{"id":66416,"date":"2025-07-03T15:57:48","date_gmt":"2025-07-03T13:57:48","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=66416"},"modified":"2025-11-10T18:48:40","modified_gmt":"2025-11-10T18:48:40","slug":"how-puma-is-backing-women-to-own-the-pitch-at-the-uefa-womens-euro","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/de\/sports\/how-puma-is-backing-women-to-own-the-pitch-at-the-uefa-womens-euro\/","title":{"rendered":"Wie PUMA die Frauen bei der UEFA Women's EURO auf dem Spielfeld unterst\u00fctzt"},"content":{"rendered":"\n
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\n Home<\/a>\/\n Sports<\/a>\/\n How PUMA Is Backing Women to Own the Pitch at the UEFA Women\u2019s EURO\n <\/div>\n<\/div>\n
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Sports<\/a><\/div>\n
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How PUMA Is Backing Women to Own the Pitch<\/h1>\n
We play. We shine. At the UEFA Women\u2019s EURO 2025<\/div>\n
3. Juli 2025 <\/div>\n\n
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As the Women\u2019s EURO 2025 lights up Switzerland, history\u2019s in the making \u2014 and PUMA\u2019s been part of the story from day one. Long before packed stadiums and prime-time buzz, we believed in the power of women\u2019s football. Our commitment started with a boot fit for female ballers \u2013 and now we\u2019re all in, backing the game with full force this summer.<\/span>
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Here\u2019s how we\u2019re empowering our athletes to unleash their best \u2013 on and off the pitch!<\/span><\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n\n
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We\u2019ve Been Backing Women\u2019s Football Since Day One<\/div><\/h2><\/strong>Back in 1971<\/strong>, when women\u2019s football still wasn\u2019t officially recognized by most federations, PUMA released the Pelerina<\/strong> \u2013 our first women-specific football boot. It featured padded ankles, multi-studded sole, and a fit designed just for her. Forget the \u201cshrink it and pink it\u201d approach.

Fast forward to 2022<\/strong>, we did it again: we became the first brand to release all three of our elite silos \u2013 KING, FUTURE, and ULTRA \u2013 in women-specific fits.<\/strong> Not just versions of men\u2019s boots, but re-engineered<\/strong> from the studs up to reflect the shape, structure, and biomechanics of the female foot.<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n\n
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Rooted in Legacy, Engineered for the Future<\/h2><\/span><\/strong>But our commitment to empower the female ballers isn\u2019t marketing \u2013 it\u2019s our solution to a problem 82% of female elite players in Europe<\/strong> reported: boots that just don\u2019t fit. Backed by years of lab testing<\/strong>, athlete feedback<\/strong>, and female-led research<\/strong>, we built a boot that fits her<\/strong>. Not by shrinking the men\u2019s version, but by redesigning it.<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n\n
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\u201cWe\u2019ve continued to develop our Women\u2019s Fit over the last years through testing with consumers, pro athletes, and top universities to improve performance and reduce injury risk.\u201d
Romain Girard, VP Innovation, PUMA<\/strong><\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n\n
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The Result: the FUTURE Women\u2019s Fit 2.0<\/strong> \u2013 our most advanced women\u2019s football boot to date. Comfort that lasts, support that protects, and a fit that unleashes players to bring their absolute best to the pitch. Because at PUMA, we don\u2019t do barriers. We invite everyone to the game.

Designed by science, built by feedback, and worn by pros.<\/strong>
The upgrades? A snugger forefoot, lower instep, and boosted arch support. GripControl Pro texture for next-level ball control. And a FLEXGILITY outsole that lets players move like they mean it. This is tech that respects her anatomy and enhances performance.<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n\t
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https:\/\/www.youtube.com\/3_CRbrat5aY<\/div>\n\t\t\t