{"id":188327,"date":"2026-03-03T15:15:00","date_gmt":"2026-03-03T14:15:00","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=188327"},"modified":"2026-03-23T16:00:58","modified_gmt":"2026-03-23T15:00:58","slug":"ai-analytics-and-the-right-shoes","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/es\/sports\/ai-analytics-and-the-right-shoes\/","title":{"rendered":"John Heymans AI, Analytics and the Right Shoes"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/es\/\">Inicio<\/a>\/\n        <a href=\"\/es\/category\/sports\/\">Deportes<\/a>\/\n        John Heymans AI, Analytics y el calzado adecuado\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/03\/John-Heymans_hero.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 51% 72%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/es\/category\/sports\/\">Deportes<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsports%2Fai-analytics-and-the-right-shoes%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsports%2Fai-analytics-and-the-right-shoes%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/es\/sports\/ai-analytics-and-the-right-shoes\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsports%2Fai-analytics-and-the-right-shoes%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >IA, an\u00e1lisis y el calzado adecuado<\/h1>\n        <div class=\"articleintro\" >C\u00f3mo el mediofondista John Heymans corre de forma m\u00e1s inteligente<\/div>\n        <div class=\"date\">3 de marzo de 2026 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;John Heymans: AI, Analytics and the Right Shoes&quot;, \"text\": &quot;Newly signed PUMA athlete, John Heymans, discusses how a keen analytical approach, the use of AI tools and the right performance gear help him become faster every day.&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/es\/sports\/ai-analytics-and-the-right-shoes\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/es\/sports\/ai-analytics-and-the-right-shoes\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/es\/sports\/ai-analytics-and-the-right-shoes\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsports%2Fai-analytics-and-the-right-shoes%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsports%2Fai-analytics-and-the-right-shoes%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_intro\" >Cuando John Heymans habla de rendimiento, lo hace literalmente.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default firstLetter\" >El mediofondista belga, que acaba de fichar por PUMA, no se limita a entrenar duro. Estudia, calcula y optimiza cada detalle de su camino hacia la cima, combinando el deporte de \u00e9lite con la mentalidad anal\u00edtica de un ingeniero.\u00a0<br><br>John lleva ahora esa misma mentalidad anal\u00edtica a su trabajo con PUMA. Descubre a continuaci\u00f3n qu\u00e9 busca en una zapatilla de running de alto rendimiento y c\u00f3mo espera que la IA d\u00e9 forma al futuro del deporte.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image multi 1 -->\n<div class=\"row rowImages2b spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.66666666666667  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/03\/John-Heymans_1.jpg'); background-size: cover;background-position: 50% 50%;width:100%\"><\/div>\n\t\t\t\t\t<div class=\"descr\">\n\t\t\t\t\t\tJohn Heymans\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.66666666666667  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/03\/John-Heymans_4.jpg'); background-size: cover;background-position: 50% 50%;width:100%\"><\/div>\n\t\t\t\t\t<div class=\"descr\">\n\t\t\t\t\t\t(Fotos de @stpicz)\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0  ; background-image: url(''); background-size: cover;background-position: 0% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>De los laboratorios universitarios a los campeonatos del mundo\u00a0<br><\/h2>El camino de John hacia el atletismo profesional no fue el tradicional. Antes de dedicarse por completo a correr, curs\u00f3 un m\u00e1ster en Bioingenier\u00eda y Nanotecnolog\u00eda y no fue hasta m\u00e1s tarde cuando se dio cuenta de hasta d\u00f3nde pod\u00eda llegar su potencial atl\u00e9tico.<br><br>\u201cNo crec\u00ed con el sue\u00f1o de convertirme en atleta profesional. Los atletas eran algo que se ve\u00eda por la tele\u201d, explica.<br><br>Originalmente jugador de hockey sobre hierba, John cambi\u00f3 de deporte a los 18 a\u00f1os tras darse cuenta de que quer\u00eda algo m\u00e1s que un papel en el segundo equipo.<br><br>\u201cSoy competitivo, quer\u00eda llegar a la selecci\u00f3n nacional. No quer\u00eda acabar en el segundo equipo... As\u00ed que cambi\u00e9 de deporte\u201d.\u201d<br><br>Lo que empez\u00f3 como una decisi\u00f3n universitaria se convirti\u00f3 r\u00e1pidamente en una bola de nieve de campeonatos internacionales, pruebas mundiales y, finalmente, un sue\u00f1o ol\u00edmpico.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>\u00bfTrabajar duro, jugar con inteligencia? C\u00f3mo John utiliz\u00f3 la IA para clasificarse para los Juegos Ol\u00edmpicos\u00a0\u00a0<br><\/h2>Quiz\u00e1 la parte m\u00e1s fascinante del viaje de John se produjo durante su esfuerzo por clasificarse para los Juegos Ol\u00edmpicos. Cuando John comparti\u00f3 su viaje en su cuenta de Instagram sobre la utilizaci\u00f3n de la IA para clasificarse para los Juegos Ol\u00edmpicos, muchos supusieron que la utilizaba para crear un plan de entrenamiento optimizado. Pero su enfoque fue mucho m\u00e1s all\u00e1.<br><br>Trat\u00f3 la cualificaci\u00f3n como un problema de optimizaci\u00f3n matem\u00e1tica y utiliz\u00f3 la IA para ayudar a resolverlo.<br><br>\u201cMir\u00e9 todos los par\u00e1metros que definen los puntos de la clasificaci\u00f3n mundial... y ah\u00ed es donde utilic\u00e9 ChatGPT\u201d.\u201d<br><br>El modelo que cre\u00f3 con IA analizaba el impacto de tres factores en los puntos de la clasificaci\u00f3n mundial: la categor\u00eda de la competici\u00f3n, la posici\u00f3n final y el tiempo de carrera. En otras palabras, la herramienta de IA le ayud\u00f3 a comprender qu\u00e9 combinaciones de carreras maximizar\u00edan sus puntos de clasificaci\u00f3n en funci\u00f3n de la contribuci\u00f3n de cada factor. Con ello, el modelo le mostr\u00f3 la ruta m\u00e1s estrat\u00e9gica para clasificarse para los Juegos Ol\u00edmpicos de Par\u00eds.<br><br>Y el resultado habla por s\u00ed solo:\u00a0<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" >\u201cPas\u00e9 de estar fuera de los 150 primeros de la clasificaci\u00f3n mundial... y en cuesti\u00f3n de seis meses me coloqu\u00e9 en el puesto 31, que es algo que nadie hab\u00eda hecho antes en la historia del atletismo. Y con 31<sup>st<\/sup> lugar, me clasifiqu\u00e9 para los Juegos Ol\u00edmpicos\u201d.\u201d<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row social embed -->\n<div class=\"row rowEmbed1 spacing\">\n        <div class=\"col\">\n         <blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DComLzRtBKv\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DComLzRtBKv\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Sigue este art\u00edculo en Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DComLzRtBKv\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Ein Beitrag geteilt von John Heymans - Olympian &amp; Running Coach - Training Plans (@heymans.john)<\/a><\/p><\/div><\/blockquote> <script async type='text\/plain' class='optanon-category-C0004' src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n        <\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>Por qu\u00e9 destac\u00f3 PUMA\u00a0<br><\/h2>Para John, elegir un patrocinador nunca consisti\u00f3 en firmar r\u00e1pidamente. Se trataba de encontrar al socio de rendimiento adecuado.<br><br>\u201cCuando me asocio con marcas hoy en d\u00eda, lo primero que busco es rendimiento. El rendimiento es lo primero, las finanzas lo segundo\u201d.\u201d<br>\u00a0<br>Admite abiertamente que rechaz\u00f3 ofertas durante a\u00f1os mientras buscaba el zapato adecuado.<br><br>\u201cSe me han acercado otras marcas, las he probado, y cuando no estaba contento con las zapatillas, aunque me daban un contrato muy bueno les he dicho que lo sent\u00eda, pero mi sue\u00f1o de rendimiento es m\u00e1s grande que cualquier valor monetario\u201d.\u201d<br><br>Cuando prob\u00f3 las zapatillas de correr PUMA el pasado agosto, antes de los Campeonatos del Mundo, se dio cuenta de que hab\u00eda encontrado lo que buscaba. <\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" >\u201cMe puse las zapatillas y pens\u00e9: estas zapatillas son una locura de buenas. PUMA es realmente una marca con la que quiero empezar una aventura\u201d.\u201d<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" >Y la aventura no ha hecho m\u00e1s que empezar.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>Trabajar en nuevas innovaciones\u00a0<br><\/h2>Ahora, como atleta oficial de PUMA, John comparte que est\u00e1 especialmente emocionado por colaborar directamente con los equipos de producto e innovaci\u00f3n de PUMA.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" >\u201cSiento que las zapatillas estar\u00e1n hechas para mi rendimiento y valoro mucho que los chicos de desarrollo escuchen a los atletas profesionales\u201d.\u201d<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" >Para un atleta impulsado por los datos, la retroalimentaci\u00f3n y la mejora continua, ese enfoque colaborativo encaja a la perfecci\u00f3n.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>El zapato perfecto de John \u00a0<br><\/h2>Cuando le preguntamos cu\u00e1les son sus zapatillas de running favoritas, John responde de forma muy anal\u00edtica:<br><br>\u201cTengo un par de zapatillas favoritas que me gustan y por diferentes razones. Me encantan las PUMA <strong>Magmax<\/strong> tienen unas almohadillas locas. Son lo mejor para el d\u00eda despu\u00e9s de una dura sesi\u00f3n en la pista, cuando mis m\u00fasculos est\u00e1n doloridos. En cuanto al rendimiento, las <strong>Fast-R NITRO\u2122 Elite 3<\/strong> son locamente r\u00e1pidas, as\u00ed que son claramente mis zapatillas favoritas. Tambi\u00e9n s\u00e9 que PUMA lanz\u00f3 recientemente una nueva zapatilla, la <strong>Desviarse Elite 4<\/strong>. Yo los he probado y son geniales tambi\u00e9n- son super ligeros.\u00a0<br><br>La Deviate Elite 4, junto con la Fast-R NITRO\u2122 Elite 3 son mis favoritas\u201d.\u201d<br><br>En cuanto a las caracter\u00edsticas de rendimiento, John afirma que entran en juego muchos elementos diferentes, pero al final, \u201ces una mezcla de agresividad, que necesito para correr de cinco a diez kil\u00f3metros, y retorno de energ\u00eda. El retorno de energ\u00eda es muy bueno. Las zapatillas de running PUMA son conocidas por eso. NITRO\u2122 es la mejor espuma del mercado en t\u00e9rminos de retorno de energ\u00eda\u201d.\u201d<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image multi 1 -->\n<div class=\"row rowImages2b spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.66666666666667  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/03\/John-Heymans_2.jpg'); background-size: cover;background-position: 50% 50%;width:100%\"><\/div>\n\t\t\t\t\t<div class=\"descr\">\n\t\t\t\t\t\tJohn Heymans con las nuevas PUMA Deviate Elite 4\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.66666666666667  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/03\/John-Heymans_3.jpg'); background-size: cover;background-position: 50% 50%;width:100%\"><\/div>\n\t\t\t\t\t<div class=\"descr\">\n\t\t\t\t\t\t(Fotos de @stpicz)\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0  ; background-image: url(''); background-size: cover;background-position: 0% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>El futuro: \u00bfEs la IA el futuro del rendimiento deportivo?\u00a0<br><\/h2>Como verdadero ingeniero, John cree que se avecina una revoluci\u00f3n a\u00fan mayor de la IA, impulsada por los datos biol\u00f3gicos.<br><br>\u201cLa IA se utilizar\u00e1 cada vez m\u00e1s en los deportes de alto nivel... pero para la IA se necesitan puntos de datos\u201d.\u201d<br><br>Los wearables actuales, como los relojes inteligentes de seguimiento de la salud o la forma f\u00edsica, miden sobre todo par\u00e1metros f\u00edsicos. En su opini\u00f3n, los sensores del futuro podr\u00edan ir un paso m\u00e1s all\u00e1 y rastrear se\u00f1ales biol\u00f3gicas internas -hormonas, glucosa, lactato y marcadores de recuperaci\u00f3n-, lo que permitir\u00eda obtener informaci\u00f3n muy personalizada sobre el entrenamiento y la recuperaci\u00f3n.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" >\u201cCuando somos capaces de medir datos biol\u00f3gicos, podemos obtener mucha informaci\u00f3n sobre el rendimiento de un solo individuo\u201d.\u201d<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>El motor de su motivaci\u00f3n\u00a0<br><\/h2>A pesar de la ciencia, los algoritmos y la innovaci\u00f3n, la motivaci\u00f3n de John sigue siendo simple: \u201cEstoy convencido de que superar los l\u00edmites forma parte de mi felicidad personal\u201d.\u201d<br><br>\u201cPara m\u00ed, la verdadera recompensa viene de la lucha: fracasar, volver a intentarlo y, finalmente, conseguir algo. Esa sensaci\u00f3n es una de las bases de la felicidad\u201d.\u201d<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" >\u201cY correr es exactamente eso: empujar tus l\u00edmites mentales hasta que, finalmente, los traspasas. Ese momento, esa sensaci\u00f3n de hab\u00e9rmelo ganado, es la felicidad para m\u00ed\u201d.\u201d<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_intro\" >Con PUMA como parte del viaje y un enfoque anal\u00edtico \u00fanico del rendimiento de \u00e9lite, John Heymans no s\u00f3lo corre m\u00e1s r\u00e1pido. Corre de forma m\u00e1s inteligente.\u00a0<br><br>Y estamos impacientes por ver ad\u00f3nde le lleva ese viaje.<\/div>\n   <\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>John Heymans, atleta de PUMA reci\u00e9n fichado, explica c\u00f3mo un enfoque anal\u00edtico agudo, el uso de herramientas de IA y el equipo de rendimiento adecuado le ayudan a ser m\u00e1s r\u00e1pido cada d\u00eda.<\/p>","protected":false},"author":3,"featured_media":188332,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":true,"is_featured_article":true,"EasyPostViewCounter":2510,"meta-headline":"AI, Analytics and the Right Shoes","footnotes":""},"categories":[18],"class_list":["post-188327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports"],"fullData":{"ID":188327,"post_author":"3","post_date":"2026-03-03 15:15:00","post_date_gmt":"2026-03-03 14:15:00","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":188332,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/03\/John-Heymans_hero.jpg\"},\"headline\":\"AI, Analytics and the Right Shoes\",\"content\":\"How middle-distance runner John Heymans is running smarter\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"When John Heymans talks about performance, he means it literally.\",\"style\":\"intro\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"The Belgian middle-to-long-distance runner, who recently signed with PUMA, doesn\\u0026rsquo;t just train hard. He studies, calculates and optimises every detail of his journey to the top, combining elite sport with the analytical mindset of an engineer.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;John is now taking that same analytical mindset to his work with PUMA. Find out below what he looks for in a high-performance running shoe and how he expects AI to shape the future of sports.\",\"firstletter\":\"firstLetter\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-multi {\"style\":\"2b\",\"images\":[{\"id\":188328},{\"id\":188331},{\"id\":\"placeholder\"}],\"showCaptions\":[true,true],\"className\":\"\",\"aspect\":\"0\",\"headlines\":[],\"captions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;From University Labs to World Championships\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;\/h2\\u0026gt;John\\u0026#039;s path to professional athletics wasn\\u0026rsquo;t traditional. Before fully committing to running, he completed an MSc in Bioengineering and Nanotechnology and only later realised how far his athletic potential could go.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026ldquo;I didn\\u0026rsquo;t grow up with the dream of becoming a professional athlete. Athletes were just something you\\u0026rsquo;d watch on TV,\\u0026rdquo; he explains.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Originally a field hockey player, John switched sports at 18 after realising he wanted more than a second-team role.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026ldquo;I\\u0026rsquo;m competitive, I wanted to get into the national team. I didn\\u0026rsquo;t want to end in the second team\\u0026hellip; So, I changed sport.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;What started as a university decision quickly snowballed into international championships, world events and eventually an Olympic dream.\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;Work Hard, Play Smart? How John used AI to qualify for the Olympics\\u0026nbsp;\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;\/h2\\u0026gt;Perhaps the most fascinating part of John\\u0026rsquo;s journey came during his push for Olympic qualification. When John shared his journey on his Instagram account about utilising AI to qualify for the Olympics, many assumed he used this to create an optimised training plan. But his approach went far beyond that.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;He treated qualification as a mathematical optimisation problem and used AI to help solve it.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026ldquo;I looked at all the parameters which define world ranking points\\u0026hellip; and that\\u0026rsquo;s where I used ChatGPT.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;The model he created with AI analysed the impact of three factors on world ranking points: competition category, finishing position, and race time. In other words, the AI tool helped him understand which race combinations would maximize his ranking points based on how each factor contributed. With that, the model showed him the most strategic route to qualify for the Olympics in Paris.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;And the outcome speaks for itself:\\u0026nbsp;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;I went from outside the top 150 in world ranking\\u0026hellip; and in a matter of six months, I placed 31, which is something nobody did in the history of athletics before. And with 31\\u0026lt;sup\\u0026gt;st\\u0026lt;\/sup\\u0026gt; place, I qualified for the Olympics.\\u0026rdquo;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-social-embed {\"embed1\":\"\\u0026lt;blockquote class=\\u0026quot;instagram-media\\u0026quot; data-instgrm-captioned data-instgrm-permalink=\\u0026quot;https:\/\/www.instagram.com\/reel\/DComLzRtBKv\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0026quot; data-instgrm-version=\\u0026quot;14\\u0026quot; style=\\u0026quot; background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\\u0026quot;\\u0026gt;\\u0026lt;div style=\\u0026quot;padding:16px;\\u0026quot;\\u0026gt; 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flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt; \\u0026lt;div style=\\u0026quot; width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/div\\u0026gt; \\u0026lt;div style=\\u0026quot;display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\\u0026quot;\\u0026gt; \\u0026lt;div style=\\u0026quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt; \\u0026lt;div style=\\u0026quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/a\\u0026gt;\\u0026lt;p style=\\u0026quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\\u0026quot;\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.instagram.com\/reel\/DComLzRtBKv\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0026quot; style=\\u0026quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\\u0026quot; target=\\u0026quot;_blank\\u0026quot;\\u0026gt;Ein Beitrag geteilt von John Heymans \\u0026bull; Olympian \\u0026amp; Running Coach \\u0026bull; Training Plans (@heymans.john)\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/blockquote\\u0026gt; \\u0026lt;script async src=\\u0026quot;\/\/www.instagram.com\/embed.js\\u0026quot;\\u0026gt;\\u0026lt;\/script\\u0026gt;\",\"embed3\":\"\",\"embed2\":\"\",\"embed4\":\"\",\"size\":\"1\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;Why PUMA Stood Out\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;\/h2\\u0026gt;For John, choosing a sponsor was never about signing quickly. It was about finding the right performance partner.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026ldquo;When I partner up with brands today, the first thing I look for is performance. Performance is number one, financials is number two.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026nbsp;\\u0026lt;br\\u0026gt;He openly admits he turned down offers for years while searching for the right shoe.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026ldquo;I\\u0026#039;ve been approached by other brands, tested them out, and when I was not happy with the shoes, even though they were giving me a very good contract I said sorry, but my dream of performance is bigger than any monetary value.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;When he tested PUMA running shoes last August before the World Championships, he realised he had found what he was looking for. \",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;I put the shoes on and was like, these shoes are crazy good. PUMA is really a brand with which I want to start an adventure.\\u0026rdquo;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"And the adventure is just starting.\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;Working on New Innovations\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;\/h2\\u0026gt;Now as an official PUMA athlete, John shared he\\u0026rsquo;s especially excited about collaborating directly with PUMA\\u0026rsquo;s product and innovation teams.\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;I feel that the shoes will be made for my performance and I really value that the developing guys are listening to the pro athletes.\\u0026rdquo;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"For an athlete driven by data, feedback and continuous improvement, that collaborative approach fits perfectly.\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;John\\u0026rsquo;s Perfect Shoe \\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;\/h2\\u0026gt;When asked what his go-to running shoes are, John responds in true analytical fashion:\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026ldquo;I have a couple of favourite shoes I like and for different reasons. I love the PUMA \\u0026lt;strong\\u0026gt;Magmax\\u0026lt;\/strong\\u0026gt; line- they have crazy cushions. They are the best for the day after a tough track session, when my muscles are sore. Then in terms of performance, the \\u0026lt;strong\\u0026gt;Fast-R NITRO\\u0026trade; Elite 3\\u0026lt;\/strong\\u0026gt; are crazy fast, so they\\u0026rsquo;re clearly my favourite shoes. I also know PUMA recently released a new shoe, the \\u0026lt;strong\\u0026gt;Deviate Elite 4\\u0026lt;\/strong\\u0026gt;. I\\u0026rsquo;ve tried them and they\\u0026rsquo;re great too- they\\u0026rsquo;re super light.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;The Deviate Elite 4, together with the Fast-R NITRO\\u0026trade; Elite 3 are my favourite ones.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Regarding performance features, John states that a lot of different elements come into play, but in the end, \\u0026ldquo;It\\u0026#039;s a mix of aggressivity, which I need to run five to ten kilometres, and energy return. The energy return is crazy good. PUMA running shoes are known for that. NITRO\\u0026trade; is the best foam on the market in terms of energy return.\\u0026rdquo;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-multi {\"style\":\"2b\",\"images\":[{\"id\":188329},{\"id\":188330},{\"id\":\"placeholder\"}],\"showCaptions\":[true,true],\"className\":\"\",\"aspect\":\"0\",\"headlines\":[],\"captions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;What\\u0026rsquo;s Next: Is AI the Future of Athletic Performance?\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;\/h2\\u0026gt;Speaking as a true engineer, John sees an even bigger AI revolution coming, one driven by biological data.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026ldquo;AI will be used more and more in high-level sports\\u0026hellip; but for AI, you need data points.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Today\\u0026rsquo;s wearables, like your health or fitness tracking smartwatches, measure mostly physical metrics. Tomorrow\\u0026rsquo;s sensors, he believes, could go one step further and track internal biological signals- hormones, glucose, lactate and recovery markers- enabling highly personalised training and recovery insights.\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;When we\\u0026rsquo;re able to measure biological data, we can get so much insight on the performance of a single individual.\\u0026rdquo;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;The Driving Force Behind his Motivation\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;\/h2\\u0026gt;Despite the science, algorithms and innovation, John\\u0026rsquo;s motivation remains simple: \\u0026ldquo;I\\u0026#039;m convinced that pushing the limits is part of my personal happiness.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026ldquo;For me, the real reward comes from the struggle- failing, trying again, and finally achieving something. That feeling is one of the foundations of happiness.\\u0026rdquo;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;And running is exactly that: pushing your mental boundaries until, eventually, you break through. That moment, that sense of having earned it, is happiness for me.\\u0026rdquo;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"With PUMA now part of the journey, and a uniquely analytical approach to elite performance, John Heymans isn\\u0026rsquo;t just racing faster. He\\u0026rsquo;s racing smarter.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;And we can\\u0026rsquo;t wait to see where that journey takes him.\",\"style\":\"intro\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","post_title":"John Heymans: AI, Analytics and the Right Shoes","post_excerpt":"Newly signed PUMA athlete, John Heymans, discusses how a keen analytical approach, the use of AI tools and the right performance gear help him become faster every day.","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"ai-analytics-and-the-right-shoes","to_ping":"","pinged":"","post_modified":"2026-03-23 16:00:58","post_modified_gmt":"2026-03-23 15:00:58","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=188327","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[18],"tags_input":[],"id":188327,"author":"3","date":"2026-03-03 15:15:00","date_gmt":"2026-03-03 14:15:00","content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":188332,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/03\/John-Heymans_hero.jpg\"},\"headline\":\"AI, Analytics and the Right Shoes\",\"content\":\"How middle-distance runner John Heymans is running smarter\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"When John Heymans talks about performance, he means it literally.\",\"style\":\"intro\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"The Belgian middle-to-long-distance runner, who recently signed with PUMA, doesn\\u0026rsquo;t just train hard. He studies, calculates and optimises every detail of his journey to the top, combining elite sport with the analytical mindset of an engineer.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;John is now taking that same analytical mindset to his work with PUMA. Find out below what he looks for in a high-performance running shoe and how he expects AI to shape the future of sports.\",\"firstletter\":\"firstLetter\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-multi {\"style\":\"2b\",\"images\":[{\"id\":188328},{\"id\":188331},{\"id\":\"placeholder\"}],\"showCaptions\":[true,true],\"className\":\"\",\"aspect\":\"0\",\"headlines\":[],\"captions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;From University Labs to World Championships\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;\/h2\\u0026gt;John\\u0026#039;s path to professional athletics wasn\\u0026rsquo;t traditional. Before fully committing to running, he completed an MSc in Bioengineering and Nanotechnology and only later realised how far his athletic potential could go.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026ldquo;I didn\\u0026rsquo;t grow up with the dream of becoming a professional athlete. Athletes were just something you\\u0026rsquo;d watch on TV,\\u0026rdquo; he explains.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Originally a field hockey player, John switched sports at 18 after realising he wanted more than a second-team role.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026ldquo;I\\u0026rsquo;m competitive, I wanted to get into the national team. I didn\\u0026rsquo;t want to end in the second team\\u0026hellip; So, I changed sport.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;What started as a university decision quickly snowballed into international championships, world events and eventually an Olympic dream.\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;Work Hard, Play Smart? How John used AI to qualify for the Olympics\\u0026nbsp;\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;\/h2\\u0026gt;Perhaps the most fascinating part of John\\u0026rsquo;s journey came during his push for Olympic qualification. When John shared his journey on his Instagram account about utilising AI to qualify for the Olympics, many assumed he used this to create an optimised training plan. But his approach went far beyond that.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;He treated qualification as a mathematical optimisation problem and used AI to help solve it.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026ldquo;I looked at all the parameters which define world ranking points\\u0026hellip; and that\\u0026rsquo;s where I used ChatGPT.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;The model he created with AI analysed the impact of three factors on world ranking points: competition category, finishing position, and race time. In other words, the AI tool helped him understand which race combinations would maximize his ranking points based on how each factor contributed. With that, the model showed him the most strategic route to qualify for the Olympics in Paris.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;And the outcome speaks for itself:\\u0026nbsp;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;I went from outside the top 150 in world ranking\\u0026hellip; and in a matter of six months, I placed 31, which is something nobody did in the history of athletics before. 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flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt; \\u0026lt;div style=\\u0026quot; width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/div\\u0026gt; \\u0026lt;div style=\\u0026quot;display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\\u0026quot;\\u0026gt; \\u0026lt;div style=\\u0026quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt; \\u0026lt;div style=\\u0026quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/a\\u0026gt;\\u0026lt;p style=\\u0026quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\\u0026quot;\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.instagram.com\/reel\/DComLzRtBKv\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0026quot; style=\\u0026quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\\u0026quot; target=\\u0026quot;_blank\\u0026quot;\\u0026gt;Ein Beitrag geteilt von John Heymans \\u0026bull; Olympian \\u0026amp; Running Coach \\u0026bull; Training Plans (@heymans.john)\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/blockquote\\u0026gt; \\u0026lt;script async src=\\u0026quot;\/\/www.instagram.com\/embed.js\\u0026quot;\\u0026gt;\\u0026lt;\/script\\u0026gt;\",\"embed3\":\"\",\"embed2\":\"\",\"embed4\":\"\",\"size\":\"1\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;Why PUMA Stood Out\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;\/h2\\u0026gt;For John, choosing a sponsor was never about signing quickly. It was about finding the right performance partner.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026ldquo;When I partner up with brands today, the first thing I look for is performance. Performance is number one, financials is number two.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026nbsp;\\u0026lt;br\\u0026gt;He openly admits he turned down offers for years while searching for the right shoe.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026ldquo;I\\u0026#039;ve been approached by other brands, tested them out, and when I was not happy with the shoes, even though they were giving me a very good contract I said sorry, but my dream of performance is bigger than any monetary value.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;When he tested PUMA running shoes last August before the World Championships, he realised he had found what he was looking for. \",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;I put the shoes on and was like, these shoes are crazy good. PUMA is really a brand with which I want to start an adventure.\\u0026rdquo;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"And the adventure is just starting.\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;Working on New Innovations\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;\/h2\\u0026gt;Now as an official PUMA athlete, John shared he\\u0026rsquo;s especially excited about collaborating directly with PUMA\\u0026rsquo;s product and innovation teams.\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;I feel that the shoes will be made for my performance and I really value that the developing guys are listening to the pro athletes.\\u0026rdquo;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"For an athlete driven by data, feedback and continuous improvement, that collaborative approach fits perfectly.\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;John\\u0026rsquo;s Perfect Shoe \\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;\/h2\\u0026gt;When asked what his go-to running shoes are, John responds in true analytical fashion:\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026ldquo;I have a couple of favourite shoes I like and for different reasons. I love the PUMA \\u0026lt;strong\\u0026gt;Magmax\\u0026lt;\/strong\\u0026gt; line- they have crazy cushions. They are the best for the day after a tough track session, when my muscles are sore. Then in terms of performance, the \\u0026lt;strong\\u0026gt;Fast-R NITRO\\u0026trade; Elite 3\\u0026lt;\/strong\\u0026gt; are crazy fast, so they\\u0026rsquo;re clearly my favourite shoes. I also know PUMA recently released a new shoe, the \\u0026lt;strong\\u0026gt;Deviate Elite 4\\u0026lt;\/strong\\u0026gt;. I\\u0026rsquo;ve tried them and they\\u0026rsquo;re great too- they\\u0026rsquo;re super light.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;The Deviate Elite 4, together with the Fast-R NITRO\\u0026trade; Elite 3 are my favourite ones.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Regarding performance features, John states that a lot of different elements come into play, but in the end, \\u0026ldquo;It\\u0026#039;s a mix of aggressivity, which I need to run five to ten kilometres, and energy return. The energy return is crazy good. PUMA running shoes are known for that. NITRO\\u0026trade; is the best foam on the market in terms of energy return.\\u0026rdquo;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-multi {\"style\":\"2b\",\"images\":[{\"id\":188329},{\"id\":188330},{\"id\":\"placeholder\"}],\"showCaptions\":[true,true],\"className\":\"\",\"aspect\":\"0\",\"headlines\":[],\"captions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;What\\u0026rsquo;s Next: Is AI the Future of Athletic Performance?\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;\/h2\\u0026gt;Speaking as a true engineer, John sees an even bigger AI revolution coming, one driven by biological data.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026ldquo;AI will be used more and more in high-level sports\\u0026hellip; but for AI, you need data points.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Today\\u0026rsquo;s wearables, like your health or fitness tracking smartwatches, measure mostly physical metrics. Tomorrow\\u0026rsquo;s sensors, he believes, could go one step further and track internal biological signals- hormones, glucose, lactate and recovery markers- enabling highly personalised training and recovery insights.\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;When we\\u0026rsquo;re able to measure biological data, we can get so much insight on the performance of a single individual.\\u0026rdquo;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;The Driving Force Behind his Motivation\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;\/h2\\u0026gt;Despite the science, algorithms and innovation, John\\u0026rsquo;s motivation remains simple: \\u0026ldquo;I\\u0026#039;m convinced that pushing the limits is part of my personal happiness.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026ldquo;For me, the real reward comes from the struggle- failing, trying again, and finally achieving something. That feeling is one of the foundations of happiness.\\u0026rdquo;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;And running is exactly that: pushing your mental boundaries until, eventually, you break through. That moment, that sense of having earned it, is happiness for me.\\u0026rdquo;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"With PUMA now part of the journey, and a uniquely analytical approach to elite performance, John Heymans isn\\u0026rsquo;t just racing faster. He\\u0026rsquo;s racing smarter.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;And we can\\u0026rsquo;t wait to see where that journey takes him.\",\"style\":\"intro\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","title":"John Heymans AI, Analytics and the Right Shoes","excerpt":"John Heymans, atleta de PUMA reci\u00e9n fichado, explica c\u00f3mo un enfoque anal\u00edtico agudo, el uso de herramientas de IA y el equipo de rendimiento adecuado le ayudan a ser m\u00e1s r\u00e1pido cada d\u00eda.","status":"publish","password":"","name":"ai-analytics-and-the-right-shoes","modified":"2026-03-23 16:00:58","modified_gmt":"2026-03-23 15:00:58","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[18],"datetime_local":"3 de marzo de 2026, 14:15","date_local":"3 de marzo de 2026","time_local":"14:15","slug":"ai-analytics-and-the-right-shoes","url":"https:\/\/www.puma-catchup.com\/es\/sports\/ai-analytics-and-the-right-shoes\/","featured_image":{"width":1600,"height":900,"file":"2026\/03\/John-Heymans_hero.jpg","filesize":578590,"sizes":{"medium":{"file":"John-Heymans_hero-300x169.jpg","width":300,"height":169,"mime-type":"image\/jpeg","filesize":18060},"large":{"file":"John-Heymans_hero-1024x576.jpg","width":1024,"height":576,"mime-type":"image\/jpeg","filesize":107057},"thumbnail":{"file":"John-Heymans_hero-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":10464},"medium_large":{"file":"John-Heymans_hero-768x432.jpg","width":768,"height":432,"mime-type":"image\/jpeg","filesize":68391},"1536x1536":{"file":"John-Heymans_hero-1536x864.jpg","width":1536,"height":864,"mime-type":"image\/jpeg","filesize":196948},"trp-custom-language-flag":{"file":"John-Heymans_hero-18x10.jpg","width":18,"height":10,"mime-type":"image\/jpeg","filesize":4776}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1","keywords":[]},"id":188332,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2026\/03\/John-Heymans_hero.jpg","title":"John-Heymans_hero","aspect_ratio":1.7777777777777777,"focalPointLeft":0.51,"focalPointTop":0.72},"headline":"AI, Analytics and the Right Shoes","categories":[{"term_id":18,"name":"Deportes","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":858,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/es\/category\/sports\/"}],"theCategory":{"term_id":18,"name":"Deportes","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":858,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/es\/category\/sports\/"},"isFeaturedArticle":true,"isTopArticle":true},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts\/188327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/comments?post=188327"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts\/188327\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/media\/188332"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/media?parent=188327"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/categories?post=188327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}