{"id":188406,"date":"2026-04-28T07:00:00","date_gmt":"2026-04-28T05:00:00","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=188406"},"modified":"2026-04-28T07:01:09","modified_gmt":"2026-04-28T05:01:09","slug":"a-look-into-pumas-iconic-logo","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/es\/corporate\/a-look-into-pumas-iconic-logo\/","title":{"rendered":"Una mirada al ic\u00f3nico logotipo de PUMA"},"content":{"rendered":"\n
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\n Inicio<\/a>\/\n Corporativo<\/a>\/\n Una mirada al ic\u00f3nico logotipo de PUMA\n <\/div>\n<\/div>\n
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Corporativo<\/a><\/div>\n
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Una mirada al ic\u00f3nico logotipo de PUMA<\/h1>\n
C\u00f3mo se invent\u00f3 el gato saltar\u00edn<\/div>\n
28 de abril de 2026 <\/div>\n\n
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El logotipo del gato saltar\u00edn de PUMA es uno de los m\u00e1s ic\u00f3nicos de nuestra industria y algo de lo que estamos muy orgullosos. Descubre c\u00f3mo un paseo vespertino por el zoo de N\u00faremberg dio lugar a este extraordinario dise\u00f1o.<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n\n
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Cuando Rudolf Dassler fund\u00f3 su propia empresa de fabricaci\u00f3n de calzado en 1948, primero la llam\u00f3 \u201cRUDA\u201d, una combinaci\u00f3n de las dos primeras letras de su nombre y apellido. Afortunadamente, desech\u00f3 r\u00e1pidamente la idea y eligi\u00f3 el nombre de \u201cPUMA\u201d. Helmut Fischer, fundador del Archivo PUMA y conocido como Mr. PUMA, recuerda por qu\u00e9:<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n\n
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\u201cLa visi\u00f3n de Rudolf era que todos sus productos encarnaran las caracter\u00edsticas de un gato puma: velocidad, fuerza, resistencia y agilidad, los mismos atributos que tambi\u00e9n necesita un atleta de \u00e9xito.\u201d<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n\n
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Rudolf Dassler en su despacho<\/div>\n\t<\/div>\n<\/div>\n\n\n\n
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Aunque el primer logotipo de 1948 no reflejaba del todo esta agilidad, hubo que esperar hasta diciembre de 1967 para que se creara la primera versi\u00f3n del logotipo del gato de PUMA tal y como lo conocemos hoy. \u201cEl hijo de Rudolf, Gerd Dassler, era amigo del caricaturista Lutz Backes, a quien se le encarg\u00f3 dise\u00f1ar un nuevo logotipo del gato de PUMA\u201d, recuerda Helmut. Para captar la agilidad del gato con la mayor exactitud posible, Lutz fue al zoo de N\u00faremberg a dibujar un puma de verdad. Pero la agilidad no era lo que le apetec\u00eda a ese puma en concreto ese d\u00eda.\u00a0<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n\n
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\u201cEstaba esperando a que saltara el puma, pero no lo hizo. Me dirig\u00ed al siguiente recinto, donde vi una pantera negra. Era muy \u00e1gil, exactamente lo que buscaba. Fue entonces cuando tuve la idea de dibujar la pantera con la cabeza, la cola y las patas de un puma\u201d.\u201d
- Lutz Backes<\/strong><\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n\n
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\n\t\t\t\t\t\tPUMA Archive Lead Ulrich Planer, Lutz Backes y Helmut Fischer\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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\n\t\t\t\t\t\tLutz Backes visita la sede de PUMA en 2026\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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As\u00ed naci\u00f3 el mundialmente famoso \"logotipo n.\u00ba 1\" de PUMA.<\/h2>En 1968 se introduce oficialmente la famosa marca y el PUMA da su primer salto a trav\u00e9s de la esquina superior derecha del logotipo de la palabra PUMA.

Poco despu\u00e9s, el gato PUMA empez\u00f3 a aparecer en muchos productos PUMA, pero cambi\u00f3 ligeramente con el paso de los a\u00f1os: El ojo y la boca han desaparecido, pero las orejas son hoy m\u00e1s pronunciadas. Aunque Rudolf Dassler brome\u00f3 una vez diciendo que una cola larga le costaba m\u00e1s dinero en publicidad, su longitud se mantuvo m\u00e1s o menos como la hab\u00eda dibujado originalmente Lutz Backes.<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n\n
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\u201cFuerza, resistencia y velocidad son los atributos de un puma con los que nuestros atletas triunfar\u00e1n\u201d.\u201d
- Rudolf Dassler<\/strong><\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n\n
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\n\t\"Collection\n\t <\/div>\n\t\n\t\t
Breve historia del logotipo de PUMA<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

De un paseo por el zoo de N\u00faremberg a un icono mundial: descubra c\u00f3mo cobr\u00f3 vida el gato saltar\u00edn de PUMA y c\u00f3mo la visi\u00f3n de Rudolf Dassler dio forma a uno de los logotipos m\u00e1s reconocibles de la industria.<\/p>","protected":false},"author":3,"featured_media":188407,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":true,"is_featured_article":true,"EasyPostViewCounter":5782,"meta-headline":"A look into PUMA’s iconic logo","footnotes":""},"categories":[6,1091],"class_list":["post-188406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate","category-our-legacy"],"fullData":{"ID":188406,"post_author":"3","post_date":"2026-04-28 07:00:00","post_date_gmt":"2026-04-28 05:00:00","post_content":"\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n","post_title":"A look into PUMA\u2019s iconic logo","post_excerpt":"From a walk through Nuremberg Zoo 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