{"id":16854,"date":"2020-02-28T08:15:17","date_gmt":"2020-02-28T07:15:17","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=16854"},"modified":"2025-09-19T14:56:18","modified_gmt":"2025-09-19T14:56:18","slug":"puma-power-women-win-with-purple-laces","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-power-women-win-with-purple-laces\/","title":{"rendered":"PUMA Power: Las mujeres ganan, con cordones morados"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/es\/\">Inicio<\/a>\/\n        <a href=\"\/es\/category\/sportstyle\/\">Sportstyle<\/a>\/\n        PUMA Power: Las mujeres ganan, con cordones morados\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"Celebrate Women&#x27;s Day with PUMA\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/02\/WomensDay2.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/es\/category\/sportstyle\/\">Sportstyle<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsportstyle%2Fpuma-power-women-win-with-purple-laces%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsportstyle%2Fpuma-power-women-win-with-purple-laces%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-power-women-win-with-purple-laces\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsportstyle%2Fpuma-power-women-win-with-purple-laces%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >Igualdad en el deporte, estilo PUMA<\/h1>\n        <div class=\"articleintro\" >Este D\u00eda Internacional de la Mujer, participe en algo... morado<\/div>\n        <div class=\"date\">28 de febrero de 2020 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;PUMA Power: Women Win, with Purple Laces&quot;, \"text\": &quot;Women\\u2019s Day is just around the corner, and we\\u2019ve got some very special plans! We\\u2019ll be supporting girls and women in sport in an unexpected way\\u2026 with shoe laces. Sound crazy? Well, crazy good maybe! The #PUMAWomen social media campaign starts next week, and here\\u2019s how you can get involved\\u2026\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-power-women-win-with-purple-laces\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-power-women-win-with-purple-laces\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-power-women-win-with-purple-laces\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsportstyle%2Fpuma-power-women-win-with-purple-laces%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsportstyle%2Fpuma-power-women-win-with-purple-laces%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">El D\u00eda de la Mujer est\u00e1 a la vuelta de la esquina y tenemos planes muy especiales. Apoyaremos a las ni\u00f1as y mujeres deportistas de una forma inesperada: con cordones. \u00bfTe parece una locura? Bueno, una locura buena, \u00a1quiz\u00e1! La campa\u00f1a #PUMAWomen en las redes sociales empieza la semana que viene, y aqu\u00ed tienes c\u00f3mo participar...<\/span>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>La idea: <strong>con cada compra de calzado<\/strong> En v\u00edsperas del D\u00eda Internacional de la Mujer, el 8 de marzo, regalaremos cordones ultravioletas. Despu\u00e9s, haremos una donaci\u00f3n de hasta 100.000 euros a <strong>Las mujeres ganan<\/strong>, una organizaci\u00f3n <strong>impartir programas deportivos para ni\u00f1as en todo el mundo<\/strong>.<br\/>\n<br\/>Llama la atenci\u00f3n <strong>cordones ultravioleta<\/strong> son una declaraci\u00f3n visual audaz y vienen con el mensaje <strong>\u201cAtados para siempre\u201d<\/strong>. A partir del 1 de marzo, los cordones se regalar\u00e1n con cada compra de calzado en tiendas selectas. <strong>puntos de venta en todo el mundo<\/strong>, y por cada par de cordones producido, <strong>PUMA har\u00e1 una donaci\u00f3n de 1 euro<\/strong>.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"PUMA Women&#x27;s Day\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/02\/Hero-Womens-Day.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Embajadores, atletas y seguidores en las redes sociales tambi\u00e9n lucir\u00e1n los cordones. Y por cada publicaci\u00f3n \u00fanica en Instagram que incluya los cordones y <strong>#PUMAmujeres<\/strong>, donaremos 1 euro. Adem\u00e1s, en los d\u00edas previos al D\u00eda Internacional de la Mujer, PUMA har\u00e1 que <strong>donaciones adicionales<\/strong> para <strong>cada minuto jugado<\/strong> y<strong> gol o punto marcado por nuestros deportistas<\/strong>. La campa\u00f1a en las redes sociales y las donaciones realizadas <strong>basado en los resultados de nuestros atletas contribuir\u00e1 con hasta 25.000<\/strong> euros a la contribuci\u00f3n total a Women Win de <strong>hasta 100.000 euros<\/strong>.<br\/>\n<br\/>\u00bfQuieres participar? P\u00e1sate por tu tienda PUMA m\u00e1s cercana la semana que viene y hazte con unos cordones, \u00a1mientras duren!<br\/>\n<br\/>Atado para siempre <strong>juntos podemos marcar la diferencia<\/strong>.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>Acerca de la organizaci\u00f3n ben\u00e9fica<\/h2>\n<p>Fundada en 2007, Women Win ha dado a millones de ni\u00f1as y mujeres de todo el mundo la oportunidad de practicar deportes y desarrollar sus capacidades de liderazgo. La organizaci\u00f3n apoya actualmente iniciativas en Asia, el Pac\u00edfico, \u00c1frica, Europa y Oriente Medio, as\u00ed como en Am\u00e9rica del Norte, del Sur y Central.<\/p>\n<p>Los cordones estar\u00e1n disponibles en tiendas PUMA selectas y distribuidores de todo el mundo antes del D\u00eda Internacional de la Mujer, el 8 de marzo.<\/p>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\t<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/9Mvy2i9MkHs\/hqdefault.jpg\" class=\"printonly\" style=\"width:100%;aspect-ratio: 16\/9;\"\/>\n\t\t\t<div class=\"printonly\">https:\/\/www.youtube.com\/9Mvy2i9MkHs<\/div>\n\t\t\t<iframe class=\"hideinprint\" style=\"width:100%;aspect-ratio: 16\/9;\" src=\"https:\/\/www.youtube.com\/embed\/9Mvy2i9MkHs\" title=\"Reproductor de v\u00eddeo YouTube\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><p>\u00bfTe parece divertido? Consigue tus cordones PUMA morados y comparte tu foto o v\u00eddeo en Instagram con el hashtag #PUMAWomen. A cambio, \u00a1PUMA donar\u00e1 un euro a Women Win!<\/p>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>El D\u00eda de la Mujer est\u00e1 a la vuelta de la esquina y tenemos planes muy especiales. Apoyaremos a las ni\u00f1as y mujeres deportistas de una forma inesperada: con cordones. \u00bfTe parece una locura? Bueno, una locura buena, \u00a1quiz\u00e1! La campa\u00f1a #PUMAWomen en las redes sociales empieza la semana que viene, y aqu\u00ed tienes c\u00f3mo participar...<\/p>","protected":false},"author":5,"featured_media":16878,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":true,"is_featured_article":true,"EasyPostViewCounter":15078,"meta-headline":"","footnotes":""},"categories":[3],"class_list":["post-16854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportstyle"],"fullData":{"ID":16854,"post_author":"5","post_date":"2020-02-28 08:15:17","post_date_gmt":"2020-02-28 07:15:17","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1510,\"height\":840,\"file\":\"2020\/02\/WomensDay2.jpg\",\"filesize\":129046,\"sizes\":{\"medium\":{\"file\":\"WomensDay2-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":5891},\"large\":{\"file\":\"WomensDay2-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":63060},\"thumbnail\":{\"file\":\"WomensDay2-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":3667},\"medium_large\":{\"file\":\"WomensDay2-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":33690},\"trp-custom-language-flag\":{\"file\":\"WomensDay2-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":387}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":16878,\"alt\":\"Celebrate Women's Day with PUMA\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/02\/WomensDay2.jpg\",\"title\":\"WomensDay2\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"Equality in Sports, PUMA-Style\",\"content\":\"This International Women's Day, be a part of something... purple\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eWomen\u2019s Day is just around the corner, and we\u2019ve got some very special plans! We\u2019ll be supporting girls and women in sport in an unexpected way\u2026 with shoe laces. Sound crazy? Well, crazy good maybe! The #PUMAWomen social media campaign starts next week, and here\u2019s how you can get involved\u2026\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;The idea: \\u0026lt;strong\\u0026gt;with every footwear purchase\\u0026lt;\/strong\\u0026gt; leading up to and including International Women\u2019s Day, on March 8th, we\u2019ll be giving away ultraviolet laces. Afterwards, we\u2019ll make a donation of up to 100,000 euros to \\u0026lt;strong\\u0026gt;Women Win\\u0026lt;\/strong\\u0026gt;, an organization \\u0026lt;strong\\u0026gt;delivering girls\u2019 sport programs across the globe\\u0026lt;\/strong\\u0026gt;.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;The attention-catching \\u0026lt;strong\\u0026gt;ultraviolet laces\\u0026lt;\/strong\\u0026gt; make a bold visual statement and come with the message \\u0026lt;strong\\u0026gt;\u201cForever Tied Together\u201d\\u0026lt;\/strong\\u0026gt;. Beginning March 1, the laces will be given away with every footwear purchase at select \\u0026lt;strong\\u0026gt;retail locations globally\\u0026lt;\/strong\\u0026gt;, and for every pair of laces produced, \\u0026lt;strong\\u0026gt;PUMA will make a donation of 1 euro\\u0026lt;\/strong\\u0026gt;.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1920,\"height\":960,\"file\":\"2020\/02\/Hero-Womens-Day.jpg\",\"filesize\":180217,\"sizes\":{\"medium\":{\"file\":\"Hero-Womens-Day-300x150.jpg\",\"width\":300,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7453},\"large\":{\"file\":\"Hero-Womens-Day-1024x512.jpg\",\"width\":1024,\"height\":512,\"mime-type\":\"image\/jpeg\",\"filesize\":59619},\"thumbnail\":{\"file\":\"Hero-Womens-Day-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4493},\"medium_large\":{\"file\":\"Hero-Womens-Day-768x384.jpg\",\"width\":768,\"height\":384,\"mime-type\":\"image\/jpeg\",\"filesize\":34553},\"1536x1536\":{\"file\":\"Hero-Womens-Day-1536x768.jpg\",\"width\":1536,\"height\":768,\"mime-type\":\"image\/jpeg\",\"filesize\":135442},\"trp-custom-language-flag\":{\"file\":\"Hero-Womens-Day-18x9.jpg\",\"width\":18,\"height\":9,\"mime-type\":\"image\/jpeg\",\"filesize\":405}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":16855,\"alt\":\"PUMA Women's Day\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/02\/Hero-Womens-Day.jpg\",\"title\":\"Hero-Womens-Day\",\"aspect_ratio\":2,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"width\":1920,\"height\":960,\"file\":\"2020\/02\/Hero-Womens-Day.jpg\",\"filesize\":180217,\"sizes\":{\"medium\":{\"file\":\"Hero-Womens-Day-300x150.jpg\",\"width\":300,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7453},\"large\":{\"file\":\"Hero-Womens-Day-1024x512.jpg\",\"width\":1024,\"height\":512,\"mime-type\":\"image\/jpeg\",\"filesize\":59619},\"thumbnail\":{\"file\":\"Hero-Womens-Day-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4493},\"medium_large\":{\"file\":\"Hero-Womens-Day-768x384.jpg\",\"width\":768,\"height\":384,\"mime-type\":\"image\/jpeg\",\"filesize\":34553},\"1536x1536\":{\"file\":\"Hero-Womens-Day-1536x768.jpg\",\"width\":1536,\"height\":768,\"mime-type\":\"image\/jpeg\",\"filesize\":135442},\"trp-custom-language-flag\":{\"file\":\"Hero-Womens-Day-18x9.jpg\",\"width\":18,\"height\":9,\"mime-type\":\"image\/jpeg\",\"filesize\":405}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":16855,\"alt\":\"PUMA Women's Day\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/02\/Hero-Womens-Day.jpg\",\"title\":\"Hero-Womens-Day\",\"aspect_ratio\":2,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;Ambassadors, athletes, and social fans will also be sporting the laces. And for every unique Instagram post that includes the laces and \\u0026lt;strong\\u0026gt;#PUMAWomen\\u0026lt;\/strong\\u0026gt;, we\u2019ll donate 1 euro. Plus, on the days leading up to International Women\u2019s Day, PUMA will make \\u0026lt;strong\\u0026gt;additional donations\\u0026lt;\/strong\\u0026gt; for \\u0026lt;strong\\u0026gt;every minute played\\u0026lt;\/strong\\u0026gt; and\\u0026lt;strong\\u0026gt; goal or point scored by our athletes\\u0026lt;\/strong\\u0026gt;. The social media campaign and the donations made \\u0026lt;strong\\u0026gt;based on our athletes\u2019 performances will contribute up to 25,000\\u0026lt;\/strong\\u0026gt; euros to the total contribution to Women Win of \\u0026lt;strong\\u0026gt;up to 100,000 euros\\u0026lt;\/strong\\u0026gt;.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Wanna get involved? Pop into your local PUMA shop next week and grab some laces, while they last!\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Forever tied \\u0026lt;strong\\u0026gt;together, we can make a difference\\u0026lt;\/strong\\u0026gt;.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003eAbout the Charity\\u003c\/h2\\u003e\\n\\u003cp\\u003eFounded in 2007, Women Win has given millions of girls and women across the world the opportunity to play sports and build leadership skills. The organization currently supports initiatives in Asia, the Pacific, Africa, Europe, and the Middle East as well as North, South and Central America.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe laces will be available at select PUMA stores and retail partners around the world, ahead of International Women\u2019s Day on March 8.\\u003c\/p\\u003e\\n\",\"width\":\"Wide\",\"style\":\"default\"} \/--><!-- wp:puma\/row-video {\"id\":\"9Mvy2i9MkHs\",\"title\":\"\",\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"width\":\"Wide\",\"content\":\"\\u003cp\\u003eSound fun? Get your purple PUMA laces and share your photo or video on Instagram with the hashtag #PUMAWomen. In exchange, PUMA will donate a Euro to Women Win!\\u003c\/p\\u003e\\n\"} \/-->","post_title":"PUMA Power: Women Win, with Purple Laces","post_excerpt":"Women\u2019s Day is just around the corner, and we\u2019ve got some very special plans! We\u2019ll be supporting girls and women in sport in an unexpected way\u2026 with shoe laces. Sound crazy? Well, crazy good maybe! The #PUMAWomen social media campaign starts next week, and here\u2019s how you can get involved\u2026\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"puma-power-women-win-with-purple-laces","to_ping":"","pinged":"","post_modified":"2025-09-19 14:56:18","post_modified_gmt":"2025-09-19 14:56:18","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=16854","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[3],"tags_input":[],"id":16854,"author":"5","date":"2020-02-28 08:15:17","date_gmt":"2020-02-28 07:15:17","content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1510,\"height\":840,\"file\":\"2020\/02\/WomensDay2.jpg\",\"filesize\":129046,\"sizes\":{\"medium\":{\"file\":\"WomensDay2-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":5891},\"large\":{\"file\":\"WomensDay2-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":63060},\"thumbnail\":{\"file\":\"WomensDay2-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":3667},\"medium_large\":{\"file\":\"WomensDay2-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":33690},\"trp-custom-language-flag\":{\"file\":\"WomensDay2-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":387}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":16878,\"alt\":\"Celebrate Women's Day with PUMA\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/02\/WomensDay2.jpg\",\"title\":\"WomensDay2\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"Equality in Sports, PUMA-Style\",\"content\":\"This International Women's Day, be a part of something... purple\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eWomen\u2019s Day is just around the corner, and we\u2019ve got some very special plans! We\u2019ll be supporting girls and women in sport in an unexpected way\u2026 with shoe laces. Sound crazy? Well, crazy good maybe! The #PUMAWomen social media campaign starts next week, and here\u2019s how you can get involved\u2026\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;The idea: \\u0026lt;strong\\u0026gt;with every footwear purchase\\u0026lt;\/strong\\u0026gt; leading up to and including International Women\u2019s Day, on March 8th, we\u2019ll be giving away ultraviolet laces. Afterwards, we\u2019ll make a donation of up to 100,000 euros to \\u0026lt;strong\\u0026gt;Women Win\\u0026lt;\/strong\\u0026gt;, an organization \\u0026lt;strong\\u0026gt;delivering girls\u2019 sport programs across the globe\\u0026lt;\/strong\\u0026gt;.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;The attention-catching \\u0026lt;strong\\u0026gt;ultraviolet laces\\u0026lt;\/strong\\u0026gt; make a bold visual statement and come with the message \\u0026lt;strong\\u0026gt;\u201cForever Tied Together\u201d\\u0026lt;\/strong\\u0026gt;. Beginning March 1, the laces will be given away with every footwear purchase at select \\u0026lt;strong\\u0026gt;retail locations globally\\u0026lt;\/strong\\u0026gt;, and for every pair of laces produced, \\u0026lt;strong\\u0026gt;PUMA will make a donation of 1 euro\\u0026lt;\/strong\\u0026gt;.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1920,\"height\":960,\"file\":\"2020\/02\/Hero-Womens-Day.jpg\",\"filesize\":180217,\"sizes\":{\"medium\":{\"file\":\"Hero-Womens-Day-300x150.jpg\",\"width\":300,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7453},\"large\":{\"file\":\"Hero-Womens-Day-1024x512.jpg\",\"width\":1024,\"height\":512,\"mime-type\":\"image\/jpeg\",\"filesize\":59619},\"thumbnail\":{\"file\":\"Hero-Womens-Day-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4493},\"medium_large\":{\"file\":\"Hero-Womens-Day-768x384.jpg\",\"width\":768,\"height\":384,\"mime-type\":\"image\/jpeg\",\"filesize\":34553},\"1536x1536\":{\"file\":\"Hero-Womens-Day-1536x768.jpg\",\"width\":1536,\"height\":768,\"mime-type\":\"image\/jpeg\",\"filesize\":135442},\"trp-custom-language-flag\":{\"file\":\"Hero-Womens-Day-18x9.jpg\",\"width\":18,\"height\":9,\"mime-type\":\"image\/jpeg\",\"filesize\":405}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":16855,\"alt\":\"PUMA Women's Day\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/02\/Hero-Womens-Day.jpg\",\"title\":\"Hero-Womens-Day\",\"aspect_ratio\":2,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"width\":1920,\"height\":960,\"file\":\"2020\/02\/Hero-Womens-Day.jpg\",\"filesize\":180217,\"sizes\":{\"medium\":{\"file\":\"Hero-Womens-Day-300x150.jpg\",\"width\":300,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7453},\"large\":{\"file\":\"Hero-Womens-Day-1024x512.jpg\",\"width\":1024,\"height\":512,\"mime-type\":\"image\/jpeg\",\"filesize\":59619},\"thumbnail\":{\"file\":\"Hero-Womens-Day-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4493},\"medium_large\":{\"file\":\"Hero-Womens-Day-768x384.jpg\",\"width\":768,\"height\":384,\"mime-type\":\"image\/jpeg\",\"filesize\":34553},\"1536x1536\":{\"file\":\"Hero-Womens-Day-1536x768.jpg\",\"width\":1536,\"height\":768,\"mime-type\":\"image\/jpeg\",\"filesize\":135442},\"trp-custom-language-flag\":{\"file\":\"Hero-Womens-Day-18x9.jpg\",\"width\":18,\"height\":9,\"mime-type\":\"image\/jpeg\",\"filesize\":405}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":16855,\"alt\":\"PUMA Women's Day\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/02\/Hero-Womens-Day.jpg\",\"title\":\"Hero-Womens-Day\",\"aspect_ratio\":2,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;Ambassadors, athletes, and social fans will also be sporting the laces. And for every unique Instagram post that includes the laces and \\u0026lt;strong\\u0026gt;#PUMAWomen\\u0026lt;\/strong\\u0026gt;, we\u2019ll donate 1 euro. Plus, on the days leading up to International Women\u2019s Day, PUMA will make \\u0026lt;strong\\u0026gt;additional donations\\u0026lt;\/strong\\u0026gt; for \\u0026lt;strong\\u0026gt;every minute played\\u0026lt;\/strong\\u0026gt; and\\u0026lt;strong\\u0026gt; goal or point scored by our athletes\\u0026lt;\/strong\\u0026gt;. The social media campaign and the donations made \\u0026lt;strong\\u0026gt;based on our athletes\u2019 performances will contribute up to 25,000\\u0026lt;\/strong\\u0026gt; euros to the total contribution to Women Win of \\u0026lt;strong\\u0026gt;up to 100,000 euros\\u0026lt;\/strong\\u0026gt;.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Wanna get involved? Pop into your local PUMA shop next week and grab some laces, while they last!\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Forever tied \\u0026lt;strong\\u0026gt;together, we can make a difference\\u0026lt;\/strong\\u0026gt;.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003eAbout the Charity\\u003c\/h2\\u003e\\n\\u003cp\\u003eFounded in 2007, Women Win has given millions of girls and women across the world the opportunity to play sports and build leadership skills. The organization currently supports initiatives in Asia, the Pacific, Africa, Europe, and the Middle East as well as North, South and Central America.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe laces will be available at select PUMA stores and retail partners around the world, ahead of International Women\u2019s Day on March 8.\\u003c\/p\\u003e\\n\",\"width\":\"Wide\",\"style\":\"default\"} \/--><!-- wp:puma\/row-video {\"id\":\"9Mvy2i9MkHs\",\"title\":\"\",\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"width\":\"Wide\",\"content\":\"\\u003cp\\u003eSound fun? Get your purple PUMA laces and share your photo or video on Instagram with the hashtag #PUMAWomen. In exchange, PUMA will donate a Euro to Women Win!\\u003c\/p\\u003e\\n\"} \/-->","title":"PUMA Power: Las mujeres ganan, con cordones morados","excerpt":"El D\u00eda de la Mujer est\u00e1 a la vuelta de la esquina y tenemos planes muy especiales. Apoyaremos a las ni\u00f1as y mujeres deportistas de una forma inesperada: con cordones. \u00bfTe parece una locura? Bueno, una locura buena, \u00a1quiz\u00e1! La campa\u00f1a #PUMAWomen en las redes sociales empieza la semana que viene, y aqu\u00ed tienes c\u00f3mo participar...","status":"publish","password":"","name":"puma-power-women-win-with-purple-laces","modified":"2025-09-19 14:56:18","modified_gmt":"2025-09-19 14:56:18","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[3],"datetime_local":"28 de febrero de 2020, 7:15","date_local":"28 de febrero de 2020","time_local":"7:15","slug":"puma-power-women-win-with-purple-laces","url":"https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-power-women-win-with-purple-laces\/","featured_image":{"width":1510,"height":840,"file":"2020\/02\/WomensDay2.jpg","filesize":129046,"sizes":{"medium":{"file":"WomensDay2-300x167.jpg","width":300,"height":167,"mime-type":"image\/jpeg","filesize":5891},"large":{"file":"WomensDay2-1024x570.jpg","width":1024,"height":570,"mime-type":"image\/jpeg","filesize":63060},"thumbnail":{"file":"WomensDay2-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":3667},"medium_large":{"file":"WomensDay2-768x427.jpg","width":768,"height":427,"mime-type":"image\/jpeg","filesize":33690},"trp-custom-language-flag":{"file":"WomensDay2-18x10.jpg","width":18,"height":10,"mime-type":"image\/jpeg","filesize":387}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":16878,"alt":"Celebrate Women's Day with PUMA","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/02\/WomensDay2.jpg","title":"D\u00edaDeLaMujer2","aspect_ratio":1.7976190476190477,"focalPointLeft":0.5,"focalPointTop":0},"headline":"PUMA Power: Women Win, with Purple Laces","categories":[{"term_id":3,"name":"Sportstyle","slug":"sportstyle","term_group":0,"term_taxonomy_id":3,"taxonomy":"category","description":"","parent":0,"count":415,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/es\/category\/sportstyle\/"}],"theCategory":{"term_id":3,"name":"Sportstyle","slug":"sportstyle","term_group":0,"term_taxonomy_id":3,"taxonomy":"category","description":"","parent":0,"count":415,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/es\/category\/sportstyle\/"},"isFeaturedArticle":true,"isTopArticle":true},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts\/16854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/comments?post=16854"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts\/16854\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/media\/16878"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/media?parent=16854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/categories?post=16854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}