{"id":15187,"date":"2019-11-25T16:55:50","date_gmt":"2019-11-25T15:55:50","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=15187"},"modified":"2025-09-19T14:57:09","modified_gmt":"2025-09-19T14:57:09","slug":"puma-and-balmains-new-fashion-frontier","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-and-balmains-new-fashion-frontier\/","title":{"rendered":"La nueva frontera de la moda de PUMA y BALMAIN"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/es\/\">Inicio<\/a>\/\n        <a href=\"\/es\/category\/sportstyle\/\">Sportstyle<\/a>\/\n        La nueva frontera de la moda de PUMA y BALMAIN\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/11\/H3-Balmain-Launch-Event.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/es\/category\/sportstyle\/\">Sportstyle<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsportstyle%2Fpuma-and-balmains-new-fashion-frontier%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsportstyle%2Fpuma-and-balmains-new-fashion-frontier%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-and-balmains-new-fashion-frontier\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsportstyle%2Fpuma-and-balmains-new-fashion-frontier%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >Juntos m\u00e1s fuertes: El lujo y el ocio unen sus fuerzas<\/h1>\n        <div class=\"articleintro\" >La nueva frontera de la moda de PUMA y BALMAIN<\/div>\n        <div class=\"date\">25 de noviembre de 2019 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;PUMA and BALMAIN\\u2019s new fashion frontier&quot;, \"text\": &quot;Luxury and athleisure, long rivals in the fashion scene, are joining forces, making a strong appearance on the new fashion frontier.\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-and-balmains-new-fashion-frontier\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-and-balmains-new-fashion-frontier\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-and-balmains-new-fashion-frontier\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsportstyle%2Fpuma-and-balmains-new-fashion-frontier%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsportstyle%2Fpuma-and-balmains-new-fashion-frontier%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">El lujo y el athleisure, durante mucho tiempo rivales en la escena de la moda, est\u00e1n uniendo sus fuerzas, apareciendo con fuerza en la nueva frontera de la moda.<\/span>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>PUMA y BALMAIN celebraron el lanzamiento de su primera colaboraci\u00f3n creativa, y<strong> Cara Delevingne <\/strong>se asoci\u00f3 con el director creativo de BALMAIN <strong>Olivier Rousteing<\/strong> para que el lanzamiento fuera un \u00e9xito rotundo. El evento VIP, que tuvo lugar el 21 de noviembre en Los \u00c1ngeles (California), fue noticia en L.A. Times y Vogue, y despert\u00f3 el inter\u00e9s de los amantes de la moda de todo el mundo, gracias en parte a invitados especiales como <strong>Shanina Shaik, Eva Longoria y Alessandra Ambrosio<\/strong> (entre otros).<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image multi 1 -->\n<div class=\"row rowImages3 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/11\/G6-Amber-Heard-Balmain.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t\t\t<div class=\"descr\">\n\t\t\t\t\t\tLa actriz Amber Heard\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/11\/G5-Allessandra-Ambrosio.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t\t\t<div class=\"descr\">\n\t\t\t\t\t\tLa supermodelo Alessandra Ambrosio\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/11\/G8-Eva-Longoria-Balmain.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t\t\t<div class=\"descr\">\n\t\t\t\t\t\tActriz Eva Longoria\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-15187-18\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/11\/cara-and-olivia-15-second-4x5.mp4?_=18\"><\/source><source type=\"video\/mp4\" src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/11\/cara-and-olivia-15-second-4x5.mp4?_=18\"><\/source><a href=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/11\/cara-and-olivia-15-second-4x5.mp4\">https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/11\/cara-and-olivia-15-second-4&#215;5.mp4<\/a><\/video><\/div>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Los asistentes entraron en el espacio industrial y se encontraron con sacos de boxeo dise\u00f1ados a medida y un ring de boxeo en el centro, dispuestos en una exposici\u00f3n interactiva. Una vez dentro, se anim\u00f3 a los invitados a <strong>luchar contra un oponente inesperado... ellos mismos<\/strong>. Tras hacerse un selfie en un quiosco, la imagen de cada invitado se proyect\u00f3 contra una pared acolchada. A continuaci\u00f3n, con un par de guantes de boxeo, se animaba a las estrellas a golpear su imagen o a interactuar con su clon en pantalla.<br\/>\n<br\/>La diversi\u00f3n se capt\u00f3 mediante tecnolog\u00eda de realidad aumentada y cada invitado recibi\u00f3 un v\u00eddeo de 15 segundos en el que aparec\u00eda interactuando con su viva imagen. La actividad fue todo un \u00e9xito, ya que dio a los invitados VIP algo de lo que hablar mucho despu\u00e9s del evento.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image multi 1 -->\n<div class=\"row rowImages2 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/11\/G1-Balmain-Launch-Event.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/11\/G2-Balmain-Launch-Event.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" ><p>Se trata de la confianza en uno mismo, el amor, la comunidad, la comunicaci\u00f3n. La relaci\u00f3n que tienes contigo mismo. Que todo el mundo merece sentirse bien y bello.<\/p>\n<br\/><br\/>La embajadora de PUMA Cara Delavingne, sobre la colecci\u00f3n PUMA x<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>La velada concluy\u00f3 con una <strong>alto rendimiento<\/strong> donde se present\u00f3 la colecci\u00f3n de 35 piezas, que culmin\u00f3 con la aparici\u00f3n especial de la embajadora de PUMA Cara Delivingne y el director creativo de BALMAIN Olivier Rousteing. La actuaci\u00f3n se hizo eco de la <strong>El esp\u00edritu de la campa\u00f1a PUMA x BALMAIN<\/strong> e incluy\u00f3 actuaciones en solitario, d\u00faos y momentos de grupo en los que se mostr\u00f3 la danza a trav\u00e9s de un equilibrio equitativo de amor y odio. Luchando la buena batalla.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-15187-19\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/11\/performance-vid-2-4x5.mp4?_=19\"><\/source><source type=\"video\/mp4\" src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/11\/performance-vid-2-4x5.mp4?_=19\"><\/source><a href=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/11\/performance-vid-2-4x5.mp4\">https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/11\/performance-vid-2-4&#215;5.mp4<\/a><\/video><\/div>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Cr\u00e9ditos de las im\u00e1genes: Getty Images<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>Siente el esp\u00edritu PUMA x BALMAIN<\/h2>\n<div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-15187-20\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/11\/atmosphere-4x5-1.mp4?_=20\" \/><a href=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/11\/atmosphere-4x5-1.mp4\">https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/11\/atmosphere-4&#215;5-1.mp4<\/a><\/video><\/div>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnWide\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >Los invitados especiales acudieron vestidos de PUMA x BALMAIN<\/h2>\n    <\/div>\n<\/div>\n<!-- row image slider -->\n\n<div class=\"row rowSlider1 spacing\">\n    <div class=\"col\">\n        <div class=\"arrowCircleCenter arrowBorder swiperoutside-button-prev swipeprev380b9364-d2b8-4bbe-9656-498ada81a4a9\"><\/div>\n    <\/div>\n\t<div id=\"swipe_380b9364-d2b8-4bbe-9656-498ada81a4a9\" class=\"swiper myswiper scrollAnim\" data-ssize=\"1\" data-id=\"380b9364-d2b8-4bbe-9656-498ada81a4a9\">\n\t\t<div class=\"swiper-wrapper\">\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:0.69230769230769 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/11\/M6-Bella-Thorne-Balmain.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:0.69230769230769 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/11\/M6-Angus-Cloud-Balmain.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:0.69230769230769 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/11\/M4-Eva-Longoria-Balmain-2.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:0.69230769230769 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/11\/M1-Cara-Delevingne-Balmain-1.jpg);background-position: 50% 0%;\"><\/div>\n\t\t<\/div>\n\t<\/div>\n        <div class=\"col\">\n        <div class=\"arrowCircleCenter arrowBorder swiperoutside-button-next swipenext380b9364-d2b8-4bbe-9656-498ada81a4a9\"><\/div>\n        <\/div>\n<\/div>\n\n\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnWide\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >Cara sobre la colaboraci\u00f3n<\/h2>\n    <\/div>\n<\/div>\n<!-- row quote slider -->\n<div class=\"row quoteSlider rowSlider1 spacing\" style=\"min-height:100px\">\n\n\t<div class=\"col\" style=\"\">\n\t\t<div class=\"nomobile vertCenter arrowBorder swiperoutside-button-prev swipepreva2a147b7-cc5a-4f37-92ca-27171c8a0e2d\"><\/div>\n\t<\/div>\n\t<div id=\"swipe_a2a147b7-cc5a-4f37-92ca-27171c8a0e2d\" class=\"col swiper myswiper\" data-ssize=\"1\" data-id=\"a2a147b7-cc5a-4f37-92ca-27171c8a0e2d\" data-pagination=\"true\">\n\t\t<div class=\"swiper-wrapper\">\n\t\t    <div class=\"articleText swiper-slide swiper-slide1\"><div class=\"swipeQuote textStyle_quote\"> <p>Balmain tiene una fiereza en su marca similar a la de PUMA y me entusiasm\u00f3 pensar en lo que podr\u00edamos hacer juntos. Estoy muy orgulloso del resultado de esta colaboraci\u00f3n.<\/p>\n<br\/><br\/>Cara Delevingne <br\/><br\/><b><\/b><\/div><\/div>\n\t\t    <div class=\"articleText swiper-slide swiper-slide1\"><div class=\"swipeQuote textStyle_quote\"> Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore <br\/><br\/><b><\/b><\/div><\/div>\n\t\t    \n\t\t    \n\t\t    \n\t\t    \n\t\t<\/div>\n\t\t<div class=\"swipepagination\" style=\"\"><\/div>\n\t<\/div>\n\t<div class=\"col\" style=\"\">\n\t\t<div class=\"nomobile vertCenter arrowBorder swiperoutside-button-next swipenexta2a147b7-cc5a-4f37-92ca-27171c8a0e2d\"><\/div>\n\t<\/div>\n<\/div>\n\n<!-- row image single -->\n<div class=\"row rowSingleColumnNarrow spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Narrow;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/11\/M5-Balmain-Show-LA-Cara-Olivier.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t\t<div class=\"descr\">Cara Delevingne y Olivier Rousteing viendo el desfile.<\/div>\n\t<\/div>\n<\/div>\n\n<div class=\"row articleMulti1 spacing\">\n\t    <div class=\"col articleTeaser\" >\n\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-balmain-and-cara-delevingne-team-up-for-first-ever-collaboration\/\" \n\t\t\t     tabindex=\"-1\" \n\t\t\t    id=\"14548\"\n\t\t\t     style=\"width:100%;position:relative;overflow:hidden;\t\t\t    aspect-ratio:1\t\t\t    ;\" >\n\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t    class=\"hoverZoom\"\n\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/10\/Header-Cara-Balmain.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/es\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n\t        <h4>PUMA, BALMAIN y Cara Delevingne se unen en su primera colaboraci\u00f3n<\/h4>\n\t\t\t<div class=\"description shortExcerpt\">\n\t\t\t\tCara Delevingne ha sido una de las embajadoras de marca m\u00e1s prol\u00edficas de PUMA desde 2016. Ahora, la actriz y modelo inglesa ha unido fuerzas con BALMAIN para crear su primera colecci\u00f3n para PUMA.\nLa colaboraci\u00f3n tomar\u00e1 la forma de dos colecciones c\u00e1psula de edici\u00f3n limitada, que estar\u00e1n disponibles en todo el mundo el 21 de noviembre.\nEn la campa\u00f1a inspirada en el boxeo, Cara ser\u00e1 la protagonista junto a su amigo y director creativo de BALMAIN, Olivier Rousteing.\n\n\n\n\t\t\t<\/div>\n\t\t\t<a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-balmain-and-cara-delevingne-team-up-for-first-ever-collaboration\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>El lujo y el athleisure, durante mucho tiempo rivales en la escena de la moda, est\u00e1n uniendo sus fuerzas, apareciendo con fuerza en la nueva frontera de la moda.<\/p>","protected":false},"author":4,"featured_media":15199,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":true,"is_featured_article":true,"EasyPostViewCounter":8440,"meta-headline":"","footnotes":""},"categories":[3],"class_list":["post-15187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportstyle"],"fullData":{"ID":15187,"post_author":"4","post_date":"2019-11-25 16:55:50","post_date_gmt":"2019-11-25 15:55:50","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2019\/11\/H3-Balmain-Launch-Event.jpg\",\"filesize\":146548,\"sizes\":{\"medium\":{\"file\":\"H3-Balmain-Launch-Event-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":12286},\"large\":{\"file\":\"H3-Balmain-Launch-Event-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":109619},\"thumbnail\":{\"file\":\"H3-Balmain-Launch-Event-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7427},\"medium_large\":{\"file\":\"H3-Balmain-Launch-Event-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":64326},\"trp-custom-language-flag\":{\"file\":\"H3-Balmain-Launch-Event-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":453}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":15199,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/11\/H3-Balmain-Launch-Event.jpg\",\"title\":\"H3-Balmain-Launch-Event\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"Stronger together: Luxury \\u0026 athleisure join forces\",\"content\":\"PUMA and BALMAIN\u2019s new fashion frontier\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eLuxury and athleisure, long rivals in the fashion scene, are joining forces, making a strong appearance on the new fashion frontier.\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;PUMA and BALMAIN celebrated the launch of their first creative collaboration, and\\u0026lt;strong\\u0026gt; Cara Delevingne \\u0026lt;\/strong\\u0026gt;teamed up with BALMAIN creative director \\u0026lt;strong\\u0026gt;Olivier Rousteing\\u0026lt;\/strong\\u0026gt; to make the launch a resounding success. The VIP event, which took place on November 21st\u00a0in Los Angeles, California, made headlines in the L.A. Times and Vogue, raising the eyebrows of fashionistas across the globe, thanks in part to special guests like \\u0026lt;strong\\u0026gt;Shanina Shaik, Eva Longoria, and Alessandra Ambrosio\\u0026lt;\/strong\\u0026gt; (amongst others).\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-multi {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2019\/11\/G6-Amber-Heard-Balmain.jpg\",\"filesize\":144865,\"sizes\":{\"medium\":{\"file\":\"G6-Amber-Heard-Balmain-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":11947},\"large\":{\"file\":\"G6-Amber-Heard-Balmain-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":87096},\"thumbnail\":{\"file\":\"G6-Amber-Heard-Balmain-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6342},\"medium_large\":{\"file\":\"G6-Amber-Heard-Balmain-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":53784},\"trp-custom-language-flag\":{\"file\":\"G6-Amber-Heard-Balmain-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":424}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":15190,\"alt\":\"\",\"caption\":\"Actress Amber Heard\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/11\/G6-Amber-Heard-Balmain.jpg\",\"title\":\"G6-Amber-Heard-Balmain\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":1510,\"height\":840,\"file\":\"2019\/11\/G5-Allessandra-Ambrosio.jpg\",\"filesize\":171780,\"sizes\":{\"medium\":{\"file\":\"G5-Allessandra-Ambrosio-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":13060},\"large\":{\"file\":\"G5-Allessandra-Ambrosio-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":96937},\"thumbnail\":{\"file\":\"G5-Allessandra-Ambrosio-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":8225},\"medium_large\":{\"file\":\"G5-Allessandra-Ambrosio-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":60169},\"trp-custom-language-flag\":{\"file\":\"G5-Allessandra-Ambrosio-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":424}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":15189,\"alt\":\"\",\"caption\":\"Supermodel Alessandra Ambrosio\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/11\/G5-Allessandra-Ambrosio.jpg\",\"title\":\"G5-Allessandra-Ambrosio\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":1510,\"height\":840,\"file\":\"2019\/11\/G8-Eva-Longoria-Balmain.jpg\",\"filesize\":139627,\"sizes\":{\"medium\":{\"file\":\"G8-Eva-Longoria-Balmain-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":9408},\"large\":{\"file\":\"G8-Eva-Longoria-Balmain-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":71686},\"thumbnail\":{\"file\":\"G8-Eva-Longoria-Balmain-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5062},\"medium_large\":{\"file\":\"G8-Eva-Longoria-Balmain-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":41978},\"trp-custom-language-flag\":{\"file\":\"G8-Eva-Longoria-Balmain-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":431}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":15188,\"alt\":\"\",\"caption\":\"Actress Eva Longoria\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/11\/G8-Eva-Longoria-Balmain.jpg\",\"title\":\"G8-Eva-Longoria-Balmain\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[true,true,true],\"aspect\":\"0\",\"style\":\"3\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cdiv style=\\u0022width: 640px;\\u0022 class=\\u0022wp-video\\u0022\\u003e\\u003cvideo class=\\u0022wp-video-shortcode\\u0022 id=\\u0022video-15187-18\\u0022 width=\\u0022640\\u0022 height=\\u0022360\\u0022 preload=\\u0022metadata\\u0022 controls=\\u0022controls\\u0022\\u003e\\u003csource type=\\u0022video\/mp4\\u0022 src=\\u0022https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/11\/cara-and-olivia-15-second-4x5.mp4?_=18\\u0022\\u003e\\u003c\/source\\u003e\\u003csource type=\\u0022video\/mp4\\u0022 src=\\u0022https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/11\/cara-and-olivia-15-second-4x5.mp4?_=18\\u0022\\u003e\\u003c\/source\\u003e\\u003ca href=\\u0022https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/11\/cara-and-olivia-15-second-4x5.mp4\\u0022\\u003ehttps:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/11\/cara-and-olivia-15-second-4x5.mp4\\u003c\/a\\u003e\\u003c\/video\\u003e\\u003c\/div\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;Attendees entered the industrial space to find custom-designed punching bags and a boxing ring in the center, set up in an interactive exhibit. Once inside, guests were encouraged to \\u0026lt;strong\\u0026gt;fight an unexpected opponent\u2026 themselves\\u0026lt;\/strong\\u0026gt;. After taking a selfie of themselves in a kiosk, each guest\u2019s image was projected against a padded wall. Then, using a pair of boxing gloves, the stars were encouraged to punch the image of themselves, or otherwise interact with their on-screen clone.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;The fun was captured via Augmented Reality technology and each guest received a :15 second video of themselves interacting with their spitting image. The activity achieved \u201cknock-out\u201d status for giving VIPs something to talk about long after the event!\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-multi {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2019\/11\/G1-Balmain-Launch-Event.jpg\",\"filesize\":288999,\"sizes\":{\"medium\":{\"file\":\"G1-Balmain-Launch-Event-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":14297},\"large\":{\"file\":\"G1-Balmain-Launch-Event-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":120143},\"thumbnail\":{\"file\":\"G1-Balmain-Launch-Event-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6605},\"medium_large\":{\"file\":\"G1-Balmain-Launch-Event-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":71626},\"trp-custom-language-flag\":{\"file\":\"G1-Balmain-Launch-Event-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":422}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":15194,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/11\/G1-Balmain-Launch-Event.jpg\",\"title\":\"G1-Balmain-Launch-Event\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":1510,\"height\":840,\"file\":\"2019\/11\/G2-Balmain-Launch-Event.jpg\",\"filesize\":217227,\"sizes\":{\"medium\":{\"file\":\"G2-Balmain-Launch-Event-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":10234},\"large\":{\"file\":\"G2-Balmain-Launch-Event-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":89127},\"thumbnail\":{\"file\":\"G2-Balmain-Launch-Event-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5356},\"medium_large\":{\"file\":\"G2-Balmain-Launch-Event-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":52273},\"trp-custom-language-flag\":{\"file\":\"G2-Balmain-Launch-Event-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":392}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":15195,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/11\/G2-Balmain-Launch-Event.jpg\",\"title\":\"G2-Balmain-Launch-Event\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false,false],\"aspect\":\"0\",\"style\":\"2\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cp\\u003eIt\u2019s about self-belief, love, community, communication. The relationship you have with yourself. That everyone deserves to feel good and beautiful.\\u003c\/p\\u003e\\n\\u003cbr\/\\u003e\\u003cbr\/\\u003ePUMA Ambassador Cara Delavingne, on the PUMA x collection\",\"width\":\"Wide\",\"style\":\"quote\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;The evening ended with a \\u0026lt;strong\\u0026gt;powerful performance\\u0026lt;\/strong\\u0026gt; where the 35-piece collection was showcased, culminating in the special appearance by PUMA Ambassador Cara Delivingne and BALMAIN Creative Director Olivier Rousteing. The performance echoed the \\u0026lt;strong\\u0026gt;PUMA x BALMAIN campaign\u2019s spirit\\u0026lt;\/strong\\u0026gt; and included solo performances, duets and group moments showcasing dance through an equal balance of love and hate. 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14:57:09","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=15187","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[3],"tags_input":[],"id":15187,"author":"4","date":"2019-11-25 16:55:50","date_gmt":"2019-11-25 15:55:50","content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2019\/11\/H3-Balmain-Launch-Event.jpg\",\"filesize\":146548,\"sizes\":{\"medium\":{\"file\":\"H3-Balmain-Launch-Event-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":12286},\"large\":{\"file\":\"H3-Balmain-Launch-Event-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":109619},\"thumbnail\":{\"file\":\"H3-Balmain-Launch-Event-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7427},\"medium_large\":{\"file\":\"H3-Balmain-Launch-Event-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":64326},\"trp-custom-language-flag\":{\"file\":\"H3-Balmain-Launch-Event-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":453}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":15199,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/11\/H3-Balmain-Launch-Event.jpg\",\"title\":\"H3-Balmain-Launch-Event\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"Stronger together: Luxury \\u0026 athleisure join forces\",\"content\":\"PUMA and BALMAIN\u2019s new fashion frontier\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eLuxury and athleisure, long rivals in the fashion scene, are joining forces, making a strong appearance on the new fashion frontier.\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;PUMA and BALMAIN celebrated the launch of their first creative collaboration, and\\u0026lt;strong\\u0026gt; Cara Delevingne \\u0026lt;\/strong\\u0026gt;teamed up with BALMAIN creative director \\u0026lt;strong\\u0026gt;Olivier Rousteing\\u0026lt;\/strong\\u0026gt; to make the launch a resounding success. The VIP event, which took place on November 21st\u00a0in Los Angeles, California, made headlines in the L.A. 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