{"id":188022,"date":"2025-12-10T07:00:00","date_gmt":"2025-12-10T06:00:00","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=188022"},"modified":"2026-03-23T15:55:34","modified_gmt":"2026-03-23T14:55:34","slug":"london-just-got-more-puma","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/es\/corporate\/london-just-got-more-puma\/","title":{"rendered":"Store Opening: London just got more PUMA"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn \">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/\">Home<\/a>\/\n        <a href=\"\/category\/corporate\">Corporate<\/a>\/\n        Store Opening: London just got more PUMA\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim \">\n    <div class=\" scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;\n        aspect-ratio:2\n        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\" \"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/12\/Hero_Puma-Oxford-Street-WEB.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\n        object-position: 50% 50%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader \">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/es\/category\/corporate\/\">Corporate<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fcorporate%2Flondon-just-got-more-puma%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fcorporate%2Flondon-just-got-more-puma%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/es\/corporate\/london-just-got-more-puma\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fcorporate%2Flondon-just-got-more-puma%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >London just got more PUMA<\/h1>\n        <div class=\"articleintro\" >Take a look inside PUMA\u2019s new London Flagship Store<\/div>\n        <div class=\"date\">10 de diciembre de 2025 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;Store Opening: London just got more PUMA&quot;, \"text\": &quot;Step inside PUMA\\u2019s largest European flagship on London\\u2019s Oxford Street \\u2013 where innovation, style, and culture meet under one roof&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/es\/corporate\/london-just-got-more-puma\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/es\/corporate\/london-just-got-more-puma\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/es\/corporate\/london-just-got-more-puma\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fcorporate%2Flondon-just-got-more-puma%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fcorporate%2Flondon-just-got-more-puma%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone  \">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_intro \" >PUMA has opened its largest-ever European flagship store on London\u2019s Oxford Street \u2013 a space that combines cutting-edge performance innovations, immersive experiences, and cultural storytelling in one of the world\u2019s most iconic shopping destinations.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone  \">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote \" >\u201cThis flagship is a key step in bringing PUMA closer to consumers in one of the world\u2019s most influential retail destinations. It allows us to showcase our latest innovations, strengthen our presence in Europe, and create an experience that reflects both our heritage and our ambition for the future,\u201d <br><strong>says PUMA CEO Arthur Hoeld.<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n\t<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.puma-catchup.com\/wp-includes\/images\/media\/video.svg\" class=\"printonly\"\/>\n\t\t\t<video src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/12\/puma_-_oxford_street_-_tdm.space-540p.mp4\" class=\"hideinprint\" loop controls><\/video>\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone  \">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default \" ><h2>A New Benchmark for Retail<\/h2>Just steps from Selfridges and Bond Street Tube Station, the 24,000-square-foot store spans three floors and brings the best of PUMA\u2019s world to life. From NITRO\u2122 running technology, football boots FUTURE, ULTRA and KING, and the latest HYROX collection to PUMA\u2019s newest lifestyle products, the store is designed for sport enthusiasts and style seekers alike.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<div class=\"row rowImageGalleryNarrowOuterWide spacing \">\n\t<div class=\"col\">\n\t\t<div class=\"row rowImageGalleryNarrow rowImageGalleryNarrow1 \" 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style=\"grid-area:a;background-image:url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/12\/25-Puma-Oxford-Street-WEB.jpg);background-size: cover;background-position: 50% 50%;\"><\/div>\n\t\t\t<div onclick=\"modalGallery(this,1)\" class=\"img clickable bgimage\" style=\"grid-area:b;background-image:url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/12\/29-Puma-Oxford-Street-WEB.jpg);background-size: cover;background-position: 50% 50%;\"><\/div>\n\t\t\t<div onclick=\"modalGallery(this,2)\" class=\"img clickable bgimage\" style=\"grid-area:c;background-image:url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/12\/20-Puma-Oxford-Street-WEB.jpg);background-size: cover;background-position: 50% 50%;\"><\/div>\n\t\t\t<div onclick=\"modalGallery(this,3)\" class=\"img clickable bgimage\" style=\"grid-area:d;background-image:url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/12\/59-Puma-Oxford-Street-WEB.jpg);background-size: cover;background-position: 50% 50%;\"><\/div>\n\t\t\t<div onclick=\"modalGallery(this,4)\" class=\"img clickable bgimage\" style=\"grid-area:e;background-image:url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/12\/40-Puma-Oxford-Street-WEB.jpg);background-size: cover;background-position: 50% 50%;\"><\/div>\n\t\t\t<div onclick=\"modalGallery(this,5)\" class=\"img clickable bgimage\" style=\"grid-area:f;background-image:url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/12\/46-Puma-Oxford-Street-WEB.jpg);background-size: cover;background-position: 50% 50%;\"><\/div>\n\t\t\t<div onclick=\"modalGallery(this,6)\" class=\"img clickable bgimage\" style=\"grid-area:g;background-image:url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/12\/55-Puma-Oxford-Street-WEB.jpg);background-size: cover;background-position: 50% 50%;\"><\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone  \">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default \" ><h2>Experience Innovation Up Close<\/h2>Visitors can explore interactive zones that turn shopping into an experience:<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone  \">\n<div class=\"row rowSingleColumnNarrow \">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default \" ><strong>Customization areas<\/strong> to create unique products:<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image multi 1 -->\n<div class=\"row rowImages2 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.3333333333333  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/12\/6-Puma-Oxford-Street-WEB.jpg'); background-size: cover;background-position: 50% 50%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.3333333333333  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/12\/21-Puma-Oxford-Street-WEB.jpg'); background-size: cover;background-position: 50% 50%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone  \">\n<div class=\"row rowSingleColumnNarrow \">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default \" >A <strong>digital running wall<\/strong> that reacts to every touch<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\n\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\" \"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/12\/23-Puma-Oxford-Street-WEB.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\n\t    object-position: 50% 50%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone  \">\n<div class=\"row rowSingleColumnNarrow \">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default \" >An <strong>archive space<\/strong> showcasing 77 years of PUMA heritage<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image multi 1 -->\n<div class=\"row rowImages2 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.3333333333333  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/12\/4-Puma-Oxford-Street-WEB.jpg'); background-size: cover;background-position: 50% 50%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.3333333333333  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/12\/27-Puma-Oxford-Street-WEB.jpg'); background-size: cover;background-position: 50% 50%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone  \">\n<div class=\"row rowSingleColumnWide \">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default \" ><h2>Exclusive London Collection<\/h2>To celebrate the opening, PUMA introduced a London Exclusive Collection. Inspired by British icons like the Union Flag and Harris Tweed, the limited-edition pieces reinterpret tradition through PUMA\u2019s modern lens.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image multi 1 -->\n<div class=\"row rowImages2 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.4997070884593  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/12\/PUMA-Exclusive-London-Collection_3-scaled.jpg'); background-size: cover;background-position: 50% 50%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.4997070884593  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/12\/PUMA-Exclusive-London-Collection_1-scaled.jpg'); background-size: cover;background-position: 50% 50%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone  \">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default \" ><h2>A Destination for Sport and Style<\/h2>The Oxford Street flagship is a place to connect with the brand in a new way, through innovation, design, and community. Drop by and see how sport, style, and culture come together under one roof.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Entra en la tienda insignia m\u00e1s grande de PUMA en Europa, situada en Oxford Street, Londres, donde la innovaci\u00f3n, el estilo y la cultura se dan cita bajo un mismo techo.<\/p>","protected":false},"author":3,"featured_media":188039,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":true,"is_featured_article":true,"EasyPostViewCounter":8669,"meta-headline":"London just got more PUMA","footnotes":""},"categories":[6],"class_list":["post-188022","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate"],"fullData":{"ID":188022,"post_author":"3","post_date":"2025-12-10 07:00:00","post_date_gmt":"2025-12-10 06:00:00","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":188039,\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/12\/Hero_Puma-Oxford-Street-WEB.jpg\"},\"headline\":\"London just got more PUMA\",\"content\":\"Take a look inside PUMA\\u0026rsquo;s new London Flagship Store\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"PUMA has opened its largest-ever European flagship store on London\\u0026rsquo;s Oxford Street \\u0026ndash; a space that combines cutting-edge performance innovations, immersive experiences, and cultural storytelling in one of the world\\u0026rsquo;s most iconic shopping destinations.\",\"style\":\"intro\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;This flagship is a key step in bringing PUMA closer to consumers in one of the world\\u0026rsquo;s most influential retail destinations. It allows us to showcase our latest innovations, strengthen our presence in Europe, and create an experience that reflects both our heritage and our ambition for the future,\\u0026rdquo; \\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;says PUMA CEO Arthur Hoeld.\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-video {\"id\":\"\",\"video\":{\"uploading\":false,\"date\":1765203977000,\"filename\":\"puma_-_oxford_street_-_tdm.space-540p.mp4\",\"menuOrder\":0,\"uploadedTo\":188022,\"id\":188038,\"title\":\"puma_-_oxford_street_-_tdm.space (540p)\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/12\/puma_-_oxford_street_-_tdm.space-540p.mp4\",\"link\":\"https:\/\/www.puma-catchup.com\/?attachment_id=188038\",\"alt\":\"\",\"author\":\"3\",\"description\":\"\",\"caption\":\"\",\"name\":\"puma_-_oxford_street_-_tdm-space-540p\",\"status\":\"inherit\",\"modified\":1765203977000,\"mime\":\"video\/mp4\",\"type\":\"video\",\"subtype\":\"mp4\",\"icon\":\"https:\/\/www.puma-catchup.com\/wp-includes\/images\/media\/video.svg\",\"dateFormatted\":\"December 8, 2025\",\"nonces\":{\"update\":\"cfae60f860\",\"delete\":\"3cc0706659\",\"edit\":\"71fa7ce463\"},\"editLink\":\"https:\/\/www.puma-catchup.com\/wp-admin\/post.php?post=188038\\u0026amp;action=edit\",\"meta\":{\"artist\":false,\"album\":false,\"bitrate\":false,\"bitrate_mode\":false},\"authorName\":\"romina@studio8020.de\",\"authorLink\":\"https:\/\/www.puma-catchup.com\/wp-admin\/profile.php\",\"uploadedToTitle\":\"(no title)\",\"uploadedToLink\":\"https:\/\/www.puma-catchup.com\/wp-admin\/post.php?post=188022\\u0026amp;action=edit\",\"filesizeInBytes\":18864660,\"filesizeHumanReadable\":\"18 MB\",\"context\":\"\",\"width\":960,\"height\":540,\"image\":{\"src\":\"https:\/\/www.puma-catchup.com\/wp-includes\/images\/media\/video.svg\",\"width\":48,\"height\":64},\"thumb\":{\"src\":\"https:\/\/www.puma-catchup.com\/wp-includes\/images\/media\/video.svg\",\"width\":48,\"height\":64},\"compat\":{\"item\":\"\",\"meta\":\"\"}},\"style\":\"Wide\",\"className\":\"\",\"title\":\"Video\",\"caption\":\"\",\"showCaption\":false,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;A New Benchmark for Retail\\u0026lt;\/h2\\u0026gt;Just steps from Selfridges and Bond Street Tube Station, the 24,000-square-foot store spans three floors and brings the best of PUMA\\u0026rsquo;s world to life. 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