{"id":12112,"date":"2019-04-04T09:36:20","date_gmt":"2019-04-04T07:36:20","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=12112"},"modified":"2025-09-19T14:59:38","modified_gmt":"2025-09-19T14:59:38","slug":"puma-launches-a-brand-new-technology-platform-and-its-first-augmented-reality-shoe","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-launches-a-brand-new-technology-platform-and-its-first-augmented-reality-shoe\/","title":{"rendered":"PUMA lanza una nueva plataforma tecnol\u00f3gica y su primera zapatilla de realidad aumentada"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/es\/\">Inicio<\/a>\/\n        <a href=\"\/es\/category\/sportstyle\/\">Sportstyle<\/a>\/\n        PUMA lanza una nueva plataforma tecnol\u00f3gica y su primera zapatilla de realidad aumentada\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/04\/H3-LQDCELL-Origin-AR.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/es\/category\/sportstyle\/\">Sportstyle<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsportstyle%2Fpuma-launches-a-brand-new-technology-platform-and-its-first-augmented-reality-shoe%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsportstyle%2Fpuma-launches-a-brand-new-technology-platform-and-its-first-augmented-reality-shoe%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-launches-a-brand-new-technology-platform-and-its-first-augmented-reality-shoe\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsportstyle%2Fpuma-launches-a-brand-new-technology-platform-and-its-first-augmented-reality-shoe%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >\u00a1Est\u00e1 vivo!<\/h1>\n        <div class=\"articleintro\" >PUMA lanza una nueva plataforma tecnol\u00f3gica y su primera zapatilla de realidad aumentada<\/div>\n        <div class=\"date\">4 de abril de 2019 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;PUMA launches a brand-new technology platform and its first augmented reality shoe&quot;, \"text\": &quot;Shoes just made for walking \\u2013 that was yesterday. Not only can you wear PUMA\\u2019s new LQD CELL Origin AR, but also play an interactive game with it, scan it and add fun effects to pictures and videos. Plus, they are comfortable as hell!\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-launches-a-brand-new-technology-platform-and-its-first-augmented-reality-shoe\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-launches-a-brand-new-technology-platform-and-its-first-augmented-reality-shoe\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-launches-a-brand-new-technology-platform-and-its-first-augmented-reality-shoe\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsportstyle%2Fpuma-launches-a-brand-new-technology-platform-and-its-first-augmented-reality-shoe%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsportstyle%2Fpuma-launches-a-brand-new-technology-platform-and-its-first-augmented-reality-shoe%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Zapatillas hechas solo para caminar: eso fue ayer. No solo puedes llevar las nuevas LQD CELL Origin AR de PUMA, sino tambi\u00e9n jugar a un juego interactivo con ellas, escanearlas y a\u00f1adir divertidos efectos a fotos y v\u00eddeos. Adem\u00e1s, \u00a1son comod\u00edsimas!<\/span>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Con <strong>LQD CELL Origen AR<\/strong> (pronunciado: \/\u02c8likwid\/ \/sel\/), PUMA lanza su primer <strong>zapato de realidad aumentada<\/strong> La silueta est\u00e1 cubierta de un estampado geom\u00e9trico hecho de <strong>C\u00f3digos QR. <\/strong><br\/>\n<br\/>Lo divertido es descargar el <strong>Aplicaci\u00f3n PUMA LQD CELL<\/strong> que est\u00e1 disponible en App Store y Google Play: los usuarios pueden escanear la silueta para obtener filtros y efectos divertidos para fotos y v\u00eddeos. Tambi\u00e9n cuenta con \u201cLQDASH\u201d, un juego de realidad aumentada para correr.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image multi 1 -->\n<div class=\"row rowImages2 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/04\/G1-LQDCELL-Origin-AR.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/04\/G2-LQDCELL-Origin-AR.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><strong class=\"textStyle_description\">Una nueva plataforma tecnol\u00f3gica<\/strong>\n<br\/>LQD CELL Origin AR es la primera silueta de la nueva plataforma tecnol\u00f3gica de PUMA <strong>C\u00c9LULA LQD,<\/strong> una nueva y fresca visi\u00f3n de la amortiguaci\u00f3n de espuma. Es la \u00faltima innovaci\u00f3n tecnol\u00f3gica en calzado de PUMA y se ha creado para que cada paso que des...\u00a0<strong>c\u00f3modo como el infierno,<\/strong>\u00a0\u00a1ya sea en el gimnasio o paseando por la calle!<br\/>\n<br\/>LQD CELL es el <strong>evoluci\u00f3n de la tecnolog\u00eda CELL de PUMA<\/strong> que utilizaba elast\u00f3mero de poliuretano (TPU) moldeado por soplado y configurado en un patr\u00f3n de celdas hexagonales.<br\/>\n<br\/>LQD CELL evolucion\u00f3 el <strong>CELL hexagon,<\/strong> la ha hecho m\u00e1s peque\u00f1a utilizando un material m\u00e1s blando y el\u00e1stico, y la ha dispuesto en una nueva configuraci\u00f3n para maximizar el movimiento. Las suaves pero resistentes celdas hexagonales se comprimen y trabajan conjuntamente con PROFOAM, la espuma de retorno de energ\u00eda de PUMA.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><style>.video-responsive { overflow: hidden; padding-bottom:56.25%; position:relative; height:0;}.video-responsive iframe{left:0;top:0;height:100%;width:100%; position:absolute;}<\/style>\n<div class=\"video-responsive\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/HMq5Jr0ZRPU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><strong class=\"textStyle_description\">LQD CELL Origin AR es s\u00f3lo el principio.<\/strong>\n<br\/>A lo largo del verano, PUMA pondr\u00e1 a la venta <strong>diferentes siluetas LQD CELL a la \u00faltima moda.<\/strong> La gama de productos con la nueva tecnolog\u00eda LQD CELL va de <strong>de la calle al gimnasio.<\/strong><br\/>\n<br\/>En <strong>LQD CELL Origen AR<\/strong> estar\u00e1 disponible en edici\u00f3n limitada en <strong>4 de abril,<\/strong> en PUMA.com y en tiendas seleccionadas de todo el mundo. Pronto habr\u00e1 m\u00e1s lanzamientos.<br\/>\n<br\/>Un peque\u00f1o adelanto: a finales de este a\u00f1o se lanzar\u00e1 una zapatilla de entrenamiento con la tecnolog\u00eda LQD CELL. Est\u00e9 atento a <strong>LQD Tensi\u00f3n celular<\/strong> \u00a1y m\u00e1s por venir!<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>LQD CELL Origen AR<\/h2>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Bvy9OjAFMh3\/?utm_source=ig_embed&#038;utm_medium=loading\" data-instgrm-version=\"12\">\n<div style=\"padding: 16px;\">\n<p>\u00a0<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Ver esta publicaci\u00f3n en Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>\u00a0<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/Bvy9OjAFMh3\/?utm_source=ig_embed&#038;utm_medium=loading\" target=\"_blank\" rel=\"noopener\">Una publicaci\u00f3n compartida por PUMA Sportstyle (@pumasportstyle)<\/a> en <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2019-04-03T14:09:58+00:00\">Apr 3, 2019 at 7:09am PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnNarrow spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Narrow;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/04\/M2-LQDCELL-QR-Code.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t\t<div class=\"descr\">Descarga la app, escanea el zapato (individualmente o a pie) y pr\u00e9ndele fuego. <\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Zapatillas hechas solo para caminar: eso fue ayer. No solo puedes llevar las nuevas LQD CELL Origin AR de PUMA, sino tambi\u00e9n jugar a un juego interactivo con ellas, escanearlas y a\u00f1adir divertidos efectos a fotos y v\u00eddeos. Adem\u00e1s, \u00a1son comod\u00edsimas!<\/p>","protected":false},"author":4,"featured_media":12164,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":true,"is_featured_article":true,"EasyPostViewCounter":43017,"meta-headline":"","footnotes":""},"categories":[3],"class_list":["post-12112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportstyle"],"fullData":{"ID":12112,"post_author":"4","post_date":"2019-04-04 09:36:20","post_date_gmt":"2019-04-04 07:36:20","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1500,\"height\":1000,\"file\":\"2019\/04\/H3-LQDCELL-Origin-AR.jpg\",\"filesize\":235945,\"sizes\":{\"medium\":{\"file\":\"H3-LQDCELL-Origin-AR-300x200.jpg\",\"width\":300,\"height\":200,\"mime-type\":\"image\/jpeg\",\"filesize\":9454},\"large\":{\"file\":\"H3-LQDCELL-Origin-AR-1024x683.jpg\",\"width\":1024,\"height\":683,\"mime-type\":\"image\/jpeg\",\"filesize\":85760},\"thumbnail\":{\"file\":\"H3-LQDCELL-Origin-AR-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5131},\"medium_large\":{\"file\":\"H3-LQDCELL-Origin-AR-768x512.jpg\",\"width\":768,\"height\":512,\"mime-type\":\"image\/jpeg\",\"filesize\":48708},\"trp-custom-language-flag\":{\"file\":\"H3-LQDCELL-Origin-AR-18x12.jpg\",\"width\":18,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":396}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":12164,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/04\/H3-LQDCELL-Origin-AR.jpg\",\"title\":\"H3-LQDCELL-Origin-AR\",\"aspect_ratio\":1.5,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"It's Alive!\",\"content\":\"PUMA launches a brand-new technology platform and its first augmented reality shoe\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eShoes just made for walking \u2013 that was yesterday. Not only can you wear PUMA\u2019s new LQD CELL Origin AR, but also play an interactive game with it, scan it and add fun effects to pictures and videos. Plus, they are comfortable as hell!\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;With \\u0026lt;strong\\u0026gt;LQD CELL Origin AR\\u0026lt;\/strong\\u0026gt; (pronounced: \/\u02c8likwid\/ \/sel\/), PUMA launches its first \\u0026lt;strong\\u0026gt;augmented reality shoe!\\u0026lt;\/strong\\u0026gt; The silhouette is covered in a geometric pattern made out of \\u0026lt;strong\\u0026gt;QR codes. \\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;The fun part comes with downloading the \\u0026lt;strong\\u0026gt;PUMA LQD CELL App\\u0026lt;\/strong\\u0026gt; that is available on the App Store and Google Play: Users can scan the silhouette to get filters and fun effects for pictures and videos. It also features \u201cLQDASH\u201d, an augmented reality running game.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-multi {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2019\/04\/G1-LQDCELL-Origin-AR.jpg\",\"filesize\":218718,\"sizes\":{\"medium\":{\"file\":\"G1-LQDCELL-Origin-AR-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":9102},\"large\":{\"file\":\"G1-LQDCELL-Origin-AR-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":71625},\"thumbnail\":{\"file\":\"G1-LQDCELL-Origin-AR-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5734},\"medium_large\":{\"file\":\"G1-LQDCELL-Origin-AR-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":41318},\"trp-custom-language-flag\":{\"file\":\"G1-LQDCELL-Origin-AR-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":421}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":12114,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/04\/G1-LQDCELL-Origin-AR.jpg\",\"title\":\"G1-LQDCELL-Origin-AR\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":1510,\"height\":840,\"file\":\"2019\/04\/G2-LQDCELL-Origin-AR.jpg\",\"filesize\":256235,\"sizes\":{\"medium\":{\"file\":\"G2-LQDCELL-Origin-AR-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":9863},\"large\":{\"file\":\"G2-LQDCELL-Origin-AR-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":79354},\"thumbnail\":{\"file\":\"G2-LQDCELL-Origin-AR-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5969},\"medium_large\":{\"file\":\"G2-LQDCELL-Origin-AR-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":45397},\"trp-custom-language-flag\":{\"file\":\"G2-LQDCELL-Origin-AR-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":394}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":12123,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/04\/G2-LQDCELL-Origin-AR.jpg\",\"title\":\"G2-LQDCELL-Origin-AR\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false,false],\"aspect\":\"0\",\"style\":\"2\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cstrong class=\\u0022textStyle_description\\u0022\\u003eA brand-new technology platform\\u003c\/strong\\u003e\\n\\u0026lt;br\/\\u0026gt;LQD CELL Origin AR is the first silhouette in PUMA\u2019s new technology platform \\u0026lt;strong\\u0026gt;LQD CELL,\\u0026lt;\/strong\\u0026gt; a new and fresh take on foam cushioning. It is PUMA\u2019s latest technological footwear innovation and was created to make every single step you take\u00a0\\u0026lt;strong\\u0026gt;comfortable as hell,\\u0026lt;\/strong\\u0026gt;\u00a0be it in the gym or while strolling down the street!\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;LQD CELL is the \\u0026lt;strong\\u0026gt;evolution of PUMA\u2019s CELL technology\\u0026lt;\/strong\\u0026gt; which used blow-molded polyurethane elastomer (TPU) configured in a pattern of hexagonal cells.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;LQD CELL evolved the original \\u0026lt;strong\\u0026gt;CELL hexagon,\\u0026lt;\/strong\\u0026gt; made it smaller by using a softer, more resilient material and arranged it in a new configuration to maximize movement. The soft yet sturdy hexagonal cells compress and work together with PROFOAM, PUMA\u2019s energy-return foam.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cstyle\\u003e.video-responsive { overflow: hidden; padding-bottom:56.25%; position:relative; height:0;}.video-responsive iframe{left:0;top:0;height:100%;width:100%; position:absolute;}\\u003c\/style\\u003e\\n\\u003cdiv class=\\u0022video-responsive\\u0022\\u003e\\u003ciframe loading=\\u0022lazy\\u0022 src=\\u0022https:\/\/www.youtube.com\/embed\/HMq5Jr0ZRPU\\u0022 width=\\u0022560\\u0022 height=\\u0022315\\u0022 frameborder=\\u00220\\u0022 allowfullscreen=\\u0022allowfullscreen\\u0022\\u003e\\u003c\/iframe\\u003e\\u003c\/div\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cstrong class=\\u0022textStyle_description\\u0022\\u003eLQD CELL Origin AR is just the beginning!\\u003c\/strong\\u003e\\n\\u0026lt;br\/\\u0026gt;Throughout the summer, PUMA will be releasing \\u0026lt;strong\\u0026gt;different fashion-forward LQD CELL silhouettes.\\u0026lt;\/strong\\u0026gt; The range of products with the new LQD CELL technology\u00a0 goes from \\u0026lt;strong\\u0026gt;street to gym.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;The \\u0026lt;strong\\u0026gt;LQD CELL Origin AR\\u0026lt;\/strong\\u0026gt; will be available on a limited release on \\u0026lt;strong\\u0026gt;April 4th,\\u0026lt;\/strong\\u0026gt; at PUMA.com and selected retailers worldwide \u2013 more drops will be releasing soon.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;To give you a little sneak preview: a training shoe with the LQD CELL technology will drop later this year. Stay tuned for \\u0026lt;strong\\u0026gt;LQD CELL tension\\u0026lt;\/strong\\u0026gt; and more to come!\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003ch2\\u003eLQD CELL Origin AR\\u003c\/h2\\u003e\\n\\u003cblockquote class=\\u0022instagram-media\\u0022 style=\\u0022background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\\u0022 data-instgrm-permalink=\\u0022https:\/\/www.instagram.com\/p\/Bvy9OjAFMh3\/?utm_source=ig_embed\\u0026amp;utm_medium=loading\\u0022 data-instgrm-version=\\u002212\\u0022\\u003e\\n\\u003cdiv style=\\u0022padding: 16px;\\u0022\\u003e\\n\\u003cp\\u003e\\u0026nbsp;\\u003c\/p\\u003e\\n\\u003cdiv style=\\u0022display: flex; flex-direction: row; align-items: center;\\u0022\\u003e\\n\\u003cdiv style=\\u0022background-color: #f4f4f4; border-radius: 50%; 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font-size: 14px; line-height: 17px;\\u0022 datetime=\\u00222019-04-03T14:09:58+00:00\\u0022\\u003eApr 3, 2019 at 7:09am PDT\\u003c\/time\\u003e\\u003c\/p\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/blockquote\\u003e\\n\\u003cp\\u003e\\u003cscript async src=\\u0022\/\/www.instagram.com\/embed.js\\u0022\\u003e\\u003c\/script\\u003e\\u003c\/p\\u003e\\n\",\"width\":\"Wide\",\"style\":\"default\"} \/--><!-- wp:puma\/row-image-single {\"migrateBlock\":true,\"title\":\"\",\"images\":[{\"width\":720,\"height\":1040,\"file\":\"2019\/04\/M2-LQDCELL-QR-Code.jpg\",\"filesize\":63945,\"sizes\":{\"medium\":{\"file\":\"M2-LQDCELL-QR-Code-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":10188},\"large\":{\"file\":\"M2-LQDCELL-QR-Code-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":63232},\"thumbnail\":{\"file\":\"M2-LQDCELL-QR-Code-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4828},\"trp-custom-language-flag\":{\"file\":\"M2-LQDCELL-QR-Code-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":352}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":12136,\"alt\":\"\",\"caption\":\"Download the app, scan the shoe (either individually or on foot) and set it on fire. \",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/04\/M2-LQDCELL-QR-Code.jpg\",\"title\":\"M2-LQDCELL-QR-Code\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"headlines\":[\"Fire Filter\"],\"showCaptions\":[true],\"portraitMode\":[true],\"image\":{\"width\":720,\"height\":1040,\"file\":\"2019\/04\/M2-LQDCELL-QR-Code.jpg\",\"filesize\":63945,\"sizes\":{\"medium\":{\"file\":\"M2-LQDCELL-QR-Code-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":10188},\"large\":{\"file\":\"M2-LQDCELL-QR-Code-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":63232},\"thumbnail\":{\"file\":\"M2-LQDCELL-QR-Code-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4828},\"trp-custom-language-flag\":{\"file\":\"M2-LQDCELL-QR-Code-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":352}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":12136,\"alt\":\"\",\"caption\":\"Download the app, scan the shoe (either individually or on foot) and set it on fire. \",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/04\/M2-LQDCELL-QR-Code.jpg\",\"title\":\"M2-LQDCELL-QR-Code\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Narrow\"} \/-->","post_title":"PUMA launches a brand-new technology platform and its first augmented reality shoe","post_excerpt":"Shoes just made for walking \u2013 that was yesterday. Not only can you wear PUMA\u2019s new LQD CELL Origin AR, but also play an interactive game with it, scan it and add fun effects to pictures and videos. Plus, they are comfortable as hell!\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"puma-launches-a-brand-new-technology-platform-and-its-first-augmented-reality-shoe","to_ping":"","pinged":"","post_modified":"2025-09-19 14:59:38","post_modified_gmt":"2025-09-19 14:59:38","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=12112","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[3],"tags_input":[],"id":12112,"author":"4","date":"2019-04-04 09:36:20","date_gmt":"2019-04-04 07:36:20","content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1500,\"height\":1000,\"file\":\"2019\/04\/H3-LQDCELL-Origin-AR.jpg\",\"filesize\":235945,\"sizes\":{\"medium\":{\"file\":\"H3-LQDCELL-Origin-AR-300x200.jpg\",\"width\":300,\"height\":200,\"mime-type\":\"image\/jpeg\",\"filesize\":9454},\"large\":{\"file\":\"H3-LQDCELL-Origin-AR-1024x683.jpg\",\"width\":1024,\"height\":683,\"mime-type\":\"image\/jpeg\",\"filesize\":85760},\"thumbnail\":{\"file\":\"H3-LQDCELL-Origin-AR-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5131},\"medium_large\":{\"file\":\"H3-LQDCELL-Origin-AR-768x512.jpg\",\"width\":768,\"height\":512,\"mime-type\":\"image\/jpeg\",\"filesize\":48708},\"trp-custom-language-flag\":{\"file\":\"H3-LQDCELL-Origin-AR-18x12.jpg\",\"width\":18,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":396}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":12164,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/04\/H3-LQDCELL-Origin-AR.jpg\",\"title\":\"H3-LQDCELL-Origin-AR\",\"aspect_ratio\":1.5,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"It's Alive!\",\"content\":\"PUMA launches a brand-new technology platform and its first augmented reality shoe\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eShoes just made for walking \u2013 that was yesterday. Not only can you wear PUMA\u2019s new LQD CELL Origin AR, but also play an interactive game with it, scan it and add fun effects to pictures and videos. Plus, they are comfortable as hell!\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;With \\u0026lt;strong\\u0026gt;LQD CELL Origin AR\\u0026lt;\/strong\\u0026gt; (pronounced: \/\u02c8likwid\/ \/sel\/), PUMA launches its first \\u0026lt;strong\\u0026gt;augmented reality shoe!\\u0026lt;\/strong\\u0026gt; The silhouette is covered in a geometric pattern made out of \\u0026lt;strong\\u0026gt;QR codes. \\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;The fun part comes with downloading the \\u0026lt;strong\\u0026gt;PUMA LQD CELL App\\u0026lt;\/strong\\u0026gt; that is available on the App Store and Google Play: Users can scan the silhouette to get filters and fun effects for pictures and videos. 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font-size: 14px; line-height: 17px;\\u0022 datetime=\\u00222019-04-03T14:09:58+00:00\\u0022\\u003eApr 3, 2019 at 7:09am PDT\\u003c\/time\\u003e\\u003c\/p\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/blockquote\\u003e\\n\\u003cp\\u003e\\u003cscript async src=\\u0022\/\/www.instagram.com\/embed.js\\u0022\\u003e\\u003c\/script\\u003e\\u003c\/p\\u003e\\n\",\"width\":\"Wide\",\"style\":\"default\"} \/--><!-- wp:puma\/row-image-single {\"migrateBlock\":true,\"title\":\"\",\"images\":[{\"width\":720,\"height\":1040,\"file\":\"2019\/04\/M2-LQDCELL-QR-Code.jpg\",\"filesize\":63945,\"sizes\":{\"medium\":{\"file\":\"M2-LQDCELL-QR-Code-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":10188},\"large\":{\"file\":\"M2-LQDCELL-QR-Code-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":63232},\"thumbnail\":{\"file\":\"M2-LQDCELL-QR-Code-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4828},\"trp-custom-language-flag\":{\"file\":\"M2-LQDCELL-QR-Code-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":352}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":12136,\"alt\":\"\",\"caption\":\"Download the app, scan the shoe (either individually or on foot) and set it on fire. \",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/04\/M2-LQDCELL-QR-Code.jpg\",\"title\":\"M2-LQDCELL-QR-Code\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"headlines\":[\"Fire Filter\"],\"showCaptions\":[true],\"portraitMode\":[true],\"image\":{\"width\":720,\"height\":1040,\"file\":\"2019\/04\/M2-LQDCELL-QR-Code.jpg\",\"filesize\":63945,\"sizes\":{\"medium\":{\"file\":\"M2-LQDCELL-QR-Code-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":10188},\"large\":{\"file\":\"M2-LQDCELL-QR-Code-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":63232},\"thumbnail\":{\"file\":\"M2-LQDCELL-QR-Code-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4828},\"trp-custom-language-flag\":{\"file\":\"M2-LQDCELL-QR-Code-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":352}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":12136,\"alt\":\"\",\"caption\":\"Download the app, scan the shoe (either individually or on foot) and set it on fire. \",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2019\/04\/M2-LQDCELL-QR-Code.jpg\",\"title\":\"M2-LQDCELL-QR-Code\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Narrow\"} \/-->","title":"PUMA lanza una nueva plataforma tecnol\u00f3gica y su primera zapatilla de realidad aumentada","excerpt":"Zapatillas hechas solo para caminar: eso fue ayer. No solo puedes llevar las nuevas LQD CELL Origin AR de PUMA, sino tambi\u00e9n jugar a un juego interactivo con ellas, escanearlas y a\u00f1adir divertidos efectos a fotos y v\u00eddeos. 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