{"id":8997,"date":"2018-05-28T10:25:41","date_gmt":"2018-05-28T08:25:41","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=8997"},"modified":"2025-09-19T15:02:20","modified_gmt":"2025-09-19T15:02:20","slug":"selena-gomez-opens-defy-city-to-launch-pumas-newest-training-shoe","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/de\/sportstyle\/selena-gomez-opens-defy-city-to-launch-pumas-newest-training-shoe\/","title":{"rendered":"SELENA GOMEZ ER\u00d6FFNET DEFY CITY ZUR EINF\u00dcHRUNG DES NEUESTEN TRAININGSSCHUHES VON PUMA"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/de\/\">Startseite<\/a>\/\n        <a href=\"\/de\/category\/sportstyle\/\">Sportstyle<\/a>\/ SELENA GOMEZ ER\u00d6FFNET DEFY CITY, UM DEN NEUESTEN TRAININGSCHUH VON PUMA VORZUSTELLEN\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/05\/DEFY-City_H1.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/\">Sportstyle<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fselena-gomez-opens-defy-city-to-launch-pumas-newest-training-shoe%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fselena-gomez-opens-defy-city-to-launch-pumas-newest-training-shoe%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/de\/sportstyle\/selena-gomez-opens-defy-city-to-launch-pumas-newest-training-shoe\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fselena-gomez-opens-defy-city-to-launch-pumas-newest-training-shoe%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >Willkommen in DEFY City!<\/h1>\n        <div class=\"articleintro\" >SELENA GOMEZ ER\u00d6FFNET DEFY CITY ZUR EINF\u00dcHRUNG DES NEUESTEN TRAININGSSCHUHES VON PUMA<\/div>\n        <div class=\"date\">28. Mai 2018 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;SELENA GOMEZ OPENS DEFY CITY TO LAUNCH PUMA\\u2019s NEWEST TRAINING SHOE&quot;, \"text\": &quot;Selena Gomez has officially opened DEFY City\\u00a0at Paramount Studios in Los Angeles throwing the most defying event of the season \\u2013 and all in honor of our newest women\\u2019s training silhouette.\\n\\u00a0\\nDoesn\\u2019t a shoe that encourages women to be a force to be reckoned with, to be brave and to defy the norm deserve special attention? We do think so.\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/de\/sportstyle\/selena-gomez-opens-defy-city-to-launch-pumas-newest-training-shoe\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/de\/sportstyle\/selena-gomez-opens-defy-city-to-launch-pumas-newest-training-shoe\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/de\/sportstyle\/selena-gomez-opens-defy-city-to-launch-pumas-newest-training-shoe\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fselena-gomez-opens-defy-city-to-launch-pumas-newest-training-shoe%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsportstyle%2Fselena-gomez-opens-defy-city-to-launch-pumas-newest-training-shoe%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Selena Gomez hat DEFY City in den Paramount Studios in Los Angeles offiziell er\u00f6ffnet und damit das herausforderndste Event der Saison veranstaltet \u2013 zu Ehren unserer neuesten Trainingssilhouette f\u00fcr Frauen.<\/span>\n<br\/>\u00a0<br\/>\n<span class=\"textStyle_intro\">Verdient ein Schuh, der Frauen dazu ermutigt, eine Kraft zu sein, mit der man rechnen muss, mutig zu sein und sich \u00fcber Normen hinwegzusetzen, nicht besondere Aufmerksamkeit? Wir sind davon \u00fcberzeugt.<\/span>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/05\/DEFY-City_G7.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>Aus diesem Grund haben wir eine ganze Stadt geschaffen, um die Markteinf\u00fchrung des DEFY, dem neuesten Trainingsschuh f\u00fcr Damen von PUMA, zu feiern.<br\/>\n<br\/><strong>DEFY Stadt<\/strong> bietet alle Aspekte einer modernen und futuristischen Stadt und vereint verschiedene Elemente des Trainingsschuhs, mit denen die VIP-G\u00e4ste auf v\u00f6llig neue und einzigartig immersive Weise interagieren k\u00f6nnen: <strong>Selena Gomez<\/strong> und die <strong>DEFY Stadt-Touristen<\/strong> k\u00f6nnte die Trainingserwartungen \u00fcbertreffen, indem er zusammen mit den T\u00e4nzern von PUMA im <strong>mit Luft gef\u00fcllte Turnhalle<\/strong> oder widersetzen Sie sich ihrer Vorstellung einer traditionellen Stadt, indem Sie einen Waschsalon besuchen, der keine Socken verschluckt.<br\/>\n<br\/>Wie es sich f\u00fcr eine echte Stadt geh\u00f6rt, hat DEFY City auch ein gastronomisches Angebot in Form einer Bodega mit <strong>S\u00fc\u00dfigkeiten zum Sattessen<\/strong> und nat\u00fcrlich das <strong>DEFY<\/strong> war ausschlie\u00dflich f\u00fcr die G\u00e4ste zum Vorabkauf verf\u00fcgbar.<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/05\/DEFY-City_G1.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" ><p>DEFY bedeutet, mutig zu sein. Es geht darum, Grenzen zu \u00fcberschreiten und sich nicht den \u2018Erwartungen\u2019 der Gesellschaft zu beugen. PUMA hat dieses Gef\u00fchl mit seinem neuen Trainingsschuh DEFY perfekt eingefangen. Ich erinnere mich t\u00e4glich daran, wie wichtig es ist, sich den Einfl\u00fcssen von au\u00dfen zu widersetzen und mir selbst treu zu bleiben.<\/p>\n<br\/><br\/>Selena Gomez, S\u00e4ngerin, Produzentin, Schauspielerin und Markenbotschafterin von PUMA<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/05\/DEFY-City_G4.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br\/>DEFY ist ein <strong>revolution\u00e4rer Trainingsschuh<\/strong> Inspiriert vom Trend zu klobigen Schuhen, trotzt er Trainingsstandards und geht \u00fcber Stil hinaus. Er unterst\u00fctzt seitliche Bewegungen vollst\u00e4ndig und verf\u00fcgt \u00fcber PUMA PROFOAM f\u00fcr hohe Energier\u00fcckgabe und leichte D\u00e4mpfung.<br\/>\n<br\/>Der DEFY ist erh\u00e4ltlich bei <strong>31. Mai<\/strong> auf PUMA.COM und bei ausgew\u00e4hlten H\u00e4ndlern weltweit \u2013 mach dich bereit, dich \u00fcber Konventionen hinwegzusetzen!<br\/>\n<\/div>\n   <\/div>\n<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/05\/DEFY-City_G3.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnWide\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >Lernen Sie DEFY City kennen, pr\u00e4sentiert von Selena Gomez<\/h2>\n    <\/div>\n<\/div>\n\t<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/OD6s3FJR4ac\/hqdefault.jpg\" class=\"printonly\" style=\"width:100%;aspect-ratio: 16\/9;\"\/>\n\t\t\t<div class=\"printonly\">https:\/\/www.youtube.com\/OD6s3FJR4ac<\/div>\n\t\t\t<iframe class=\"hideinprint\" style=\"width:100%;aspect-ratio: 16\/9;\" src=\"https:\/\/www.youtube.com\/embed\/OD6s3FJR4ac\" title=\"YouTube-Video-Player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\t<\/div>\n<\/div>\n<!-- row image single -->\n<div class=\"row rowSingleColumnNarrow spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Narrow;position:relative;overflow:hidden;\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\"\"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/05\/DEFY-City_M1.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t\t<div class=\"descr\">Selena wurde 1992 in Texas geboren. Sie begann ihre Schauspielkarriere in der Kinderfernsehserie \"Barney &amp; Friends\". 2013 ver\u00f6ffentlichte sie ihr Solo-Deb\u00fctalbum \"Stars Dance\". Laut Billboard hat sie weltweit \u00fcber 7 Millionen Alben und 22 Millionen Singles verkauft. Seit September 2017 ist Selena eine der Markenbotschafterinnen von PUMA, wo sie Produkte entwirft und Marketingkampagnen entwickelt. Sie ist die Muse hinter DEFY, da sie sich mutig gegen Konventionen auflehnt und ihren eigenen Weg geht, ohne sich daf\u00fcr zu entschuldigen.<\/div>\n\t<\/div>\n<\/div>\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnWide\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >Mehr \u00fcber Selena<\/h2>\n    <\/div>\n<\/div>\n\n<div class=\"row articleMulti2 spacing\">\n\t    <div class=\"col articleTeaser\" >\n\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/selena-gomez-officially-part-fam\/\" \n\t\t\t     tabindex=\"-1\" \n\t\t\t    id=\"7054\"\n\t\t\t     style=\"width:100%;position:relative;overflow:hidden;\t\t\t    aspect-ratio:1\t\t\t    ;\" >\n\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t    class=\"hoverZoom\"\n\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2017\/09\/H1_Selena-Gomez.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n\t        <h4>Selena Gomez ist offiziell Teil der Familie!<\/h4>\n\t\t\t<div class=\"description shortExcerpt\">\n\t\t\t\tSie ist all das, was sich die weibliche Kundin von heute von einem Vorbild w\u00fcnscht - authentisch, kreativ, talentiert und furchtlos echt\", sagte unser Global Director f\u00fcr Marke und Marketing Adam Petrick.\n \nSelena Gomez.\n\n\t\t\t<\/div>\n\t\t\t<a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/selena-gomez-officially-part-fam\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n\t\t<\/div>\n\t    <div class=\"col articleTeaser\" >\n\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/selena-gomez-debuts-first-puma-sneaker\/\" \n\t\t\t     tabindex=\"-1\" \n\t\t\t    id=\"8529\"\n\t\t\t     style=\"width:100%;position:relative;overflow:hidden;\t\t\t    aspect-ratio:1\t\t\t    ;\" >\n\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t    class=\"hoverZoom\"\n\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/04\/Phenom-Lux_H1.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sportstyle\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sportstyle<\/a>\n\t        <h4>Selena Gomez stellt ihren ersten PUMA-Sneaker vor<\/h4>\n\t\t\t<div class=\"description shortExcerpt\">\n\t\t\t\tSeitdem wir Selena Gomez im September letzten Jahres als unsere neue Markenbotschafterin bekannt gegeben haben, wurde die erste Design-Kooperation zwischen PUMA und der amerikanischen S\u00e4ngerin, Schauspielerin und Produzentin mit Spannung erwartet.\nMit der Ankunft des brandneuen Phenom Lux Sneakers hat das Warten nun endlich ein Ende.\n\n\t\t\t<\/div>\n\t\t\t<a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sportstyle\/selena-gomez-debuts-first-puma-sneaker\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Selena Gomez hat DEFY City in den Paramount Studios in Los Angeles offiziell er\u00f6ffnet und damit das herausforderndste Event der Saison veranstaltet \u2013 zu Ehren unserer neuesten Trainingssilhouette f\u00fcr Frauen.<br \/>\n\u00a0<br \/>\nVerdient ein Schuh, der Frauen dazu ermutigt, eine Kraft zu sein, mit der man rechnen muss, mutig zu sein und sich \u00fcber Normen hinwegzusetzen, nicht besondere Aufmerksamkeit? Wir sind davon \u00fcberzeugt.<\/p>","protected":false},"author":4,"featured_media":9001,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":17510,"meta-headline":"","footnotes":""},"categories":[3],"class_list":["post-8997","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportstyle"],"fullData":{"ID":8997,"post_author":"4","post_date":"2018-05-28 10:25:41","post_date_gmt":"2018-05-28 08:25:41","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2018\/05\/DEFY-City_H1.jpg\",\"filesize\":108996,\"sizes\":{\"medium\":{\"file\":\"DEFY-City_H1-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":11236},\"large\":{\"file\":\"DEFY-City_H1-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":95115},\"thumbnail\":{\"file\":\"DEFY-City_H1-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5970},\"medium_large\":{\"file\":\"DEFY-City_H1-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":56651},\"trp-custom-language-flag\":{\"file\":\"DEFY-City_H1-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":437}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":9001,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/05\/DEFY-City_H1.jpg\",\"title\":\"DEFY-City_H1\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"Welcome to DEFY City!\",\"content\":\"SELENA GOMEZ OPENS DEFY CITY TO LAUNCH PUMA\u2019s NEWEST TRAINING SHOE\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eSelena Gomez has officially opened DEFY City\u00a0at Paramount Studios in Los Angeles throwing the most defying event of the season \u2013 and all in honor of our newest women\u2019s training silhouette.\\u003c\/span\\u003e\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eDoesn\u2019t a shoe that encourages women to be a force to be reckoned with, to be brave and to defy the norm deserve special attention? We do think so.\\u003c\/span\\u003e\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2018\/05\/DEFY-City_G7.jpg\",\"filesize\":174962,\"sizes\":{\"medium\":{\"file\":\"DEFY-City_G7-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":9957},\"large\":{\"file\":\"DEFY-City_G7-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":93992},\"thumbnail\":{\"file\":\"DEFY-City_G7-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5306},\"medium_large\":{\"file\":\"DEFY-City_G7-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":54668},\"trp-custom-language-flag\":{\"file\":\"DEFY-City_G7-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":396}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":8998,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/05\/DEFY-City_G7.jpg\",\"title\":\"DEFY-City_G7\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"width\":1510,\"height\":840,\"file\":\"2018\/05\/DEFY-City_G7.jpg\",\"filesize\":174962,\"sizes\":{\"medium\":{\"file\":\"DEFY-City_G7-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":9957},\"large\":{\"file\":\"DEFY-City_G7-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":93992},\"thumbnail\":{\"file\":\"DEFY-City_G7-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5306},\"medium_large\":{\"file\":\"DEFY-City_G7-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":54668},\"trp-custom-language-flag\":{\"file\":\"DEFY-City_G7-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":396}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":8998,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/05\/DEFY-City_G7.jpg\",\"title\":\"DEFY-City_G7\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;That is why we created a whole city to celebrate the launch of the DEFY, PUMA\u2019s latest women\u2019s training shoe.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;\\u0026lt;strong\\u0026gt;DEFY City\\u0026lt;\/strong\\u0026gt; comes with all aspects of a modern and futuristic city bringing together different elements of the training shoe for the VIP guests to interact with in a completely new and uniquely immersive way: \\u0026lt;strong\\u0026gt;Selena Gomez\\u0026lt;\/strong\\u0026gt; and the \\u0026lt;strong\\u0026gt;DEFY City tourists\\u0026lt;\/strong\\u0026gt; could defy training expectations by dancing alongside PUMA\u2019s dancers in the \\u0026lt;strong\\u0026gt;balloon filled gym\\u0026lt;\/strong\\u0026gt; or defy the way they think of a traditional city by visiting a laundromat that does not eat socks.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;As it should be for a real city, DEFY City also has a gastronomic offer in the form of a bodega with \\u0026lt;strong\\u0026gt;all-you-can-eat candy\\u0026lt;\/strong\\u0026gt; and, of course, the \\u0026lt;strong\\u0026gt;DEFY\\u0026lt;\/strong\\u0026gt; was exclusively available for the guests to shop in advance.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2018\/05\/DEFY-City_G1.jpg\",\"filesize\":144780,\"sizes\":{\"medium\":{\"file\":\"DEFY-City_G1-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":12993},\"large\":{\"file\":\"DEFY-City_G1-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":91205},\"thumbnail\":{\"file\":\"DEFY-City_G1-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6419},\"medium_large\":{\"file\":\"DEFY-City_G1-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":57246},\"trp-custom-language-flag\":{\"file\":\"DEFY-City_G1-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":456}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":9016,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/05\/DEFY-City_G1.jpg\",\"title\":\"DEFY-City_G1\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"width\":1510,\"height\":840,\"file\":\"2018\/05\/DEFY-City_G1.jpg\",\"filesize\":144780,\"sizes\":{\"medium\":{\"file\":\"DEFY-City_G1-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":12993},\"large\":{\"file\":\"DEFY-City_G1-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":91205},\"thumbnail\":{\"file\":\"DEFY-City_G1-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6419},\"medium_large\":{\"file\":\"DEFY-City_G1-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":57246},\"trp-custom-language-flag\":{\"file\":\"DEFY-City_G1-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":456}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":9016,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/05\/DEFY-City_G1.jpg\",\"title\":\"DEFY-City_G1\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cp\\u003eTo DEFY is to be brave. It\u2019s about pushing the envelope and not obeying any \u2018expectations\u2019 placed on you by society.  PUMA has captured this feeling perfectly with their new DEFY training shoe.   I remind myself daily the importance of defying the outside noise and being true to myself.\\u003c\/p\\u003e\\n\\u003cbr\/\\u003e\\u003cbr\/\\u003eSelena Gomez, singer, producer, actress and PUMA brand ambassador\",\"width\":\"Wide\",\"style\":\"quote\"} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2018\/05\/DEFY-City_G4.jpg\",\"filesize\":215097,\"sizes\":{\"medium\":{\"file\":\"DEFY-City_G4-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":14384},\"large\":{\"file\":\"DEFY-City_G4-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":111907},\"thumbnail\":{\"file\":\"DEFY-City_G4-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7556},\"medium_large\":{\"file\":\"DEFY-City_G4-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":69225},\"trp-custom-language-flag\":{\"file\":\"DEFY-City_G4-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":466}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":9017,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/05\/DEFY-City_G4.jpg\",\"title\":\"DEFY-City_G4\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"width\":1510,\"height\":840,\"file\":\"2018\/05\/DEFY-City_G4.jpg\",\"filesize\":215097,\"sizes\":{\"medium\":{\"file\":\"DEFY-City_G4-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":14384},\"large\":{\"file\":\"DEFY-City_G4-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":111907},\"thumbnail\":{\"file\":\"DEFY-City_G4-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7556},\"medium_large\":{\"file\":\"DEFY-City_G4-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":69225},\"trp-custom-language-flag\":{\"file\":\"DEFY-City_G4-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":466}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":9017,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/05\/DEFY-City_G4.jpg\",\"title\":\"DEFY-City_G4\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;DEFY is a \\u0026lt;strong\\u0026gt;revolutionary training shoe\\u0026lt;\/strong\\u0026gt; inspired by the chunky-shoe-trend, defying training standards going beyond style. It fully supports side-to-side movement, includes PUMA\u2019s PROFOAM for high energy return and lightweight cushioning.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;The DEFY is available on \\u0026lt;strong\\u0026gt;May 31st\\u0026lt;\/strong\\u0026gt; at PUMA.COM and selected retailers worldwide \u2013 get ready to defy the norm!\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2018\/05\/DEFY-City_G3.jpg\",\"filesize\":263276,\"sizes\":{\"medium\":{\"file\":\"DEFY-City_G3-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":15883},\"large\":{\"file\":\"DEFY-City_G3-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":130092},\"thumbnail\":{\"file\":\"DEFY-City_G3-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7736},\"medium_large\":{\"file\":\"DEFY-City_G3-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":79866},\"trp-custom-language-flag\":{\"file\":\"DEFY-City_G3-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":451}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":9018,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/05\/DEFY-City_G3.jpg\",\"title\":\"DEFY-City_G3\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"width\":1510,\"height\":840,\"file\":\"2018\/05\/DEFY-City_G3.jpg\",\"filesize\":263276,\"sizes\":{\"medium\":{\"file\":\"DEFY-City_G3-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":15883},\"large\":{\"file\":\"DEFY-City_G3-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":130092},\"thumbnail\":{\"file\":\"DEFY-City_G3-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7736},\"medium_large\":{\"file\":\"DEFY-City_G3-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":79866},\"trp-custom-language-flag\":{\"file\":\"DEFY-City_G3-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":451}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":9018,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/05\/DEFY-City_G3.jpg\",\"title\":\"DEFY-City_G3\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Wide\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"Get to know DEFY City presented by Selena Gomez\"} \/--><!-- wp:puma\/row-video {\"id\":\"OD6s3FJR4ac\",\"title\":\"Get to know DEFY City presented by Selena Gomez\",\"style\":\"Wide\"} \/--><!-- wp:puma\/row-image-single {\"migrateBlock\":true,\"title\":\"\",\"images\":[{\"width\":720,\"height\":1040,\"file\":\"2018\/05\/DEFY-City_M1.jpg\",\"filesize\":114846,\"sizes\":{\"medium\":{\"file\":\"DEFY-City_M1-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":15681},\"large\":{\"file\":\"DEFY-City_M1-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":113716},\"thumbnail\":{\"file\":\"DEFY-City_M1-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7069},\"trp-custom-language-flag\":{\"file\":\"DEFY-City_M1-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":386}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":9006,\"alt\":\"\",\"caption\":\"Selena was born in Texas in 1992. She began her acting career in the children's television series \\u0022Barney \\u0026 Friends\\u0022. She released her solo debut album \\u0022Stars Dance\\u0022 in 2013. According to Billboard, she has sold over 7 million albums and 22 million singles worldwide. Since September 2017, Selena has been one of PUMA's brand ambassadors designing products and creating marketing campaigns. She is the muse behind DEFY as she bravely opposes conventions and carves her own lane without apologizing\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/05\/DEFY-City_M1.jpg\",\"title\":\"Selena Gomez\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"headlines\":[\"Selena Gomez \"],\"showCaptions\":[true],\"portraitMode\":[true],\"image\":{\"width\":720,\"height\":1040,\"file\":\"2018\/05\/DEFY-City_M1.jpg\",\"filesize\":114846,\"sizes\":{\"medium\":{\"file\":\"DEFY-City_M1-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":15681},\"large\":{\"file\":\"DEFY-City_M1-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":113716},\"thumbnail\":{\"file\":\"DEFY-City_M1-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7069},\"trp-custom-language-flag\":{\"file\":\"DEFY-City_M1-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":386}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":9006,\"alt\":\"\",\"caption\":\"Selena was born in Texas in 1992. She began her acting career in the children's television series \\u0022Barney \\u0026 Friends\\u0022. She released her solo debut album \\u0022Stars Dance\\u0022 in 2013. According to Billboard, she has sold over 7 million albums and 22 million singles worldwide. Since September 2017, Selena has been one of PUMA's brand ambassadors designing products and creating marketing campaigns. She is the muse behind DEFY as she bravely opposes conventions and carves her own lane without apologizing\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/05\/DEFY-City_M1.jpg\",\"title\":\"Selena Gomez\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Narrow\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"More on Selena\",\"width\":\"Wide\"} \/--><!-- wp:puma\/row-article-multi {\"migrateBlock\":true,\"numArticles\":2,\"title\":\"More on Selena\",\"icon\":\"\",\"manualArticles\":[{\"id\":7054},{\"id\":8529}],\"mode\":\"manual\",\"aspect\":\"1\"} \/-->","post_title":"SELENA GOMEZ OPENS DEFY CITY TO LAUNCH PUMA\u2019s NEWEST TRAINING SHOE","post_excerpt":"Selena Gomez has officially opened DEFY City\u00a0at Paramount Studios in Los Angeles throwing the most defying event of the season \u2013 and all in honor of our newest women\u2019s training silhouette.\n\u00a0\nDoesn\u2019t a shoe that encourages women to be a force to be reckoned with, to be brave and to defy the norm deserve special attention? We do think so.\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"selena-gomez-opens-defy-city-to-launch-pumas-newest-training-shoe","to_ping":"","pinged":"","post_modified":"2025-09-19 15:02:20","post_modified_gmt":"2025-09-19 15:02:20","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=8997","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[3],"tags_input":[],"id":8997,"author":"4","date":"2018-05-28 10:25:41","date_gmt":"2018-05-28 08:25:41","content":"<!-- wp:puma\/row-post-header {\"image\":{\"width\":1140,\"height\":640,\"file\":\"2018\/05\/DEFY-City_H1.jpg\",\"filesize\":108996,\"sizes\":{\"medium\":{\"file\":\"DEFY-City_H1-300x168.jpg\",\"width\":300,\"height\":168,\"mime-type\":\"image\/jpeg\",\"filesize\":11236},\"large\":{\"file\":\"DEFY-City_H1-1024x575.jpg\",\"width\":1024,\"height\":575,\"mime-type\":\"image\/jpeg\",\"filesize\":95115},\"thumbnail\":{\"file\":\"DEFY-City_H1-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":5970},\"medium_large\":{\"file\":\"DEFY-City_H1-768x431.jpg\",\"width\":768,\"height\":431,\"mime-type\":\"image\/jpeg\",\"filesize\":56651},\"trp-custom-language-flag\":{\"file\":\"DEFY-City_H1-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":437}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":9001,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/05\/DEFY-City_H1.jpg\",\"title\":\"DEFY-City_H1\",\"aspect_ratio\":1.78125,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"headline\":\"Welcome to DEFY City!\",\"content\":\"SELENA GOMEZ OPENS DEFY CITY TO LAUNCH PUMA\u2019s NEWEST TRAINING SHOE\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eSelena Gomez has officially opened DEFY City\u00a0at Paramount Studios in Los Angeles throwing the most defying event of the season \u2013 and all in honor of our newest women\u2019s training silhouette.\\u003c\/span\\u003e\\n\\u0026lt;br\/\\u0026gt;\u00a0\\u0026lt;br\/\\u0026gt;\\n\\u003cspan class=\\u0022textStyle_intro\\u0022\\u003eDoesn\u2019t a shoe that encourages women to be a force to be reckoned with, to be brave and to defy the norm deserve special attention? 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comes with all aspects of a modern and futuristic city bringing together different elements of the training shoe for the VIP guests to interact with in a completely new and uniquely immersive way: \\u0026lt;strong\\u0026gt;Selena Gomez\\u0026lt;\/strong\\u0026gt; and the \\u0026lt;strong\\u0026gt;DEFY City tourists\\u0026lt;\/strong\\u0026gt; could defy training expectations by dancing alongside PUMA\u2019s dancers in the \\u0026lt;strong\\u0026gt;balloon filled gym\\u0026lt;\/strong\\u0026gt; or defy the way they think of a traditional city by visiting a laundromat that does not eat socks.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;As it should be for a real city, DEFY City also has a gastronomic offer in the form of a bodega with \\u0026lt;strong\\u0026gt;all-you-can-eat candy\\u0026lt;\/strong\\u0026gt; and, of course, the \\u0026lt;strong\\u0026gt;DEFY\\u0026lt;\/strong\\u0026gt; was exclusively available for the guests to shop in advance.\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2018\/05\/DEFY-City_G1.jpg\",\"filesize\":144780,\"sizes\":{\"medium\":{\"file\":\"DEFY-City_G1-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":12993},\"large\":{\"file\":\"DEFY-City_G1-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":91205},\"thumbnail\":{\"file\":\"DEFY-City_G1-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6419},\"medium_large\":{\"file\":\"DEFY-City_G1-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":57246},\"trp-custom-language-flag\":{\"file\":\"DEFY-City_G1-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":456}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":9016,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/05\/DEFY-City_G1.jpg\",\"title\":\"DEFY-City_G1\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"width\":1510,\"height\":840,\"file\":\"2018\/05\/DEFY-City_G1.jpg\",\"filesize\":144780,\"sizes\":{\"medium\":{\"file\":\"DEFY-City_G1-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":12993},\"large\":{\"file\":\"DEFY-City_G1-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":91205},\"thumbnail\":{\"file\":\"DEFY-City_G1-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":6419},\"medium_large\":{\"file\":\"DEFY-City_G1-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":57246},\"trp-custom-language-flag\":{\"file\":\"DEFY-City_G1-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":456}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":9016,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/05\/DEFY-City_G1.jpg\",\"title\":\"DEFY-City_G1\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u003cp\\u003eTo DEFY is to be brave. It\u2019s about pushing the envelope and not obeying any \u2018expectations\u2019 placed on you by society.  PUMA has captured this feeling perfectly with their new DEFY training shoe.   I remind myself daily the importance of defying the outside noise and being true to myself.\\u003c\/p\\u003e\\n\\u003cbr\/\\u003e\\u003cbr\/\\u003eSelena Gomez, singer, producer, actress and PUMA brand ambassador\",\"width\":\"Wide\",\"style\":\"quote\"} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2018\/05\/DEFY-City_G4.jpg\",\"filesize\":215097,\"sizes\":{\"medium\":{\"file\":\"DEFY-City_G4-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":14384},\"large\":{\"file\":\"DEFY-City_G4-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":111907},\"thumbnail\":{\"file\":\"DEFY-City_G4-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7556},\"medium_large\":{\"file\":\"DEFY-City_G4-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":69225},\"trp-custom-language-flag\":{\"file\":\"DEFY-City_G4-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":466}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":9017,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/05\/DEFY-City_G4.jpg\",\"title\":\"DEFY-City_G4\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"width\":1510,\"height\":840,\"file\":\"2018\/05\/DEFY-City_G4.jpg\",\"filesize\":215097,\"sizes\":{\"medium\":{\"file\":\"DEFY-City_G4-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":14384},\"large\":{\"file\":\"DEFY-City_G4-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":111907},\"thumbnail\":{\"file\":\"DEFY-City_G4-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7556},\"medium_large\":{\"file\":\"DEFY-City_G4-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":69225},\"trp-custom-language-flag\":{\"file\":\"DEFY-City_G4-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":466}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":9017,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/05\/DEFY-City_G4.jpg\",\"title\":\"DEFY-City_G4\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Wide\"} \/--><!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\/\\u0026gt;DEFY is a \\u0026lt;strong\\u0026gt;revolutionary training shoe\\u0026lt;\/strong\\u0026gt; inspired by the chunky-shoe-trend, defying training standards going beyond style. It fully supports side-to-side movement, includes PUMA\u2019s PROFOAM for high energy return and lightweight cushioning.\\u0026lt;br\/\\u0026gt;\\n\\u0026lt;br\/\\u0026gt;The DEFY is available on \\u0026lt;strong\\u0026gt;May 31st\\u0026lt;\/strong\\u0026gt; at PUMA.COM and selected retailers worldwide \u2013 get ready to defy the norm!\\u0026lt;br\/\\u0026gt;\\n\",\"width\":\"Wide\",\"aspect\":\"0\",\"style\":\"2b\"} \/--><!-- wp:puma\/row-image-single {\"images\":[{\"width\":1510,\"height\":840,\"file\":\"2018\/05\/DEFY-City_G3.jpg\",\"filesize\":263276,\"sizes\":{\"medium\":{\"file\":\"DEFY-City_G3-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":15883},\"large\":{\"file\":\"DEFY-City_G3-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":130092},\"thumbnail\":{\"file\":\"DEFY-City_G3-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7736},\"medium_large\":{\"file\":\"DEFY-City_G3-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":79866},\"trp-custom-language-flag\":{\"file\":\"DEFY-City_G3-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":451}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":9018,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/05\/DEFY-City_G3.jpg\",\"title\":\"DEFY-City_G3\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"showCaptions\":[false],\"image\":{\"width\":1510,\"height\":840,\"file\":\"2018\/05\/DEFY-City_G3.jpg\",\"filesize\":263276,\"sizes\":{\"medium\":{\"file\":\"DEFY-City_G3-300x167.jpg\",\"width\":300,\"height\":167,\"mime-type\":\"image\/jpeg\",\"filesize\":15883},\"large\":{\"file\":\"DEFY-City_G3-1024x570.jpg\",\"width\":1024,\"height\":570,\"mime-type\":\"image\/jpeg\",\"filesize\":130092},\"thumbnail\":{\"file\":\"DEFY-City_G3-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7736},\"medium_large\":{\"file\":\"DEFY-City_G3-768x427.jpg\",\"width\":768,\"height\":427,\"mime-type\":\"image\/jpeg\",\"filesize\":79866},\"trp-custom-language-flag\":{\"file\":\"DEFY-City_G3-18x10.jpg\",\"width\":18,\"height\":10,\"mime-type\":\"image\/jpeg\",\"filesize\":451}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":9018,\"alt\":\"\",\"caption\":\"\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/05\/DEFY-City_G3.jpg\",\"title\":\"DEFY-City_G3\",\"aspect_ratio\":1.7976190476190477,\"focalPointLeft\":0.5,\"focalPointTop\":0},\"style\":\"Wide\"} \/--><!-- wp:puma\/row-headline {\"h1\":\"Get to know DEFY City presented by Selena Gomez\"} \/--><!-- wp:puma\/row-video {\"id\":\"OD6s3FJR4ac\",\"title\":\"Get to know DEFY City presented by Selena Gomez\",\"style\":\"Wide\"} \/--><!-- wp:puma\/row-image-single {\"migrateBlock\":true,\"title\":\"\",\"images\":[{\"width\":720,\"height\":1040,\"file\":\"2018\/05\/DEFY-City_M1.jpg\",\"filesize\":114846,\"sizes\":{\"medium\":{\"file\":\"DEFY-City_M1-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":15681},\"large\":{\"file\":\"DEFY-City_M1-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":113716},\"thumbnail\":{\"file\":\"DEFY-City_M1-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7069},\"trp-custom-language-flag\":{\"file\":\"DEFY-City_M1-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":386}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":9006,\"alt\":\"\",\"caption\":\"Selena was born in Texas in 1992. She began her acting career in the children's television series \\u0022Barney \\u0026 Friends\\u0022. She released her solo debut album \\u0022Stars Dance\\u0022 in 2013. According to Billboard, she has sold over 7 million albums and 22 million singles worldwide. Since September 2017, Selena has been one of PUMA's brand ambassadors designing products and creating marketing campaigns. She is the muse behind DEFY as she bravely opposes conventions and carves her own lane without apologizing\",\"description\":\"\",\"url\":\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2018\/05\/DEFY-City_M1.jpg\",\"title\":\"Selena Gomez\",\"aspect_ratio\":0.6923076923076923,\"focalPointLeft\":0.5,\"focalPointTop\":0}],\"headlines\":[\"Selena Gomez \"],\"showCaptions\":[true],\"portraitMode\":[true],\"image\":{\"width\":720,\"height\":1040,\"file\":\"2018\/05\/DEFY-City_M1.jpg\",\"filesize\":114846,\"sizes\":{\"medium\":{\"file\":\"DEFY-City_M1-208x300.jpg\",\"width\":208,\"height\":300,\"mime-type\":\"image\/jpeg\",\"filesize\":15681},\"large\":{\"file\":\"DEFY-City_M1-709x1024.jpg\",\"width\":709,\"height\":1024,\"mime-type\":\"image\/jpeg\",\"filesize\":113716},\"thumbnail\":{\"file\":\"DEFY-City_M1-150x150.jpg\",\"width\":150,\"height\":150,\"mime-type\":\"image\/jpeg\",\"filesize\":7069},\"trp-custom-language-flag\":{\"file\":\"DEFY-City_M1-8x12.jpg\",\"width\":8,\"height\":12,\"mime-type\":\"image\/jpeg\",\"filesize\":386}},\"image_meta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[]},\"id\":9006,\"alt\":\"\",\"caption\":\"Selena was born in Texas in 1992. She began her acting career in the children's television series \\u0022Barney \\u0026 Friends\\u0022. She released her solo debut album \\u0022Stars Dance\\u0022 in 2013. According to Billboard, she has sold over 7 million albums and 22 million singles worldwide. Since September 2017, Selena has been one of PUMA's brand ambassadors designing products and creating marketing campaigns. 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Wir denken schon.","status":"publish","password":"","name":"selena-gomez-opens-defy-city-to-launch-pumas-newest-training-shoe","modified":"2025-09-19 15:02:20","modified_gmt":"2025-09-19 15:02:20","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[3],"datetime_local":"28. Mai 2018 um 08:25","date_local":"28. 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