{"id":13388,"date":"2019-09-09T08:47:37","date_gmt":"2019-09-09T06:47:37","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=13388"},"modified":"2025-09-28T08:55:33","modified_gmt":"2025-09-28T08:55:33","slug":"willpower","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/es\/sportstyle\/willpower\/","title":{"rendered":"Fuerza de voluntad: c\u00f3mo desarrollarla y fortalecerla"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/es\/\">Inicio<\/a>\/\n        <a href=\"\/es\/category\/sportstyle\/\">Sportstyle<\/a>\/\n        Fuerza de voluntad: C\u00f3mo construir y fortalecer\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"Two people climb a mountain toegether and showing tremendous willpower\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/07\/WillPower_H.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/es\/category\/sportstyle\/\">Sportstyle<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsportstyle%2Fwillpower%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsportstyle%2Fwillpower%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/es\/sportstyle\/willpower\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsportstyle%2Fwillpower%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >Fuerza de voluntad: c\u00f3mo desarrollarla y fortalecerla<\/h1>\n        <div class=\"articleintro\" >Construir el motor de la productividad y el \u00e9xito<\/div>\n        <div class=\"date\">9 de septiembre de 2019 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;Willpower: How to build and strengthen&quot;, \"text\": &quot;Life is a constant test of willpower; the will to succeed, to overcome, or to push through in the face of adversity. Commonly referred to as \\u201cself-discipline\\u201d, willpower is the basis of almost every success story.\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/es\/sportstyle\/willpower\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/es\/sportstyle\/willpower\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/es\/sportstyle\/willpower\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsportstyle%2Fwillpower%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsportstyle%2Fwillpower%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">La vida es una prueba constante de fuerza de voluntad: la voluntad de triunfar, de vencer o de seguir adelante ante la adversidad. Com\u00fanmente conocida como \u201cautodisciplina\u201d, la fuerza de voluntad es la base de casi todas las historias de \u00e9xito.<\/span>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Definida como el \u201ccontrol ejercido para hacer algo o refrenar impulsos\u201d, la fuerza de voluntad consiste en <strong>determinaci\u00f3n, compromiso, empuje, autodisciplina y un fuerte sentido del prop\u00f3sito.<\/strong> Como dice la Asociaci\u00f3n Americana de Psicolog\u00eda \u201cLa fuerza de voluntad es la capacidad de resistirse a las tentaciones a corto plazo para alcanzar objetivos a largo plazo\u201d.\nGran parte de la consecuci\u00f3n de nuestros objetivos de salud y forma f\u00edsica depende de nuestra voluntad de alcanzarlos y mantener la concentraci\u00f3n a pesar de los retos que puedan surgir por el camino.\nTanto si quiere <strong>dejar de fumar, correr una marat\u00f3n de menos de 3 horas o simplemente dar tus pasos diarios<\/strong> habr\u00e1 muchos baches y bloqueos en el camino, y la fuerza de voluntad es la clave para reducir estos obst\u00e1culos a peque\u00f1os badenes.<br\/>\n<br\/>Las personas que carecen de fuerza de voluntad suelen ser tachadas de d\u00e9biles, perezosas o faltas de empuje. Hay una sensaci\u00f3n de indecisi\u00f3n, letargo y estancamiento, de indiferencia. Esta combinaci\u00f3n de rasgos har\u00eda dif\u00edcil llegar a tiempo al trabajo, por no hablar de completar una larga carrera de entrenamiento bajo una lluvia torrencial. As\u00ed que esta f\u00e9rrea determinaci\u00f3n <strong>\u00bfes algo que se puede construir y desarrollar o es finito, una mano echada al nacer?<\/strong><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Fuerza de voluntad: \u00bfPuedes construirla?<\/span>\n<br\/>Buenas noticias. Los estudios demuestran que <strong>la fuerza de voluntad no es un rasgo innato<\/strong> Se nace con \u00e9l o sin \u00e9l.\nAunque existe cierta controversia, los estudios demuestran que debe considerarse un m\u00fasculo. Se cree que <strong>fuerza de voluntad, tiene que ejercitarse para fortalecerse.<\/strong> Y en el caso de un uso excesivo o una carga de trabajo elevada, tendr\u00e1s que dejar tiempo para el descanso y la recuperaci\u00f3n a fin de reconstruir la fuerza de voluntad. Los estudios demuestran que, al igual que un m\u00fasculo, la fuerza de voluntad puede fatigarse tras dedicar demasiado tiempo a actividades que requieren autocontrol. Ahora se sabe que la fuerza de voluntad depende del nivel de energ\u00eda disponible en nuestro cerebro en un momento dado. De ah\u00ed que las personas tomen malas decisiones por la tarde, sobre todo en d\u00edas estresantes.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Aprovecha y refuerza tu fuerza de voluntad siguiendo estos 3 consejos:<\/span>\n<br\/>\u00a0<br\/>\n<br\/>\u00a0<br\/>\n<br\/><strong>Tapar las goteras<\/strong>\nLa estructura da libertad. Dedica tiempo a racionalizar las pr\u00e1cticas diarias de forma que <strong>elimina la toma de decisiones innecesarias.<\/strong> Cuando estas acciones cotidianas se convierten en h\u00e1bitos inconscientes, resultan mucho menos agotadoras. Algo tan sencillo como racionalizar lo que desayunas, tu rutina matutina y la forma en que llegas al trabajo har\u00e1 que la ma\u00f1ana sea menos agotadora y te dar\u00e1 m\u00e1s posibilidades de tener una tarde concentrada.<br\/>\n<br\/>\u00a0<br\/>\n<br\/><strong>Rellene sus almacenes<\/strong>\nAnte todo, reduzca su carga mental diaria. <strong>Dedica tiempo a la soledad y al juego,<\/strong> Mantente alejado de la tecnolog\u00eda y deja tiempo para el descanso mental y la recuperaci\u00f3n.\nA continuaci\u00f3n, haz un hueco para conectar con lo que realmente te motiva.\nA menudo, la fuerza de voluntad puede flaquear cuando no estamos realmente conectados con un resultado o un objetivo concreto. Es mucho m\u00e1s dif\u00edcil retrasar la gratificaci\u00f3n o superar los bloqueos del camino cuando nos resulta indiferente el punto final.\nAclare por qu\u00e9 quiere lograr un determinado resultado y aseg\u00farese de que es algo verdaderamente importante para usted (o al menos algo que puede hacer relevante para usted). Cuando trabajas por un objetivo mayor, \u00a1los d\u00edas de lluvia no te detendr\u00e1n!<br\/>\n<br\/>\u00a0<br\/>\n<br\/><strong>Crear una red de apoyo<\/strong>\nPara esos d\u00edas en los que la fuerza de voluntad toca fondo, <strong>tener una red de apoyo s\u00f3lida es tu red de seguridad.<\/strong> Incluso con un gran empuje y determinaci\u00f3n, todos somos humanos. Habr\u00e1 d\u00edas planos y d\u00edas en los que el estr\u00e9s, el trabajo, el tiempo o las emociones sean abrumadores. Contar con un entrenador o un equipo de entrenamiento que te levante el \u00e1nimo y te devuelva al buen camino marca la diferencia.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>No siempre se trata de machacar, hay que ser inteligente. Como dice el refr\u00e1n, \u201cdonde hay voluntad, hay un camino\u201d. Acumula reservas y evita agotar tu fuerza de voluntad innecesariamente. <strong>Entrena ese \u201cm\u00fasculo\u201d tuyo y dale mucho descanso entre actividades que requieran un gran autocontrol.<\/strong>\nDedique tiempo a racionalizar sus h\u00e1bitos positivos para reducir la fatiga met\u00e1lica de las decisiones peque\u00f1as y de bajo impacto. Guarda tus reservas de fuerza de voluntad para las decisiones que realmente impulsan el \u00e9xito.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row contact box -->\n<div class=\"gradient3\">\n<div class=\"row rowTwoColumnsNarrow spacing articleText\" >\n    <div class=\"col\" style=\"height: 100%;display: grid;align-items: self-end;padding-bottom: 50px;\">\n        <div class=\"\">\n            <h2 data-no-translation=\"\" data-trp-gettext=\"\">\u00bfIdeas, comentarios o preguntas?<\/h2>\n            H\u00e1ganoslo saber.<br\/><br\/>\n            <a href=\"mailto:CATchUp@puma.com\"><span class=\"buttonSec\" data-no-translation=\"\" data-trp-gettext=\"\">Escriba un correo electr\u00f3nico<\/span><\/a>\n        <\/div>\n    <\/div>\n    <div class=\"col\">\n        <div class=\"bgimage\" style=\"aspect-ratio: 1.2735849056604; background-image: url('\/wp-content\/themes\/puma-catchup-theme\/public\/img\/contact_box.png'); background-size: cover;background-position: 50% 50%;width:100%\"><\/div>\n    <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnNarrow spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Narrow;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"In Collaboration\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2016\/11\/HP_M.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 58% 39%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t\t<div class=\"descr\">Hannah Porteous es entrenadora personal y coach de bienestar en S\u00eddney (Australia). Es fundadora de la comunidad de mujeres #PARKSWEAT (www.parksweat.com) y de Sydney Trail Sisters (@sydney_trail_sisters).<\/div>\n\t<\/div>\n<\/div>\n<!-- row category header -->\n<div class=\"row rowCategoryHeader\" style=\"grid-template-columns:1fr\">\n    <div class=\"col\" style=\"display: flex; align-items: baseline;\">\n        <h2 class=\"bgPuma\">\n            <span>\u00bfQu\u00e9 m\u00e1s hay?<\/span>\n        <\/h2>\n    <\/div>\n\n<\/div>\n\n<div class=\"row rowSlider3 spacing scrollAnim\">\n    <div class=\"nomobile swiperArrow swiper-button-prev swipeprev4f30a2f2-eedc-4d4a-b2c7-26ea78c239ba\" style=\"top:unset;margin-top: 170px;margin-left:15px;\"><\/div>\n    <div class=\"nomobile swiperArrow swiper-button-next swipenext4f30a2f2-eedc-4d4a-b2c7-26ea78c239ba\" style=\"top:unset;margin-top: 170px;margin-right:15px;\"><\/div>\n\t<div id=\"swipe_4f30a2f2-eedc-4d4a-b2c7-26ea78c239ba\" class=\"swiper myswiper\" data-ssize=\"4\" data-id=\"4f30a2f2-eedc-4d4a-b2c7-26ea78c239ba\">\n\t\t<div class=\"swiper-wrapper\">\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/sports\/how-to-lace-your-future-boots\/\" \n                     tabindex=\"-1\" \n                    id=\"9178\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/05\/NETFIT-Lacing-H1.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/es\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Deportes<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/es\/sports\/how-to-lace-your-future-boots\/\">C\u00f3mo atarse las futuras botas<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Un ajuste perfecto es lo que vale la pena en el campo cuando se trata de la bota de f\u00fatbol perfecta. Con nuestra tecnolog\u00eda NETFIT que hemos aplicado a la PUMA FUTURE ya no se trata de la bota perfecta, sino del cord\u00f3n perfecto.\n\u00a0\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/es\/sports\/how-to-lace-your-future-boots\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/sports\/black-is-the-new-yellow-fans-cant-get-enough-of-bvbs-black-dusseldorf-match-jersey\/\" \n                     tabindex=\"-1\" \n                    id=\"15383\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/12\/H2-BVB-Black-Jersey.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/es\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Deportes<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/es\/sports\/black-is-the-new-yellow-fans-cant-get-enough-of-bvbs-black-dusseldorf-match-jersey\/\">La camiseta del BVB de PUMA paraliza la tienda de los aficionados<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Los hinchas del BVB enloquecidos tras el 5:0 de su equipo \u201crompen\u201d la tienda online del BVB. PUMA mand\u00f3 hacer exactamente 9009 camisetas especiales del BVB, pero todo el lote se agot\u00f3 al cabo de dos horas y media.\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/es\/sports\/black-is-the-new-yellow-fans-cant-get-enough-of-bvbs-black-dusseldorf-match-jersey\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/how-to-keep-your-sneakers-shiny-and-new\/\" \n                     tabindex=\"-1\" \n                    id=\"12629\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/05\/H1-Clean-Sneakers.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 50%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/es\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/how-to-keep-your-sneakers-shiny-and-new\/\">S\u00ed, \u00a1puedes meter las zapatillas en la lavadora!<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    A todos nos gustan las zapatillas. Y las llevamos mucho. De ah\u00ed que tarde o temprano llegue el d\u00eda en que ya no parezcan nuevas. Es entonces cuando surge la pregunta: \u00bfLavadora s\u00ed o lavadora no?\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/how-to-keep-your-sneakers-shiny-and-new\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/sports\/f1-champion-lewis-hamilton-speaks-out-as-part-of-pumas-only-see-great-campaign\/\" \n                     tabindex=\"-1\" \n                    id=\"32004\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/11\/Header-Lewis-H.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/es\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Deportes<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/es\/sports\/f1-champion-lewis-hamilton-speaks-out-as-part-of-pumas-only-see-great-campaign\/\">El campe\u00f3n de F1 Lewis Hamilton habla en el marco de la campa\u00f1a \"Only See Great\" de PUMA<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Hemos hablado con el siete veces campe\u00f3n del mundo de F\u00f3rmula 1 Lewis Hamilton, sobre su visi\u00f3n de la grandeza en el deporte y en la vida, como parte de nuestra campa\u00f1a \"ONLY SEE GREAT\". Acompa\u00f1ando a la campa\u00f1a, PUMA dise\u00f1\u00f3 para Lewis Hamilton la edici\u00f3n especial de la bota de carreras Speedcat Pro Spectra con los colores emblem\u00e1ticos de la campa\u00f1a.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/es\/sports\/f1-champion-lewis-hamilton-speaks-out-as-part-of-pumas-only-see-great-campaign\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/sports\/pumas-lqd-cell-technology-boosts-your-workouts\/\" \n                     tabindex=\"-1\" \n                    id=\"13575\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/08\/H1-LQD-CELL-Training.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/es\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Deportes<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/es\/sports\/pumas-lqd-cell-technology-boosts-your-workouts\/\">La tecnolog\u00eda LQD CELL de PUMA potencia tus entrenamientos<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Amortiguaci\u00f3n, suavidad y estabilidad a raudales: as\u00ed es la tecnolog\u00eda LQD CELL de PUMA.\nEl sistema de amortiguaci\u00f3n de los 90 se reinici\u00f3 a principios de este a\u00f1o en la nueva plataforma tecnol\u00f3gica de PUMA. Ahora, LQD CELL tambi\u00e9n renueva nuestras zapatillas de entrenamiento.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/es\/sports\/pumas-lqd-cell-technology-boosts-your-workouts\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-launches-a-brand-new-technology-platform-and-its-first-augmented-reality-shoe\/\" \n                     tabindex=\"-1\" \n                    id=\"12112\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/04\/H3-LQDCELL-Origin-AR.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/es\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-launches-a-brand-new-technology-platform-and-its-first-augmented-reality-shoe\/\">PUMA lanza una nueva plataforma tecnol\u00f3gica y su primera zapatilla de realidad aumentada<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Zapatillas hechas solo para caminar: eso fue ayer. No solo puedes llevar las nuevas LQD CELL Origin AR de PUMA, sino tambi\u00e9n jugar a un juego interactivo con ellas, escanearlas y a\u00f1adir divertidos efectos a fotos y v\u00eddeos. Adem\u00e1s, \u00a1son comod\u00edsimas!\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-launches-a-brand-new-technology-platform-and-its-first-augmented-reality-shoe\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/corporate\/how-puma-makes-its-packaging-and-retail-supplies-more-sustainable\/\" \n                     tabindex=\"-1\" \n                    id=\"29593\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/08\/shoeboxesheader.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/es\/category\/corporate\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Corporativo<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/es\/corporate\/how-puma-makes-its-packaging-and-retail-supplies-more-sustainable\/\">Envases siempre mejores<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Las cajas de zapatos que ves hoy en nuestras tiendas tienen el mismo aspecto de siempre, rojo, verde o negro, pero ahora tienen un secreto: utilizan mucho menos cart\u00f3n que antes.\nComo parte de sus objetivos 10FOR25, PUMA est\u00e1 estudiando la huella medioambiental de la empresa en su conjunto y pretende integrar la sostenibilidad en todos nuestros productos para lograr un impacto positivo a gran escala. La mejora de los envases forma parte de este proceso.\n\"Analizamos el dise\u00f1o de nuestras cajas de zapatos y nos dimos cuenta de que utiliz\u00e1bamos demasiado material\", explica Jordan Eichenberger, responsable de etiquetado y embalaje de PUMA Group Sourcing.\nJordan y su equipo empezaron a redise\u00f1ar las cajas y buscaron formas de reducir la cantidad de material utilizado, pero manteniendo la misma resistencia que antes.\nAl utilizar menos material en nuestras cajas de zapatos, ahorramos 2.800 toneladas de cart\u00f3n al a\u00f1o. Si tenemos en cuenta que se necesitan unos 12 \u00e1rboles para una tonelada de cart\u00f3n, al reducir el peso de las cajas de zapatos hemos salvado 33600 \u00e1rboles: m\u00e1s \u00e1rboles que en el Central Park de Nueva York.\nPero incluso vamos un paso m\u00e1s all\u00e1, ya que las cajas de cart\u00f3n est\u00e1n fabricadas con m\u00e1s de 95 % (en peso) de cart\u00f3n reciclado.\nComo parte de nuestra estrategia 10FOR25, tambi\u00e9n eliminaremos las bolsas de pl\u00e1stico para el consumidor de nuestras tiendas y, siempre que sea posible, haremos que nuestros suministros sean m\u00e1s sostenibles.\nNuestras bolsas de pl\u00e1stico destinadas al consumidor ya est\u00e1n fabricadas con contenido reciclado 80%, pero en 2021 reduciremos su uso a la mitad. Para ponerlo en cifras, son 200 toneladas de pl\u00e1stico que no utilizamos.\nPero no nos detendremos ah\u00ed. Aunque ya hemos eliminado las bolsas de pl\u00e1stico para el consumidor de nuestras tiendas propias y operadas en pa\u00edses como China e India, dejaremos de usar este tipo de bolsas en cualquier parte del mundo para 2023.\nEn su lugar, PUMA solo utilizar\u00e1 bolsas de papel reciclado y con certificaci\u00f3n FSC en sus tiendas, independientemente de si compras en Herzogenaurach, en la Quinta Avenida o en Krasnoyarsk.\nEl cambio a alternativas m\u00e1s sostenibles para nuestros compradores no ha estado exento de dificultades, como explica Martina Lagler, jefa de equipo de Desarrollo de Negocio Minorista Global.\n\"En general, el papel reciclado no es tan duradero como el pl\u00e1stico, por lo que la fase de desarrollo fue todo un reto y estoy muy contenta de que por fin podamos ofrecer una bolsa de tan alta calidad. Tambi\u00e9n tuvimos que asegurarnos de contar con los documentos pertinentes para demostrar la plena trazabilidad a lo largo de la cadena de suministro de producci\u00f3n del material y su contenido reciclado\", recuerda Martina.\nY a\u00fan hay m\u00e1s en nuestras tiendas: Nuestros clientes que quieran envolver sus compras de PUMA para alguien especial, recibir\u00e1n pronto tambi\u00e9n una bolsa de regalo fabricada con papel reciclado y certificado FSC. Las bolsas que PUMA utiliza para el env\u00edo de pedidos online tambi\u00e9n estar\u00e1n hechas con pl\u00e1stico reciclado 100% y hemos encontrado alternativas m\u00e1s sostenibles para las perchas y los \u00e1rboles de zapatos de nuestras tiendas.\nOtras mejoras en el embalaje pueden resultar menos obvias para los clientes de PUMA, ya que s\u00f3lo se utilizan para mantener nuestros productos secos y limpios durante el transporte. Pero las bolsas de polietileno que protegen nuestra ropa y accesorios de camino a la tienda y en los almacenes tambi\u00e9n se fabricar\u00e1n exclusivamente con polietileno reciclado para la primavera\/verano de 2022. Tambi\u00e9n hemos reducido el grosor medio de estas bolsas de 50 a 30 micras, una reducci\u00f3n de 60% que, una vez m\u00e1s, ahorra 400 toneladas de material al a\u00f1o.\nCon todas estas medidas, daremos un paso m\u00e1s en nuestro camino para que PUMA sea m\u00e1s sostenible y sea FOREVER BETTER.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/es\/corporate\/how-puma-makes-its-packaging-and-retail-supplies-more-sustainable\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/sports\/puma-golf-showed-up-in-a-big-way-at-the-pga-show-in-orlando-florida\/\" \n                     tabindex=\"-1\" \n                    id=\"11167\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/01\/H1-PGA-Golf.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/es\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Deportes<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/es\/sports\/puma-golf-showed-up-in-a-big-way-at-the-pga-show-in-orlando-florida\/\">PUMA Golf tiene todo lo que necesitas<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Orlando, Florida, es sin\u00f3nimo de parques tem\u00e1ticos, palmeras y golf. Sobre todo a principios de a\u00f1o: Cada mes de enero se celebra en Orlando el Sal\u00f3n de la Asociaci\u00f3n de Golfistas Profesionales (PGA), la mayor feria del sector.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/es\/sports\/puma-golf-showed-up-in-a-big-way-at-the-pga-show-in-orlando-florida\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-celebrated-the-suedes-50th-anniversary-with-37-unique-drops\/\" \n                     tabindex=\"-1\" \n                    id=\"10560\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/H1-Suede-50.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/es\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-celebrated-the-suedes-50th-anniversary-with-37-unique-drops\/\">PUMA celebr\u00f3 el 50 aniversario de Suede con 37 gotas \u00fanicas<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    *ok, 37, no 50. Pero no pudimos resistirnos.\n50 a\u00f1os es una edad impresionante para un zapato. Sobre todo, si ha sido y es un cl\u00e1sico imprescindible para todas las generaciones de las \u00faltimas cinco d\u00e9cadas.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-celebrated-the-suedes-50th-anniversary-with-37-unique-drops\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/sports\/pumas-new-sprint-spikes-evospeed-tokyo-future-brush\/\" \n                     tabindex=\"-1\" \n                    id=\"19504\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"PUMA evoSPEED TOKYO FUTURE &amp; BRUSH\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/07\/Header_Collage_Spike.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/es\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Deportes<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/es\/sports\/pumas-new-sprint-spikes-evospeed-tokyo-future-brush\/\">Los mejores atletas celebran los nuevos clavos de sprint de PUMA: evoSPEED TOKYO FUTURE &amp; BRUSH<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    PUMA acaba de lanzar sus clavos de pista m\u00e1s t\u00e9cnicos en a\u00f1os, los evoSPEED TOKYO incluyendo las versiones FUTURE &amp; BRUSH. Solo una semana despu\u00e9s de su lanzamiento, los nuevos clavos fueron promocionados por nuestros atletas de todo el mundo de una manera Forever Faster, con un alcance total de 2,7 millones en Instagram.\n\u00a0\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/es\/sports\/pumas-new-sprint-spikes-evospeed-tokyo-future-brush\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/sports\/usain-bolt-a-decade-unbroken\/\" \n                     tabindex=\"-1\" \n                    id=\"13643\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"Usain Bolt\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/08\/H2-Usain-Decade-Unbroken.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/es\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Deportes<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/es\/sports\/usain-bolt-a-decade-unbroken\/\">Usain Bolt, una d\u00e9cada ininterrumpida<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Berl\u00edn, 16 de agosto de 2009: Es el d\u00eda de la final de los 100 metros del Campeonato del Mundo de Atletismo y todas las miradas est\u00e1n puestas en la calle 4, la de Usain Bolt. Durante unos segundos, se podr\u00eda haber o\u00eddo caer un alfiler.\nLuego, no tarda m\u00e1s de 9,58 segundos en entrar en los libros de historia y convertirse en el hombre m\u00e1s r\u00e1pido del mundo durante al menos los pr\u00f3ximos 10 a\u00f1os.\n\n\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/es\/sports\/usain-bolt-a-decade-unbroken\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/corporate\/what-it-takes-to-make-puma-shoes-vegan\/\" \n                     tabindex=\"-1\" \n                    id=\"23703\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/01\/veganshoe.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/es\/category\/corporate\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Corporativo<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/es\/corporate\/what-it-takes-to-make-puma-shoes-vegan\/\">Qu\u00e9 se necesita para fabricar zapatos veganos<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    PUMA no deja de aumentar su oferta para las personas que llevan un estilo de vida vegano y que quieren evitar todo tipo de productos de origen animal, no s\u00f3lo en su alimentaci\u00f3n, sino tambi\u00e9n en su ropa. Pero, \u00bfqu\u00e9 hace que una zapatilla vegana sea vegana?\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/es\/corporate\/what-it-takes-to-make-puma-shoes-vegan\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-drops-first-selena-gomez-strong-girl-collection\/\" \n                     tabindex=\"-1\" \n                    id=\"10436\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/11\/H1-Strong-Girl.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/es\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-drops-first-selena-gomez-strong-girl-collection\/\">\u00a1PUMA lanza la primera colecci\u00f3n \"Strong Girl\" de Selena Gomez!<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    La cantante, actriz y embajadora de PUMA Selena Gomez no es solo una de las artistas con m\u00e1s talento, \u00a1sino tambi\u00e9n la chica m\u00e1s fuerte que conocemos!\nFusionando su poder y su voz con la herencia de PUMA en el deporte y la moda, ambos han creado la colecci\u00f3n m\u00e1s fuerte que hemos visto hasta ahora: SG x PUMA Strong Girl.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-drops-first-selena-gomez-strong-girl-collection\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/future-meets-retro-5-things-you-need-to-know-about-pumas-trinomic-cushioning-shoes\/\" \n                     tabindex=\"-1\" \n                    id=\"36870\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/05\/Header-XX.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/es\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/future-meets-retro-5-things-you-need-to-know-about-pumas-trinomic-cushioning-shoes\/\">El secreto de TRINOMIC<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    El futuro se une a lo retro En 1990, PUMA introdujo su amortiguaci\u00f3n m\u00e1s avanzada hasta la fecha: TRINOMIC. Aplicada en una amplia gama y variedad de zapatillas, esta innovadora tecnolog\u00eda consist\u00eda en un sistema hexagonal en la suela que comprim\u00eda y rebotaba la carga.\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/future-meets-retro-5-things-you-need-to-know-about-pumas-trinomic-cushioning-shoes\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/sports\/train-like-usain-bolt\/\" \n                     tabindex=\"-1\" \n                    id=\"1954\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"Usain Bolt\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2016\/04\/GetFaster_H.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/es\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Deportes<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/es\/sports\/train-like-usain-bolt\/\">\u00bfQuieres correr m\u00e1s r\u00e1pido?<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Entonces entrena como Usain Bolt. \u00bfTe has preguntado alguna vez c\u00f3mo funciona su rutina de entrenamiento? Aqu\u00ed comparte sus consejos de entrenamiento con CATch Up.\nSigue leyendo si quieres ser m\u00e1s r\u00e1pido.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/es\/sports\/train-like-usain-bolt\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-appoints-k-pop-boy-band-nct-127-as-its-new-brand-ambassador-for-the-asia-pacific-region\/\" \n                     tabindex=\"-1\" \n                    id=\"40083\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/08\/Header_NCT.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/es\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-appoints-k-pop-boy-band-nct-127-as-its-new-brand-ambassador-for-the-asia-pacific-region\/\">K-POP<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Fans del K-Pop, \u00a1esto es para vosotros! El grupo coreano NCT 127 se ha unido a la familia PUMA como nuevo embajador de Asia-Pac\u00edfico. NCT 127 es un conocido boy group de K-pop que ha ganado gran popularidad entre la generaci\u00f3n m\u00e1s joven (Gen Z y Gen Alpha) en toda la regi\u00f3n APAC, incluyendo Jap\u00f3n, China, Singapur y Tailandia.\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-appoints-k-pop-boy-band-nct-127-as-its-new-brand-ambassador-for-the-asia-pacific-region\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/sports\/first-olympic-medal-for-pumas-deviate-nitro-elite-high-performance-running-shoes\/\" \n                     tabindex=\"-1\" \n                    id=\"29280\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2021\/08\/Molly-Seidel-Header.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/es\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Deportes<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/es\/sports\/first-olympic-medal-for-pumas-deviate-nitro-elite-high-performance-running-shoes\/\">SANTO MOL(L)Y<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    \u00a1Seguimos asombrados! La atleta de PUMA Molly Seidel realiz\u00f3 una impresionante carrera en el marat\u00f3n femenino de los Juegos Ol\u00edmpicosTM para asegurarse la medalla de bronce en su tercer marat\u00f3n de la historia con un tiempo de 2:27:46. \n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/es\/sports\/first-olympic-medal-for-pumas-deviate-nitro-elite-high-performance-running-shoes\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/sports\/11-puma-football-players-revealed-playlists-they-are-listening-to-prior-to-a-match\/\" \n                     tabindex=\"-1\" \n                    id=\"12979\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/06\/H1-Anthem-pack.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/es\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Deportes<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/es\/sports\/11-puma-football-players-revealed-playlists-they-are-listening-to-prior-to-a-match\/\">\u00bfQu\u00e9 escuchan nuestros mejores jugadores?<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    \u00bfQuieres regatear, centrar y marcar goles como Sergio Ag\u00fcero, David Silva o Romelu Lukaku? \u00a1PUMA Football puede ayudarte con eso!\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/es\/sports\/11-puma-football-players-revealed-playlists-they-are-listening-to-prior-to-a-match\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/sports\/pride-month-at-puma-interview-with-professional-golf-athlete-social-media-influencer-and-advocate-for-lgbtq-rights-tisha-alyn\/\" \n                     tabindex=\"-1\" \n                    id=\"37811\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2022\/06\/MicrosoftTeams-image-29.png\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/es\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Deportes<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/es\/sports\/pride-month-at-puma-interview-with-professional-golf-athlete-social-media-influencer-and-advocate-for-lgbtq-rights-tisha-alyn\/\">Mes del Orgullo en PUMA: Entrevista con Tisha Alyn, atleta profesional de golf, influencer en las redes sociales y defensora de los derechos de las personas LGBTQ+.<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    La golfista profesional y atleta de PUMA Tisha Alyn comparti\u00f3 p\u00fablicamente su historia de salida del armario hace unos a\u00f1os para dar a otras personas el valor de ser ellas mismas. Incluso hoy, Tisha describe su salida del armario como uno de los d\u00edas m\u00e1s importantes de su vida. Es una firme defensora de los derechos LGBTQ+ y se la puede ver en muchos eventos relacionados con esta comunidad.\nCATch Up tuvo la oportunidad de entrevistar a la actriz. Le preguntamos por los cambios positivos que ha experimentado la comunidad queer en el golf en los \u00faltimos a\u00f1os, por los aspectos en los que se necesita m\u00e1s acci\u00f3n y por sus experiencias personales.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/es\/sports\/pride-month-at-puma-interview-with-professional-golf-athlete-social-media-influencer-and-advocate-for-lgbtq-rights-tisha-alyn\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/sports\/at-53-puma-football-player-king-kazu-miura-became-the-oldest-player-in-japans-j-league\/\" \n                     tabindex=\"-1\" \n                    id=\"21099\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2020\/09\/CATchUp_HEADER.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/es\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Deportes<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/es\/sports\/at-53-puma-football-player-king-kazu-miura-became-the-oldest-player-in-japans-j-league\/\">A los 53 a\u00f1os, el jugador de f\u00fatbol PUMA \u201cKing\u201d Kazu Miura se convierte en el jugador m\u00e1s veterano de la J.League japonesa.<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Cuando el japon\u00e9s Kazuyoshi Miura jug\u00f3 su primer partido de f\u00fatbol profesional con el Santos brasile\u00f1o en 1986, Neymar Jr, Luis Su\u00e1rez y Antoine Griezmann a\u00fan no hab\u00edan nacido. Sin embargo, el mi\u00e9rcoles, Miura, o \u201cKing\u201d Kazu, como le conocen sus seguidores, se convirti\u00f3 en el jugador m\u00e1s veterano de la m\u00e1xima liga profesional japonesa, a la edad de 53 a\u00f1os, 6 meses y 28 d\u00edas.\nNacido en 1967, Miura se traslad\u00f3 a Brasil muy joven y debut\u00f3 como profesional en el Santos, el club en el que Neymar Jr. jugar\u00eda tambi\u00e9n su primer partido en el \u201cBrasileir\u00e3o\u201d 23 a\u00f1os despu\u00e9s. Su larga carrera como delantero le llevar\u00eda a otros clubes de Brasil, pero tambi\u00e9n a Italia, Croacia, Australia y su Jap\u00f3n natal. Tambi\u00e9n se convirti\u00f3 en uno de los m\u00e1ximos goleadores de la selecci\u00f3n japonesa, con la que disput\u00f3 89 partidos entre 1990 y 2000 y marc\u00f3 55 goles. Ya bati\u00f3 el r\u00e9cord de goleador m\u00e1s veterano de la liga japonesa, cuando marc\u00f3 en marzo de 2017 a la edad de 50 a\u00f1os.\nDurante 34 a\u00f1os, Miura ha sido un orgulloso miembro de la familia PUMA. Su nuevo r\u00e9cord del mi\u00e9rcoles tambi\u00e9n fue una oportunidad para que PUMA Jap\u00f3n mostrara la bota de f\u00fatbol PUMA KING con una dedicatoria especial cosida en su piel: KAZU con una corona colocada al lado y las palabras en portugu\u00e9s \u201cBoa Sorte\u201d, que significa \u201cBuena Suerte\u201d, colocadas debajo.\n\n\n \n\n\n\n\n\n\n\n\n\n\nVer esta publicaci\u00f3n en Instagram\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n \n#\u4e09\u6d66\u77e5\u826f #J1\u6700\u5e74\u9577\u51fa\u5834 #Congratulation #PUMA #PUMA\u30ad\u30f3\u30b0 #\u30d7\u30fc\u30de #\u30b9\u30d1\u30a4\u30af #\u30d5\u30c3\u30c8\u30dc\u30fc\u30eb #PUMAFOOTBALL @pumafootball_jp @pumajapan\nUna publicaci\u00f3n compartida por \u30d7\u30fc\u30de \u30d5\u30c3\u30c8\u30dc\u30fc\u30eb (@pumafootball_jp) el 23 de Sep de 2020 a la(s) 5:30 PDT\n\n\n\n \nPuede que no sea tan sencillo recuperarse de un partido de f\u00fatbol profesional a los 53 a\u00f1os, en comparaci\u00f3n con alguien de 20, pero King Kazu sigue decidido a seguir jugando. Sus numerosos seguidores se lo agradecen.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/es\/sports\/at-53-puma-football-player-king-kazu-miura-became-the-oldest-player-in-japans-j-league\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n            <\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>La vida es una prueba constante de fuerza de voluntad: la voluntad de triunfar, de vencer o de seguir adelante ante la adversidad. Com\u00fanmente conocida como \u201cautodisciplina\u201d, la fuerza de voluntad es la base de casi todas las historias de \u00e9xito.<\/p>","protected":false},"author":13,"featured_media":13389,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":1754,"meta-headline":"Willpower: How to build and  strengthen","footnotes":""},"categories":[3],"class_list":["post-13388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportstyle"],"fullData":{"ID":13388,"post_author":"13","post_date":"2019-09-09 08:47:37","post_date_gmt":"2019-09-09 06:47:37","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":13389},\"headline\":\"Willpower: How to build and  strengthen\",\"content\":\"Building the driver of productivity \\u0026amp; success\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Life is a constant test of willpower; the will to succeed, to overcome, or to push through in the face of adversity. Commonly referred to as \\u0026ldquo;self-discipline\\u0026rdquo;, willpower is the basis of almost every success story.\\u0026lt;\/span\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;Defined as the \\u0026ldquo;control exerted to do something or restrain impulses\\u0026rdquo;, willpower is about \\u0026lt;strong\\u0026gt;determination, commitment, drive, self-discipline and a strong sense of purpose.\\u0026lt;\/strong\\u0026gt; As the American Psychology Association put it: \\u0026ldquo;Willpower is the ability to resist short-term temptations in order to meet long-term goals.\\u0026rdquo;\\nSo much of achieving our health and fitness goals is dependent on our will to achieve them and maintain focus despite challenges that may emerge along the way.\\nWhether you want to \\u0026lt;strong\\u0026gt;quit smoking, run a sub 3-hour marathon or simply hit your daily steps\\u0026lt;\/strong\\u0026gt; there will be many bumps and road blocks along the way and willpower is the key to reducing these obstacles to minor speed-bumps.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;People lacking willpower are often labelled as weak, lazy or lacking drive. There is a sense of indecision, lethargy and stagnation \\u0026ndash; an indifference. This combination of traits would make it difficult to get to work on time let alone complete a long training run in the pouring rain. So is this steely determination \\u0026lt;strong\\u0026gt;something you can build and develop or is it finite, a hand dealt at birth?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Willpower: Can you build it?\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Good news! Studies show that \\u0026lt;strong\\u0026gt;willpower is not an innate trait\\u0026lt;\/strong\\u0026gt; that you are either born with or without.\\nAlthough there is some controversy, studies show that it should be considered a muscle. It\\u0026rsquo;s thought that \\u0026lt;strong\\u0026gt;willpower, has to be exercised in order to build strength.\\u0026lt;\/strong\\u0026gt; And in the case of overuse or high work load, you will need to allow time for rest and recovery to re-build willpower. Studies show that just like a muscle, willpower can be fatigued after spending too much time on activities that require self-control. It\\u0026rsquo;s now known that the strength of our willpower depends on the level of energy available in our brain at a given moment. Hence why people find they make poor choices in the afternoon, especially on stressful days.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Harness and strengthen your willpower by following these 3 tips:\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026nbsp;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026nbsp;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Plug the leaks\\u0026lt;\/strong\\u0026gt;\\nThrough structure comes freedom. Take time to streamline daily practices in a way that \\u0026lt;strong\\u0026gt;removes unnecessary decision making.\\u0026lt;\/strong\\u0026gt; When these daily actions become unconscious habits they are much less taxing. Something as simple as streamlining what you have for breakfast, your morning routine and the way you get to work will make the morning less draining and give you a better chance of having a focused afternoon.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026nbsp;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Refill your stores\\u0026lt;\/strong\\u0026gt;\\nFirst and foremost, reduce your daily mental load. \\u0026lt;strong\\u0026gt;Make time for solitude and play,\\u0026lt;\/strong\\u0026gt; steering clear of technology and allowing time for mental rest and recovery.\\nThen make space to connect to what really drives you.\\nOften willpower can waiver when we are not truly connected to a specific outcome or goal. It is much more difficult to delay gratification or overcome road blocks when we are indifferent about the end point.\\nGet clear on why you want to achieve a certain outcome and make sure it is something of true importance to you (or at least something you can make relevant to you). When you\\u0026rsquo;re working towards a greater purpose, those rainy days won\\u0026rsquo;t stop you!\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026nbsp;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Build a support network\\u0026lt;\/strong\\u0026gt;\\nFor those days when willpower is close to rock bottom, \\u0026lt;strong\\u0026gt;having a solid support network is your safety net.\\u0026lt;\/strong\\u0026gt; Even with strong drive and determination, we are all human. There will be flat days and days where stress, work, the weather or emotions are overwhelming. Having a coach and\/or training squad there to lift you up and get you back on track makes all the difference.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;It\\u0026rsquo;s not always about the grind, be smart about it. As the saying goes, \\u0026ldquo;where there is a will, there is a way\\u0026rdquo;. Build up your reserves and avoid draining your willpower unnecessarily. \\u0026lt;strong\\u0026gt;Train that \\u0026ldquo;muscle\\u0026rdquo; of yours and allow it plenty of rest between activities requiring high self-control.\\u0026lt;\/strong\\u0026gt;\\nTake time to streamline your positive habits in order to reduce metal fatigue of small, low-impact decisions. Save your willpower reserves for the decisions that really drive success.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-contact-box {\"gradient\":\"3\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-image-single {\"migrateBlock\":true,\"title\":\"\",\"images\":[{\"width\":720,\"height\":1040,\"file\":\"2016\/11\/HP_M.jpg\",\"filesize\":51296,\"sizes\":{\"medium\":{\"file\":\"HP_M-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":9110},\"large\":{\"file\":\"HP_M-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":64142},\"thumbnail\":{\"file\":\"HP_M-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4024},\"trp-custom-language-flag\":{\"file\":\"HP_M-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":360}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":4593,\"alt\":\"In Collaboration\",\"caption\":\"Hannah Porteous is a personal trainer \\u0026 wellness coach based in Sydney, Australia. She is the founder of women's community #PARKSWEAT (www.parksweat.com) and Sydney Trail Sisters (@sydney_trail_sisters).\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2016\/11\/HP_M.jpg\",\"title\":\"hp_m\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"headlines\":[\"In Collaboration\"],\"showCaptions\":[true],\"portraitMode\":[true],\"image\":{\"id\":4593},\"style\":\"Narrow\",\"aspect\":\"0\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-category-header {\"titleleft\":\"What else is there?\",\"mode\":\"manual\",\"titleright\":\"\",\"url\":\"https:\/\/\",\"category\":[],\"catLinkText\":\"View all\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-article-slider {\"migrateBlock\":true,\"numArticles\":20,\"title\":\"What else is there?\",\"icon\":\"\",\"manualArticles\":false,\"mode\":\"mostread\",\"aspect\":\"1\",\"category\":[],\"articles\":\"\",\"includeTopStories\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","post_title":"Willpower: How to build and strengthen","post_excerpt":"Life is a constant test of willpower; the will to succeed, to overcome, or to push through in the face of adversity. Commonly referred to as \u201cself-discipline\u201d, willpower is the basis of almost every success story.\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"willpower","to_ping":"","pinged":"","post_modified":"2025-09-28 08:55:33","post_modified_gmt":"2025-09-28 08:55:33","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=13388","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[3],"tags_input":[],"id":13388,"author":"13","date":"2019-09-09 08:47:37","date_gmt":"2019-09-09 06:47:37","content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":13389},\"headline\":\"Willpower: How to build and  strengthen\",\"content\":\"Building the driver of productivity \\u0026amp; success\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Life is a constant test of willpower; the will to succeed, to overcome, or to push through in the face of adversity. Commonly referred to as \\u0026ldquo;self-discipline\\u0026rdquo;, willpower is the basis of almost every success story.\\u0026lt;\/span\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;Defined as the \\u0026ldquo;control exerted to do something or restrain impulses\\u0026rdquo;, willpower is about \\u0026lt;strong\\u0026gt;determination, commitment, drive, self-discipline and a strong sense of purpose.\\u0026lt;\/strong\\u0026gt; As the American Psychology Association put it: \\u0026ldquo;Willpower is the ability to resist short-term temptations in order to meet long-term goals.\\u0026rdquo;\\nSo much of achieving our health and fitness goals is dependent on our will to achieve them and maintain focus despite challenges that may emerge along the way.\\nWhether you want to \\u0026lt;strong\\u0026gt;quit smoking, run a sub 3-hour marathon or simply hit your daily steps\\u0026lt;\/strong\\u0026gt; there will be many bumps and road blocks along the way and willpower is the key to reducing these obstacles to minor speed-bumps.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;People lacking willpower are often labelled as weak, lazy or lacking drive. There is a sense of indecision, lethargy and stagnation \\u0026ndash; an indifference. This combination of traits would make it difficult to get to work on time let alone complete a long training run in the pouring rain. So is this steely determination \\u0026lt;strong\\u0026gt;something you can build and develop or is it finite, a hand dealt at birth?\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Willpower: Can you build it?\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;Good news! Studies show that \\u0026lt;strong\\u0026gt;willpower is not an innate trait\\u0026lt;\/strong\\u0026gt; that you are either born with or without.\\nAlthough there is some controversy, studies show that it should be considered a muscle. It\\u0026rsquo;s thought that \\u0026lt;strong\\u0026gt;willpower, has to be exercised in order to build strength.\\u0026lt;\/strong\\u0026gt; And in the case of overuse or high work load, you will need to allow time for rest and recovery to re-build willpower. Studies show that just like a muscle, willpower can be fatigued after spending too much time on activities that require self-control. It\\u0026rsquo;s now known that the strength of our willpower depends on the level of energy available in our brain at a given moment. Hence why people find they make poor choices in the afternoon, especially on stressful days.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Harness and strengthen your willpower by following these 3 tips:\\u0026lt;\/span\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026nbsp;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026nbsp;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Plug the leaks\\u0026lt;\/strong\\u0026gt;\\nThrough structure comes freedom. Take time to streamline daily practices in a way that \\u0026lt;strong\\u0026gt;removes unnecessary decision making.\\u0026lt;\/strong\\u0026gt; When these daily actions become unconscious habits they are much less taxing. Something as simple as streamlining what you have for breakfast, your morning routine and the way you get to work will make the morning less draining and give you a better chance of having a focused afternoon.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026nbsp;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Refill your stores\\u0026lt;\/strong\\u0026gt;\\nFirst and foremost, reduce your daily mental load. \\u0026lt;strong\\u0026gt;Make time for solitude and play,\\u0026lt;\/strong\\u0026gt; steering clear of technology and allowing time for mental rest and recovery.\\nThen make space to connect to what really drives you.\\nOften willpower can waiver when we are not truly connected to a specific outcome or goal. It is much more difficult to delay gratification or overcome road blocks when we are indifferent about the end point.\\nGet clear on why you want to achieve a certain outcome and make sure it is something of true importance to you (or at least something you can make relevant to you). When you\\u0026rsquo;re working towards a greater purpose, those rainy days won\\u0026rsquo;t stop you!\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026nbsp;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Build a support network\\u0026lt;\/strong\\u0026gt;\\nFor those days when willpower is close to rock bottom, \\u0026lt;strong\\u0026gt;having a solid support network is your safety net.\\u0026lt;\/strong\\u0026gt; Even with strong drive and determination, we are all human. There will be flat days and days where stress, work, the weather or emotions are overwhelming. Having a coach and\/or training squad there to lift you up and get you back on track makes all the difference.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;It\\u0026rsquo;s not always about the grind, be smart about it. As the saying goes, \\u0026ldquo;where there is a will, there is a way\\u0026rdquo;. Build up your reserves and avoid draining your willpower unnecessarily. \\u0026lt;strong\\u0026gt;Train that \\u0026ldquo;muscle\\u0026rdquo; of yours and allow it plenty of rest between activities requiring high self-control.\\u0026lt;\/strong\\u0026gt;\\nTake time to streamline your positive habits in order to reduce metal fatigue of small, low-impact decisions. Save your willpower reserves for the decisions that really drive success.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-contact-box {\"gradient\":\"3\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-image-single {\"migrateBlock\":true,\"title\":\"\",\"images\":[{\"width\":720,\"height\":1040,\"file\":\"2016\/11\/HP_M.jpg\",\"filesize\":51296,\"sizes\":{\"medium\":{\"file\":\"HP_M-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":9110},\"large\":{\"file\":\"HP_M-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":64142},\"thumbnail\":{\"file\":\"HP_M-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4024},\"trp-custom-language-flag\":{\"file\":\"HP_M-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":360}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":4593,\"alt\":\"In Collaboration\",\"caption\":\"Hannah Porteous is a personal trainer \\u0026 wellness coach based in Sydney, Australia. She is the founder of women's community #PARKSWEAT (www.parksweat.com) and Sydney Trail Sisters (@sydney_trail_sisters).\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2016\/11\/HP_M.jpg\",\"title\":\"hp_m\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"headlines\":[\"In Collaboration\"],\"showCaptions\":[true],\"portraitMode\":[true],\"image\":{\"id\":4593},\"style\":\"Narrow\",\"aspect\":\"0\",\"spacing\":true,\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-category-header {\"titleleft\":\"What else is there?\",\"mode\":\"manual\",\"titleright\":\"\",\"url\":\"https:\/\/\",\"category\":[],\"catLinkText\":\"View all\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/--><!-- wp:puma\/row-article-slider {\"migrateBlock\":true,\"numArticles\":20,\"title\":\"What else is there?\",\"icon\":\"\",\"manualArticles\":false,\"mode\":\"mostread\",\"aspect\":\"1\",\"category\":[],\"articles\":\"\",\"includeTopStories\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","title":"Fuerza de voluntad: c\u00f3mo desarrollarla y fortalecerla","excerpt":"La vida es una prueba constante de fuerza de voluntad: la voluntad de triunfar, de vencer o de seguir adelante ante la adversidad. Com\u00fanmente conocida como \u201cautodisciplina\u201d, la fuerza de voluntad es la base de casi todas las historias de \u00e9xito.","status":"publish","password":"","name":"fuerza de voluntad","modified":"2025-09-28 08:55:33","modified_gmt":"2025-09-28 08:55:33","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[3],"datetime_local":"9 de septiembre de 2019, 6:47","date_local":"9 de septiembre de 2019","time_local":"6:47","slug":"willpower","url":"https:\/\/www.puma-catchup.com\/es\/sportstyle\/willpower\/","featured_image":{"width":1140,"height":640,"file":"2019\/07\/WillPower_H.jpg","filesize":159840,"sizes":{"medium":{"file":"WillPower_H-300x168.jpg","width":300,"height":168,"mime-type":"image\/jpeg","filesize":6861},"large":{"file":"WillPower_H-1024x575.jpg","width":1024,"height":575,"mime-type":"image\/jpeg","filesize":54301},"thumbnail":{"file":"WillPower_H-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":3299},"medium_large":{"file":"WillPower_H-768x431.jpg","width":768,"height":431,"mime-type":"image\/jpeg","filesize":32750},"trp-custom-language-flag":{"file":"WillPower_H-18x10.jpg","width":18,"height":10,"mime-type":"image\/jpeg","filesize":414}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":13389,"alt":"Two people climb a mountain toegether and showing tremendous willpower","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/07\/WillPower_H.jpg","title":"Voluntad_H","aspect_ratio":1.78125,"focalPointLeft":0.5,"focalPointTop":0},"headline":"Willpower: How to build and  strengthen","categories":[{"term_id":3,"name":"Sportstyle","slug":"sportstyle","term_group":0,"term_taxonomy_id":3,"taxonomy":"category","description":"","parent":0,"count":416,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/es\/category\/sportstyle\/"}],"theCategory":{"term_id":3,"name":"Sportstyle","slug":"sportstyle","term_group":0,"term_taxonomy_id":3,"taxonomy":"category","description":"","parent":0,"count":416,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/es\/category\/sportstyle\/"},"isFeaturedArticle":true,"isTopArticle":false},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts\/13388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/comments?post=13388"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/posts\/13388\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/media\/13389"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/media?parent=13388"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/es\/wp-json\/wp\/v2\/categories?post=13388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}