{"version":"1.0","provider_name":"PUMA CATch up","provider_url":"https:\/\/www.puma-catchup.com\/es","title":"\u201cI didn\u2019t expect this success at all\u201d - PUMA CATch up","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"8sTco7i6AL\"><a href=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/expect-success\/\">\u201cNo esperaba este \u00e9xito en absoluto\u201d<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.puma-catchup.com\/es\/sportstyle\/expect-success\/embed\/#?secret=8sTco7i6AL\" width=\"600\" height=\"338\" title=\"\u00ab\u201cI didn\u2019t expect this success at all\u201d\u00bb \u2014 PUMA CATch up\" data-secret=\"8sTco7i6AL\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\" data-no-translation-title=\"\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.puma-catchup.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>","thumbnail_url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2017\/05\/expect-success-h1.jpg","thumbnail_width":1140,"thumbnail_height":640,"description":"Who would have thought a capsule collection that would be one of the biggest successes amongst our special collaborations came from a designer that knows how to illustrate, but had never designed sneakers before? Least of all Caroll Lynn, a.k.a. CAREAUX, whose illustrations now grace not only one, but two collections with PUMA. Originally from the Netherlands, 27-year-old Caroll Lynn is primarily an illustrator, but above all she is a sneakerhead. Combining her two passions, she started illustrating sneakers, which she publishes on her blog and Instagram, becoming known for her graphics in the sneaker community. That\u2019s when Yassine Saidi, PUMA\u2019s Senior Head of SELECT, became aware of her and approached her with the idea to collaborate on designs for PUMA. \u201cI was at Sneakerness in Paris when Yassine came to talk to me and asked me: \u2018What would you think of launching your own shoes with PUMA\u2019?\u201d Caroll Lynn, who started blogging her designs under the name CAREAUX in 2015, tells us. \u201cAt first I didn\u2019t take it so seriously.\u201d Yet she said \u201cYes, that would be nice!\u201d, not expecting much to come of it. However, a couple of months later, she found herself on a plane to PUMA\u2019s Headquarters in Germany to create her first ever\u00a0collection. \u201cIt was quite funny, because I didn\u2019t prepare myself for it at all,\u201d the illustrator remembers. \u201cI met the whole design team. I was choosing the designs, the colourways\u2026 It was a completely new experience for me.\u201d While she frequently made up sneaker illustrations and shared these online, she had never created an actual pair of shoes, which \u2013 according to her \u2013 is \u201ctotally different from being an illustrator.\u201d Until recently, sneakers were clearly \u201ca man\u2019s world,\u201d Caroll Lynn explains. Rihanna with her collaboration with PUMA \u201copened a lot of doors\u201d, encouraging many young women to\u00a0add sneakers to their daily outfit. For her PUMA X CAREAUX line, Caroll fuses an optimistic spirit with an artful graphic approach. As her first creations were mostly pink with a lot a floral prints, she was surprised that her designs also appealed another type of consumer: \u201cMy collection was mostly designed for women, even though some men liked it as well\u2026 Even though the sneakers were pink, guys went crazy about it.\u201d"}