{"id":66391,"date":"2025-07-03T00:01:26","date_gmt":"2025-07-02T22:01:26","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=66391"},"modified":"2025-09-28T08:43:52","modified_gmt":"2025-09-28T08:43:52","slug":"puma-x-bvb-the-legacy-lives-on","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/de\/sports\/puma-x-bvb-the-legacy-lives-on\/","title":{"rendered":"PUMA x BVB: Das Erbe lebt weiter"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/de\/\">Startseite<\/a>\/\n        <a href=\"\/de\/category\/sports\/\">Sport<\/a>\/\n        PUMA x BVB: Das Erbe lebt weiter\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/07\/PUMAxBVB-Header.png\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\">Sport<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fpuma-x-bvb-the-legacy-lives-on%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fpuma-x-bvb-the-legacy-lives-on%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/de\/sports\/puma-x-bvb-the-legacy-lives-on\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fpuma-x-bvb-the-legacy-lives-on%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >\ud83d\udc9b\ud83d\udda4 PUMA x BVB: Das Erbe lebt weiter<\/h1>\n        <div class=\"articleintro\" >Wir sind noch nicht fertig!<\/div>\n        <div class=\"date\">2. Juli 2025 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;PUMA x BVB: The Legacy Lives On&quot;, \"text\": &quot;PUMAs been running with Borussia Dortmund since 2012 \\u2013 and we\\u2019re not hitting the brakes any time soon. That\\u2019s right: We\\u2019ve extended our partnership with BVB, one of Europe\\u2019s most exciting, passionate, and fast-paced clubs.\\n\\u00a0\\nFrom Champions League finals to DFB Cup wins, we\\u2019ve been there through the highs, the hustle, and the roar of 80,000+ fans at Signal Iduna Park. Together, we\\u2019ve created kits and gear that don\\u2019t just perform \\u2013 they tell the Black and Yellow story on and off the pitch.\\n\\u00a0\\nThis extension means we\\u2019ll keep delivering products that reflect BVB\\u2019s energy and ambition \\u2013 and keep fueling their incredible global fanbase.\\n&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/de\/sports\/puma-x-bvb-the-legacy-lives-on\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/de\/sports\/puma-x-bvb-the-legacy-lives-on\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/de\/sports\/puma-x-bvb-the-legacy-lives-on\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fpuma-x-bvb-the-legacy-lives-on%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fsports%2Fpuma-x-bvb-the-legacy-lives-on%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_intro\" ><span class=\"textStyle_intro\">PUMAs sind seit 2012 mit Borussia Dortmund unterwegs - und wir werden nicht so bald auf die Bremse treten. Das ist richtig: Wir haben unsere Partnerschaft mit dem BVB, einem der aufregendsten, leidenschaftlichsten und rasantesten Vereine Europas, verl\u00e4ngert.<\/span><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b firstLetter\" >Vom Champions-League-Finale bis zum DFB-Pokalsieg - wir haben die H\u00f6hen, den Trubel und das Gebr\u00fcll der \u00fcber 80.000 Fans im Signal Iduna Park miterlebt. Gemeinsam haben wir Trikots und Ausr\u00fcstungen entwickelt, die nicht nur funktionieren, sondern auch die Geschichte der Schwarz-Gelben auf und neben dem Platz erz\u00e4hlen.<br><br>Diese Verl\u00e4ngerung bedeutet, dass wir weiterhin Produkte liefern werden, die die Energie und den Ehrgeiz des BVB widerspiegeln - und die unglaubliche weltweite Fangemeinde weiter anheizen.<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnNarrow spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" >\"Mit der vorzeitigen Verl\u00e4ngerung unserer langfristigen Partnerschaft mit dem BVB zeigen wir, wie sehr wir dem Verein und seinen Werten verbunden sind. Die unglaubliche Fankultur des Vereins, die Leidenschaft der legend\u00e4ren Gelben Wand und die attraktive Spielweise der Mannschaft begeistern uns Saison f\u00fcr Saison. Wir freuen uns darauf, gemeinsam weiter deutsche Fu\u00dfballgeschichte zu schreiben.\"<br><strong>Matthias B\u00e4umer, Chief Commercial Officer bei PUMA.<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" >Im Rahmen dieses n\u00e4chsten Kapitels werden wir weiterhin alle M\u00e4nner-, Frauen- und Jugendmannschaften des BVB ausstatten - und nat\u00fcrlich werden wir die Replika-Trikots und Fanartikel liefern, die die Fans lieben (und mit Stolz tragen).<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnNarrow spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_quote\" >\"Unsere Partnerschaft mit PUMA hat so gut funktioniert, weil unsere Ansichten \u00fcber den Sport und unsere Werte so eng miteinander verbunden sind. Was wir bisher gemeinsam erreicht haben, w\u00e4re mit keinem anderen Partner m\u00f6glich gewesen, und wir freuen uns sehr darauf, diesen Weg in den kommenden Saisons fortzusetzen.\" <br><strong>Carsten Cramer, Gesch\u00e4ftsf\u00fchrer von Borussia Dortmund<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Die Reise geht weiter. Und glauben Sie uns, es wird immer besser!<\/span><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n\t<div class=\"row rowSingleColumnWide spacing\">\n\t<div class=\"col\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/rf1kfOR4C44\/hqdefault.jpg\" class=\"printonly\" style=\"width:100%;aspect-ratio: 16\/9;\"\/>\n\t\t\t<div class=\"printonly\">https:\/\/www.youtube.com\/rf1kfOR4C44<\/div>\n\t\t\t<iframe class=\"hideinprint\" style=\"width:100%;aspect-ratio: 16\/9;\" src=\"https:\/\/www.youtube.com\/embed\/rf1kfOR4C44\" title=\"YouTube-Video-Player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\t<\/div>\n<\/div>\n\n\n<!-- row social embed -->\n<div class=\"row rowEmbed1 spacing\">\n        <div class=\"col\">\n         <blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DLkPKa0IY7O\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; 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height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Diesen Beitrag auf Instagram anzeigen<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DLkPKa0IY7O\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Ein Beitrag geteilt von Borussia Dortmund (@bvb09)<\/a><\/p><\/div><\/blockquote> <script async type='text\/plain' class='optanon-category-C0004' src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n        <\/div>\n<\/div>\n\n\n<!-- row headline -->\n<div class=\"row headlineBlock rowSingleColumnWide\">\n    <div class=\"col\" style=\"margin-bottom: 2px;\">\n        <h2 >Weitere Fu\u00dfball-Nachrichten<\/h2>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"row articleMulti2 spacing\">\n\t    <div class=\"col articleTeaser\" >\n\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/puma-x-kidsuper-fuse-art-football-in-new-club-world-cup-kit-collection\/\" \n\t\t\t     tabindex=\"-1\" \n\t\t\t    id=\"66041\"\n\t\t\t     style=\"width:100%;position:relative;overflow:hidden;\t\t\t    aspect-ratio:1\t\t\t    ;\" >\n\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t    class=\"hoverZoom\"\n\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/06\/Club-World-Cup-Kidsuper-Kits-Header.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sport<\/a>\n\t        <h4>Die Kunst des Fu\u00dfballs, frisch gestrichen<\/h4>\n\t\t\t<div class=\"description shortExcerpt\">\n\t\t\t\tWenn Fu\u00dfball das \"Beautiful Game\" ist, dann ist dies die Er\u00f6ffnung seiner Galerie. Die PUMA x KidSuper-Kollektion verwandelt Trikots in Leinw\u00e4nde, die Fu\u00dfball, Mode und Kunst miteinander verbinden. Von Aquarellspritzern \u00fcber Barockgold bis hin zu handgezeichneten Gebirgsz\u00fcgen - jedes Teil ist mit Absicht gemalt. Die Kunst des Fu\u00dfballs, frisch gerahmt f\u00fcr die gr\u00f6\u00dfte Clubb\u00fchne der Welt. Betreten Sie die Ausstellung!\n\n\t\t\t<\/div>\n\t\t\t<a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/puma-x-kidsuper-fuse-art-football-in-new-club-world-cup-kit-collection\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n\t\t<\/div>\n\t    <div class=\"col articleTeaser\" >\n\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/introducing-the-new-portugal-national-team-kits-made-by-puma\/\" \n\t\t\t     tabindex=\"-1\" \n\t\t\t    id=\"63787\"\n\t\t\t     style=\"width:100%;position:relative;overflow:hidden;\t\t\t    aspect-ratio:1\t\t\t    ;\" >\n\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t    class=\"hoverZoom\"\n\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/01\/Portugal-Kits-Header.png\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t<\/a>\n\t\t\t\n\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/de\/category\/sports\/\" class=\"secondary2\" style=\"margin-top: 17px;\">Sport<\/a>\n\t        <h4>GESCHICHTE BRAUCHT MACHER<\/h4>\n\t\t\t<div class=\"description shortExcerpt\">\n\t\t\t\tEine neue \u00c4ra beginnt mit den ersten Trikots der portugiesischen Nationalmannschaft, die von PUMA hergestellt werden - mit ma\u00dfgeschneiderten Designs f\u00fcr die Heim- und Ausw\u00e4rtstrikots der Damen- und Herrenmannschaften. Die neuen Trikots sind eine Neuinterpretation des Quinas-Emblems aus dem portugiesischen Staatswappen und tragen die charakteristischen portugiesischen Farben. Sie zelebrieren das Erbe des brillanten Fu\u00dfballs und bereiten die B\u00fchne f\u00fcr die n\u00e4chste Generation, die noch heller strahlen wird.\n\n\t\t\t<\/div>\n\t\t\t<a class=\"primary\" href=\"https:\/\/www.puma-catchup.com\/de\/sports\/introducing-the-new-portugal-national-team-kits-made-by-puma\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>PUMAs sind seit 2012 mit Borussia Dortmund unterwegs - und wir werden nicht so bald auf die Bremse treten. Das ist richtig: Wir haben unsere Partnerschaft mit dem BVB, einem der aufregendsten, leidenschaftlichsten und rasantesten Vereine Europas, verl\u00e4ngert.<br \/>\n\u00a0<br \/>\nVom Champions-League-Finale bis zum DFB-Pokalsieg - wir haben die H\u00f6hen, den Trubel und das Gebr\u00fcll der \u00fcber 80.000 Fans im Signal Iduna Park miterlebt. Gemeinsam haben wir Trikots und Ausr\u00fcstungen entwickelt, die nicht nur funktionieren, sondern auch die Geschichte der Schwarz-Gelben auf und neben dem Platz erz\u00e4hlen.<br \/>\n\u00a0<br \/>\nDiese Verl\u00e4ngerung bedeutet, dass wir weiterhin Produkte liefern werden, die die Energie und den Ehrgeiz des BVB widerspiegeln - und die unglaubliche weltweite Fangemeinde weiter anheizen.<\/p>","protected":false},"author":4,"featured_media":66393,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":9519,"meta-headline":"\ud83d\udc9b\ud83d\udda4 PUMA x BVB: The Legacy Lives On","footnotes":""},"categories":[18],"class_list":["post-66391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports"],"fullData":{"ID":66391,"post_author":"4","post_date":"2025-07-03 00:01:26","post_date_gmt":"2025-07-02 22:01:26","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":66393},\"headline\":\"\ud83d\udc9b\ud83d\udda4 PUMA x BVB: The Legacy Lives On\",\"content\":\"We\\u0026#039;re not done yet!\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;PUMAs been running with Borussia Dortmund since 2012 \\u0026ndash; and we\\u0026rsquo;re not hitting the brakes any time soon. That\\u0026rsquo;s right: We\\u0026rsquo;ve extended our partnership with BVB, one of Europe\\u0026rsquo;s most exciting, passionate, and fast-paced clubs.\\u0026lt;\/span\\u0026gt;\",\"style\":\"intro\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"From Champions League finals to DFB Cup wins, we\\u0026rsquo;ve been there through the highs, the hustle, and the roar of 80,000+ fans at Signal Iduna Park. Together, we\\u0026rsquo;ve created kits and gear that don\\u0026rsquo;t just perform \\u0026ndash; they tell the Black and Yellow story on and off the pitch.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;This extension means we\\u0026rsquo;ll keep delivering products that reflect BVB\\u0026rsquo;s energy and ambition \\u0026ndash; and keep fueling their incredible global fanbase.\",\"style\":\"2b\",\"firstletter\":\"firstLetter\",\"className\":\"\",\"width\":\"Wide\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;By extending our long-term partnership with BVB ahead of schedule, we are showing how deeply committed we are to the club and its values. Season after season, we are inspired by the club\\u0026rsquo;s incredible fan culture, the passion of the legendary Yellow Wall and the team\\u0026rsquo;s attractive style of play. We look forward to continuing to write German football history together.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Matthias B\\u0026auml;umer, Chief Commercial Officer at PUMA.\\u0026lt;\/strong\\u0026gt;\",\"width\":\"Narrow\",\"style\":\"quote\",\"className\":\"\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"As part of this next chapter, we\\u0026rsquo;ll continue to equip all of BVB\\u0026rsquo;s male, female, and youth teams \\u0026ndash; and of course, we\\u0026rsquo;ll deliver the replica kits and fanwear fans love (and wear with pride).\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;Our partnership with PUMA has worked so well, because our views of the sport and our values are so closely aligned. What we have achieved together so far could not have been done with any other partner and we are very excited to continue on this path for the coming seasons.\\u0026rdquo; \\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Carsten Cramer, Managing Director of Borussia Dortmund\\u0026lt;\/strong\\u0026gt;\",\"width\":\"Narrow\",\"style\":\"quote\",\"className\":\"\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;The journey continues. 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flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt; \\u0026lt;div style=\\u0026quot; width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/div\\u0026gt; \\u0026lt;div style=\\u0026quot;display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\\u0026quot;\\u0026gt; \\u0026lt;div style=\\u0026quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt; \\u0026lt;div style=\\u0026quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\\u0026quot;\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/a\\u0026gt;\\u0026lt;p style=\\u0026quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\\u0026quot;\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.instagram.com\/reel\/DLkPKa0IY7O\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0026quot; style=\\u0026quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\\u0026quot; target=\\u0026quot;_blank\\u0026quot;\\u0026gt;A post shared by Borussia Dortmund (@bvb09)\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/blockquote\\u0026gt; \\u0026lt;script async src=\\u0026quot;\/\/www.instagram.com\/embed.js\\u0026quot;\\u0026gt;\\u0026lt;\/script\\u0026gt;\",\"embed3\":\"\",\"embed2\":\"\",\"embed4\":\"\",\"size\":\"1\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-headline {\"h1\":\"More Football News\",\"className\":\"\",\"width\":\"Wide\",\"h2\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-article-multi {\"category\":[],\"articles\":\"\",\"manualArticles\":[{\"id\":66041},{\"id\":63787}],\"numArticles\":2,\"mode\":\"manual\",\"className\":\"\",\"aspect\":\"1\",\"includeTopStories\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","post_title":"PUMA x BVB: The Legacy Lives On","post_excerpt":"PUMAs been running with Borussia Dortmund since 2012 \u2013 and we\u2019re not hitting the brakes any time soon. That\u2019s right: We\u2019ve extended our partnership with BVB, one of Europe\u2019s most exciting, passionate, and fast-paced clubs.\n\u00a0\nFrom Champions League finals to DFB Cup wins, we\u2019ve been there through the highs, the hustle, and the roar of 80,000+ fans at Signal Iduna Park. Together, we\u2019ve created kits and gear that don\u2019t just perform \u2013 they tell the Black and Yellow story on and off the pitch.\n\u00a0\nThis extension means we\u2019ll keep delivering products that reflect BVB\u2019s energy and ambition \u2013 and keep fueling their incredible global fanbase.\n","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"puma-x-bvb-the-legacy-lives-on","to_ping":"","pinged":"","post_modified":"2025-09-28 08:43:52","post_modified_gmt":"2025-09-28 08:43:52","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=66391","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[18],"tags_input":[],"id":66391,"author":"4","date":"2025-07-03 00:01:26","date_gmt":"2025-07-02 22:01:26","content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":66393},\"headline\":\"\ud83d\udc9b\ud83d\udda4 PUMA x BVB: The Legacy Lives On\",\"content\":\"We\\u0026#039;re not done yet!\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;PUMAs been running with Borussia Dortmund since 2012 \\u0026ndash; and we\\u0026rsquo;re not hitting the brakes any time soon. That\\u0026rsquo;s right: We\\u0026rsquo;ve extended our partnership with BVB, one of Europe\\u0026rsquo;s most exciting, passionate, and fast-paced clubs.\\u0026lt;\/span\\u0026gt;\",\"style\":\"intro\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"From Champions League finals to DFB Cup wins, we\\u0026rsquo;ve been there through the highs, the hustle, and the roar of 80,000+ fans at Signal Iduna Park. Together, we\\u0026rsquo;ve created kits and gear that don\\u0026rsquo;t just perform \\u0026ndash; they tell the Black and Yellow story on and off the pitch.\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;This extension means we\\u0026rsquo;ll keep delivering products that reflect BVB\\u0026rsquo;s energy and ambition \\u0026ndash; and keep fueling their incredible global fanbase.\",\"style\":\"2b\",\"firstletter\":\"firstLetter\",\"className\":\"\",\"width\":\"Wide\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;By extending our long-term partnership with BVB ahead of schedule, we are showing how deeply committed we are to the club and its values. Season after season, we are inspired by the club\\u0026rsquo;s incredible fan culture, the passion of the legendary Yellow Wall and the team\\u0026rsquo;s attractive style of play. We look forward to continuing to write German football history together.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;Matthias B\\u0026auml;umer, Chief Commercial Officer at PUMA.\\u0026lt;\/strong\\u0026gt;\",\"width\":\"Narrow\",\"style\":\"quote\",\"className\":\"\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"As part of this next chapter, we\\u0026rsquo;ll continue to equip all of BVB\\u0026rsquo;s male, female, and youth teams \\u0026ndash; and of course, we\\u0026rsquo;ll deliver the replica kits and fanwear fans love (and wear with pride).\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026ldquo;Our partnership with PUMA has worked so well, because our views of the sport and our values are so closely aligned. 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font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\\u0026quot;\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.instagram.com\/reel\/DLkPKa0IY7O\/?utm_source=ig_embed\\u0026amp;utm_campaign=loading\\u0026quot; style=\\u0026quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\\u0026quot; target=\\u0026quot;_blank\\u0026quot;\\u0026gt;A post shared by Borussia Dortmund (@bvb09)\\u0026lt;\/a\\u0026gt;\\u0026lt;\/p\\u0026gt;\\u0026lt;\/div\\u0026gt;\\u0026lt;\/blockquote\\u0026gt; \\u0026lt;script async src=\\u0026quot;\/\/www.instagram.com\/embed.js\\u0026quot;\\u0026gt;\\u0026lt;\/script\\u0026gt;\",\"embed3\":\"\",\"embed2\":\"\",\"embed4\":\"\",\"size\":\"1\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-headline {\"h1\":\"More Football News\",\"className\":\"\",\"width\":\"Wide\",\"h2\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-article-multi {\"category\":[],\"articles\":\"\",\"manualArticles\":[{\"id\":66041},{\"id\":63787}],\"numArticles\":2,\"mode\":\"manual\",\"className\":\"\",\"aspect\":\"1\",\"includeTopStories\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","title":"PUMA x BVB: Das Erbe lebt weiter","excerpt":"PUMAs sind seit 2012 mit Borussia Dortmund unterwegs - und wir werden nicht so bald auf die Bremse treten. Das ist richtig: Wir haben unsere Partnerschaft mit dem BVB, einem der aufregendsten, leidenschaftlichsten und rasantesten Vereine Europas, verl\u00e4ngert.\n \nVom Champions-League-Finale bis zum DFB-Pokalsieg haben wir die H\u00f6hen, den Trubel und das Get\u00f6se der \u00fcber 80.000 Fans im Signal Iduna Park miterlebt. Gemeinsam haben wir Trikots und Ausr\u00fcstungen entwickelt, die nicht nur funktionieren, sondern auch die Geschichte der Schwarz-Gelben auf und neben dem Spielfeld erz\u00e4hlen.\n \nDiese Verl\u00e4ngerung bedeutet, dass wir weiterhin Produkte liefern werden, die die Energie und den Ehrgeiz des BVB widerspiegeln - und die unglaubliche weltweite Fangemeinde weiter anheizen.","status":"publish","password":"","name":"puma-x-bvb-das-erbe-lebt-weiter","modified":"2025-09-28 08:43:52","modified_gmt":"2025-09-28 08:43:52","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[18],"datetime_local":"2. Juli 2025 um 22:01","date_local":"2. Juli 2025","time_local":"22:01","slug":"puma-x-bvb-the-legacy-lives-on","url":"https:\/\/www.puma-catchup.com\/de\/sports\/puma-x-bvb-the-legacy-lives-on\/","featured_image":{"width":1510,"height":840,"file":"2025\/07\/PUMAxBVB-Header.png","filesize":628812,"sizes":{"medium":{"file":"PUMAxBVB-Header-300x167.png","width":300,"height":167,"mime-type":"image\/png","filesize":79836},"large":{"file":"PUMAxBVB-Header-1024x570.png","width":1024,"height":570,"mime-type":"image\/png","filesize":728551},"thumbnail":{"file":"PUMAxBVB-Header-150x150.png","width":150,"height":150,"mime-type":"image\/png","filesize":42550},"medium_large":{"file":"PUMAxBVB-Header-768x427.png","width":768,"height":427,"mime-type":"image\/png","filesize":403439},"trp-custom-language-flag":{"file":"PUMAxBVB-Header-18x10.png","width":18,"height":10,"mime-type":"image\/png","filesize":880}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"id":66393,"alt":"","caption":"","description":"","url":"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/07\/PUMAxBVB-Header.png","title":"PUMAxBVB-Kopfzeile","aspect_ratio":1.7976190476190477,"focalPointLeft":0.5,"focalPointTop":0},"headline":"\ud83d\udc9b\ud83d\udda4 PUMA x BVB: The Legacy Lives On","categories":[{"term_id":18,"name":"Sport","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":864,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/de\/category\/sports\/"}],"theCategory":{"term_id":18,"name":"Sport","slug":"sports","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":864,"filter":"raw","url":"https:\/\/www.puma-catchup.com\/de\/category\/sports\/"},"isFeaturedArticle":true,"isTopArticle":false},"_links":{"self":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/posts\/66391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/comments?post=66391"}],"version-history":[{"count":0,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/posts\/66391\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/media\/66393"}],"wp:attachment":[{"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/media?parent=66391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.puma-catchup.com\/de\/wp-json\/wp\/v2\/categories?post=66391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}