{"id":67705,"date":"2025-10-02T10:03:55","date_gmt":"2025-10-02T08:03:55","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=67705"},"modified":"2025-11-20T08:35:39","modified_gmt":"2025-11-20T08:35:39","slug":"who-gives-a-shirt-forever-better-podcast-launch","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/de\/corporate\/who-gives-a-shirt-forever-better-podcast-launch\/","title":{"rendered":"Who Gives a Shirt Forever. Besser. Podcast-Start"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn \">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/\">Home<\/a>\/\n        <a href=\"\/category\/corporate\">Corporate<\/a>\/\n        Who Gives a Shirt Forever. Better. Podcast Launch\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim \">\n    <div class=\" scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;\n        aspect-ratio:2\n        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\" \"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/10\/Letterbox-Banners-With-Text-1.png\" style=\"transition: 0.35s all;height:100%;width:100%;\n        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader \">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/de\/category\/corporate\/\">Corporate<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fcorporate%2Fwho-gives-a-shirt-forever-better-podcast-launch%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fcorporate%2Fwho-gives-a-shirt-forever-better-podcast-launch%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/de\/corporate\/who-gives-a-shirt-forever-better-podcast-launch\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fcorporate%2Fwho-gives-a-shirt-forever-better-podcast-launch%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >Who Gives a Shirt? We do.<\/h1>\n        <div class=\"articleintro\" >New Forever. Better. podcast: The story behind the world\u2019s most iconic garment.<\/div>\n        <div class=\"date\">2. Oktober 2025 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;Who Gives a Shirt Forever. Better. Podcast Launch&quot;, \"text\": &quot;What do football shirts say about us?\\nA lot more than you might think.\\nFootball shirts are memories, status symbols and style statements all in one.&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/de\/corporate\/who-gives-a-shirt-forever-better-podcast-launch\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/de\/corporate\/who-gives-a-shirt-forever-better-podcast-launch\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/de\/corporate\/who-gives-a-shirt-forever-better-podcast-launch\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fcorporate%2Fwho-gives-a-shirt-forever-better-podcast-launch%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fcorporate%2Fwho-gives-a-shirt-forever-better-podcast-launch%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone  \">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b \" ><h2>What do football shirts say about us?<br>A lot more than you might think.<\/h2>Football shirts are memories, status symbols and style statements all in one. With <em>Who Gives a Shirt<\/em>, we\u2019re telling their full story \u2013 from the pitch to the pavement, from childhood memories to fashion runways. Football jerseys have become cultural icons. And now, we\u2019re pulling back the curtain on their past, present and future with a brand-new <em>Forever. Better.<\/em> podcast: <em>Who Gives a Shirt<\/em>.<br><br><em>Unexpected stories. Fresh perspectives. A cultural deep dive into the world\u2019s most iconic garment and how they shape identity, community and even sustainability. <\/em>This five-part series is hosted by former semi-professional footballer\u00a0<strong>Jack Fowler<\/strong>\u00a0and content creator\u00a0<strong>Kimberley Cumberbatch<\/strong>, and it\u2019s anything but your average football chat.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image multi 1 -->\n<div class=\"row rowImages2b spacing\">\n\t<div class=\"\">\n\t\t<div class=\"row inner\">\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/10\/Host-Portrait-1.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t\t\t<div class=\"descr\">\n\t\t\t\t\t\tKimberly Cumberbatch, Co-host\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col\">\n\t\t\t    <div class=\"bgimage\" style=\"aspect-ratio:1  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/10\/Host-Portrait.png'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n\t\t\t\t\t<div class=\"descr\">\n\t\t\t\t\t\tJack Fowler, Co-host\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone  \">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote \" >\u201cIt\u2019s wild to see how something as simple as a [football] shirt can mean so much to people, forming part of their identities and core memories\u201d<br><strong>Jack Fowler, Co-host<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone  \">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b \" ><h2>Episode 1: \u2018Kicking Off\u2019\u00a0is out now!<br><\/h2>(available on all major podcast platforms, PUMA YouTube, and foreverbetter.com)<br><br>Join Jack and Kim as they <strong>uncover why football shirts even exist<\/strong>. Together, they talk to journalist and filmmaker<strong> Xaymaca Awoyungbo <\/strong>about the chaos of playing football before there were kits. They check out the itchy and impractical shirt worn in the first-ever international football match, and see how today\u2019s designs avoid the flaws of the past while still nodding to history.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n\t<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/41Dah0j7Krk\/hqdefault.jpg\" class=\"printonly\" style=\"width:100%;aspect-ratio: 16\/9;\"\/>\n\t\t\t<div class=\"printonly\">https:\/\/www.youtube.com\/41Dah0j7Krk<\/div>\n\t\t\t<iframe class=\"hideinprint\" style=\"width:100%;aspect-ratio: 16\/9;\" src=\"https:\/\/www.youtube.com\/embed\/41Dah0j7Krk\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone  \">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b \" ><h2>One step closer to a Forever. Better. <br><\/h2>Football shirts are more than just kits. They\u2019re symbols of pride, passion, and belonging. But they also come with a footprint.<br><br>The podcast builds on the momentum of our\u00a0<em>Green Flags<\/em>\u00a0series, continuing the conversation around sustainability in sport and fashion, while shedding light on our <strong>RE:FIBRE<\/strong> textile-to-textile recycling that transforms old garments and factory off-cuts into new products.<br><br>As <strong>Kerstin Neuber<\/strong>, Senior Director Corporate Communications, puts it: \u201cFootball shirts are powerful symbols of fandom, yet their environmental impact is not widely explored. With\u00a0<em>Who Gives a Shirt<\/em>, we celebrate their cultural and historical significance while highlighting the designs shaping the future of sportswear. It\u2019s about honoring tradition while driving the game, and the industry, forward in a responsible way.\u201d<br><br><strong>Did you know that all PUMA football jerseys are now made with RE:FIBRE? <\/strong><br><br>That\u2019s right! Starting with the 24\/25 season,\u00a0all\u00a0official PUMA football replica jerseys, including those for 35 clubs and major tournaments like the UEFA Euro and Copa Am\u00e9rica, are made with RE:FIBRE.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image single -->\n<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t<div class=\"0 scrollAnim\" \n\t    \n\t     style=\"Wide;position:relative;overflow:hidden;\n\t;\" >\n\t<img decoding=\"async\" alt=\"\"\n\t    class=\" \"\n\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/10\/REFIBRE-pic.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\n\t    object-position: 50% 50%; object-fit: cover;\"\/>\n\t    <\/div>\n\t\n\t<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone  \">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b \" >That means no more virgin polyester. Instead, <strong>we\u2019re tackling one of the industry\u2019s biggest challenges: what to do with polyester textile waste<\/strong>. We believe that <strong>RE:FIBRE<\/strong> is the answer, and a step toward a more circular future for football and fashion. <strong>If you love football, you\u2019ll love these stories. Tune in, join the conversation, and pass it on.<\/strong><br><br><strong>Because there\u2019s only one Forever. Let\u2019s make it Better.<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone  \">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default \" ><h2>Breaking it down:<\/h2><strong>\ud83d\udce3 New Forever. Better. podcast\u00a0<\/strong><br><li class=\"textStyle_listItem\">\ud83c\udfa7 <strong>5 inspiring episodes<\/strong> \u2014 each featuring an expert guest<\/li><br><li class=\"textStyle_listItem\">\ud83d\udcf2 <strong style=\"white-space-collapse: preserve;\">Available on<\/strong><span style=\"white-space-collapse: preserve;\">: All major podcast platforms, PUMA\u2019s YouTube channel, and foreverbetter.com<\/span><\/li><br><li class=\"textStyle_listItem\">\ud83c\udf31 <strong style=\"white-space-collapse: preserve;\">Why it matters<\/strong><span style=\"white-space-collapse: preserve;\">: It\u2019s part of PUMA\u2019s <\/span><em style=\"white-space-collapse: preserve;\">Forever. Better.<\/em><span style=\"white-space-collapse: preserve;\"> journey, spotlighting our innovative <\/span><strong style=\"white-space-collapse: preserve;\">RE:FIBRE<\/strong><span style=\"white-space-collapse: preserve;\"> textile-to-textile recycling program<\/span><\/li><br><br><strong><h3>The Podcast Line-Up<\/h3><\/strong><p>Each episode brings in a new guest- from superfans and designers to historians and upcyclers- to unpack the lore behind football shirts.<\/p><br>Here\u2019s what\u2019s coming up:<br><br><li class=\"textStyle_listItem\"><strong>Episode 2: The Synthetics Switch (out on 08.10)<\/strong>\u00a0Writer\u00a0James Harkin\u00a0breaks down the shift to synthetic fabrics and how tech changed the game.<br><\/li><li class=\"textStyle_listItem\"><strong style=\"white-space-collapse: preserve;\">Episode 3: Dress Like Your Heroes (out on 15.10)<\/strong><span style=\"white-space-collapse: preserve;\">\u00a0Manchester City superfan\u00a0Angela Worrall\u00a0joins to talk about the replica shirt boom and what it meant for fans.<\/span><\/li><br><li class=\"textStyle_listItem\"><strong style=\"white-space-collapse: preserve;\">Episode 4: From Goals to Garms (out on 22.10)<\/strong><span style=\"white-space-collapse: preserve;\">\u00a0Fashion designer\u00a0Hattie Crowther\u00a0explores how football style has crossed into streetwear and high fashion.<\/span><\/li><br><li class=\"textStyle_listItem\"><strong style=\"white-space-collapse: preserve;\">Episode 5: Jerseys for the Future (out on 29.10)<\/strong><span style=\"white-space-collapse: preserve;\">\u00a0Textile upcycler and PUMA Voice of a RE:GENERATION\u00a0Andrew Burgess\u00a0explains how PUMA\u2019s\u00a0<\/span><strong style=\"white-space-collapse: preserve;\">RE:FIBRE<\/strong><span style=\"white-space-collapse: preserve;\">\u00a0process is giving old garments a new life.<\/span><\/li><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row social embed -->\n<div class=\"row rowEmbed1 spacing\">\n        <div class=\"col\">\n         <iframe src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:ugcPost:7379424907165581312\" height=\"777\" width=100% frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\"><\/iframe>\n        <\/div>\n<\/div>\n\n\n\n<div class=\"row articleMulti2 spacing\">\n\t    <div class=\"col articleTeaser\" >\n\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/corporate\/green-flags-forever-better-podcast-launch\/\" \n\t\t\t     tabindex=\"-1\" \n\t\t\t    id=\"63314\"\n\t\t\t     style=\"width:100%;position:relative;overflow:hidden;\n\t\t\t    aspect-ratio:1\n\t\t\t    ;\" >\n\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t    class=\"hoverZoom \"\n\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/11\/GREENFLAGS_16x9.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\n\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/de\/category\/corporate\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Corporate<\/a>\n\t        <h4>Introducing GREEN FLAGS a FOREVER. BETTER. Podcast by PUMA<\/h4>\n\t\t\t<div class=\"description shortExcerpt\">\n\t\t\t\tWelcome to GREEN FLAGS- PUMA\u2019s new podcast which makes sustainability educational, relatable and just a little competitive!\n\u00a0\nBecause although sustainability is a serious game, who says it can\u2019t be fun?\n\u00a0\nIn this 5-part series, join the hosts, Man United captain, Maya Le Tissier, fashion and lifestyle Guru, Oli Bromfield and pro-footballer turned content creator, Moses Duckrell, as they uncover surprising truths about sustainability while taking on eye-opening challenges set by PUMA.\nThe goal? The host with the most \u201cgreen flags\u201d after each week\u2019s challenge will be crowned the winner.\n\n\t\t\t<\/div>\n\t\t\t<a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/corporate\/green-flags-forever-better-podcast-launch\/\">Story lesen<\/a>\n\t\t<\/div>\n\t    <div class=\"col articleTeaser\" >\n\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/corporate\/puma-launches-2024-national-team-home-away-kits-remade-with-refibre\/\" \n\t\t\t     tabindex=\"-1\" \n\t\t\t    id=\"56309\"\n\t\t\t     style=\"width:100%;position:relative;overflow:hidden;\n\t\t\t    aspect-ratio:1\n\t\t\t    ;\" >\n\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t    class=\"hoverZoom \"\n\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/03\/24SS_PR_TS_Football_Federation-Refibre-Kits_Combined_Home_Product_KV_00001_16x9_1920x1080.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\n\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/de\/category\/corporate\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Corporate<\/a>\n\t        <h4>RE:FIBRE meets EURO 2024<\/h4>\n\t\t\t<div class=\"description shortExcerpt\">\n\t\t\t\tThe new collection of kits for the national teams of Austria, the Czech Republic, Iceland and Switzerland feature a design that celebrates the rich heritage of each nation. The Authentic version has been created from PUMA\u2019s innovative, ultra-light ULTRAWEAVE technology, while the Replica jerseys have been crafted with the PUMA\u2019s RE:FIBRE recycling technology.\n\n\t\t\t<\/div>\n\t\t\t<a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/corporate\/puma-launches-2024-national-team-home-away-kits-remade-with-refibre\/\">Story lesen<\/a>\n\t\t<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Was sagen die Fu\u00dfballtrikots \u00fcber uns aus?<br \/>\nViel mehr, als Sie vielleicht denken.<br \/>\nFu\u00dfballtrikots sind Erinnerung, Statussymbol und Stilaussage in einem.<\/p>","protected":false},"author":9,"featured_media":67715,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":4206,"meta-headline":"Who Gives a Shirt? We do.","footnotes":""},"categories":[6],"class_list":["post-67705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate"],"fullData":{"ID":67705,"post_author":"9","post_date":"2025-10-02 10:03:55","post_date_gmt":"2025-10-02 08:03:55","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":67715},\"headline\":\"Who Gives a Shirt? We do.\",\"content\":\"New Forever. Better. podcast: The story behind the world\\u0026rsquo;s most iconic garment.\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;What do football shirts say about us?\\u0026lt;br\\u0026gt;A lot more than you might think.\\u0026lt;\/h2\\u0026gt;Football shirts are memories, status symbols and style statements all in one. With \\u0026lt;em\\u0026gt;Who Gives a Shirt\\u0026lt;\/em\\u0026gt;, we\\u0026rsquo;re telling their full story \\u0026ndash; from the pitch to the pavement, from childhood memories to fashion runways. Football jerseys have become cultural icons. And now, we\\u0026rsquo;re pulling back the curtain on their past, present and future with a brand-new \\u0026lt;em\\u0026gt;Forever. Better.\\u0026lt;\/em\\u0026gt; podcast: \\u0026lt;em\\u0026gt;Who Gives a Shirt\\u0026lt;\/em\\u0026gt;.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;em\\u0026gt;Unexpected stories. Fresh perspectives. A cultural deep dive into the world\\u0026rsquo;s most iconic garment and how they shape identity, community and even sustainability. \\u0026lt;\/em\\u0026gt;This five-part series is hosted by former semi-professional footballer\\u0026nbsp;\\u0026lt;strong\\u0026gt;Jack Fowler\\u0026lt;\/strong\\u0026gt;\\u0026nbsp;and content creator\\u0026nbsp;\\u0026lt;strong\\u0026gt;Kimberley Cumberbatch\\u0026lt;\/strong\\u0026gt;, and it\\u0026rsquo;s anything but your average football chat.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-multi {\"style\":\"2b\",\"images\":[{\"id\":67716},{\"id\":67719}],\"captions\":[\"Kimberly Cumberbatch, Co-host\",\"Jack Fowler, Co-host\"],\"showCaptions\":[true,true],\"className\":\"\",\"aspect\":\"0\",\"headlines\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;It\\u0026rsquo;s wild to see how something as simple as a [football] shirt can mean so much to people, forming part of their identities and core memories\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Jack Fowler, Co-host\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;Episode 1: \\u0026lsquo;Kicking Off\\u0026rsquo;\\u0026nbsp;is out now!\\u0026lt;br\\u0026gt;\\u0026lt;\/h2\\u0026gt;(available on all major podcast platforms, PUMA YouTube, and foreverbetter.com)\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Join Jack and Kim as they \\u0026lt;strong\\u0026gt;uncover why football shirts even exist\\u0026lt;\/strong\\u0026gt;. Together, they talk to journalist and filmmaker\\u0026lt;strong\\u0026gt; Xaymaca Awoyungbo \\u0026lt;\/strong\\u0026gt;about the chaos of playing football before there were kits. They check out the itchy and impractical shirt worn in the first-ever international football match, and see how today\\u0026rsquo;s designs avoid the flaws of the past while still nodding to history.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-video {\"id\":\"41Dah0j7Krk\",\"style\":\"Wide\",\"title\":\"Video\",\"video\":\"\",\"caption\":\"\",\"showCaption\":false,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;One step closer to a Forever. Better. \\u0026lt;br\\u0026gt;\\u0026lt;\/h2\\u0026gt;Football shirts are more than just kits. They\\u0026rsquo;re symbols of pride, passion, and belonging. But they also come with a footprint.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;The podcast builds on the momentum of our\\u0026nbsp;\\u0026lt;em\\u0026gt;Green Flags\\u0026lt;\/em\\u0026gt;\\u0026nbsp;series, continuing the conversation around sustainability in sport and fashion, while shedding light on our \\u0026lt;strong\\u0026gt;RE:FIBRE\\u0026lt;\/strong\\u0026gt; textile-to-textile recycling that transforms old garments and factory off-cuts into new products.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;As \\u0026lt;strong\\u0026gt;Kerstin Neuber\\u0026lt;\/strong\\u0026gt;, Senior Director Corporate Communications, puts it: \\u0026ldquo;Football shirts are powerful symbols of fandom, yet their environmental impact is not widely explored. With\\u0026nbsp;\\u0026lt;em\\u0026gt;Who Gives a Shirt\\u0026lt;\/em\\u0026gt;, we celebrate their cultural and historical significance while highlighting the designs shaping the future of sportswear. It\\u0026rsquo;s about honoring tradition while driving the game, and the industry, forward in a responsible way.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Did you know that all PUMA football jerseys are now made with RE:FIBRE? \\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;That\\u0026rsquo;s right! Starting with the 24\/25 season,\\u0026nbsp;all\\u0026nbsp;official PUMA football replica jerseys, including those for 35 clubs and major tournaments like the UEFA Euro and Copa Am\\u0026eacute;rica, are made with RE:FIBRE.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":67724},\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"That means no more virgin polyester. Instead, \\u0026lt;strong\\u0026gt;we\\u0026rsquo;re tackling one of the industry\\u0026rsquo;s biggest challenges: what to do with polyester textile waste\\u0026lt;\/strong\\u0026gt;. We believe that \\u0026lt;strong\\u0026gt;RE:FIBRE\\u0026lt;\/strong\\u0026gt; is the answer, and a step toward a more circular future for football and fashion. \\u0026lt;strong\\u0026gt;If you love football, you\\u0026rsquo;ll love these stories. Tune in, join the conversation, and pass it on.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Because there\\u0026rsquo;s only one Forever. Let\\u0026rsquo;s make it Better.\\u0026lt;\/strong\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;Breaking it down:\\u0026lt;\/h2\\u0026gt;\\u0026lt;strong\\u0026gt;\ud83d\udce3 New Forever. Better. podcast\\u0026nbsp;\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;li class=\\u0026quot;textStyle_listItem\\u0026quot;\\u0026gt;\ud83c\udfa7 \\u0026lt;strong\\u0026gt;5 inspiring episodes\\u0026lt;\/strong\\u0026gt; \\u0026mdash; each featuring an expert guest\\u0026lt;\/li\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;li class=\\u0026quot;textStyle_listItem\\u0026quot;\\u0026gt;\ud83d\udcf2 \\u0026lt;strong style=\\u0026quot;white-space-collapse: preserve;\\u0026quot;\\u0026gt;Available on\\u0026lt;\/strong\\u0026gt;\\u0026lt;span style=\\u0026quot;white-space-collapse: preserve;\\u0026quot;\\u0026gt;: All major podcast platforms, PUMA\\u0026rsquo;s YouTube channel, and foreverbetter.com\\u0026lt;\/span\\u0026gt;\\u0026lt;\/li\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;li class=\\u0026quot;textStyle_listItem\\u0026quot;\\u0026gt;\ud83c\udf31 \\u0026lt;strong style=\\u0026quot;white-space-collapse: preserve;\\u0026quot;\\u0026gt;Why it matters\\u0026lt;\/strong\\u0026gt;\\u0026lt;span style=\\u0026quot;white-space-collapse: preserve;\\u0026quot;\\u0026gt;: It\\u0026rsquo;s part of PUMA\\u0026rsquo;s \\u0026lt;\/span\\u0026gt;\\u0026lt;em style=\\u0026quot;white-space-collapse: preserve;\\u0026quot;\\u0026gt;Forever. Better.\\u0026lt;\/em\\u0026gt;\\u0026lt;span style=\\u0026quot;white-space-collapse: preserve;\\u0026quot;\\u0026gt; journey, spotlighting our innovative \\u0026lt;\/span\\u0026gt;\\u0026lt;strong style=\\u0026quot;white-space-collapse: preserve;\\u0026quot;\\u0026gt;RE:FIBRE\\u0026lt;\/strong\\u0026gt;\\u0026lt;span style=\\u0026quot;white-space-collapse: preserve;\\u0026quot;\\u0026gt; textile-to-textile recycling program\\u0026lt;\/span\\u0026gt;\\u0026lt;\/li\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;\\u0026lt;h3\\u0026gt;The Podcast Line-Up\\u0026lt;\/h3\\u0026gt;\\u0026lt;\/strong\\u0026gt;\\u0026lt;p\\u0026gt;Each episode brings in a new guest- from superfans and designers to historians and upcyclers- to unpack the lore behind football shirts.\\u0026lt;\/p\\u0026gt;\\u0026lt;br\\u0026gt;Here\\u0026rsquo;s what\\u0026rsquo;s coming up:\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;li class=\\u0026quot;textStyle_listItem\\u0026quot;\\u0026gt;\\u0026lt;strong\\u0026gt;Episode 2: The Synthetics Switch (out on 08.10)\\u0026lt;\/strong\\u0026gt;\\u0026nbsp;Writer\\u0026nbsp;James Harkin\\u0026nbsp;breaks down the shift to synthetic fabrics and how tech changed the game.\\u0026lt;br\\u0026gt;\\u0026lt;\/li\\u0026gt;\\u0026lt;li class=\\u0026quot;textStyle_listItem\\u0026quot;\\u0026gt;\\u0026lt;strong style=\\u0026quot;white-space-collapse: preserve;\\u0026quot;\\u0026gt;Episode 3: Dress Like Your Heroes (out on 15.10)\\u0026lt;\/strong\\u0026gt;\\u0026lt;span style=\\u0026quot;white-space-collapse: preserve;\\u0026quot;\\u0026gt;\\u0026nbsp;Manchester City superfan\\u0026nbsp;Angela Worrall\\u0026nbsp;joins to talk about the replica shirt boom and what it meant for fans.\\u0026lt;\/span\\u0026gt;\\u0026lt;\/li\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;li class=\\u0026quot;textStyle_listItem\\u0026quot;\\u0026gt;\\u0026lt;strong style=\\u0026quot;white-space-collapse: preserve;\\u0026quot;\\u0026gt;Episode 4: From Goals to Garms (out on 22.10)\\u0026lt;\/strong\\u0026gt;\\u0026lt;span style=\\u0026quot;white-space-collapse: preserve;\\u0026quot;\\u0026gt;\\u0026nbsp;Fashion designer\\u0026nbsp;Hattie Crowther\\u0026nbsp;explores how football style has crossed into streetwear and high fashion.\\u0026lt;\/span\\u0026gt;\\u0026lt;\/li\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;li class=\\u0026quot;textStyle_listItem\\u0026quot;\\u0026gt;\\u0026lt;strong style=\\u0026quot;white-space-collapse: preserve;\\u0026quot;\\u0026gt;Episode 5: Jerseys for the Future (out on 29.10)\\u0026lt;\/strong\\u0026gt;\\u0026lt;span style=\\u0026quot;white-space-collapse: preserve;\\u0026quot;\\u0026gt;\\u0026nbsp;Textile upcycler and PUMA Voice of a RE:GENERATION\\u0026nbsp;Andrew Burgess\\u0026nbsp;explains how PUMA\\u0026rsquo;s\\u0026nbsp;\\u0026lt;\/span\\u0026gt;\\u0026lt;strong style=\\u0026quot;white-space-collapse: preserve;\\u0026quot;\\u0026gt;RE:FIBRE\\u0026lt;\/strong\\u0026gt;\\u0026lt;span style=\\u0026quot;white-space-collapse: preserve;\\u0026quot;\\u0026gt;\\u0026nbsp;process is giving old garments a new life.\\u0026lt;\/span\\u0026gt;\\u0026lt;\/li\\u0026gt;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-social-embed {\"embed1\":\"\\u0026lt;iframe src=\\u0026quot;https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:ugcPost:7379424907165581312\\u0026quot; height=\\u0026quot;777\\u0026quot; width=100% frameborder=\\u0026quot;0\\u0026quot; allowfullscreen=\\u0026quot;\\u0026quot; title=\\u0026quot;Embedded post\\u0026quot;\\u0026gt;\\u0026lt;\/iframe\\u0026gt;\",\"embed3\":\"\",\"embed2\":\"\",\"embed4\":\"\",\"size\":\"1\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-article-multi {\"category\":[],\"articles\":\"\",\"manualArticles\":[{\"id\":63314},{\"id\":56309}],\"numArticles\":2,\"mode\":\"manual\",\"className\":\"\",\"aspect\":\"1\",\"includeTopStories\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","post_title":"Who Gives a Shirt Forever. Better. Podcast Launch","post_excerpt":"What do football shirts say about us?\nA lot more than you might think.\nFootball shirts are memories, status symbols and style statements all in one.","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"who-gives-a-shirt-forever-better-podcast-launch","to_ping":"","pinged":"","post_modified":"2025-11-20 08:35:39","post_modified_gmt":"2025-11-20 08:35:39","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=67705","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[6],"tags_input":[],"id":67705,"author":"9","date":"2025-10-02 10:03:55","date_gmt":"2025-10-02 08:03:55","content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":67715},\"headline\":\"Who Gives a Shirt? We do.\",\"content\":\"New Forever. Better. podcast: The story behind the world\\u0026rsquo;s most iconic garment.\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;What do football shirts say about us?\\u0026lt;br\\u0026gt;A lot more than you might think.\\u0026lt;\/h2\\u0026gt;Football shirts are memories, status symbols and style statements all in one. With \\u0026lt;em\\u0026gt;Who Gives a Shirt\\u0026lt;\/em\\u0026gt;, we\\u0026rsquo;re telling their full story \\u0026ndash; from the pitch to the pavement, from childhood memories to fashion runways. Football jerseys have become cultural icons. And now, we\\u0026rsquo;re pulling back the curtain on their past, present and future with a brand-new \\u0026lt;em\\u0026gt;Forever. Better.\\u0026lt;\/em\\u0026gt; podcast: \\u0026lt;em\\u0026gt;Who Gives a Shirt\\u0026lt;\/em\\u0026gt;.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;em\\u0026gt;Unexpected stories. Fresh perspectives. A cultural deep dive into the world\\u0026rsquo;s most iconic garment and how they shape identity, community and even sustainability. \\u0026lt;\/em\\u0026gt;This five-part series is hosted by former semi-professional footballer\\u0026nbsp;\\u0026lt;strong\\u0026gt;Jack Fowler\\u0026lt;\/strong\\u0026gt;\\u0026nbsp;and content creator\\u0026nbsp;\\u0026lt;strong\\u0026gt;Kimberley Cumberbatch\\u0026lt;\/strong\\u0026gt;, and it\\u0026rsquo;s anything but your average football chat.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-multi {\"style\":\"2b\",\"images\":[{\"id\":67716},{\"id\":67719}],\"captions\":[\"Kimberly Cumberbatch, Co-host\",\"Jack Fowler, Co-host\"],\"showCaptions\":[true,true],\"className\":\"\",\"aspect\":\"0\",\"headlines\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;It\\u0026rsquo;s wild to see how something as simple as a [football] shirt can mean so much to people, forming part of their identities and core memories\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Jack Fowler, Co-host\\u0026lt;\/strong\\u0026gt;\",\"style\":\"quote\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;Episode 1: \\u0026lsquo;Kicking Off\\u0026rsquo;\\u0026nbsp;is out now!\\u0026lt;br\\u0026gt;\\u0026lt;\/h2\\u0026gt;(available on all major podcast platforms, PUMA YouTube, and foreverbetter.com)\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Join Jack and Kim as they \\u0026lt;strong\\u0026gt;uncover why football shirts even exist\\u0026lt;\/strong\\u0026gt;. Together, they talk to journalist and filmmaker\\u0026lt;strong\\u0026gt; Xaymaca Awoyungbo \\u0026lt;\/strong\\u0026gt;about the chaos of playing football before there were kits. They check out the itchy and impractical shirt worn in the first-ever international football match, and see how today\\u0026rsquo;s designs avoid the flaws of the past while still nodding to history.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-video {\"id\":\"41Dah0j7Krk\",\"style\":\"Wide\",\"title\":\"Video\",\"video\":\"\",\"caption\":\"\",\"showCaption\":false,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"className\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;One step closer to a Forever. Better. \\u0026lt;br\\u0026gt;\\u0026lt;\/h2\\u0026gt;Football shirts are more than just kits. They\\u0026rsquo;re symbols of pride, passion, and belonging. But they also come with a footprint.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;The podcast builds on the momentum of our\\u0026nbsp;\\u0026lt;em\\u0026gt;Green Flags\\u0026lt;\/em\\u0026gt;\\u0026nbsp;series, continuing the conversation around sustainability in sport and fashion, while shedding light on our \\u0026lt;strong\\u0026gt;RE:FIBRE\\u0026lt;\/strong\\u0026gt; textile-to-textile recycling that transforms old garments and factory off-cuts into new products.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;As \\u0026lt;strong\\u0026gt;Kerstin Neuber\\u0026lt;\/strong\\u0026gt;, Senior Director Corporate Communications, puts it: \\u0026ldquo;Football shirts are powerful symbols of fandom, yet their environmental impact is not widely explored. With\\u0026nbsp;\\u0026lt;em\\u0026gt;Who Gives a Shirt\\u0026lt;\/em\\u0026gt;, we celebrate their cultural and historical significance while highlighting the designs shaping the future of sportswear. It\\u0026rsquo;s about honoring tradition while driving the game, and the industry, forward in a responsible way.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Did you know that all PUMA football jerseys are now made with RE:FIBRE? \\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;That\\u0026rsquo;s right! Starting with the 24\/25 season,\\u0026nbsp;all\\u0026nbsp;official PUMA football replica jerseys, including those for 35 clubs and major tournaments like the UEFA Euro and Copa Am\\u0026eacute;rica, are made with RE:FIBRE.\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-single {\"image\":{\"id\":67724},\"className\":\"\",\"aspect\":\"0\",\"spacing\":true,\"style\":\"Wide\",\"headline\":\"\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"That means no more virgin polyester. Instead, \\u0026lt;strong\\u0026gt;we\\u0026rsquo;re tackling one of the industry\\u0026rsquo;s biggest challenges: what to do with polyester textile waste\\u0026lt;\/strong\\u0026gt;. We believe that \\u0026lt;strong\\u0026gt;RE:FIBRE\\u0026lt;\/strong\\u0026gt; is the answer, and a step toward a more circular future for football and fashion. \\u0026lt;strong\\u0026gt;If you love football, you\\u0026rsquo;ll love these stories. Tune in, join the conversation, and pass it on.\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Because there\\u0026rsquo;s only one Forever. 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Better. podcast\\u0026nbsp;\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;li class=\\u0026quot;textStyle_listItem\\u0026quot;\\u0026gt;\ud83c\udfa7 \\u0026lt;strong\\u0026gt;5 inspiring episodes\\u0026lt;\/strong\\u0026gt; \\u0026mdash; each featuring an expert guest\\u0026lt;\/li\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;li class=\\u0026quot;textStyle_listItem\\u0026quot;\\u0026gt;\ud83d\udcf2 \\u0026lt;strong style=\\u0026quot;white-space-collapse: preserve;\\u0026quot;\\u0026gt;Available on\\u0026lt;\/strong\\u0026gt;\\u0026lt;span style=\\u0026quot;white-space-collapse: preserve;\\u0026quot;\\u0026gt;: All major podcast platforms, PUMA\\u0026rsquo;s YouTube channel, and foreverbetter.com\\u0026lt;\/span\\u0026gt;\\u0026lt;\/li\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;li class=\\u0026quot;textStyle_listItem\\u0026quot;\\u0026gt;\ud83c\udf31 \\u0026lt;strong style=\\u0026quot;white-space-collapse: preserve;\\u0026quot;\\u0026gt;Why it matters\\u0026lt;\/strong\\u0026gt;\\u0026lt;span style=\\u0026quot;white-space-collapse: preserve;\\u0026quot;\\u0026gt;: It\\u0026rsquo;s part of PUMA\\u0026rsquo;s \\u0026lt;\/span\\u0026gt;\\u0026lt;em style=\\u0026quot;white-space-collapse: preserve;\\u0026quot;\\u0026gt;Forever. 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