{"id":10560,"date":"2018-12-10T12:34:53","date_gmt":"2018-12-10T11:34:53","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=10560"},"modified":"2025-09-19T15:00:58","modified_gmt":"2025-09-19T15:00:58","slug":"puma-celebrated-the-suedes-50th-anniversary-with-37-unique-drops","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-celebrated-the-suedes-50th-anniversary-with-37-unique-drops\/","title":{"rendered":"PUMA celebr\u00f3 el 50 aniversario de Suede con 37 gotas \u00fanicas"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/es\/\">Inicio<\/a>\/\n        <a href=\"\/es\/category\/sportstyle\/\">Sportstyle<\/a>\/\n        PUMA celebr\u00f3 el 50 aniversario de las Suede con 37 modelos \u00fanicos\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/H1-Suede-50.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/es\/category\/sportstyle\/\">Sportstyle<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsportstyle%2Fpuma-celebrated-the-suedes-50th-anniversary-with-37-unique-drops%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsportstyle%2Fpuma-celebrated-the-suedes-50th-anniversary-with-37-unique-drops%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-celebrated-the-suedes-50th-anniversary-with-37-unique-drops\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsportstyle%2Fpuma-celebrated-the-suedes-50th-anniversary-with-37-unique-drops%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >50* Tonos de ante<\/h1>\n        <div class=\"articleintro\" >PUMA celebr\u00f3 el 50 aniversario de Suede con 37 gotas \u00fanicas<\/div>\n        <div class=\"date\">10 de diciembre de 2018 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;PUMA celebrated the Suede\\u2019s 50th anniversary with 37 unique drops&quot;, \"text\": &quot;*ok, 37, not 50. But we couldn\\u2019t resist.\\n50 years is an impressive age for a shoe. Especially, if it was and is a classic must-have for every generation over the past five decades.\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-celebrated-the-suedes-50th-anniversary-with-37-unique-drops\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-celebrated-the-suedes-50th-anniversary-with-37-unique-drops\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-celebrated-the-suedes-50th-anniversary-with-37-unique-drops\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsportstyle%2Fpuma-celebrated-the-suedes-50th-anniversary-with-37-unique-drops%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fes%2Fsportstyle%2Fpuma-celebrated-the-suedes-50th-anniversary-with-37-unique-drops%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/><em>*ok, 37, no 50. Pero no pudimos resistirnos.<\/em><br\/>\n<span class=\"textStyle_intro\">50 a\u00f1os es una edad impresionante para un zapato. Sobre todo, si ha sido y es un cl\u00e1sico imprescindible para todas las generaciones de las \u00faltimas cinco d\u00e9cadas.<\/span>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>No cabe duda de que PUMA celebr\u00f3 el<strong> 50 aniversario<\/strong> de la <strong>ante ic\u00f3nico<\/strong> con estilo durante todo el a\u00f1o: nada menos que <strong>37 Suedes exclusivos<\/strong> a lo largo del a\u00f1o pasado, incluidos los dise\u00f1os conjuntos con <strong>diferentes socios<\/strong> del <strong>mundos de la moda, la m\u00fasica y la cultura<\/strong> as\u00ed como <strong>packs de temporada<\/strong> creados por los dise\u00f1adores de PUMA.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G38-Bboy-Fabulous.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t\t<div class=\"descr\">Para dar comienzo a las celebraciones de Suede 50, el B-Boy Pack sali\u00f3 a la venta el 4 de noviembre de 2017.<\/div>\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Fue a principios de 2016, cuando <strong>Adam Pieters,<\/strong> La direcci\u00f3n de la l\u00ednea de productos Sportstyle Footwear de PUMA y el equipo de sportstyle se reunieron para reflexionar sobre c\u00f3mo celebrar el 50\u00ba aniversario de Suede. <strong>especial.<\/strong><br\/>\n<br\/>La idea: <strong>una serie de proyectos<\/strong> convirtiendo el cumplea\u00f1os en un proyecto masivo que implicaba a toda la unidad de negocio, desde la gesti\u00f3n y el dise\u00f1o de la l\u00ednea de productos hasta el marketing y la salida al mercado.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" ><p>Quer\u00edamos colaborar con personas que ya tuvieran un buen entendimiento y un v\u00ednculo con PUMA y especialmente con las Suede. Pero tambi\u00e9n quer\u00edamos incluir a personas con las que nunca hab\u00edamos trabajado antes para dar un giro completamente diferente a las Suede.<\/p>\n<br\/><br\/>Adam Pieters, Jefe de Equipo de Gesti\u00f3n de L\u00ednea de Producto de Calzado Deportivo en PUMA<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Si analizamos lo ocurrido en las \u00faltimas cinco d\u00e9cadas y la repercusi\u00f3n que ha tenido el Suede en <strong>m\u00fasica y cultura,<\/strong> se les ocurri\u00f3 <strong>cuatro \u00e1reas<\/strong> que quer\u00edan representar en los distintos dise\u00f1os de Suede: <strong>m\u00fasica, moda, cultura callejera y cultura pop.<\/strong><br\/>\n<br\/>A partir de ese momento, Adam y Yassine Saidi, Jefe Senior de Select Sportstyle de PUMA, comenzaron a <strong>crear una lista<\/strong> con socios potenciales que terminan con los <strong>todos lo sabemos ya.<\/strong><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" ><p> Al principio ten\u00edamos una lista exhaustiva, pero luego empezamos a reducirla a los que ten\u00edan m\u00e1s sentido en t\u00e9rminos de lo que encaja con Suede y PUMA como marca y tambi\u00e9n a los que nos dieron buena espina cuando nos pusimos en contacto con ellos.<\/p>\n<br\/><br\/>Yassine Saidi, Director de Selecci\u00f3n de PUMA<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Suena f\u00e1cil, pero fue, y sigue siendo, mucho trabajo. En reuniones semanales, el equipo de sportstyle decidi\u00f3 lanzar al menos <strong>cuatro Suedes \u00fanicos en cada trimestre<\/strong> involucrar a los cuatro campos. Adem\u00e1s, cada trimestre deber\u00eda tener una <strong>destacar.\u00a0<\/strong><br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G16-Karl-Lagerfeld.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t\t<div class=\"descr\">Las PUMA x Karl Lagerfeld Suede Classic vienen con una colecci\u00f3n completa.<\/div>\n\t<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G39-Theodore.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t\t<div class=\"descr\">PUMA x Bradley Theodore Suede Classic. El artista estadounidense Bradley Theodore es conocido por sus coloridas pinturas.<\/div>\n\t<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G49-Barbie-black.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t\t<div class=\"descr\">PUMA x Barbie Suede Classic. Una mu\u00f1eca Barbie vestida de PUMA de la cabeza a los pies llega con las Suede x Barbie en un exclusivo pack de zapatillas.<\/div>\n\t<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G4-Big-Sean.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t\t<div class=\"descr\">PUMA x BIG SEAN Suede Classic. PUMA y el rapero estadounidense dise\u00f1aron juntos una colecci\u00f3n completa.<\/div>\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>S\u00f3lo entonces empezaron <strong>contactar con socios potenciales<\/strong> y concertar reuniones con ellos. La lista inicial conten\u00eda <strong>m\u00e1s socios<\/strong> que los que finalmente dise\u00f1aron un Suede con PUMA en caso de que alguien no <strong>golpear la l\u00ednea de tiempo<\/strong> o tener una idea que no funcione.<br\/>\n<br\/><strong>\u201cLo mejor fue que todo el mundo quiso participar en la celebraci\u00f3n, porque es un hito para una empresa tener un zapato que sigue siendo tan popular y relevante como el primer d\u00eda\u201d.\u201d<\/strong> explica Yassine.<br\/>\n<br\/><strong>Por suerte,<\/strong> todo el mundo estaba entusiasmado, porque \u00edbamos a <strong>no hubiera querido perderse ni una sola gota<\/strong> \u00a1de los 37 Suedes \u00fanicos!<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><strong class=\"textStyle_description\">Haga clic aqu\u00ed para ver las 37 gotas Suede 50.<\/strong>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image slider -->\n\n<div class=\"row rowSlider1 spacing\">\n    <div class=\"col\">\n        <div class=\"arrowCircleCenter arrowBorder swiperoutside-button-prev swipepreve2d66d10-720e-45e2-908c-1c5af8adc80f\"><\/div>\n    <\/div>\n\t<div id=\"swipe_e2d66d10-720e-45e2-908c-1c5af8adc80f\" class=\"swiper myswiper scrollAnim\" data-ssize=\"1\" data-id=\"e2d66d10-720e-45e2-908c-1c5af8adc80f\">\n\t\t<div class=\"swiper-wrapper\">\n                <div class=\"swiper-slide swiper-slide\">\n                    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G2-Bboy.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"descr\">B-Boy de ante: Para B-Boys y Flygirls de la comunidad breakdance de los 80.<\/div>\n                <\/div>\n                <div class=\"swiper-slide swiper-slide\">\n                    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G11-Dassler.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"descr\">Rudolf Dassler Suede: Un homenaje al fundador de PUMA.<\/div>\n                <\/div>\n                <div class=\"swiper-slide swiper-slide\">\n                    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G36-MIJ-TheCollectors.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"descr\">MIJ x The Collectors: una edici\u00f3n exclusiva \"Made in Japan\".<\/div>\n                <\/div>\n                <div class=\"swiper-slide swiper-slide\">\n                    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G7-Breakdance-Cities.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"descr\">Breakdance Cities Suede rinde homenaje a algunas de las ciudades breakdance m\u00e1s influyentes de todo el mundo.<\/div>\n                <\/div>\n                <div class=\"swiper-slide swiper-slide\">\n                    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G35-Golden.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"descr\">Ante dorado con un sello de 1968 en la plantilla que indica cu\u00e1ndo se cre\u00f3 el ante por primera vez.<\/div>\n                <\/div>\n                <div class=\"swiper-slide swiper-slide\">\n                    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G21-Michael-Lau.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"descr\">PUMA x Michael Lau Suede. El artista de Hong Kong es conocido por sus ilustraciones y figuras de juguete de dise\u00f1o.<\/div>\n                <\/div>\n                <div class=\"swiper-slide swiper-slide\">\n                    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G4-Big-Sean-1.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"descr\">PUMA x BIG SEAN Suede. El rapero estadounidense Big Sean le dio su sello a la Suede reflejando su estilo cl\u00e1sico y lujoso.<\/div>\n                <\/div>\n                <div class=\"swiper-slide swiper-slide\">\n                    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G14-Fubu.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"descr\">Fubu Suede, en colaboraci\u00f3n con la empresa estadounidense de ropa de hip hop FUBU.<\/div>\n                <\/div>\n                <div class=\"swiper-slide swiper-slide\">\n                    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G12-Embellished.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"descr\">Las Suede Embellished est\u00e1n disponibles en blanco y negro. <\/div>\n                <\/div>\n                <div class=\"swiper-slide swiper-slide\">\n                    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G9-Classic-Exposed-Seams.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"descr\">Las Exposed Seams Suede presentan todas las se\u00f1as de identidad de la versi\u00f3n ic\u00f3nica, como el famoso estampado estrecho, pero a\u00f1aden cordones texturizados y costuras PUMA Formstrip expuestas.<\/div>\n                <\/div>\n                <div class=\"swiper-slide swiper-slide\">\n                    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G20-MCM.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"descr\">MCM de ante. Fundada en Munich en 1976, MCM es un gigante del cuero de lujo que se ha hecho famoso en todo el mundo.<\/div>\n                <\/div>\n                <div class=\"swiper-slide swiper-slide\">\n                    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G5-Bobbito.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"descr\">Bobbito Suede: DJ, autor, cineasta y miembro del grupo de hip-hop cl\u00e1sico Rock Steady Crew, Bobbito y la PUMA Suede alcanzaron la mayor\u00eda de edad al mismo tiempo.<\/div>\n                <\/div>\n                <div class=\"swiper-slide swiper-slide\">\n                    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G15-Hello-Kitty.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"descr\">Hello Kitty ha dominado el mundo de la cultura pop durante m\u00e1s de 40 a\u00f1os. La colaboraci\u00f3n PUMA x HELLO KITTY llega a la escena con tonos atrevidos, gr\u00e1ficos alegres y detalles elegantes.<\/div>\n                <\/div>\n                <div class=\"swiper-slide swiper-slide\">\n                    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G17-MAC.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"descr\">El Suede MAC se presenta en los tonos de las barras de labios m\u00e1s legendarias de la cosm\u00e9tica MAC.<\/div>\n                <\/div>\n                <div class=\"swiper-slide swiper-slide\">\n                    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G28-Ferrari.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"descr\">Ferrari Suede 50 en rojo Ferrari, por supuesto y con un Formstrip inspirado en la fibra de carbono utilizada en el mundo de la F1.<\/div>\n                <\/div>\n                <div class=\"swiper-slide swiper-slide\">\n                    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G18-Made-in-Italy.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"descr\">Suede Made in Italy rinde homenaje a los aspectos de Italia con ricos dise\u00f1os e intrincadas historias. <\/div>\n                <\/div>\n                <div class=\"swiper-slide swiper-slide\">\n                    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G33-XLarge.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"descr\">PUMA x XLARGE. X-Large es una l\u00ednea de ropa fundada en Los \u00c1ngeles en 1991. Se hizo popular entre la juventud urbana y los artistas de hip-hop.<\/div>\n                <\/div>\n                <div class=\"swiper-slide swiper-slide\">\n                    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G27-Santa-Cruz.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"descr\">Suede Santa Cruz. Fundada en 1973, Santa Cruz es la marca de skate m\u00e1s antigua. <\/div>\n                <\/div>\n                <div class=\"swiper-slide swiper-slide\">\n                    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G30-STAMPD.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"descr\">Suede STAMPD dise\u00f1ado en colaboraci\u00f3n con Stampd aka West Coast design legend Chris Stamp.<\/div>\n                <\/div>\n                <div class=\"swiper-slide swiper-slide\">\n                    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G22-Panini.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"descr\">PUMA x Panini Suede celebra la pasi\u00f3n por el deporte y el coleccionismo.<\/div>\n                <\/div>\n                <div class=\"swiper-slide swiper-slide\">\n                    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G31-Culture-Chains.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"descr\">Suede Chains es una actualizaci\u00f3n moderna de la silueta cl\u00e1sica.<\/div>\n                <\/div>\n                <div class=\"swiper-slide swiper-slide\">\n                    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G3-TheWeeknd.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"descr\">PUMA x The Weeknd Suedes con las marcas \u201c19\u201d y \u201c68\u201d en la leng\u00fceta, que representan el a\u00f1o de nacimiento de las Suede.<\/div>\n                <\/div>\n                <div class=\"swiper-slide swiper-slide\">\n                    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G6-Bradley-Theodor.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"descr\">El artista estadounidense Bradley Theodore es conocido por sus coloridos cuadros.<\/div>\n                <\/div>\n                <div class=\"swiper-slide swiper-slide\">\n                    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G23-Paul-Stanley.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"descr\">Paul Stanley Suede: Paul Stanley, l\u00edder de KISS, es uno de los artistas de rock m\u00e1s influyentes de todos los tiempos.<\/div>\n                <\/div>\n                <div class=\"swiper-slide swiper-slide\">\n                    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G24-Poggy.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"descr\">PUMA x Poggy. Motofumi \"POGGY\" Kogi, director creativo de United Arrows &amp; Sons, es un icono influyente del streetwear en la escena de la moda japonesa.<\/div>\n                <\/div>\n                <div class=\"swiper-slide swiper-slide\">\n                    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G8-ChapterII.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"descr\">PUMA x Chapter II viene con llamativos detalles dorados para un estilo m\u00e1s elegante y listo para la calle.<\/div>\n                <\/div>\n                <div class=\"swiper-slide swiper-slide\">\n                    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G26-PWR-Thru-Peace.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"descr\">El Suede Power Through Peace rinde homenaje al campe\u00f3n ol\u00edmpico de 1968 Tommie Smith, que levant\u00f3 el pu\u00f1o para llamar la atenci\u00f3n sobre los abusos de los derechos humanos y la discriminaci\u00f3n. <\/div>\n                <\/div>\n                <div class=\"swiper-slide swiper-slide\">\n                    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G50-Karl.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"descr\">Ante Karl Lagerfeld. El director creativo es sin\u00f3nimo de estilo atemporal y chic parisino.<\/div>\n                <\/div>\n                <div class=\"swiper-slide swiper-slide\">\n                    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G4-Pepsi.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"descr\">Pepsi MAX est\u00e1 indisolublemente ligada a la cultura pop y a las tendencias de las generaciones pasadas y presentes, al igual que la Suede.<\/div>\n                <\/div>\n                <div class=\"swiper-slide swiper-slide\">\n                    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G25-Pop-Culture.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"descr\">La Suede Street Pop Culture viene con un toque extra-funky y llamativo.<\/div>\n                <\/div>\n                <div class=\"swiper-slide swiper-slide\">\n                    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G37-Street-Jewel-Culture.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"descr\">Suede Street Jewel Culture viene con una joya met\u00e1lica en los ojales y dos pares de cordones.<\/div>\n                <\/div>\n                <div class=\"swiper-slide swiper-slide\">\n                    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G34-Staple.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"descr\">PUMA x STAPLE en colaboraci\u00f3n con el director creativo de Staple, Jeff Staple.<\/div>\n                <\/div>\n                <div class=\"swiper-slide swiper-slide\">\n                    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G1-Barbie-1.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"descr\">PUMA x BARBIE Suede viene con una mu\u00f1eca barbie vestida de PUMA de la cabeza a los pies.<\/div>\n                <\/div>\n                <div class=\"swiper-slide swiper-slide\">\n                    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G32-Swarovski.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"descr\">Ante Swarovski deslumbrado con cristales.<\/div>\n                <\/div>\n                <div class=\"swiper-slide swiper-slide\">\n                    <div class=\"bgimage\" style=\"aspect-ratio:1.797619047619 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G13-En-Noir.jpg);background-position: 50% 0%;\"><\/div>\n                    <div class=\"descr\">En Noir se inspira en los tatuajes de su fundador, Rob Garc\u00eda.<\/div>\n                <\/div>\n\t\t<\/div>\n\t<\/div>\n        <div class=\"col\">\n        <div class=\"arrowCircleCenter arrowBorder swiperoutside-button-next swipenexte2d66d10-720e-45e2-908c-1c5af8adc80f\"><\/div>\n        <\/div>\n<\/div>\n\n\n<!-- row image multi 1 -->\n<div class=\"row rowImages2 spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t\t<h2 class=\"spacing2\">Adam Pieters<\/h2>\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.69230769230769  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/M1-Adam.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t\t\t<div class=\"descr\">\n\t\t\t\t\t\tAdam es el jefe de equipo de PUMA para la gesti\u00f3n de la l\u00ednea de productos de calzado deportivo y se le ocurri\u00f3 la idea de celebrar la Suede con varios lanzamientos \u00fanicos.\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t\t<h2 class=\"spacing2\">Yassine Saidi<\/h2>\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:0.69230769230769  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2014\/12\/YassineSaidi_M.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t\t\t<div class=\"descr\">\n\t\t\t\t\t\tYassine Saidi, responsable s\u00e9nior de calzado selecto y deportivo. Desde enero de 2013 dirige este equipo, que trabaja en ediciones limitadas, productos deseables y colaboraciones con influencers de estilo.\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<!-- row category header -->\n<div class=\"row rowCategoryHeader\" style=\"grid-template-columns:1fr\">\n    <div class=\"col\" style=\"display: flex; align-items: baseline;\">\n        <h2 class=\"bgPuma\">\n            <span>\u00bfQu\u00e9 m\u00e1s hay?<\/span>\n        <\/h2>\n    <\/div>\n\n<\/div>\n\n<div class=\"row rowSlider3 spacing scrollAnim\">\n    <div class=\"nomobile swiperArrow swiper-button-prev swipeprev1caae95b-1f58-4594-ab9a-506607b652f8\" style=\"top:unset;margin-top: 170px;margin-left:15px;\"><\/div>\n    <div class=\"nomobile swiperArrow swiper-button-next swipenext1caae95b-1f58-4594-ab9a-506607b652f8\" style=\"top:unset;margin-top: 170px;margin-right:15px;\"><\/div>\n\t<div id=\"swipe_1caae95b-1f58-4594-ab9a-506607b652f8\" class=\"swiper myswiper\" data-ssize=\"4\" data-id=\"1caae95b-1f58-4594-ab9a-506607b652f8\">\n\t\t<div class=\"swiper-wrapper\">\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/pumas-iconic-classic-turns-50\/\" \n                     tabindex=\"-1\" \n                    id=\"10002\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/10\/H3_Suede-Geburtstag.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/es\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/pumas-iconic-classic-turns-50\/\">El ic\u00f3nico cl\u00e1sico de PUMA cumple 50 a\u00f1os<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Hoy hace 50 a\u00f1os naci\u00f3 uno de los productos m\u00e1s ic\u00f3nicos de PUMA: la Suede. O al menos, el mundo lo vio por primera vez en primer plano.\nCuando Tommie Smith subi\u00f3 al podio de los Juegos Ol\u00edmpicos de 1968 el 16 de octubre, ten\u00eda sus zapatillas PUMA a su lado, mientras levantaba el pu\u00f1o al aire y hac\u00eda historia (deportiva).\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/pumas-iconic-classic-turns-50\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-suede-celebrates-50th-birthday-collaborating-hello-kitty\/\" \n                     tabindex=\"-1\" \n                    id=\"7854\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/02\/Hello-Kitty_H2.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/es\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-suede-celebrates-50th-birthday-collaborating-hello-kitty\/\">PUMA Suede celebra su 50 aniversario colaborando con Hello Kitty<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    \u00bfQu\u00e9 ocurre cuando se juntan un puma y un gatito?\nCrean una de las colecciones de moda m\u00e1s ic\u00f3nicas, \u00a1por supuesto!\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-suede-celebrates-50th-birthday-collaborating-hello-kitty\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-teams-up-with-pepsi-to-celebrate-the-suede\/\" \n                     tabindex=\"-1\" \n                    id=\"9900\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/10\/H1_Pepsi.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/es\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-teams-up-with-pepsi-to-celebrate-the-suede\/\">PUMA se une a Pepsi para celebrar la Suede<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    Cuando casi 200 a\u00f1os de experiencia en deportes y cultura pop se unen, s\u00f3lo puede salir algo grande.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/puma-teams-up-with-pepsi-to-celebrate-the-suede\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n            <\/div>\n            <div class=\"swiper-slide swiper-slide4 articleTeaser\" style=\"min-width: 338px;\">\n                <a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/kiss-frontman-launched-his-suede\/\" \n                     tabindex=\"-1\" \n                    id=\"9785\"\n                     style=\"width:100%;position:relative;overflow:hidden;                    aspect-ratio:1                    ;\" >\n                <img decoding=\"async\" alt=\"\"\n                    class=\"hoverZoom\"\n                    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/09\/H1_Paul-Stanley-1.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;                    object-position: 50% 0%; object-fit: cover;\"\/>\n                <\/a>\n                \n                <a href=\"https:\/\/www.puma-catchup.com\/es\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n                <h4><a href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/kiss-frontman-launched-his-suede\/\">Paul Stanley, l\u00edder de KISS, lanza su ic\u00f3nica Suede<\/a><\/h4>\n                <div class=\"description shortExcerpt\">\n                    ...\u00a1no se queda en Las Vegas!\nAl menos no, cuando la leyenda del rock y l\u00edder de KISS, Paul Stanley, visit\u00f3 nuestra tienda PUMA en el Fashion Show Mall de Las Vegas.\nTanto los fans de KISS como los amantes de las zapatillas esperaban conocer al icono del rock para celebrar su colaboraci\u00f3n con PUMA Suede.\n\n                <\/div>\n                <a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/kiss-frontman-launched-his-suede\/\" data-no-translation=\"\" data-trp-gettext=\"\">leer la historia<\/a>\n            <\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>*ok, 37, no 50. Pero no pudimos resistirnos.<br \/>\n50 a\u00f1os es una edad impresionante para un zapato. Sobre todo, si ha sido y es un cl\u00e1sico imprescindible para todas las generaciones de las \u00faltimas cinco d\u00e9cadas.<\/p>","protected":false},"author":4,"featured_media":10603,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":37431,"meta-headline":"","footnotes":""},"categories":[3],"class_list":["post-10560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportstyle"],"fullData":{"ID":10560,"post_author":"4","post_date":"2018-12-10 12:34:53","post_date_gmt":"2018-12-10 11:34:53","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2018\/12\/H1-Suede-50.jpg\",\"filesize\":386513,\"sizes\":{\"medium\":{\"file\":\"H1-Suede-50-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":19142},\"large\":{\"file\":\"H1-Suede-50-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":214269},\"thumbnail\":{\"file\":\"H1-Suede-50-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":8596},\"medium_large\":{\"file\":\"H1-Suede-50-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":126037},\"trp-custom-language-flag\":{\"file\":\"H1-Suede-50-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":424}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":10603,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/H1-Suede-50.jpg\",\"title\":\"H1-Suede-50\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"50* Shades of Suede\",\"content\":\"PUMA celebrated the Suede\u2019s 50th anniversary with 37 unique drops\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;em\\u0026gt;*ok, 37, not 50. But we couldn\u2019t resist.\\u0026lt;\/em\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003e50 years is an impressive age for a shoe. Especially, if it was and is a classic must-have for every generation over the past five decades.\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;No question that PUMA celebrated the\\u0026lt;strong\\u0026gt; 50th anniversary\\u0026lt;\/strong\\u0026gt; of the \\u0026lt;strong\\u0026gt;iconic Suede\\u0026lt;\/strong\\u0026gt; in style throughout the year: no less than \\u0026lt;strong\\u0026gt;37 exclusive Suedes\\u0026lt;\/strong\\u0026gt; dropped over the course of the past year including joint designs with \\u0026lt;strong\\u0026gt;different partners\\u0026lt;\/strong\\u0026gt; from the \\u0026lt;strong\\u0026gt;worlds of fashion, music and culture\\u0026lt;\/strong\\u0026gt; as well as \\u0026lt;strong\\u0026gt;seasonal packs\\u0026lt;\/strong\\u0026gt; created by PUMA\u2019s designers.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2018\/12\/G38-Bboy-Fabulous.jpg\",\"filesize\":322204,\"sizes\":{\"medium\":{\"file\":\"G38-Bboy-Fabulous-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":13811},\"large\":{\"file\":\"G38-Bboy-Fabulous-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":113358},\"thumbnail\":{\"file\":\"G38-Bboy-Fabulous-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6848},\"medium_large\":{\"file\":\"G38-Bboy-Fabulous-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":68079},\"trp-custom-language-flag\":{\"file\":\"G38-Bboy-Fabulous-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":415}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":10561,\"alt\":\"\",\"caption\":\"Kicking off the Suede 50 celebrations, the B-Boy Pack dropped November 4, 2017.\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G38-Bboy-Fabulous.jpg\",\"title\":\"G38-Bboy-Fabulous\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[true],\"image\":{\"width\":1510,\"height\":840,\"file\":\"2018\/12\/G38-Bboy-Fabulous.jpg\",\"filesize\":322204,\"sizes\":{\"medium\":{\"file\":\"G38-Bboy-Fabulous-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":13811},\"large\":{\"file\":\"G38-Bboy-Fabulous-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":113358},\"thumbnail\":{\"file\":\"G38-Bboy-Fabulous-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6848},\"medium_large\":{\"file\":\"G38-Bboy-Fabulous-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":68079},\"trp-custom-language-flag\":{\"file\":\"G38-Bboy-Fabulous-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":415}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":10561,\"alt\":\"\",\"caption\":\"Kicking off the Suede 50 celebrations, the B-Boy Pack dropped November 4, 2017.\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G38-Bboy-Fabulous.jpg\",\"title\":\"G38-Bboy-Fabulous\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;It was at the beginning of 2016, when \\u0026lt;strong\\u0026gt;Adam Pieters,\\u0026lt;\/strong\\u0026gt; PUMA\u2019s Teamhead Product Line Management Sportstyle Footwear, and the sportstyle team sat down together to brainstorm about how to make the Suede\u2019s 50th birthday \\u0026lt;strong\\u0026gt;special.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;The idea: \\u0026lt;strong\\u0026gt;a series of projects\\u0026lt;\/strong\\u0026gt; turning the birthday into a massive project that involved the whole business unit, from product line management and design to marketing and go-to-market.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cp\\u003eWe wanted to collaborate with people who already had a good understanding and bond with PUMA and especially the Suede. But we also wanted to include people whom we had never worked with before to bring a completely different spin to the Suede.\\u003c\/p\\u003e\\n\\u003cbr\/\\u003e\\u003cbr\/\\u003eAdam Pieters, Teamhead Product Line Management Sportstyle Footwear at PUMA\",\"width\":\"Wide\",\"style\":\"quote\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;Looking at what happened over the past five decades and at the impact the Suede has had in \\u0026lt;strong\\u0026gt;music and culture,\\u0026lt;\/strong\\u0026gt; they came up with \\u0026lt;strong\\u0026gt;four areas\\u0026lt;\/strong\\u0026gt; they wanted to represent in the different Suede designs: \\u0026lt;strong\\u0026gt;music, fashion, street culture and pop culture.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;From that point on, Adam and Yassine Saidi, PUMA\u2019s Senior Head of Select Sportstyle, started \\u0026lt;strong\\u0026gt;setting up a list\\u0026lt;\/strong\\u0026gt; with potential partners ending up with the ones \\u0026lt;strong\\u0026gt;we all know by now.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cp\\u003e We had a comprehensive list in the beginning, but then we started narrowing it down to the ones that made the most sense in terms of what fits the Suede and PUMA as a brand and also to the ones we had a good feeling about when we reached out to them.\\u003c\/p\\u003e\\n\\u003cbr\/\\u003e\\u003cbr\/\\u003eYassine Saidi, Senior Head of Select at PUMA\",\"width\":\"Wide\",\"style\":\"quote\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;Sounds easy, but it was, and still is, a lot of work. In weekly meetings, the sportstyle team decided to launch at least \\u0026lt;strong\\u0026gt;four unique Suedes in every quarter\\u0026lt;\/strong\\u0026gt; to involve all four fields. Additionally, every quarter should have one \\u0026lt;strong\\u0026gt;highlight.\u00a0\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2018\/12\/G16-Karl-Lagerfeld.jpg\",\"filesize\":181390,\"sizes\":{\"medium\":{\"file\":\"G16-Karl-Lagerfeld-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":8898},\"large\":{\"file\":\"G16-Karl-Lagerfeld-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":85563},\"thumbnail\":{\"file\":\"G16-Karl-Lagerfeld-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5174},\"medium_large\":{\"file\":\"G16-Karl-Lagerfeld-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":49446},\"trp-custom-language-flag\":{\"file\":\"G16-Karl-Lagerfeld-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":412}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":10562,\"alt\":\"\",\"caption\":\"The PUMA x Karl Lagerfeld Suede Classic comes with a complete collection.\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G16-Karl-Lagerfeld.jpg\",\"title\":\"G16-Karl-Lagerfeld\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[true],\"image\":{\"width\":1510,\"height\":840,\"file\":\"2018\/12\/G16-Karl-Lagerfeld.jpg\",\"filesize\":181390,\"sizes\":{\"medium\":{\"file\":\"G16-Karl-Lagerfeld-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":8898},\"large\":{\"file\":\"G16-Karl-Lagerfeld-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":85563},\"thumbnail\":{\"file\":\"G16-Karl-Lagerfeld-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5174},\"medium_large\":{\"file\":\"G16-Karl-Lagerfeld-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":49446},\"trp-custom-language-flag\":{\"file\":\"G16-Karl-Lagerfeld-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":412}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":10562,\"alt\":\"\",\"caption\":\"The PUMA x Karl Lagerfeld Suede Classic comes with a complete collection.\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G16-Karl-Lagerfeld.jpg\",\"title\":\"G16-Karl-Lagerfeld\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Wide\"} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2018\/12\/G39-Theodore.jpg\",\"filesize\":210802,\"sizes\":{\"medium\":{\"file\":\"G39-Theodore-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":11187},\"large\":{\"file\":\"G39-Theodore-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":86065},\"thumbnail\":{\"file\":\"G39-Theodore-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5905},\"medium_large\":{\"file\":\"G39-Theodore-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":51523},\"trp-custom-language-flag\":{\"file\":\"G39-Theodore-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":432}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":10563,\"alt\":\"\",\"caption\":\"PUMA x Bradley Theodore Suede Classic. 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The american artist Bradley Theodore is known for his colorful paintings.\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G39-Theodore.jpg\",\"title\":\"G39-Theodore\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Wide\"} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2018\/12\/G49-Barbie-black.jpg\",\"filesize\":184190,\"sizes\":{\"medium\":{\"file\":\"G49-Barbie-black-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":9771},\"large\":{\"file\":\"G49-Barbie-black-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":76482},\"thumbnail\":{\"file\":\"G49-Barbie-black-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5465},\"medium_large\":{\"file\":\"G49-Barbie-black-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":45229},\"trp-custom-language-flag\":{\"file\":\"G49-Barbie-black-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":435}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":10564,\"alt\":\"\",\"caption\":\"PUMA x Barbie Suede Classic. A barbie doll dressed in PUMA from head to toe comes with the Suede x Barbie in an exclusive sneaker pack.\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G49-Barbie-black.jpg\",\"title\":\"G49-Barbie-black\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[true],\"image\":{\"width\":1510,\"height\":840,\"file\":\"2018\/12\/G49-Barbie-black.jpg\",\"filesize\":184190,\"sizes\":{\"medium\":{\"file\":\"G49-Barbie-black-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":9771},\"large\":{\"file\":\"G49-Barbie-black-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":76482},\"thumbnail\":{\"file\":\"G49-Barbie-black-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5465},\"medium_large\":{\"file\":\"G49-Barbie-black-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":45229},\"trp-custom-language-flag\":{\"file\":\"G49-Barbie-black-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":435}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":10564,\"alt\":\"\",\"caption\":\"PUMA x Barbie Suede Classic. 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PUMA and the American rapper designed a complete collection together.\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G4-Big-Sean.jpg\",\"title\":\"G4-Big-Sean\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[true],\"image\":{\"width\":1510,\"height\":840,\"file\":\"2018\/12\/G4-Big-Sean.jpg\",\"filesize\":166786,\"sizes\":{\"medium\":{\"file\":\"G4-Big-Sean-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":11343},\"large\":{\"file\":\"G4-Big-Sean-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":79805},\"thumbnail\":{\"file\":\"G4-Big-Sean-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5609},\"medium_large\":{\"file\":\"G4-Big-Sean-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":49881},\"trp-custom-language-flag\":{\"file\":\"G4-Big-Sean-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":415}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":10565,\"alt\":\"\",\"caption\":\"PUMA x BIG SEAN Suede Classic. PUMA and the American rapper designed a complete collection together.\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G4-Big-Sean.jpg\",\"title\":\"G4-Big-Sean\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;Only then they started \\u0026lt;strong\\u0026gt;reaching out to potential partners\\u0026lt;\/strong\\u0026gt; and set up meetings with them. The initial list contained \\u0026lt;strong\\u0026gt;more partners\\u0026lt;\/strong\\u0026gt; than those that eventually designed a Suede with PUMA in case someone would not \\u0026lt;strong\\u0026gt;hit the timeline\\u0026lt;\/strong\\u0026gt; or have an idea that would not work.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;\u201cThe great thing was that everybody wanted to be part of the celebration, because it is a milestone for a company to have a shoe that is still as popular and relevant as it was on day one,\u201d\\u0026lt;\/strong\\u0026gt; Yassine explains.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Luckily,\\u0026lt;\/strong\\u0026gt; everyone was keen about it, because we would \\u0026lt;strong\\u0026gt;not have wanted to miss a single drop\\u0026lt;\/strong\\u0026gt; of the 37 unique Suedes!\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cstrong class=\\u0022textStyle_description\\u0022\\u003eClick through to have a look at all 37 Suede 50 drops!\\u003c\/strong\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-slider 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flair.\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G25-Pop-Culture.jpg\",\"title\":\"G25-Pop-Culture\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":1510,\"height\":840,\"file\":\"2018\/12\/G37-Street-Jewel-Culture.jpg\",\"filesize\":224010,\"sizes\":{\"medium\":{\"file\":\"G37-Street-Jewel-Culture-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":15335},\"large\":{\"file\":\"G37-Street-Jewel-Culture-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":125074},\"thumbnail\":{\"file\":\"G37-Street-Jewel-Culture-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7401},\"medium_large\":{\"file\":\"G37-Street-Jewel-Culture-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":78637},\"trp-custom-language-flag\":{\"file\":\"G37-Street-Jewel-Culture-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":434}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":10595,\"alt\":\"\",\"caption\":\"Suede Street Jewel Culture comes with with a metallic jewel piece on the eyelets and two pairs of laces.\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G37-Street-Jewel-Culture.jpg\",\"title\":\"G37-Street-Jewel-Culture\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":1510,\"height\":840,\"file\":\"2018\/12\/G34-Staple.jpg\",\"filesize\":447595,\"sizes\":{\"medium\":{\"file\":\"G34-Staple-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":15177},\"large\":{\"file\":\"G34-Staple-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":155887},\"thumbnail\":{\"file\":\"G34-Staple-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7309},\"medium_large\":{\"file\":\"G34-Staple-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":90313},\"trp-custom-language-flag\":{\"file\":\"G34-Staple-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":426}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":10596,\"alt\":\"\",\"caption\":\"PUMA x STAPLE in collaboration with Staple Creative Director Jeff Staple.\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G34-Staple.jpg\",\"title\":\"G34-Staple\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":1510,\"height\":840,\"file\":\"2018\/12\/G1-Barbie-1.jpg\",\"filesize\":306605,\"sizes\":{\"medium\":{\"file\":\"G1-Barbie-1-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":12693},\"large\":{\"file\":\"G1-Barbie-1-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":121914},\"thumbnail\":{\"file\":\"G1-Barbie-1-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5870},\"medium_large\":{\"file\":\"G1-Barbie-1-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":73308},\"trp-custom-language-flag\":{\"file\":\"G1-Barbie-1-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":386}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":10597,\"alt\":\"\",\"caption\":\"PUMA x BARBIE Suede comes with a barbie doll dressed in PUMA from head to toe.\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G1-Barbie-1.jpg\",\"title\":\"G1-Barbie\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":1510,\"height\":840,\"file\":\"2018\/12\/G32-Swarovski.jpg\",\"filesize\":394835,\"sizes\":{\"medium\":{\"file\":\"G32-Swarovski-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":13617},\"large\":{\"file\":\"G32-Swarovski-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":116356},\"thumbnail\":{\"file\":\"G32-Swarovski-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6744},\"medium_large\":{\"file\":\"G32-Swarovski-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":67908},\"trp-custom-language-flag\":{\"file\":\"G32-Swarovski-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":447}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":10598,\"alt\":\"\",\"caption\":\"Suede Swarovski bedazzled with crystals.\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G32-Swarovski.jpg\",\"title\":\"G32-Swarovski\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":1510,\"height\":840,\"file\":\"2018\/12\/G13-En-Noir.jpg\",\"filesize\":270368,\"sizes\":{\"medium\":{\"file\":\"G13-En-Noir-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":8050},\"large\":{\"file\":\"G13-En-Noir-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":78597},\"thumbnail\":{\"file\":\"G13-En-Noir-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4968},\"medium_large\":{\"file\":\"G13-En-Noir-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":43752},\"trp-custom-language-flag\":{\"file\":\"G13-En-Noir-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":273}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":10599,\"alt\":\"\",\"caption\":\"En Noir draws inspiration from the tattoos of  En Noir's founder Rob Garcia.\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G13-En-Noir.jpg\",\"title\":\"G13-En-Noir\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[true,true,true,true,true,true,true,true,true,true,true,true,true,true,true,true,true,true,true,true,true,true,true,true,true,true,true,true,true,true,true,true,true,true,true],\"aspect\":\"0\",\"size\":\"1\"} \/--><!-- wp:puma\/row-image-multi {\"migrateBlock\":true,\"title\":\"\",\"images\":[{\"width\":720,\"height\":1040,\"file\":\"2018\/12\/M1-Adam.jpg\",\"filesize\":59405,\"sizes\":{\"medium\":{\"file\":\"M1-Adam-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":12180},\"large\":{\"file\":\"M1-Adam-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":73930},\"thumbnail\":{\"file\":\"M1-Adam-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5301},\"trp-custom-language-flag\":{\"file\":\"M1-Adam-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":351}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":10601,\"alt\":\"\",\"caption\":\"Adam is PUMA's Teamhead for Product Line Management Sportstyle Footwear and came up with the idea of celebrating the Suede with several unique drops.\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/M1-Adam.jpg\",\"title\":\"M1-Adam\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0},{\"width\":720,\"height\":1040,\"file\":\"2014\/12\/YassineSaidi_M.jpg\",\"filesize\":74509,\"sizes\":{\"medium\":{\"file\":\"YassineSaidi_M-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":10999},\"large\":{\"file\":\"YassineSaidi_M-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":91808},\"thumbnail\":{\"file\":\"YassineSaidi_M-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":4540},\"trp-custom-language-flag\":{\"file\":\"YassineSaidi_M-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":331}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":3043,\"alt\":\"\",\"caption\":\"Yassine Saidi, Senior Head of Select and Sportstyle Footwear. He has been heading the team, which works on limited edition, desirable products and collaborations with style influencers, since January 2013.\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2014\/12\/YassineSaidi_M.jpg\",\"title\":\"YassineSaidi_M\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"headlines\":[\"Adam Pieters\",\"Yassine Saidi\"],\"showCaptions\":[true,true],\"portraitMode\":[true,true],\"aspect\":\"0\",\"style\":\"2\"} \/--><!-- wp:puma\/row-category-header {\"titleleft\":\"What else is there?\",\"mode\":\"manual\"} \/--><!-- wp:puma\/row-article-slider {\"migrateBlock\":true,\"numArticles\":5,\"title\":\"What else is there?\",\"icon\":\"\",\"manualArticles\":[{\"id\":10002},{\"id\":7380},{\"id\":7854},{\"id\":9900},{\"id\":9785}],\"mode\":\"manual\",\"aspect\":\"1\"} \/-->","post_title":"PUMA celebrated the Suede\u2019s 50th anniversary with 37 unique drops","post_excerpt":"*ok, 37, not 50. But we couldn\u2019t resist.\n50 years is an impressive age for a shoe. Especially, if it was and is a classic must-have for every generation over the past five decades.\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"puma-celebrated-the-suedes-50th-anniversary-with-37-unique-drops","to_ping":"","pinged":"","post_modified":"2025-09-19 15:00:58","post_modified_gmt":"2025-09-19 15:00:58","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=10560","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[3],"tags_input":[],"id":10560,"author":"4","date":"2018-12-10 12:34:53","date_gmt":"2018-12-10 11:34:53","content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2018\/12\/H1-Suede-50.jpg\",\"filesize\":386513,\"sizes\":{\"medium\":{\"file\":\"H1-Suede-50-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":19142},\"large\":{\"file\":\"H1-Suede-50-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":214269},\"thumbnail\":{\"file\":\"H1-Suede-50-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":8596},\"medium_large\":{\"file\":\"H1-Suede-50-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":126037},\"trp-custom-language-flag\":{\"file\":\"H1-Suede-50-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":424}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":10603,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/H1-Suede-50.jpg\",\"title\":\"H1-Suede-50\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"50* Shades of Suede\",\"content\":\"PUMA celebrated the Suede\u2019s 50th anniversary with 37 unique drops\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;\\u0026lt;em\\u0026gt;*ok, 37, not 50. But we couldn\u2019t resist.\\u0026lt;\/em\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003e50 years is an impressive age for a shoe. Especially, if it was and is a classic must-have for every generation over the past five decades.\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;No question that PUMA celebrated the\\u0026lt;strong\\u0026gt; 50th anniversary\\u0026lt;\/strong\\u0026gt; of the \\u0026lt;strong\\u0026gt;iconic Suede\\u0026lt;\/strong\\u0026gt; in style throughout the year: no less than \\u0026lt;strong\\u0026gt;37 exclusive Suedes\\u0026lt;\/strong\\u0026gt; dropped over the course of the past year including joint designs with \\u0026lt;strong\\u0026gt;different partners\\u0026lt;\/strong\\u0026gt; from the \\u0026lt;strong\\u0026gt;worlds of fashion, music and culture\\u0026lt;\/strong\\u0026gt; as well as \\u0026lt;strong\\u0026gt;seasonal packs\\u0026lt;\/strong\\u0026gt; created by PUMA\u2019s designers.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2018\/12\/G38-Bboy-Fabulous.jpg\",\"filesize\":322204,\"sizes\":{\"medium\":{\"file\":\"G38-Bboy-Fabulous-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":13811},\"large\":{\"file\":\"G38-Bboy-Fabulous-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":113358},\"thumbnail\":{\"file\":\"G38-Bboy-Fabulous-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6848},\"medium_large\":{\"file\":\"G38-Bboy-Fabulous-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":68079},\"trp-custom-language-flag\":{\"file\":\"G38-Bboy-Fabulous-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":415}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":10561,\"alt\":\"\",\"caption\":\"Kicking off the Suede 50 celebrations, the B-Boy Pack dropped November 4, 2017.\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G38-Bboy-Fabulous.jpg\",\"title\":\"G38-Bboy-Fabulous\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[true],\"image\":{\"width\":1510,\"height\":840,\"file\":\"2018\/12\/G38-Bboy-Fabulous.jpg\",\"filesize\":322204,\"sizes\":{\"medium\":{\"file\":\"G38-Bboy-Fabulous-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":13811},\"large\":{\"file\":\"G38-Bboy-Fabulous-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":113358},\"thumbnail\":{\"file\":\"G38-Bboy-Fabulous-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6848},\"medium_large\":{\"file\":\"G38-Bboy-Fabulous-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":68079},\"trp-custom-language-flag\":{\"file\":\"G38-Bboy-Fabulous-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":415}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":10561,\"alt\":\"\",\"caption\":\"Kicking off the Suede 50 celebrations, the B-Boy Pack dropped November 4, 2017.\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G38-Bboy-Fabulous.jpg\",\"title\":\"G38-Bboy-Fabulous\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;It was at the beginning of 2016, when \\u0026lt;strong\\u0026gt;Adam Pieters,\\u0026lt;\/strong\\u0026gt; PUMA\u2019s Teamhead Product Line Management Sportstyle Footwear, and the sportstyle team sat down together to brainstorm about how to make the Suede\u2019s 50th birthday \\u0026lt;strong\\u0026gt;special.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;The idea: \\u0026lt;strong\\u0026gt;a series of projects\\u0026lt;\/strong\\u0026gt; turning the birthday into a massive project that involved the whole business unit, from product line management and design to marketing and go-to-market.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cp\\u003eWe wanted to collaborate with people who already had a good understanding and bond with PUMA and especially the Suede. But we also wanted to include people whom we had never worked with before to bring a completely different spin to the Suede.\\u003c\/p\\u003e\\n\\u003cbr\/\\u003e\\u003cbr\/\\u003eAdam Pieters, Teamhead Product Line Management Sportstyle Footwear at PUMA\",\"width\":\"Wide\",\"style\":\"quote\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;Looking at what happened over the past five decades and at the impact the Suede has had in \\u0026lt;strong\\u0026gt;music and culture,\\u0026lt;\/strong\\u0026gt; they came up with \\u0026lt;strong\\u0026gt;four areas\\u0026lt;\/strong\\u0026gt; they wanted to represent in the different Suede designs: \\u0026lt;strong\\u0026gt;music, fashion, street culture and pop culture.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;From that point on, Adam and Yassine Saidi, PUMA\u2019s Senior Head of Select Sportstyle, started \\u0026lt;strong\\u0026gt;setting up a list\\u0026lt;\/strong\\u0026gt; with potential partners ending up with the ones \\u0026lt;strong\\u0026gt;we all know by now.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cp\\u003e We had a comprehensive list in the beginning, but then we started narrowing it down to the ones that made the most sense in terms of what fits the Suede and PUMA as a brand and also to the ones we had a good feeling about when we reached out to them.\\u003c\/p\\u003e\\n\\u003cbr\/\\u003e\\u003cbr\/\\u003eYassine Saidi, Senior Head of Select at PUMA\",\"width\":\"Wide\",\"style\":\"quote\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;Sounds easy, but it was, and still is, a lot of work. In weekly meetings, the sportstyle team decided to launch at least \\u0026lt;strong\\u0026gt;four unique Suedes in every quarter\\u0026lt;\/strong\\u0026gt; to involve all four fields. 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PUMA and the American rapper designed a complete collection together.\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/12\/G4-Big-Sean.jpg\",\"title\":\"G4-Big-Sean\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;Only then they started \\u0026lt;strong\\u0026gt;reaching out to potential partners\\u0026lt;\/strong\\u0026gt; and set up meetings with them. The initial list contained \\u0026lt;strong\\u0026gt;more partners\\u0026lt;\/strong\\u0026gt; than those that eventually designed a Suede with PUMA in case someone would not \\u0026lt;strong\\u0026gt;hit the timeline\\u0026lt;\/strong\\u0026gt; or have an idea that would not work.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;\u201cThe great thing was that everybody wanted to be part of the celebration, because it is a milestone for a company to have a shoe that is still as popular and relevant as it was on day one,\u201d\\u0026lt;\/strong\\u0026gt; Yassine explains.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;Luckily,\\u0026lt;\/strong\\u0026gt; everyone was keen about it, because we would \\u0026lt;strong\\u0026gt;not have wanted to miss a single drop\\u0026lt;\/strong\\u0026gt; of the 37 unique Suedes!\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cstrong class=\\u0022textStyle_description\\u0022\\u003eClick through to have a look at all 37 Suede 50 drops!\\u003c\/strong\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-slider 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