0026lt;strong\\u0026gt;unique futuristic aesthetic\\u0026lt;\/strong\\u0026gt; to appeal to the techiest of streetwear collectors, while giving athletes access to a new era of cushioning.\\u0026lt;br\/\\u0026gt;\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003cdiv class=\\u0022page\\u0022 title=\\u0022Page 2\\u0022\\u003e\\n\\u003cdiv class=\\u0022layoutArea\\u0022\\u003e\\n\\u003cdiv class=\\u0022page\\u0022 title=\\u0022Page 2\\u0022\\u003e\\n\\u003cdiv class=\\u0022layoutArea\\u0022\\u003e\\n\\u003cdiv 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This ultramodern performance innovation provides for an excellent comfort for walking and is first introduced in a new street-ready sneaker called Calibrate Runner.\n\n\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"puma-enters-new-era-with-cushioning-technology-xetic","to_ping":"","pinged":"","post_modified":"2025-09-19 14:54:33","post_modified_gmt":"2025-09-19 14:54:33","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=20134","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[3],"tags_input":[],"id":20134,"author":"4","date":"2020-08-04 12:25:05","date_gmt":"2020-08-04 10:25:05","content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2020\/08\/XETIC-teaser2.jpg\",\"filesize\":195246,\"sizes\":{\"medium\":{\"file\":\"XETIC-teaser2-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":12538},\"large\":{\"file\":\"XETIC-teaser2-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":87218},\"thumbnail\":{\"file\":\"XETIC-teaser2-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7026},\"medium_large\":{\"file\":\"XETIC-teaser2-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":55240},\"trp-custom-language-flag\":{\"file\":\"XETIC-teaser2-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":455}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":20156,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/08\/XETIC-teaser2.jpg\",\"title\":\"XETIC-teaser2\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"Straight from the lab into the future!\",\"content\":\"PUMA ENTERS NEW ERA WITH CUSHIONING TECHNOLOGY XETIC\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cdiv class=\\u0022page\\u0022 title=\\u0022Page 1\\u0022\\u003e\\n\\u003cdiv class=\\u0022layoutArea\\u0022\\u003e\\n\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eAs part of a sponsored research collaboration with MIT Design Lab, PUMA created\u00a0cushioning technology\u00a0XETIC.\u00a0With XETIC a new era starts by combining the worlds of mechanical cushioning and foam. 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