{"id":65847,"date":"2025-05-29T09:00:01","date_gmt":"2025-05-29T07:00:01","guid":{"rendered":"https:\/\/www.puma-catchup.com\/?p=65847"},"modified":"2025-11-20T08:37:16","modified_gmt":"2025-11-20T08:37:16","slug":"forever-better-swap-shop","status":"publish","type":"post","link":"https:\/\/www.puma-catchup.com\/de\/corporate\/forever-better-swap-shop\/","title":{"rendered":"F\u00dcR IMMER. BESSER. SWAP SHOP"},"content":{"rendered":"<!-- post header -->\n<div class=\"row rowSingleColumn\">\n    <div class=\"col breadcrumb\">\n        <a href=\"\/de\/\">Startseite<\/a>\/\n        <a href=\"\/de\/category\/corporate\/\">Corporate<\/a>\/\n        F\u00dcR IMMER. BESSER. SWAP SHOP\n    <\/div>\n<\/div>\n<div class=\"row rowPostHeaderImage headerImageAnim\">\n    <div class=\"scrollAnim\" \n        id=\"postHeaderImage\"\n         style=\"width:100%;position:relative;overflow:hidden;        aspect-ratio:2        ;\" >\n    <img decoding=\"async\" alt=\"\"\n        class=\"\"\n        src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/05\/1747900806291.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;        object-position: 50% 0%; object-fit: cover;\"\/>\n        <\/div>\n    \n<\/div>\n<div class=\"row rowSingleColumnWide rowPostHeader\">\n    <div id=\"postHeaderText\" class=\"col tcenter\" >\n        <div class=\"cat\"><a class=\"secondary\" href=\"https:\/\/www.puma-catchup.com\/de\/category\/corporate\/\">Corporate<\/a><\/div>\n        <div id=\"headerSocialIcons\" class=\"headerSocialIcons tleft\">\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fcorporate%2Fforever-better-swap-shop%2F\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fcorporate%2Fforever-better-swap-shop%2F\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https:\/\/www.puma-catchup.com\/de\/corporate\/forever-better-swap-shop\/&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fcorporate%2Fforever-better-swap-shop%2F\" target=\"blank\"><\/a>\n        <\/div>\n        <h1 class=\"\" >Swap 'Til You Drop: Unser FOREVER. BESSER. SWAP SHOP<\/h1>\n        <div class=\"articleintro\" >Wie unsere Herzo PUMAs alten Anz\u00fcgen einen Neuanfang verschafften.<\/div>\n        <div class=\"date\">29. Mai 2025 <\/div>\n\n        <div id=\"\" class=\"headerSocialIconsMobile tcenter mobile\">\n            <a class=\"sharing\" id=\"mobileshare\" onclick='navigator.share({ \"title\": &quot;FOREVER. BETTER. SWAP SHOP&quot;, \"text\": &quot;Our SWAP SHOP wasn\\u2019t just about the clothes. It was about changing habits, starting conversations, and proving that style and sustainability can go hand in hand.&quot;, \"url\": \"https:\/\/www.puma-catchup.com\/de\/corporate\/forever-better-swap-shop\/\" })'  target=\"blank\"><\/a>\n            <a class=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.puma-catchup.com\/de\/corporate\/forever-better-swap-shop\/\" target=\"blank\"><\/a>\n            <a class=\"linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.puma-catchup.com\/de\/corporate\/forever-better-swap-shop\/\" target=\"blank\"><\/a>\n            <a class=\"x\" href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fcorporate%2Fforever-better-swap-shop%2F&#038;text=\" target=\"blank\"><\/a>\n            <a class=\"pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.puma-catchup.com%2Fde%2Fcorporate%2Fforever-better-swap-shop%2F\" target=\"blank\"><\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><span class=\"textStyle_intro\">Bei unserem SWAP SHOP ging es nicht nur um die Kleidung. Es ging darum, Gewohnheiten zu \u00e4ndern, Gespr\u00e4che zu beginnen und zu beweisen, dass Stil und Nachhaltigkeit <i>kann<\/i> gehen Hand in Hand.\u00a0<\/span><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b firstLetter\" >Wir verwandelten unseren NOHO-Flur in einen brummenden<strong> Drehscheibe der Zirkularit\u00e4t<\/strong> mit unserem <strong>F\u00dcR IMMER. BESSER. Tauschb\u00f6rse<\/strong>; wo sich PUMAs versammelten, um <strong>ihre leicht getragene PUMA-Bekleidung, -Schuhe und -Accessoires umtauschen<\/strong> f\u00fcr neue, gebrauchte Artikel. Mit \u00fcber <strong>620 abgeworfene und getauschte Gegenst\u00e4nde<\/strong>, Das war nicht nur ein modischer Erfolg, sondern auch ein gro\u00dfer Schritt in Richtung Nachhaltigkeit als Teil unserer Alltagskultur bei PUMA.\u00a0<\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" >Bereit zu gucken<strong> hinter den Kulissen<\/strong>? Scrollen Sie weiter, um zu erfahren, wie die Veranstaltung zustande kam, was unsere PUMAs zu sagen hatten und warum Ihr B\u00fcro das n\u00e4chste sein k\u00f6nnte. \ud83d\udc40\u00a0<br><br><br><h2>INSIDER-BLICK: PLANUNG EINER TAUSCHB\u00d6RSE\u00a0<br><\/h2><br><div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-65847-4\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/06\/Untitled-design.mp4?_=4\"><\/source><a href=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/06\/Untitled-design.mp4\">https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/06\/Untitled-design.mp4<\/a><\/video><\/div><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><h2>WARUM ES BEDEUTEND IST<\/h2>Einem Bericht aus dem Jahr 2019 zufolge wird der Verbrauch von Bekleidung und Schuhen voraussichtlich um <strong>63% bis 2030<\/strong>?! Wir wissen, dass sich die Mode in der Bekleidungsindustrie oft schneller entwickelt, als wir mithalten k\u00f6nnen, und zu \u00fcberm\u00e4\u00dfigem Konsum f\u00fchrt. Deshalb haben nachhaltige Initiativen wie die <strong>SWAP SHOP<\/strong> sind mehr als nur Wohlf\u00fchlerlebnisse - sie sind unverzichtbar.\u00a0<br><br><strong>HABEN WIR EINIGE PUMA-KOLLEGEN GEBETEN, UNS IHRE GEDANKEN MITZUTEILEN\u00a0<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br><span class=\"interviewq\">Wie sind Sie zum SWAP SHOP gekommen?\u00a0<\/span>Ein Mitarbeiter von P&amp;O antwortete,<br><strong>\u201cIch habe schon fr\u00fcher an Swap Shops teilgenommen und liebe das Konzept, PUMA-St\u00fccken, die ich selten oder gar nicht getragen habe, ein zweites Leben zu geben. Es ist ein gro\u00dfartiges Gef\u00fchl zu wissen, dass sie vielleicht ein neues Zuhause bei jemandem finden, der wirklich Freude an ihnen haben wird. Und ich liebe die Chance, im Gegenzug ein paar gebrauchte PUMA-St\u00fccke von anderen zu bekommen. Das ist wie unsere ganz eigene Version des Second-Hand-Shoppings, und ich liebe diese Idee.\u201d<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br><span class=\"interviewq\"><strong>Was gef\u00e4llt Ihnen an solchen Veranstaltungen am besten?<\/strong>\u202f\u00a0<br><\/span>Ein PUMA aus dem Nachhaltigkeitsteam berichtete,<br><strong>\u201cIch liebe die Tauschb\u00f6rsen, weil sie die Leute dazu bringen, Kleidung, die sie schon lange nicht mehr getragen oder nicht mehr benutzt haben, durchzusehen und wirklich dar\u00fcber nachzudenken, ob sie sie wirklich brauchen, und dabei ihre Beziehung zum Konsum zu \u00fcberdenken. Es ist eine sch\u00f6ne Art, Dinge loszulassen und jemand anderem eine Freude damit zu machen.\u201d<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row image slider -->\n\n<div class=\"row rowSlider1 spacing\">\n    <div class=\"col\">\n        <div class=\"arrowCircleCenter arrowBorder swiperoutside-button-prev swipeprev61026e12-0aac-4ef4-8c5c-2a2181c2efe4\"><\/div>\n    <\/div>\n\t<div id=\"swipe_61026e12-0aac-4ef4-8c5c-2a2181c2efe4\" class=\"swiper myswiper scrollAnim\" data-ssize=\"1\" data-id=\"61026e12-0aac-4ef4-8c5c-2a2181c2efe4\">\n\t\t<div class=\"swiper-wrapper\">\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:1 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/05\/Swap-Shop-Gallery-1.png);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:1 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/05\/Swap-Shop-Gallery-3.png);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:1 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/05\/Swap-Shop-Gallery-4.png);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:1 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/05\/Swap-Shop-Gallery-5.png);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:1 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/05\/Swap-Shop-Gallery-6.png);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:1 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/05\/Swap-Shop-Gallery-7.png);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:1 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/05\/Swap-Shop-Gallery-8.png);background-position: 50% 0%;\"><\/div>\n                    <div class=\"swiper-slide swiper-slide bgimage\" style=\"aspect-ratio:1 ;background-image: url(https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/05\/Swap-Shop-Gallery-2.png);background-position: 50% 0%;\"><\/div>\n\t\t<\/div>\n\t<\/div>\n        <div class=\"col\">\n        <div class=\"arrowCircleCenter arrowBorder swiperoutside-button-next swipenext61026e12-0aac-4ef4-8c5c-2a2181c2efe4\"><\/div>\n        <\/div>\n<\/div>\n\n\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br><span class=\"interviewq\">Welche Tipps w\u00fcrden Sie jemandem geben, der versucht, eine nachhaltigere Garderobe aufzubauen?\u00a0<\/span>Ein Mitarbeiter von PLM Sportstyle erkl\u00e4rte,<br><strong>\u201cIch w\u00fcrde sagen, bevor Sie etwas Neues in Ihren Kleiderschrank stellen, halten Sie inne und fragen Sie sich: Brauche ich das wirklich? Oft ist es die nachhaltigste Entscheidung, das, was man bereits besitzt, einfach zu sch\u00e4tzen.Es ist wichtig, sich mit seiner Kleidung wieder zu verbinden, sie neu zu stylen und ihren Wert wiederzuentdecken.\u201d<br><\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><br><span class=\"interviewq\"><strong>K\u00f6nnen Sie uns Ihre Sichtweise dar\u00fcber mitteilen, wie Veranstaltungen wie SWAP SHOPs zur F\u00f6rderung des nachhaltigen Konsums beitragen k\u00f6nnen?<\/strong>\u202f\u202f\u00a0<br><\/span>Ein Mitglied des Archivteams merkte an,<br><strong>\u201cIn Swap Shops geht es darum, alten Dingen neues Leben einzuhauchen und Nachhaltigkeit zu einer gemeinsamen Verpflichtung zu machen, nicht zu einem Opfer.\u201d<\/strong><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_2b\" ><h2>DIE SCHLUSSFOLGERUNG\u00a0<\/h2>Der Erfolg des PUMA Herzo <strong>SWAP SHOP<\/strong> beweist, dass kleine Aktionen gro\u00dfe Ver\u00e4nderungen bewirken k\u00f6nnen. Veranstaltungen wie diese zeigen, wie wir alle Schritte in Richtung einer besseren Welt unternehmen k\u00f6nnen. <b>zirkul\u00e4re, bewusste Zukunft<\/b>-gemeinsam.\u00a0<br><br>Wenn Sie also das n\u00e4chste Mal Ihren Kleiderschrank \u00f6ffnen, denken Sie an das Potenzial, das in jedem St\u00fcck steckt - nicht nur f\u00fcr Sie selbst, sondern vielleicht auch f\u00fcr jemand anderen.\u00a0<br><br><br>Vielen Dank an alle, die dazu beigetragen haben, dass diese\u00a0<strong>F\u00dcR IMMER. BESSER. SWAP SHOP<\/strong> ein Erfolg und brachte PUMA einen Schritt n\u00e4her zu FOREVER. BESSER.\u00a0<br><br><br><strong class=\"textStyle_description\">Es gibt nur ein FOREVER. Lasst es uns BESSER machen.\u00a0<\/strong><br><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row cols image text -->\n<div class=\"gradientnone\">\n<div class=\"row rowTwoColumnsNarrow spacing articleText\">\n    <div class=\"col\">\n            <div class=\"\" ><h2>Was tauschen...?<\/h2><span class=\"TextRun SCXW120759151 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun CommentHighlightRest SCXW120759151 BCX8\">Ein SWAP SHOP ist eine Veranstaltung, bei der Sie Ihre gebrauchten Kleider, Schuhe und Accessoires gegen andere gebrauchte Gegenst\u00e4nde eintauschen k\u00f6nnen. Es ist<\/span> <span class=\"NormalTextRun CommentHighlightRest SCXW120759151 BCX8\">eine gro\u00dfartige M\u00f6glichkeit, die Kreislaufwirtschaft zu nutzen und Ihre Garderobe aufzufrischen, ohne einen einzigen Cent auszugeben! Und nat\u00fcrlich bei unserem FOREVER. BETTER. Swop Shop wird nichts verschwendet - am Ende des Tages wurden die \u00fcbrig gebliebenen Produkte an unseren Partner Charity Cat gespendet!<\/span><\/span><\/div>\n    <\/div>\n    <div class=\"col\">\n            <div class=\"bgimage\" style=\" aspect-ratio: 1.1098115659519  ; background-image: url('https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/05\/FOREVER-BETTER-LOGO.jpg'); background-size: cover;background-position: 50% 0%;width:100%\"><\/div>\n    <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row text single -->\n<div class=\"gradientnone\">\n<div class=\"row rowSingleColumnWide spacing\">\n    <div class=\"col articleText\">\n        <div class=\"textStyle_default\" ><h2>DIE DIESJ\u00c4HRIGE STATISTIK<\/h2><ul><br><li><strong>100+<\/strong> Teilnehmer<\/li><br><li><strong>620+<\/strong> abgegebene Artikel<\/li><br><li><strong>460+<\/strong> getauschte Artikel<\/li><br><li><strong>~ 160<\/strong> f\u00fcr wohlt\u00e4tige Zwecke gespendete Artikel<\/li><br><\/ul><br><\/div>\n   <\/div>\n<\/div>\n<\/div>\n\n\n<!-- row article teaser 3 -->\n<div class=\"rowArticleTeaser3\">\n\t<div class=\"row rowTwoColumnsFull spacing\">\n\t    <div style=\"padding:none\">\n\t\t\t<div class=\"col articleTeaser\">\n\t\t\t    <div class=\"\">\n\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/de\/category\/corporate\/\" class=\"secondary\">Corporate<\/a>\n\t\t\t        <h4>PUMA FEIERT FIRST FOREVER. BESSER. SWAP SHOP<\/h4>\n\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t        Die Schlange, die sich am 24. Juli im PUMA-Hauptquartier durch NOHO zog, war kaum zu \u00fcbersehen. Schon vor der FOREVER. BETTER. SWAP SHOP seine T\u00fcren \u00f6ffnete, warteten schon viele PUMAs, um an diesem einzigartigen Einkaufserlebnis teilzunehmen. Lesen Sie den vollst\u00e4ndigen Artikel, um alle Details zu erfahren und zu sehen, wie Nachhaltigkeit w\u00e4hrend des ersten FOREVER. BETTER. SWAP SHOP.\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<a class=\"buttonSec articleslider\" href=\"https:\/\/www.puma-catchup.com\/de\/corporate\/forever-better-swap-shop-at-puma\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<br\/>\n\t\t\t\t\t<a class=\"hoverzooma  scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/corporate\/forever-better-swap-shop-at-puma\/\" \n\t\t\t\t\t    \n\t\t\t\t\t     style=\"height:200px;position:relative;overflow:hidden;\t\t\t\t\t    aspect-ratio:2\t\t\t\t\t    ;\" >\n\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t    class=\"hoverZoom\"\n\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/07\/Image-15-scaled-1-scaled.jpeg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t    <\/div>\n\t    <div class=\"col\">\n\t\t\t<br\/>\n\t\t\t<div style=\"display:grid;grid-template-rows: auto auto auto;\">\n\t\t\t\t\t<div>\n\n\t\t\t\t\t\t<div class=\"teaser3inner\" >\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t\t<div class=\"rowArticleItem articleTeaser\">\n\t\t\t\t\t\t\t    <div>\n\t\t\t\t\t\t\t\t\t<a class=\"hoverzooma teaserVertImg scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/corporate\/luke-jaque-rodneys-cooking-activities-at-puma-hq\/\" \n\t\t\t\t\t\t\t\t\t    id=\"63265\"\n\t\t\t\t\t\t\t\t\t     style=\"height:200px;width:200px;;position:relative;overflow:hidden;\t\t\t\t\t\t\t\t\t    aspect-ratio:1\t\t\t\t\t\t\t\t\t    ;\" >\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t\t\t\t\t    class=\"hoverZoom\"\n\t\t\t\t\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2024\/11\/Puma_Luke\u252c\u2524s-Cooking-Workshop_08_low-res.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t\t\t\t\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t    <\/div>\n\t\t\t\t\t\t\t    <div class=\"innerpadd\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/de\/category\/corporate\/\" class=\"secondary2\">Corporate<\/a>\n\t\t\t\t\t\t\t        <h4>Luke Jaque-Rodney inspiriert zu gesunder Ern\u00e4hrung<\/h4>\n\t\t\t\t\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t\t\t\t\t        Am vergangenen Donnerstag begr\u00fc\u00dfte das PUMA-Hauptquartier im Rahmen der PUMA Be Well Week Luke Jaque-Rodney, einen der PUMA-Voices of a RE:GENERATION, der sich f\u00fcr Nachhaltigkeit und gesunde Lebensweise einsetzt.\n \nZum Mittagessen servierte Luke sein k\u00f6stliches veganes S\u00fc\u00dfkartoffel-Curry einigen hungrigen und danach sehr zufriedenen PUMA-Mitarbeitern. Die ersten 20, die sein Mittagsmen\u00fc bestellten, durften sogar entweder sein Kochbuch mit kreativen veganen Rezepten oder ein spezielles Luke-Jaque-Rodney-Lebensmittelprodukt mit nach Hause nehmen! Interessiert? Entdecken Sie seine gesunden und nachhaltig hergestellten Produkte in seinem Online-Shop hier: Luke-Jaque-Rodney-Shop\n \nUnd nicht nur das: Am Abend gab Luke eine Kochvorf\u00fchrung zur Herstellung von dekadentem Hummus, Labneh und Wraps. Au\u00dferdem verriet er, wie man am besten mit dem Messer umgeht und wann man am besten verschiedene Arten von Speise\u00f6l verwendet. Wissen Sie, welches Speise\u00f6l f\u00fcr Salate und welches f\u00fcr die Zubereitung auf dem Herd am besten geeignet ist? Vielleicht k\u00f6nnen Sie beim n\u00e4chsten Mal mitmachen und lernen, wie Sie Ihr eigener K\u00fcchenchef werden k\u00f6nnen!\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t\t\t<a class=\"articleslider\" href=\"https:\/\/www.puma-catchup.com\/de\/corporate\/luke-jaque-rodneys-cooking-activities-at-puma-hq\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div>\n\t\t\t\t\t\t<div class=\"nodesktop\">\n\t\t\t\t\t\t\t<br\/><br\/>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<div class=\"teaser3inner\" >\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t\t<div class=\"rowArticleItem articleTeaser\">\n\t\t\t\t\t\t\t    <div>\n\t\t\t\t\t\t\t\t\t<a class=\"hoverzooma teaserVertImg scrollAnim\" href=\"https:\/\/www.puma-catchup.com\/de\/corporate\/new-puma-rehacks-series\/\" \n\t\t\t\t\t\t\t\t\t    id=\"65424\"\n\t\t\t\t\t\t\t\t\t     style=\"height:200px;width:200px;;position:relative;overflow:hidden;\t\t\t\t\t\t\t\t\t    aspect-ratio:1\t\t\t\t\t\t\t\t\t    ;\" >\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"\"\n\t\t\t\t\t\t\t\t\t    class=\"hoverZoom\"\n\t\t\t\t\t\t\t\t\t    src=\"https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/04\/rehacks-title-1-e1745393828509.jpg\" style=\"transition: 0.35s all;height:100%;width:100%;\t\t\t\t\t\t\t\t\t    object-position: 50% 0%; object-fit: cover;\"\/>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t    <\/div>\n\t\t\t\t\t\t\t    <div class=\"innerpadd\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.puma-catchup.com\/de\/category\/corporate\/\" class=\"secondary2\">Corporate<\/a>\n\t\t\t\t\t\t\t        <h4>Erfrischen Sie Ihre Kicks mit RE:HACKS<\/h4>\n\t\t\t\t\t\t\t\t\t<div class=\"shortExcerpt\">\n\t\t\t\t\t\t\t\t        Reparieren statt wegwerfen Fast Fashion, \u00fcberm\u00e4\u00dfiger Konsum und die derzeitige Wegwerfkultur haben unserem Planeten gro\u00dfen Schaden zugef\u00fcgt. Ein wichtiger Schritt, den wir unternehmen k\u00f6nnen, besteht darin, Wege zu finden, um die Lebensdauer unserer Kleidung zu verl\u00e4ngern.\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t\t\t<a class=\"articleslider\" href=\"https:\/\/www.puma-catchup.com\/de\/corporate\/new-puma-rehacks-series\/\" data-no-translation=\"\" data-trp-gettext=\"\">Story lesen<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<br\/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"hideinprint\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Bei unserem SWAP SHOP ging es nicht nur um die Kleidung. Es ging darum, Gewohnheiten zu \u00e4ndern, Gespr\u00e4che anzusto\u00dfen und zu beweisen, dass Stil und Nachhaltigkeit Hand in Hand gehen k\u00f6nnen.<\/p>","protected":false},"author":9,"featured_media":65852,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_top_article":false,"is_featured_article":true,"EasyPostViewCounter":10892,"meta-headline":"Swap &#039;Til You Drop: Our FOREVER. BETTER. SWAP SHOP","footnotes":""},"categories":[6],"class_list":["post-65847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate"],"fullData":{"ID":65847,"post_author":"9","post_date":"2025-05-29 09:00:01","post_date_gmt":"2025-05-29 07:00:01","post_content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":65852},\"headline\":\"Swap \\u0026#039;Til You Drop: Our FOREVER. BETTER. SWAP SHOP\",\"content\":\"How our Herzo PUMAs gave old fits a fresh start.\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Our SWAP SHOP wasn\\u0026rsquo;t just about the clothes. It was about changing habits, starting conversations, and proving that style and sustainability \\u0026lt;i\\u0026gt;can\\u0026lt;\/i\\u0026gt; go hand in hand.\\u0026nbsp;\\u0026lt;\/span\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"We turned our NOHO hallway into a buzzing\\u0026lt;strong\\u0026gt; hub of circularity\\u0026lt;\/strong\\u0026gt; with our \\u0026lt;strong\\u0026gt;FOREVER. BETTER. Swap Shop\\u0026lt;\/strong\\u0026gt;; where PUMAs gathered to \\u0026lt;strong\\u0026gt;exchange their gently-worn PUMA apparel, footwear and accessories\\u0026lt;\/strong\\u0026gt; for new pre-loved items. With over \\u0026lt;strong\\u0026gt;620 items dropped and swapped\\u0026lt;\/strong\\u0026gt;, this was not just a stylish success but a big step toward making sustainable choices part of our everyday culture at PUMA.\\u0026nbsp;\",\"style\":\"2b\",\"firstletter\":\"firstLetter\",\"className\":\"\",\"width\":\"Wide\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"Ready to peek\\u0026lt;strong\\u0026gt; behind the scenes\\u0026lt;\/strong\\u0026gt;? Keep scrolling to see how the event came to life, what our PUMAs had to say, and why your office might be next. \ud83d\udc40\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;h2\\u0026gt;INSIDER\\u0026rsquo;S PEEK: PLANNING A SWAP SHOP\u202f\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;\/h2\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;div style=\\u0026quot;width: 640px;\\u0026quot; class=\\u0026quot;wp-video\\u0026quot;\\u0026gt;\\u0026lt;video class=\\u0026quot;wp-video-shortcode\\u0026quot; id=\\u0026quot;video-65847-4\\u0026quot; width=\\u0026quot;640\\u0026quot; height=\\u0026quot;360\\u0026quot; preload=\\u0026quot;metadata\\u0026quot; controls=\\u0026quot;controls\\u0026quot;\\u0026gt;\\u0026lt;source type=\\u0026quot;video\/mp4\\u0026quot; src=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/06\/Untitled-design.mp4?_=4\\u0026quot;\\u0026gt;\\u0026lt;\/source\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/06\/Untitled-design.mp4\\u0026quot;\\u0026gt;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/06\/Untitled-design.mp4\\u0026lt;\/a\\u0026gt;\\u0026lt;\/video\\u0026gt;\\u0026lt;\/div\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;WHY IT MATTERS\\u0026lt;\/h2\\u0026gt;According to a 2019 report, the consumption of clothing and footwear is expected to increase by \\u0026lt;strong\\u0026gt;63% by 2030\\u0026lt;\/strong\\u0026gt;?! As we know, in the apparel industry fast fashion often moves faster than we can keep up and leads to overconsumption. That\\u0026rsquo;s why sustainable initiatives like the \\u0026lt;strong\\u0026gt;SWAP SHOP\\u0026lt;\/strong\\u0026gt; are more than just feel-good events\\u0026ndash; they\\u0026rsquo;re essential.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;WE ASKED SOME FELLOW PUMA COLLEAGUES TO SHARE THEIR THOUGHTS\u202f\u202f\\u0026nbsp;\\u0026lt;\/strong\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\\u0026gt;\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;What brought you to the SWAP SHOP? \u202f\u202f\\u0026nbsp;\\u0026lt;\/span\\u0026gt;A P\\u0026amp;amp;O colleague answered,\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;\\u0026ldquo;I\\u0026rsquo;ve been to past Swap Shops before and absolutely love the concept of giving a second life to PUMA pieces I\\u0026rsquo;ve rarely or never even worn. It\\u0026rsquo;s a great feeling to know they might find a new home with someone who\\u0026rsquo;ll truly enjoy them. And I love the chance to pick up some pre-loved PUMA items from others in return. It\\u0026rsquo;s like our very own version of second-hand shopping, so I love the idea.\\u0026rdquo;\\u0026lt;\/strong\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\\u0026gt;\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;\\u0026lt;strong\\u0026gt;What is your favorite thing about events such as these?\u202f\\u0026lt;\/strong\\u0026gt;\u202f\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;\/span\\u0026gt;A PUMA from the sustainability team shared,\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;\\u0026ldquo;I love the swap shop events because they make people look through clothes they haven\\u0026rsquo;t worn in a while or don\\u0026rsquo;t use anymore, and really reflect on whether they truly need them, and doing so, rethink their relationship with consumption. It\\u0026rsquo;s such a lovely way to let things go and let someone else enjoy them.\\u0026rdquo;\\u0026lt;\/strong\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-image-slider {\"images\":[{\"id\":65915},{\"id\":65917},{\"id\":65918},{\"id\":65919},{\"id\":65920},{\"id\":65921},{\"id\":65922},{\"id\":65916}],\"showCaptions\":[false,false,false,false,false,false,false,false],\"className\":\"\",\"aspect\":\"0\",\"size\":\"1\",\"headline\":\"\",\"captions\":[],\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\\u0026gt;\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;What tips would you give to someone trying to build a more sustainable wardrobe?\u202f\u202f\\u0026nbsp;\\u0026lt;\/span\\u0026gt;A PLM Sportstyle employee stated,\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;\\u0026ldquo;I\\u0026rsquo;d say before adding anything new to your closet, pause and ask yourself: Do I really need this? Often, the most sustainable choice is to simply appreciate what you already own.\u202fIt\\u0026rsquo;s important to reconnect with your clothes, restyle them, and rediscover their value.\\u0026rdquo;\\u0026lt;br\\u0026gt;\\u0026lt;\/strong\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\\u0026gt;\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;\\u0026lt;strong\\u0026gt;Can you share your perspective on how events like SWAP SHOPs can help promote sustainable consumption?\\u0026lt;\/strong\\u0026gt;\u202f\u202f\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;\/span\\u0026gt;A member from the Archive team noted,\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;\\u0026ldquo;Swap Shops are all about giving old things new life and making sustainability a shared commitment, not a sacrifice.\\u0026rdquo;\u202f\u202f\u202f\\u0026lt;\/strong\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;THE TAKEAWAY\\u0026nbsp;\\u0026lt;\/h2\\u0026gt;The success of the PUMA Herzo \\u0026lt;strong\\u0026gt;SWAP SHOP\\u0026lt;\/strong\\u0026gt; proves that small actions can spark big change. Events like these show how we can all take steps toward a more \\u0026lt;b\\u0026gt;circular, conscious future\\u0026lt;\/b\\u0026gt;-together.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;So next time you open your wardrobe, think about the potential each piece holds- not just for you, but maybe for someone else too.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Thank you to everyone who helped make this\\u0026nbsp;\\u0026lt;strong\\u0026gt;FOREVER. BETTER. SWAP SHOP\\u0026lt;\/strong\\u0026gt; a success and brought PUMA one step closer to becoming FOREVER. BETTER.\u202f\u202f\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong class=\\u0026quot;textStyle_description\\u0026quot;\\u0026gt;There\\u0026rsquo;s only one FOREVER. Let\\u0026rsquo;s make it BETTER.\u202f\u202f\\u0026nbsp;\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-cols-image-text {\"content\":\"\\u0026lt;h2\\u0026gt;Swap what..?\\u0026lt;\/h2\\u0026gt;\\u0026lt;span class=\\u0026quot;TextRun SCXW120759151 BCX8\\u0026quot; lang=\\u0026quot;EN-US\\u0026quot; xml:lang=\\u0026quot;EN-US\\u0026quot; data-contrast=\\u0026quot;auto\\u0026quot;\\u0026gt;\\u0026lt;span class=\\u0026quot;NormalTextRun CommentHighlightRest SCXW120759151 BCX8\\u0026quot;\\u0026gt;A SWAP SHOP is an event where you can trade your used clothes, shoes, and accessories for other pre-loved items. It\\u0026rsquo;s\\u0026lt;\/span\\u0026gt; \\u0026lt;span class=\\u0026quot;NormalTextRun CommentHighlightRest SCXW120759151 BCX8\\u0026quot;\\u0026gt;a great way to engage in circularity and refresh your wardrobe without spending a single penny! And, of course, at our FOREVER. BETTER. Swop Shop, nothing goes to waste \\u0026ndash; at the end of the day, leftover products were donated to our partner, Charity Cat!\\u0026lt;\/span\\u0026gt;\\u0026lt;\/span\\u0026gt;\",\"image\":{\"id\":65926},\"className\":\"\",\"order\":\"1\",\"width\":\"Narrow\",\"style\":\"\",\"aspect\":\"0\",\"gradient\":\"none\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;THIS YEAR\\u0026#039;S STATS\\u0026lt;\/h2\\u0026gt;\\u0026lt;ul\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;li\\u0026gt;\\u0026lt;strong\\u0026gt;100+\\u0026lt;\/strong\\u0026gt; participants\\u0026lt;\/li\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;li\\u0026gt;\\u0026lt;strong\\u0026gt;620+\\u0026lt;\/strong\\u0026gt; items dropped off\\u0026lt;\/li\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;li\\u0026gt;\\u0026lt;strong\\u0026gt;460+\\u0026lt;\/strong\\u0026gt; items swapped\\u0026lt;\/li\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;li\\u0026gt;\\u0026lt;strong\\u0026gt;~ 160\\u0026lt;\/strong\\u0026gt; items donated to charity\\u0026lt;\/li\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;\/ul\\u0026gt;\\u0026lt;br\\u0026gt;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-article-teaser-3 {\"articles\":\"\",\"manualArticles\":[{\"id\":59876},{\"id\":63265},{\"id\":65424}],\"className\":\"\",\"mode\":\"manual\",\"numArticles\":3,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","post_title":"FOREVER. BETTER. SWAP SHOP","post_excerpt":"Our SWAP SHOP wasn\u2019t just about the clothes. It was about changing habits, starting conversations, and proving that style and sustainability can go hand in hand.","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"forever-better-swap-shop","to_ping":"","pinged":"","post_modified":"2025-11-20 08:37:16","post_modified_gmt":"2025-11-20 08:37:16","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.puma-catchup.com\/?p=65847","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","ancestors":[],"page_template":"","post_category":[6],"tags_input":[],"id":65847,"author":"9","date":"2025-05-29 09:00:01","date_gmt":"2025-05-29 07:00:01","content":"<!-- wp:puma\/row-post-header {\"image\":{\"id\":65852},\"headline\":\"Swap \\u0026#039;Til You Drop: Our FOREVER. BETTER. SWAP SHOP\",\"content\":\"How our Herzo PUMAs gave old fits a fresh start.\",\"className\":\"\",\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;span class=\\u0026quot;textStyle_intro\\u0026quot;\\u0026gt;Our SWAP SHOP wasn\\u0026rsquo;t just about the clothes. It was about changing habits, starting conversations, and proving that style and sustainability \\u0026lt;i\\u0026gt;can\\u0026lt;\/i\\u0026gt; go hand in hand.\\u0026nbsp;\\u0026lt;\/span\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"We turned our NOHO hallway into a buzzing\\u0026lt;strong\\u0026gt; hub of circularity\\u0026lt;\/strong\\u0026gt; with our \\u0026lt;strong\\u0026gt;FOREVER. BETTER. Swap Shop\\u0026lt;\/strong\\u0026gt;; where PUMAs gathered to \\u0026lt;strong\\u0026gt;exchange their gently-worn PUMA apparel, footwear and accessories\\u0026lt;\/strong\\u0026gt; for new pre-loved items. With over \\u0026lt;strong\\u0026gt;620 items dropped and swapped\\u0026lt;\/strong\\u0026gt;, this was not just a stylish success but a big step toward making sustainable choices part of our everyday culture at PUMA.\\u0026nbsp;\",\"style\":\"2b\",\"firstletter\":\"firstLetter\",\"className\":\"\",\"width\":\"Wide\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"Ready to peek\\u0026lt;strong\\u0026gt; behind the scenes\\u0026lt;\/strong\\u0026gt;? Keep scrolling to see how the event came to life, what our PUMAs had to say, and why your office might be next. \ud83d\udc40\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;h2\\u0026gt;INSIDER\\u0026rsquo;S PEEK: PLANNING A SWAP SHOP\u202f\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;\/h2\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;div style=\\u0026quot;width: 640px;\\u0026quot; class=\\u0026quot;wp-video\\u0026quot;\\u0026gt;\\u0026lt;video class=\\u0026quot;wp-video-shortcode\\u0026quot; id=\\u0026quot;video-65847-4\\u0026quot; width=\\u0026quot;640\\u0026quot; height=\\u0026quot;360\\u0026quot; preload=\\u0026quot;metadata\\u0026quot; controls=\\u0026quot;controls\\u0026quot;\\u0026gt;\\u0026lt;source type=\\u0026quot;video\/mp4\\u0026quot; src=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/06\/Untitled-design.mp4?_=4\\u0026quot;\\u0026gt;\\u0026lt;\/source\\u0026gt;\\u0026lt;a href=\\u0026quot;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/06\/Untitled-design.mp4\\u0026quot;\\u0026gt;https:\/\/www.puma-catchup.com\/wp-content\/uploads\/2025\/06\/Untitled-design.mp4\\u0026lt;\/a\\u0026gt;\\u0026lt;\/video\\u0026gt;\\u0026lt;\/div\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;WHY IT MATTERS\\u0026lt;\/h2\\u0026gt;According to a 2019 report, the consumption of clothing and footwear is expected to increase by \\u0026lt;strong\\u0026gt;63% by 2030\\u0026lt;\/strong\\u0026gt;?! As we know, in the apparel industry fast fashion often moves faster than we can keep up and leads to overconsumption. That\\u0026rsquo;s why sustainable initiatives like the \\u0026lt;strong\\u0026gt;SWAP SHOP\\u0026lt;\/strong\\u0026gt; are more than just feel-good events\\u0026ndash; they\\u0026rsquo;re essential.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;WE ASKED SOME FELLOW PUMA COLLEAGUES TO SHARE THEIR THOUGHTS\u202f\u202f\\u0026nbsp;\\u0026lt;\/strong\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\\u0026gt;\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;What brought you to the SWAP SHOP? \u202f\u202f\\u0026nbsp;\\u0026lt;\/span\\u0026gt;A P\\u0026amp;amp;O colleague answered,\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;\\u0026ldquo;I\\u0026rsquo;ve been to past Swap Shops before and absolutely love the concept of giving a second life to PUMA pieces I\\u0026rsquo;ve rarely or never even worn. It\\u0026rsquo;s a great feeling to know they might find a new home with someone who\\u0026rsquo;ll truly enjoy them. And I love the chance to pick up some pre-loved PUMA items from others in return. It\\u0026rsquo;s like our very own version of second-hand shopping, so I love the idea.\\u0026rdquo;\\u0026lt;\/strong\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;br\\u0026gt;\\u0026lt;span class=\\u0026quot;interviewq\\u0026quot;\\u0026gt;\\u0026lt;strong\\u0026gt;What is your favorite thing about events such as these?\u202f\\u0026lt;\/strong\\u0026gt;\u202f\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;\/span\\u0026gt;A PUMA from the sustainability team shared,\\u0026lt;br\\u0026gt;\\u0026lt;strong\\u0026gt;\\u0026ldquo;I love the swap shop events because they make people look through clothes they haven\\u0026rsquo;t worn in a while or don\\u0026rsquo;t use anymore, and really reflect on whether they truly need them, and doing so, rethink their relationship with consumption. 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Events like these show how we can all take steps toward a more \\u0026lt;b\\u0026gt;circular, conscious future\\u0026lt;\/b\\u0026gt;-together.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;So next time you open your wardrobe, think about the potential each piece holds- not just for you, but maybe for someone else too.\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;Thank you to everyone who helped make this\\u0026nbsp;\\u0026lt;strong\\u0026gt;FOREVER. BETTER. SWAP SHOP\\u0026lt;\/strong\\u0026gt; a success and brought PUMA one step closer to becoming FOREVER. BETTER.\u202f\u202f\\u0026nbsp;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;strong class=\\u0026quot;textStyle_description\\u0026quot;\\u0026gt;There\\u0026rsquo;s only one FOREVER. Let\\u0026rsquo;s make it BETTER.\u202f\u202f\\u0026nbsp;\\u0026lt;\/strong\\u0026gt;\\u0026lt;br\\u0026gt;\",\"style\":\"2b\",\"className\":\"\",\"width\":\"Wide\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-cols-image-text {\"content\":\"\\u0026lt;h2\\u0026gt;Swap what..?\\u0026lt;\/h2\\u0026gt;\\u0026lt;span class=\\u0026quot;TextRun SCXW120759151 BCX8\\u0026quot; lang=\\u0026quot;EN-US\\u0026quot; xml:lang=\\u0026quot;EN-US\\u0026quot; data-contrast=\\u0026quot;auto\\u0026quot;\\u0026gt;\\u0026lt;span class=\\u0026quot;NormalTextRun CommentHighlightRest SCXW120759151 BCX8\\u0026quot;\\u0026gt;A SWAP SHOP is an event where you can trade your used clothes, shoes, and accessories for other pre-loved items. It\\u0026rsquo;s\\u0026lt;\/span\\u0026gt; \\u0026lt;span class=\\u0026quot;NormalTextRun CommentHighlightRest SCXW120759151 BCX8\\u0026quot;\\u0026gt;a great way to engage in circularity and refresh your wardrobe without spending a single penny! And, of course, at our FOREVER. BETTER. Swop Shop, nothing goes to waste \\u0026ndash; at the end of the day, leftover products were donated to our partner, Charity Cat!\\u0026lt;\/span\\u0026gt;\\u0026lt;\/span\\u0026gt;\",\"image\":{\"id\":65926},\"className\":\"\",\"order\":\"1\",\"width\":\"Narrow\",\"style\":\"\",\"aspect\":\"0\",\"gradient\":\"none\",\"caption\":\"\",\"showCaption\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-text-single {\"content\":\"\\u0026lt;h2\\u0026gt;THIS YEAR\\u0026#039;S STATS\\u0026lt;\/h2\\u0026gt;\\u0026lt;ul\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;li\\u0026gt;\\u0026lt;strong\\u0026gt;100+\\u0026lt;\/strong\\u0026gt; participants\\u0026lt;\/li\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;li\\u0026gt;\\u0026lt;strong\\u0026gt;620+\\u0026lt;\/strong\\u0026gt; items dropped off\\u0026lt;\/li\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;li\\u0026gt;\\u0026lt;strong\\u0026gt;460+\\u0026lt;\/strong\\u0026gt; items swapped\\u0026lt;\/li\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;li\\u0026gt;\\u0026lt;strong\\u0026gt;~ 160\\u0026lt;\/strong\\u0026gt; items donated to charity\\u0026lt;\/li\\u0026gt;\\u0026lt;br\\u0026gt;\\u0026lt;\/ul\\u0026gt;\\u0026lt;br\\u0026gt;\",\"className\":\"\",\"width\":\"Wide\",\"style\":\"default\",\"firstletter\":\"\",\"gradient\":\"none\",\"spacing\":true,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->\n\n<!-- wp:puma\/row-article-teaser-3 {\"articles\":\"\",\"manualArticles\":[{\"id\":59876},{\"id\":63265},{\"id\":65424}],\"className\":\"\",\"mode\":\"manual\",\"numArticles\":3,\"previewImage\":\"\",\"lock\":\"\",\"metadata\":\"\",\"TrpContentRestriction\":{\"restriction_type\":\"exclude\",\"selected_languages\":[],\"panel_open\":true}} \/-->","title":"F\u00dcR IMMER. BESSER. SWAP SHOP","excerpt":"Bei unserem SWAP SHOP ging es nicht nur um die Kleidung. Es ging darum, Gewohnheiten zu \u00e4ndern, Gespr\u00e4che anzusto\u00dfen und zu beweisen, dass Stil und Nachhaltigkeit Hand in Hand gehen k\u00f6nnen.","status":"publish","password":"","name":"f\u00fcr-immer-besser-tauschen-shop","modified":"2025-11-20 08:37:16","modified_gmt":"2025-11-20 08:37:16","content_filtered":"","parent":0,"type":"post","mime_type":"","template":"","category":[6],"datetime_local":"29. Mai 2025 um 07:00","date_local":"29. 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